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YouTube Marketing-How to Grow Your YouTube Channel?

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It is a video sharing platform that is probably used by the majority of the internet users in the world."> <meta property="og:title" content="YouTube Marketing-How to Grow Your YouTube Channel?"> <meta property="og:description" content="YouTube is the second largest search engine in the world. 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It is a video sharing platform that is probably used by the majority of the internet users in the world."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4D12AQELG8hS2myojQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1671526004527?e=2147483647&amp;v=beta&amp;t=H6x81ibb6HeJWcjYDj6ZSrmVrZaahdGtUqrMJUuLzoI"> <meta name="appId"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Dipen Mashru (digitaldipen)"> <meta name="twitter:label2" content="Reading time"> <meta name="twitter:data2" content="7 min read"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/pulse/api/ingraphs/gauge" data-counter-metric-endpoint="/pulse/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"Article","headline":"YouTube is the second largest search engine in the world. It is a video sharing platform that is probably used by the majority of the internet users in the world.","url":"https://www.linkedin.com/pulse/youtube-marketing-how-grow-your-channel-dipen-mashru-digitaldipen-","publisher":null,"name":"YouTube Marketing-How to Grow Your YouTube Channel?","commentCount":5,"interactionStatistic":[{"interactionType":"http://schema.org/LikeAction","userInteractionCount":19,"@type":"InteractionCounter"},{"interactionType":"http://schema.org/CommentAction","userInteractionCount":5,"@type":"InteractionCounter"}],"datePublished":"2022-12-20T08:51:57.000+00:00","mainEntityOfPage":"https://www.linkedin.com/pulse/youtube-marketing-how-grow-your-channel-dipen-mashru-digitaldipen-","isAccessibleForFree":true,"image":{"url":"https://media.licdn.com/dms/image/v2/D4D12AQELG8hS2myojQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1671526004527?e=2147483647&v=beta&t=H6x81ibb6HeJWcjYDj6ZSrmVrZaahdGtUqrMJUuLzoI","@type":"ImageObject"},"dateModified":"2022-12-20T08:51:59.000+00:00","author":{"@type":"Person","url":"https://in.linkedin.com/in/digitaldipen","name":"Dipen Mashru 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</div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a> <!----> <input name="trk" value="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"><!--true--></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="pulse-article_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div> <!----> </div> </div> <!----> <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fyoutube-marketing-how-grow-your-channel-dipen-mashru-digitaldipen-%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div> <!----> </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fyoutube-marketing-how-grow-your-channel-dipen-mashru-digitaldipen-%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=pulse-article_contextual-sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div> <!----> </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="pulse-article_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon 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src="https://media.licdn.com/dms/image/v2/D4D12AQELG8hS2myojQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1671526004527?e=2147483647&amp;v=beta&amp;t=H6x81ibb6HeJWcjYDj6ZSrmVrZaahdGtUqrMJUuLzoI" fetchpriority="high" data-embed-id="cover-image" alt="YouTube Marketing-How to Grow Your YouTube Channel?"> </div> </div> <!----> </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">YouTube Marketing-How to Grow Your YouTube Channel?</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" tabindex="0"> <icon 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base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://in.linkedin.com/in/digitaldipen" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Dipen Mashru (digitaldipen) </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQEKKXsM1vjWKw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1681279186769?e=2147483647&amp;v=beta&amp;t=1tOZ-wTir9BDSWtgaYLoRyBAhM6vFiZ3UwUd2VdOrB8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Dipen Mashru (digitaldipen)"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full "> <!----> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Dipen Mashru (digitaldipen) </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Digital Marketing Trainer (Classroom|Online) , Trained 50k+ Students since 2009 | Visiting Faculty for Colleges/MBA Institutions| Co-Founder of DMTI SOFTPRO </h4> <!----> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Dec 20, 2022 </div> <!----> </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fyoutube-marketing-how-grow-your-channel-dipen-mashru-digitaldipen-%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&amp;trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks"> <!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>YouTube is the second largest search engine in the world. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It is a video sharing platform that is probably used by the majority of the internet users in the world. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The best way for a business to communicate with it's potential customers is through video content, and what better platform than YouTube to promote yourself, your business and your products and services. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>YouTube like any other social media platform, works very hard to show you suggestions of videos that you may like to what, and the videos that may get a lot of views and watch time due to the interesting content of the videos. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>So how do we convince YouTube that your video has got the most relevant and the most interesting content so that the YouTube algorithms starts promoting your video? </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In this article I will explain to you some simple steps that you can take to optimize your YouTube videos. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700] underline">RELEVANCY</span><!----> </h2> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We all know that relevancy is the key factor in determining if your video is suggested to your target audiences. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Just like the SEO of your website we have to ensure that your YouTube Video is also optimized for particular keywords. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In the below example for the search query "how to download YouTube videos" you can see that YouTube has given me suggested videos to watch which are relevant to my search query. </span><!----> </p> </div> <!----><!----> <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img alt="No alt text provided for this image" class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQE_zTIbz2Cfgw/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1670914044702?e=2147483647&amp;v=beta&amp;t=zXXuYtvoYwGIAT5_FHVZXGaMdX_XwtcJThwemz3Z5cw"> <!----> </figure> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700] italic">Title of Your Video</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The key factor to notice here is the Titles of the suggested videos. They are exactly matching the search term. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>So the first thing to do is to find out what keywords your target audience is using in the search box and according to that you can make sure that the </span><span class="font-[700]">Title of your video matches those keywords.</span><span class> This is exactly the way that you would add the Title Tag to your webpages.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The length of your YouTube Title is of 100 characters so use that to add as many keyword variations as possible. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For instance in the first video suggestion the creator of the video has added 2 variations:</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">"How to download YouTube Video in Laptop" and </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">"How to download YouTube Video in PC" </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If possible I would also add the date when the video was posted , this gives a sense to the user that he/she will find the latest updates/information on the subject.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700] italic">Description of the Video</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The description of the video allows you to add 5,000 characters. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You can add a lot of information in this description of the video but one of the best practices is to add other relevant keywords to the description of the video. Look at the description of the same video in the previous image.</span><!----> </p> </div> <!----><!----> <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img alt="No alt text provided for this image" class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGaBDgUvKcO7Q/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1670939973490?e=2147483647&amp;v=beta&amp;t=Z7x1NkeiyMrhyaggP6eOIlSBNu2RedaE388v3tSc1Mc"> <!----> </figure> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You can see that the video creator has added all the related keywords to optimize the video.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700] italic">Category of the Video</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>When you upload your video, in the Settings you can add the Category of the video. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This is very helpful because that allows YouTube to understand what the video is about and when users are searching for similar videos or have the habit of regularly watching the videos similar to your category, then there is a good chance that your video can be shown as suggested videos.</span><!----> </p> </div> <!----> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/how-grow-your-youtube-channel-tips-tricks-from-evan-carmichael-26cvc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFjCp1KRlPbMA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1703354315096?e=2147483647&amp;v=beta&amp;t=WZGdm0TfFYegGXrs07Ob6qlCuZQfSzJXbt2mjtbKlBg"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">How to Grow Your YouTube Channel: Tips and Tricks from…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Evan Carmichael </span> <span class="before:middot pt-0.5 inline-article-published-date"> 10 months ago </span> </div> </a> <!----><!----> </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/youtube-marketing-future-techsharks-internetservices"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHyITWKNd-BrQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1665469770622?e=2147483647&amp;v=beta&amp;t=rxyV2liWtaLSrvAE_TZSR6-qCiotO9zsbNkxRXJuqio"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">YouTube Marketing as Future</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Techsharks Internet Services Pvt Ltd </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 years ago </span> </div> </a> <!----><!----> </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/detailed-guide-youtube-marketing-tetiana-kushnir-ere9f"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQFU1fsGy9hX3Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1727987704837?e=2147483647&amp;v=beta&amp;t=PYtHziIjcIQMMrkUQ5JknjeqEi67y06WfqC1rKtQFok"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">The Detailed Guide to YouTube Marketing</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Tetiana Kushnir </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 month ago </span> </div> </a> <!