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21.7266 9.8125 18.25C6.80469 17.9375 4.5 15.3984 4.5 12.3125V7.27344C4.5 6.33594 5.04687 5.51562 5.90625 5.20312L7.58594 4.57812C8.09375 4.38281 8.60156 4.65625 8.79687 5.125ZM22 10.75C21.2969 10.75 20.75 11.3359 20.75 12C20.75 12.7031 21.2969 13.25 22 13.25C22.6641 13.25 23.25 12.7031 23.25 12C23.25 11.3359 22.6641 10.75 22 10.75Z" fill="url(#paint1_linear_7222_644)"/> <defs> <linearGradient id="paint0_linear_7222_644" x1="26.6714" y1="18.75" x2="10.1588" y2="3.53368" gradientUnits="userSpaceOnUse"> <stop stop-color="#B83CA8"/> <stop offset="0.417965" stop-color="#603CB8"/> <stop offset="1" stop-color="#008CCC"/> </linearGradient> <linearGradient id="paint1_linear_7222_644" x1="-1.62114" y1="26.592" x2="25.9629" y2="-3.73" gradientUnits="userSpaceOnUse"> <stop stop-color="#0053DB"/> <stop offset="0.489583" stop-color="#732EE4"/> <stop offset="1" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div><div class="mega-menu_nav-text"><h3 class="title-size-medium for-mega-menu">Healthcare Technology</h3></div></a></div></div></div><div class="mega-menu_content-wrapper shadow_elevation-3 border-radius-none"><div class="mega-menu_content-left"><h2 class="title-size-medium for-mega-menu">Our research areas</h2><div class="text-size-small opacity-75">TSIA provides exclusive data, business frameworks, and expert advice in all areas of technology to help your organization achieve profitable growth.</div></div><div class="mega-menu_content-right border-radius-bottom"><div class="mega-menu_nav-row"><a data-wf-native-id-path="7014b30c-ba70-184d-b2dc-d128ecf09a55:06086e6a-1f81-1478-688b-685427f67ed8" data-wf-element-id="06086e6a-1f81-1478-688b-685427f67ed8" data-wf-component-context="%5B%7B%22componentId%22%3A%220e3b1b51-3a41-2f1b-093e-ad969ce5be8d%22%2C%22instanceId%22%3A%227014b30c-ba70-184d-b2dc-d128ecf09a55%22%7D%5D" href="/research-area/chief-revenue-officer-council" aria-current="page" class="mega-menu_nav-item w-inline-block w--current"><div class="mega-menu_nav-icon w-embed"><svg width="auto" height="auto" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.3594 4.89062C22.4766 5.00781 22.5937 5.125 22.6328 5.28125C22.7109 5.4375 22.75 5.59375 22.75 5.75V9.5C22.75 10.2031 22.1641 10.75 21.5 10.75C20.7969 10.75 20.25 10.2031 20.25 9.5V8.79688L16.1094 12.8984C15.6406 13.3672 14.8984 13.4062 14.4297 12.9766L10.875 9.92969L7.28125 12.9766C6.77344 13.4062 5.99219 13.3672 5.52344 12.8203C5.09375 12.3125 5.13281 11.5312 5.67969 11.0625L10.0547 7.3125C10.5234 6.92188 11.1875 6.92188 11.6562 7.3125L15.1719 10.3203L18.4531 7H17.75C17.0469 7 16.5 6.45312 16.5 5.75C16.5 5.08594 17.0469 4.5 17.75 4.5H21.5C21.8125 4.5 22.125 4.65625 22.3594 4.89062ZM4 16.375C4 15.3594 4.82031 14.5 5.875 14.5H22.125C23.1406 14.5 24 15.3594 24 16.375V22.625C24 23.6797 23.1406 24.5 22.125 24.5H5.875C4.82031 24.5 4 23.6797 4 22.625V16.375ZM5.875 20.75V22.625H7.75C7.75 21.6094 6.89062 20.75 5.875 20.75ZM7.75 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It’s time to rethink your strategy.</strong></h1></div><div class="text-size-xlarge text-color-darkblue-light">Get ahead while you can with data-backed CRO insights and strategies to maximize ROI and unlock partner growth.</div><a data-wf-native-id-path="4a071917-c13a-f08a-f953-a6e384f2d326" data-wf-element-id="4a071917-c13a-f08a-f953-a6e384f2d326" href="https://portal.tsia.com/portal/report/32EPD1r3m30YwzigKGrX4Q/the-state-of-xaas-channel-partnerships-2025" target="_blank" class="button is-xlarge w-inline-block"><div class="label-size-xlarge">Read our latest report</div></a></div><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/67a163b3d634321a4f0435cb_RA-Hero-Backgrounds_INSITU_CRO-Council.png" loading="lazy" width="506.5" sizes="(max-width: 479px) 90vw, (max-width: 767px) 50vw, (max-width: 991px) 49vw, (max-width: 1919px) 24vw, 506.5px" alt="The State of CRO Council 2025" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/67a163b3d634321a4f0435cb_RA-Hero-Backgrounds_INSITU_CRO-Council-p-500.png 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/67a163b3d634321a4f0435cb_RA-Hero-Backgrounds_INSITU_CRO-Council-p-800.png 800w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/67a163b3d634321a4f0435cb_RA-Hero-Backgrounds_INSITU_CRO-Council-p-1080.png 1080w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/67a163b3d634321a4f0435cb_RA-Hero-Backgrounds_INSITU_CRO-Council.png 1500w" class="ra-hero"/></div></div></div></div><div class="section-border border-gradient-stroke"></div></section><section class="section_company-logos for-partner-program"><div class="padding-section-large"><div class="company-logos_header-wrapper"><div class="padding-global"><div class="container-large"><h2 class="heading-style-h3 background-gradient-community">Trusted by top chief revenue officers everywhere<br/></h2></div></div></div><div class="spacer-xl"></div><div class="company-logos_wrapper"><div class="company-logos_list"><div class="company-logos_item"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90027cd3f2358968886f3_image_logo-aws.webp" loading="eager" alt="Aws" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc15362bedf40e270c049a_image_logo-atlassian.webp" loading="eager" alt="Atlassian" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1a4c9ad0da2392d95f08_image_logo-aveva.webp" loading="eager" alt="Aveva" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90026efde00838ae3f5d9_image_logo-cisco.webp" loading="eager" alt="cisco" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1c21a4cd34ac5538e93a_image_logo-cohesity.webp" loading="eager" alt="Cohesity" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90026e4c805f789ad8424_image_logo-dell.webp" loading="eager" alt="dell" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90027a29118f4c1ac4f37_image_logo-emerson.webp" loading="eager" alt="Emerson" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90026f2b3d9ccec857f51_image_logo-ericsson.webp" loading="eager" alt="Ericson" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b9002717fa11bb50cc4414_image_logo-google-cloud.webp" loading="eager" alt="Google Cloud" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536a134445bde42c392_image_logo-informatica.webp" loading="eager" alt="Informatica" class="company-logos_image"/></div><div class="company-logos_item"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90027cd3f2358968886f3_image_logo-aws.webp" loading="eager" alt="aws" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc15362bedf40e270c049a_image_logo-atlassian.webp" loading="eager" alt="Atlassian" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1a4c9ad0da2392d95f08_image_logo-aveva.webp" loading="eager" alt="Aveva" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90026efde00838ae3f5d9_image_logo-cisco.webp" loading="eager" alt="cisco" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1c21a4cd34ac5538e93a_image_logo-cohesity.webp" loading="eager" alt="cohesty" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90026e4c805f789ad8424_image_logo-dell.webp" loading="eager" alt="Dell" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90027a29118f4c1ac4f37_image_logo-emerson.webp" loading="eager" alt="Emerson" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90026f2b3d9ccec857f51_image_logo-ericsson.webp" loading="eager" alt="Ericsson" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b9002717fa11bb50cc4414_image_logo-google-cloud.webp" loading="eager" alt="Google Cloud" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536a134445bde42c392_image_logo-informatica.webp" loading="eager" alt="Informatica" class="company-logos_image"/></div><div class="company-logos_item"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90027cd3f2358968886f3_image_logo-aws.webp" loading="eager" alt="aws" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc15362bedf40e270c049a_image_logo-atlassian.webp" loading="eager" alt="atlassian" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1a4c9ad0da2392d95f08_image_logo-aveva.webp" loading="eager" alt="aveva" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90026efde00838ae3f5d9_image_logo-cisco.webp" loading="eager" alt="cisco" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1c21a4cd34ac5538e93a_image_logo-cohesity.webp" loading="eager" alt="cohesity" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90026e4c805f789ad8424_image_logo-dell.webp" loading="eager" alt="dell" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90027a29118f4c1ac4f37_image_logo-emerson.webp" loading="eager" alt="emerson" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90026f2b3d9ccec857f51_image_logo-ericsson.webp" loading="eager" alt="ericsson" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b9002717fa11bb50cc4414_image_logo-google-cloud.webp" loading="eager" alt="google cloud" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536a134445bde42c392_image_logo-informatica.webp" loading="eager" alt="informatica" class="company-logos_image"/></div></div><div class="company-logos_list"><div class="company-logos_item is-second"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536132570e5d8d6f85c_image_logo-nokia.webp" loading="eager" alt="nokia" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536878182883b2ddb7a_image_logo-onestream.webp" loading="eager" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536878182883b2ddb7a_image_logo-onestream-p-500.png 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536878182883b2ddb7a_image_logo-onestream.webp 529w" alt="One Stream" sizes="(max-width: 479px) 59vw, (max-width: 767px) 29vw, (max-width: 991px) 28vw, (max-width: 1279px) 23vw, (max-width: 1439px) 18vw, (max-width: 1919px) 17vw, 14vw" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc153650273a31c915855d_image_logo-opentext.webp" loading="eager" alt="Open Text" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b900281eb1c23b69e53af6_image_logo-redhat.webp" loading="eager" alt="Red Hat" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90028f9cb90990cd73335_image_logo-rockwell.webp" loading="eager" width="Auto" alt="Rockwell Automation" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90028c6f8102328fdad74_image_logo-salesforce.webp" loading="eager" alt="Salesforce" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b900281c50825f9365fd18_image_logo-sap.webp" loading="eager" alt="Sap" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b9002d8f397dc7669d1c97_image_logo-servicenow.webp" loading="eager" alt="service now" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536739aaf4e49462f2b_image_logo-blueprism.webp" loading="eager" alt="blue prism" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc15369a9425656536507d_image_logo-varian.webp" loading="eager" alt="varian" class="company-logos_image"/></div><div class="company-logos_item