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Miernik istotności statystycznej - DARMOWY kalkulator testu AB
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class="header-nav-menu-item-text">Slevy<span class="header-nav-menu-item-coupon" dir="ltr">99+</span></span> <ul class="header-nav-sub-menu coupons"> <li class="menu-item-second-level"> <a href="https://www.websiteplanet.com/pl/coupons/website-builders/" class="header-nav-cat-title newmenu_websitebuilder" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kreator stron internetowych', this, false)"> Kreator stron internetowych </a> <ul class="sub-menu" data-catid="286"> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/wix/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Wix', this, false)"> Wix<span class="countForV"> (5)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/site123/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'SITE123', this, false)"> SITE123<span class="countForV"> (4)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/squarespace/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'SquareSpace', this, false)"> SquareSpace<span class="countForV"> (4)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/coupon/webador/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Webador', this, false)"> Webador<span class="countForV"> (4)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/1and1-ionos/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'IONOS Kreatora Stron Internetowych', this, false)"> IONOS Kreatora Stron Internetowych<span class="countForV"> (4)</span> </a> </li> <li class="header-nav-cat-all"> <a href="https://www.websiteplanet.com/pl/coupons/website-builders/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'View all Kreator stron internetowych', this, false)">Sprawdź najlepsze</a> </li> </ul> </li> <li class="menu-item-second-level"> <a href="https://www.websiteplanet.com/pl/coupons/web-hosting/" class="header-nav-cat-title newmenu_webhosting" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Hosting', this, false)"> Hosting </a> <ul class="sub-menu" data-catid="285"> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/dhosting/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'dhosting.pl', this, false)"> dhosting.pl<span class="countForV"> (4)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/hostinger/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Hostinger', this, false)"> Hostinger<span class="countForV"> (6)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/siteground/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'SiteGround', this, false)"> SiteGround<span class="countForV"> (2)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/lh-pl/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'LH.pl', this, false)"> LH.pl<span class="countForV"> (2)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/ovh/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'OVHcloud', this, false)"> OVHcloud<span class="countForV"> (1)</span> </a> </li> <li class="header-nav-cat-all"> <a href="https://www.websiteplanet.com/pl/coupons/web-hosting/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'View all Hosting', this, false)">Sprawdź najlepsze</a> </li> </ul> </li> <li class="menu-item-second-level"> <a href="https://www.websiteplanet.com/pl/coupons/logo-design-services/" class="header-nav-cat-title newmenu_logodesigh" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Projektowanie logo', this, false)"> Projektowanie logo </a> <ul class="sub-menu" data-catid="275"> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/fiverr-logo-design/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Fiverr Logo Design', this, false)"> Fiverr Logo Design<span class="countForV"> (3)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/wix-logo-maker/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Wix Logo Maker', this, false)"> Wix Logo Maker<span class="countForV"> (2)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/looka/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Looka', this, false)"> Looka<span class="countForV"> (3)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/designcrowd/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'DesignCrowd', this, false)"> DesignCrowd<span class="countForV"> (3)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/99designs/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', '99designs', this, false)"> 99designs<span class="countForV"> (1)</span> </a> </li> <li class="header-nav-cat-all"> <a href="https://www.websiteplanet.com/pl/coupons/logo-design-services/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'View all Projektowanie logo', this, false)">Sprawdź najlepsze</a> </li> </ul> </li> <li class="menu-item-second-level"> <a href="https://www.websiteplanet.com/pl/coupons/email-marketing-services/" class="header-nav-cat-title