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Marketing – UEFA.com

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"><html lang="en" xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml"><head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.uefa.com/uefa/events/marketing/index.html","20111010073857","https://web.archive.org/","web","/_static/", "1318232337"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <title>Marketing – UEFA.com</title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="description" content="Europe's football website, uefa.com, is the official site of UEFA, the Union of European Football Associations, and the governing body of football in Europe. UEFA organises some of the most famous and prestigious football competitions on the European continent including the UEFA Champions League, the UEFA Cup and the UEFA European Football Championship (UEFA EURO 2008, UEFA EURO 2012, etc). The website features live video streaming of many UEFA competitions together with an extensive video archive and mobile service. In addition, via the Football Europe section, there is coverage of the 53 national association domestic leagues, the route to UEFA's club competitions; the UEFA Organisation section covers all corporate activities at UEFA, while Training Ground promotes grassroots football initiatives and elearning modules."/><meta name="keywords" content="marketing"/><meta name="author" content="uefa.com"/><meta name="thumb" content="/multimediafiles/photo/competitions/comp_matches/01/45/43/06/1454306_s5.jpg"/><meta name="date" content="Monday 4 January 2010"/><meta name="isodate" content="2010-01-04"/><meta name="roofline" content="Marketing"/><meta name="phototitle" content="The UEFA Champions League is UEFA's flagship club competition"/><link rel="canonical" href="https://web.archive.org/web/20111010073857/http://www.uefa.com/uefa/events/marketing/index.html"/><link rel="image_src" href="https://web.archive.org/web/20111010073857im_/http://www.uefa.com/multimediafiles/photo/competitions/comp_matches/01/45/43/06/1454306_s5.jpg"> </link><link type="text/css" title="standard" rel="stylesheet" media="screen" href="/web/20111010073857cs_/http://www.uefa.com/inc/css/main.css?20111010002204"/><link type="text/css" title="standard" rel="stylesheet" media="print" href="/web/20111010073857cs_/http://www.uefa.com/inc/css/print.css?20110928155108"/><link type="text/css" title="standard" rel="stylesheet" media="screen" href="/web/20111010073857cs_/http://www.uefa.com/inc/css/sections/aboutuefa.css?20111007113440"/><script type="text/javascript" src="/web/20111010073857js_/http://www.uefa.com/inc/js/main.js?20111005185806"> </script><link rel="shortcut icon" href="/web/20111010073857im_/http://www.uefa.com/imgml/favicon/favicon.ico"/></head><body id="uefa" class="events marketing langE artPage"><script type="text/javascript"><!-- SCW.Initialize();SCW.AllowedJSContent = new Array("title","id","author");SCW.ContentProperties = {"subsec1":"events","type":"article:news","sec":"uefa","subsec2":"marketing","lang":"EN"};SCW.Events = new Array();SCW.EVars = {};SCW.Props = {"43":"web"};SCW.CustomSocialNetwork = {"hp":"uefacom hp"};SCW.CustomValues = {};//--></script><div id="fb-root"> </div><div class="d3cmsMaster"><div class="d3cmsHeader"><!--googleoff: all--><script type="text/javascript"> var _MSGDETECTALERT ='Do not ask me again?'; function setCookie(name, value, expires, path, domain, secure) { var today = new Date(); today.setTime(today.getTime()); if (expires) { expires = expires * 1000 * 60 * 60 * 24; }; var expires_date = new Date(today.getTime() + (expires)); var d = (domain !== undefined && domain != null && domain != '') ? 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}); </script></div></div><!--topEnd--><div class="rightCol grid_4"><div class="row "><div style="" class="newsBulList box barsList"><div class="bH"><!--googleoff:index--><h3>News</h3><!--googleon:index--> </div><div class="bC"><!--googleoff:index--><ul class="box barsList"><li><h4 class="nTitle"><a href="https://web.archive.org/web/20111010073857/http://en.ucltrophytour.uefa.com/tt/europe/kyiv/news/1692831">Kyiv crazy for tour</a></h4></li><li><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/uefa/events/marketing/news/newsid=1685642.html">Trophy tour thrills Moscow</a></h4></li><li><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/uefa/events/marketing/news/newsid=1683078.html">St Petersburg welcomes tour</a></h4></li><li><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/uefa/events/marketing/news/newsid=1676542.html">Hyundai's EURO showcase</a></h4></li><li><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/uefa/events/marketing/news/newsid=1676370.html">Countdown to trophy tour</a></h4></li></ul><!--googleon:index--> <div class="more innerText"><a href="/web/20111010073857/http://www.uefa.com/uefa/events/marketing/news/index.html" title="">More</a></div> </div><div class="bF"> </div> </div> </div><div class="row "><div style="" class="newsBulList box bulletList"><div class="bH"><!--googleoff:index--><h3>Supporting documentation</h3><!--googleon:index--> </div><div class="bC"><!