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DJI's sub-250 gram, sub-$300 MINI SE drone marks a shift - DroneDJ
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function(bids) { googletag.display( "div-gpt-ad-1436850350386-0" ); apstag.setDisplayBids(); googletag.pubads().refresh([leaderboardAdSlot]); }); }); </script> </div> <div class="container"> <div class="container med left"> <ul class="article__meta-guides fs-xs"> <li class="meta__guide"><a href="https://dronedj.com/guides/dji/">DJI</a></li> <li class="meta__guide"><a href="https://dronedj.com/guides/dji-mavic-mini/">DJI Mavic Mini</a></li> </ul> <h1 class="h1">Why DJI’s $299 MINI SE is a much bigger deal than it seems</h1> <div class="post-meta flex fs-sm"> <a class="plain author-image flex center" href="https://dronedj.com/author/scottsimmie/"> <img alt='Avatar for Scott Simmie' src='https://secure.gravatar.com/avatar/231217b291f0a3e9b9f1e4de3476bcf5?s=30&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/231217b291f0a3e9b9f1e4de3476bcf5?s=60&d=mm&r=g 2x' class='avatar avatar-30 photo author-gravatar' height='30' width='30' decoding='async'/> </a> <span class="author-name"><a href="https://dronedj.com/author/scottsimmie/" title="Posts by Scott Simmie" rel="author">Scott Simmie</a></span> | Jun 15 2021 - 8:00 am PT <div class="meta__comment-count"> <a href="#comments" id="single-comments-link" class="comments flex"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 30 30" class="icon-comment"><path fill="currentColor" d="M0 0v19.139h5v4.784h5V30l7.94-6.077H30V4.785h-5V0zm2.5 2.392h20v2.393H5v11.961H2.5zm5 4.785h20v14.354H17.06l-4.56 3.49v-3.49h-5zm3.75 3.589v2.392h12.5v-2.392zm0 4.784v2.392h7.5V15.55z" /></svg> 0 Comments </a> </div> </div> </div> </div> <div id="river" class="river"> <div id="content" class="container flex-lg"> <div class="container med post-content"> <figure class="img-border featured-image wp-block-image--obfuscated"> <img width="1600" height="800" src="https://dronedj.com/wp-content/themes/ninetofive/dist/images/default-dronedj-related-guide.png?w=1600" class="skip-lazy wp-post-image" alt="" srcset="https://i0.wp.com/dronedj.com/wp-content/themes/ninetofive/dist/images/default-dronedj-related-guide.png?w=320&quality=82&strip=all&ssl=1 320w, https://i0.wp.com/dronedj.com/wp-content/themes/ninetofive/dist/images/default-dronedj-related-guide.png?w=640&quality=82&strip=all&ssl=1 640w, https://i0.wp.com/dronedj.com/wp-content/themes/ninetofive/dist/images/default-dronedj-related-guide.png?w=1024&quality=82&strip=all&ssl=1 1024w, https://i0.wp.com/dronedj.com/wp-content/themes/ninetofive/dist/images/default-dronedj-related-guide.png?w=1500&quality=82&strip=all&ssl=1 1500w" decoding="async" fetchpriority="high" /></figure> <p>You’ve likely heard by now about DJI’s MINI SE. It’s being sold at Walmart and it appears to be the Mavic Mini with some slight cosmetic changes. So what’s the big deal? We’ll tell you.</p> <span id="more-60476"></span> <p> DJI hasn’t said anything officially about this product, which is being sold by Walmart. So it just kind of slid in under the radar. No announcement, no news release. Just a few cosmetic differences to the original Mavic Mini, apparently the same specs, but with a big difference:</p> <p>A lower price. Lower, even, than DJI sells it for from its own online store.</p> <h2 class="wp-block-heading" id="h-what-a-299-drone-means">What a $299 drone means</h2> <p >Sure, you can look around on sites and find drones in the $200-$300 range. But none of them at this price range will have the pedigree that comes with the DJI name. The <a href="https://click.dji.com/AEcuKFaL00P1FVxXsinGaQ?pm=link" target="_blank" rel="noreferrer noopener">Mavic Mini</a>, when it was released, was widely praised as the best drone you could buy for less than $500. And now it’s $299??? That’s pretty significant.