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Taking Your ABM to the Next Level

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Success" data-page-title="Mastering B2B Channel Marketing: Your Ultimate Guide to Success" ></a> </div> <div data-id="682763348" data-source-stream-id="3140891" data-tags="TOFU,Data Driven ABM,blog post" class="tile single blogpost stream-11183353 with-img "> <div class="img" id="tileImagePreview682763348"><img alt="How to Create a Winning B2B Content Strategy" src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-553577%2Fimage%2Fupload%2Fv1716909134%2FScreenshot_2024-05-28_at_11.11.52_AM_nnkayp.png&size=1&version=1725980872&sig=8b49e4e6255dd5d06586ce4dbacf34dd&default=hubs%2Ftilebg-blogs.jpg"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-09-10T11:07:52"></abbr></div> <h3 class="h3like ">How to Create a Winning B2B Content Strategy</h3> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Master the art of B2B content creation with RollWorks' comprehensive guide to crafting a high-impact content strategy that drives engagement, nurtures leads, and boosts revenue.</p> </h4> <ul class="share-single type-single four"> <li><a class="facebook " data-share="facebook" data-item-id="682763348" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fhow-to-create-a-winning-b2b-content-strategy">Facebook</a></li> <li><a class="twitter " data-share="twitter" data-item-id="682763348" href="https://twitter.com/share?text=How%20to%20Create%20a%20Winning%20B2B%20Content%20Strategy&amp;url=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fhow-to-create-a-winning-b2b-content-strategy">Twitter</a></li> <li><a class="email " data-share="email" data-item-id="682763348" 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href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fhow-to-create-a-winning-b2b-content-strategy&amp;title=How%20to%20Create%20a%20Winning%20B2B%20Content%20Strategy&amp;summary=Master%20the%20art%20of%20B2B%20content%20creation%20with%20RollWorks%27%20comprehensive%20guide%20to%20crafting%20a%20high-impact%20content%20strategy%20that%20drives%20engagement%2C%20nurtures%20leads%2C%20and%20boosts%20revenue.">LinkedIn</a></li> </ul> </div> <a class="item-link view" href="https://www.rollworks.com/resources/familiar-with-abm/how-to-create-a-winning-b2b-content-strategy" data-page-title="How to Create a Winning B2B Content Strategy" data-seo-title="How to Create a Winning B2B Content Strategy" data-internal="blogpost" > Read Article </a> <a class="item-link" href="https://www.rollworks.com/resources/familiar-with-abm/how-to-create-a-winning-b2b-content-strategy" data-internal="blogpost" data-seo-title="How to Create a Winning B2B Content Strategy" data-page-title="How to Create a Winning B2B Content Strategy" ></a> </div> </div> </div> <div class="collection-section collection-section-link section-index-2" id="collection-section-16659"> <div class="collection-section-link section-index-link" id="section-index-2"></div> <div class="collection-section-header collection-section-link" id="section-must-have-abm-resources"> Must-Have ABM Resources <hr> </div> <div class="collection-section-items"> <div data-id="676380581" data-source-stream-id="3229475" data-tags="BOFU,MarTech and Marketing Operations,guides &amp; reports" class="tile single uberflip stream-11183353 with-img "> <div class="img" id="tileImagePreview676380581"><img alt="Multi-Channel, Full Funnel Mapper" src="https://content.cdntwrk.com/files/aHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0N2Y1N2NlOTllZmUucG5nJnZlcnNpb249MDAwMCZzaWc9OTg1MTEwZjMyNDM0NmY3M2VlN2MxYzljY2FjMjBkZDY%253D"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2023-07-26T11:18:13"></abbr></div> <h3 