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And, in today’s persistently hybrid, multilocation workplace, reimagining that <i>where</i> can be a breakthrough innovation of its own.</p> <p>The truth is, <i>where</i> teams meet to collaborate and innovate has been steadily changing for years, and not simply because of the pandemic, as we detailed in our recent report, “2023 KPMG Benchmarking Innovation Impact,” which surveyed innovation leaders at 216 companies across a wide range of industries. The increasing sophistication and prevalence of digital collaboration tools have promised no end of innovation acceleration; but those promises are still taking shape and remain largely unfulfilled, as our report notes. </p> <p>Successful innovators today are harnessing the best advantages of hybrid collaboration while still making time for old-fashioned in-person connections. And that doesn’t mean sequestering teams in some old-fashioned outdated office space, as we at KPMG learned firsthand in our own innovative collaboration with Monumental Sports & Entertainment (MSE). </p> </div> </div> </div> <div class="modulelayeringblock--left background-white"> <div class="modulelayeringblock--top background-white"></div> <div class="modulelayeringblock--middle background-white"></div> <div class="modulelayeringblock--bottom background-white"></div> </div> </div> </div> <div class="inlinesinglevideo aem-GridColumn aem-GridColumn--default--12"><section class="cmp-inlinesinglevideo "> <div class="modulelayeringblock--left background-gray-100"></div> <div class="cmp-inlinesinglevideo__container background-white columns "> <div class="cmp-inlinesinglevideo__image " data-video="https://youtu.be/iXPlnWKkAO0"> <img src="/kpmg-us/content/dam/kpmg/video-gallery/innovative-spaces-next-frontier-big-ideas.jpg" alt/> <svg viewBox="0 0 112 112" fill="none" title="Play Video" xmlns="http://www.w3.org/2000/svg"> <path fill="#1E49E2" d="M0 0h112v112H0z"/> <g clip-path="url(#a)"> <path class="svg-play-triangle" d="M49.25 47a.75.75 0 0 0-.75.75v16.5a.75.75 0 0 0 1.111.657l15-8.25a.75.75 0 0 0 0-1.314l-15-8.25A.751.751 0 0 0 49.25 47Z" fill="#fff"/> </g> <defs> <clipPath id="a"> <path fill="#fff" transform="matrix(1 0 0 -1 44 68)" d="M0 0h24v24H0z"/> </clipPath> </defs> </svg> </div> <div class="cmp-inlinesinglevideo__caption"><h3>Unconventional thinking changes the game</h3> </div> </div> <div class="modulelayeringblock--right background-white"></div> </section> </div> <div class="wysiwyg aem-GridColumn aem-GridColumn--default--12"><div class="cmp-wysiwyg "> <div class="modulelayeringblock--left background-gray-100"> <div class="modulelayeringblock--top background-gray-100"></div> <div class="modulelayeringblock--middle background-gray-100"></div> <div class="modulelayeringblock--bottom background-gray-100"></div> </div> <div class="cmp-wysiwyg__container background-gray-100 "> <div class="cmp-wysiwyg__header"> <h2 class="cmp-wysiwyg__headline">Making space for innovation</h2> </div> <div class="cmp-wysiwyg__content "> <div class="cmp-wysiwyg__body "> <p>Much like the changing dynamics of the overall workplace, any remaining debate over <i>where</i> teams innovate risks missing the point: The workplace has been transformed—by forces that were in motion well before the pandemic speeded things up—and where and how teams innovate is following suit.</p> <p>Even amid back-to-the-office mandates, some mix of hybrid, multilocation work is here to stay. And that extends to the innovation team. Indeed, 81 percent of the respondents in our innovation benchmarking survey say their teams now collaborate in a hybrid model, with another 13 percent saying they are fully virtual. (And nearly half said that hybrid approach was true even before the pandemic.)</p> <p>One important trend we saw in our survey was to clearly define a collaboration space to fit the changing workplace. For example, 57 percent of respondents said they have at least one dedicated innovation space (regardless of whether people are attending physically or virtually), and 63 percent of them are using their space at least once a week.