is-second"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536132570e5d8d6f85c_image_logo-nokia.webp" loading="eager" alt="Nokia" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536878182883b2ddb7a_image_logo-onestream.webp" loading="eager" height="Auto" alt="One Stream" sizes="(max-width: 479px) 59vw, (max-width: 767px) 29vw, (max-width: 991px) 28vw, (max-width: 1279px) 23vw, (max-width: 1439px) 18vw, (max-width: 1919px) 17vw, 14vw" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536878182883b2ddb7a_image_logo-onestream-p-500.png 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536878182883b2ddb7a_image_logo-onestream.webp 529w" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc153650273a31c915855d_image_logo-opentext.webp" loading="eager" alt="Open Text" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b900281eb1c23b69e53af6_image_logo-redhat.webp" loading="eager" alt="Red Hat" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90028f9cb90990cd73335_image_logo-rockwell.webp" loading="eager" alt="Rockwell Automation" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90028c6f8102328fdad74_image_logo-salesforce.webp" loading="eager" alt="salesforce" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b900281c50825f9365fd18_image_logo-sap.webp" loading="eager" alt="sap" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b9002d8f397dc7669d1c97_image_logo-servicenow.webp" loading="eager" alt="servicenow" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536739aaf4e49462f2b_image_logo-blueprism.webp" loading="eager" alt="blueprism" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc15369a9425656536507d_image_logo-varian.webp" loading="eager" alt="varian" class="company-logos_image"/></div><div class="company-logos_item is-second"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536132570e5d8d6f85c_image_logo-nokia.webp" loading="eager" alt="nokia" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536878182883b2ddb7a_image_logo-onestream.webp" loading="eager" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536878182883b2ddb7a_image_logo-onestream-p-500.png 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536878182883b2ddb7a_image_logo-onestream.webp 529w" alt="onestream" sizes="(max-width: 479px) 59vw, (max-width: 767px) 29vw, (max-width: 991px) 28vw, (max-width: 1279px) 23vw, (max-width: 1439px) 18vw, (max-width: 1919px) 17vw, 14vw" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc153650273a31c915855d_image_logo-opentext.webp" loading="eager" alt="opentext" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b900281eb1c23b69e53af6_image_logo-redhat.webp" loading="eager" alt="redhat" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90028f9cb90990cd73335_image_logo-rockwell.webp" loading="eager" alt="Rockwell Automation" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b90028c6f8102328fdad74_image_logo-salesforce.webp" loading="eager" alt="Salesforce" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b900281c50825f9365fd18_image_logo-sap.webp" loading="eager" alt="Sap" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65b9002d8f397dc7669d1c97_image_logo-servicenow.webp" loading="eager" alt="servicenow" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc1536739aaf4e49462f2b_image_logo-blueprism.webp" loading="eager" alt="blueprism" class="company-logos_image"/><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bc15369a9425656536507d_image_logo-varian.webp" loading="eager" alt="varian" class="company-logos_image"/></div></div><div class="w-embed"><style> @keyframes scroll { from { transform: translateX(0); } to { transform: translateX(-100%); } } .company-logos_item { animation: scroll 32s linear infinite; } .company-logos_list:hover > .company-logos_item { animation-play-state: paused; } @keyframes scroll-2 { from { transform: translateX(-100%); } to { transform: translateX(0%); } } .company-logos_item.is-second { animation: scroll-2 32s linear infinite; } @media only screen and (max-width: 768px) { .company-logos_list:hover > .company-logos_item { animation-play-state: unset; } } </style></div></div></div><div class="section-border border-gradient-stroke"></div></section><section class="section_research-benefit"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="research-benefit_component"><h2>How can your TSIA CRO Council subscription help you today?</h2><div class="research-benefit_stat-list"><div id="w-node-aeebd83f-2a64-44c2-4a54-eee141f8d89d-ab980a13" class="research-benefit_stat-item"><div class="research-benefit_stat-number background-gradient-research"><div class="heading-style-h2">9/10</div></div><h3 class="heading-style-xsmall">9 of 10 CROs indicate they must change their customer engagement model.</h3></div><div id="w-node-d39ead23-8c5c-a0ed-fd6d-9b9a79d2edc9-ab980a13" class="research-benefit_stat-item"><div class="research-benefit_stat-number background-gradient-research"><div class="heading-style-h2">2X</div></div><h3 class="heading-style-xsmall">XaaS sales specialists are growing revenue at 2X the rate of generalists.</h3></div><div id="w-node-_89a3f40b-033d-1eee-5230-10ba84fecda4-ab980a13" class="research-benefit_stat-item"><div class="research-benefit_stat-number background-gradient-research"><div class="heading-style-h2">27%</div></div><h3 class="heading-style-xsmall">27% average per-year growth for top XaaS revenue performers who follow pacesetter practices.</h3></div><div id="w-node-b40eab9f-874e-aed8-b14f-2a364df050d1-ab980a13" class="research-benefit_stat-item"><div class="research-benefit_stat-number background-gradient-research"><div class="heading-style-h2">9/10</div></div><h3 class="heading-style-xsmall">9 out of 10 companies heavily discount their subscription offers, which means they're selling on price—not on outcomes.</h3></div></div><div class="research-benefit_list"><a id="w-node-_8237723d-1e82-4808-33ba-853ae28c8533-ab980a13" data-wf-native-id-path="8237723d-1e82-4808-33ba-853ae28c8533" data-wf-element-id="8237723d-1e82-4808-33ba-853ae28c8533" href="https://portal.tsia.com/search?query=Impact+of+AI&page=1&researchPractices=CRO+Council&page=1&access=true" target="_blank" class="research_pillar_link_block w-inline-block"><div class="research-benefit_item shadow_elevation-3"><div class="research_pillar_wrapper"><div class="research-benefit_icon-wrapper background-gradient-research-light"><div class="research-benefit_icon w-embed"><svg width="auto" height="100%" viewBox="0 0 48 48" fill="none" 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21.8438 31.5 21C31.5 20.25 32.1562 19.5 33 19.5ZM13.5 34.5C13.5 33.75 14.1562 33 15 33C15.75 33 16.5 33.75 16.5 34.5C16.5 35.3438 15.75 36 15 36C14.1562 36 13.5 35.3438 13.5 34.5ZM31.5 34.5C31.5 33.75 32.1562 33 33 33C33.75 33 34.5 33.75 34.5 34.5C34.5 35.3438 33.75 36 33 36C32.1562 36 31.5 35.3438 31.5 34.5Z" fill="url(#paint0_linear_5832_8177)"/> <defs> <linearGradient id="paint0_linear_5832_8177" x1="2.55556" y1="56.2623" x2="58.0534" y2="9.24331" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div></div><div class="padding-top padding-xsmall"><h3 class="heading-style-xsmall">Impact of AI</h3></div><div class="text-size-regular text-color-darkblue-light">Understand the fundamentals of successful AI capability deployment, and learn which AI use cases can optimize your revenue generation workflows.</div></div><div class="button-text"><strong>Read the research</strong> <span class="fa-icon"></span></div></div></a><a id="w-node-_17572989-8ec1-b823-80d9-640132f562ed-ab980a13" data-wf-native-id-path="17572989-8ec1-b823-80d9-640132f562ed" data-wf-element-id="17572989-8ec1-b823-80d9-640132f562ed" href="https://portal.tsia.com/search?query=Renewal+and+expansion&researchPractices=CRO+Council&page=1&access=true" target="_blank" class="research_pillar_link_block w-inline-block"><div class="research-benefit_item shadow_elevation-3"><div class="research_pillar_wrapper"><div class="research-benefit_icon-wrapper background-gradient-research-light"><div class="research-benefit_icon w-embed"><svg width="auto" height="100%" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M30 3H42C43.5938 3 45 4.40625 45 6V18C45 19.6875 43.5938 21 42 21C40.3125 21 39 19.6875 39 18V13.3125L28.2188 24L39 34.7812V30C39 28.4062 40.3125 27 42 27C43.5938 27 45 28.4062 45 30V42C45 43.6875 43.5938 45 42 45H30C28.3125 45 27 43.6875 27 42C27 40.4062 28.3125 39 30 39H34.6875L24 28.3125L13.2188 39H18C19.5938 39 21 40.4062 21 42C21 43.6875 19.5938 45 18 45H6C4.3125 45 3 43.6875 3 42V30C3 28.4062 4.3125 27 6 27C7.59375 27 9 28.4062 9 30V34.7812L19.6875 24L9 13.3125V18C9 19.6875 7.59375 21 6 21C4.3125 21 3 19.6875 3 18V6C3 4.40625 4.3125 3 6 3H18C19.5938 3 21 4.40625 21 6C21 7.6875 19.5938 9 18 9H13.2188L24 19.7812L34.6875 9H30C28.3125 9 27 7.6875 27 6C27 4.40625 28.3125 3 30 3Z" fill="url(#paint0_linear_5832_8182)"/> <defs> <linearGradient id="paint0_linear_5832_8182" x1="2.55556" y1="56.2623" x2="58.0534" y2="9.24331" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div></div><div class="padding-top padding-xsmall"><h3 class="heading-style-xsmall">Renewal and expansion</h3></div><div class="text-size-regular text-color-darkblue-light">Align your priorities, resources, and communications to optimize your XaaS sales at any stage in your XaaS transformation and across your entire customer life cycle.</div></div><div class="button-text"><strong>Read the research</strong> <span class="fa-icon"></span></div></div></a><a id="w-node-a8c988e7-72f9-dfcc-ff9f-93ae5efe8b5b-ab980a13" data-wf-native-id-path="a8c988e7-72f9-dfcc-ff9f-93ae5efe8b5b" data-wf-element-id="a8c988e7-72f9-dfcc-ff9f-93ae5efe8b5b" href="https://portal.tsia.com/search?query=Cost+of+sales&researchPractices=CRO+Council&page=1&access=true" target="_blank" class="research_pillar_link_block w-inline-block"><div class="research-benefit_item shadow_elevation-3"><div class="research_pillar_wrapper"><div class="research-benefit_icon-wrapper background-gradient-research-light"><div class="research-benefit_icon w-embed"><svg width="auto" height="100%" viewBox="0 0 50 50" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M25.2344 11.7188C26.5625 10.625 28.2031 10 29.9219 10C31.3281 10 32.7344 10.4688 33.9062 11.1719L39.6094 14.8438L39.9219 15H40V29.7656L29.1406 19.7656L30.7031 18.5156C31.25 18.125 31.4062 17.3438 30.9375 16.7969C30.5469 16.25 29.7656 16.0938 29.2188 16.5625L21.4062 22.5781C20.0781 23.5938 18.125 23.3594 17.1094 21.9531C16.1719 20.625 16.4062 18.8281 17.6562 17.8125L25.2344 11.7188ZM27.0312 21.4062L37.5 31.0156C38.9844 32.4219 39.1406 34.7656 37.7344 36.3281C36.4844 37.7344 34.375 37.8906 32.8906 36.875C32.7344 37.3438 32.4219 37.8125 32.1094 38.2031C30.7031 39.6875 28.3594 39.8438 26.7969 38.4375L25.4688 37.1875C25.3125 37.8125 25 38.3594 24.6094 38.8281C23.2031 40.3125 20.8594 40.4688 19.2969 39.0625L12.1875 32.5H10V15L15.625 11.25C16.7969 10.4688 18.2812 10 19.6875 10.0781C20.7031 10.0781 21.7188 10.2344 22.5781 10.625L16.0938 15.8594C13.8281 17.7344 13.3594 21.0938 15.0781 23.4375C16.9531 25.9375 20.5469 26.4844 22.9688 24.5312L27.0312 21.4062ZM1.25 15H7.5V32.5C7.5 33.9062 6.32812 35 5 35H2.5C1.09375 35 0 33.9062 0 32.5V16.25C0 15.625 0.546875 15 1.25 15ZM3.75 30C3.04688 30 2.5 30.625 2.5 31.25C2.5 31.9531 3.04688 32.5 3.75 32.5C4.375 32.5 5 31.9531 5 31.25C5 30.625 4.375 30 3.75 30ZM42.5 15H48.75C49.375 15 50 15.625 50 16.25V32.5C50 33.9062 48.8281 35 47.5 35H45C43.5938 35 42.5 33.9062 42.5 32.5V15ZM45 31.25C45 31.9531 45.5469 32.5 46.25 32.5C46.875 32.5 47.5 31.9531 47.5 31.25C47.5 30.625 46.875 30 46.25 30C45.5469 30 45 30.625 45 31.25Z" fill="url(#paint0_linear_5832_8187)"/> <defs> <linearGradient id="paint0_linear_5832_8187" x1="7.12963" y1="51.8852" x2="53.3778" y2="12.7028" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div></div><div class="padding-top padding-xsmall"><h3 class="heading-style-xsmall">Cost of sales</h3></div><div class="text-size-regular text-color-darkblue-light">Place the right sales, partner, or customer success resource on the right deal at the right time with the highest chance of success at the lowest revenue acquisition cost (RAC).