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<!DOCTYPE html> <html lang="en" class=" story nytapp-vi-article " xmlns:og="http://opengraphprotocol.org/schema/"> <head> <meta charset="utf-8" /> <title data-rh="true">Companies Rush to Set Up Shop in Cyberspace - The New York Times</title> <meta data-rh="true" name="robots" content="noarchive, max-image-preview:large"/><meta data-rh="true" name="description" content=""/><meta data-rh="true" property="twitter:url" content="https://www.nytimes.com/1994/11/02/business/companies-rush-to-set-up-shop-in-cyberspace.html"/><meta data-rh="true" property="twitter:title" content="Companies Rush to Set Up Shop in Cyberspace (Published 1994)"/><meta data-rh="true" property="twitter:description" content=""/><meta data-rh="true" property="twitter:image" content="https://static01.nyt.com/newsgraphics/images/icons/defaultCrop.png?year=1994"/><meta data-rh="true" property="twitter:image:alt" content=""/><meta data-rh="true" property="twitter:card" content="summary_large_image"/><meta data-rh="true" property="og:url" content="https://www.nytimes.com/1994/11/02/business/companies-rush-to-set-up-shop-in-cyberspace.html"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="og:title" content="Companies Rush to Set Up Shop in Cyberspace (Published 1994)"/><meta data-rh="true" property="og:image" content="https://static01.nyt.com/newsgraphics/images/icons/defaultPromoCrop.png?year=1994"/><meta data-rh="true" property="og:image:alt" content=""/><meta data-rh="true" property="og:description" content=""/> <link data-rh="true" rel="canonical" href="https://www.nytimes.com/1994/11/02/business/companies-rush-to-set-up-shop-in-cyberspace.html"/><link data-rh="true" rel="alternate" href="nyt://article/a1d7f56c-1519-50b2-83cb-2e78f32c5f16"/><link data-rh="true" rel="alternate" type="application/json+oembed" href="https://www.nytimes.com/svc/oembed/json/?url=https%3A%2F%2Fwww.nytimes.com%2F1994%2F11%2F02%2Fbusiness%2Fcompanies-rush-to-set-up-shop-in-cyberspace.html" title="Companies Rush to Set Up Shop in Cyberspace"/> <script data-rh="true" type="application/ld+json">{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://www.nytimes.com/1994/11/02/business/companies-rush-to-set-up-shop-in-cyberspace.html","description":"","image":[{"@context":"https://schema.org","@type":"ImageObject","url":"https://static01.nyt.com/vi-assets/images/share/1200x675_nameplate.png","height":675,"width":1200,"contentUrl":"https://static01.nyt.com/vi-assets/images/share/1200x675_nameplate.png","creditText":"The New York Times"},{"@context":"https://schema.org","@type":"ImageObject","url":"https://static01.nyt.com/vi-assets/images/share/1200x900_t.png","height":900,"width":1200,"contentUrl":"https://static01.nyt.com/vi-assets/images/share/1200x900_t.png","creditText":"The New York Times"},{"@context":"https://schema.org","@type":"ImageObject","url":"https://static01.nyt.com/vi-assets/images/share/1200x1200_t.png","height":1200,"width":1200,"contentUrl":"https://static01.nyt.com/vi-assets/images/share/1200x1200_t.png","creditText":"The New York Times"}],"mainEntityOfPage":"https://www.nytimes.com/1994/11/02/business/companies-rush-to-set-up-shop-in-cyberspace.html","url":"https://www.nytimes.com/1994/11/02/business/companies-rush-to-set-up-shop-in-cyberspace.html","author":[{"@context":"https://schema.org","@type":"Person","url":"https://www.nytimes.com/by/peter-h-lewis","name":"Peter H. 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When we have confirmed access, the full article content will load.</div></div><header class="css-11kk65x e12qa4dv0"><div id="sponsor-wrapper" class="css-1hyfx7x"><div id="sponsor-slug" class="css-twqvxd"><p>Supported by</p></div><a href="#after-sponsor" class="css-777zgl">SKIP ADVERTISEMENT</a><div class="ad sponsor-wrapper css-rfqw0c" id="sponsor"></div><div id="after-sponsor"></div></div><div class="css-1vkm6nb ehdk2mb0"><h1 id="link-51760446" class="css-r25it4 e1h9rw200" data-testid="headline">Companies Rush to Set Up Shop in Cyberspace</h1></div><div role="toolbar" data-testid="share-tools" aria-label="Social Media Share buttons, Save button, and Comments Panel with current comment count" class="css-yomkvi"><div></div><div data-testid="share-tools-menu" class="css-1bdrqs2"><ul data-testid="share-tools-list" class="css-1atjma0"><li class="css-atthsv"><div class="css-vxcmzt"><div class="css-79elbk"><button type="button" aria-label="" aria-expanded="false" class="css-1eeh360 actionbar-button" data-testid="gift-article-button"><span class="css-10d8k1f"><svg