潮州真味食品-休闲食品|农副产品-成功案例-中企动力

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class="item-industry">行业：休闲食品/农副产品</div> <div class="case-content-section"> <p class="item-subtitle">客户背景</p> <div class="line"></div> <div class="item-article"> <p style="text-align: center;"><strong>真心做“真味”食品</strong></p><p style="text-align: center;"><strong><br /></strong></p><p>       潮州市潮安区真味食品有限公司是本土专业于牛肉丸产品的公司，他们有着全机器加工和传统工艺20年手艺的师傅，依靠优质的产品赢得了口碑，在今年疫情期间取得相当不错的成绩，对于真味食品的整个营销体系而言，线下其实是非常重要的场景，所以一直也在延续传统线下销售模式，让客户能真实的了解每一个牛肉丸子都是精益求精加工而来。</p><p style="text-align: center;"><img src="//a.300.cn/images/20210415/6077978fde341.jpeg" alt="" /><br /></p><p style="text-align: center;"></p><p class="p" align="justify" style="margin: 0pt; padding: 0pt;">       但是随着电商经济的发展，真味食品也认识到线上+线下的销售模式才是未来发展的趋势。但其实加工企业与电商企业还是存在着很大的区别。在潮汕牛肉丸圈子中，很多传统加工只做加工，电商就只要电商。面对传统加工与电商结合，其实难度不小：<o:p></o:p></p><p class="p" align="justify" style="margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; padding: 0pt;">      1. 开辟电商+传统店铺的新营销模式，首批客源如何抓取？<o:p></o:p></p><p class="p" align="justify" style="margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; padding: 0pt;">      2. 开展线上电商运营，营销玩法有哪些适合“真味”<o:p></o:p></p><p class="p" align="justify" style="margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; padding: 0pt;">      3. 在销量与营销成本之间如何取舍，更进一步的品牌塑造又该如何做<span style="font-family: 微软雅黑; letter-spacing: 0.8pt; font-size: 10.5pt;"><o:p></o:p></span></p><br /> </div> </div><div class="case-content-section"> <p class="item-subtitle">解决方案</p> <div class="line"></div> <div class="item-article"> <p style="text-align: center;"><strong>“潮心丸”搭配超新玩法</strong></p><p style="text-align: center;"><strong><br /></strong></p><p>       传统加工企业开售电商，最大的优势在于没有中间商赚差价，直面消费者。让消费者能够更直观看到产品生产过程，以及最大优惠力度给到客户。中企动力根据“真味食品”线上+线下相结合的优势，为企业首选商城的直播功能，让客户看到产品的加工方式，也直观看到多变的牛肉丸子的吃法，比如现场推出特色食谱“100种丸（玩）法”，通过直观的视频方法，与异地不了解潮汕肉丸文化的消费者进行互动交流，并实现消费者与主播实时互动。</p><p><img src="//a.300.cn/images/20210415/6077983f8c141.jpeg" alt="" /><br /></p><p>       他们的创始人说：“这个新型的线上面对面方式，告别了与买家的隔阂，消费者边看边买，或者是自己的移动商城店铺下单，还能二次引流到微信，进行维护粉丝群，这种方式满足了消费者需求和购买习惯，也满足了传统饮食文化进行了继承和升级。</p> </div> </div><div class="case-content-section"> <p class="item-subtitle">效果反馈</p> <div class="line"></div> <div class="item-article"> <p class="p" align="justify" style="text-align: center; margin: 0pt; padding: 0pt;"><strong><br /></strong></p><p class="p" align="justify" style="text-align: center; margin: 0pt; padding: 0pt;"><strong>潮州牛肉丸，选真心更放心</strong><o:p></o:p></p><p class="p" align="justify" style="text-align: center; margin: 0pt; padding: 0pt;"><strong><br /></strong></p><p class="p" align="justify" style="margin: 0pt; padding: 0pt;">        对于真味食品这样专注于食品加工产品的初创公司，品牌需要更专注于产品、营销与服务，创始人对于中企动力的移动商城非常认可，一站式电商平台为公司运营提供很大的便利空间，降低营销成本，一个人就可以操作。在首次上线之后，并在当日新增3000+的粉丝量。用最少的运营成本撬动最大的流量，这也是中企动力为每一位企业服务的标准。<o:p></o:p></p><p class="p" align="justify" style="text-align: center; margin: 0pt; padding: 0pt;"><img src="//a.300.cn/images/20210415/607798982a959.png" alt="" /><br /></p><p class="p" align="justify" style="margin: 0pt; padding: 0pt;">       中企动力除去能够提供丰富的营销功能和方式，同时也在打造品牌影响力，配合每一次的营销宣传，无一不在向用户传递“潮州牛肉丸，选真心最放心”。在借助线下实体店积累的口碑，以此向线上发力传播实现优势最大化。<span style="font-family: 微软雅黑; font-size: 10.5pt; color: rgb(51, 51, 51); letter-spacing: 0.8pt;"><o:p></o:p></span></p><p class="p" align="justify" style="text-align: center; margin: 0pt; padding: 0pt;"></p><p style="text-align:center;"><span style="font-family:微软雅黑;font-size:10.5pt;"><span style="font-family:微软雅黑;">（</span></span><span style="font-family:微软雅黑;font-size:10.5pt;"><span style="font-family:微软雅黑;">扫码可进店了解详情</span></span><span style="font-family:微软雅黑;font-size:10.5pt;"><span style="font-family:微软雅黑;">）</span></span></p><p style="text-align:center;"><span style="font-family:微软雅黑;font-size:10.5pt;"><span style="font-family:微软雅黑;"><img src="//a.300.cn/images/20210415/607798e5912a2.jpg" alt="" /><br /></span></span></p> </div> </div> </div> <style> @media (min-width: 1200px) { .case-btns{ text-align: 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