Shein and Temu growth rates expected to drop

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/></svg> </span> News </a> </li> <li class=" menu-item relative lg:static border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce per country <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> <div class="mega-menu lg:hidden lg:absolute lg:left-0 lg:top-full lg:w-full lg:bg-gray-750 "> <div class="lg:flex lg:mx-auto lg:w-full lg:max-w-[1280px] lg:px-10 lg:pt-8 lg:pb-12"> <ul class="mega-menu-list gap-5"> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/top-10-online-stores-in-europe/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Top 10 online stores in Europe <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/ecommerce-france/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce in France </a> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/ecommerce-germany/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce in Germany </a> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/ecommerce-spain/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce in Spain </a> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/ecommerce-the-united-kingdom/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce in The United Kingdom </a> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/#country" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Other European countries <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> </ul> </div> </div> </li> <li class=" menu-item relative lg:static border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/selling-products-online/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Selling products online <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> <div class="mega-menu lg:hidden lg:absolute lg:left-0 lg:top-full lg:w-full lg:bg-gray-750 "> <div class="lg:flex lg:mx-auto lg:w-full lg:max-w-[1280px] lg:px-10 lg:pt-8 lg:pb-12"> <ul class="mega-menu-list gap-5"> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/what-is-ecommerce/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> What is ecommerce? <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/start-online-store/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> How to start an online store <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/software/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce software <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/find-products-to-sell/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Find products to sell online <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/online-marketing/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" 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-ml-0.5 text-brand-500 flex-none"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> <div class="text-gray-500 text-sm md:text-base"> <time>October 29, 2024</time> by <a data-href='https://ecommercenews.eu/author/pleuni/'>Pleuni</a>. About <a href="https://ecommercenews.eu/category/laws-and-regulations/" rel="category tag">Laws and regulations</a>, <a href="https://ecommercenews.eu/category/marketplaces/" rel="category tag">Marketplaces</a> with tags <a href="https://ecommercenews.eu/tag/europe/" rel="tag">Europe</a>. </div> </div> <picture class=""> <source sizes="(max-width: 640px) 100vw, 300px" srcSet="https://ecommercenews.eu/static/wp-content/uploads/2023/03/localizing-online-store.jpg?w=300&h=200&bg=white&fm=webp 300w, https://ecommercenews.eu/static/wp-content/uploads/2023/03/localizing-online-store.jpg?w=450&h=300&bg=white&fm=webp 450w, https://ecommercenews.eu/static/wp-content/uploads/2023/03/localizing-online-store.jpg?w=600&h=400&bg=white&fm=webp 600w" type="image/webp" /> <img alt="Shein and Temu growth rates expected to drop" class="w-full sm:w-[300px] h-auto rounded flex-none sm:mt-2 sm:float-right sm:ml-6 mb-6" height="200" loading="eager" sizes="(max-width: 640px) 100vw, 300px" src="https://ecommercenews.eu/static/wp-content/uploads/2023/03/localizing-online-store.jpg?w=300&h=200&bg=white" srcset="https://ecommercenews.eu/static/wp-content/uploads/2023/03/localizing-online-store.jpg?w=300&h=200&bg=white 300w, https://ecommercenews.eu/static/wp-content/uploads/2023/03/localizing-online-store.jpg?w=450&h=300&bg=white 450w, https://ecommercenews.eu/static/wp-content/uploads/2023/03/localizing-online-store.jpg?w=600&h=400&bg=white 600w" width="300" /> </picture> <div class="content mb-6 no-last-child-margin"> <p>Next year, Asian online marketplaces Shein’s and Temu’s growth rates will drop significantly. This is predicted in a report published by Forrester. The expected decline is related to current complaints about the marketplaces.</p> <div class="read-more-tag no-content-styles"></div> <p>Forrester, a research firm based in the United States, often publishes reports about retail in Europe. Last year, the firm wrote that it expects a <a href="https://ecommercenews.eu/forrester-predicts-a-new-online-boom/">boom in online retail spending</a> in Europe in the coming years.</p> <h2>Retail predictions for 2025</h2> <p>Now, it has published a report that examines retail predictions for 2025. In it, the firm describes that the online marketplaces Shein and Temu will experience a “plummet” in growth sales.</p> <p>Earlier this year, Temu achieved a <a href="https://ecommercenews.eu/temu-reaches-bigger-market-share-in-france-than-shein/">larger market share</a> (in value) than its competitor Shein in France. It was able to do that within four months after its launch in the country. According to research, Temu has a penetration rate in France of 11.9 percent. Shein’s rate in the country is 12.8 percent.</p> <h2>Targets of environmental groups and governments</h2> <p>It is evident that Shein and Temu have been fast-growing in Europe since their launch here. Yet, Forrester’s report <a href="https://www.retailgazette.co.uk/blog/2024/10/shein-temu-growth-rates/" target="_blank" rel="noopener">states</a> that “complaints about quality of goods, unethical production processes, unfair advantages in shipping, and increased nationalism” make them targets of environmental groups and governments.</p> <p>Both marketplaces have already had to <a href="https://ecommercenews.eu/eu-requests-swift-clarification-from-temu-and-shein/">provide detailed information</a> on several aspects of their services to European shoppers to the European Commission. Additionally, consumer and interest organizations in Europe have already opposed the platforms several times, <a href="https://ecommercenews.eu/ecommerce-europe-urgent-need-to-ensure-a-level-playing-field/">arguing</a> that they do not comply with European regulations.</p> <blockquote><p>‘Shein has not had a successful IPO yet and Temu is dealing with high customer acquisition costs’</p></blockquote> <p>These issues are thus expected to slow down growth rates of these platforms. Additionally, Shein has been looking into an IPO in the United Kingdom, but it has not successfully done that yet. 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href="https://ecommercenews.eu/author/pleuni/"> Pleuni </a> </h3> <p class="text-gray-800 mb-4"> Pleuni writes all types of news and background articles for Ecommerce News, where she has been working since 2019. </p> <a class=" link font-bold link-arrow-right" href="https://ecommercenews.eu/author/pleuni/" > View all posts by Pleuni <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </a> </div> </div> <section class="below-article"> <h3 class="mb-4">Related posts</h3> <ul class="link-list "> <li > <a href="https://ecommercenews.eu/most-top-online-sellers-in-europe-are-not-european/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 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