</div></div><div class="button-text"><strong>Read the research</strong> <span class="fa-icon"></span></div></div></a><a id="w-node-f659bae9-ae67-5539-2b02-bd973a0f41b9-ab980a13" data-wf-native-id-path="f659bae9-ae67-5539-2b02-bd973a0f41b9" data-wf-element-id="f659bae9-ae67-5539-2b02-bd973a0f41b9" href="https://portal.tsia.com/search?query=Data+and+analytics+placement&researchPractices=CRO+Council&page=1&access=true" target="_blank" class="research_pillar_link_block w-inline-block"><div class="research-benefit_item shadow_elevation-3"><div class="research_pillar_wrapper"><div class="research-benefit_icon-wrapper background-gradient-research-light"><div class="research-benefit_icon w-embed"><svg width="auto" height="100%" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M25.25 22.75V5.32812C25.25 4.625 25.7969 4 26.5 4C36.1094 4 44 11.8906 44 21.5C44 22.2031 43.375 22.75 42.6719 22.75H25.25ZM4 25.25C4 15.7969 11.0312 7.98438 20.1719 6.73438C20.875 6.57812 21.5 7.20312 21.5 7.90625V26.5L33.6875 38.7656C34.2344 39.3125 34.1562 40.1719 33.6094 40.5625C30.4844 42.75 26.7344 44 22.75 44C12.3594 44 4 35.6406 4 25.25ZM45.0938 26.5C45.7969 26.5 46.4219 27.125 46.2656 27.8281C45.7188 32.2031 43.6094 36.1094 40.4844 39C40.0156 39.3906 39.3125 39.3906 38.8438 38.9219L26.5 26.5H45.0938Z" fill="url(#paint0_linear_5832_8192)"/> <defs> <linearGradient id="paint0_linear_5832_8192" x1="6.12963" y1="50.8852" x2="52.3778" y2="11.7028" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div></div><div class="padding-top padding-xsmall"><h3 class="heading-style-xsmall">Data and analytics placement</h3></div><div class="text-size-regular text-color-darkblue-light">Turn your data and analytics into increased XaaS sales effectiveness and efficiency with proven frameworks and insights.</div></div><div class="button-text"><strong>Read the research</strong> <span class="fa-icon"></span></div></div></a><a id="w-node-eba5c96b-f611-d32c-19bf-e69f4f2e3a18-ab980a13" data-wf-native-id-path="eba5c96b-f611-d32c-19bf-e69f4f2e3a18" data-wf-element-id="eba5c96b-f611-d32c-19bf-e69f4f2e3a18" href="https://portal.tsia.com/search?query=Outcome+based+engagement&researchPractices=CRO+Council&page=1&access=true" target="_blank" class="research_pillar_link_block w-inline-block"><div class="research-benefit_item shadow_elevation-3"><div class="research_pillar_wrapper"><div class="research-benefit_icon-wrapper background-gradient-research-light"><div class="research-benefit_icon w-embed"><svg width="auto" height="100%" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M31.4062 22.9688L34.3125 20.0625L37.0312 20.5312C37.3125 21.6562 37.5 22.7812 37.5 24C37.5 31.5 31.4062 37.5 24 37.5C16.5 37.5 10.5 31.5 10.5 24C10.5 16.5938 16.5 10.5 24 10.5C25.2188 10.5 26.3438 10.6875 27.4688 10.9688L27.9375 13.6875L25.0312 16.5938C24.6562 16.5938 24.2812 16.5 24 16.5C19.7812 16.5 16.5 19.875 16.5 24C16.5 28.2188 19.7812 31.5 24 31.5C28.125 31.5 31.5 28.2188 31.5 24C31.5 23.7188 31.4062 23.3438 31.4062 22.9688ZM41.7188 21L42.5625 20.1562L46.5938 16.125C47.5312 18.5625 48 21.2812 48 24C48 37.3125 37.2188 48 24 48C10.6875 48 0 37.3125 0 24C0 10.7812 10.6875 0 24 0C26.7188 0 29.4375 0.46875 31.875 1.40625L27.8438 5.4375L27 6.28125C25.9688 6.09375 24.9375 6 24 6C14.0625 6 6 14.0625 6 24C6 33.9375 14.0625 42 24 42C33.9375 42 42 33.9375 42 24C42 22.9688 41.9062 22.0312 41.7188 21ZM34.2188 16.9688L25.5 25.5938C24.6562 26.5312 23.25 26.5312 22.4062 25.5938C21.4688 24.75 21.4688 23.3438 22.4062 22.4062L31.0312 13.7812L30.1875 9.09375C30.0938 8.15625 30.375 7.125 31.0312 6.46875L35.8125 1.6875C36.6562 0.84375 37.875 1.125 38.3438 2.15625L40.5 7.5L45.8438 9.65625C46.875 10.125 47.1562 11.3438 46.3125 12.1875L41.5312 16.9688C40.875 17.625 39.9375 17.9062 38.9062 17.8125L34.2188 16.9688Z" fill="url(#paint0_linear_1101_20350)"/> <defs> <linearGradient id="paint0_linear_1101_20350" x1="2.55556" y1="56.2623" x2="58.0534" y2="9.24331" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div></div><div class="padding-top padding-xsmall"><h3 class="heading-style-xsmall">Outcome based engagement</h3></div><div class="text-size-regular text-color-darkblue-light">Improve win rates, shorten sales cycles, and improve customer experience by anchoring on customer outcomes rather than selling on features and functionality.</div></div><div class="button-text"><strong>Read the research</strong> <span class="fa-icon"></span></div></div></a><a id="w-node-_7c2d19ba-41f8-1c2a-af2e-f2097d7ea3fc-ab980a13" data-wf-native-id-path="7c2d19ba-41f8-1c2a-af2e-f2097d7ea3fc" data-wf-element-id="7c2d19ba-41f8-1c2a-af2e-f2097d7ea3fc" href="https://portal.tsia.com/search?query=Growing+revenue+through+channel+optimization&researchPractices=CRO+Council&page=1&access=true" target="_blank" class="research_pillar_link_block w-inline-block"><div class="research-benefit_item shadow_elevation-3"><div class="research_pillar_wrapper"><div class="research-benefit_icon-wrapper background-gradient-research-light"><div class="research-benefit_icon w-embed"><svg width="auto" height="100%" viewBox="0 0 54 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M37.4996 0C35.8402 0 34.4996 1.34062 34.4996 3C34.4996 4.65938 35.8402 6 37.4996 6H40.1996L29.9433 14.2031L19.7996 6.6C18.7027 5.775 17.1933 5.80312 16.1246 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</linearGradient> </defs> </svg></div></div><div class="padding-top padding-xsmall"><h3 class="heading-style-xsmall">Growing revenue through channel optimization</h3></div><div class="text-size-regular text-color-darkblue-light">Drive XaaS channel revenue and get real results with data-validated guidance on incentives, enablement, and best practices.</div></div><div class="button-text"><strong>Read the research</strong> <span class="fa-icon"></span></div></div></a></div></div></div></div></div><div class="section-border border-gradient-inverse"></div></section><section class="section_research-economic background-colour-dark"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="research-economic_component"><h2 class="text-color-white">Critical insights to transform your company</h2><div class="research-economic_group"><h3 class="text-color-white">Navigating tough economic times</h3><div class="research-economic_list"><div id="w-node-_88526449-06ba-16de-e4b6-850474e4110b-ab980a13" class="research-economic_block"><div class="research-economic_header"><div class="research-economic_icon w-embed"><svg width="auto" height="auto" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M30 24L43.125 10.875C45.8438 8.15625 50.0625 8.15625 52.7813 10.875C53.4375 11.5312 53.4375 12.5625 52.7813 13.2187L26.25 39.75C26.7188 40.9687 27 42.1875 27 43.5C27 49.3125 22.2188 54 16.5 54C10.6875 54 6 49.3125 6 43.5C6 37.7812 10.6875 33 16.5 33C17.8125 33 19.0313 33.2812 20.25 33.75L24 30L20.25 26.3437C19.0313 26.8125 17.8125 27 16.5 27C10.6875 27 6 22.3125 6 16.5C6 10.7812 10.6875 6 16.5 6C22.2188 6 27 10.7812 27 16.5C27 17.9062 26.7188 19.125 26.25 20.3437L30 24ZM32.0625 38.1562L38.0625 32.1562L52.7813 46.875C53.4375 47.5312 53.4375 48.5625 52.7813 49.2188C50.0625 51.9375 45.8438 51.9375 43.125 49.2188L32.0625 38.1562ZM12 16.5C12 18.1875 12.8438 19.5937 14.25 20.4375C15.5625 21.2812 17.3438 21.2812 18.75 20.4375C20.0625 19.5937 21 18.1875 21 16.5C21 14.9062 20.0625 13.5 18.75 12.6562C17.3438 11.8125 15.5625 11.8125 14.25 12.6562C12.8438 13.5 12 14.9062 12 16.5ZM16.5 39C14.8125 39 13.4063 39.9375 12.5625 41.25C11.7188 42.6562 11.7188 44.4375 12.5625 45.75C13.4063 47.1562 14.8125 48 16.5 48C18.0938 48 19.5 47.1562 20.3438 45.75C21.1875 44.4375 21.1875 42.6562 20.3438 41.25C19.5 39.9375 18.0938 39 16.5 39Z" fill="white"/> </svg></div><h4 class="heading-style-h4">Where to cut back</h4></div><div class="research-economic_item"><h5 class="heading-style-xsmall text-on-dark">Increase sales with fewer salespeople</h5><ul role="list"><li class="text-on-dark">Maximize sales efficiency with data and analytics throughout the customer life cycle for optimal resource allocation.</li></ul></div><div class="research-economic_item"><h5 class="heading-style-xsmall text-on-dark">Customer life cycle revenue optimization</h5><ul role="list"><li class="text-on-dark">Maximize revenue with streamlined sales, analytics, and cost-effective e-commerce and customer success.</li></ul></div><div class="research-economic_item"><h5 class="heading-style-xsmall text-on-dark">Benchmark revenue efficiency</h5><ul role="list"><li class="text-on-dark">Leverage insights to identify opportunities to properly balance resource distribution between high-cost and low-cost functions.</li></ul></div></div><div id="w-node-_5f20ab17-88b2-8def-05ab-88b621fc12d7-ab980a13" class="research-economic_block"><div class="research-economic_header"><div class="research-economic_icon w-embed"><svg width="auto" height="auto" viewBox="0 0 63 50" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0 23.4375C0 25.1953 1.39487 26.8164 3.73591 28.1152C3.91149 28.2129 4.08707 28.3105 4.2724 28.3984C7.71568 30.1367 12.9147 31.2402 18.7283 31.2402C24.3761 31.2402 29.4483 30.1953 32.8819 28.5449C33.9548 26.2988 35.496 24.3164 37.3884 22.7441C37.0665 21.2305 35.7106 19.8438 33.6134 18.6914C30.1799 16.8262 24.7955 15.625 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text-on-dark">Outcome-based customer engagement</h5><ul role="list"><li class="text-on-dark">Boost sales, adoption, and renewals using outcome frameworks for effective discussions and handoffs with customer success.