aria-hidden="true" width="19" height="19" viewBox="0 0 19 19"><path d="M18.04 5.293h-2.725c.286-.34.493-.74.606-1.17a2.875 2.875 0 0 0-.333-2.322A2.906 2.906 0 0 0 13.64.48a3.31 3.31 0 0 0-2.372.464 3.775 3.775 0 0 0-1.534 2.483l-.141.797-.142-.847A3.745 3.745 0 0 0 7.927.923 3.31 3.31 0 0 0 5.555.459 2.907 2.907 0 0 0 3.607 1.78a2.877 2.877 0 0 0-.333 2.321c.117.429.324.828.606 1.171H1.155a.767.767 0 0 0-.757.757v3.674a.767.767 0 0 0 .757.757h.424v7.53A1.01 1.01 0 0 0 2.588 19h14.13a1.01 1.01 0 0 0 1.01-.959v-7.56h.424a.758.758 0 0 0 .757-.757V6.05a.759.759 0 0 0-.868-.757Zm-7.196-1.625a2.665 2.665 0 0 1 1.01-1.736 2.24 2.24 0 0 1 1.574-.313 1.817 1.817 0 0 1 1.211.818 1.857 1.857 0 0 1 .202 1.453 2.2 2.2 0 0 1-.838 1.191h-3.431l.272-1.413ZM4.576 2.386a1.837 1.837 0 0 1 1.221-.817 2.23 2.23 0 0 1 1.565.313 2.624 2.624 0 0 1 1.01 1.736l.242 1.453H5.182a2.2 2.2 0 0 1-.838-1.19 1.857 1.857 0 0 1 .202-1.495h.03ZM1.548 6.424h7.54V9.39h-7.58l.04-2.967Zm1.181 4.128h6.359v7.287H2.729v-7.287Zm13.777 7.287h-6.348v-7.307h6.348v7.307Zm1.181-8.468h-7.53V6.404h7.53V9.37Z" fill="#121212" fill-rule="nonzero"></path></svg>Share full article</span></button></div></div></li><li class="css-68l2z5"><div class="css-vxcmzt"><div class="css-79elbk"><button type="button" aria-label="More sharing options ..." aria-expanded="false" class="css-1nurhyi actionbar-button"><svg aria-hidden="true" width="23" height="18" viewBox="0 0 23 18" class="css-zd9juy"><path d="M1.357 17.192a.663.663 0 0 1-.642-.81c1.82-7.955 6.197-12.068 12.331-11.68V1.127a.779.779 0 0 1 .42-.653.726.726 0 0 1 .78.106l8.195 6.986a.81.81 0 0 1 .253.557.82.82 0 0 1-.263.547l-8.196 6.955a.83.83 0 0 1-.779.105.747.747 0 0 1-.42-.663V11.29c-8.418-.905-10.974 5.177-11.08 5.45a.662.662 0 0 1-.6.453Zm10.048-7.26a16.37 16.37 0 0 1 2.314.158.81.81 0 0 1 .642.726v3.02l6.702-5.682-6.702-5.692v2.883a.767.767 0 0 1-.242.536.747.747 0 0 1-.547.18c-4.808-.537-8.364 1.85-10.448 6.922a11.679 11.679 0 0 1 8.28-3.093v.042Z" fill="#000000" fill-rule="nonzero"></path></svg></button></div></div></li><li class="css-68l2z5 save-button"><button type="button" role="switch" class="css-1yhvmgx actionbar-button" data-testid="save-article-button" aria-label="Save article for reading later..." aria-checked="false" disabled="" aria-busy="false" aria-live="polite"><svg width="12" height="18" viewBox="0 0 12 18" class="css-eap6fy"><g fill-rule="nonzero"><path class="saved-fill" d="M1.157 1.268v14.288l4.96-3.813 4.753 3.843V1.268z"></path><path class="saved-stroke" d="m12 18-5.9-4.756L0 17.98V1.014C0 .745.095.487.265.297.435.107.664 0 .904 0h10.192c.24 0 .47.107.64.297.169.19.264.448.264.717V18ZM1.157 1.268v14.288l4.96-3.813 4.753 3.843V1.268H1.158Z"></path></g></svg></button></li></ul></div></div><div data-testid="byline-timestamp" class="css-xt80pu eakwutd0"><div class="css-p6m5rf"><div class="byline-container css-1e2jphy epjyd6m2"><div class="css-233int epjyd6m1"><p class="css-4anu6l e1jsehar1"><span class="byline-prefix">By </span><a href="https://www.nytimes.com/by/peter-h-lewis" class="last-byline css-ojhyzr e1jsehar0" itemProp="name">Peter H. Lewis</a></p><div class="css-1gqes1i epjyd6m0"></div></div></div><ul class="css-1cgskve epjyd6m4"><li class="css-ccw2r3 epjyd6m3"><time class="css-1uc6ajg e16638kd0" dateTime="1994-11-02T00:00:00-05:00">Nov. 2, 1994</time></li></ul></div></div></header><section name="articleBody" class="meteredContent css-1r7ky0e"><div class="css-j3uhc5"><div class="css-1ve50l5"><div class="css-1si6tjw"><div class="css-p5jc4e"><figure class="" aria-label="media" role="group"><div data-testid="imageContainer-children-Image"><img alt="Companies Rush to Set Up Shop in Cyberspace" class="css-rq4mmj" src="https://s1.nyt.com/timesmachine/pages/1/1994/11/02/700916_360W.png?quality=75&auto=webp&disable=upscale" srcSet="" decoding="async" width="1" height="1"/></div><figcaption data-testid="photoviewer-children-ImageCaption" class="css-ktho12 e3rygrp0"><span class="css-14fe1uy e1z0qqy90"><span class="css-1ly73wi e1tej78p0">Credit...</span><span><span aria-hidden="false">The New York Times Archives</span></span></span></figcaption></figure></div><div class="css-l01qyp"><div class="css-2jki3x">See the article in its original context from <br/>November 2, 1994<!-- -->,<!-- --> <span>Section <!-- -->D<!-- -->,</span> Page<!-- --> <!-- -->1<span class="css-hzz0y8"></span><a class="css-4ejn01" href="https://store.nytimes.com/collections/new-york-times-page-reprints?utm_source=nytimes&utm_medium=article-page&utm_campaign=reprints">Buy Reprints</a></div><div class="css-1nq039c"><a class="css-1382yzd" href="https://timesmachine.nytimes.com/timesmachine/1994/11/02/700916.html" type="button" rel="noopener noreferrer" target="_blank">View on timesmachine</a></div><div class="css-1gus26i">TimesMachine is an exclusive benefit for home delivery and digital subscribers.