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Improving usage and engagement through successful marketing techniques - ALPSP

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2024</span> - <span class="to">27 November 2024</span> </div> <p><a href="https://alpsp.cventevents.com/d/svqm5y" class="button">Details & Registration</a></p> <p><p>SPECIAL OFFER: 30% DISCOUNT FOR MEMBERS!</p> <p>&nbsp;</p> <p>Aimed at marketers. Understand usage and engagement, which metrics are important, and give insight and ideas around how to improve community engagement and content usage.</p></p> </div> <div class="content"> <div class="related users"> <h2>Speakers</h2> <div> <figure class="image"><img src="/fileadmin/_processed_/c/5/csm_webber-claire.cfce55_fbd47a397e.png" width="250" height="250" itemprop="contentUrl" alt="Claire Webber" border="0"><figcaption class="image-caption"></figcaption></figure> <h3>Claire Webber</h3> <p>Head of Content and Engagement Marketing</p> <!-- --> </div> <div> <figure class="image"><img src="/fileadmin/_processed_/7/f/csm_baldwin-hannah.c7a0c1_cabb42d505.png" width="250" height="250" itemprop="contentUrl" alt="Hannah Baldwin" border="0"><figcaption class="image-caption"></figcaption></figure> <h3>Hannah Baldwin</h3> <p>Director of Marketing Success</p> <!-- <p>Hannah has over 25 years’ experience in strategic marketing, business development and product management. She specialises in digital scholarly &amp; scientific publishing, most recently in senior marketing roles for professional bodies, communicating with a broad range of audiences. Hannah is currently Director of Marketing Success at The International Bunch. Previously she led a global team to deliver a customer focussed marketing strategy, develop clear, compelling value propositions and meaningful customer experiences and provide big ideas to inspire action and create impact across the customer base, including researchers, librarians and reviewers. 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