CINXE.COM

<html><head><title>CAP Online: The cars of Giorgio Giugiaro</title> <META Name="description" Content="ItalDesign, one of Italy's leading automotive design consultancies, celebrates three decades of producing some of the best known automobiles in the world."> <META name="keywords" Content="automotive, automobile, auto, car, design, industrial, stylist, styling, stile, history, method, methods, working, engineering, cooperation, Volkswagen, VW, Golf, Fiat, Uno, Punto, Panda, Seat, Ibiza, Renault 19, Lancia Delta, Passat, Alfa Romeo, Alfasud, Giulia, Maserati, Quattroporte, Giugiaro, Giorgetto, Giorgio, Bertone, Daewoo, Leganza, carrozzeria, Centro Stile, tecnico, Italy, Italian, italiana, italiano, Italia, Italie, Italien, Karosserie, bodywork, sheetmetal, sheet metal, coachwork, truck, stylists, coachbuilder, influential, trend, trends, fashion, identity, corporate, internationale, consulting, marketing, strategy, management, consultants, media, buyer, branding, advertising, publicite, Europe, European, europeen, europa, publisher, publishers, publish, targeting, target, segmentation, demographics, segment, aim, courriel, mel, internet, net, wired, online, web, World Wide Web, publishing, professional, style, stile, look, editorial, graphic, photography, photographe, CAP Online, specialistes, identite, joint venture, strategie, visual, visually, communications, communication, commerce, commerciale, commercial, consultant, house, business, global, alliance, cooperation, international, specialists, specialist, unique, fashion, webzine, photographer, photographs, photographers, photograph, photographie, expressive, expression, IP, intellectual property, items, Jack Yan, JY&A Media"></head> <body bgcolor=ffffff link="ff196a" vlink="ff0000" alink="aaaaaa" text=000000>   <table border=0 cellspacing=0 cellpadding=0 width=100%> <tr> <td valign=top> <a href="../cover.htm"><img src="../d01.gif" width=50 alt="Home" border=0></a> <a href="../features.shtml"><img src="../head-2.gif" width=100 alt="Features" border=0></a> </td> <td valign=top align=right> <a href="../features.shtml"><img src="../btop.gif" alt="Top of section" border=0></a><a href="0213fe0.htm" target=_top><img src="../bprev.gif" border=0 alt="Previous page"></a> <a href="0213fe2.htm" target=_top>Click here if you do not see the menu bar above</a> </td> </tr> <tr> <td colspan=2> <a href="../101.htm"><img src="../featbar7.gif" border=0 alt="Contents"></a><a href="../features.shtml"><img src="../feat1.gif" border=0 alt="Feature"></a><a href="../news.shtml"><img src="../featbar6.gif" border=0 alt="Newsroom"></a><a href="../104.htm"><img src="../featbar2.gif" border=0 alt="Observations"></a><a href="../editorial.shtml"><img src="../featbar3.gif" border=0 alt="Editorial"></a><a href="../106.htm"><img src="../featbar8.gif" border=0 alt="Write Us"></a><a href="../index.html" target=_top><img src="../featbar9.gif" alt="Home" border=0></a> </td> </tr> </table>   <a href="http://lucire.com" target=_top><img src="../../luciread.gif" width=468 height=60 alt="JY&A ad" border=1><img src="../../click.gif" border=1></a>  <table border=0 cellspacing=0 cellpadding=0 width=95%> <tr> <td valign=top> <h5>30 Years of ItalDesign: the cars of Giorgio Giugiaro</h5> Continuing our celebration of ItalDesign's 30 Years, we look at Giugiaro's cars which made history   <img src="0213fe3.gif" alt="The CV" align=left hspace=10>G I U G I A R O is credited with designing some of the best-selling cars in the world. He is responsible for much of the creative process, enjoying designing the exterior, while other parts are left to employees. He began the "folded paper" era of the 1970s, where cars took on sharp edges, like the Lotus Esprit, Volkswagen Golf, Hyundai Pony and the Lancia Delta. That the Golf, now in its fourth incarnation, is a rounded-off and modernized version of his original is testament to how the proportions were right back in the late 1960s, when he first prepared it. Much the same applies to the Lancia Delta.    