</p> <span class="outbrain-ad-label">Advertisement - scroll for more content</span> <div id="div-gpt-ad-outbrain-ad-60476" class="st26680948 st1698339d" data-outbrain data-post-id="60476" > <script type="text/plain" data-consent-needed="marketing"> window.adSlotsConfig = window.adSlotsConfig || []; adSlotsConfig.push( { slotID: '/1049447/Outbrain', slotName: 'div-gpt-ad-outbrain-ad-60476', sizes: [300, 250], slotPosition: 'mid_article' } ); </script> </div> <p>Of course, competition plays a role in market pricing. As a general rule, the more manufacturers there are of competing products, the more competitive the price. (Though, for some reason, this rule just doesn’t seem to apply to smartphones.)</p> <p>But DJI is a very competitive company, and we suspect there may well be competitive reasons for this new MINI SE that go beyond simply selling more slightly revamped Mavic Minis.</p> <h2 class="wp-block-heading" id="h-competition">Competition</h2> <p>No one else, at least that we’ve seen, has built a drone that can compete with the Mavic Mini at this price point. But there are other drones hitting the marketplace that are aimed at the same market segment: Buyers who want a reliable, long-range sub-250 gram drone without breaking the bank. The most recent entry into this arena is the Hubsan Zino Mini Pro, which colleague Ishveena Singh has <a href="https://dronedj.com/2021/05/14/hubsan-zino-mini-pro-price/(opens in a new tab)" target="_blank" rel="noreferrer noopener">written about here</a>. </p> <figure class="wp-block-image wp-block-image--obfuscated"><img decoding="async" src="https://dronedj.com/wp-content/themes/ninetofive/dist/images/default-dronedj-related-guide.png" alt="Site default logo image" loading="lazy" /></figure> <h2 class="wp-block-heading" id="h-hubsan-zino-mini-pro">Hubsan Zino Mini Pro</h2> <p>The new Zino Mini Pro has been getting some attention: It’s got great specs, extended flying time, and retails for $459. (We hope we’ve got that correct; we’re in Canada, but using a VPN with a US-based server.) So you can see that a consumer considering a <a href="https://click.dji.com/AEcuKFaL00P1FVxXsinGaQ?pm=link" target="_blank" rel="noreferrer noopener">Mavic Mini</a> or a <a href="https://click.dji.com/AEXA0-UcCaK9CsuNU2HZ_g?pm=link" target="_blank" rel="noreferrer noopener">Mini 2</a> might want to take a good, long look at this product.</p> <p>But if something were available at $299? Even if the specs weren’t as good, that might tip the scales for some:</p> <figure class="wp-block-image wp-block-image--obfuscated"><img decoding="async" src="https://dronedj.com/wp-content/themes/ninetofive/dist/images/default-dronedj-related-guide.png" alt="Site default logo image" loading="lazy" /></figure> <h2 class="wp-block-heading" id="h-wait-there-s-more">Wait, there’s more!</h2> <p>We can’t say with great certainty whether the Hubsan model played a role in the creation and pricing of the MINI SE. But the timing would certainly be a happy coincidence for DJI. </p> <p>And yet, we suspect there’s more to this – and an even broader significance.</p> <p>The Mavic Mini was hugely successful. DJI has long made back whatever it invested in the development and production of that product. So being able to give it a new life at a lower price makes sense. It also can now serve as kind of a “gateway drone” to other DJI products. Trust us, there are plenty of consumers who would balk at spending $500 on a drone they might consider a toy (though we all know these products are more than toys). </p> <p>But $299? Just like sub-250 gram drones created an entirely new market… we suspect quality sub-$300 drones will accomplish the same thing. It will be interesting to see where this goes, but we suspect there will be a ton of these products under Christmas trees come December.</p> <div class="google-news-link"> <a class="flex center" target="_blank" rel="nofollow" href="https://news.google.com/publications/CAAqBwgKMPGFjQswksGeAw?hl=en-US&gl=US&ceid=US:en"> <em>Add DroneDJ to your Google News feed.