</p> </div> </div> </div> <div class="modulelayeringblock--left background-gray-100"> <div class="modulelayeringblock--top background-gray-100"></div> <div class="modulelayeringblock--middle background-gray-100"></div> <div class="modulelayeringblock--bottom background-gray-100"></div> </div> </div> </div> <div class="listicle aem-GridColumn aem-GridColumn--default--12"><div class="cmp-listicle background-white is-cropped "> <div class="modulelayeringblock--left background-gray-100"> <div class="modulelayeringblock--top background-gray-100"></div> <div class="modulelayeringblock--bottom background-gray-100"></div> </div> <div class="cmp-listicle__container"> <h3 class="cmp-listicle__heading"></h3> <div class="cmp-listicle__description"><p><span class="body-reg-lg">Among the key benefits we heard from respondents in this new hybrid collaboration approach:</span></p> </div> <div class="cmp-listicle__list"> <div class="cmp-listicle__item"> <div class="cmp-listicle__circle"> <p class="cmp-listicle__number">1</p> <img src="/kpmg-us/content/dam/kpmg/icons/Web_group-on-light.svg" alt class="cmp-listicle__icon"/> </div> <div class="cmp-listicle__data global-richtext">Ease of communication and access to more team members via remote tools.</div> </div> <div class="cmp-listicle__item"> <div class="cmp-listicle__circle"> <p class="cmp-listicle__number">2</p> <img src="/kpmg-us/content/dam/kpmg/icons/Web_Integrated-Intelligent-Forecasting-on-light.svg" alt class="cmp-listicle__icon"/> </div> <div class="cmp-listicle__data global-richtext">Ability to recruit from a larger and more diverse talent pool.</div> </div> <div class="cmp-listicle__item"> <div class="cmp-listicle__circle"> <p class="cmp-listicle__number">3</p> <img src="/kpmg-us/content/dam/kpmg/icons/Web_Tariff-Recovery-Mitigation-on-light.svg" alt class="cmp-listicle__icon"/> </div> <div class="cmp-listicle__data global-richtext">More time and energy, and not bound by office-hours restrictions (“creativity does not run on a clock,” as one respondent noted). </div> </div> </div> </div> <div class="modulelayeringblock--right"> <div class="modulelayeringblock--top background-white"></div> <div class="modulelayeringblock--bottom background-white"></div> </div> </div> </div> <div class="wysiwyg aem-GridColumn aem-GridColumn--default--12"><div class="cmp-wysiwyg is-cropped"> <div class="modulelayeringblock--left background-gray-100"> <div class="modulelayeringblock--top background-gray-100"></div> <div class="modulelayeringblock--middle background-gray-100"></div> <div class="modulelayeringblock--bottom background-gray-100"></div> </div> <div class="cmp-wysiwyg__container background-white "> <div class="cmp-wysiwyg__content "> <div class="cmp-wysiwyg__body "> <div>Still, challenges remain. Specifically, access and engagement with leadership, which has traditionally been a top barrier for innovation teams in general.<br /> </div> </div> </div> </div> <div class="modulelayeringblock--left background-white"> <div class="modulelayeringblock--top background-white"></div> <div class="modulelayeringblock--middle background-white"></div> <div class="modulelayeringblock--bottom background-white"></div> </div> </div> </div> <div class="wysiwyg aem-GridColumn aem-GridColumn--default--12"><div class="cmp-wysiwyg "> <div class="modulelayeringblock--left background-gray-100"> <div class="modulelayeringblock--top background-gray-100"></div> <div class="modulelayeringblock--middle background-gray-100"></div> <div class="modulelayeringblock--bottom background-gray-100"></div> </div> <div class="cmp-wysiwyg__container background-gray-100 "> <div class="cmp-wysiwyg__header"> <h2 class="cmp-wysiwyg__headline">Thinking outside the luxury box </h2> </div> <div class="cmp-wysiwyg__content "> <div class="cmp-wysiwyg__body "> <p>Even as innovators adjust to the new realities of the workplace—and spending less time physically together—our KPMG teams have also seen an increasing demand from our innovation clients for at least some in-person sessions. <br /> </p> <p>While virtual works well for smaller, shorter meetings, more than half of the larger innovation initiatives we have led for clients over the last year have included in-person sesseions. Whether that’s due to “hybrid fatigue” or just nostalgic instincts for the value of meeting face-to-face, it’s challenged our KPMG teams to rethink our own ideas about innovation spaces—and specifically, our KPMG Ignition Centers.</p> <p>KPMG Ignition Centers are immersive, multisensory physical spaces that curate innovation experiences for clients using a combination of talent, environment, and leading practices. We strive to continually innovate our innovation space. And we found a great, counterintuitive, “hiding in plain sight” opportunity to do just that in the past year in a unique collaboration with MSE. </p> <p>MSE’s Capital One Arena in Washington, DC, hosts the company’s professional sports teams (NBA Wizards, NHL Capitals) as well as concerts and other events. Minus sports and events, though, it’s a dynamic space that goes relatively unused over the full 365 days, 8,760 hours a year. And that “down time” presented a real chance to innovate.