One can track the trends of automotive design over the past three decades and continue to find Giugiaro at the forefront. He began the trend toward taller cars, in a quest for more interior room, in 1979. Fiat's Panda and Uno reflect this philosophy. In these cases, ItalDesign collaborated successfully with the resources of Fiat. He also began the <table border=0 cellspacing=0 cellpadding=10 align=right width=200> <tr> <td> <img src="0213fe4.jpg" alt="Lotus Esprit"> The first product of the "folded paper school of design" was first shown as a potential production car in the form of the Lotus Esprit in 1972 </td> </tr> </table> minivan craze in 1978, by designing an MPV, the Megagamma, on Lancia Gamma mechanicals, and thus inspiring the Nissan Prairie - the first of the modern MPVs in 1981 - the Chrysler T-115 (Dodge Caravan and Plymouth Voyager) and the Renault Éspace. And his cars began to go round round just as others were catching up: the Isuzu Piazza, first seen as a show car in 1979.    There is more to automotive design than roundness and squareness. Today, with more advanced body-pressing techniques and innovations in the shapes of car lights and other components, Giugiaro combines elegance with practicality. The Fiat Punto is distinctively Italian with subtle design cues that set it apart from other superminis - with the exception, perhaps, of his own 1993 Seat Ibiza; in the Far East, the Daewoo Leganza, inspired by his earlier Jaguar Kensington concept, lends a presence hitherto absent from the Korean chaebol's Opel-based Nexia, Cielo and Espero models. Some years earlier his Toyota Aristo and Lexus GS 300 did the same for the Japanese giant's luxury division. At the very top end, the EB 112 sedan for the now-defunct Bugatti shows how Giugiaro was able to combine limousine luxury with a powerful chassis and motor, in a form which to some is less awkward than the extravagant EB 110 coupé by his contemporary, Marcello Gandini. <a href="http://www.italdesign.it" target=_top>Visit ItalDesign's web site</a>   Giugiaro's designs <table border=0 cellspacing=0 cellpadding=8 width=100%> <tr> <td colspan=2> Asterisk denotes production model </td> </tr> <tr> <td colspan=2> At Bertone </td> </tr> <tr> <td valign=top> 1960 </td> <td valign=top> Alfa Romeo 2000/2600 Sprint* Ferrari 250 GT Bertone Gordon Keeble GT* </td> </tr> <tr> <td valign=top> 1961 </td> <td valign=top> ASA 1000 Coupé* Aston Martin DB4 GT Jet BMW 3200 CS* Maserati 5000 GT Bertone </td> </tr> <tr> <td valign=top> 1962 </td> <td valign=top> Alfa Romeo 2000 Spring Ferrari 250 GT Bertone Iso Rivolta 330/340 GT* Simca 1000/1200 S Coupé* </td> </tr> </td> </tr> <tr> <td valign=top> 1963 </td> <td valign=top> Alfa Romeo 2600 HS Alfa Romeo Giulia GT* Chevrolet Corvair Testudo Iso Grifo* Mazda Luce 1000/1500 </td> </tr> <tr> <td valign=top> 1964 </td> <td valign=top> Alfa Romeo Giulia Sport Special ASA 1000 Spider Bizzarrini GT Strada* Innocenti 186 GT Iso Grifo Spider </td> </tr> <tr> <td valign=top> 1965 </td> <td valign=top> Fiat 850 Spider* Fiat Abarth 1000 OTR Ford Mustang Automobile Quarterly Mazda Luce 1500/1800* </td> </tr> <tr> <td colspan=2> At Ghia </td> </tr> <tr> <td valign=top> 1966 </td> <td valign=top> Fiat 850 Vanessa Isuzu 117 Coupé* Maserati Ghibli* De Tomaso 2000 Competizione De Tomaso Pampero De Tomaso Mangusta* </td> </tr> <tr> <td valign=top> 1967 </td> <td valign=top> Fiat Dino* Iso Rivolta Fidia Oldsmobile Tornado Thor Rowan Elettrica </td> </tr> <tr> <td valign=top> 1968 </td> <td valign=top> Maserati Ghibli Spider* De Tomaso Mangusta Spider </td> </tr> <tr> <td colspan=2> At ItalDesign </td> </tr> <tr> <td valign=top>   </td> <td> Bizzarrini Manta </td> </tr> <tr> <td valign=top> 1969 </td> <td valign=top> Abarth 1600 Coupé Alfa Romeo 33/2 Iguana Suzuki Carry L40/L40V* Suzuki Microutilitaria </td> </tr> <tr> <td valign=top> 1970 </td> <td valign=top> Volkswagen-Porsche Tapiro </td> </tr> <tr> <td valign=top> 1971 </td> <td valign=top> <img src="0213fe5.jpg" alt="Alfasud" align=right>Alfa Romeo Alfasud* (pictured) Alfa Romeo Alfasud Caimano Maserati Bora* Volkswagen Karmann Cheetah </td> </tr> <tr> <td valign=top> 1972 </td> <td valign=top> Lotus