</li></ul></div></div></div><div class="align-center"><a data-wf-native-id-path="15726323-6e59-3257-f33a-41004e801151" data-wf-element-id="15726323-6e59-3257-f33a-41004e801151" href="https://portal.tsia.com/sign-up" target="_blank" class="button is-secondary is-xlarge w-inline-block"><div class="label-size-xlarge button-text">Get more insights</div></a></div></div><div class="research-economic_group"><h3 class="text-color-white">Staying ahead of the AI revolution</h3><div class="research-economic_list for-bottom"><div id="w-node-ab06791f-d5db-fb47-3bfc-f7a998148263-ab980a13" class="research-economic_block for-bottom"><div class="research-economic_icon w-embed"><svg width="auto" height="auto" viewBox="0 0 61 60" fill="none" xmlns="http://www.w3.org/2000/svg"> <path 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class="research-economic_item"><h4 class="heading-style-xsmall text-on-dark">Understand industry trends and priorities</h4><div>Gain insight into how other revenue leaders are leveraging AI, and where peer organizations have succeeded (or failed).</div></div></div><div id="w-node-ab06791f-d5db-fb47-3bfc-f7a99814827a-ab980a13" class="research-economic_block for-bottom"><div class="research-economic_icon w-embed"><svg width="auto" height="auto" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M39 30C39 43.3125 32.9062 54 25.5 54C18 54 12 43.3125 12 30C12 16.7812 18 6 25.5 6C32.9062 6 39 16.7812 39 30ZM29.25 45.9375C30.2812 44.8125 31.125 43.3125 31.7812 41.7188C33 38.625 33.75 34.5 33.75 30C33.75 25.5938 33 21.4688 31.7812 18.2812C31.125 16.7812 30.2812 15.2812 29.25 14.1562C28.125 13.0312 26.625 12 24.75 12C22.7812 12 21.2812 13.0312 20.1562 14.1562C19.125 15.2812 18.2812 16.7812 17.7187 18.2812C16.4062 21.4688 15.75 25.5938 15.75 30C15.75 34.5 16.4062 38.625 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class="research-economic_block for-bottom"><div class="research-economic_icon w-embed"><svg width="auto" height="auto" viewBox="0 0 61 60" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.823 50.0625C17.2605 50.7188 16.5105 51 15.6667 51C14.823 51 13.9792 50.7188 13.4167 50.0625L5.16672 41.0625C4.04172 39.8438 4.13547 37.9688 5.35422 36.8438C6.57297 35.7188 8.44797 35.8125 9.57297 37.0312L12.6667 40.3125V12C12.6667 10.4062 13.9792 9 15.6667 9C17.2605 9 18.6667 10.4062 18.6667 12V40.3125L21.6667 37.0312C22.7917 35.8125 24.6667 35.7188 25.8855 36.8438C27.1042 37.9688 27.198 39.8438 26.073 41.0625L17.823 50.0625ZM33.6667 9H36.6667C38.2605 9 39.6667 10.4062 39.6667 12C39.6667 13.6875 38.2605 15 36.6667 15H33.6667C31.9792 15 30.6667 13.6875 30.6667 12C30.6667 10.4062 31.9792 9 33.6667 9ZM33.6667 21H42.6667C44.2605 21 45.6667 22.4062 45.6667 24C45.6667 25.6875 44.2605 27 42.6667 27H33.6667C31.9792 27 30.6667 25.6875 30.6667 24C30.6667 22.4062 31.9792 21 33.6667 21ZM33.6667 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21H42.6667C44.2605 21 45.6667 22.4062 45.6667 24C45.6667 25.6875 44.2605 27 42.6667 27H33.6667C31.9792 27 30.6667 25.6875 30.6667 24C30.6667 22.4062 31.9792 21 33.6667 21ZM33.6667 33H48.6667C50.2605 33 51.6667 34.4062 51.6667 36C51.6667 37.6875 50.2605 39 48.6667 39H33.6667C31.9792 39 30.6667 37.6875 30.6667 36C30.6667 34.4062 31.9792 33 33.6667 33ZM33.6667 45H54.6667C56.2605 45 57.6667 46.4062 57.6667 48C57.6667 49.6875 56.2605 51 54.6667 51H33.6667C31.9792 51 30.6667 49.6875 30.6667 48C30.6667 46.4062 31.9792 45 33.6667 45Z" fill="url(#paint0_linear_3284_5908)" fill-opacity="0.06"/> <defs> <linearGradient id="paint0_linear_3284_5908" x1="-1.57556" y1="60.2207" x2="70.9137" y2="51.5091" gradientUnits="userSpaceOnUse"> <stop stop-color="#0053DB"/> <stop offset="0.489583" stop-color="#732EE4"/> <stop offset="1" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div><div class="research-economic_item"><h4 class="heading-style-xsmall text-on-dark">Lower revenue acquisition cost (RAC)</h4><div>Automate repeatable sales processes, and tailor messaging to customers' desired business outcomes.</div></div></div></div><div class="align-center"><a data-wf-native-id-path="82a97824-34f6-ec63-1538-97df34770400" data-wf-element-id="82a97824-34f6-ec63-1538-97df34770400" href="https://portal.tsia.com/sign-up" target="_blank" class="button is-secondary is-xlarge w-inline-block"><div class="label-size-xlarge button-text">Get more insights</div></a></div></div></div></div></div></div></section><section class="section_research-solutions"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="research-solutions_component"><div class="research-solutions_block"><div class="research-solutions_header"><h2>Solutions designed with you in mind</h2><div class="text-size-medium">Check out some of the biggest challenges we’re privileged to help our CRO Council subscribers solve</div></div><div class="research-solutions_list"><a data-wf-native-id-path="68385f03-5fe6-91e4-f0e6-7b6e83d3e0c3" data-wf-element-id="68385f03-5fe6-91e4-f0e6-7b6e83d3e0c3" href="https://portal.tsia.com/explore?topics=Customer+Lifecycle+Revenue+Optimization" target="_blank" class="research-solutions_item shadow_elevation-2 w-inline-block"><div class="research-solutions_top"><div class="w-embed"><svg width="15" height="15" viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9999 1.49965C14.9999 0.670155 14.3298 0 13.5003 0H3.00276C2.17327 0 1.50312 0.670155 1.50312 1.49965C1.50312 2.32914 2.17327 2.9993 3.00276 2.9993H9.87771L0.443989 12.4377C-0.141811 13.0235 -0.141811 13.9748 0.443989 14.5607C1.02979 15.1465 1.98113 15.1465 2.56693 14.5607L12.0007 5.12224V11.9972C12.0007 12.8267 12.6708 13.4968 13.5003 13.4968C14.3298 13.4968 14.9999 12.8267 14.9999 11.9972V1.49965Z" fill="url(#paint0_linear_3162_10770)"/> <defs> <linearGradient id="paint0_linear_3162_10770" x1="0.671097" y1="14.05" x2="17.0213" y2="7.05066" 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class="insights_item-text-wrapper for-webinar"><div class="insights_item-tag padding-custom"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" loading="lazy" alt="" class="w-dyn-bind-empty"/><div class="label-size-medium w-dyn-bind-empty"></div></div><div class="fixed-height is-4-875rem"><h2 class="title-size-small text-style-3lines">Partner Roles Are Changing in XaaS Businesses</h2></div><div><div class="label-size-medium display-inlineblock">Hannah Yoon</div></div></div></a></div></div></div></div></div></div></div></div></div><div class="section-border border-gradient-inverse"></div></section><section class="section_proprietary-data"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="proprietary-data_wrapper"><div id="w-node-_791f1a56-cca0-21c5-5ee9-a7a8e577d6e0-ab980a13" class="proprietary-data_content-left"><h2>Proprietary data. <br/>Real results.</h2><div class="text-size-medium">From inquiry and expert guidance to data services, workshops, virtual advisory sessions, and interactive strategy reviews, we help you more efficiently align people, processes, and technology to your financial results.</div><a data-wf-native-id-path="791f1a56-cca0-21c5-5ee9-a7a8e577d6e7" data-wf-element-id="791f1a56-cca0-21c5-5ee9-a7a8e577d6e7" href="#" class="button is-text w-inline-block"></a></div><div id="w-node-_791f1a56-cca0-21c5-5ee9-a7a8e577d6e8-ab980a13" class="proprietary-data_list"><div class="proprietary-data_item"><div class="proprietary-data_item-icon w-embed"><svg width="50" height="50" viewBox="0 0 50 50" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M25 50C31.6304 50 37.9893 47.3661 42.6777 42.6777C47.3661 37.9893 50 31.6304 50 25C50 18.3696 47.3661 12.0107 42.6777 7.32233C37.9893 2.63392 31.6304 0 25 0C18.3696 0 12.0107 2.63392 7.32233 7.32233C2.63392 12.0107 0 18.3696 0 25C0 31.6304 2.63392 37.9893 7.32233 42.6777C12.0107 47.3661 18.3696 50 25 50ZM29.9512 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29.7143V14.8571C26 12.8027 24.3402 11.1429 22.2857 11.1429V5.57143C22.2857 4.55 21.45 3.71429 20.4286 3.71429C19.4071 3.71429 18.5714 4.55 18.5714 5.57143V11.1429Z" fill="url(#paint1_linear_116_1292)"/> <defs> <linearGradient id="paint0_linear_116_1292" x1="59.8531" y1="38.35" x2="17.1412" y2="0.865362" gradientUnits="userSpaceOnUse"> <stop stop-color="#B83CA8"/> <stop offset="0.417965" stop-color="#603CB8"/> <stop offset="1" stop-color="#008CCC"/> </linearGradient> <linearGradient id="paint1_linear_116_1292" x1="-10.2047" y1="58.7391" x2="61.7595" y2="-16.6011" gradientUnits="userSpaceOnUse"> <stop stop-color="#0053DB"/> <stop offset="0.489583" stop-color="#732EE4"/> <stop offset="1" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div><h3 class="heading-style-xsmall">Data services</h3><div>Targeted quick polls and surveys showcase the latest industry trends so you can always see how your business compares.</div></div></div></div></div></div></div><div class="section-border border-gradient-inverse"></div></section><section class="section_tsia-advantage background-gradient-research"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="tsia-advantage_wrapper"><div id="w-node-a97e97dd-20cb-f1a7-4640-57a39a51c0a4-ab980a13" class="tsia-advantage_media"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65aea8787f247c8e0bb80e31_research_advantage.png" loading="lazy" sizes="(max-width: 479px) 90vw, (max-width: 767px) 71vw, (max-width: 991px) 69vw, (max-width: 1439px) 38vw, 39vw" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65aea8787f247c8e0bb80e31_research_advantage-p-500.png 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65aea8787f247c8e0bb80e31_research_advantage-p-800.png 800w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65aea8787f247c8e0bb80e31_research_advantage.png 1060w" alt="Process, People, Technology" class="tsia-advantage_image"/></div><div id="w-node-_4d3b80c5-deb1-b05d-aa48-72b9dd2b3967-ab980a13" class="tsia-advantage_text"><h2 class="text-align-center">The TSIA advantage</h2><div>Efficiently tie people, process, and technology to your financial results with industry-validated best practices and guidance.