Mark Smith's Analyst Perspectives

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class="minimal-mobile-menu-link"><span>Natural Language Processing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/customerexperience" class="minimal-mobile-menu-link"><span>Customer Experience</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link"><span>Agent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link"><span>Contact Center</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/customerexperiencemanagement" class="minimal-mobile-menu-link"><span>Customer Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/fieldservice" class="minimal-mobile-menu-link"><span>Field Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/intelligentselfservice" class="minimal-mobile-menu-link"><span>Intelligent Self-Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/voiceofthecustomer" class="minimal-mobile-menu-link"><span>Voice of the Customer</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitalbusiness" class="minimal-mobile-menu-link"><span>Digital Business</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-applications" class="minimal-mobile-menu-link"><span>Digital Applications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digitalcommunications" class="minimal-mobile-menu-link"><span>Digital Communications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-intelligence" class="minimal-mobile-menu-link"><span>Digital Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link"><span>Digital Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link"><span>Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link"><span>Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link"><span>Sustainability & ESG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link"><span>Work Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link"><span>Digital Technology</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/businesscontinuity" class="minimal-mobile-menu-link"><span>Business Continuity</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/cloudcomputing" class="minimal-mobile-menu-link"><span>Cloud Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/devops" class="minimal-mobile-menu-link"><span>DevOps and Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/digitalsecurity" class="minimal-mobile-menu-link"><span>Digital Security</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/intelligentautomation" class="minimal-mobile-menu-link"><span>Intelligent Automation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/internetofthings" class="minimal-mobile-menu-link"><span>IoT and Edge Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/itops" class="minimal-mobile-menu-link"><span>ITOps</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/it-service-management" class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/learningmanagement" class="minimal-mobile-menu-link"><span>Learning Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/payrollmanagement" class="minimal-mobile-menu-link"><span>Payroll Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/talentmanagement" class="minimal-mobile-menu-link"><span>Talent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/totalcompensationmanagement" class="minimal-mobile-menu-link"><span>Total Compensation Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/workforcemanagement" class="minimal-mobile-menu-link"><span>Workforce Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/marketing" class="minimal-mobile-menu-link"><span>Marketing</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/customerdataplatforms" class="minimal-mobile-menu-link"><span>Customer Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalexperienceplatforms" class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link"><span>Product Experience Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link"><span>Office of Finance</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link"><span>Business Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link"><span>Digital Finance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP & Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate & Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link"><span>Revenue Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link"><span>Revenue Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link"><span>Sales Engagement</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link"><span>Subscription Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link"><span>Operations & Supply Chain</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link"><span>Continuous Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link"><span>Continuous Supply Chain & ERP</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/productinformationmanagement" class="minimal-mobile-menu-link"><span>Product Information Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/propertytechnology" class="minimal-mobile-menu-link"><span>Property Technology</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/supplierrelationshipmanagement" class="minimal-mobile-menu-link"><span>Supplier Relationship Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/sustainabilitymanagement" class="minimal-mobile-menu-link"><span>Sustainability Management</span></a></span> </li> </ul> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-mobile-menu-link"><span>Industries</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-mobile-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-mobile-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-mobile-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-mobile-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-mobile-menu-link"><span>Food & Beverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-mobile-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-mobile-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-mobile-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-mobile-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-mobile-menu-link"><span>Media & Entertainment</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-mobile-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-mobile-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link"><span>Research</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-mobile-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Analyst Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-mobile-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-mobile-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-mobile-menu-link"><span>Matthew Brown</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://robertkugel.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Robert Kugel</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://stephenhurrell.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Stephen Hurrell</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.</p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/analyst_relations" rel="noopener">Analyst Relations</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/demand_generation" rel="noopener">Demand Generation</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/product-marketing" rel="noopener">Product Marketing</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/vendor-coverage" target="_self" role="menuitem">Market Coverage</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/briefing" target="_self" role="menuitem">Request a Briefing</a></strong><br><br><br></p></div> <span id="hs_cos_wrapper_dnd_area-module-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <script src="https://marksmith.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882478811/Ventana_Research_2023/js/mmenu.min.js"></script> </div> </div> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_Structured_data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div class="body-container-wrapper"> <div class="blog-header background-image post_page_2" data-bg-color="secondary" style=" background-size:cover; background-position:50%; background-repeat:no-repeat; background-image:url(https://marksmith.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_Digital_Business_Expertise_Image_AdobeStock_288623293_1200px.jpg); ">  <div class="row-fluid"> <div class="blog-header__inner dnd-row"> <div class="blog--post__image dnd-section"> <img class="analyst-header-photo" src="https://marksmith.isg-research.net/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png" style="padding: 10px; "> <br> <h1 class="analyst-header-title">Mark Smith's Analyst Perspectives</h1>  </div> </div> </div> </div> <div class="content-wrapper-listing blog-single"> <div class="blog-content-wrapper"> <div>  <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2015/11/09/the-state-of-product-information-management-software-for-business-and-it">The State of Product Information Management Software for Business and IT</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/isg-software-research"> ISG Software Research </a> on <span class="post-date">08 November 2015 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearch_pim_vi_2015.png?width=200&name=ventanaresearch_pim_vi_2015.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearch_pim_vi_2015.png?width=100&name=ventanaresearch_pim_vi_2015.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearch_pim_vi_2015.png?width=200&name=ventanaresearch_pim_vi_2015.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearch_pim_vi_2015.png?width=300&name=ventanaresearch_pim_vi_2015.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearch_pim_vi_2015.png?width=400&name=ventanaresearch_pim_vi_2015.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearch_pim_vi_2015.png?width=500&name=ventanaresearch_pim_vi_2015.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearch_pim_vi_2015.png?width=600&name=ventanaresearch_pim_vi_2015.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>The importance of product information management (PIM) has become clear in recent years and especially as it relates to master data management. <a href="//marksmith.ventanaresearch.com/2015/11/09/product-information-management-trumps-master-data-management/" target="_blank">As I recently wrote</a> handling this business process effectively and using capable software should be priorities for any organization in marketing and selling its products and services but also interconnecting the distributed supply chain. Our research on product information management can help organizations save time and resources in efforts to ensure...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2015/11/09/the-state-of-product-information-management-software-for-business-and-it"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/master-data-management">Master Data Management</a>, <a href="https://marksmith.isg-research.net/topic/enterworks">Enterworks</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/stibo-systems">Stibo Systems</a>, <a href="https://marksmith.isg-research.net/topic/webon">Webon</a>, <a href="https://marksmith.isg-research.net/topic/cio">CIO</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/informatica">Informatica</a>, <a href="https://marksmith.isg-research.net/topic/oracle">Oracle</a>, <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM)</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/information-optimization">Information Optimization</a>, <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management</a>, <a href="https://marksmith.isg-research.net/topic/riversand">Riversand</a>, <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM)</a>, <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM)</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2015/02/08/big-data-research-agenda-and-trends-are-bolder-in-2015">Big Data Research Agenda and Trends are Bolder in 2015</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">07 February 2015 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearchlogo300px2.png?width=200&name=ventanaresearchlogo300px2.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearchlogo300px2.png?width=100&name=ventanaresearchlogo300px2.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearchlogo300px2.png?width=200&name=ventanaresearchlogo300px2.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearchlogo300px2.png?width=300&name=ventanaresearchlogo300px2.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearchlogo300px2.png?width=400&name=ventanaresearchlogo300px2.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearchlogo300px2.png?width=500&name=ventanaresearchlogo300px2.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/ventanaresearchlogo300px2.png?width=600&name=ventanaresearchlogo300px2.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Big data has become a big deal as the technology industry has invested tens of billions of dollars to create the next generation of databases and data processing. After the accompanying flood of new categories and marketing terminology from vendors, most in the IT community are now beginning to understand the potential of big data. Ventana Research thoroughly covered the evolving state of the big data and information optimization sector in 2014 and will continue this research in 2015 and...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2015/02/08/big-data-research-agenda-and-trends-are-bolder-in-2015"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/mapr">MapR</a>, <a href="https://marksmith.isg-research.net/topic/predictive-analytics">Predictive Analytics</a>, <a href="https://marksmith.isg-research.net/topic/sap">SAP</a>, <a href="https://marksmith.isg-research.net/topic/human-capital">Human Capital</a>, <a href="https://marksmith.isg-research.net/topic/mulesoft">Mulesoft</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/paxata">Paxata</a>, <a href="https://marksmith.isg-research.net/topic/snaplogic">SnapLogic</a>, <a href="https://marksmith.isg-research.net/topic/splunk">Splunk</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/cloudera">Cloudera</a>, <a href="https://marksmith.isg-research.net/topic/hortonworks">Hortonworks</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/informatica">Informatica</a>, <a href="https://marksmith.isg-research.net/topic/information-management">Information Management</a>, <a href="https://marksmith.isg-research.net/topic/operational-intelligence">Operational Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/oracle">Oracle</a>, <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM)</a>, <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM)</a>, <a href="https://marksmith.isg-research.net/topic/datawatch">Datawatch</a>, <a href="https://marksmith.isg-research.net/topic/dell-boomi">Dell Boomi</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/information-optimization">Information Optimization</a>, <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM)</a>, <a href="https://marksmith.isg-research.net/topic/savi">Savi</a>, <a href="https://marksmith.isg-research.net/topic/sumo-logic">Sumo Logic</a>, <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM)</a>, <a href="https://marksmith.isg-research.net/topic/tamr">Tamr</a>, <a href="https://marksmith.isg-research.net/topic/trifacta">Trifacta</a>, <a href="https://marksmith.isg-research.net/topic/stratahadoop">Strata+Hadoop</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2014/03/25/cloudera-makes-hadoop-a-big-player-in-big-data">Cloudera Makes Hadoop a Big Player in Big Data</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">24 March 2014 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=200&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=100&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=200&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=300&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=400&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=500&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=600&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>I had the pleasure of attending Cloudera’s recent analyst summit. Presenters reviewed the work the company has done since its founding six years ago and outlined its plans to use Hadoop to further empower big data technology to support what <a href="//marksmith.ventanaresearch.com/2014/01/27/big-data-offers-business-opportunity-for-information-optimization-in-2014/" target="_blank">I call information optimization</a>. Cloudera’s executive team has the co-founders of Hadoop who worked at Facebook, Oracle and Yahoo when they developed and used Hadoop. Last year they brought in CEO Tom Reilly, who led successful organizations at ArcSight, HP...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2014/03/25/cloudera-makes-hadoop-a-big-player-in-big-data"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/teradata">Teradata</a>, <a href="https://marksmith.isg-research.net/topic/zoomdata">Zoomdata</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/cloudera">Cloudera</a>, <a href="https://marksmith.isg-research.net/topic/hortonworks">Hortonworks</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/location-intelligence">Location Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/operational-intelligence">Operational Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/oracle">Oracle</a>, <a href="https://marksmith.isg-research.net/topic/hive">Hive</a>, <a href="https://marksmith.isg-research.net/topic/impala">Impala</a>, <a href="https://marksmith.isg-research.net/topic/information-applications-ia">Information Applications (IA)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/it-performance-management-itpm">IT Performance Management (ITPM)</a>, <a href="https://marksmith.isg-research.net/topic/stratahadoop">Strata+Hadoop</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2014/03/20/oracle-has-sunny-forecast-for-cloud-computing">Oracle Has Sunny Forecast for Cloud Computing</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">20 March 2014 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_importance_of_cloud_computing-1.png?width=200&name=vr_bti_importance_of_cloud_computing-1.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_importance_of_cloud_computing-1.png?width=100&name=vr_bti_importance_of_cloud_computing-1.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_importance_of_cloud_computing-1.png?width=200&name=vr_bti_importance_of_cloud_computing-1.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_importance_of_cloud_computing-1.png?width=300&name=vr_bti_importance_of_cloud_computing-1.