Esprit* Maserati Boomerang Maserati Merak* </td> </tr> <tr> <td valign=top> 1973 </td> <td valign=top> Audi Karmann Asso di Picche Volkswagen Passat* </td> </tr> <tr> <td valign=top> 1974 </td> <td valign=top> Alfa Romeo Alfetta GT/GTV* Hyundai Pony* Hyundai Pony Coupé Maserati Coupé 2+2 Medici I Volkswagen Golf/Rabbit* Volkswagen Scirocco* </td> </tr> <tr> <td valign=top> 1976 </td> <td valign=top> Alfa Romeo Alfasud Sprint* Alfa Romeo New York Taxi BMW Karmann Asso di Quadri Maserati Quattroporte* Medici II </td> </tr> <tr> <td valign=top> 1978 </td> <td valign=top> Audi 80/4000* BMW M1* Lancia Megagamma M8 </td> </tr> <tr> <td valign=top> 1979 </td> <td valign=top> <img src="0213fe6.jpg" alt="Lancia Delta" align=right>Isuzu Asso di Fiori (later 1981 Isuzu Piazza*) Lancia Delta* (pictured) </td> </tr> <tr> <td valign=top> 1980 </td> <td valign=top> Fiat Panda* Fiat Panda Offroader Fiat Panda 4x4 Strip Morris Ital* Medusa </td> </tr> <tr> <td valign=top> 1981 </td> <td valign=top> De Lorean DMC 12* Isuzu Piazza* </td> </tr> <tr> <td valign=top> 1982 </td> <td valign=top> Capsula Lamborghini Marco Polo Lancia Orca Lancia Prisma* </td> </tr> <tr> <td valign=top> 1983 </td> <td valign=top> Fiat Uno* Hyundai Stellar* Renault Gabbiano </td> </tr> <tr> <td valign=top> 1984 </td> <td valign=top> Isuzu/Holden Gemini/Chevrolet Spectrum* Isuzu Gemini Coupé Lancia Thema* Lotus Etna Marlin Maya Saab 9000* Seat Ibiza* Together </td> </tr> <tr> <td valign=top> 1985 </td> <td valign=top> Fiat Croma* Fiat Duna/Premio* Fiat Duna Weekend* Hyundai Pony Excel* Hyundai Presto* Maya II ES Maya II EM Seat Malaga* </td> </tr> <tr> <td valign=top> 1986 </td> <td valign=top> Machimoto Oldsmobile Incas Orbit Renault 21/Medallion* </td> </tr> <tr> <td valign=top> 1987 </td> <td valign=top> AMC/Eagle Premier/Dodge Monaco* Yugo Florida* </td> </tr> <tr> <td valign=top> 1988 </td> <td valign=top> Asgard Aspid Aztec Hyundai Sonata* Renault 19* </td> </tr> <tr> <td valign=top> 1989 </td> <td valign=top> Seat Proto T </td> </tr> <tr> <td valign=top> 1990 </td> <td valign=top> Bugatti ID 90 Jaguar Kensington Seat Proto C Seat Proto TL </td> </tr> <tr> <td valign=top> 1991 </td> <td valign=top> <img src="0213fe7.jpg" alt="Subaru SVX" align=right>Nazca C2 Nazca M12 Seat Toledo* Subaru Alcyone/SVX* (pictured) </td> </tr> <tr> <td valign=top> 1992 </td> <td valign=top> Biga Columbus Fiat Cinquecento ItalDesign </td> </tr> <tr> <td valign=top> 1993 </td> <td valign=top> Bugatti EB 112 Fiat Cinquecento Lucciola Fiat Punto* Fiat Punto Cabriolet* Lexus GS 300/Toyota Aristo* Nazca C2 Spider Seat Cordoba/Volkswagen Polo Classic* Seat Ibiza II* </td> </tr> <tr> <td valign=top> 1994 </td> <td valign=top> Firepoint Lexus Landau </td> </tr> <tr> <td valign=top> 1995 </td> <td valign=top> Daewoo Bucrane Lamborghini Calá </td> </tr> <tr> <td valign=top> 1997 </td> <td valign=top> <img src="0213fe8.jpg" alt="Daewoo Leganza" align=right> Alfa Romeo Scighera Daewoo Leganza (pictured)* </td> </tr> </table>   <table border=0 cellspacing=0 cellpadding=8> <tr> <td valign=top> <a href="0213fe0.htm" target=_top>Previous page: 30 Years of ItalDesign - click here</a> </td> <td valign=top align=right> <a href="0213fe0.htm" target=_top><img src="../bprev.gif" border=0 align=left alt="Previous page"></a><a href="#a"><img src="../btop.gif" border=0 align=left alt="Top"></a> <a href="index.html" target=_top>Home</a> | <a href="contents.html" target=_top>Contents</a> | <a href="features.html" target=_top>Features</a> </td> </tr> </table> </td> <td valign=top> <blockquote>   </blockquote> </td> </tr> </table>   <a href="../../index.html" target=_top><img src="../../_jyacolr.gif" alt="JY&A logo" height=50 border=0 align=left hspace=5></a>Copyright ©1998 by Jack Yan & Associates and JY&A Media. All rights reserved. 'Designature', the JY&A three-stroke logo, 'CAP' and 'CAP Online' are properties of Jack Yan & Associates and may be subject to protection in certain jurisdictions. Quoted or sourced material are copyrighted to their respective owners. <a href="../106.htm">Your feedback is welcome.</a> </body> </html>