</div></div></div><div class="css-1tmubey"><div class="css-bxutwf">About the Archive</div><div class="css-2kizte">This is a digitized version of an article from The Times’s print archive, before the start of online publication in 1996. To preserve these articles as they originally appeared, The Times does not alter, edit or update them.</div><div class="css-2kizte">Occasionally the digitization process introduces transcription errors or other problems; we are continuing to work to improve these archived versions.</div></div></div></div><div class="css-s99gbd StoryBodyCompanionColumn" data-testid="companionColumn-0"><div class="css-53u6y8"><p class="css-at9mc1 evys1bk0">For thousands of businesses these days, the home page is where the heart is.</p><p class="css-at9mc1 evys1bk0">Each day, scores of new businesses, ranging from garage-based start-ups to multinational giants, are setting up shop on the global Internet computer network by creating a "home page" in the vast, interconnected electronic publishing medium known as the World Wide Web.</p><p class="css-at9mc1 evys1bk0">Mountain Travel-Sobek of El Cerrito, Calif., has a home page that includes "hot travel news" and advertises camel trips to the pyramids. General Electric is dispensing information via the Web on its entire line of plastics. And just yesterday, Fox become the first television network to open a Web site, offering computerized video clips and sound bites, program schedules and biographies of Homer Simpson and other Fox television stars.</p><p class="css-at9mc1 evys1bk0">Although there is scant evidence that anyone is getting rich yet from this grand marketing experiment, companies are flocking to the Web in anticipation of the millions of customers they expect to find there -- and out of fear of being left in the cyberdust.</p><p class="css-at9mc1 evys1bk0">Some companies build and maintain their own home pages, while others spend thousands of dollars a month to have Internet experts like Compuserve or O'Reily & Associates create the virtual equivalents of fancy front doors and reception areas. A goal is to make it on someone's "hot list" of interesting new Web sites, and, of course, to stay there as the Internet brings millions of potential customers into the electronic realm.</p></div><aside class="css-ew4tgv" aria-label="companion column"></aside></div><div data-testid="Dropzone-1"></div><div class="css-s99gbd StoryBodyCompanionColumn" data-testid="companionColumn-1"><div class="css-53u6y8"><p class="css-at9mc1 evys1bk0">The World Wide Web is seen by some technologists as the key to widespread commercial and civic uses of the Internet, because the Web adds buoys, channel markers and sea lanes to an otherwise fathomless ocean of information.</p><p class="css-at9mc1 evys1bk0">The main trouble with the Internet has been that almost everything tends to be hidden behind a uniform display of raw computer text. By contrast, the World Wide Web, a subset of computers on the Internet, enables users to leap from one computer data base to another at the click of a mouse, following ideas, color photographs, interactive diagrams, sound and video clips -- all linked via a technology known as hypertext. All of this can happen without the user knowing where in the world the various computers and data bases are situated.</p><div class="css-1336jj"><div class="css-121kum4"><div class="css-171quhb"></div><div class="css-asuuk5"><noscript><div class="css-7axq9l" data-testid="optimistic-truncator-noscript"><svg width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" class="css-1b5b8u1"><path fill="currentColor" fill-rule="evenodd" d="M2.5 12a9.5 9.5 0 1 1 19 0 9.5 9.5 0 0 1-19 0Zm8.5 1.75v-7.5h2v7.5h-2Zm0 2v2h2v-2h-2Z" clip-rule="evenodd"></path></svg><div data-testid="optimistic-truncator-noscript-message" class="css-6yo1no"><p class="css-3kpklk">We are having trouble retrieving the article content.</p><p class="css-3kpklk">Please enable JavaScript in your browser settings.</p></div></div></noscript><div class="css-1dv1kvn" id="optimistic-truncator-a11y" tabindex="-1"><hr/><p>Thank you for your patience while we verify access. 