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_importance_of_cloud_computing-1.png?width=400&name=vr_bti_importance_of_cloud_computing-1.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_importance_of_cloud_computing-1.png?width=500&name=vr_bti_importance_of_cloud_computing-1.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_importance_of_cloud_computing-1.png?width=600&name=vr_bti_importance_of_cloud_computing-1.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>At Oracle’s recent cloud computing analyst summit in sunny Palm Springs, the company’s executive team insisted that it sees clear skies for its efforts in cloud computing. The summit was led by senior executive Thomas Kurian, who runs the entire product organization and reports directly to CEO Larry Ellison. He affirmed that Oracle intends to offer the full range of cloud computing – public, private and hybrid models – to its customers and partners. As one of the world’s largest software...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2014/03/20/oracle-has-sunny-forecast-for-cloud-computing"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/database">Database</a>, <a href="https://marksmith.isg-research.net/topic/microsoft">Microsoft</a>, <a href="https://marksmith.isg-research.net/topic/saas">SaaS</a>, <a href="https://marksmith.isg-research.net/topic/social-media">Social Media</a>, <a href="https://marksmith.isg-research.net/topic/software-as-a-service">Software as a Service</a>, <a href="https://marksmith.isg-research.net/topic/middleware">Middleware</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/oracle-cloud">Oracle Cloud</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-collaboration">Business Collaboration</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/oracle">Oracle</a>, <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM)</a>, <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM)</a>, <a href="https://marksmith.isg-research.net/topic/database-as-a-service">Database as a Service</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/information-applications-ia">Information Applications (IA)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM)</a>, <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM)</a>, <a href="https://marksmith.isg-research.net/topic/verizon">Verizon</a>, <a href="https://marksmith.isg-research.net/topic/workforce-performance-management-wpm">Workforce Performance Management (WPM)</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2013/08/31/ventana-research-technology-innovation-awards-are-more-than-cool">Ventana Research Technology Innovation Awards Are More Than Cool</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">31 August 2013 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/2013_tech_innovation_award-1.png?width=200&name=2013_tech_innovation_award-1.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/2013_tech_innovation_award-1.png?width=100&name=2013_tech_innovation_award-1.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/2013_tech_innovation_award-1.png?width=200&name=2013_tech_innovation_award-1.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/2013_tech_innovation_award-1.png?width=300&name=2013_tech_innovation_award-1.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/2013_tech_innovation_award-1.png?width=400&name=2013_tech_innovation_award-1.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/2013_tech_innovation_award-1.png?width=500&name=2013_tech_innovation_award-1.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/2013_tech_innovation_award-1.png?width=600&name=2013_tech_innovation_award-1.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>In the realm of technology that matters for business and IT, our firm as part of our responsibility continually assesses the latest technology and how it can impact organizations’ efficiency and effectiveness. <a href="//www.ventanaresearch.com/bti" target="_blank">Our benchmark research in technology innovation</a> found that 87% of participants indicated the importance of increasing the organization’s value through technology innovation. Every year we take our knowledge from research and technology briefings to focus on our <a href="//www.ventanaresearch.com/Innovationawards/" target="_blank">Technology Innovation Awards</a></p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2013/08/31/ventana-research-technology-innovation-awards-are-more-than-cool"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/datameer">Datameer</a>, <a href="https://marksmith.isg-research.net/topic/mobile">Mobile</a>, <a href="https://marksmith.isg-research.net/topic/sales">Sales</a>, <a href="https://marksmith.isg-research.net/topic/social-media">Social Media</a>, <a href="https://marksmith.isg-research.net/topic/sustainability">Sustainability</a>, <a href="https://marksmith.isg-research.net/topic/customer">Customer</a>, <a href="https://marksmith.isg-research.net/topic/esri">ESRI</a>, <a href="https://marksmith.isg-research.net/topic/globoforce">Globoforce</a>, <a href="https://marksmith.isg-research.net/topic/grc">GRC</a>, <a href="https://marksmith.isg-research.net/topic/hcm">HCM</a>, <a href="https://marksmith.isg-research.net/topic/kronos">Kronos</a>, <a href="https://marksmith.isg-research.net/topic/kyriba">Kyriba</a>, <a href="https://marksmith.isg-research.net/topic/location-analytics">Location Analytics</a>, <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/netbase">NetBase</a>, <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/overall-operational-leadership">Overall Operational Leadership</a>, <a href="https://marksmith.isg-research.net/topic/peoplefluent">Peoplefluent</a>, <a href="https://marksmith.isg-research.net/topic/planview">Planview</a>, <a href="https://marksmith.isg-research.net/topic/sqlstream">SQLstream</a>, <a href="https://marksmith.isg-research.net/topic/vmware">VMWare</a>, <a href="https://marksmith.isg-research.net/topic/vpi">VPI</a>, <a href="https://marksmith.isg-research.net/topic/it-analytics-performance">IT Analytics & Performance</a>, <a href="https://marksmith.isg-research.net/topic/analytics">Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-collaboration">Business Collaboration</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/business-mobility">Business Mobility</a>, <a href="https://marksmith.isg-research.net/topic/cio">CIO</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/collaboration">Collaboration</a>, <a href="https://marksmith.isg-research.net/topic/governance-risk-compliance-grc">Governance, Risk & Compliance (GRC)</a>, <a href="https://marksmith.isg-research.net/topic/hortonworks">Hortonworks</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/informatica">Informatica</a>, <a href="https://marksmith.isg-research.net/topic/information-builders">Information Builders</a>, <a href="https://marksmith.isg-research.net/topic/information-management">Information Management</a>, <a href="https://marksmith.isg-research.net/topic/information-technology">Information Technology</a>, <a href="https://marksmith.isg-research.net/topic/kxen">KXEN</a>, <a href="https://marksmith.isg-research.net/topic/location-intelligence">Location Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/operational-intelligence">Operational Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/oracle">Oracle</a>, <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM)</a>, <a href="https://marksmith.isg-research.net/topic/contact-center">Contact Center</a>, <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM)</a>, <a href="https://marksmith.isg-research.net/topic/datawatch">Datawatch</a>, <a href="https://marksmith.isg-research.net/topic/financial-management">Financial Management</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/information-applications-ia">Information Applications (IA)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/information-optimization">Information Optimization</a>, <a href="https://marksmith.isg-research.net/topic/it-performance-management-itpm">IT Performance Management (ITPM)</a>, <a href="https://marksmith.isg-research.net/topic/johnson-controls-panoptix">Johnson Controls Panoptix</a>, <a href="https://marksmith.isg-research.net/topic/roambi">Roambi</a>, <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM)</a>, <a href="https://marksmith.isg-research.net/topic/service-supply-chain">Service & Supply Chain</a>, <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM)</a>, <a href="https://marksmith.isg-research.net/topic/upstream-works">Upstream Works</a>, <a href="https://marksmith.isg-research.net/topic/vertex">Vertex</a>, <a href="https://marksmith.isg-research.net/topic/workforce-performance-management-wpm">Workforce Performance Management (WPM)</a>, <a href="https://marksmith.isg-research.net/topic/xactly">Xactly</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2013/02/01/ibm-provokes-social-collaboration-and-smarter-workforce-revolution">IBM Provokes Social Collaboration and Smarter Workforce Revolution</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">31 January 2013 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_technology_innovation_priorities-16.png?width=200&name=vr_bti_br_technology_innovation_priorities-16.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_technology_innovation_priorities-16.png?width=100&name=vr_bti_br_technology_innovation_priorities-16.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_technology_innovation_priorities-16.png?width=200&name=vr_bti_br_technology_innovation_priorities-16.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_technology_innovation_priorities-16.png?width=300&name=vr_bti_br_technology_innovation_priorities-16.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_technology_innovation_priorities-16.png?width=400&name=vr_bti_br_technology_innovation_priorities-16.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_technology_innovation_priorities-16.png?width=500&name=vr_bti_br_technology_innovation_priorities-16.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_technology_innovation_priorities-16.png?width=600&name=vr_bti_br_technology_innovation_priorities-16.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>IBM held its 20th annual <a href="http://www-01.ibm.com/software/collaboration/events/connect/" target="_blank"><span style="text-decoration: underline;">IBM Connect conference</span></a> (previously known as Lotusphere) as part of its <a href="http://www.ibm.com/social-business" target="_blank"><span style="text-decoration: underline;">IBM Social Business</span></a> efforts at the end of January. The conference focuses on business and social collaboration technology, which <a href="//www.ventanaresearch.com/bti" target="_blank"><span style="text-decoration: underline;">our business technology innovation research</span></a> found to be the second-ranked priority for business innovation. At the conference IBM made <a href="http://www-03.ibm.com/press/us/en/pressrelease/40216.wss" target="_blank"><span style="text-decoration: underline;">a series of significant announcements</span></a>, including a new version of its social collaboration suite, IBM Connections, and the ability to use...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2013/02/01/ibm-provokes-social-collaboration-and-smarter-workforce-revolution"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/social-media">Social Media</a>, <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/kenexa">Kenexa</a>, <a href="https://marksmith.isg-research.net/topic/learning">Learning</a>, <a href="https://marksmith.isg-research.net/topic/performance">Performance</a>, <a href="https://marksmith.isg-research.net/topic/recruiting">Recruiting</a>, <a href="https://marksmith.isg-research.net/topic/smarter-analytics">Smarter Analytics</a>, <a href="https://marksmith.isg-research.net/topic/smarter-workforce">Smarter Workforce</a>, <a href="https://marksmith.isg-research.net/topic/social-business">Social Business</a>, <a href="https://marksmith.isg-research.net/topic/social-collaboration">Social Collaboration</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-collaboration">Business Collaboration</a>, <a href="https://marksmith.isg-research.net/topic/business-mobility">Business Mobility</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/governance-risk-compliance-grc">Governance, Risk & Compliance (GRC)</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/compensation">Compensation</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/workforce-performance-management-wpm">Workforce Performance Management (WPM)</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2012/12/11/ibm-watson-advances-a-new-category-of-cognitive-computing">IBM Watson Advances a New Category of Cognitive Computing</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">11 December 2012 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_techaward_winner_logo.jpg?width=200&name=vr_techaward_winner_logo.jpg" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_techaward_winner_logo.jpg?width=100&name=vr_techaward_winner_logo.jpg 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_techaward_winner_logo.jpg?width=200&name=vr_techaward_winner_logo.jpg 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_techaward_winner_logo.jpg?width=300&name=vr_techaward_winner_logo.jpg 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_techaward_winner_logo.jpg?width=400&name=vr_techaward_winner_logo.jpg 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_techaward_winner_logo.jpg?width=500&name=vr_techaward_winner_logo.jpg 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_techaward_winner_logo.jpg?width=600&name=vr_techaward_winner_logo.jpg 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><a href="http://www.ibm.com/watson" target="_blank">IBM Watson</a> blends existing and innovative technology into a new approach called cognitive computing. At the simplest operational level it is technology for asking natural language-based questions, getting answers and support appropriate action to be taken or provide information to make more informed decisions. The technology relies on massive processing power to yield probabilistic responses to user questions using sophisticated analytical algorithms. A cognitive system like Watson accesses...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2012/12/11/ibm-watson-advances-a-new-category-of-cognitive-computing"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/machine-learning">Machine Learning</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM)</a>, <a href="https://marksmith.isg-research.net/topic/cognitive-computing">Cognitive Computing</a>, <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM)</a>, <a href="https://marksmith.isg-research.net/topic/expert-systems">Expert Systems</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/ibm-watson">IBM Watson</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/it-performance-management-itpm">IT Performance Management (ITPM)</a>, <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM)</a>, <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM)</a>, <a href="https://marksmith.isg-research.net/topic/workforce-performance-management-wpm">Workforce Performance Management (WPM)</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/2012/11/16/a-decade-of-research-at-ventana-research">A Decade of Research at Ventana Research</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">16 November 2012 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_whats_driving_change_to_technology_selection-5.png?width=200&name=vr_bti_br_whats_driving_change_to_technology_selection-5.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_whats_driving_change_to_technology_selection-5.png?width=100&name=vr_bti_br_whats_driving_change_to_technology_selection-5.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_whats_driving_change_to_technology_selection-5.png?width=200&name=vr_bti_br_whats_driving_change_to_technology_selection-5.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_whats_driving_change_to_technology_selection-5.png?width=300&name=vr_bti_br_whats_driving_change_to_technology_selection-5.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_whats_driving_change_to_technology_selection-5.png?width=400&name=vr_bti_br_whats_driving_change_to_technology_selection-5.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_whats_driving_change_to_technology_selection-5.png?width=500&name=vr_bti_br_whats_driving_change_to_technology_selection-5.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bti_br_whats_driving_change_to_technology_selection-5.png?width=600&name=vr_bti_br_whats_driving_change_to_technology_selection-5.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>I’m happy to say that Ventana Research celebrated its tenth anniversary at our recent <a href="//www.ventanaresearch.com/resources/resources.aspx?id=3499" target="_blank"><span style="text-decoration:underline;">Business Technology Innovation Summit</span></a> in San Jose at the Tech Museum. This location was fitting, since at the event we introduced and presented our first-ever <a href="//www.ventanaresearch.com/resources/resources.aspx?id=3453" target="_blank"><span style="text-decoration:underline;">Technology Innovation Awards</span></a> and seventh annual <a href="//www.ventanaresearch.com/resources/resources.aspx?id=3443" target="_blank"><span style="text-decoration:underline;">Leadership Awards</span></a>. If you did not get a chance to attend, we have the live webstream <a href="http://fora.tv/conference/ventana_research_business_technology_innovation_summit_2012" target="_blank"><span style="text-decoration:underline;">available for replay</span></a> at no cost; thanks to Splunk for sponsoring this to let everyone enjoy the sessions.