----><!----> </div> </div> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700] italic">Tagging</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You can tag your video with keywords related to your video. This is another way to inform your users what your video is about but this is another way of informing YouTube what your video is about and that can be used by YouTube to suggest your videos to it's users and show your video in similar videos. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Rename The Video File that You Upload</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A very simple but normally ignored part of YouTube SEO is to rename the video file that you are uploading to YouTube to your related and researched keywords that you want to associate with your video. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Normally the video files that are created usually has the file name as a series of random numbers and letters followed by the file extension. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For example your video file can read as "223444FDS.mp4". This does not give much information to YouTube what the file or the video is about. For instantly informing YouTube about the content of the video that you are uploading you can rename your randomly generated file name to something like "youtubeseotips.mp4" .</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700] underline">POPULARITY</span><!----> </h2> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700] italic">Views and Watch Time</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>YouTube like any other social media platform wants users to stay on the platform as long and possible and also engage with the content on the platform. This is the metrics that defines the popularity of the platform. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For YouTube the most important metrics are collecting views and watch time of the videos uploaded on their platform. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>YouTube will automatically promote organically videos that have already collected lots of views and watch time, hoping that the audiences on YouTube when suggested to watch the videos will find the videos interesting and watch and engage with the videos. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Views are simply the number of times the video is watched and </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Watch time is the total number of hours the video is watched for by the viewers. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">So How do You increase the views and watch time of your videos? </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>As soon as you upload Your video make sure that you </span><span class="font-[700]">share the link</span><span class> of your video to other social media platforms and your email lists. This will help you to promote your video and help you to gather hopefully a lot of views and watch time as fast as possible. </span><!----></li> <li><span class>Try to make longer videos. It has been statically proven that longer videos get more watch time than shorter videos. An ideal length of your video should be in the </span><span class="font-[700]">6-8 minutes range , </span><span class>but that obviously depends on the kind of the video and the topic of the video that you are uploading.</span><!----></li> <li><span class>If You are uploading longer videos then add </span><span class="font-[700]">chapters</span><span class> to the video. Video Chapters break up a video into sections, each with an individual preview. Video chapters add info and context to each portion of the video and let you easily re-watch different parts of the video. Creators can add their own video chapters for each uploaded video or rely on automatic video chapters.</span><!----></li> <li><span class>If You are committed to increase the views and watch time of your videos and channel as a whole then make sure that </span><span class="font-[700]">post videos regularly to your channel.</span><span class> And also make sure that you </span><span class="font-[700]">stick to a fixed schedule</span><span class>. So if you are posting one video every week make sure you </span><span class="font-[700]">select a particular day and time</span><span class> , for instance every Thursday at 6 pm, and make sure you mention this day and time to your viewers at the end of your every video. This way your viewers will expect to see a new video from you on that day and time and they hopefully </span><span class="font-[700]">watch your video as soon as it is launched.</span><!----></li> <li><span class>Ask your viewers to </span><span class="font-[700]">like and comment on your videos</span><span class>. This is engagement on your video and this engagement will also help you to convince YouTube to show your video to it's audiences. </span><!----></li> <li><span class>Ask Your viewers to Subscribe to Your channel. And also to click the bell icon to get notifications of your new video launches. Your subscribers will be immediately be informed of your new video launch and your video will be featured on top of their Home pages. </span><!----></li> <li><span class="font-[700]">Use End Screens </span><span class>at the end of your video to give viewers a chance to view other videos in your channel. If you do not create these End Screens then YouTube randomly selects videos of other channels as suggestions to watch next and these videos could be of your rival channels. </span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img alt="No alt text provided for this image" class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGGh4DUwdaySg/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1671524135507?e=2147483647&amp;v=beta&amp;t=IpITY7IGz2QSfjEd98fvYLfuUWgYZhMnnLxF5i2KNN4"> <figcaption class="mt-[0.8rem] text-center text-sm font-normal text-color-text-low-emphasis" data-test-id="publishing-image-block-caption"> <span class>Example of End Screen at the end of a Video</span><!