class="h3like ">Multi-Channel, Full Funnel Mapper</h3> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Multi-channel is a must-have for cutting through the noise and connecting with your buyers across every stage of their journey. This customizable deck will serve as part inspiration, part education,</p> </h4> <ul class="share-single type-single four"> <li><a class="facebook " data-share="facebook" data-item-id="676380581" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Ftemplate-multi-channel-full-funnel-mapper">Facebook</a></li> <li><a class="twitter " data-share="twitter" data-item-id="676380581" href="https://twitter.com/share?text=Multi-Channel%2C%20Full%20Funnel%20Mapper%20-%20Multi-channel%20is%20a%20must-have%20for%20cutting%20through%20the%20noise%20and%20connecting%20with...&amp;url=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Ftemplate-multi-channel-full-funnel-mapper">Twitter</a></li> <li><a class="email " data-share="email" data-item-id="676380581" href="mailto:?subject=Content%20from%20my%20Hub%21&amp;body=Check%20out%20what%27s%20happening%20on%20Rollworks%27s%20Resource%20Hub%0A%0AMulti-Channel%2C%20Full%20Funnel%20Mapper%0AMulti-channel%20is%20a%20must-have%20for%20cutting%20through%20the%20noise%20and%20connecting%20with%20your%20buyers%20across%20every%20stage%20of%20their%20journey.%20This%20customizable%20deck%20will%20serve%20as%20part%20inspiration%2C%20part%20education%2C%0A%0Ahttps%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Ftemplate-multi-channel-full-funnel-mapper">Email</a></li> <li><a class="linkedin " data-share="linkedin" data-item-id="676380581" href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Ftemplate-multi-channel-full-funnel-mapper&amp;title=Multi-Channel%2C%20Full%20Funnel%20Mapper&amp;summary=Multi-channel%20is%20a%20must-have%20for%20cutting%20through%20the%20noise%20and%20connecting%20with%20your%20buyers%20across%20every%20stage%20of%20their%20journey.%20This%20customizable%20deck%20will%20serve%20as%20part%20inspiration%2C%20part%20education%2C">LinkedIn</a></li> </ul> </div> <a class="item-link view" href="https://campaigns.rollworks.com/engagement-channel-mapping-template" data-page-title="Multi-Channel, Full Funnel Mapper" data-seo-title="[TEMPLATE] Multi-Channel, Full Funnel Mapper" data-internal="false" > Read Flipbook </a> <a class="item-link" href="https://campaigns.rollworks.com/engagement-channel-mapping-template" data-internal="false" data-seo-title="[TEMPLATE] Multi-Channel, Full Funnel Mapper" data-page-title="Multi-Channel, Full Funnel Mapper" ></a> </div> <div data-id="683551281" data-source-stream-id="3229475" data-tags="MarTech and Marketing Operations,guides &amp; reports,BOFU" class="tile single uberflip stream-11183353 with-img "> <div class="img" id="tileImagePreview683551281"><img alt="The Mega Multiplier Playbook: Plays for Multi-Signal, Multi-Channel ABM Impact" src="https://content.cdntwrk.com/files/aHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1MTQ3NzkzZGMyZGMucG5nJnZlcnNpb249MDAwMCZzaWc9M2Y5NzNiYTUxYTNiYjYxODdlOTRlMjI5ZTk3YmIwM2Q%253D"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2023-09-27T14:48:43"></abbr></div> <h3 class="h3like ">The Mega Multiplier Playbook: Plays for Multi-Signal, Multi-Channel ABM Impact</h3> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Whether you're seeking to boost leads, opportunities, traffic, or customer retention - these plays will help your team to drive the desired results.