</p> </div> <a href="https://marksmith.isg-research.net/2012/11/16/a-decade-of-research-at-ventana-research"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/sap">SAP</a>, <a href="https://marksmith.isg-research.net/topic/social-media">Social Media</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/peoplefluent">Peoplefluent</a>, <a href="https://marksmith.isg-research.net/topic/planview">Planview</a>, <a href="https://marksmith.isg-research.net/topic/research">Research</a>, <a href="https://marksmith.isg-research.net/topic/splunk">Splunk</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-collaboration">Business Collaboration</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/business-mobility">Business Mobility</a>, <a href="https://marksmith.isg-research.net/topic/cio">CIO</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/location-intelligence">Location Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/operational-intelligence">Operational Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM)</a>, <a href="https://marksmith.isg-research.net/topic/ceridian">Ceridian</a>, <a href="https://marksmith.isg-research.net/topic/cfo">CFO</a>, <a href="https://marksmith.isg-research.net/topic/cmo">CMO</a>, <a href="https://marksmith.isg-research.net/topic/coo">COO</a>, <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM)</a>, <a href="https://marksmith.isg-research.net/topic/datawatch">Datawatch</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/information-applications-ia">Information Applications (IA)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/it-performance-management-itpm">IT Performance Management (ITPM)</a>, <a href="https://marksmith.isg-research.net/topic/saba">Saba</a>, <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM)</a>, <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM)</a>, <a href="https://marksmith.isg-research.net/topic/technology">Technology</a>, <a href="https://marksmith.isg-research.net/topic/workforce-performance-management-wpm">Workforce Performance Management (WPM)</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2012/09/07/look-whos-hot-in-data-integration-for-2012">Look Who’s Hot in Data Integration for 2012</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">07 September 2012 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/di_ventanaresearchvalueindex_2012.jpg?width=200&name=di_ventanaresearchvalueindex_2012.jpg" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/di_ventanaresearchvalueindex_2012.jpg?width=100&name=di_ventanaresearchvalueindex_2012.jpg 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/di_ventanaresearchvalueindex_2012.jpg?width=200&name=di_ventanaresearchvalueindex_2012.jpg 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/di_ventanaresearchvalueindex_2012.jpg?width=300&name=di_ventanaresearchvalueindex_2012.jpg 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/di_ventanaresearchvalueindex_2012.jpg?width=400&name=di_ventanaresearchvalueindex_2012.jpg 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/di_ventanaresearchvalueindex_2012.jpg?width=500&name=di_ventanaresearchvalueindex_2012.jpg 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/di_ventanaresearchvalueindex_2012.jpg?width=600&name=di_ventanaresearchvalueindex_2012.jpg 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Ventana Research has just released the <a href="//www.ventanaresearch.com/divalueindex/" target="_blank">2012 Value Index for Data Integration</a>, in which we evaluate the competency and maturity of vendors and products. Our firm has been researching this software category for almost a decade. Our latest <a href="//www.ventanaresearch.com/infomgt" target="_blank">benchmark research in information management</a> found that data integration is a critical component of information management strategies, according to 55 percent of organizations. Our benchmark research on organizations using this software not only uncovers best...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2012/09/07/look-whos-hot-in-data-integration-for-2012"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/master-data-management">Master Data Management</a>, <a href="https://marksmith.isg-research.net/topic/microsoft">Microsoft</a>, <a href="https://marksmith.isg-research.net/topic/pentaho">Pentaho</a>, <a href="https://marksmith.isg-research.net/topic/sap">SAP</a>, <a href="https://marksmith.isg-research.net/topic/sas">SAS</a>, <a href="https://marksmith.isg-research.net/topic/social-media">Social Media</a>, <a href="https://marksmith.isg-research.net/topic/talend">Talend</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/snaplogic">SnapLogic</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-collaboration">Business Collaboration</a>, <a href="https://marksmith.isg-research.net/topic/business-mobility">Business Mobility</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/data-governance">Data Governance</a>, <a href="https://marksmith.isg-research.net/topic/data-integration">Data Integration</a>, <a href="https://marksmith.isg-research.net/topic/governance-risk-compliance-grc">Governance, Risk & Compliance (GRC)</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/informatica">Informatica</a>, <a href="https://marksmith.isg-research.net/topic/information-builders">Information Builders</a>, <a href="https://marksmith.isg-research.net/topic/information-management">Information Management</a>, <a href="https://marksmith.isg-research.net/topic/location-intelligence">Location Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/oracle">Oracle</a>, <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM)</a>, <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM)</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/information-applications-ia">Information Applications (IA)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/it-performance-management-itpm">IT Performance Management (ITPM)</a>, <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM)</a>, <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM)</a>, <a href="https://marksmith.isg-research.net/topic/syncsort">Syncsort</a>, <a href="https://marksmith.isg-research.net/topic/workforce-performance-management-wpm">Workforce Performance Management (WPM)</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2012/08/29/ibm-making-billion-dollar-bet-on-kenexa-for-social-business-and-talent-management">IBM Making Billion-Dollar Bet on Kenexa for Social Business and Talent Management</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">29 August 2012 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_socialcollab_source_of_funding_for_social_collab-1.png?width=200&name=vr_socialcollab_source_of_funding_for_social_collab-1.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_socialcollab_source_of_funding_for_social_collab-1.png?width=100&name=vr_socialcollab_source_of_funding_for_social_collab-1.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_socialcollab_source_of_funding_for_social_collab-1.png?width=200&name=vr_socialcollab_source_of_funding_for_social_collab-1.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_socialcollab_source_of_funding_for_social_collab-1.png?width=300&name=vr_socialcollab_source_of_funding_for_social_collab-1.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_socialcollab_source_of_funding_for_social_collab-1.png?width=400&name=vr_socialcollab_source_of_funding_for_social_collab-1.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_socialcollab_source_of_funding_for_social_collab-1.png?width=500&name=vr_socialcollab_source_of_funding_for_social_collab-1.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_socialcollab_source_of_funding_for_social_collab-1.png?width=600&name=vr_socialcollab_source_of_funding_for_social_collab-1.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>IBM has announced its <a href="http://www-03.ibm.com/press/us/en/pressrelease/38635.wss" target="_blank">intention to acquire Kenexa</a> as part of IBM Smarter Workforce initiative and social business software division. It’s a billion-dollar-plus investment to bolster IBM’s social business and give the company more depth in the human capital management software market that comprises human resources, talent management and workforce management. A lot of surface-level analysis I’ve seen on this announcement is not worth reading, but the deeper review below may help Kenexa and IBM...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2012/08/29/ibm-making-billion-dollar-bet-on-kenexa-for-social-business-and-talent-management"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/social-media">Social Media</a>, <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/kenexa">Kenexa</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/recruiting">Recruiting</a>, <a href="https://marksmith.isg-research.net/topic/business-collaboration">Business Collaboration</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/governance-risk-compliance-grc">Governance, Risk & Compliance (GRC)</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM)</a>, <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM)</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM)</a>, <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM)</a>, <a href="https://marksmith.isg-research.net/topic/talent-management">Talent Management</a>, <a href="https://marksmith.isg-research.net/topic/workforce-performance-management-wpm">Workforce Performance Management (WPM)</a> <hr> </div> <script> // Check active classes var checkClass = function() { if ( $('.fil_item').hasClass('hide') ) { $('.fil_item').removeClass('hide'); 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srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=50&name=Menninger.David%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&name=Menninger.David%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=150&name=Menninger.David%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=200&name=Menninger.David%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=250&name=Menninger.David%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=300&name=Menninger.David%20Pic.Circle.png 300w"> <h5 class="analyst_name">David Menninger</h5> </a> </div> <div class="span6" style="text-align: center;"> 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https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=150&name=Dawson.Keith%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=200&name=Dawson.Keith%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=250&name=Dawson.Keith%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=300&name=Dawson.Keith%20Pic.Circle.png 300w"> <h5 class="analyst_name">Keith Dawson</h5> </a> </div> <div class="span6" style="text-align:center;"> <a href="https://marksmith.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png" alt="Mark Smith" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=50&name=Smith.Mark%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=150&name=Smith.Mark%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=200&name=Smith.Mark%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=250&name=Smith.Mark%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=300&name=Smith.Mark%20Pic.Circle.png 300w"> <h5 class="analyst_name">Mark Smith</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://mattaslett.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png" alt="Matt Aslett" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=50&name=Aslett.Matt%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=150&name=Aslett.Matt%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=200&name=Aslett.Matt%20Pic.Circle.png 200w, 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href="https://marksmith.isg-research.net/archive/2010/06">June 2010 <span class="filter-link-count" dir="ltr">(11)</span></a> </li> </ul> <a class="filter-expand-link" href="#">see all</a> </div> </div> </span> <span id="hs_cos_wrapper_post_filter" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_filter" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_filter"><div class="block"> <h3>Posts by Topic</h3> <div class="widget-module"> <ul> <li> <a href="https://marksmith.isg-research.net/topic/agent-management">agent management <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li> <a href="https://marksmith.isg-research.net/topic/ai">AI <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="https://marksmith.isg-research.net/topic/ai-and-machine-learning">AI and Machine Learning <span class="filter-link-count" dir="ltr">(30)</span></a> </li> <li> <a href="https://marksmith.isg-research.net/topic/alteryx">alteryx 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href="https://marksmith.isg-research.net/topic/call-center">Call Center <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/callidus-software">Callidus Software <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/calliduscloud">CallidusCloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cambridge-semantics">Cambridge Semantics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/camelon-software">Camelon Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/candidate-engagement">candidate engagement <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cep">CEP <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/ceridian">Ceridian <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cfo">CFO <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/channel">channel <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/channelinsight">ChannelInsight <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/chatter">Chatter <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cio">CIO <span class="filter-link-count" dir="ltr">(70)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cirro">Cirro <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cisco">Cisco <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing <span class="filter-link-count" dir="ltr">(238)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cloud9-analytics">Cloud9 Analytics <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cloudera">Cloudera <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cmo">CMO <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/coaching">coaching <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cognitive-computing">Cognitive Computing <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cognos">Cognos <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/collaboration">Collaboration <span class="filter-link-count" dir="ltr">(52)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/collaboration-for-business">collaboration for business <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/collaborative-computing">collaborative computing <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/commerce">Commerce <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/commission">commission <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/compensation">Compensation <span class="filter-link-count" dir="ltr">(39)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/complex-event-processing">Complex Event Processing <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/compliance">compliance <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/composite-software">Composite Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/contact-center">Contact Center <span class="filter-link-count" dir="ltr">(46)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/contact-center-analytics">Contact Center Analytics <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/content-management">Content Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/contingent-labor">Contingent Labor <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/continuous-payroll">Continuous Payroll <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/continuous-planning">Continuous Planning <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/continuous-supply-chain">continuous supply chain <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/conversational-computing">Conversational Computing <span class="filter-link-count" dir="ltr">(36)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/coo">COO <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cornerstone-ondemand">Cornerstone OnDemand <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cpq">CPQ <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/crm">CRM <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cto">CTO <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer">Customer <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-analytics">Customer Analytics <span class="filter-link-count" dir="ltr">(27)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-communications">Customer Communications <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-data-management">Customer Data Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-engagement">Customer Engagement <span class="filter-link-count" dir="ltr">(20)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-excellence">Customer Excellence <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-experience">Customer Experience <span class="filter-link-count" dir="ltr">(69)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-experience-management">Customer Experience Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-feedback-management">Customer Feedback Management <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-interaction-technology">Customer Interaction Technology <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM) <span class="filter-link-count" dir="ltr">(159)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/customer-service">Customer Service <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cybersecurity">Cybersecurity <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/dashboards">Dashboards <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data">Data <span class="filter-link-count" dir="ltr">(61)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-discovery">Data Discovery <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-governance">Data Governance <span class="filter-link-count" dir="ltr">(32)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-integration">Data Integration <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-integrity">data integrity <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-lake">Data Lake <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-lakes">data lakes <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-management">Data Management <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-mart">data mart <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-mining">Data Mining <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-operations">data operations <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-preparation">Data Preparation <span class="filter-link-count" dir="ltr">(15)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-quality">Data Quality <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-science">Data Science <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-virtualization">Data Virtualization <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/data-warehousing">Data Warehousing <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/database">Database <span class="filter-link-count" 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class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/dell-boomi">Dell Boomi <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/demand-generation">Demand Generation <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/department-of-labor">Department of Labor <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/desktop-analytics">Desktop Analytics <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/df11">DF11 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/dg">DG <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-applications">Digital Applications <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-business">Digital Business <span class="filter-link-count" dir="ltr">(21)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-commerce">Digital Commerce <span class="filter-link-count" dir="ltr">(46)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-communications">Digital Communications <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-intelligence">Digital Intelligence <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-interviewing">Digital Interviewing <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-marketing">Digital Marketing <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-operations">Digital Operations <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-publishing">Digital Publishing <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-security">Digital Security <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-technology">Digital Technology <span class="filter-link-count" dir="ltr">(81)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/digital-transformation">Digital transformation <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/discovery">Discovery <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/document-management">Document Management <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/domestic-payroll">Domestic Payroll <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/domo">Domo <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/dreamforce">Dreamforce <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/eg-solutions">eg Solutions <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/eloqua">Eloqua <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/embedded-analytics">embedded analytics <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/emc">EMC <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/employee-experience">employee experience <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/enterprise-applications">Enterprise Applications <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/enterprise-data-strategy">Enterprise Data Strategy <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/enterprise-messaging-internet-of-things-iot-middle">Enterprise messaging, Internet of Things, IoT, mid <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/enterprise-resource-planning">Enterprise Resource Planning <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/enterprise-software">Enterprise Software <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/enterworks">Enterworks <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/equifax">Equifax <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/erp">ERP <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/erp-and-continuous-accounting">ERP and Continuous Accounting <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/esri">ESRI <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/ethority">eThority <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/event-discovery">Event discovery <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/event-stream">Event Stream <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/exacttarget">ExactTarget <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/excentive">Excentive <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/experience-management">Experience Management <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/expert-systems">Expert Systems <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/exploration">Exploration <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/extended-reality">extended reality <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/field-service">Field Service <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/final-rule">Final Rule <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/finance">finance <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/financial-management">Financial Management <span 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href="https://marksmith.isg-research.net/topic/mobile-applications">Mobile Applications <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-computing">mobile computing <span class="filter-link-count" dir="ltr">(20)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-marketing">mobile marketing <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-technology">Mobile Technology <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobility">Mobility <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/modeling">Modeling <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/monarch">Monarch <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mulesoft">Mulesoft <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/na14">NA14 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/narrative-science">Narrative Science <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/natural-language">Natural Language <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/natural-language-processing">natural language processing <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netbase">NetBase <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netezza">Netezza <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netsuite">NetSuite <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/networking">Networking <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/newvoicemedia">NewVoicemedia <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/nice-systems">NICE Systems <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/nosql">NoSQL <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance <span class="filter-link-count" dir="ltr">(47)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-revenue">Office of Revenue <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-sales">Office of Sales <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/on24">On24 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/open-pages">Open Pages <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/opera-solutions">Opera Solutions <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-intelligence">Operational Intelligence <span class="filter-link-count" dir="ltr">(71)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-management">Operational Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM) <span class="filter-link-count" dir="ltr">(227)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operations">Operations <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain <span class="filter-link-count" dir="ltr">(50)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle">Oracle <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle-cloud">Oracle Cloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle-fusion-hcm">Oracle Fusion HCM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/order-management">Order Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/other">Other <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/overall-operational-leadership">Overall Operational Leadership <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/overtime-rule">Overtime Rule <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/panopticon">Panopticon <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pardot">Pardot <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/part-541">Part 541 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/partner-management">partner management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/paxata">Paxata <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/payroll-management">Payroll Management <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/payroll-optimization">Payroll Optimization <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pentaho">Pentaho <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/people-analytics">People Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/peoplefluent">Peoplefluent <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance">Performance <span class="filter-link-count" dir="ltr">(21)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance-analytics">Performance Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance-management">Performance Management <span class="filter-link-count" dir="ltr">(20)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pervasive">Pervasive <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pim">PIM <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pim-product-information-management-sales-marketing">PIM, Product Information Management, Sales, Market <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pitney-bowes">Pitney Bowes <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pivotal-hd">Pivotal HD <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/planning">Planning <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/planview">Planview <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/plateau">Plateau <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/playbook">Playbook <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/portfolio-management">Portfolio Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/portrait-software">Portrait Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/potus">POTUS <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/powercenter">PowerCenter <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive">Predictive <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive-analytics">Predictive Analytics <span class="filter-link-count" dir="ltr">(18)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive-planning">Predictive Planning <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/president-obama">President Obama <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/price-and-revenue-management">Price and Revenue Management <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pricing-and-promotion-management">Pricing and Promotion Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/process-mining">Process Mining <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/product-experience-management">product experience management <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management <span class="filter-link-count" dir="ltr">(46)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pxm">PXM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/qlikview">QlikView <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/quotas">Quotas <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/qvidian">Qvidian <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/r">R <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/ransomware">Ransomware <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/recruiting">Recruiting <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/recurring-revenue">Recurring Revenue <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/reporting">Reporting <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/research">Research <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/retail-analytics">Retail Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revenue">Revenue <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revenue-performance">Revenue Performance <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revolution">Revolution <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/rim">RIM <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/risk">Risk <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/risk-compliance-grc">Risk & Compliance (GRC) <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/riversand">Riversand <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/roambi">Roambi <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-automation">robotic automation <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-finance">robotic finance <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-process-automation">Robotic Process Automation <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/rypple">Rypple <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/saas">SaaS <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sab-miller">SAB Miller <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/saba">Saba <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales">Sales <span class="filter-link-count" dir="ltr">(73)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-and-operations-planning">Sales and Operations Planning <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-cloud">Sales Cloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-coaching">Sales Coaching <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-commission">Sales Commission <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-compensation">Sales Compensation <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-effectiveness">Sales Effectiveness <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-enablement">sales enablement <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-enablement-and-execution">Sales Enablement and Execution <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-force-automation">Sales Force Automation <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-forecasting">Sales Forecasting <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-operations">Sales Operations <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance">Sales Performance <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance-management">Sales Performance Management <span class="filter-link-count" dir="ltr">(47)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM) <span class="filter-link-count" dir="ltr">(182)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-planning">Sales Planning <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-planning-and-analytics">Sales Planning and Analytics <span 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</div> </div> </div> </div> </div> <div class="footer-logo-socials" style="; position: relative;z-index: 999;"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="row footer-row"> <div class="col-md-6 footer-copyright text-white " style="text-align:left;"> <small><p class="small"><span>©2024 ISG.  </span><span style="color: #ffffff;"><a href="/copyright" style="color: #ffffff;">All Rights Reserved</a> | <a href="/privacy" style="color: #ffffff;">Privacy Statement</a> </span></p></small> </div> <div class="col-md-6" style="text-align:right;"> <ul class="social"> <li><a class="no-decoration" target="_blank" href="https://web.facebook.com/ventanaresearch/?_rdc=1&_rdr"><i style="background: #022838;" class="fa fa-facebook text-white" aria-hidden="true"></i></a></li> <li><a class="no-decoration" target="_blank" href="https://twitter.com/ventanaresearch"><i style="background: #022838;" class="fa fa-x-twitter text-white" aria-hidden="true"></i></a></li> <li><a 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{}; hsVars['language'] = 'en-us'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://marksmith.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872146/module_90531062927_Header-Global.min.js"></script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "The State of Product Information Management Software for Business and IT", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2015/11/09/the-state-of-product-information-management-software-for-business-and-it", "datePublished": "08/11/2015", "dateModified": "08/11/2015", "articleBody": "The importance of product information management (PIM) has become clear in recent years and especially as it relates to master data management. As I recently wrote handling this business process effectively and using capable software should be priorities for any organization in marketing and selling its products and services but also interconnecting the distributed supply chain. Our research on product information management can help organizations save time and resources in efforts to ensure that product information is an asset to facilitate efficiency in many business processes. Through years of benchmarking, we have developed a blueprint for managing and improving product information. Using this approach enables companies to more effectively align and link their activities and processes. Of course achieving effectiveness also requires using applications that create consistent, reliable product information. We regularly update our Value Index for PIM to enable companies to evaluate vendors and their applications’ suitability for use in all business processes requiring product information. The Ventana Research Value Index methodology evaluates application vendors and their products in seven categories. Five are product-related, assessing usability, manageability, reliability, capability and adaptability, while two quantify the customer assurance issues of vendor validation and total cost of ownership and return on investment (TCO/ROI). The Ventana Research Value Index: Product Information Management in 2015 is the distillation of a year of market and product research by analysts at Ventana Research, the premier benchmark research and advisory services firm. Built on a foundation of 12 years of business and technology research, this unbiased, fact-based index is the first such industry undertaking to assess the value of software designed specifically for enabling product information management. The Value Index for Product Information Management in 2015 reveals insights into the state of the software market for PIM. It investigates the divide between vendors that are independently focused on this category – Agility Multichannel, Enterworks, Informatica, Riversand and Stibo Systems – and larger ones that embed it in a business application suite – IBM, Oracle and SAP. A third group including ADAM Software and WebOn specializes in a departmental approach to PIM; these companies also are expanding from their European bases to market and sell in North America. The Value Index analysis identifies two companies, Stibo Systems and Informatica, as the