--googleoff:index--><ul class="box bulletList"><li class="pdf"><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/01/66/42/00/1664200_DOWNLOAD.pdf">UEFA EURO 2012 list of broadcast partners - Europe</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/01/56/46/88/1564688_DOWNLOAD.pdf">UEFA EURO 2012 media content rights sales in Asia and Oceania</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/01/58/92/14/1589214_DOWNLOAD.pdf">UEFA EURO 2012 media content rights sales in selected territories in Europe</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/01/55/41/62/1554162_DOWNLOAD.pdf">2012-2015 Media content rights sales: UEFA Champions League/UEFA Super Cup</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/01/55/41/64/1554164_DOWNLOAD.pdf">2012-2015 Media content rights sales: UEFA Europa League</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/67/58/75/675875_DOWNLOAD.pdf">2009-12 UEFA Europa League media content rights sales</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/67/58/71/675871_DOWNLOAD.pdf">2009-12 UEFA Champions League (and UEFA Super Cup) media content rights sales</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20111010073857/http://www.uefa.com/newsfiles/25624.pdf">EU-UEFA television rights agreement</a></h4></li></ul><!--googleon:index--> </div><div class="bF"> </div> </div> </div><div class="row "><div style="" class="box ADBox "><div class="bH"><!--googleoff:index--><!--googleon:index--> </div><div class="bC"><div><!-- begin ad tag (tile=1) --><script type="text/javascript">if (typeof ord=='undefined') {ord=Math.random()*10000000000000000;}var AD_uefacom_UEFAsection_internal_4='https://web.archive.org/web/20111010073857/http://ad.ch.doubleclick.net/adj/uefacom.english/UEFAsection;pos=internal;tile=4;sect=;kw=;dcopt=ist;sz=300x100;ord=' + ord + '?'; addADLinkScript(AD_uefacom_UEFAsection_internal_4); </script><noscript><p><a href="https://web.archive.org/web/20111010073857/http://ad.ch.doubleclick.net/jump/uefacom.english/UEFAsection;pos=internal;tile=4;sect=;kw=;sz=300x100;ord=123456789" onclick="window.open(this.href); return false;"><img src="https://web.archive.org/web/20111010073857im_/http://ad.ch.doubleclick.net/ad/uefacom.english/UEFAsection;pos=internal;tile=4;sect=;kw=;sz=300x100;ord=123456789" width="300" height="100" alt=""/></a></p></noscript><!-- End ad tag -->&nbsp;</div> </div><div class="bF"> </div> </div> </div><div class="row "><div style="" class="box barsList"><div class="bH"><!--googleoff:index--><h3>UEFA Calendar</h3><!--googleon:index--> </div><div class="bC"><ul class="box barsList uefaCalend"><li>14 October 2011<div><a href="/web/20111010073857/http://www.uefa.com/uefa/aboutuefa/organisation/committeespanels/index.html">First Marketing Advisory Committee meeting, Nyon, Switzerland</a></div></li><li>27 October 2011<div><a href="/web/20111010073857/http://www.uefa.com/uefa/aboutuefa/organisation/committeespanels/index.html">Youth and Amateur Football Committee meeting, Nyon, Switzerland</a></div></li><li>03 November 2011<div><a href="/web/20111010073857/http://www.uefa.com/uefa/aboutuefa/organisation/committeespanels/index.html">Legal Committee meeting, Nyon, Switzerland</a></div></li><li>07 November 2011<div><a href="/web/20111010073857/http://www.uefa.com/uefa/aboutuefa/organisation/committeespanels/index.html">Jira Panel, Nyon, Switzerland</a></div></li><li>08 November 2011<div><a href="/web/20111010073857/http://www.uefa.com/uefa/aboutuefa/organisation/committeespanels/index.html">Grassroots Panel, Nyon, Switzerland</a></div></li></ul> </div><div class="bF"> </div> </div> </div> </div><!--botStart--><div class="secondDiv newsArt"><div class=" innerText mpindex "><div class="more"><a href="/web/20111010073857/http://www.uefa.com/uefa/events/marketing/index.html#marketing">Read more</a></div> </div><div class="def_Newsbody"><div class="innerText clearfix"><div class="fl newsBody"><div class="newsText"><p>UEFA's Marketing division develops television and media content strategies for all UEFA competitions as well as sponsorship strategies for all club and certain national-team competitions. The division is also responsible for the implementation of such strategies, through direct sales or external marketing agencies. Brand management and business research are also services provided by the Marketing division.</p> </div></div></div><!--googleoff: all--><p class="copyright innerText">©UEFA.com 1998-2011. All rights reserved.</p><!--googleon: all--> </div></div><!--botEnd--> </div></div><div class="d3cmsBCbot"><!--googleoff:snippet--><div class="bcMenu"><div class="bcLinks fl"><a title="UEFA.com" class="bcLink" href="/web/20111010073857/http://www.uefa.com/index.html">UEFA.com</a> &gt; <a title="UEFA" class="bcLink" href="/web/20111010073857/http://www.uefa.com/uefa/index.html">UEFA</a> &gt; <a title="Events" class="bcLink" href="/web/20111010073857/http://www.uefa.com/uefa/events/index.html">Events</a> &gt; <a title="Marketing" class="bcLink" href="/web/20111010073857/http://www.uefa.com/uefa/events/marketing/index.html">Marketing</a></div><span class="closer fl">&nbsp;</span><div class="feedBack fr"><a href="/web/20111010073857/http://www.uefa.com/community/feedback/index.html">Send your feedback</a></div></div><!--googleon:snippet--> </div><div class="d3cmsFooter"><!--googleoff: all--><div class="d3cmsCFooter"><div class="competition fl"><span class="footerLbl">Competitions</span><div class="competitionlist fl"><span>- Club - </span><ul class="clean clearfix"><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111010073857/http://www.uefa.com/uefachampionsleague/index.html" title="UEFA Champions League">UEFA Champions League</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111010073857/http://www.uefa.com/uefaeuropaleague/index.html" title="UEFA Europa League">UEFA Europa League</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111010073857/http://www.uefa.com/uefasupercup/index.html" title="UEFA Super Cup">UEFA Super Cup</a></li></ul> </div><div class="competitionlist fl"><span>- 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