</div><div class="tsia-advantage_list"><div class="awards-header_benefits-item"><div class="w-embed"><svg width="30" height="24" viewBox="0 0 30 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.9909 15.5781C13.4896 16.0794 12.7148 16.0794 12.2135 15.5781L9.29686 12.6615C8.79556 12.1602 8.79556 11.3854 9.29686 10.8841C9.79817 10.3828 10.5729 10.3828 11.0742 10.8841L13.125 12.8893L18.0469 7.96745C18.5482 7.46615 19.3229 7.46615 19.8242 7.96745C20.3255 8.46875 20.3255 9.24349 19.8242 9.74479L13.9909 15.5781ZM26.25 11.75C26.25 18.2214 21.0091 23.4167 14.5833 23.4167C8.11197 23.4167 2.91666 18.2214 2.91666 11.75C2.91666 5.32422 8.11197 0.0833344 14.5833 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21.2292 14.5833 21.2292C19.7786 21.2292 24.0625 16.9909 24.0625 11.75C24.0625 6.55469 19.7786 2.27083 14.5833 2.27083Z" fill="url(#paint0_linear_3098_329)" fill-opacity="0.4"/> <defs> <linearGradient id="paint0_linear_3098_329" x1="4.15894" y1="27.459" x2="30.8119" y2="4.55078" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div><div>Track the metrics that matter</div></div><div class="awards-header_benefits-item"><div class="w-embed"><svg width="30" height="24" viewBox="0 0 30 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.9909 15.5781C13.4896 16.0794 12.7148 16.0794 12.2135 15.5781L9.29686 12.6615C8.79556 12.1602 8.79556 11.3854 9.29686 10.8841C9.79817 10.3828 10.5729 10.3828 11.0742 10.8841L13.125 12.8893L18.0469 7.96745C18.5482 7.46615 19.3229 7.46615 19.8242 7.96745C20.3255 8.46875 20.3255 9.24349 19.8242 9.74479L13.9909 15.5781ZM26.25 11.75C26.25 18.2214 21.0091 23.4167 14.5833 23.4167C8.11197 23.4167 2.91666 18.2214 2.91666 11.75C2.91666 5.32422 8.11197 0.0833344 14.5833 0.0833344C21.0091 0.0833344 26.25 5.32422 26.25 11.75ZM14.5833 2.27083C9.34244 2.27083 5.10416 6.55469 5.10416 11.75C5.10416 16.9909 9.34244 21.2292 14.5833 21.2292C19.7786 21.2292 24.0625 16.9909 24.0625 11.75C24.0625 6.55469 19.7786 2.27083 14.5833 2.27083Z" fill="white"/> <path d="M13.9909 15.5781C13.4896 16.0794 12.7148 16.0794 12.2135 15.5781L9.29686 12.6615C8.79556 12.1602 8.79556 11.3854 9.29686 10.8841C9.79817 10.3828 10.5729 10.3828 11.0742 10.8841L13.125 12.8893L18.0469 7.96745C18.5482 7.46615 19.3229 7.46615 19.8242 7.96745C20.3255 8.46875 20.3255 9.24349 19.8242 9.74479L13.9909 15.5781ZM26.25 11.75C26.25 18.2214 21.0091 23.4167 14.5833 23.4167C8.11197 23.4167 2.91666 18.2214 2.91666 11.75C2.91666 5.32422 8.11197 0.0833344 14.5833 0.0833344C21.0091 0.0833344 26.25 5.32422 26.25 11.75ZM14.5833 2.27083C9.34244 2.27083 5.10416 6.55469 5.10416 11.75C5.10416 16.9909 9.34244 21.2292 14.5833 21.2292C19.7786 21.2292 24.0625 16.9909 24.0625 11.75C24.0625 6.55469 19.7786 2.27083 14.5833 2.27083Z" fill="url(#paint0_linear_3098_329)" fill-opacity="0.4"/> <defs> <linearGradient id="paint0_linear_3098_329" x1="4.15894" y1="27.459" x2="30.8119" y2="4.55078" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div><div>Stay current on up-to-the-minute industry trends</div></div><div class="awards-header_benefits-item"><div class="w-embed"><svg width="30" height="24" viewBox="0 0 30 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.9909 15.5781C13.4896 16.0794 12.7148 16.0794 12.2135 15.5781L9.29686 12.6615C8.79556 12.1602 8.79556 11.3854 9.29686 10.8841C9.79817 10.3828 10.5729 10.3828 11.0742 10.8841L13.125 12.8893L18.0469 7.96745C18.5482 7.46615 19.3229 7.46615 19.8242 7.96745C20.3255 8.46875 20.3255 9.24349 19.8242 9.74479L13.9909 15.5781ZM26.25 11.75C26.25 18.2214 21.0091 23.4167 14.5833 23.4167C8.11197 23.4167 2.91666 18.2214 2.91666 11.75C2.91666 5.32422 8.11197 0.0833344 14.5833 0.0833344C21.0091 0.0833344 26.25 5.32422 26.25 11.75ZM14.5833 2.27083C9.34244 2.27083 5.10416 6.55469 5.10416 11.75C5.10416 16.9909 9.34244 21.2292 14.5833 21.2292C19.7786 21.2292 24.0625 16.9909 24.0625 11.75C24.0625 6.55469 19.7786 2.27083 14.5833 2.27083Z" fill="white"/> <path d="M13.9909 15.5781C13.4896 16.0794 12.7148 16.0794 12.2135 15.5781L9.29686 12.6615C8.79556 12.1602 8.79556 11.3854 9.29686 10.8841C9.79817 10.3828 10.5729 10.3828 11.0742 10.8841L13.125 12.8893L18.0469 7.96745C18.5482 7.46615 19.3229 7.46615 19.8242 7.96745C20.3255 8.46875 20.3255 9.24349 19.8242 9.74479L13.9909 15.5781ZM26.25 11.75C26.25 18.2214 21.0091 23.4167 14.5833 23.4167C8.11197 23.4167 2.91666 18.2214 2.91666 11.75C2.91666 5.32422 8.11197 0.0833344 14.5833 0.0833344C21.0091 0.0833344 26.25 5.32422 26.25 11.75ZM14.5833 2.27083C9.34244 2.27083 5.10416 6.55469 5.10416 11.75C5.10416 16.9909 9.34244 21.2292 14.5833 21.2292C19.7786 21.2292 24.0625 16.9909 24.0625 11.75C24.0625 6.55469 19.7786 2.27083 14.5833 2.27083Z" fill="url(#paint0_linear_3098_329)" fill-opacity="0.4"/> <defs> <linearGradient id="paint0_linear_3098_329" x1="4.15894" y1="27.459" x2="30.8119" y2="4.55078" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div><div>See where the industry is headed</div></div><div class="awards-header_benefits-item"><div class="w-embed"><svg width="30" height="24" viewBox="0 0 30 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.9909 15.5781C13.4896 16.0794 12.7148 16.0794 12.2135 15.5781L9.29686 12.6615C8.79556 12.1602 8.79556 11.3854 9.29686 10.8841C9.79817 10.3828 10.5729 10.3828 11.0742 10.8841L13.125 12.8893L18.0469 7.96745C18.5482 7.46615 19.3229 7.46615 19.8242 7.96745C20.3255 8.46875 20.3255 9.24349 19.8242 9.74479L13.9909 15.5781ZM26.25 11.75C26.25 18.2214 21.0091 23.4167 14.5833 23.4167C8.11197 23.4167 2.91666 18.2214 2.91666 11.75C2.91666 5.32422 8.11197 0.0833344 14.5833 0.0833344C21.0091 0.0833344 26.25 5.32422 26.25 11.75ZM14.5833 2.27083C9.34244 2.27083 5.10416 6.55469 5.10416 11.75C5.10416 16.9909 9.34244 21.2292 14.5833 21.2292C19.7786 21.2292 24.0625 16.9909 24.0625 11.75C24.0625 6.55469 19.7786 2.27083 14.5833 2.27083Z" fill="white"/> <path d="M13.9909 15.5781C13.4896 16.0794 12.7148 16.0794 12.2135 15.5781L9.29686 12.6615C8.79556 12.1602 8.79556 11.3854 9.29686 10.8841C9.79817 10.3828 10.5729 10.3828 11.0742 10.8841L13.125 12.8893L18.0469 7.96745C18.5482 7.46615 19.3229 7.46615 19.8242 7.96745C20.3255 8.46875 20.3255 9.24349 19.8242 9.74479L13.9909 15.5781ZM26.25 11.75C26.25 18.2214 21.0091 23.4167 14.5833 23.4167C8.11197 23.4167 2.91666 18.2214 2.91666 11.75C2.91666 5.32422 8.11197 0.0833344 14.5833 0.0833344C21.0091 0.0833344 26.25 5.32422 26.25 11.75ZM14.5833 2.27083C9.34244 2.27083 5.10416 6.55469 5.10416 11.75C5.10416 16.9909 9.34244 21.2292 14.5833 21.2292C19.7786 21.2292 24.0625 16.9909 24.0625 11.75C24.0625 6.55469 19.7786 2.27083 14.5833 2.27083Z" fill="url(#paint0_linear_3098_329)" fill-opacity="0.4"/> <defs> <linearGradient id="paint0_linear_3098_329" x1="4.15894" y1="27.459" x2="30.8119" y2="4.55078" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div><div>Tackle unique business challenges</div></div></div></div></div></div></div></div></section><section class="section_research-team"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="research-team_component"><div class="services-research_header"><h2>Meet your research teams</h2><div class="text-size-medium text-color-darkblue-light">With over a century of collective experience, our Research Experts are here to make sure your business gets the most out of your CRO Council membership.</div></div><div class="padding-vertical padding-medium"><div class="research-team_list hide"><div id="w-node-_431210b4-c74b-3ec9-500a-b4a8b021b529-ab980a13" class="team-member_item"><div class="team-member_image-wrapper"><div class="image-gradient-overlay"></div><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae495744da031e56fdea4b_research-areas_team-steve.jpg" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae495744da031e56fdea4b_research-areas_team-steve-p-500.jpg 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae495744da031e56fdea4b_research-areas_team-steve.jpg 700w" alt="Research Area Team- Steve " class="team-member_image"/></div><div class="team-member_name-wrapper"><div class="text-size-large text-weight-bold">Steve Frost</div><div class="text-size-regular">VP & Managing Director, Revenue Research and Advisory</div></div></div><div id="w-node-_431210b4-c74b-3ec9-500a-b4a8b021b532-ab980a13" class="team-member_item"><div class="team-member_image-wrapper"><div class="image-gradient-overlay"></div><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae49573065511f6beafa68_research-areas_team-jack.jpg" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae49573065511f6beafa68_research-areas_team-jack-p-500.jpg 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae49573065511f6beafa68_research-areas_team-jack.jpg 700w" alt="Research Area Team- Jack" class="team-member_image"/></div><div class="team-member_name-wrapper"><div class="text-size-large text-weight-bold">Jack Johnson</div><div class="text-size-regular">VP, Customer Growth and Renewal Research</div></div></div><div id="w-node-_431210b4-c74b-3ec9-500a-b4a8b021b53b-ab980a13" class="team-member_item"><div class="team-member_image-wrapper"><div class="image-gradient-overlay"></div><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae495de00057e5d2f54e4a_research-areas_team-jared.jpg" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae495de00057e5d2f54e4a_research-areas_team-jared-p-500.jpg 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae495de00057e5d2f54e4a_research-areas_team-jared.jpg 700w" alt="Research Area Team - Jared" class="team-member_image"/></div><div class="team-member_name-wrapper"><div class="text-size-large text-weight-bold">Jared Raftery</div><div class="text-size-regular">Director, Partner Revenue Research and Advisory</div></div></div><div id="w-node-_431210b4-c74b-3ec9-500a-b4a8b021b544-ab980a13" class="team-member_item"><div class="team-member_image-wrapper"><div class="image-gradient-overlay"></div><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae4957cf7b839360676cd5_research-areas_team-thomas.jpg" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae4957cf7b839360676cd5_research-areas_team-thomas-p-500.jpg 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae4957cf7b839360676cd5_research-areas_team-thomas.jpg 700w" alt="Research Area Team - Thomas" class="team-member_image"/></div><div class="team-member_name-wrapper"><div class="text-size-large text-weight-bold">Thomas Lah</div><div class="text-size-regular">Executive Director and Executive VP</div></div></div></div><div class="w-dyn-list"><div role="list" class="research-team_list w-dyn-items"><div data-w-id="a6abbfe7-cb3a-56a7-e883-28131a19afed" role="listitem" class="team-member_item w-dyn-item"><div class="team-member_image-wrapper"><div class="image-gradient-overlay"></div><img loading="lazy" src="https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/65b1a92eee1837e0961f4dff_6578c92e494e22bf6537f07e_jared-raftery-500.png" alt="" sizes="(max-width: 479px) 84vw, (max-width: 767px) 41vw, (max-width: 991px) 26vw, (max-width: 1279px) 27vw, 350px" srcset="https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/65b1a92eee1837e0961f4dff_6578c92e494e22bf6537f07e_jared-raftery-500-p-500.png 500w, https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/65b1a92eee1837e0961f4dff_6578c92e494e22bf6537f07e_jared-raftery-500.png 500w" class="team-member_image"/></div><div class="team-member_name-wrapper"><div class="text-size-large text-weight-bold">Jared Raftery</div><div class="text-size-regular">Director of Revenue Research and Advisory</div></div><div style="opacity:0;display:none" class="modal-wrapper"><div style="-webkit-transform:translate3d(0, 5rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 5rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 5rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 5rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="team-member_modal"><div fs-scrolldisable-element="enable" data-w-id="a6abbfe7-cb3a-56a7-e883-28131a19aff6" class="modal-close"><div class="modal-close_icon w-embed"><svg width="auto" height="auto" viewBox="0 0 22 32" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.375 22.625C21.1875 23.375 21.1875 24.6875 20.375 25.4375C20 25.8125 19.5 26 19 26C18.4375 26 17.9375 25.8125 17.5625 25.4375L11 18.875L4.375 25.4375C4 25.8125 3.5 26 3 26C2.4375 26 1.9375 25.8125 1.5625 25.4375C0.75 24.6875 0.75 23.375 1.5625 22.625L8.125 16L1.5625 9.4375C0.75 8.6875 0.75 7.375 1.5625 6.625C2.3125 5.8125 3.625 5.8125 4.375 6.625L11 13.1875L17.5625 6.625C18.3125 5.8125 19.625 5.8125 20.375 6.625C21.1875 7.375 21.1875 8.6875 20.375 9.4375L13.8125 16.0625L20.375 22.625Z" fill="#002A78"/> </svg></div></div><div class="team-member_modal-content"><div class="team-member_modal-image-wrapper"><div class="team-member_image-wrapper"><div class="image-gradient-overlay"></div><img loading="lazy" src="https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/65b1a92eee1837e0961f4dff_6578c92e494e22bf6537f07e_jared-raftery-500.