newmenu_emailswrvice" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Email marketing', this, false)"> Email marketing </a> <ul class="sub-menu" data-catid="268"> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/getresponse/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'GetResponse', this, false)"> GetResponse<span class="countForV"> (5)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/benchmark/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Benchmark', this, false)"> Benchmark<span class="countForV"> (2)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/sendinblue/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Sendinblue', this, false)"> Sendinblue<span class="countForV"> (3)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/aweber/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'AWeber', this, false)"> AWeber<span class="countForV"> (2)</span> </a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/coupon/constantcontact/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Constant Contact', this, false)"> Constant Contact<span class="countForV"> (2)</span> </a> </li> <li class="header-nav-cat-all"> <a href="https://www.websiteplanet.com/pl/coupons/email-marketing-services/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'View all Email marketing', this, false)">Sprawdź najlepsze</a> </li> </ul> </li> </ul> </li><li class="header-nav-menu-item menu-item-has-children menu-item-tools" tabindex="0"><span class="header-nav-menu-item-text">Narzędzia</span> <ul class="header-nav-sub-menu popular"> <li class="menu-item-second-level menu-item-second-level-tools newmenu_populartools"> <a href="https://www.websiteplanet.com/pl/webtools/"> <span class="header-nav-cat-title newmenu_populartools">POPULARNE NARZĘDZIA</span> </a> <ul class="sub-menu "> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/imagecompressor/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kompresja PNG/JPG', this, false)">Kompresja PNG/JPG</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/free-qr-code-generator/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Darmowy generator kodów QR', this, false)">Darmowy generator kodów QR</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/sharelink/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kreator udostępniania linków', this, false)">Kreator udostępniania linków</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/check-domain/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kontroler domeny', this, false)">Kontroler domeny</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/down-or-not/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Witryna działa czy nie', this, false)">Witryna działa czy nie</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/multiple-url/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Otwórz wiele adresów URL', this, false)">Otwórz wiele adresów URL</a> </li> </ul> </li> <li class="menu-see-all-tools"><a href="https://www.websiteplanet.com/pl/webtools/" class="See-All-Tools"> Zobacz narzędzia </a></li> </ul> <ul class="header-nav-sub-menu" id="see-all-tools" style="display:none;"> <li class="menu-item-second-level menu-item-second-level-tools"> <span class="header-nav-cat-title newmenu_webmastertools">Narzędzia dla webmasterów</span> <ul class="sub-menu "> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/robots-txt/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Tester pliku robots.txt', this, false)">Tester pliku robots.txt</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/sitemap-validator/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Walidator mapy witryny XML', this, false)">Walidator mapy witryny XML</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/favicon-generator/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Generator Favicon', this, false)">Generator Favicon</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/responsive-checker/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kontroler responsywności', this, false)">Kontroler responsywności</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/ssl-checker/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Tester SSL', this, false)">Tester SSL</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/check-domain/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kontroler domeny', this, false)">Kontroler domeny</a> </li> </ul> </li> <li class="menu-item-second-level menu-item-second-level-tools"> <span class="header-nav-cat-title newmenu_perfomancetools">Narzędzia do oceny wydajności</span> <ul class="sub-menu "> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/gzip-compression/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kompresja Gzip', this, false)">Kompresja Gzip</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/redirected/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kontroler