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Lewis"}],"hideHeadshots":false,"role":[],"textAlign":"DEFAULT"},"headline":{"__typename":"Heading1Block","content":[{"__typename":"TextInline","formats":[],"text":"Companies Rush to Set Up Shop in Cyberspace"}],"textAlign":"DEFAULT"},"label":null,"ledeMedia":null,"subhead":null,"timestampBlock":{"__typename":"TimestampBlock","align":"DEFAULT","showUpdatedTimestamp":null,"timestamp":"1994-11-02T05:00:00.000Z"}},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"For thousands of businesses these days, the home page is where the heart is."}],"textAlign":"DEFAULT"},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Each day, scores of new businesses, ranging from garage-based start-ups to multinational giants, are setting up shop on the global Internet computer network by creating a \"home page\" in the vast, interconnected electronic publishing medium known as the World Wide Web."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":0},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Mountain Travel-Sobek of El Cerrito, Calif., has a home page that includes \"hot travel news\" and advertises camel trips to the pyramids. General Electric is dispensing information via the Web on its entire line of plastics. And just yesterday, Fox become the first television network to open a Web site, offering computerized video clips and sound bites, program schedules and biographies of Homer Simpson and other Fox television stars."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":1},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Although there is scant evidence that anyone is getting rich yet from this grand marketing experiment, companies are flocking to the Web in anticipation of the millions of customers they expect to find there -- and out of fear of being left in the cyberdust."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":2},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Some companies build and maintain their own home pages, while others spend thousands of dollars a month to have Internet experts like Compuserve or O'Reily & Associates create the virtual equivalents of fancy front doors and reception areas. A goal is to make it on someone's \"hot list\" of interesting new Web sites, and, of course, to stay there as the Internet brings millions of potential customers into the electronic realm."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":true,"adsDesktopHoldout":true,"adsHybrid":true,"adsMobile":true,"adsMobileHoldout":false,"bad":false,"index":3},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"The World Wide Web is seen by some technologists as the key to widespread commercial and civic uses of the Internet, because the Web adds buoys, channel markers and sea lanes to an otherwise fathomless ocean of information."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":4},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"The main trouble with the Internet has been that almost everything tends to be hidden behind a uniform display of raw computer text. By contrast, the World Wide Web, a subset of computers on the Internet, enables users to leap from one computer data base to another at the click of a mouse, following ideas, color photographs, interactive diagrams, sound and video clips -- all linked via a technology known as hypertext. All of this can happen without the user knowing where in the world the various computers and data bases are situated."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":5},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Yet, for all its marvels, the World Wide Web is still relatively slow and crude. And currently, its use is limited to perhaps two million Internet users who have the proper software to gain access to it."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":6},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"There are other problems. The Internet is insecure for financial transactions and data integrity, which means the Web is insecure along with it. Dozens of companies are trying to add new features to Web software, which raises the specter of incompatibilities and shattered standards. And the Web is already showing signs of suffering from its own success, as crowds compete for access to popular data bases, slowing to a crawl the affected computers and network links."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":true,"adsMobile":true,"adsMobileHoldout":false,"bad":false,"index":7},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Not all the drawbacks and risks are technical."}],"textAlign":"DEFAULT"},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"\"What if you gave a Web server and no one came?