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/65b1a92eee1837e0961f4dff_6578c92e494e22bf6537f07e_jared-raftery-500-p-500.png 500w, https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/65b1a92eee1837e0961f4dff_6578c92e494e22bf6537f07e_jared-raftery-500.png 500w" class="team-member_image"/></div><a data-wf-native-id-path="a6abbfe7-cb3a-56a7-e883-28131a19affd_instance-0" data-wf-element-id="a6abbfe7-cb3a-56a7-e883-28131a19affd" data-wf-cms-context="%5B%7B%22collectionId%22%3A%2265fcaa7967a5853eab9808c0%22%2C%22itemId%22%3A%2265fcaa7967a5853eab980e2b%22%7D%5D" href="https://www.linkedin.com/in/jaredraftery/" target="_blank" class="button is-secondary is-xlarge w-inline-block"><div class="icon-embed-xsmall w-embed"><svg width="14" height="16" viewBox="0 0 14 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13 1C13.5312 1 14 1.46875 14 2.03125V14C14 14.5625 13.5312 15 13 15H0.96875C0.4375 15 0 14.5625 0 14V2.03125C0 1.46875 0.4375 1 0.96875 1H13ZM4.21875 13V6.34375H2.15625V13H4.21875ZM3.1875 5.40625C3.84375 5.40625 4.375 4.875 4.375 4.21875C4.375 3.5625 3.84375 3 3.1875 3C2.5 3 1.96875 3.5625 1.96875 4.21875C1.96875 4.875 2.5 5.40625 3.1875 5.40625ZM12 13V9.34375C12 7.5625 11.5938 6.15625 9.5 6.15625C8.5 6.15625 7.8125 6.71875 7.53125 7.25H7.5V6.34375H5.53125V13H7.59375V9.71875C7.59375 8.84375 7.75 8 8.84375 8C9.90625 8 9.90625 9 9.90625 9.75V13H12Z" fill="url(#paint0_linear_713_13997)"/> <defs> <linearGradient id="paint0_linear_713_13997" x1="0.745371" y1="18.7541" x2="18.6896" y2="5.45169" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div><div class="label-size-xlarge button-text">Connect on LinkedIn</div></a></div><div id="w-node-a6abbfe7-cb3a-56a7-e883-28131a19b001-ab980a13" class="team-member_modal-text-wrapper"><div class="team-member_modal-name-wrapper"><h2 class="heading-style-h3">Jared Raftery</h2><div class="text-size-medium">Director of Revenue Research and Advisory</div></div><div class="w-richtext"><p>Jared Raftery is the Director of Revenue Research and Advisory for TSIA. In this role, he works with member companies to help them optimize their channels to drive incremental revenue at scale for XaaS offerings.</p><p>Jared is an industry thought-leader who has over 20 years of professional experience across the public and private sectors. Prior to arriving at TSIA, Jared built the Cloud and Managed Services partner program at Juniper Networks. He also developed a comprehensive strategy that enabled Juniper partners to create a step-by-step blueprint for success with recurring revenue. Jared joined Juniper from Cisco Systems, where he pioneered their global partner strategy for Customer Success—his groundbreaking work led to Cisco earning TSIA’s STAR Award for Best Practices in Customer Success.</p><p>Early in his career, Jared was a Sales Champion at Xerox Corporation. Following 9/11, he served as a pilot in the U.S. Navy and later served as the “Face of the Navy” on Capitol Hill.</p></div></div></div></div></div></div><div data-w-id="a6abbfe7-cb3a-56a7-e883-28131a19afed" role="listitem" class="team-member_item w-dyn-item"><div class="team-member_image-wrapper"><div class="image-gradient-overlay"></div><img loading="lazy" src="https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/66451d66028684beeea89845_Thomas%20Lah%20headshot.png" alt="" sizes="(max-width: 479px) 84vw, (max-width: 767px) 41vw, (max-width: 991px) 26vw, (max-width: 1279px) 27vw, 350px" srcset="https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/66451d66028684beeea89845_Thomas%20Lah%20headshot-p-500.png 500w, https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/66451d66028684beeea89845_Thomas%20Lah%20headshot.png 525w" class="team-member_image"/></div><div class="team-member_name-wrapper"><div class="text-size-large text-weight-bold">Thomas Lah</div><div class="text-size-regular">Executive Director and Executive Vice President</div></div><div style="opacity:0;display:none" class="modal-wrapper"><div style="-webkit-transform:translate3d(0, 5rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 5rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 5rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 5rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="team-member_modal"><div fs-scrolldisable-element="enable" data-w-id="a6abbfe7-cb3a-56a7-e883-28131a19aff6" class="modal-close"><div class="modal-close_icon w-embed"><svg width="auto" height="auto" viewBox="0 0 22 32" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.375 22.625C21.1875 23.375 21.1875 24.6875 20.375 25.4375C20 25.8125 19.5 26 19 26C18.4375 26 17.9375 25.8125 17.5625 25.4375L11 18.875L4.375 25.4375C4 25.8125 3.5 26 3 26C2.4375 26 1.9375 25.8125 1.5625 25.4375C0.75 24.6875 0.75 23.375 1.5625 22.625L8.125 16L1.5625 9.4375C0.75 8.6875 0.75 7.375 1.5625 6.625C2.3125 5.8125 3.625 5.8125 4.375 6.625L11 13.1875L17.5625 6.625C18.3125 5.8125 19.625 5.8125 20.375 6.625C21.1875 7.375 21.1875 8.6875 20.375 9.4375L13.8125 16.0625L20.375 22.625Z" fill="#002A78"/> </svg></div></div><div class="team-member_modal-content"><div class="team-member_modal-image-wrapper"><div class="team-member_image-wrapper"><div class="image-gradient-overlay"></div><img loading="lazy" src="https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/66451d66028684beeea89845_Thomas%20Lah%20headshot.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/66451d66028684beeea89845_Thomas%20Lah%20headshot-p-500.png 500w, https://cdn.prod.website-files.com/65932a5f2ab5244b61f0cc94/66451d66028684beeea89845_Thomas%20Lah%20headshot.png 525w" class="team-member_image"/></div><a data-wf-native-id-path="a6abbfe7-cb3a-56a7-e883-28131a19affd_instance-1" data-wf-element-id="a6abbfe7-cb3a-56a7-e883-28131a19affd" data-wf-cms-context="%5B%7B%22collectionId%22%3A%2265fcaa7967a5853eab9808c0%22%2C%22itemId%22%3A%2265fcaa7967a5853eab980e60%22%7D%5D" href="https://www.linkedin.com/in/thomas-lah-3371615/" target="_blank" class="button is-secondary is-xlarge w-inline-block"><div class="icon-embed-xsmall w-embed"><svg width="14" height="16" viewBox="0 0 14 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13 1C13.5312 1 14 1.46875 14 2.03125V14C14 14.5625 13.5312 15 13 15H0.96875C0.4375 15 0 14.5625 0 14V2.03125C0 1.46875 0.4375 1 0.96875 1H13ZM4.21875 13V6.34375H2.15625V13H4.21875ZM3.1875 5.40625C3.84375 5.40625 4.375 4.875 4.375 4.21875C4.375 3.5625 3.84375 3 3.1875 3C2.5 3 1.96875 3.5625 1.96875 4.21875C1.96875 4.875 2.5 5.40625 3.1875 5.40625ZM12 13V9.34375C12 7.5625 11.5938 6.15625 9.5 6.15625C8.5 6.15625 7.8125 6.71875 7.53125 7.25H7.5V6.34375H5.53125V13H7.59375V9.71875C7.59375 8.84375 7.75 8 8.84375 8C9.90625 8 9.90625 9 9.90625 9.75V13H12Z" fill="url(#paint0_linear_713_13997)"/> <defs> <linearGradient id="paint0_linear_713_13997" x1="0.745371" y1="18.7541" x2="18.6896" y2="5.45169" gradientUnits="userSpaceOnUse"> <stop stop-color="#002A78"/> <stop offset="0.22049" stop-color="#0053DB"/> <stop offset="0.444452" stop-color="#732EE4"/> <stop offset="0.949669" stop-color="#FF6530"/> </linearGradient> </defs> </svg></div><div class="label-size-xlarge button-text">Connect on LinkedIn</div></a></div><div id="w-node-a6abbfe7-cb3a-56a7-e883-28131a19b001-ab980a13" class="team-member_modal-text-wrapper"><div class="team-member_modal-name-wrapper"><h2 class="heading-style-h3">Thomas Lah</h2><div class="text-size-medium">Executive Director and Executive Vice President</div></div><div class="w-richtext"><p>Thomas Lah is the Executive Director and Executive Vice President of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, including <em>Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business</em> (2016) and <em>Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential</em> (2022). Thomas is also the host of TSIA’s podcast, <em>TECHtonic: Trends in Technology and Services</em>. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.</p><p>‍</p><p>Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas also taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.</p><p>‍<br/><br/>Thomas frequently writes about these topics on the TSIA blog: customer adoption, B4B, customer outcomes, outcome engineering, X-as-a-Service (XaaS).</p></div></div></div></div></div></div></div></div></div><div class="section-border border-gradient-stroke"></div><div class="research-team_support-wrapper"><div class="research-team_feature-divider"><div class="research-team_feature-divider-track"></div></div><div class="research-team_feature-wrapper"><div class="research-team_feature-content"><div class="research-team_feature-header"><h3 class="heading-style-h4 text-align-center">Supported by expert analytics and insights teams</h3><div class="text-size-medium text-color-darkblue-light">Our Data and Research Analysts and industry insights teams are here to make sure your researchers have everything they need to help your business thrive.</div></div><div class="research-team_feature-list"><div class="research-team_feature-item"><div class="research-team_feature-item-icon background-gradient-research-light"><div class="w-embed"><svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.1562 13.0312L37.4062 26.5312C36.5625 27.1875 35.3438 27.1875 34.5 26.5312L23.8125 17.1562L9.46875 26.625C8.4375 27.375 7.03125 27.0938 6.375 26.0625C5.625 25.0312 5.90625 23.625 6.9375 22.875L22.6875 12.375C23.5312 11.8125 24.6562 11.9062 25.4062 12.5625L36 21.8438L50.25 9.5625C51.1875 8.8125 52.5938 8.90625 53.4375 9.84375C54.1875 10.7812 54.0938 12.1875 53.1562 13.0312ZM24.75 46.5V31.5C24.75 31.125 24.375 30.75 24 30.75C23.5312 30.75 23.25 31.125 23.25 31.5V46.5C23.25 46.9688 23.5312 47.25 24 47.25C24.375 47.25 24.75 46.9688 24.75 46.5ZM24 27C26.4375 27 28.5 29.0625 28.5 31.5V46.5C28.5 49.0312 26.4375 51 24 51C21.4688 51 19.5 49.0312 19.5 46.5V31.5C19.5 29.0625 21.4688 27 24 27ZM12.75 46.5V40.5C12.75 40.125 12.375 39.75 12 39.75C11.5312 39.75 11.25 40.125 11.25 40.5V46.5C11.25 46.9688 11.5312 47.25 12 47.25C12.375 47.25 12.75 46.9688 12.75 46.5ZM12 36C14.4375 36 16.5 38.0625 16.5 40.5V46.5C16.5 49.0312 14.4375 51 12 51C9.46875 51 7.5 49.0312 7.5 46.5V40.5C7.5 38.0625 9.46875 36 12 36ZM36.75 37.5C36.75 37.125 36.375 36.75 36 36.75C35.5312 36.75 35.25 37.125 35.25 37.5V46.5C35.25 46.9688 35.5312 47.25 36 47.25C36.375 47.25 36.75 46.9688 36.75 46.5V37.5ZM31.5 37.5C31.5 35.0625 33.4688 33 36 33C38.4375 33 40.5 35.0625 40.5 37.5V46.5C40.5 49.0312 38.4375 51 36 51C33.4688 51 31.5 49.0312 31.5 46.5V37.5ZM48.75 46.5V31.5C48.75 31.125 48.375 30.75 48 30.75C47.5312 30.75 47.25 31.125 47.25 31.5V46.5C47.25 46.9688 47.5312 47.25 48 47.25C48.375 47.25 48.75 46.9688 48.75 46.5ZM48 27C50.4375 27 52.5 29.0625 52.5 31.5V46.5C52.5 49.0312 50.4375 51 48 51C45.4688 51 43.5 49.0312 43.5 46.5V31.5C43.5 29.0625 45.4688 27 48 27Z" fill="url(#paint0_linear_3098_382)"/> <defs> <linearGradient id="paint0_linear_3098_382" x1="8.13333" y1="50.96" x2="60.4651" y2="28.5503" gradientUnits="userSpaceOnUse"> <stop stop-color="#0053DB"/> <stop offset="1" stop-color="#732EE4"/> </linearGradient> </defs> </svg></div></div><div class="research-team_feature-item-text"><h4 class="heading-style-xsmall">Data Analysts</h4><div class="text-color-darkblue-light">Skilled in automation, visualization, and data engineering, our Data Analysts scale and maintain TSIA’s data engines.