przekierowań', this, false)">Kontroler przekierowań</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/imagecompressor/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kompresja PNG/JPG', this, false)">Kompresja PNG/JPG</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/down-or-not/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Witryna działa czy nie', this, false)">Witryna działa czy nie</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/dummy-images-generator/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Generator obrazów zastępczych', this, false)">Generator obrazów zastępczych</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/abtest-calculator/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kalkulator testu A/B', this, false)">Kalkulator testu A/B</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/free-qr-code-generator/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Darmowy generator kodów QR', this, false)">Darmowy generator kodów QR</a> </li> </ul> </li> <li class="menu-item-second-level menu-item-second-level-tools"> <span class="header-nav-cat-title newmenu_operationaltools">Narzędzia operacyjne</span> <ul class="sub-menu "> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/screenresolution/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Rozdzielczość ekranu', this, false)">Rozdzielczość ekranu</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/multiple-url/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Otwórz wiele adresów URL', this, false)">Otwórz wiele adresów URL</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/sharelink/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Kreator udostępniania linków', this, false)">Kreator udostępniania linków</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/jscssminifier/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Minifikator JS & CSS', this, false)">Minifikator JS & CSS</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/lorem-ipsum/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Generator Lorem Ipsum', this, false)">Generator Lorem Ipsum</a> </li> <li class="header-nav-cat-item"> <a href="https://www.websiteplanet.com/pl/webtools/amp-validator/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'Walidator AMP', this, false)">Walidator AMP</a> </li> </ul> </li> </ul> </li><li class="header-nav-menu-item menu-item-blog "><a href = "https://www.websiteplanet.com/pl/blog/" onclick="trackClickout('event', 'Top_menu_Events', 'pl', 'blog', this, false)"><span>Blog</span></a></li></ul> </nav> <nav id="header-additional-nav" class="header-additional-nav header-nav"> <ul> <li class="header-search" id="header-nav-menu-item-search"> <form action="/pl/" role="search" id="header-searchform" class="search-form" method="get"> <div class="header-search-container"> <label for="header-search-submit" style="display:none;" ><span style="display:none;" >1</span></label> <input type="submit" id="header-search-submit" class="search-submit" value="Search" /> <label for="header-search-input" > <span style="display:none" >1</span></label> <input type="search" class="search-field" id="header-search-input" placeholder="Szukaj…" value="" name="header-search-input" autocomplete="off" data-lang="pl"> <span id="header-nav-menu-item-search-close"></span> </div> </form> <span id="header-search-autocomplete" data-empty="Nie znaleziono żadnych wyników" data-vendor-string="Recenzje" data-post-string="Posty na blogu" data-score-string="Nasza ocena"></span> </li> <li class="header-nav-menu-item menu-item-has-children menu-item-currency" id="header-nav-menu-item-cur" tabindex="0"> <span class="header-nav-menu-item-text" id="header-nav-menu-item-text-cur" data-cur="PLN">zł</span> <ul class="header-nav-sub-menu"> <li class="menu-currency-title">Najpopularniejsze waluty</li> <li class="menu-item-second-level menu-item-second-level-currency-top"><span class="menu-currency-item" data-menu="€" data-cur="EUR"><b>€</b> Euro</span><span class="menu-currency-item" data-menu="US$" data-cur="USD"><b>US$</b> Dolar amerykański</span><span class="menu-currency-item" data-menu="£" data-cur="GBP"><b>£</b> Funt szterling</span><span id="current-currency" class="menu-currency-item" data-menu="AU$" data-cur="AUD"><b>AU$</b> Dolar australijski</span></li> <li class="menu-currency-title">Wszystkie waluty</li> <li class="menu-item-second-level menu-item-second-level-currency"><span class="menu-currency-item" data-menu="AR$" data-cur="ARS"><b>AR$</b> Peso argentyńskie</span><span class="menu-currency-item" data-menu="AU$" data-cur="AUD"><b>AU$</b> Dolar australijski</span><span class="menu-currency-item" data-menu="R$" data-cur="BRL"><b>R$</b> Real brazylijski</span><span class="menu-currency-item" data-menu="BGN" data-cur="BGN"><b>BGN</b> Lew bułgarski</span><span class="menu-currency-item" data-menu="CA$" data-cur="CAD"><b>CA$</b> Dolar