current leaders in PIM; Stibo Systems outscored Informatica by only 0.2 percent. Stibo Systems is rated Hot and ranks first in four of the seven evaluation categories (Usability, Capability, Validation and TCO/ROI); Informatica, also Hot overall, leads in the other three categories (Manageability, Reliability and Adaptability). A primary distinction between the two is that Stibo Systems dedicates its focus to this particular business process and applications while Informatica, through its acquisition of Heiler Software, has integrated PIM software with its own data infrastructure including master data management, data integration, data quality and other key tools. One of the insights resulting from our PIM Value Index analysis is that each of these vendors would benefit from paying attention to the other’s strengths. Agility Multichannel is the third-ranked vendor for PIM, also rated Hot overall. Making advances in Usability, Reliability, Capability, Validation and TCO/ROI and also in Adaptability through an OEM agreement with Pentaho for integration and analytics, it has dramatically improved its offering in the market. Deeper support for commerce also strengthens its independent approach to PIM. A close fourth is Riversand, another Hot vendor, which continues to advance in many of the categories, particularly Usability and TCO/ROI. Enterworks finished a strong fifth and is rated Hot overall. Its recent acquisition by Black Dragon Capital and appointment of a new CEO should bring renewed vigor to its market efforts. SAP, ranked sixth and rated Hot, acquired PIM vendor hybris software and entered the market with new marketing and commerce applications that have embedded product content management. SAP also provides data management and related tools to support PIM. Seventh-place WebOn improved from Warm to Hot overall. It has expanded its efforts to North America and made improvements in Usability; its specialty areas are sales and commerce where PIM is not as easily available or integrated with existing processes and systems. Oracle moved up to eighth place and now is rated Hot. It has improved its PIM offering, particularly in how it supports existing customers and with an interface to applications through its Product Hub and data management technology. Offering PIM independently is its largest challenge, and the Warm rating for Validation and TCO/ROI make it more difficult for potential customers to consider its offering. ADAM Software here makes its initial entry into the Value Index; though it is rated Warm overall, it earned the Hot rating in three categories. It focuses on marketing departments, which often need help in managing product information. Finally, IBM struggles to support PIM as a business application. Its focus is on master data management and associated data integration and quality, and it is rated Warm in support for PIM. The 2015 Product Information Management Value Index has advanced from the previous version in two major respects. First, we increased the specificity of the characteristics we evaluated in Usability, Manageability, Reliability and Adaptability to be able to differentiate the products better. Second, we increased the number of items in the Capabilities section to reflect the growing need for PIM to provide more depth for both business and IT users. This resulted in lower scores for some vendors in some categories, but others made improvements to their products in the past two years. For example, Agility Multichannel’s score rose significantly, but IBM, which has not made much investment to PIM, remained in last place. Other vendors such as Tibco were invited multiple times but did not respond and were left out of the analysis. Other specialized and vertical application providers such as JDA were left out because they did not meet the evaluation criteria. Still other vendors were acquired, such as GXS by OpenText, and became more focused on providing integration technology; lacking a dedicated focus on PIM they were excluded. I urge organizations to do a thorough job of evaluating product information management systems and associated applications, tools and information technology. To help we offer this Value Index as both the results of our in-depth analysis of these vendors and as an evaluation methodology. The Value Index can be used to evaluate existing suppliers and also provides evaluation criteria for new projects; applying it thus can shorten the RFP cycle time. It also will eliminate wasted time in traditional evaluations along with the number of resources required to assess and optimize your product related processes with PIM. Unlike many IT analyst firms that rank vendors from an IT-only perspective, or focus too much on master data management and data infrastructure, Ventana Research has designed the Value Index to provide a balanced perspective of vendors and products that is rooted in an understanding of business drivers and needs. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize product information management. I invite you to learn more about how it can help. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/ventanaresearch_pim_vi_2015.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "ISG Software Research", "url": "https://marksmith.isg-research.net/author/isg-software-research", "sameAs": "https://www.linkedin.com/company/ventana-research" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Big Data Research Agenda and Trends are Bolder in 2015", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2015/02/08/big-data-research-agenda-and-trends-are-bolder-in-2015", "datePublished": "07/02/2015", "dateModified": "07/02/2015", "articleBody": "Big data has become a big deal as the technology industry has invested tens of billions of dollars to create the next generation of databases and data processing. After the accompanying flood of new categories and marketing terminology from vendors, most in the IT community are now beginning to understand the potential of big data. Ventana Research thoroughly covered the evolving state of the big data and information optimization sector in 2014 and will continue this research in 2015 and beyond. As it progresses the importance of making big data systems interoperate with existing enterprise and information architecture along with digital transformation strategiesbecomes critical. Done properly companies can take advantage of big data innovations to optimize their established business processes and execute new business strategies. But just deploying big data and applying analytics to understand it is just the beginning. Innovative organizations must go beyond the usual exploratory and root-cause analyses through applied analytic discovery and other techniques. This of course requires them to develop competencies in information management for big data. Among big data technologies, the open source Hadoop has been commercialized by now established providers including Cloudera, Hortonworks and MapR and made available in the cloud through platforms such as Qubole, which received a Ventana Research Technology Innovation Award in 2014. Other big data technologies are growing as well; for example, use of in-memory and specialized databases also is growing like Hadoop in more than 40 percent of organizations, according to our big data integration benchmark research. These technologies have been integrated into databases or what I call hybrid big data appliances like those from IBM, Oracle, SAP and Teradata that bring the power of Hadoop to the RDBMS and exploit in-memory processing to perform ever faster computing. When placed into hosted and cloud environments these appliances can virtualize big data processing. Another new provider, Splice Machine, brings the power of SQL processing in a scalable approach that uses Hadoop in a cloud-based approach; it received a Ventana Research Technology Leadership Award last year. Likewise advances in NoSQL approaches help organizations process and utilize semistructured information along with other information and blend them with analytics as Datawatch does. These examples show that disruptive technologies still have the potential to revolutionize our approaches to managing information. Our firm also explores what we call information optimization, which assesses techniques for gaining full value from business information. Big data is one of these when used effectively in an enterprise information architecture. In this context the “data lake” analogy is not helpful in representing the full scope of big data, suggesting simply a container like a data marts or data warehouse. With big data, taking an architectural approach is critical. This viewpoint is evident in our 2014 Ventana Research Technology Innovation Award in Information Management to Teradata for its Unified Data Architecture. Another award winner, Software AG, blends big data and information optimization using its real-time and in-memory processing technologies. Businesses need to process data in rapid cycles, many in real time and what we call operational intelligence, which utilizes events and streams and provides the ability to sense and respond immediately to issues and opportunities in organizations that adapt to a data-driven culture. Our operational intelligence research finds that monitoring, alerting and notification are the top use cases for deployment, in more than half of organizations. Also machine data can help businesses optimize not just IT processes but business processes that help govern and control the security of data in the enterprise. This imperative is evident in the dramatic growth of suppliers such as Splunk, Sumo Logic and Savi Technology, all of which won Ventana Research Technology Innovation awards for how they process machine and business data in large volumes at rapid velocity. Another increasing trend in big data is presenting it in ways that ordinary users can understand quickly. Discovery and advanced visualization is not enough for business users who are not trained to interpret these presentations. Some vendors can present locationand geospatial data on maps that are easier to understand. At the other end of the user spectrum data scientists and analysts need more robust analytic and discovery tools, including predictive analytics, which is a priority for many organizations, according toour big data analytics research. In 2015 we will examine the next generation of predictive analytics in new benchmark research. But there is more work to do to present insights from information that are easy to understand. Some analytics vendors are telling stories by linking pages of content, but these narratives don’t as yet help individuals assess and act. Most analytics tools can’t match the simple functionality of Microsoft PowerPoint, placing descriptive titles, bullets and recommendations on a page with a graphic that represents something important to these business professional who reads it. Deeper insights may come from advances in machine learning and cognitive computing that have arrived on the market and bring more science to analytics. So we strong potential for the outputs of big data, but they don’t arrive just by loading data into these new computing environments. Pragmatic and experienced professionals realize that information management processes do not disappear. A key one in this area is data preparation, which helps ready data sets for processing into big data environments. Preparing data is the second-most important task for 46 percent of organizations in our big data integration research. A second is data integration, which some new tools can automate. This can enable lines of business and IT to work together on big data integration, as 41 percent of organizations in our research are planning to do. To address this need a new generation of technologies came into their own in 2014 including those that received Ventana Research Technology Innovation Awards like Paxata and Tamr but also Trifacta. Yet another area to watch is the convergence of big data and cloud computing. The proliferation of data sources in the cloud forces organizations to managed and integrate data from a variety of cloud and Internet sources, hence the rise of information as a service for business needs. Ventana Research Technology Innovation Award winner DataSift provides information as a service to blend social media data with other big data and analytics. Such techniques require more flexible environments for integration that can operate anywhere at any time. Dell Boomi, MuleSoft, SnapLogic and others now challenge established data integration providers such as Informatica and others including IBM, Oracle and SAP. Advances in master data management, data governance, data quality and integration backbones, and Informatica and Information Builders help provide better consistency of any type of big data for any business purpose. In addition our research finds that data security is critical for big data in 61 percent of organizations; only 14 percent said that is very adequate in their organization. There is no doubt that big data is now widespread; almost 80 percent of organizations in our information optimization research, for example, will be using it some form by the end of 2015. This is partly due to increased use across the lines of business; our research on next-generation customer analytics in 2014 shows that it is important to improving understanding customers in 60 percent of organizations, is being used in one-fifth of organizations and will be in 46 percent by the end of this year. Similarly our next-generation finance analytics research in 2014 finds big data important to 37 percent of organizations, with 13 percent using it today and 42 percent planning to by the end of 2015. And we have already measured how it will impact human capital management and HR and where organizations are leveraging it in this area of importance. I invite you to download and peruse our big data agenda for 2015. We will examine how organizations can instrument information optimization processes that use big data and pass this guidance along. We will explore big data’s role in sales and product areas and produce new research on data and analytics in the cloud. Our research will uncover best practices that innovative organizations use not only to prepare and integrate big data but also more tightly unify it with analytics and operations across enterprise and cloud computing environments. For many organizations taking on this challenge and seeking its benefits will require new information platforms and methods to access and provide information as part of their big data deployments. (Getting consistent information across the enterprise is the top benefit of big data integration according to 39 percent of organizations.) We expect 2015 to be a big year for big data and information optimization. I look forward to providing more insights and information about big data and helping everyone get the most from their time and investments in it. Regards, Mark Smith CEO and Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/ventanaresearchlogo300px2.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Cloudera Makes Hadoop a Big Player in Big Data", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2014/03/25/cloudera-makes-hadoop-a-big-player-in-big-data", "datePublished": "24/03/2014", "dateModified": "24/03/2014", "articleBody": "I had the pleasure of attending Cloudera’s recent analyst summit. Presenters reviewed the work the company has done since its founding six years ago and outlined its plans to use Hadoop to further empower big data technology to support what I call information optimization. Cloudera’s executive team has the co-founders of Hadoop who worked at Facebook, Oracle and Yahoo when they developed and used Hadoop. Last year they brought in CEO Tom Reilly, who led successful organizations at ArcSight, HP and IBM. Cloudera now has more than 500 employees, 800 partners and 40,000 users trained in its commercial version of Hadoop. The Hadoop technology has brought to the market an integration of computing, memory and disk storage; Cloudera has expanded the capabilities of this open source software for its customers through unique extension and commercialization of open source for enterprise use. The importance of big data is undisputed now: For example, our latest research in big data analytics finds it to be very important in 47 percent of organizations. However, we also find that only 14 percent are very satisfied with their use of big data, so there is plenty of room for improvement. How well Cloudera moves forward this year and next will determine its ability to compete in big data over the next five years. Cloudera’s technology supports what it calls an enterprise data hub (EDH), which ties together a series of integrated components for big data that include batch processing, analytic SQL, a search engine, machine learning, event stream processing and workload management; this is much like the way relational databases and tools evolved in the past. These features also can deal with the types of big data most often used, according to our research: 40 percent or more use five types, from transactional data (60%) to machine data (42%). Hadoop combines layers of the data and analytics stack from collection, staging and storage to data integration and integration with other technologies. For its part Cloudera has a sophisticated focus on both engineering and customer support. Its goal is to enable enterprise big data management that can connect and integrate with other data and applications from its range of partners. Cloudera also seeks to facilitate converged analytics. One of these partners, Zoomdata, demonstrated the potential of big data analytics in analytic discovery and exploration through its visualization on the Cloudera platform; its integrated and interactive tool can be used by business people as well as professionals in analytics, data management and IT. Cloudera latest major release with Cloudera Enterprise 5 brought a range of enterprise advancements from in-memory processing, resource management, data management, data protection to name a few. Cloudera offers a range of product options that they announced to make it easier to embrace their Hadoop technology. Cloudera Express is its free version of Hadoop, and it provides three editions licensed through subscription: basic, flex and data hub. The Flex Edition of Cloudera Enterprise has support for analytic SQL, search, machine learning, event stream processing and online NoSQL through the Hadoop components HBase, Impala, Spark and