\" asked Lisa Gansky, vice president of sales for O'Reilly & Associates in Sebastopol, Calif., which operates the Global Network Navigator, an electronic publishing center on the Web. The question is not facetious. Just because someone can put together the right hardware and software doesn't mean automatic success on the Web."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":true,"adsDesktopHoldout":true,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":8},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"A recent flameout was Meckler Web, one of the most publicized attempts to create a new publishing and marketing center on the Web. The Meckler project was overhauled last month after only one client, the consulting firm Arthur Andersen, emerged despite several months of solicitations for customers at $25,000 each. Mecklermedia, based in Westport, Conn., scaled back the experiment to be less a broad-based marketing vehicle. Now the project more closely resembles an electronic publishing house, where specialized magazines can offer electronic articles and try to sell advertising."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":9},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"But none of this is keeping thousands of businesses, and hundreds of thousands of Internet users, from racing to explore and exploit the new possibilities for marketing, shopping, publishing, learning, or simply browsing for information on the Web. Spurred by the free distribution of Web \"browser\" software programs, the most popular of which is called Mosaic, the enthusiasts are building the World Wide Web into a truly global information resource."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":10},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"\"The emergence of Mosaic and the World Wide Web is the most exciting computing development in a decade,\" said Dale Dougherty, publisher of the Global Network Navigator."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":true,"adsMobile":true,"adsMobileHoldout":false,"bad":false,"index":11},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Network statistics would seem to bear that out. While the Internet has millions of users and is believed to be doubling in size every year, the World Wide Web is doubling every few months -- in terms of the number of new data bases being registered and the flow of data traffic in and out of them. There are already nearly 10,000 so-called Web server computers reachable via the Internet, triple the number in early summer. A year ago there were fewer than 500."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":12},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"The World Wide Web didn't even exist until 1989, when it was conceived at the European Laboratory for Particle Physics (known as CERN, from an earlier French name) in Geneva. The creators, who included a scientist named Tim Berners-Lee, set up the Web as a way to distribute and peruse document-based information among high-energy physicists around the world."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":true,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":13},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"The Web did not go into overdrive until the development a few years later of Mosaic, navigational software that takes specific advantage of the Web's coding system. Mosaic was developed by a team of young programmers at the National Center for Supercomputing Applications at the University of Illinois, Urbana-Champaign. In keeping with the philosophy of openness on the computer network, Mosaic's developers began distributing without charge to noncommercial users over the Internet. In the last year a million copies of Mosaic were made by users downloading it from the network."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":14},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Demand for the software from commercial users quickly became so intense that the University of Illinois awarded license-granting rights to Spyglass Inc. of Savoy, Ill. More than 20 commercial concerns have since licensed more than 10 million copies of Mosaic from Spyglass this year, Spyglass's president, Doug Colbeth, said last month. Spyglass pays royalties to the school."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":true,"adsDesktopHoldout":false,"adsHybrid":true,"adsMobile":true,"adsMobileHoldout":false,"bad":false,"index":15},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Several of the original developers of Mosaic left the university to join with Jim Clark, a founder of Silicon Graphics, in creating new versions of the software for commercial users. Mr. Clark's company, Mosaic Communications of Mountain View, Calif., sells \"server\" versions of the software for $5,000 but gives the \"client\" version away for free."