kanadyjski</span><span class="menu-currency-item" data-menu="CL$" data-cur="CLP"><b>CL$</b> Peso chilijskie</span><span class="menu-currency-item" data-menu="CNY" data-cur="CNY"><b>CNY</b> Jen chiński</span><span class="menu-currency-item" data-menu="COL$" data-cur="COP"><b>COL$</b> Peso kolumbijskie</span><span class="menu-currency-item" data-menu="Kč" data-cur="CZK"><b>Kč</b> Korona czeska</span><span class="menu-currency-item" data-menu="DKK" data-cur="DKK"><b>DKK</b> Korona duńska</span></li><li class="menu-item-second-level menu-item-second-level-currency"><span class="menu-currency-item" data-menu="E£" data-cur="EGP"><b>E£</b> Funt egipski</span><span class="menu-currency-item" data-menu="€" data-cur="EUR"><b>€</b> Euro</span><span class="menu-currency-item" data-menu="HK$" data-cur="HKD"><b>HK$</b> Dolar hongkoński</span><span class="menu-currency-item" data-menu="HUF" data-cur="HUF"><b>HUF</b> Forint węgierski</span><span class="menu-currency-item" data-menu="Rs." data-cur="INR"><b>Rs.</b> Rupia indyjska</span><span class="menu-currency-item" data-menu="Rp" data-cur="IDR"><b>Rp</b> Rupia indonezyjska</span><span class="menu-currency-item" data-menu="₪" data-cur="ILS"><b>₪</b> Nowy szekel izraelski</span><span class="menu-currency-item" data-menu="¥" data-cur="JPY"><b>¥</b> Jen japoński</span><span class="menu-currency-item" data-menu="JOD" data-cur="JOD"><b>JOD</b> Dinar jordański</span><span class="menu-currency-item" data-menu="KRW" data-cur="KRW"><b>KRW</b> Won koreański</span></li><li class="menu-item-second-level menu-item-second-level-currency"><span class="menu-currency-item" data-menu="Mex$" data-cur="MXN"><b>Mex$</b> Peso meksykańskie</span><span class="menu-currency-item" data-menu="NT$" data-cur="TWD"><b>NT$</b> Dolar tajwański</span><span class="menu-currency-item" data-menu="NZ$" data-cur="NZD"><b>NZ$</b> Dolar nowozelandzki</span><span class="menu-currency-item" data-menu="NOK" data-cur="NOK"><b>NOK</b> Korona norweska</span><span class="menu-currency-item" data-menu="zł" data-cur="PLN"><b>zł</b> Złoty polski</span><span class="menu-currency-item" data-menu="£" data-cur="GBP"><b>£</b> Funt szterling</span><span class="menu-currency-item" data-menu="lei" data-cur="RON"><b>lei</b> Nowy lej rumuński</span><span class="menu-currency-item" data-menu="RUB" data-cur="RUB"><b>RUB</b> Rubel rosyjski</span><span class="menu-currency-item" data-menu="SAR" data-cur="SAR"><b>SAR</b> Rial saudyjski</span><span class="menu-currency-item" data-menu="ZAR" data-cur="ZAR"><b>ZAR</b> Rand Rep. Płd. 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Dwie porównywane strony powinny być identyczne, z wyjątkiem jednego wariantu, który może wpływać na zachowanie użytkownika. <b>Celem testu jest określenie, która strona działa lepiej.</b></div> <div class="ABTestTool-tool-why-block" > <div class="ABTestTool-tool-why-miniblock" > <div class="ABTestTool-tool-why-title"> <div class="img-ABTest-1"></div> <div class="title-ABTest">Krok 1</div> </div> <div class="ABTestTool-tool-why-text">Podaj liczbę odwiedzających użytkowników i łączną liczbę konwersji dla wariantu A</div> </div> <div class="ABTestTool-tool-why-miniblock" > <div class="ABTestTool-tool-why-title"> <div class="img-ABTest-2"></div> <div class="title-ABTest">Krok 2</div> </div> <div class="ABTestTool-tool-why-text">Wpisz liczbę odwiedzających użytkowników i łączną liczbę konwersji dla wariantu B (oraz C i D, jeśli to konieczne)</div> </div> <div class="ABTestTool-tool-why-miniblock" > <div class="ABTestTool-tool-why-title"> <div class="img-ABTest-3"></div> <div class="title-ABTest">Krok 3</div> </div> <div class="ABTestTool-tool-why-text">Wybierz Oblicz, aby porównać warianty</div> </div> <div class="ABTestTool-tool-why-miniblock" > <div class="ABTestTool-tool-why-title"> <div class="img-ABTest-4"></div> <div class="title-ABTest">Krok 4</div> </div> <div class="ABTestTool-tool-why-text">W polu wyników zobaczysz, który wariant jest zwycięzcą</div> </div> </div> </div> </div> <div id="ABTestTool-content-what"> <div id="ABTestTool-tool-what" > <!-- <h3 class="tools-faq-title"></h3> --> <div class="ABTestTool-tool-what-thecontent"> <h3 style="text-align: center;">Jak przeprowadzić test A/B</h3> <p>Aby przeprowadzić test A/B, musisz porównać dwie strony internetowe (stronę A i stronę B) z jednym elementem zmiennym na każdej z nich. Strona A to strona oryginalna — nazywana kontrolną. Strona B powinna być identyczna jak strona A, ale z jedną małą modyfikacją.</p> <p>Najlepiej zmodyfikować taki element, który generuje konwersje i zachęca użytkowników do działania. Aby uzyskać <strong>statystycznie istotny wynik testu, należy zmieniać tylko JEDEN element na stronie naraz</strong>. Jeśli zmienisz wiele elementów, nie będziesz wiedział, która zmiana zadziałała, a która nie.