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background-color-transparent desktop" id="" style="width:100%;background-color:#FFEF42"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--fourth columns-container--limit-width columns-container--desktop "><div class="container padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-center color-normal heading-size--large">20X</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-dark text--word-break--normal text-size--medium">Grew sales 20x in 18 months on Amazon</p></div></div></div><div class="container padding-left-small padding-right-small a20m border-type-none 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id="" style="width:100%"><p class="text align-center color-dark text--word-break--normal text-size--medium">Grew new-to-brand customers by 10x in 2023</p></div></div></div><div class="container padding-left-small padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-center color-normal heading-size--large">2X</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-dark text--word-break--normal text-size--medium">Improved ROAS by 2x in 18 months on Amazon</p></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;z-index:1"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container background-color-white border-radius-16px padding-left-small padding-right-small padding-bottom-small a20m border-type-none background-color-white desktop" id="" style="width:100%;z-index:1"><div class=" a20m-column column column--default"><div></div><div class="container padding-left-small padding-top-large padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--33-66 columns-container--full-width columns-container--desktop "><div class="container border-radius-16px padding-left-small padding-right-large padding-top-small padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" 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padding-top-small padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%;z-index:2;margin-top:40px;margin-bottom:-40px;margin-left:-40px;background-color:#F6F3EB"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Episode 2</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-dark text--word-break--normal text-size--small">Collaborating on the new books in El Salvador.<br><br>Products used:</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/sponsored-brands?ref_=a20m_us_lbr_cs_rs_bnb_vid_p_sb" class="link 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style="width:100%;z-index:2;margin-bottom:-40px;margin-top:40px;background-color:#F6F3EB"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Episode 3</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-dark text--word-break--normal text-size--small">New books and a bright future celebrating Hispanic Heritage Month.<br><br>Products used:</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/sponsored-display?ref_=a20m_us_lbr_cs_rs_bnb_vid_p_sd" class="link link-type-button-secondary size-xxx-small " data-event-component-tag="link-74314c76-dfb6-4c23-a1e3-a36ae2109d6a" 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label="中文"></video></div></div></div></div></div><div class="container padding-top-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%;z-index:1"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container border-radius-16px padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Addressing a gap in the market for children’s bilingual sound books</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Binibi was founded by Latina moms Ana Guzman and Luciana Yarhi to fill the gap in the market for high-quality, interactive, bilingual children’s books, providing parents with a fun and easy way to teach their children Spanish in their earliest years. When they found out they were both expecting children in 2023 and would need to step away from the business temporarily, they accelerated their growth on Amazon. "We chose Amazon because we wanted to grow our business and reach customers who were already looking to buy products like ours," says Luciana.</p></div></div></div><div class="container border-radius-16px padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Reaching customers and building their brand with Amazon Ads</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">"We wanted a brand that would appeal to both parents and their children with bright colors, inviting characters, and a clean and modern design. The music and sounds make the experience all the more engaging. Our line of books is designed to delight and entertain, and make learning Spanish feel effortless," says Ana. Although many of their customers do not speak Spanish, they still want to pass down this aspect of their heritage to their children.</p></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Learning and optimizing Amazon Ads</h3></div><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">The Binibi team committed to build their presence on Amazon, leading to 20x sales growth in 18 months.<sup>1</sup> As a small business, they used self-service Amazon Ads products to launch and optimize multiple campaigns. “We started with <a href="https://advertising.amazon.com/solutions/products/sponsored-products?ref_=a20m_us_lbr_cs_rs_bnb_p_sp">Sponsored Products</a> campaigns to test what was working, and then expanded into <a href="https://advertising.amazon.com/solutions/products/stores?ref_=a20m_us_lbr_cs_rs_bnb_p_st">Brand Stores</a> and <a href="https://advertising.amazon.com/solutions/products/sponsored-display?ref_=a20m_us_lbr_cs_rs_bnb_p_sd">Sponsored Display</a>," explains Ana. "These ad types enabled us to reach parents searching for bilingual children's products, and convert customers who were ready to buy." They used the A/B testing tool to identify images and copy, and iterated on what performed best.<br><br>To drive conversion of their books, they used Sponsored Products and Sponsored Display campaigns. Using Sponsored Products, they created automatic targeting campaigns, optimizing keywords and using negative keyword targeting to grow impressions, which led to doubling their return on ad spend (ROAS).<sup>2</sup> Binibi used Sponsored Display’s video functionality to demonstrate children’s interaction with their Sol Solecito book. The campaign showed strong results; it’s their highest performing ROAS campaign and they will continue to invest more in this area.<br><br>Building out their storefront and product detail pages helped increase their brand awareness and optimized their reach. “We invested time into building the <a href="https://www.amazon.com/stores/Binibi/Homepage/page/E071B417-D7D8-4267-BBB3-2E7C5D46C826?ref_=a20m_us_lbr_cs_rs_bnb_rtl_bnbst">Binibi storefront</a> using Brand Stores because it would enable us to tell our story in a more compelling way on Amazon. It has helped us enormously in establishing our brand on Amazon as it encompasses our story, our products, and helps us communicate our value proposition to the customer in a visually stunning way,” says Ana. They optimized their product detail pages, using premium A+ Content to tell their brand story and showcase the key features and benefits of their bilingual book, including eye-catching lifestyle images to make their products stand out.<br><br>"Amazon Ads has been transformative for our business," says Luciana. "It's enabled us to reach so many new customers and grow our sales at a pace we never could have imagined when we first started out." Using a multi-pronged approach to Amazon Ads has allowed Binibi to see impressive results over 18 months; they achieved 20x growth in sales, a 10x increase in impressions, 16x more clicks, and 2X improvement in their ROAS.<sup>3</sup> Additionally, Binibi grew their new-to-brand customers by an incredible 10x in 2023.<sup>4</sup></p></div></div></div><div class="container border-radius-16px a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">New books launched for Hispanic Heritage Month</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Their existing collection features animal sounds and popular nursery rhymes. “We've learned that customers really want an evolution of what we have so that they can continue teaching their children Spanish. Our new collection features original songs set in places your kid goes to every day.” The three new books seek to build on early language concepts by teaching numbers, colors, and opposites with both English and Spanish text and music.<br><br>Their new collection launched to coincide with Hispanic Heritage Month, running September 15 through October 15. “Launching in time for Hispanic Heritage Month is so important to us because our books are a celebration of Spanish language, and this is the perfect time to celebrate our heritage.”<br><br>To support the launch, they updated existing Sponsored Products campaigns to include the new ASINs, created Sponsored Brand campaigns, and are running Sponsored Display banner and video ads. For the banner ads, they’re running an A/B test for English and Spanish copy. They also updated their Brand Store and created new product detail pages using new lifestyle images. They’ll continue to monitor and optimize the campaigns to prepare for their busiest sales time of the year, the holiday season.</p></div></div></div><div class="container border-radius-16px padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Advice for other small businesses</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Their advice for other brands getting started on Amazon Ads: “Be patient, and test and optimize! Start with a small budget so that you can learn what works. Use the A/B test tool to see what performs best. Establish metrics for your campaign so you can measure your performance, and understand that different types of campaign have different types of goals,” says Luciana.</p></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/sign-in?ref_=a20m_us_lbr_cs_rs_bnb_sgn" class="link link-type-button-secondary size-small " data-event-component-tag="link-a00bb7d0-4e58-4cc2-9dfa-3041c0edad5e" data-use-url-params="false" data-link-behavior="currentTab">Get started with Amazon Ads today<svg width="28px" height="28px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g 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