Navigator; a customer organization can have one of these per Hadoop cluster. The Enterprise Data Hub (EDH) Edition enables use of any of the components in any configuration. Cloudera Navigator is a product for managing metadata, discovery and lineage, and in 2014 it will add search, annotation and registration on metadata. Cloudera uses Apache Hive to support SQL through HiveQL, and Cloudera Impala provides a unique interface to the Hadoop file system HDFS using SQL. This is in line with what our research shows organizations prefer: More than half (52%) use standard SQL to access Hadoop. This range of choices in getting to data within Hadoop helps Cloudera’s customers realize a broad range of uses that include predictive customer care, market risk management, customer experience and other areas where very large volumes of information can be applied for applications that were not cost-effective before. With EDH Edition Cloudera can compete directly with large players IBM, Oracle, SAS and Teradata, all of which have ambitions to provide the hub of big data operations for enterprises. Having open source roots, community is especially important to Hadoop. Part of building a community is providing training to certify and validate skills. Cloudera has enrolled more than 50,000 professionals in its Cloudera University and works with online learning provider Udacity to increase the number of certified Hadoop users. It also has developed academic relationships to promote Hadoop skills being taught to computer science students. Our research finds that this sort of activity is necessary: The most common challenge in big data analytics processes for two out of three (67%) organizations is not having enough skilled resources; we have found similar issues in the implementation and management of big data. The other aspect of a community is to enlist partners that offer specific capabilities. I am impressed with Cloudera’s range of partners, from OEMs and system integrators to channel resellers such as Cisco, Dell, HP, NetApp and Oracle to support in the cloud from Amazon, IBM, Verizon and others. To help it keep up Cloudera announced it has raised another $160 million from the likes of T. Rowe Price, Michael Dell Ventures and Google Ventures to add to financing from venture capital firms. With this funding Cloudera outlined its investment focus for 2014 which will concentrate on advancing database and storage, security, in-memory computing and cloud deployment. I believe that it will need to go further to meet the growing needs for integration and analytics and prove that it can provide a high-value integrated offering directly as well as through partners. Investing in its Navigator product also is important, as our research finds that quality and consistency of data is the most challenging aspect of the big data analytics process in 56 percent of organizations. At the same time, Cloudera should focus on optimizing its infrastructure for the four types of data discovery that are required according to our analysis. Cloudera’s advantage is being the focal point in the Hadoop ecosystem while others are still trying to match its numbers in developers and partners to serve big data needs. Our research finds substantial growth opportunity here: Hadoop will be used in 30 percent of organizations through 2015 and another 12 percent are planning to evaluate it. Our research also finds a significant lead for Cloudera in Hadoop distributions, but other options like Hortonworks and MapR are growing. The research finds that the most of these organizations are seeking the ability to respond faster to opportunities and threats; to do that they will need to have a next generation of skills to apply to big data projects. Our research in information optimization finds that over half (56%) of organizations are planning to use big data and Hadoop will be a key focus for those efforts. Cloudera has a strong position in the expanding big data market because it focuses on the fundamentals of information management and analytics through Hadoop. But it faces stiff competition from the established providers of RDBMSs and data appliances that are blending Hadoop with their technology as well as from a growing number of providers of commercial versions of Hadoop. Cloudera is well managed and has finances to meet these challenges; now it needs to be able to show many high-value production deployments in 2014 as the center of business’s big data strategies. If you are building a big data strategy with Hadoop, Cloudera must be in the evaluation priority for an organization. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Oracle Has Sunny Forecast for Cloud Computing", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2014/03/20/oracle-has-sunny-forecast-for-cloud-computing", "datePublished": "20/03/2014", "dateModified": "20/03/2014", "articleBody": "At Oracle’s recent cloud computing analyst summit in sunny Palm Springs, the company’s executive team insisted that it sees clear skies for its efforts in cloud computing. The summit was led by senior executive Thomas Kurian, who runs the entire product organization and reports directly to CEO Larry Ellison. He affirmed that Oracle intends to offer the full range of cloud computing – public, private and hybrid models – to its customers and partners. As one of the world’s largest software suppliers Oracle has much at stake to make its database and all tools and applications available in these cloud environments, including managed cloud services. Our business technology innovation research shows this is a smart bet. Cloud computing is important or very important to 57 percent of organizations, and more than half (55%) of cloud users have been using it for more than a year. I noted in 2013 that simplifying IT and innovating in business are key to its software strategy, and Oracle’s efforts since then have executed on this outline. Oracle has been developing a public cloud for some time, but in the last couple of years it sharpened its expertise and gained customers through acquisitions while refining its focus and investing in technology. Oracle now offers software as a service through its applications team covering HR, customer service, sales, marketing, ERP, finance, the supply chain and other areas. I recently assessed the Oracle HCM Cloud service, which provides a good example of what the company is doing and one that we awarded for 2013 Ventana Research Technology Innovation Award. Oracle is determined to provide infrastructure as a service and elastic computing services for storage, identity verification, messaging and networking. Here it is competing directly against Amazon, IBM, Microsoft and others. Oracle also offers its platform as a service for using its database and tools in a variety of ways including the Web and mobile to collaborative methods. This strategy also includes analytics and big data. Our big data analytics research found 27 percent of organizations using cloud-based systems for this purpose, and it is gaining momentum as the preferred method of access: 22 percent prefer software as a service for big data analytics, 7 percent prefer a managed service, and 18 percent have no preference. Oracle is confident it can compete on price with other public cloud players. In addition its newest focus in the public cloud is information as a service, which brings corporate and public data together for business needs. Oracle is also strengthening its cloud computing marketplace so its software will be easy not only to access and purchase but also to onboard and use. The private cloud computing area is somewhat different. CIOs need options to expand their compute power rapidly according to business needs; such a plan once had to be executed in the company’s data center, but now the cloud offers alternatives. In a more controlled manner than for the public cloud, Oracle provides the full life cycle of management through Oracle Enterprise Manager across its applications, platform, database and infrastructure, which can help most IT organizations simplify and reduce their focus on managing their infrastructure and enable them to focus on the value of the information and technology they provide for the business. Oracle offers multiple methods of deploying a private cloud: virtual machines for server consolidation, clustered databases for platform consolidation, and multitenant occupancy for database consolidation. Its private cloud platforms can provide a range of computing services to support applications and even enterprise deployments for use of mobile technology. Oracle also offers a managed cloud service in which it builds and manages a private cloud environment similar to IT outsourcing except that Oracle owns the software being hosted. In this arrangement Oracle can provide in the cloud any of its applications, platform and infrastructure and can also connect to customers’ on-premises systems. Oracle says that more than 550 customers around the globe are using this service, processing 1.25 trillion business transactions per day; it stores more than 41 petabytes of data as well. In this offering Oracle competes directly with companies that have been offering this type of service in managed and outsourced approaches, including HP, Accenture and TCS. Oracle has been steadily building a strong position for its own outsourcing and managed approach to cloud computing. These three cloud approaches have in common the Oracle database, running as a database as a service. Supporting it is the Oracle Fusion Middleware as a service that operates its business applications and is the basis to build custom applications by providing user, process, documents, information and identity services. Middleware is also where Oracle is advancing its support of mobile computing and big data as well as batch-to-real-time integration to applications and data across the enterprise and cloud along with Web services support through the REST and SOAP interfaces. Our research shows that integrating data from cloud applications is important to 80 percent of organizations. Oracle is releasing in the first part of 2014 more technology like Java, document and business intelligence as part of its Oracle Fusion Middleware as a service. Oracle has enlisted its Java technology to support the “as a service” concept to help move on-premises applications to the cloud but also to support application deployments. Oracle has worked to ensure its middleware can operate in the Microsoft Azure and Verizon Cloud services. Also part of middleware is the database as a service that is part of the Oracle cloud and of the compute service for elastic computing; it can be provisioned and used on a subscription or a usage basis; customers also can subscribe to backup as a service. Beneath the middleware and the database is the infrastructure as a service, which provides direct support for computing, storage, messaging, identity and notification services. Oracle supports integration of other cloud computing environments such as salesforce.com with its on-premises applications. Oracle also is expanding its presence in application-centric cloud deployments. For instance, its Oracle Business Intelligence Cloud service will be available in 2014; here it plans to provide a range of real-time and self-service analytics and integration of data from the cloud and on-premises systems. Oracle already has been supporting its own BI applications in the cloud, but this step will help it compete in a market where many options have been available for several years. Our next-generation BI research found a need for this in 2013, when 25 percent preferred software as a service for enterprise BI and nearly as many (22%) a hosted private cloud. It is even more important for mobile BI: 26 prefer cloud deployment, 30 percent chose hosted by supplier, and 36 percent had no preference; only 9 percent prefer on-premises for mobile BI. For another example, the Oracle Planning and Budgeting Cloud Service is now available, based on its Hyperion Planning software. In BI and planning in the cloud Oracle definitely is not first to market and indeed will have to catch up to build a brand and trust with customers in these areas. Given its size, Oracle is uniquely positioned with server, database, platform, tools and applications all operating in the cloud in public and private approaches and as a managed service. Only IBM is close to providing such an extensive software and technology stack. The competitive edge of preintegrating the entire stack in the cloud is a great position from which to grow its business. Our business technology innovation research finds that cloud computing has improved the availability of applications and information for business; one-third (34%) of organizations said it has improved availability significantly. In addition the research found that cloud computing has lowered costs, improved the efficiency of business processes, boosted communications and knowledge sharing, and increased productivity for more than one-third of organizations. The skies look clear and not cloudy for Oracle, which will be delivering more cloud computing on a very aggressive schedule throughout 2014 and 2015. If you are transitioning to or evaluating cloud computing in any manner, from infrastructure and platform to tools and business applications, Oracle is a provider you can’t ignore. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_bti_importance_of_cloud_computing-1.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Ventana Research Technology Innovation Awards Are More Than Cool", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2013/08/31/ventana-research-technology-innovation-awards-are-more-than-cool", "datePublished": "31/08/2013", "dateModified": "31/08/2013", "articleBody": "In the realm of technology that matters for business and IT, our firm as part of our responsibility continually assesses the latest technology and how it can impact organizations’ efficiency and effectiveness. Our benchmark research in technology innovation found that 87% of participants indicated the importance of increasing the organization’s value through technology innovation. Every year we take our knowledge from research and technology briefings to focus on our Technology Innovation Awards and determine the vendors and products that have the potential to drive change in the market, the competitiveness of an organization’s business and sometimes just how efficiently a company operates. Our firm believes that Innovation can come from any size technology vendor from the smallest to the largest that are measured on a spectrum of attributes that contribute to the specific impact of the technology. Our process with the Technology Innovation Awards is to separate out and find the vendors and products that have innovative technology that has the most potential and might be game changing or what might be just a necessity for organizations to use to compete in the market. We methodically assess and score those technologies according to more than 26 categories, and then rate and validate within each category to determine the winner of the Technology Innovation Award. Our methodology looks at the relevance of key aspects of technology, including people, processes, information and technology, along with any best practices for applying the technology and the resulting potential impact and benefits to organizations. To apply an additional lens on the technologies being assessed we also employ the technology evaluation categories (functionality, capability, reliability, manageability, adaptability, TCO and ROI, and vendor validation) that we use to methodically assess vendors and products in our Value Indexes. This year we have kept a closer eye on usability of technology and where it can have use across a larger number of individuals in an organization or easier to use for a specific set of people or department, as our research found that usability had the highest level of importance for technology and vendor consideration in 64% of organizations. Our award categorization makes it self-evident where the technology is relevant and is part of our research focus that is built around innovative technology, as I previously outlined. In the end our Technology Innovation Awards are not just about being a cool vendor but about having innovative technology in either a shipping product or one coming to market in the near future that is worth recognition. According to our research, almost half of organizations (49%) are planning to change the way they assess and select innovative technology for business and IT through 2014. With that backdrop let me introduce you to the Technology Innovation Award recipients for 2013 so you can see for yourself what technologies could change how your organization operates significantly. Business Technology Big Data: Hortonworks for Hortonworks Data Platform 2.0 Business Analytics: Datameer for Datameer v3.0 Business Collaboration: Peoplefluent for Peoplefluent Social Collaboration Cloud Computing: VMware for VMware vCloud Hybrid Service Mobile Technology: Kronos for Kronos Mobile Social Media: NetBase for NetBase Social Media Management Systems Business Innovation Office of Finance: Vertex for Vertex Enterprise Financial Management: Kyriba for Kyriba Enterprise Governance, Risk & Compliance (GRC): IBM for IBM Algorithmics Human Capital Management: Oracle for Fusion Human Capital Management Sustainability: Johnson Controls Inc. for Panoptix Operational Innovation Overall Operational Innovation: Globoforce for Globoforce Contact Center: Upstream Works for Finesse by Upstream Works Customer: VPI for VPI VirtualSource Marketing: KXEN for KXEN InfiniteInsight Sales: Xactly Corporation for Xactly Objectives Service & Supply Chain Excellence: Agility for Agility Multichannel IT Innovation CIO: Planview for Planview Enterprise 11 Overall IT Leader: Datawatch for Datawatch Panopticon Analytics: IBM for IBM SPSS Catalyst Business Intelligence: Roambi for Roambi Business Information Optimization: Informatica for Informatica Vibe Information Management: Information Builders for iWay 7 IT Analytics or Performance: SQLstream for SQLstream s-Server, s-Cloud, s-Analyzer and s-Transport Location Intelligence: Esri for Esri Maps Operational Intelligence: IBM for InfoSphere Streams v3.1 If you want to learn about technology innovation and see examples including from ones that received a Technology Innovation Award, come to our Technology Innovation Summit. At the summit you’ll learn why it’s critical to assess innovation and look beyond what you are doing today to determine where you can make changes to drive improvement. Our research found that organizations are changing the way they evaluate innovation technology mostly to drive business improvement initiatives (60%) and improve the quality of business processes (57%). If you want advice or guidance to help you leverage technology innovations, just let me know, as we are always happy to help organizations be smarter and faster. Congrats to this year’s award recipients for innovations that are worthy of our recognition and your time to see where they might help your organization. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/2013_tech_innovation_award-1.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "IBM Provokes Social Collaboration and Smarter Workforce Revolution", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2013/02/01/ibm-provokes-social-collaboration-and-smarter-workforce-revolution", "datePublished": "31/01/2013", "dateModified": "31/01/2013", "articleBody": "IBM held its 20th annual IBM Connect conference (previously known as Lotusphere) as part of its IBM Social Business efforts at the end of January. The conference focuses on business and social collaboration technology, which our business technology innovation research found to be the second-ranked priority for business innovation. At the conference IBM made a series of significant announcements, including a new version of its social collaboration suite, IBM Connections, and the ability to use the software on a cloud computing platform. In the mid ’90s Lotus Notes and Domino led the market with the first true business collaboration and communications software. Today, after decades of fierce competition with Microsoft and its Office and SharePoint offerings, IBM is innovating (in a much more serious way than I have seen from Microsoft) to gain growth in the new market for business and social collaboration software. It is a good time for IBM to aggressively expand into the market, as our research finds only 25 percent of organizations are satisfied with their social collaborative capabilities. These have been dominated by shared folders and documents (86%), videoconferencing and instant messaging (66%), yet those applications are only a small piece of what social collaboration is about. IBM has been adding business collaboration features over recent years with new capabilities that include activity streams, broadcasting, instant messaging, videoconferencing and wikis. All are part of IBM Connections 4.5, along with content and document management. With IBM Docs people can collaborate on a range of documents, including spreadsheets, presentations and word processing. IBM has advanced the user experience and integrated its collaborative and social software into a unified user experience. IBM is also making the software available on Apple, Android and BlackBerry smartphones and tablets. Our research finds Apple to be the first-ranked priority for smartphones (50%) and tablets (66%), followed by Android on smartphones (27%) and tablets (19%). Though BlackBerry (which just announced the change in its corporate name from Research in Motion) is a distance third for smartphones, it still has a loyal following that also uses IBM software. Our research finds Microsoft at the bottom of business and IT buyers’ priority lists. IBM is also expanding its social collaboration support for mobile technology to operate in an offline mode which is essential and has also addressed the need to secure sensitive communications and content. IBM also maintains a strong installed base with Notes and Domino. IBM Notes and Domino Social Edition 9 is expected to be available in March and brings an innovative approach to blend social collaboration within electronic mail that many will really like IBM innovative approach. Businesses that do not use Notes, which make up the majority of the industry, can examine IBM Connections. IBM is also moving fast to ensure that its offering is available in cloud computing. IBM SmartCloud for Social Business will make it easier for organizations to get started and use the software without the need for servers, storage and other internal IT resources. This is an important step to bring its offering to a larger audience that may not have the IT resources or budget to support new business collaboration efforts. The software helps streamline the cultural transition to using social collaborative software. IBM has introduced adoption services with a range of models, processes and education. This investment is critical to get organizations to step into the new world of social collaboration and increase the confidence level of organizations in this approach; today only 17 percent are very confident and just 38 percent are confident. IBM has completed its acquisition of Kenexa, and at IBM Connect seemed to indicate it has settled on some specific areas of focus that blend learning and recruiting with social collaboration. It has taken steps since my analysis at the time of the acquisition to address many of my concerns. In addition, IBM introduced its new Employee Experience Suite, which is designed to provide an interface to business priorities and work like an employee portal. IBM also touted its new social learning offering, which when delivered will leverage its existing software and what the company purchased with Kenexa. I would like to have seen more on how to leverage Kenexa OutStart mobile learning. The potential in social learning is significant, and IBM’s product offerings put the company on a short list of providers who offer integrated social learning today. More broadly, IBM’s efforts to bring social collaboration to human capital management come at a time when our research into HCM shows that knowledge sharing, collaborating and learning are key priorities in organizations today. IBM will need to invest further to bring into IBM Connections more from Kenexa of what is needed in talent management in recruiting, performance and compensation. IBM has a great opportunity to expand its position with Kenexa recruiting customers that use both its software and its services and get them to use more IBM social collaboration and workforce analytics software. IBM spoke at the conference about its Smarter Workforce Analytics Suite, designed to address workforce analytics and predictive hiring analytics, but I did not see this software leveraging the company’s business intelligence or workforce analytics solutions. The tandem of this software foundation, the IBM Research and global business services organizations, and the analytic services of the Kenexa organization has the potential to advance the necessary process of moving off of spreadsheets to a dedicated business intelligence tool to meet the needs for workforce analytics and planning. We have found in our research a significant move by businesses to improve workforce analytics in 2013, with 61 percent of organizations indicating they have plans in this area. Also most HR organizations are still working on advancing beyond the use of spreadsheets and reports indicating a lower level of maturity than what IBM might expect. This could be an opportunity for IBM if they fully utilize the core technology of its business analytics software and that I wrote about last year. I was impressed with IBM’s advancements in social collaboration at Connect 2013 and its commitment to usability, which our research found to be the highest priority (64%) in choosing technology, followed by reliability, since technology in use across an organization must be able to scale and perform. Organizations that have not considered IBM for social collaboration should examine the new version of Connections, since it offers a powerful set of unified capabilities that encompasses mobile technology. The top benefit to such software according to 72 percent of organizations in our research is better communications and knowledge sharing, and Connections has the power to deliver that. However, IBM should also embed its social collaboration features in other business applications, as that is still a preferred method of accessing collaboration according to 43 percent of organizations. One area that I expected to see more highlighted was its integration with IBM business analytics software which is one of the top use cases for using social collaboration in the enterprise and that IBM has integrated already. IBM is taking a significant step forward to bring Smarter Workforce into a highly competitive market for human capital management. This is confirmed in my colleagues (Stephan Millard) research agenda for human capital management, that the pace of innovation in 2013 will be significant. IBM new offerings and approach are ones to watch but make sure you are able to get something for use today in your business and not have to wait for the future. IBM is a vendor to watch for its ability to help organizations of all sizes with social collaboration and human capital management. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_bti_br_technology_innovation_priorities-16.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "IBM Watson Advances a New Category of Cognitive Computing", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2012/12/11/ibm-watson-advances-a-new-category-of-cognitive-computing", "datePublished": "11/12/2012", "dateModified": "11/12/2012", "articleBody": "IBM Watson blends existing and innovative technology into a new approach called cognitive computing. At the simplest operational level it is technology for asking natural language-based questions, getting answers and support appropriate action to be taken or provide information to make more informed decisions. The technology relies on massive processing power to yield probabilistic responses to user questions using sophisticated analytical algorithms. A cognitive system like Watson accesses structured and unstructured information within an associated knowledge base to return responses that are not simply data but contextualized information that can inform users’ actions and guide their decisions. This is a gigantic leap beyond human decision-making using experience based on random sources from the industry and internal sets of reports and data. This innovative new approach to computing is designed to aid humans by working with natural language – English in the case of today’s Watson. This approach earned Watson the 2012 Technology Innovation Award in the category of Overall Operational Innovation. For those of you who are not used to the word cognitive, the foundation of cognition is the sum of all the thinking processes that contribute to gaining knowledge for problem-solving. In computational systems these processes are modeled using hardware and software; machine-based cognition thus is a step toward imbuing an artificial system with attributes we typically consider human: the abilities to think and learn. Watson builds on a foundation of evidence from preexisting decisions and knowledge sources that it can load for reference in future inquiries. The evidence-based reasoning that Watson employs to answer question is part of the big deal in its approach. Watson supports three types of engagement – ask, discover and decide – that take natural language questions, find facts to support a decision process, then gets probabilistic guidance on decisions. This goes beyond search and retrieval technology; machine learning and processing of questions using very large volumes of data, commonly referred to as big data, is the foundation on which Watson as a cognitive system operates. Most important is the continuous learning method and what I would call adaptive intelligence. While machine learning and pattern-based analytics are part of the cognitive system, the ability to process big data efficiently to provide a probabilistic set of recommendations is just the kind of innovation many industries need. IBM has focused much of its work on Watson on healthcare, with potential life-saving implications in an environment where doctors must make crucial decisions in the midst of pressure from the complexity, costs, overload of information and policies. Watson can ingest large volumes of information from reports and documents that can accelerate its learning processes to support a range of healthcare needs. Watson can be used in three areas in healthcare: teaching, practice and payment. IBM works with Wellpoint to support doctors in making decisions, and also eliminating waste or misapplied treatments that insurance providers have to cover. Watson is being used today to determine where improvements can be made in cancer treatment. IBM has targeted specific Watson solutions to help in the research, diagnosis and treatment, care and utilization aspects of battling cancer. IBM has a huge opportunity to bring innovation to business through the use of Watson, and has been experimenting with a number of deployments to test its potential. Innovative technology is a priority today for business improvement initiatives (60%) and to improve the quality of business processes (57%) – the top two factors driving technology selection according to our business technology innovation benchmark research. IBM has been working with organizations in healthcare and financial services, but believes Watson could be useful in just about every industry that must have what I call better situation intelligence that must accommodate current conditions and preexisting information to determine the best answer. While IBM will not be the only supplier of cognitive systems, it is pretty much the sole supplier of one that can be purchased and adapted to a business today. IBM is still working to improve the methods by which its cognitive system operates, as well as the interface with which it delivers answers. As IBM moves forward, it will be challenged to create attractive packages and prices for Watson and its computing technology (i.e. hardware, memory, storage and processing potential), as this new approach is not something that organizations have experienced before. Despite this challenge, IBM Watson represents a step forward that the IT and technology industry does not see very often. After my assessment of IBM Watson at the IBM Analyst Insights (Twitter: @AnalystInsights) where I got to have an in depth discussion with the leaders of IBM Watson provided more insight to what is possible with the technology and path for its investments into its cognitive system. I would recommend that organizations take a look at the future of business technology computing that will be able to make a significant impact on the operations of any organization. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_techaward_winner_logo.jpg", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "A Decade of Research at Ventana Research", "mainEntityOfPage": "https://marksmith.isg-research.net/2012/11/16/a-decade-of-research-at-ventana-research", "datePublished": "16/11/2012", "dateModified": "16/11/2012", "articleBody": "I’m happy to say that Ventana Research celebrated its tenth anniversary at our recent Business Technology Innovation Summit in San Jose at the Tech Museum. This location was fitting, since at the event we introduced and presented our first-ever Technology Innovation Awards and seventh annual Leadership Awards. If you did not get a chance to attend, we have the live webstream available for replay at no cost; thanks to Splunk for sponsoring this to let everyone enjoy the sessions. At our summit we discussed best practices organizations can employ to save time and resources when using technology across business processes. We also unveiled a series of new research studies on business technology innovation, next-generation business intelligence, integrated business planning, next-generation workforce management and customer service agent desktop. Our firm has strived for ten years to present research based on business and IT facts, rather than projecting analyst opinions based on handfuls of inquiries from IT-specific clients. We rely on primary research across business and IT as the foundation for our analysis and guidance, while most industry analyst firms provide opinions that do not represent the business priorities of organizations, because they research only IT. We continue to see the varying priorities of business and IT through our research, even where the alignment is not obvious. In our recent research on technology innovation, for instance, we found the number one factor driving change across business and IT is a business improvement initiative (60%) – and if you are not researching business, you cannot understand the dynamics of what organizations are doing to prioritize and select technology for business. The importance of independent research that covers business and IT is essential. I recently wrote about the skewed research in our industry and provided analysis about the misinformation on the projections that CMOs will outspend CIOs in technology. These situations point out the sad state of the technology analyst industry, which needs to do some serious self-policing of its actions and behavior. At our summit I was glad to bring forward some truth about technology innovation and the priorities of business and IT. Our new business technology innovation benchmark research uncovered some stark realities about what factors are most important for organizations to consider in technology in order to improve productivity and performance. Our research found analytics to be the top-ranked priority (39%), followed by collaboration (16%), mobile technology (15%), cloud computing (13%), big data (11%) and social media (11%). Organizations are using these critical technologies to improve results, and business improvement is the top factor driving change when businesses assess new technology. Many organizations are still working to address the largest barrier in taking on new technology, which is lack of resources (51%). I want to thanks the sponsors of the summit: IBM and SAP at the vanguard level, Ceridian and Datawatch at the pioneer level, and Peoplefluent, Planview and Saba at the ground-breaker level. I also thank the clients who over the last decade supported our mission to provide quality research and education to the industry. We also could not do this without the help of the partners who have helped us promote and syndicate our research. I thank everyone who has supported our mission to conduct research across business and IT in an independent and objective manner and provide facts and education to help advance businesses’ use of technology and gain the most value in the shortest period of time. I look forward to the next decade, and to continuing to deliver the most direct research and educational value to the market to help everyone use technology to its fullest value. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_bti_br_whats_driving_change_to_technology_selection-5.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Look Who’s Hot in Data Integration for 2012", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2012/09/07/look-whos-hot-in-data-integration-for-2012", "datePublished": "07/09/2012", "dateModified": "07/09/2012", "articleBody": "Ventana Research has just released the 2012 Value Index for Data Integration, in which we evaluate the competency and maturity of vendors and products. Our firm has been researching this software category for almost a decade. Our latest benchmark research in information management found that data integration is a critical component of information management strategies, according to 55 percent of organizations. Our benchmark research on organizations using this software not only uncovers best practices and trends, but it also highlights why IT is using data integration to advance its competencies across people and processes. I am excited to provide research and education on this critical information technology, which every organization needs to automate data management. The new Value Index for Data Integration looks at vendors and products and their suitability to an organization’s IT and business needs and priorities, which we tie to our benchmark research with input from organizations that are using or assessing the technology. The Ventana Research methodology utilizes a request for proposal and assessment approach. Each value index takes over six months to complete; unlike other analyst firms, we look at the product details that have the most importance in successful adoption and support for a range of IT and business needs. We evaluated data integration vendors across seven critical categories that are essential for achieving planned benefits: usability, reliability, manageability, adaptability and capability of the products, and also the customer assurance areas of validation and TCO/ROI. We weight each category according to its priority to buyers, and sum the results to 100 percent for scoring purposes. In the process we identify best and worst practices that further refine how we assess technology vendors in each category. For instance, we place a heavy emphasis on adaptability, manageability and reliability since these are critical points of evaluation that can determine whether data integration successfully meets a broad set of data management needs across the enterprise and on the Internet. You can read the details of our methodology and process by purchasing the full 2012 Data Integration Value Index report, or by leveraging our assessment service to help guide your selections. The Value Index analysis for data integration examines the creation and deployment of data integration processes across the enterprise and Internet. It looks at a range of business and IT-specific needs, including data modeling, integration with enterprise systems, support of information management systems, workflow and collaboration, specific support of data sources and targets, support for a variety of data including XML, content, social media and event processing. We also examine in-depth capabilities for specific types of integration with other applications and processes. Since data integration is an essential issue with information, we examined the interface to data governance, data quality and master data management, and the broader range of support for data management on an organization’s information systems. Our Value Index assesses 13 data integration software vendors and is most comprehensive in the industry. Eleven of them deserve to be rated Hot, which is the highest value level and demonstrates maturity of offerings. Informatica ranks at the top, followed by IBM, Information Builders, SAP, SAS, Oracle, Microsoft, Pentaho, Talend, Syncsort and Pervasive. Two vendors, SnapLogic and Attunity, were rated as Warm. We note in our analysis that Informatica excelled across a majority of categories, including data integration for data quality, master data management, cloud computing and event processing. IBM follows Informatica with a strong overall set of software. Information Builders has the most robust level of adaptability. SnapLogic, which specializes in cloud computing and component-based approaches, was rated Warm, but did quite well in usability, where it was rated Hot. Many vendors have not expanded significantly to support cloud computing; SAP, SAS and Oracle are not able to compete with some of the vendors above them. Some data integration providers have new releases coming that will help them advance in 2013. Since our last assessment a lot has changed among dedicated data integration applications, with new versions that advanced their usability, manageability, reliability and adaptability. Some providers provide more flexible integration points to data sources and targets for big data environments. Many now offer better integration with business processes and more direct support for business analytics. Many are getting better at applying analytics to data during the transformation process to support a range of big data and business process needs. In many cases, improvements in workflow and collaboration across teams distinguish the hottest vendors, whose technology is being used simultaneously around the world. We take pride in our Value Index, and we believe it is cool to be a Hot vendor. Unlike us, IT-focused analyst firms that do not research or advise organizations have little insight to offer on data integration and overall information management that’s based on in-depth benchmark research and product evaluation. Just rating a vendor on its revenue or vision is insufficient when organizations need to assess their current environments before they determine which vendors should be examined for future needs. We are the only research firm to evaluate vendors and provide practical advice that can help organizations assess and select their own data integration software. Congratulations to the vendors that stood up to our detailed assessment processes and granular analysis, which represent how organizations assess and select vendors. We’re proud of our objective and in-depth analysis, which we publish without review or editing by the technology vendors, unlike other analyst firms. While some vendors may object to the results, our independence provides the basis for the most trusted research in the industry. If you want further information, please download the executive summary and see how the full report and assessment service can help your organization. We look forward to offering continued guidance to buyers in this critical information technology category, and helping IT and business professionals who need to have the most efficient processes in managing data. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/di_ventanaresearchvalueindex_2012.jpg", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "IBM Making Billion-Dollar Bet on Kenexa for Social Business and Talent Management", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2012/08/29/ibm-making-billion-dollar-bet-on-kenexa-for-social-business-and-talent-management", "datePublished": "29/08/2012", "dateModified": "29/08/2012", "articleBody": "IBM has announced its intention to acquire Kenexa as part of IBM Smarter Workforce initiative and social business software division. It’s a billion-dollar-plus investment to bolster IBM’s social business and give the company more depth in the human capital management software market that comprises human resources, talent management and workforce management. A lot of surface-level analysis I’ve seen on this announcement is not worth reading, but the deeper review below may help Kenexa and IBM customers, along with the market at large, and understand the implications of this announcement. Social collaboration in business applications is advancing rapidly; I have already written about our research detailing the benefits and best practices some early adopters have found. With social collaboration software, customers’ buying dynamic does not come from IT but rather HR and operational management, and this kind of software is not something executives are buying off the shelf. Kenexa uses a lot of fancy business marketing words like enriching lives to describe what it does on its website. Its annual report states : “We are a leading provider of software-as-a-service, or SaaS, solutions that enable organizations to more effectively recruit, retain and develop employees. Our solutions are built around a suite of easily configurable software applications that automate talent acquisition and employee performance management best practices.” This positioning has evolved from the acquisitions Kenexa has made to help the company grow its software portfolio. The company sources the majority of its software revenue from its recruiting related software and its outsourcing and consulting services of hiring activities. It has been effective at using its own products within its recruitment process outsourcing (RPO) and licensing them to meet customer needs. But Kenexa was not advancing as quickly as it should have in embracing social media as a channel for recruiting – a factor that our social recruiting benchmark identified as a top priority for identifying new talent pools. Kenexa has recently gotten more engaged into supporting social media. Other software providers have advanced more rapidly in support social media and other innovations in recruiting, such as Talemetry’s support for social media and verification of resumes and HireVue’s video interviewing on smartphones. Kenexa has been challenged when it comes to organic product development in its talent management portfolios, but it has made many acquisitions in the last two years to expand its applications footprint in this area. Kenexa’s own 2X Perform offering for performance management was slow to evolve, but even acquiring additional software assets and people to help its efforts is only beginning to help increase adoption across its own customer base, let alone give the company the ability to compete with others in the market. While Kenexa had been positioning itself as a talent management application suite provider, it really was focused on its recruiting application and outsourcing and consulting services. In recent years Kenexa has worked to bolster its software portfolio. For instance, in compensation it had no real offering until it acquired Salary.com two years ago. Yet my analysis shows Kenexa has not really integrated Salary.com and operates as a division, and has seen little growth in adoption of its applications in the last 18 months. The company has been unresponsive to our attempts to compare its application to others that our firm assessed in our Value Index for Total Compensation Management, though we have written how hot this application segment is recently. In 2012 Kenexa acquired OutStart, a learning management system (LMS) provider that needed to align with an overall talent management offering to be competitive with other integrated approaches. The company started the integration process this year, so it is still too early to tell how much value the acquisition will have for Kenexa customers, especially now that Kenexa will have to deal with the larger challenge of integration with IBM. Kenexa talks about the value of analytics in its marketing material, but no solution dedicated to this area is listed on its website or annual report. Our benchmark research has found that workforce metrics are critical for talent management, yet Kenexa remains one of the only talent management vendors without a robust workforce analytics software offering. It also has struggled to advance smartphone and tablet access to its applications. Kenexa early attempt were not fully ready for the market and currently has one native application for the Apple iPhone that helps in specific tasks in recruiting which is well behind others in the market. Kenexa has been relatively slow to include social media as a channel for recruiting. All of these issues are results of the company’s limited investment in R&D as a percentage of overall revenue. Its annual report shows only 6.7 percent of total revenue in 2011 went toward R&D, which is one of the lowest percentages in the industry. While the percentage increased in the first half of 2012 according to my analysis of the company’s financial reports, part of that is due to the acquisition of OutStart, which brought additional people to R&D and also more experience in support mobile technologies. At the same time, general and administrative operating expenses were a hefty 19.1 percent of total revenue. IBM must now decide how to handle these high people-related expenses, and how to better balance the number of chiefs and administrators versus workers in R&D. Meanwhile, Kenexa was struggling to reach a target level of profitability, but all of its financial statements show it had grown revenue at the expense of profits. Kenexa lacks a social collaboration framework to help its customers provide methods to more fully engage its employees, as competitors such as Oracle, Peoplefluent, Saba, SAP and Workday already have in place. Kenexa also did not have an integrated set of talent management applications, but had acquired its way into the market and did not make the acquired products integrate to the level that most software companies do. IBM should be able to help here, as it can integrate its social collaboration framework with the Kenexa applications – it did not already have an integrated or unified approach to its applications – but assimilating Kenexa may take some time. For the last several years IBM has been acquiring business application vendors. By all accounts it is efficient at integrating acquisitions, and is overall a profitable global company. Meanwhile, IBM has struggled in gaining adoption of its social business software into business areas including the talent management and overall human capital management market. But Kenexa may prove to be a difficult meal to digest, as this is the first time IBM has acquired a provider in the talent management market and the broader human capital management category and a company who has many acquired products that are yet to be fully integrated. This is a business application segment that also operates using software as a service (SaaS) and cloud computing – areas in which IBM lacks a lot of experience in the business applications area. IBM will quickly learn it will have to make a significant investment in product development to advance this talent management suite offering to complete with software providers that are already selling to HR and executive and business management. Kenexa had a large consulting and delivery team that, according to its annual report, includes 1,637 of its 2,744 employees. Those employees will need to integrate into IBM global services, a very large organization with a different culture and methods of operation. When this acquisition is complete, Kenexa customers should not expect any immediate product advancements, as the software will need what IBM insiders call ”blue washing,” and that will overwhelm whatever resources are available for integration with IBM social business products. Given Kenexa’s smaller-than-normal investment in R&D, and IBM’s requirements, I expect the cycle of innovation to be very limited. In the medium term, IBM may see a customer and revenue opportunity in integrating its suite of analytics, planning and performance management technology and adapting it to human capital and workforce needs. For IBM and its social business customers, this category of application was probably not as important as it should be but will need to reach to HR and executives to garner any interest. Though eventually it should be worth looking at more closely, it will be some time before any integrated release, and there are already alternative approaches available in the market. For IBM’s part, this acquisition is important because its social and collaborative efforts have struggled to get more deeply business-focused, and that is a buying requirement that we have found in areas like sales, customer service, marketing, human resources and operations. This is why we’ve seen deals like Salesforce.com’s acquisition of companies like Rypple to help in its social collaboration efforts. Is the billion-dollar-plus investment worth it for IBM? Well, IBM is a master at leverage and gaining value from acquisitions – but so are competitors Oracle and SAP, and they already sell social collaboration in talent management. IBM will need to ensure it can meet the new social collaboration needs for talent management in such areas as knowledge sharing, collaboration and learning that are benchmark research finds important. In the short term, Kenexa and IBM will struggle, as competitors can market products that are already integrated. This acquisition could become a distraction and resource drain for IBM. It will be difficult for Kenexa to gain a competitive edge for integrated and unified talent management; it has not yet completed this task by itself, and now it faces integration with IBM social business technologies, which will require more R&D investments by IBM. On the plus side, IBM’s opportunity to advance its consulting services in areas like recruiting, employee assessment and other related areas will help bolster its global footprint. Here, the billion-dollar investment will pay off sooner but with lower margins unless it can convince customers to adopt its software as part of its consulting engagements. Regards, Mark Smith – CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_socialcollab_source_of_funding_for_social_collab-1.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script>  <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> var options = { portalId: '2035844', formId: 'fa276fc9-9a16-4673-a644-1fcbedcc3c24', formInstanceId: '7258', pageId: '4167680152', region: 'na1', inlineMessage: "Thanks for subscribing!", rawInlineMessage: "Thanks for subscribing!", hsFormKey: "2ee5447e42c614cb2eb41722cb6c6b53", css: '', target: '#hs_form_target_module_1552944263900179', contentType: "listing-page", formsBaseUrl: '/_hcms/forms/', formData: { cssClass: 'hs-form stacked hs-custom-form' } }; 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Mark Smith's Analyst Perspectives | IBM