</p> <p>Typowe elementy do zmiany to:</p> <ul> <li>Nagłówek</li> <li>Przycisk akcji</li> <li>Tekst reklamy</li> <li>Opis produktu</li> <li>Grafika</li> </ul> <p>W ramach wszystkich tych elementów możesz również rozważyć zmianę:</p> <ul> <li>Koloru</li> <li>Czcionki</li> <li>Designu</li> </ul> <p><strong>Zwycięskim wariantem jest strona</strong>,<strong> która daje wyższe konwersje</strong>. Im bardziej zoptymalizujesz swoją stronę, tym wyższy będzie współczynnik konwersji.</p> <p>Gdy strony będą gotowe, połowa ruchu powinna zostać skierowana na stronę kontrolną (strona A), a druga połowa na stronę zmodyfikowaną (strona B).</p> <h3 style="text-align: center;">Co to jest wskaźnik zaufania A/B?</h3> <p>Wskaźnik zaufania jest sposobem pomiaru wiarygodności oszacowania. <strong>Jeśli poziom zaufania jest wysoki, oznacza to, że wyniki są istotne statystycznie i możesz mieć pewność, że te wyniki są konsekwencją wprowadzonych przez Ciebie zmian</strong>, a nie tylko sytuacją przypadkową.</p> <div class="tableparent tableparent-odd"><div class="tablescroll"><table class="new-table" style="width: 100%;"> <tbody> <tr style="background: #e1f5e0;"> <td style="background: #e1f5e0;" width="70px">95-100%</td> <td>Twój test A/B jest statystycznie istotny, gratulacje! Powinieneś wdrożyć wariant zwycięski.</td> </tr> <tr style="background: #fff2ab;"> <td style="background: #fff2ab;" width="70px">90-95%</td> <td>Twój test A/B prawdopodobnie nie będzie istotny statystycznie. Możesz spróbować wdrożyć zwycięski wariant, ale bezpieczniej byłoby najpierw wypróbować inny test A/B.</td> </tr> <tr style="background: #ffe3e3;"> <td style="background: #ffe3e3;" width="70px"><90%</td> <td>Twój test A/B nie jest istotny statystycznie. Nie wdrażaj zwycięskiego wariantu.</td> </tr> </tbody> </table></div></div><input type="hidden" class="search_string_translate" value="Search table..."><input type="hidden" class="of_string_translate" value="of"> </div> </div> </div> <div class="faq-css-new"> <h2 class="tools-faq-title">Najczęściej zadawane pytania</h2> <h3 class="shortcode-faq-question-inline">Co oznaczają testy A/B?</h3> <span class="shortcode-faq-answer-inline">W teście A/B testujesz dwa warianty — wariant A i wariant B. A jest oryginałem (nazywanym również kontrolnym), a B jest duplikatem A, ale z jedną małą modyfikacją. Możliwe jest również przetestowanie większej liczby wariantów (C, D, E… itd.), ale aby uzyskać istotne statystycznie wyniki, zalecamy przetestowanie A z B.</span> <h3 class="shortcode-faq-question-inline">Jak przeprowadzić test A/B?</h3> <span class="shortcode-faq-answer-inline">Aby przeprowadzić test A/B, potrzebujesz oryginalnej lub kontrolnej strony internetowej (wariant A). Gdy będziesz gotowy z wariantem A, będziesz musiał go zduplikować, a następnie zmodyfikować jeden mały element na stronie, aby utworzyć wariant B. Może to być niewielka część tekstu, nagłówek, przycisk, wezwanie do działania, a nawet kolor lub styl użytej czcionki. Będziesz musiał udostępnić te dwa warianty podobnej wielkości grupie odbiorców przez okres nie krótszy niż tydzień. Na podstawie danych zebranych w ciągu tygodnia będziesz w stanie określić, który wariant generuje najwięcej konwersji, a tym samym który jest zwycięski.</span> <h3 class="shortcode-faq-question-inline">Jak długo powinien trwać test A/B?</h3> <span class="shortcode-faq-answer-inline">Musisz uruchomić test A/B na tak długo, jak jest to konieczne, aby uzyskać statystycznie istotne wyniki. Liczba sesji użytkownika jest kluczowa. Jeśli strona internetowa ma 1 milion odwiedzających dziennie, test A/B może dać wyraźne wyniki w ciągu kilku godzin. Jeśli strona internetowa jest odwiedzana 2 razy dziennie, może zająć rok, zanim zacznie wyświetlać istotne statystycznie wyniki. Zachowania użytkowników zwykle różnią się w ciągu tygodnia, dlatego zalecamy przeprowadzanie testów A/B przez co najmniej jeden pełny tydzień.</span> <h3 class="shortcode-faq-question-inline">Co to jest istotność statystyczna?</h3> <span class="shortcode-faq-answer-inline">Istotność statystyczna to prawdopodobieństwo, że powodem, dla którego jeden wariant jest silniejszy od drugiego, jest coś innego niż przypadek. Oznacza to, że możesz wiarygodnie założyć, że zwycięski wariant jest silniejszy dzięki wprowadzonym zmianom. Możesz skorzystać z naszego kalkulatora istotności statystycznej bez żadnych ukrytych kosztów, aby zaplanować test A/B.</span> </div> <div class="faq-anchor-link near-FTCfooter"><a href="#body" onclick="trackClickout('event', 'clickin', 'Anchor-abtest-calculator', 'webtools', this, false);"><p>Wypróbuj nasz darmowy kalkulator testu A/B</p> </a></div> <div class="FTCfooter-b "> <div class="ftc-wrapper-footer "><div class="ftc-container"><div id="ftc-blockc" class="ftc-block">Oceniamy dostawców w oparciu o rygorystyczne testy i badania, ale także bierzemy pod uwagę opinie użytkowników i nasze umowy handlowe z dostawcami. 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