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pc-reset"/></picture></div></div></div><h1 class="publication-name balancedText-oQ__Kv">The Upstream, Full-Stack Journal</h1><p class="publication-tagline with-cover verbose balancedText-oQ__Kv">Going Upstream to fast-track Product Manager impact through Strategy, Continuous Discovery, &amp; OKRs</p><div class="publication-meta"><div class="pencraft pc-display-flex pc-gap-4 pc-reset pc-display-inline-flex">By Mike Goitein</div> 路 Launched 2 years ago</div><div style="width:100%;" class="pencraft pc-display-flex pc-justifyContent-center pc-reset"><div style="width:100%;max-width:380px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-reset"><div class="container-IpPqBD"><form action="/api/v1/free?nojs=true" method="post" novalidate class="form form-M5sC90"><input type="hidden" name="first_url" value/><input type="hidden" name="first_referrer" value/><input type="hidden" name="current_url"/><input type="hidden" name="current_referrer"/><input type="hidden" 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href="https://substack.com/tos" target="_blank" rel="noopener noreferrer" class="tosLink-n6HoHl">Terms of Use</a> and acknowledge its <a href="https://substack.com/ccpa#personal-data-collected" target="_blank" rel="noopener noreferrer" class="tosLink-n6HoHl">Information Collection Notice</a> and <a href="https://substack.com/privacy" target="_blank" rel="noopener noreferrer" class="tosLink-n6HoHl">Privacy Policy</a></div></div></div><a class="no-styles"><button tabindex="0" type="button" data-testid="maybeLater" class="pencraft pc-reset pencraft maybeLater-PlK9NK buttonBase-GK1x3M button-iUdbkg buttonNew-KfJF0Q button2-bH8fBu priority_quaternary-kpMibu size_md-gCDS3o">Let me read it first...<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-right"><path d="m9 18 6-6-6-6"></path></svg></button></a></div></div></div></div></div> 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