</div></div></div><div class="research-team_feature-item"><div class="research-team_feature-item-icon background-gradient-research-light"><div class="w-embed"><svg width="100%" height="100%" viewBox="0 0 61 60" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M26.6771 50.25C24.2396 49.3125 19.9271 48 16.8334 48C13.1771 48 8.48962 49.2188 5.58337 50.1562C4.45837 50.5312 3.33337 49.6875 3.33337 48.6562V13.875C3.33337 12.75 3.89587 11.7188 5.02087 11.3438C7.64587 10.3125 12.0521 9 16.8334 9C22.2709 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define the critical insights that fuel our research.</div></div></div><div class="research-team_feature-item"><div class="research-team_feature-item-icon background-gradient-research-light"><div class="w-embed"><svg width="100%" height="100%" viewBox="0 0 61 60" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M24.6666 15.8438C24.6666 15 24.1041 14.25 23.3541 13.6875C22.3229 12.9375 21.6666 11.8125 21.6666 10.5C21.6666 8.0625 24.2916 6 27.6666 6C30.9479 6 33.6666 8.0625 33.6666 10.5C33.6666 11.8125 32.9166 12.9375 31.8854 13.6875C31.1354 14.25 30.6666 15 30.6666 15.8438C30.6666 17.0625 31.6041 18 32.8229 18H38.1666C40.6041 18 42.6666 20.0625 42.6666 22.5V27.8438C42.6666 29.0625 43.6041 30 44.8229 30C45.6666 30 46.4166 29.5312 46.9791 28.7812C47.7291 27.75 48.8541 27 50.1666 27C52.6041 27 54.6666 29.7188 54.6666 33C54.6666 36.375 52.6041 39 50.1666 39C48.8541 39 47.7291 38.3438 46.9791 37.3125C46.4166 36.5625 45.6666 36 44.8229 36C43.6041 36 42.6666 37.0312 42.6666 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gradientUnits="userSpaceOnUse"> <stop stop-color="#0053DB"/> <stop offset="1" stop-color="#732EE4"/> </linearGradient> </defs> </svg></div></div><div class="research-team_feature-item-text"><h4 class="heading-style-xsmall">Data Journalists</h4><div class="text-color-darkblue-light">Through data-driven storytelling and targeted interviews with member companies, our Data Journalists interpret and present our research analysts' findings.</div></div></div></div></div></div></div></div></div></div></div></section><section class="section_research-testimonial"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="research-testimonial_component"><div class="research-testimonial_block"><div class="research-testimonial_row"><div id="w-node-_0cc12a68-a4e1-7b0f-f8f7-2cb070a9b5b0-ab980a13" class="testimonials_item is-dark"><div class="testimonials_content-wrapper is-dark"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae49907bc37e65912ac714_research-areas_testimonial-logo-avid.png" loading="lazy" alt="Logo" class="testimonials_company-logo"/><div class="text-size-medium text-color-white">“TSIA has helped provide important strategic insights and informative benchmarks as we continue to build out our overall GTM engagement model. Their benchmark survey helped us highlight some focus areas and TSIA’s research around best practices and their research inquiry services have allowed us to shape our organization to continue to improve our revenue growth rate and efficiency.”</div><div class="testimonials_sender-details"><div class="testimonials_sender-image-wrapper background-gradient-tsia-light"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae49579437d508501fd649_research-areas_testimonial-dp-tom.jpg" loading="lazy" alt="Testimonial- Tom" class="testimonials_sender-image"/></div><div class="testimonials_sender-name-wrapper"><div class="title-size-large">Tom Cordiner</div><div class="text-size-regular">Chief Revenue Officer</div></div></div></div></div><div id="w-node-_5002fc52-e20b-a642-108d-bb0b505c8fc4-ab980a13" class="testimonials_item is-dark"><div class="testimonials_content-wrapper is-dark"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae49906d1cea573602e78a_research-areas_testimonial-logo-teradata.png" loading="lazy" alt="Teradata" class="testimonials_company-logo"/><div class="text-size-medium text-color-white">“TSIA’s CRO Council has given me the opportunity to have meaningful conversations with other top executives about our shared challenges. For CROs, it’s hard to find a forum to hear new ideas and new approaches. We’ve been able to learn from others, while also sharing about the successes we’ve had.”</div><div class="testimonials_sender-details"><div class="testimonials_sender-image-wrapper background-gradient-tsia-light"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65ae4957a44abc384bd2deb0_research-areas_testimonial-dp-todd.jpg" loading="lazy" alt="Testimonial - Todd" class="testimonials_sender-image"/></div><div class="testimonials_sender-name-wrapper"><div class="title-size-large">Todd Cione</div><div class="text-size-regular">Chief Revenue Officer</div></div></div></div></div></div></div><div class="resource-interlude_component"><div class="resource-interlude_content-wrapper"><div class="resource-interlude_content-left"><h2><strong>Make data-backed decisions, not guesses</strong></h2><div class="text-size-regular">Learn how data-backed benchmarking helps tech companies measure performance, uncover opportunities, and accelerate revenue growth.</div><a data-wf-native-id-path="fc067fdc-55ed-df98-3cde-7a52cb8725bf:0eb85808-f553-5d4a-639f-0b8ebe30433b" data-wf-element-id="0eb85808-f553-5d4a-639f-0b8ebe30433b" data-wf-component-context="%5B%7B%22componentId%22%3A%220eb85808-f553-5d4a-639f-0b8ebe304334%22%2C%22instanceId%22%3A%22fc067fdc-55ed-df98-3cde-7a52cb8725bf%22%7D%5D" href="/resources/data-driven-benchmarking-for-tech-services" class="button is-xlarge w-inline-block"><div class="label-size-xlarge">Get the report</div></a></div><div class="resource-interlude_content-right"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/67819709a75d8ff620dc7430_TSIA%20Data-Driven%20Benchmarking%20for%20Tech%20Companies%20eBook_Page_01.webp" loading="lazy" alt="" sizes="(max-width: 479px) 90vw, (max-width: 767px) 94vw, (max-width: 991px) 39vw, (max-width: 1279px) 41vw, (max-width: 1439px) 42vw, 43vw" 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class="tsia-portal_header"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/659c9521b3cf6977be80143e_tsia-logo_portal.svg" loading="lazy" alt="" class="tsia-portal_logo"/><div class="tsia-portal_header-right"><h2 class="heading-style-h5"><strong>Essential resources to elevate your entire organization</strong></h2><div class="text-block">Your free TSIA Portal account gives you access to the tailored insights, strategies, and tactics you need to grow your organization and career.</div></div></div><div class="tsia-portal-wapper"><div class="autotab_wrapper"><div data-current="Tab 1" data-easing="ease" data-duration-in="400" data-duration-out="400" class="autotab_tabs for-image-right w-tabs"><div r-automatic-tabs="6" class="autotab_menu for-image-right w-tab-menu"><a data-w-tab="Tab 1" data-w-id="5410cc5a-0165-970e-0993-184178084924" class="autotab_tab-link for-image-right w-inline-block w-tab-link w--current"><div class="autotab_track"><div 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0.351608L7.85063 3.65161C8.02688 3.82786 8.1375 4.04536 8.18063 4.27223L7.93313 4.93223L6.6 5.43286C6.24188 5.56598 6.00375 5.90723 6 6.28973V6.30661C6.00188 6.54848 6.0975 6.77348 6.25875 6.94036L5.3475 7.85161C4.87875 8.32036 4.11938 8.32036 3.65063 7.85161L0.350625 4.55161C0.125625 4.32661 0 4.02098 0 3.70223V0.899108ZM1.5 2.09911C1.5 2.43098 1.76813 2.69911 2.1 2.69911C2.43188 2.69911 2.7 2.43098 2.7 2.09911C2.7 1.76723 2.43188 1.49911 2.1 1.49911C1.76813 1.49911 1.5 1.76723 1.5 2.09911ZM6.6 6.29911C6.6 6.16411 6.68438 6.04223 6.81 5.99536L8.4 5.39911L8.99625 3.80911C9.04313 3.68348 9.165 3.59911 9.3 3.59911C9.435 3.59911 9.55688 3.68161 9.60375 3.80911L10.2 5.39911L11.79 5.99536C11.9156 6.04223 12 6.16411 12 6.29911C12 6.43411 11.9175 6.55598 11.79 6.60286L10.2 7.19911L9.60375 8.78911C9.55688 8.91473 9.435 8.99911 9.3 8.99911C9.165 8.99911 9.04313 8.91661 8.99625 8.78911L8.4 7.19911L6.81 6.60286C6.68438 6.55598 6.6 6.43411 6.6 6.29911Z" fill="#732EE4"/> </svg></div><div 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9.68125L10.828 10.0313L11.1999 11.3875C11.2655 11.5625 11.1999 11.7594 11.0687 11.8906C10.9374 12.0219 10.7405 12.0875 10.5655 12.0219L9.20928 11.65L8.85928 13.0062C8.81553 13.2031 8.6624 13.3344 8.4874 13.4C8.29053 13.4437 8.11553 13.3781 7.9624 13.2469L6.9999 12.2406L6.01553 13.2469C5.8624 13.3781 5.6874 13.4437 5.49053 13.4C5.31553 13.3344 5.1624 13.2031 5.11865 13.0062L4.76865 11.65L3.4124 12.0219C3.2374 12.0875 3.04053 12.0219 2.90928 11.8906C2.77803 11.7594 2.7124 11.5625 2.77803 11.3875L3.1499 10.0313L1.79365 9.68125C1.59678 9.6375 1.46553 9.48438 1.3999 9.30938C1.35615 9.1125 1.42178 8.91563 1.55303 8.78438L2.55928 7.8L1.55303 6.81563C1.42178 6.68438 1.35615 6.4875 1.3999 6.3125C1.46553 6.1375 1.59678 5.98438 1.79365 5.94063L3.1499 5.59063L2.77803 4.23438C2.7124 4.05938 2.77803 3.8625 2.90928 3.73125C3.04053 3.6 3.2374 3.53438 3.4124 3.6L4.76865 3.97188L5.11865 2.61563C5.1624 2.41875 5.31553 2.2875 5.49053 2.22188C5.6874 2.17813 5.8624 2.24375 6.01553 2.375L6.9999 3.38125Z" 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9.30938C12.5124 9.48438 12.3812 9.6375 12.1843 9.68125L10.828 10.0313L11.1999 11.3875C11.2655 11.5625 11.1999 11.7594 11.0687 11.8906C10.9374 12.0219 10.7405 12.0875 10.5655 12.0219L9.20928 11.65L8.85928 13.0062C8.81553 13.2031 8.6624 13.3344 8.4874 13.4C8.29053 13.4437 8.11553 13.3781 7.9624 13.2469L6.9999 12.2406L6.01553 13.2469C5.8624 13.3781 5.6874 13.4437 5.49053 13.4C5.31553 13.3344 5.1624 13.2031 5.11865 13.0062L4.76865 11.65L3.4124 12.0219C3.2374 12.0875 3.04053 12.0219 2.90928 11.8906C2.77803 11.7594 2.7124 11.5625 2.77803 11.3875L3.1499 10.0313L1.79365 9.68125C1.59678 9.6375 1.46553 9.48438 1.3999 9.30938C1.35615 9.1125 1.42178 8.91563 1.55303 8.78438L2.55928 7.8L1.55303 6.81563C1.42178 6.68438 1.35615 6.4875 1.3999 6.3125C1.46553 6.1375 1.59678 5.98438 1.79365 5.94063L3.1499 5.59063L2.77803 4.23438C2.7124 4.05938 2.77803 3.8625 2.90928 3.73125C3.04053 3.6 3.2374 3.53438 3.4124 3.6L4.76865 3.97188L5.11865 2.61563C5.1624 2.41875 5.31553 2.2875 5.49053 2.22188C5.6874 2.17813 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8.91563 