</p> </h4> <ul class="share-single type-single four"> <li><a class="facebook " data-share="facebook" data-item-id="683551281" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fmulti-signal-multi-channel-playbook">Facebook</a></li> <li><a class="twitter " data-share="twitter" data-item-id="683551281" href="https://twitter.com/share?text=The%20Mega%20Multiplier%20Playbook%3A%20Plays%20for%20Multi-Signal%2C%20Multi-Channel%20ABM%20Impact%20-%20Whether%20you%27re%20seeking%20to%20boost%20l...&amp;url=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fmulti-signal-multi-channel-playbook">Twitter</a></li> <li><a class="email " data-share="email" data-item-id="683551281" href="mailto:?subject=Content%20from%20my%20Hub%21&amp;body=Check%20out%20what%27s%20happening%20on%20Rollworks%27s%20Resource%20Hub%0A%0AThe%20Mega%20Multiplier%20Playbook%3A%20Plays%20for%20Multi-Signal%2C%20Multi-Channel%20ABM%20Impact%0AWhether%20you%27re%20seeking%20to%20boost%20leads%2C%20opportunities%2C%20traffic%2C%20or%20customer%20retention%20-%20these%20plays%20will%20help%20your%20team%20to%20drive%20the%20desired%20results.%0A%0Ahttps%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fmulti-signal-multi-channel-playbook">Email</a></li> <li><a class="linkedin " data-share="linkedin" data-item-id="683551281" href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fmulti-signal-multi-channel-playbook&amp;title=The%20Mega%20Multiplier%20Playbook%3A%20Plays%20for%20Multi-Signal%2C%20Multi-Channel%20ABM%20Impact&amp;summary=Whether%20you%27re%20seeking%20to%20boost%20leads%2C%20opportunities%2C%20traffic%2C%20or%20customer%20retention%20-%20these%20plays%20will%20help%20your%20team%20to%20drive%20the%20desired%20results.">LinkedIn</a></li> </ul> </div> <a class="item-link view" href="https://www.rollworks.com/resources/familiar-with-abm/multi-signal-multi-channel-playbook" data-page-title="The Mega Multiplier Playbook: Plays for Multi-Signal, Multi-Channel ABM Impact" data-seo-title="Multi-signal, multi-channel playbook" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/familiar-with-abm/multi-signal-multi-channel-playbook" data-internal="uberflip" data-seo-title="Multi-signal, multi-channel playbook" data-page-title="The Mega Multiplier Playbook: Plays for Multi-Signal, Multi-Channel ABM Impact" ></a> </div> <div data-id="677524958" data-source-stream-id="3229475" data-tags="MOFU,Audience Building and Engagement,guides &amp; reports" class="tile single uberflip stream-11183353 with-img "> <div class="img" id="tileImagePreview677524958"><img alt="Unlocking MKTG鈥檚 Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns" src="https://content.cdntwrk.com/files/aHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyZjUwMDIwZGM4MzcucG5nJnZlcnNpb249MDAwMCZzaWc9YWVkMzkxMzU4MTI1OGUyYmI3NDExYWM4ZDRlZGU2ODc%253D"></div> <div class="description"> <h3 class="h3like no-timestamp">Unlocking MKTG鈥檚 Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns</h3> <h4 class="long-h3"><?xml encoding="UTF-8"><p>A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way</p> </h4> <ul class="share-single type-single four"> <li><a class="facebook " data-share="facebook" data-item-id="677524958" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fgetting-started-with-full-funnel-b2b-ad-campaigns">Facebook</a></li> <li><a class="twitter " data-share="twitter" data-item-id="677524958" href="https://twitter.com/share?text=Unlocking%20MKTG%E2%80%99s%20Great%20Multiplier%3A%20Getting%20Started%20with%20Full-Funnel%20B2B%20Ad%20Campaigns%20-%20A%20stage-by-stage%20full%20funne...