</p> <p>So, we worked with MSE to transform one of the arena’s mega-suites into a state-of-the-art KPMG Ignition Center, open full-time and year-round to host client innovation sessions of all types. </p> <p>The suite’s modular and movable functionality create a unique room design for each business session, fully equipped with advanced technology. A central video wall displays stories and demonstrations to facilitate discussions. Interactive screen displays are scattered throughout the room to showcase relevant visuals during meetings. Plus, video-streaming enables people to join sessions from anywhere.</p> <p>As Ted Leonsis, MSE’s founder, chairman and CEO noted: “Taking a suite normally used to host clients to watch Capitals and Wizards games and innovate within it—bringing customers into an environment that’s unexpected and creating a destination to engage people to think differently —is such a big idea.”</p> <p>As Ted Leonsis, MSE’s founder, chairman and CEO noted:</p> </div> </div> </div> <div class="modulelayeringblock--left background-gray-100"> <div class="modulelayeringblock--top background-gray-100"></div> <div class="modulelayeringblock--middle background-gray-100"></div> <div class="modulelayeringblock--bottom background-gray-100"></div> </div> </div> </div> <div class="pullquote aem-GridColumn aem-GridColumn--default--12"><div class="cmp-pullquote without-image background-cobalt-blue "> <div class="modulelayeringblock--left"> <div class="modulelayeringblock--top"></div> <div class="modulelayeringblock--middle"></div> <div class="modulelayeringblock--bottom background-cobalt-blue"></div> </div> <div class="cmp-pullquote__container"> <div class="cmp-pullquote__icon background-cobalt-blue"> <svg viewBox="0 0 315 269" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M239.183 143.166L239.228 143.616L239.68 143.616L314.5 143.616L314.5 268.5L178.773 268.5L178.773 168.005C178.773 119.58 190.427 81.7364 213.675 54.4115C237.145 27.1987 269.94 9.25759 312.101 0.612201L312.101 49.41C279.886 59.3569 258.124 77.2728 246.9 103.183C240.474 116.969 237.893 130.299 239.183 143.166ZM68.1474 102.226L68.1458 102.229C62.3612 115.375 59.5354 128.902 60.5012 143.034L60.533 143.5L61 143.5L136.5 143.5L136.5 268.5L0.499977 268.5L0.499985 168.005C0.499989 120.218 11.8349 82.53 34.4476 54.8839C57.282 27.356 90.0673 9.2544 133.5 0.608613L133.5 49.633C100.973 59.8898 79.3739 77.2638 68.1474 102.226Z" stroke="currentColor"/> </svg> </div> <div class="cmp-pullquote__content-wrapper"> <div class="cmp-pullquote__content"><p>Taking a suite normally used to host clients to watch Capitals and Wizards games and innovate within it—bringing customers into an environment that’s unexpected and creating a destination to engage people to think differently —is such a big idea.</p> </div> </div> <div class="cmp-pullquote__feature"> <div class="cmp-pullquote__feature-content"> <p class="cmp-pullquote__feature-name"> Ted Leonsis </p> <p class="cmp-pullquotet__feature-title"> MSE founder, chairman and CEO </p> </div> </div> <div class="cmp-pullquote__block background-cobalt-blue"></div> </div> <div class="modulelayeringblock--right"> <div class="modulelayeringblock--top background-white"></div> <div class="modulelayeringblock--middle background-white"></div> <div class="modulelayeringblock--bottom background-white"></div> </div> </div> </div> <div class="listicle aem-GridColumn aem-GridColumn--default--12"><div class="cmp-listicle background-white is-cropped "> <div class="modulelayeringblock--left background-gray-100"> <div class="modulelayeringblock--top background-gray-100"></div> <div class="modulelayeringblock--bottom background-gray-100"></div> </div> <div class="cmp-listicle__container"> <h3 class="cmp-listicle__heading"></h3> <div class="cmp-listicle__description"><h2>The personal touch</h2> <p>In an ever-more digitally connected world, we believe that in-person collaboration continues to play a critical role in successful innovation. Sure, virtual collaboration tools have their own unique superpowers as well. But both our clients and internal stakeholders say that the KPMG Ignition Center experiences are uniquely energizing and productive in ways that virtual simply cannot replicate.