----> </figcaption> </figure> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>In the above image at the top right corner you see an "i" icon which are</span><span class="font-[700]"> Cards</span><span class> you can add to your video and in that Card you can give links for other videos that the user can watch. </span><span class="font-[700] italic">Both Cards and End Screens should be used the increase the viewership of your other videos and you channel.</span><!----></li> <li><span class>In the above image you will also notice that I have added subtitles to the video. A lot of viewers are watching your videos on the silent mode due to certain circumstances. So please take out the time and effort to </span><span class="font-[700]">insert subtitles to all your videos.</span><span class> It has been statistically proven that by adding subtitles to your video will increase the viewership by 25%. </span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class="font-[700]">End Screens, Cards and Subtitles can be easily added to the Video through YouTube Studio</span><!----></blockquote> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><!----><br></blockquote> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><!----><br></blockquote> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700] underline">Content</span><!----> </h2> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The content of the video plays a very important part in increasing the viewership and the watch time of your video and you channel. </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Besides the above mentioned tips, content is the most important part. Without interesting content it is impossible to promote your videos and channel.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">So how do we create interesting videos?</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>Be very clear in you mind who is your target audience. </span><span class="font-[700] italic">Who are your creating this video for? </span><!----></li> <li><span class>Try to solve an issue or a problem that the audience is facing. </span><span class="font-[700] italic">What are the problems or issues the audience is facing ?</span><!----></li> <li><span class>If You are presenting the content then make sure that in the beginning of the video you introduce yourself and what are your credentials. </span><span class="font-[700] italic">Why should the viewers listen to you? </span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class="font-[700] italic">A majority of the Viewers will leave the video within 20 seconds if they find the video uninteresting or irrelevant</span><!----></blockquote> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Well I hope I have covered all the aspects and tips of growing your YouTube Channel. 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comment-with-action my-1.5"> <div> <a href="https://in.linkedin.com/in/vineetgaur101?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQEe5dKzXEjFWg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1662367315498?e=2147483647&amp;v=beta&amp;t=dcbU7t8q-K-S-B722aNHX-7v9mEX8LddyEClqGr1C4A" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Vineet Gaur"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://in.linkedin.com/in/vineetgaur101?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Vineet Gaur </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Entrepreneur &amp; Youtube Creator | Digital Nomad | Ex-Uber | P&amp;G | Viber| Heritage| EPDSMMS at Indian Institute of Management, Calcutta</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger 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text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Digital Marketing Executive at Sahyogmantra Tourism. Experienced in Digital Marketing || Specializing in SEO, SEM &amp; Content Strategy || Expert in Social Media &amp; Performance Marketing</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon 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class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Very useful</p> <!----> </div> <!----> <!----> </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fyoutube-marketing-how-grow-your-channel-dipen-mashru-digitaldipen-%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&amp;trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon 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text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 2&nbsp;Reactions </span> </div> </div> </section> <!----> <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://ae.linkedin.com/in/isha-ranade-2300a8200?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQF5Q604UpD8DQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1728389056146?e=2147483647&amp;v=beta&amp;t=neKTyKC_l6ax25sWN4fvYjxrB3YkiM3sgqXpQZE-pMw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Isha Ranade"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://ae.linkedin.com/in/isha-ranade-2300a8200?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Isha Ranade </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Social Media Marketing Specialist | Creative Content Creator | Digital Marketing</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" 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hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/professional-community-policies?trk=d_flagship2_pulse_read_footer-community-guide" data-tracking-control-name="d_flagship2_pulse_read_footer-community-guide" data-tracking-will-navigate> Community Guidelines </a> </li> <!----> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2"> <!----> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" 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