&amp;url=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fgetting-started-with-full-funnel-b2b-ad-campaigns">Twitter</a></li> <li><a class="email " data-share="email" data-item-id="677524958" href="mailto:?subject=Content%20from%20my%20Hub%21&amp;body=Check%20out%20what%27s%20happening%20on%20Rollworks%27s%20Resource%20Hub%0A%0AUnlocking%20MKTG%E2%80%99s%20Great%20Multiplier%3A%20Getting%20Started%20with%20Full-Funnel%20B2B%20Ad%20Campaigns%0AA%20stage-by-stage%20full%20funnel%20blueprint%20to%20create%20ads%20that%20resonate%20with%20your%20audience%20each%20step%20of%20the%20way%0A%0Ahttps%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fgetting-started-with-full-funnel-b2b-ad-campaigns">Email</a></li> <li><a class="linkedin " data-share="linkedin" data-item-id="677524958" href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Fgetting-started-with-full-funnel-b2b-ad-campaigns&amp;title=Unlocking%20MKTG%E2%80%99s%20Great%20Multiplier%3A%20Getting%20Started%20with%20Full-Funnel%20B2B%20Ad%20Campaigns&amp;summary=A%20stage-by-stage%20full%20funnel%20blueprint%20to%20create%20ads%20that%20resonate%20with%20your%20audience%20each%20step%20of%20the%20way">LinkedIn</a></li> </ul> </div> <a class="item-link view" href="https://www.rollworks.com/resources/familiar-with-abm/getting-started-with-full-funnel-b2b-ad-campaigns" data-page-title="Unlocking MKTG鈥檚 Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns" data-seo-title="Getting Started with Full-Funnel B2B Ad Campaigns" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/familiar-with-abm/getting-started-with-full-funnel-b2b-ad-campaigns" data-internal="uberflip" data-seo-title="Getting Started with Full-Funnel B2B Ad Campaigns" data-page-title="Unlocking MKTG鈥檚 Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns" ></a> </div> <div data-id="678937469" data-source-stream-id="3229475" data-tags="guides &amp; reports,GTM Team Alignment,MOFU" class="tile single uberflip stream-11183353 with-img "> <div class="img" id="tileImagePreview678937469"><img alt="TL;DR of GTM: The 2025 Pocket Guide of Must-Know ABM Terms" src="https://res.cloudinary.com/uf-553577/image/upload/v1731345401/Blog_Thumbnail_4_hjueia.png"></div> <div class="description"> <h3 class="h3like no-timestamp">TL;DR of GTM: The 2025 Pocket Guide of Must-Know ABM Terms</h3> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Chances are you&rsquo;ve been inundated with a whole new slew of acronyms, terms, and hot topics. That&rsquo;s why we&rsquo;ve created your TL;DR pocket guide.</p> </h4> <ul class="share-single type-single four"> <li><a class="facebook " data-share="facebook" data-item-id="678937469" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Ftl-dr-of-gtm-the-pocket-guide-of-must-know-terms">Facebook</a></li> <li><a class="twitter " data-share="twitter" data-item-id="678937469" href="https://twitter.com/share?text=TL%3BDR%20of%20GTM%3A%20The%202025%20Pocket%20Guide%20of%20Must-Know%20ABM%20Terms%20-%20Chances%20are%20you%E2%80%99ve%20been%20inundated%20with%20a%20whole%20new%20sl...&amp;url=https%3A%2F%2Fwww.rollworks.com%2Fresources%2Ffamiliar-with-abm%2Ftl-dr-of-gtm-the-pocket-guide-of-must-know-terms">Twitter</a></li> <li><a class="email " data-share="email" data-item-id="678937469" 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}); </script><script nonce="NZNoRLMlCiExhdYIDYirFnVs"> Hubs.Events.on('ctaActivate', function(){ evaluateEmailDomain(); }); function evaluateEmailDomain(){ $('[data-mapping=website]').prop('type', 'hidden'); $('[data-mapping=website]').parent().addClass('hide'); //Config variable for conditional company website field script - add domains as required var freeEmail = ['gmail.com','yahoo.com','hotmail.com','aol.com','hotmail.co.uk','hotmail.fr','msn.com','yahoo.fr','wanadoo.fr','orange.fr','comcast.net','yahoo.co.uk','yahoo.com.br','yahoo.co.in','live.com','rediffmail.com','free.fr','gmx.de','web.de','yandex.ru','ymail.com','libero.it','outlook.com','uol.com.br','bol.com.br','mail.ru','cox.net','hotmail.it','sbcglobal.net','sfr.fr','live.fr','verizon.net','live.co.uk','googlemail.com','yahoo.es','ig.com.br','live.nl','bigpond.com','terra.com.br','yahoo.it','neuf.fr','yahoo.de','alice.it','rocketmail.com','att.net','laposte.net','facebook.com','bellsouth.net','yahoo.in','hotmail.es','charter.net','yahoo.ca','yahoo.com.au','rambler.ru','hotmail.de','tiscali.it','shaw.ca','yahoo.co.jp','sky.com','earthlink.net','optonline.net','freenet.de','t-online.de','aliceadsl.fr','virgilio.it','home.nl','qq.com','telenet.be','me.com','yahoo.com.ar','tiscali.co.uk','yahoo.com.mx','voila.fr','gmx.net','mail.com','planet.nl','tin.it','live.it','ntlworld.com','arcor.de','yahoo.co.id','frontiernet.net','hetnet.nl','live.com.au','yahoo.com.sg','zonnet.nl','club-internet.fr','juno.com','optusnet.com.au','blueyonder.co.uk','bluewin.ch','skynet.be','sympatico.ca','windstream.net','mac.com','centurytel.net','chello.nl','live.ca','aim.com','bigpond.net.au']; $('[data-mapping="email"]').on('blur, change', function(){ var emailVal = $(this).val(); var emailDomain = emailVal.split('@'); var isFreeEmail = $.inArray(emailDomain[1], freeEmail); console.log(isFreeEmail); if (isFreeEmail == -1){ $('[data-mapping=website]').prop('type', 'hidden'); $('[data-mapping=website]').parent().addClass('hide'); $('[data-mapping=website]').val(emailDomain[1]); //$('[data-mapping=website]').prop('value', emailDomain[1]); } else if (isFreeEmail != -1) { $('[data-mapping=website]').prop('type', 'text'); $('[data-mapping=website]').parent().removeClass('hide'); $('[data-mapping=website]').val(''); $('[data-mapping=website]').prop('value', ''); } }); } </script><script nonce="NZNoRLMlCiExhdYIDYirFnVs"> (function($, Hubs, undefined) { function headerManage() { if (!document.body.classList.contains('single-page')) { var imgPath = document.querySelector('.header-wrapper').style.backgroundImage; imgPath = imgPath.split('"')[1]; if(imgPath === undefined){ imgPath = 'https://cihost.uberflip.com/rollworks/OB-5715-new/assets/images/Updated-header-images/Updated-homepage-bg-image.png'; } var imageHTML = '<img class="banner-image" >'; if(document.querySelector('.banner-image') === null){ document.querySelector('.header-wrapper').insertAdjacentHTML('afterbegin', imageHTML); document.querySelector('.banner-image').setAttribute('src',imgPath); } } } Hubs.onLoad = function() { headerManage(); } Hubs.onResize = function() { headerManage(); } }(window.jQuery, window.Hubs)); </script> <style> .listing-page .large-header .header-wrapper img, .hub-page .large-header .header-wrapper img{display:none;} @media screen and (min-width: 1101px) { .hub-page .large-header .header-wrapper img{display:block; width: 100%;} .hub-page .large-header .header-wrapper{ height: auto; background-image: none!important; position: relative; min-height: auto; padding: 0; } .hub-page .large-header .header-wrapper .header-intro{ position: absolute; } } @media screen and (min-width: 992px) { .listing-page .large-header .header-wrapper img{display:block; width: 100%;} .listing-page .large-header .header-wrapper{ height: auto; background-image: none!important; position: relative; min-height: auto; padding: 0; } .listing-page .large-header .header-wrapper .header-intro{ position: absolute; } } @media only screen and (max-width: 991px){ .hub-page .large-header .header-wrapper, .listing-page .large-header .header-wrapper { background-color: #d5f7ed; } } </style></body> </html>

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