</em> <svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 1165.7 279.5" class="icon-google-news-follow" aria-hidden="true" height="30" width="166"><path fill="#0c9d58" d="M249.8 179.3c0 4.2-3.4 7.6-7.7 7.6H80c-4.2 0-7.7-3.4-7.7-7.6V20.2c0-4.2 3.4-7.6 7.7-7.6h162.2c4.2 0 7.7 3.4 7.7 7.6z" /><path fill="#004d40" d="m249.8 53.5-60.7-7.8L249.8 62zM164 20.9 72 62l101.7-37v-.1c-1.8-3.8-6.1-5.6-9.7-4" opacity=".2" /><path fill="#fff" d="M242.2 12.6H80c-4.2 0-7.7 3.4-7.7 7.6v1.7c0-4.2 3.4-7.6 7.7-7.6h162.2c4.2 0 7.7 3.4 7.7 7.6v-1.7c-.1-4.1-3.5-7.6-7.7-7.6" opacity=".2" /><path fill="#ea4335" d="M111.7 174.4c-1.1 4.1 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as DJI, is th…</p> </div> </a> </div> <div class="related-guide"> <a class="related-guide__link flex" href="https://dronedj.com/guides/dji-mavic-mini/"> <div class="related-guide__image"> <img src="https://dronedj.com/wp-content/themes/ninetofive/dist/images/default-dronedj-guide.png" alt="DJI Mavic Mini: Reviews, specs, best pricing on 249g ultra-light drone" loading="lazy" /> </div> <div class="related-guide__content"> <h3 class="related-guide__title">DJI Mavic Mini: Reviews, specs, best pricing on 249g ultra-light drone</h3> <p class="related-guide__desc">DJI Mavic Mini was announced on October 30th 201…</p> </div> </a> </div> </div> </div> <div class="author-bio author-bio-container"> <h2 attr-title="Author"><span>Author</span></h2> <div class="author-bio__details"> <a class="author-bio__image" href="https://dronedj.com/author/scottsimmie/"> <img alt='Avatar for Scott Simmie' src='https://secure.gravatar.com/avatar/231217b291f0a3e9b9f1e4de3476bcf5?s=82&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/231217b291f0a3e9b9f1e4de3476bcf5?s=164&d=mm&r=g 2x' class='avatar avatar-82 photo author-gravatar' height='82' width='82' loading='lazy' decoding='async'/> </a> <a href="https://dronedj.com/author/scottsimmie/"> Scott Simmie </a> <a href="https://twitter.com/intent/follow?screen_name=scottsimmie&original_referer=https%3A%2F%2Fdronedj.com" target="_blank" class="twitter-handle"> <span class="icon-twitter"></span>scottsimmie </a> <div class="author-bio__excerpt"> <p>Scott Simmie is a career multi-platform journalist now specializing in drones and other technology content creation.</p> </div> </div> <hr> <div class="author-gear-items"> <h3 class="h5 txt-cap"><span>Scott Simmie's favorite gear</span></h3> <div class="author-gear__list flex-md"> <div class="author-gear"> <a class="author-gear__link flex" href="https://click.dji.com/AJLRZOrkq7YE8zMvR9ggBg?pm=link" target="_blank"> <div class="author-gear__image"> <img src="https://i0.wp.com/dronedj.com/wp-content/uploads/sites/2/2020/05/DJI-Mavic-Air-2.jpg?resize=140%2C79&quality=82&strip=all&ssl=1" alt="DJI Mavic Air 2" width="140" height="79" loading="lazy" /> </div> <div class="author-gear__content"> <h4 class="author-gear__title">DJI Mavic Air 2</h4> <p class="author-gear__description fs-xs-alt"> DJI's awesome new drone is a winner, packing in high-priced features at a reasonable retail price. You will love this drone. </p> </div> </a> </div> <div class="author-gear"> <a class="author-gear__link flex" href="https://click.dji.com/AEXA0-UcCaK9CsuNU2HZ_g?pm=link" target="_blank"> <div class="author-gear__image"> <img src="https://i0.wp.com/dronedj.com/wp-content/uploads/sites/2/2020/06/DJI-Mavic-Mini-Quadcopter.jpg?resize=140%2C79&quality=82&strip=all&ssl=1" alt="DJI Mini 2" width="140" height="79" loading="lazy" /> </div> <div class="author-gear__content"> <h4 class="author-gear__title">DJI Mini 2</h4> <p class="author-gear__description fs-xs-alt"> At 249 grams there's no registration or license required – and it captures 4K video! </p> </div> </a> </div> </div> </div> </div> </div> </div><!-- #content --> </div><!