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":16},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Using Mosaic and some of the newer development software tools, a programmer can \"tag\" simple text documents using HTML, the hypertext markup language that is the Web's lingua franca."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":17},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Using HTML, the programmer can highlight words, phrases or images in the document and link them to other documents, whether in the same computer network or on one of the more than 30,000 other networks around the world that comprise the Internet. When the viewer clicks on a highlighted area, hidden commands are invoked to connect the reader to the new source. Or, the viewer can type in a \"universal resource locator\" -- basically an Internet address for a Web server -- and leap directly to that source."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":true,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":18},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"\"The servers themselves are becoming easy to configure and set up,\" said Russ Jones, who develops Internet applications at the Digital Equipment Corporation. \"And a Web browser like Mosaic is really becoming the information access tool of choice.\""}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":true,"adsMobile":true,"adsMobileHoldout":false,"bad":false,"index":19},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Digital, which is emerging as a leader in both the development and use of Internet and World Wide Web services, maintains more than 100 Web servers for internal use, using them for product brochures, organizational charts, policy handbooks, employee data bases, interactive training tools and links to the latest stock quotes."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":20},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"The number of individual Web users, and developers, is expected to grow even faster in the next year. The makers of the major personal computer operating systems, including Microsoft Windows, Apple Macintosh and I.B.M. OS\u002F2, have announced plans to include in their basic software the means for forging a direct link to the Internet and a browser program (Mosaic or one of its clones) for navigating the Web."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":21},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"And Microsoft, Novell Inc. and other big software companies are planning to include a hypertext markup language in future versions of their popular word processing programs so that users can easily create documents with hypertext links for use on the Web."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":true,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":22},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Meanwhile, cable television and telephone companies are now exploring how to bring Web access to consumers in ways that don't even require a computer."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":23},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"\"The Web, by any measure, is the Internet's killer application,\" said Tony Rutkowski, executive director of the Internet Society, a trade group. \"No form of electronic communications in history has occurred on the same scale and as rapidly as the Web.\""}],"textAlign":"DEFAULT"}]},"storyFormat":null,"storylines":[{"__typename":"AssociatedStoryline","ruleName":"styln-business-general","storyline":{"__typename":"Storyline","context":null,"displayName":"Best of Business","experimentalJsonBlob":"{\"data\":[{\"version\":1,\"type\":\"experimentalJsonBlob\",\"data\":[{\"version\":1,\"type\":\"guide\",\"data\":{\"title\":\"Explore Our Business and Tech Coverage\",\"leadIn\":\"Dive deeper into the people, issues and trends shaping the worlds of business and technology.\",\"sections\":[{\"section\":[{\"type\":\"bulletedList\",\"value\":[\"\u003Cstrong\u003EDeepSeek’s Rise: \u003C\u002Fstrong\u003EThe little-known artificial intelligence firm has emphasized research, even as it \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F28\u002Fbusiness\u002Fdeepseek-owner-china-ai.html\\\"\u003Eemerged as the brainchild of a hedge fund\u003C\u002Fa\u003E.