12.6218 9.1125 12.578 9.30938C12.5124 9.48438 12.3812 9.6375 12.1843 9.68125L10.828 10.0313L11.1999 11.3875C11.2655 11.5625 11.1999 11.7594 11.0687 11.8906C10.9374 12.0219 10.7405 12.0875 10.5655 12.0219L9.20928 11.65L8.85928 13.0062C8.81553 13.2031 8.6624 13.3344 8.4874 13.4C8.29053 13.4437 8.11553 13.3781 7.9624 13.2469L6.9999 12.2406L6.01553 13.2469C5.8624 13.3781 5.6874 13.4437 5.49053 13.4C5.31553 13.3344 5.1624 13.2031 5.11865 13.0062L4.76865 11.65L3.4124 12.0219C3.2374 12.0875 3.04053 12.0219 2.90928 11.8906C2.77803 11.7594 2.7124 11.5625 2.77803 11.3875L3.1499 10.0313L1.79365 9.68125C1.59678 9.6375 1.46553 9.48438 1.3999 9.30938C1.35615 9.1125 1.42178 8.91563 1.55303 8.78438L2.55928 7.8L1.55303 6.81563C1.42178 6.68438 1.35615 6.4875 1.3999 6.3125C1.46553 6.1375 1.59678 5.98438 1.79365 5.94063L3.1499 5.59063L2.77803 4.23438C2.7124 4.05938 2.77803 3.8625 2.90928 3.73125C3.04053 3.6 3.2374 3.53438 3.4124 3.6L4.76865 3.97188L5.11865 2.61563C5.1624 2.41875 5.31553 2.2875 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https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bb7e85e30a7945cc8a5606_portal_personalized-insights-p-1080.webp 1080w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65bb7e85e30a7945cc8a5606_portal_personalized-insights.webp 1536w" class="autotab_image"/></div><div data-w-tab="Tab 4" class="autotab_pane cc-pane_crypto w-tab-pane"><img width="380" sizes="(max-width: 479px) 90vw, (max-width: 767px) 94vw, (max-width: 991px) 92vw, (max-width: 1279px) 62vw, (max-width: 1439px) 63vw, (max-width: 1919px) 65vw, 69vw" alt="webflow tools refokus autotabs" src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/659c1b327729c1d1dfb88cf3_portal_expert-inquiry.png" loading="lazy" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/659c1b327729c1d1dfb88cf3_portal_expert-inquiry-p-500.png 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/659c1b327729c1d1dfb88cf3_portal_expert-inquiry-p-800.png 800w, 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data-wf-native-id-path="45a2dc4d-38b1-4331-3f04-8039a128bd74:09b1cf87-f35b-e723-e530-c32c8008a783:e2f66f15-d632-c44e-2e08-05559c7aee9a" data-wf-element-id="e2f66f15-d632-c44e-2e08-05559c7aee9a" data-wf-component-context="%5B%7B%22componentId%22%3A%229fe723a3-f6f0-0f5a-c5ea-ca8498f76002%22%2C%22instanceId%22%3A%2245a2dc4d-38b1-4331-3f04-8039a128bd74%22%7D%2C%7B%22componentId%22%3A%225410cc5a-0165-970e-0993-184178084919%22%2C%22instanceId%22%3A%2209b1cf87-f35b-e723-e530-c32c8008a783%22%7D%5D" href="http://portal.tsia.com/sign-in" target="_blank" class="button-text w-button">Already have an account? Sign in</a></div></div></div></div></div></div><div class="section-border border-gradient-left"></div></section><section class="section_conversation"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="conversation_component"><div class="conversation_header"><h2>Join the conversation</h2><div class="text-size-large">We couldn’t do what we do without you. That’s why whether in-person, virtually, or both, we’re proud to connect you with a diverse and inclusive network of other industry professionals who have solved the same challenges you’re facing.</div></div><div class="conversation_feature"><div class="conversation_feature-graphic"><div class="conversation_feature-image-wrapper shadow_elevation-5"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65956997e4e57b663126ba18_home_world-conference-min.webp" loading="lazy" sizes="(max-width: 479px) 88vw, (max-width: 767px) 70vw, (max-width: 991px) 39vw, (max-width: 1279px) 40vw, 41vw" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65956997e4e57b663126ba18_home_world-conference-min-p-500.webp 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65956997e4e57b663126ba18_home_world-conference-min-p-800.webp 800w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65956997e4e57b663126ba18_home_world-conference-min.webp 972w" alt="image - people at a conference" class="conversation_feature-image"/><div class="conversation_feature-element-wrapper background-gradient-tsia-light"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/6595690d1611b7bf8dd4382f_icon_world-conference.svg" loading="lazy" alt="icon - world conference "/></div></div></div><div class="conversation_feature-text"><h3 class="heading-style-h4">TSIA World conferences</h3><div class="text-size-large">Connect with a diverse community of your peers and industry experts, attend inspiring keynotes and breakout sessions, and solve your business’ most pressing challenges.</div><a data-wf-native-id-path="73dd47ff-70ca-2515-5231-4fca80f22420:5d270c91-1789-cefc-5ddd-3d384cdd0362" data-wf-element-id="5d270c91-1789-cefc-5ddd-3d384cdd0362" data-wf-component-context="%5B%7B%22componentId%22%3A%225d270c91-1789-cefc-5ddd-3d384cdd034d%22%2C%22instanceId%22%3A%2273dd47ff-70ca-2515-5231-4fca80f22420%22%7D%5D" href="/conference" target="_blank" class="button is-text w-inline-block"><div class="button-text label-size-2xlarge">Learn more <span class="fa-icon"></span></div></a></div></div><div class="conversation_feature is-inverse"><div id="w-node-_5d270c91-1789-cefc-5ddd-3d384cdd0368-4cdd034d" class="conversation_feature-text"><h3 class="heading-style-h4">TECHtonic: The TSIA Podcast</h3><div class="text-size-large">Join host Thomas Lah as he discusses tried-and-true strategies companies need to employ to stay relevant, get profitable, and succeed in the ever-changing technology and services space.</div><a data-wf-native-id-path="73dd47ff-70ca-2515-5231-4fca80f22420:5d270c91-1789-cefc-5ddd-3d384cdd036d" data-wf-element-id="5d270c91-1789-cefc-5ddd-3d384cdd036d" data-wf-component-context="%5B%7B%22componentId%22%3A%225d270c91-1789-cefc-5ddd-3d384cdd034d%22%2C%22instanceId%22%3A%2273dd47ff-70ca-2515-5231-4fca80f22420%22%7D%5D" href="https://podcasts.apple.com/us/podcast/techtonic-trends-in-technology-and-services/id1566024586" target="_blank" class="button is-text w-inline-block"><div class="button-text label-size-2xlarge">Tune in <span class="fa-icon"></span></div></a></div><div class="conversation_feature-graphic"><div class="conversation_feature-image-wrapper"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/664784cc0ae96c155b7cc6d0_TECHtonic%20Logo-4C.svg" loading="lazy" alt="Techtonic Logo" class="conversation_feature-image"/></div></div></div><div class="conversation_feature"><div class="conversation_feature-graphic"><div class="conversation_feature-image-wrapper"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65972c7aad3d7c5d9488e53f_home_discussions.webp" loading="lazy" sizes="(max-width: 479px) 88vw, (max-width: 767px) 70vw, (max-width: 991px) 39vw, (max-width: 1279px) 40vw, 41vw" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65972c7aad3d7c5d9488e53f_home_discussions-p-500.webp 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65972c7aad3d7c5d9488e53f_home_discussions-p-800.webp 800w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65972c7aad3d7c5d9488e53f_home_discussions-p-1080.png 1080w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65972c7aad3d7c5d9488e53f_home_discussions.webp 1292w" alt="graphic - discussions" class="conversation_feature-image"/></div></div><div class="conversation_feature-text"><h3 class="heading-style-h4">TSIA Discussions</h3><div class="text-size-large">Join a community of your industry peers to hear about lessons learned, discover best practices, and meet new friends along the way.</div><a data-wf-native-id-path="73dd47ff-70ca-2515-5231-4fca80f22420:5d270c91-1789-cefc-5ddd-3d384cdd037f" data-wf-element-id="5d270c91-1789-cefc-5ddd-3d384cdd037f" data-wf-component-context="%5B%7B%22componentId%22%3A%225d270c91-1789-cefc-5ddd-3d384cdd034d%22%2C%22instanceId%22%3A%2273dd47ff-70ca-2515-5231-4fca80f22420%22%7D%5D" href="https://discussions.tsia.com/" target="_blank" class="button is-text w-inline-block"><div class="button-text label-size-2xlarge">Check it out <span class="fa-icon"></span></div></a></div></div><div class="conversation_feature is-inverse"><div id="w-node-_5d270c91-1789-cefc-5ddd-3d384cdd0386-4cdd034d" class="conversation_feature-text"><h3 class="heading-style-h4">TSIA Webinars</h3><div class="text-size-large">Stay current on the latest tech industry trends and best practices with highly interactive sessions led by our experts and partners.</div><a data-wf-native-id-path="73dd47ff-70ca-2515-5231-4fca80f22420:5d270c91-1789-cefc-5ddd-3d384cdd038b" data-wf-element-id="5d270c91-1789-cefc-5ddd-3d384cdd038b" data-wf-component-context="%5B%7B%22componentId%22%3A%225d270c91-1789-cefc-5ddd-3d384cdd034d%22%2C%22instanceId%22%3A%2273dd47ff-70ca-2515-5231-4fca80f22420%22%7D%5D" href="https://portal.tsia.com/search?query=webinar&showUpcoming=true&contentTypes=Webinar&_gl=1*jps8rk*_ga*MTM2Njc4ODI2OC4xNzE0MDc0NjY3*_ga_6JKRY2BMVT*MTcxNjIxNjA0NS4zLjEuMTcxNjIxNjIwOS41Mi4wLjA." target="_blank" class="button is-text w-inline-block"><div class="button-text label-size-2xlarge">See what's trending <span class="fa-icon"></span></div></a></div><div class="conversation_feature-graphic"><div class="conversation_feature-image-wrapper shadow_elevation-5"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/659569977c739efa7cc3c4b3_home_tsia-webinars-min.webp" loading="lazy" sizes="(max-width: 479px) 88vw, (max-width: 767px) 70vw, (max-width: 991px) 39vw, (max-width: 1279px) 40vw, 41vw" srcset="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/659569977c739efa7cc3c4b3_home_tsia-webinars-min-p-500.webp 500w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/659569977c739efa7cc3c4b3_home_tsia-webinars-min-p-800.webp 800w, https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/659569977c739efa7cc3c4b3_home_tsia-webinars-min.webp 972w" alt="image - 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Our team is here to help answer any questions you have.</p></div><a data-wf-native-id-path="77b6e623-0b7d-1f07-5e0f-af099aad406e:1cca8686-0c55-902c-f5d4-dbbaf7cca578" data-wf-element-id="1cca8686-0c55-902c-f5d4-dbbaf7cca578" data-wf-component-context="%5B%7B%22componentId%22%3A%22fd9bcdf5-8f0c-8f68-d516-209563d01f85%22%2C%22instanceId%22%3A%2277b6e623-0b7d-1f07-5e0f-af099aad406e%22%7D%5D" href="/contact-us" target="_blank" class="button is-text discover-plan_button w-inline-block"><div class="button-text"><strong>Contact us </strong><span><strong> </strong></span> <span class="fa-icon"></span></div></a></div></div></div></div></div></section></main><footer class="footer_component"><div class="footer_top"><div class="padding-global"><div class="footer_container"><div class="footer_top-content"><div class="footer_top-content-left text-align-left"><img src="https://cdn.prod.website-files.com/658dbc804e944f22d8fdf0b5/65fc88d50611c47f101b53ae_tsia_logo_tagline.svg" loading="lazy" alt="" class="footer_logo"/><div class="text-size-small">TSIA (Technology & Services Industry Association) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. 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