-- #river --> </main> <script> var rightRailMapping; var inlineMapping; var inlineWideSingleMapping; var leaderboardAdSlot; var refreshTimer = true; var refreshTimeInterval = 30000; var refreshSlots = []; var validAdsCount = 0; // excluding leaderboard. function isInViewport( element, percentInView = 1 ) { var rect = element.getBoundingClientRect(); var elementTop = rect.top + document.documentElement.scrollTop; var elementHeight = rect.height; var elementBottom = elementTop + elementHeight; var viewportTop = window.pageYOffset; var viewportHeight = window.innerHeight; var viewportBottom = viewportTop + viewportHeight; if ( percentInView < 1 && percentInView > 0 ) { var visibleTop = elementTop < viewportTop ? viewportTop : elementTop; var visibleBottom = elementBottom > viewportBottom ? viewportBottom : elementBottom; var pixelsViewable = visibleBottom - visibleTop; return ( pixelsViewable / elementHeight ) >= percentInView; } else { // FULL element has to be in viewport return elementBottom < viewportBottom && elementTop > viewportTop; } } window.addEventListener('load', function() { var adsRefreshInterval = setInterval( refreshAds, refreshTimeInterval ); function refreshAds() { refreshSlots.forEach( function( slot, index ) { var slot_ID = slot.getSlotElementId(); var inViewport = isInViewport( document.getElementById( `${slot_ID}` ), 0.5 ); if ( inViewport ) { googletag.cmd.push( function() { var slotRefreshCount = slot.getTargeting('refresh_count'); slotRefreshCount = ! slotRefreshCount.length ? 0 : Number(slotRefreshCount[0]); refreshSlots[ index ].setTargeting( 'refresh', 'true' ); refreshSlots[ index ].setTargeting( 'refresh_count', `${slotRefreshCount++}` ); googletag.pubads().refresh( [ slot ] ); }); } } ); } function startRefreshTimer() { if ( refreshTimer === false ) { adsRefreshInterval = setInterval( refreshAds, refreshTimeInterval ); refreshTimer = true; }; } function endRefreshTimer() { clearInterval( adsRefreshInterval ); refreshTimer = false; } function visibilityChanged() { if ( document.visibilityState === 'hidden' ) { endRefreshTimer(); } else { startRefreshTimer(); } } document.addEventListener( 'visibilitychange', visibilityChanged, false ); window.addEventListener( 'focus', startRefreshTimer ); window.addEventListener( 'blur', endRefreshTimer ); }); </script> <script type="text/plain" data-consent-needed="marketing"> if (typeof adSizes === 'undefined') { var adSizes = {"leaderboard":{"mobile":[[320,50],[320,100]],"tablet":[[728,90],[320,100]],"desktop":[[970,250],[728,90],[970,70],[970,90]]},"sidebar":{"mobile":[300,250],"desktop":[[300,600],[300,250]]}}; } googletag.cmd.push(function() { var leaderboardMapping = googletag.sizeMapping() .addSize([0, 0], adSizes.leaderboard.mobile) .addSize([768, 200], adSizes.leaderboard.tablet) .addSize([1050, 200], adSizes.leaderboard.desktop) .build(); rightRailMapping = googletag.sizeMapping() .addSize([0, 0], []) .addSize([1024, 200], adSizes.sidebar.desktop) .build(); inlineMapping = googletag.sizeMapping() .addSize([0, 0], adSizes.sidebar.mobile) .addSize([1024, 200], []) .build(); inlineWideSingleMapping = googletag.sizeMapping() .addSize([0, 0], []) .addSize([1024, 200], adSizes.leaderboard.desktop) .build(); inlineWideSingleMappingMobile = googletag.sizeMapping() .addSize([0, 0], adSizes.leaderboard.mobile) .addSize([1024, 200], adSizes.leaderboard.desktop) .build(); leaderboardAdSlot = googletag.defineSlot('/1049447/DroneDJ-Top', [[970, 250], [728,90], [970, 70], [970, 90], [320, 50], [320, 100]], "div-gpt-ad-1436850350386-0") .defineSizeMapping( leaderboardMapping ) .addService( googletag.pubads() ) .setTargeting( 'pos', 'top' ); refreshSlots.push( leaderboardAdSlot ); // Add event listener to add class for any possible styling. googletag.pubads().addEventListener( 'slotRenderEnded', function( event ) { var slotId = event.slot.getSlotElementId(); var slot = document.getElementById( slotId ); var classAdded = slot !== null && ! event.isEmpty ? 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