Digital Advertising Knowledge Center

<!doctype html> <html lang="en"> <head> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=yes, minimum-scale=1" />  <link rel="preload" href="/fonts/OpenSans-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/OpenSans-Bold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/WorkSans-SemiBold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/WorkSans-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/css/styles.css?id=98796158b05e42c3b2813e93c5ea3645" as="style">  <link rel="stylesheet" href="/css/styles.css?id=98796158b05e42c3b2813e93c5ea3645" />  <link rel="stylesheet" href="/css/knowledge-center.css?id=1a0234a54adf91ffb81592c5195cf293" />  <title> Digital Advertising Knowledge Center | AdRoll </title>  <meta name="description" content="From fundamentals to advanced tactics, expand your knowledge and level up your skill sets with the Adroll Digital Advertising Knowledge Center." /> <link rel="canonical" href="https://www.adroll.com/digital-advertising" />    <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Corporation", "name" : "AdRoll", "url" : "https://www.adroll.com", "logo" : "https://www.adroll.com/assets/img/adroll-logo-black.png", "sameAs" : [ "https://www.facebook.com/adroll", "https://twitter.com/adroll", "https://www.linkedin.com/company/adroll/", "https://www.instagram.com/adroll/" ] } </script>  <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.adroll.com", "logo": "https://www.adroll.com/assets/img/adroll-logo-black.png" } </script>     <meta property="og:title" content="Digital Advertising Knowledge Center | AdRoll" /> <meta property="og:description" content="From fundamentals to advanced tactics, expand your knowledge and level up your skill sets with the Adroll Digital Advertising Knowledge Center." /> <meta property="og:site_name" content="AdRoll" /> <meta property="og:type" content="website" /> <meta property="og:url" content="https://www.adroll.com/digital-advertising" /> <meta property="og:image" content="https://www.adroll.com/assets/blog/social/Open-Graph.png" />  <meta name="twitter:card" content="summary" /> <meta name="twitter:site" content="AdRoll" /> <meta name="twitter:title" content="Digital Advertising Knowledge Center | AdRoll" /> <meta name="twitter:description" content="From fundamentals to advanced tactics, expand your knowledge and level up your skill sets with the Adroll Digital Advertising Knowledge Center." /> <meta property="twitter:image" content="https://www.adroll.com/assets/blog/social/Twitter-Summary.png" />  <link rel="shortcut icon" type="image/x-icon" href="/favicon.png">  <meta name="environment" content="production">  <meta name="robots" content="index, follow" />  <link rel="preconnect" href="https://pages.adroll.com"> <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"> <link rel="preconnect" href="https://munchkin.marketo.net">  <link rel="dns-prefetch" href="/assets/img"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://www.googletagmanager.com">  <script defer src="https://kit.fontawesome.com/f85e46548b.js" crossorigin="anonymous"></script>  <script> (function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ "gtm.start": new Date().getTime(), event: "gtm.js" }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != "dataLayer" ? 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175.4c9.125-9.625 24.38-9.938 33.91-.7187L224 342.8l175.4-168c9.5-9.219 24.78-8.906 33.91 .7187C442.5 184.1 442.2 200.2 432.6 209.3z"></path></svg></span></span></a> <div class="nav-container multi resources"> <div class="nav-items multi"> <h3>Marketing Resources</h3> <ul> <li><a href="/resources"> <h4>Resource Library</h4> <p>Everything you need to create full-funnel, cross-channel stories</p> </a></li> <li><a href="/blog"> <h4>AdRoll Blog</h4> <p>Actionable tips and inspiration across a variety of topics</p> </a></li> <li><a href="/digital-advertising"> <h4>Digital Advertising Knowledge Center</h4> <p>Expand your knowledge and level up your skillsets</p> </a></li> <li><a href="/third-party-cookies"> <h4>Third-Party Cookies Guide</h4> <p>Resources for moving forward with less third-party cookies</p> </a></li> <li><a href="/state-of-digital-marketing-report"> <h4>State of Digital Marketing Report</h4> <p>Marketing and advertising insights for digital marketers</p> </a></li> </ul> </div> <div class="nav-items single"> <h3>Free Tools</h3> <ul> <li><a href="/return-on-ad-spend-calculator/">Return On Ad Spend Calculator</a></li> <li><a href="/campaign-utm-url-builder">AdRoll UTM Link Builder</a></li> <li><a href="/discount-calculator">Discount Profit Margin Calculator</a></li> </ul> </div> <div class="nav-items single"> <h3>Customer Support</h3> <ul> <li><a href="https://help.adroll.com/hc/en-us/articles/360037601172-Getting-Started-Guide">Getting Started</a></li> <li><a href="https://help.adroll.com/hc/en-us">Help Center</a></li> <li><a href="/research-panel">Research Panel</a></li> </ul> </div> <div class="nav-items promo"> <a class="promo" href="/resources/guides-and-reports/mastering-the-marketing-funnel"> <img class="promo__thumbnail" loading="lazy" class="lazy" width="268" height="268" alt="Learn how to use zero- and first-party data in a post 3PC-world" 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