\",\"\u003Cstrong\u003ESilicon Valley Workers Quietly Protest: \u003C\u002Fstrong\u003EAs Mark Zuckerberg and other tech titans have embraced President Trump and muffled internal dissent at their companies, their mostly left-leaning employees have objected with \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F29\u002Ftechnology\u002Ftampons-silicon-valley-workers-protest.html\\\"\u003Esubtle acts of defiance\u003C\u002Fa\u003E.\",\"\u003Cstrong\u003EBill Gates Isn’t Like Those Other Tech Billionaires:\u003C\u002Fstrong\u003E The Microsoft co-founder and philanthropist is taking a break from the future to examine his past — and \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F30\u002Ftechnology\u002Fbill-gates-tech-billionaires-memoir.html\\\"\u003Emulling where the billionaires now fit in\u003C\u002Fa\u003E.\",\"\u003Cstrong\u003ED.E.I. Retreat: \u003C\u002Fstrong\u003EAs President Trump takes aim at diversity efforts, \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F23\u002Fbusiness\u002Ftrump-dei-corporate-reaction.html\\\"\u003Ecreating “fear and confusion” among corporate leaders\u003C\u002Fa\u003E, many companies have scaled back their programs. \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F22\u002Fbusiness\u002Fdei-programs-initiatives-costco-microsoft.html\\\"\u003EBut some businesses are forging ahead\u003C\u002Fa\u003E.\",\"\u003Cstrong\u003EA Start-Up’s Claim of a Miracle: \u003C\u002Fstrong\u003ETwo U.S. companies teamed up to treat cancer patients using an unproven blood filter in Antigua, out of reach of American regulators. \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F23\u002Fbusiness\u002Fexthera-cancer-blood-filtering-device.html\\\"\u003EThen patients started dying\u003C\u002Fa\u003E.\"]}]}]}}]}]}","guide":{"__typename":"StorylineGuide","displayName":"Explore Our Business and Tech Coverage","leadIn":"Dive deeper into the people, issues and trends shaping the worlds of business and technology.","sections":[{"__typename":"StorylineGuideSection","items":[{"__typename":"StorylineGuideItem","content":{"__typename":"ListBlock","content":[{"__typename":"ListItemBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":"DeepSeek’s Rise: "},{"__typename":"TextInline","formats":[],"text":"The little-known artificial intelligence firm has emphasized research, even as it "},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002F6aec8f9a-25a1-5fd4-ad66-677b08e01547","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F28\u002Fbusiness\u002Fdeepseek-owner-china-ai.html"}],"text":"emerged as the brainchild of a hedge fund"},{"__typename":"TextInline","formats":[],"text":"."}]}]},{"__typename":"ListItemBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":"Silicon Valley Workers Quietly Protest: "},{"__typename":"TextInline","formats":[],"text":"As Mark Zuckerberg and other tech titans have embraced President Trump and muffled internal dissent at their companies, their mostly left-leaning employees have objected with "},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002Fab5f9275-c085-5285-a15e-6397ae965a1f","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F29\u002Ftechnology\u002Ftampons-silicon-valley-workers-protest.html"}],"text":"subtle acts of defiance"},{"__typename":"TextInline","formats":[],"text":"."}]}]},{"__typename":"ListItemBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":"Bill Gates Isn’t Like Those Other Tech Billionaires:"},{"__typename":"TextInline","formats":[],"text":" The Microsoft co-founder and philanthropist is taking a break from the future to examine his past — and "},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002F6be1ebe8-d6bf-5352-bf58-c78c349d1c4d","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F30\u002Ftechnology\u002Fbill-gates-tech-billionaires-memoir.html"}],"text":"mulling where the billionaires now fit in"},{"__typename":"TextInline","formats":[],"text":"."}]}]},{"__typename":"ListItemBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":"D.E.I. Retreat: "},{"__typename":"TextInline","formats":[],"text":"As President Trump takes aim at diversity efforts, "},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002Fecb5ec3b-2aa9-5beb-a18c-3f32d400871e","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F23\u002Fbusiness\u002Ftrump-dei-corporate-reaction.html"}],"text":"creating “fear and confusion” among corporate leaders"},{"__typename":"TextInline","formats":[],"text":", many companies have scaled back their programs. 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