<br /> </p> <p>Distraction-free sessions encourage robust collaboration and teamwork, while shared access to advanced tools and data can deliver real-time insights that would take weeks in a virtual-only model. The key, though, is to establish the unique expectations and goals that drive successful in-person innovation. Our KPMG teams focus on these five steps:</p> </div> <div class="cmp-listicle__list"> <div class="cmp-listicle__item"> <div class="cmp-listicle__circle"> <p class="cmp-listicle__number">1</p> <img src="/kpmg-us/content/dam/kpmg/icons/Web_Target-Operating-Model-Design-on-light.svg" alt class="cmp-listicle__icon"/> </div> <div class="cmp-listicle__data global-richtext">Meet with purpose</div> </div> <div class="cmp-listicle__item"> <div class="cmp-listicle__circle"> <p class="cmp-listicle__number">2</p> <img src="/kpmg-us/content/dam/kpmg/icons/Web_group-on-light.svg" alt class="cmp-listicle__icon"/> </div> <div class="cmp-listicle__data global-richtext">Include the right people</div> </div> <div class="cmp-listicle__item"> <div class="cmp-listicle__circle"> <p class="cmp-listicle__number">3</p> <img src="/kpmg-us/content/dam/kpmg/icons/Web_Tax-Technology-Enablement-on-light.svg" alt class="cmp-listicle__icon"/> </div> <div class="cmp-listicle__data global-richtext">Integrate technology strategically</div> </div> <div class="cmp-listicle__item"> <div class="cmp-listicle__circle"> <p class="cmp-listicle__number">4</p> <img src="/kpmg-us/content/dam/kpmg/icons/Web_business-tran-on-light.svg" alt class="cmp-listicle__icon"/> </div> <div class="cmp-listicle__data global-richtext">Leverage the space to create a more meaningful experience</div> </div> <div class="cmp-listicle__item"> <div class="cmp-listicle__circle"> <p class="cmp-listicle__number">5</p> <img src="/kpmg-us/content/dam/kpmg/icons/Web_chat-on-light.svg" alt class="cmp-listicle__icon"/> </div> <div class="cmp-listicle__data global-richtext">Extend the value of the physical interaction</div> </div> </div> </div> <div class="modulelayeringblock--right"> <div class="modulelayeringblock--top background-white"></div> <div class="modulelayeringblock--bottom background-white"></div> </div> </div> </div> <div class="insightsshowcase aem-GridColumn aem-GridColumn--default--12"><section 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*</label> <input id="contactusnav-email-address" maxlength="254" name="EmailAddress" type="text" placeholder="Email Address *" data-validation="required|email|max:254"/> <span class="cmp-form__error"></span> </div> <div class="cmp-form__field cmp-form__field--text cmp-form__field--busphone"> <label for="contactusnav-bus-phone">Phone Number</label> <input id="contactusnav-bus-phone" maxlength="50" name="busPhone" type="text" placeholder="Phone Number" data-validation="phone"/> <span class="cmp-form__error"></span> </div> <div class="cmp-form__field cmp-form__field--text cmp-form__field--firstname"> <label for="contactusnav-first-name">First Name *</label> <input id="contactusnav-first-name" maxlength="100" name="FirstName" type="text" placeholder="First Name *" data-validation="required|string|max:100"/> <span class="cmp-form__error"></span> </div> <div class="cmp-form__field cmp-form__field--text cmp-form__field--lastname"> <label for="contactusnav-last-name">Last Name *</label> <input 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Georgia and the South Sandwich Islands</option> <option value="SS">South Sudan</option> <option value="ES">Spain</option> <option value="LK">Sri Lanka</option> <option value="SH">St. Helena</option> <option value="PM">St. Pierre and Miquelon</option> <option value="VC">St. Vincent and Grenadines</option> <option value="SD">Sudan</option> <option value="SR">Suriname</option> <option value="SJ">Svalbard/Jan Mayen Isls.</option> <option value="SZ">Swaziland</option> <option value="SE">Sweden</option> <option value="CH">Switzerland</option> <option value="SY">Syria</option> <option value="TW">Taiwan</option> <option value="TJ">Tajikistan</option> <option value="TZ">Tanzania</option> <option value="TH">Thailand</option> <option value="TL">Timor-Leste</option> <option value="TG">Togo</option> <option value="TK">Tokelau</option> <option value="TO">Tonga</option> <option value="TT">Trinidad and Tobago</option> <option value="TN">Tunisia</option> <option value="TR">Turkey</option> <option value="TM">Turkmenistan</option> <option value="TC">Turks/Caicos Isls.</option> <option value="TV">Tuvalu</option> <option value="UG">Uganda</option> <option value="UA">Ukraine</option> <option value="AE">United Arab Emirates</option> <option value="GB">United Kingdom</option> <option value="US">United States</option> <option value="UM">US Minor Outlying Is.</option> <option value="UY">Uruguay</option> <option value="UZ">Uzbekistan</option> <option value="VU">Vanuatu</option> <option value="VA">Vatican City</option> <option value="VE">Venezuela</option> <option value="VN">Vietnam</option> <option value="VG">Virgin Islands (British)</option> <option value="VI">Virgin Islands (U.S.)</option> <option value="WF">Wallis/Futuna Isls.</option> <option value="EH">Western Sahara</option> <option value="YE">Yemen</option> <option value="ZM">Zambia</option> <option value="ZW">Zimbabwe</option> </select> </div> <span class="cmp-form__error"></span> </div> <div class="cmp-form__field 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