Customer Marketing Alliance on LinkedIn: Customer Marketing Summit New York 2025

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role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding"> <section class="mb-3"> <h1 class="section-title mb-2"> Customer Marketing Alliance’s Post </h1> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card main-feed-activity-card-with-comments" data-activity-urn="urn:li:activity:7266858262895935489" data-featured-activity-urn="urn:li:activity:7266858262895935489" data-attributed-urn="urn:li:ugcPost:7266752064037310464">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/customer-marketing-alliance?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQEc75FFl4WblQ/company-logo_100_100/company-logo_100_100/0/1721818800513/customer_marketing_alliance_logo?e=2147483647&v=beta&t=K3fot9VgA4EBOznj5GZCFwkDnlUW9U6GrKOekTc-TqY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Customer Marketing Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/customer-marketing-alliance?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Customer Marketing Alliance" data-tracking-will-navigate> Customer Marketing Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,604 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" 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Click through to see the headliners👇, before grabbing your brochure for more information. <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FeK4rWfF3&urlhash=vjuO&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/eK4rWfF3</a></p>  </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{"action":"init","a11y":{"pagination":{"paginationValue":"Current page","paginationLength":"Total pages"},"sidepanelLeft":{"navButton":"Go to previous page of document"},"sidepanelRight":{"navButton":"Go to next page of document"},"topbar":{"cancelButton":"Exit full screen","downloadButton":"Download document"},"toolbarA11y":{"fullscreenOnButtonA11yControlText":"Enter full screen. 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grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=public_post_comment_actor-image" data-tracking-control-name="public_post_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="GTM Alliance"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://www.linkedin.com/company/go-to-market-alliance?trk=public_post_comment_actor-name" data-tracking-control-name="public_post_comment_actor-name" data-tracking-will-navigate> GTM Alliance </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline"></p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1w </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" 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babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">This lineup sounds like an all-star cast for customer marketing insights!</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fcustomer-marketing-alliance_customer-marketing-summit-new-york-2025-activity-7266858262895935489-E0e_&trk=public_post_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="public_post_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> 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alt="Community-Led Alliance"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://uk.linkedin.com/company/community-led-alliance?trk=public_post_comment_actor-name" data-tracking-control-name="public_post_comment_actor-name" data-tracking-will-navigate> Community-Led Alliance </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline"></p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1w </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fcustomer-marketing-alliance_customer-marketing-summit-new-york-2025-activity-7266858262895935489-E0e_&trk=public_post_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="public_post_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7266752064037310464,7266876486295433218)" data-semaphore-tracking-prefix="public_post_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Star-studded is an understatement! This summit will definitely set new benchmarks in customer marketing excellence. </p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fcustomer-marketing-alliance_customer-marketing-summit-new-york-2025-activity-7266858262895935489-E0e_&trk=public_post_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="public_post_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s 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</ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Starring: <a class="link" href="https://www.linkedin.com/in/bridgetmkheaton?trk=public_post_comment-text" target="_self" data-tracking-control-name="public_post_comment-text" data-tracking-will-navigate>Bridget Heaton</a>, <a class="link" href="https://www.linkedin.com/in/tranformationleaderrajmittal?trk=public_post_comment-text" target="_self" data-tracking-control-name="public_post_comment-text" data-tracking-will-navigate>Rajesh Mittal</a>, Zalini Persaud, MS, <a class="link" href="https://www.linkedin.com/in/nisha-patel-5508062?trk=public_post_comment-text" target="_self" data-tracking-control-name="public_post_comment-text" data-tracking-will-navigate>Nisha Patel</a>, <a class="link" href="https://www.linkedin.com/in/christina-dalton-83540315?trk=public_post_comment-text" target="_self" data-tracking-control-name="public_post_comment-text" data-tracking-will-navigate>Christina Dalton</a>, <a class="link" href="https://www.linkedin.com/in/knaylor?trk=public_post_comment-text" target="_self" data-tracking-control-name="public_post_comment-text" data-tracking-will-navigate>Kristine Naylor</a>, <a class="link" href="https://www.linkedin.com/in/jeannemtalbot?trk=public_post_comment-text" target="_self" data-tracking-control-name="public_post_comment-text" data-tracking-will-navigate>Jeanne Nitschke (Talbot) (She/Her)</a>, <a class="link" href="https://www.linkedin.com/in/shelby-allen-87321535?trk=public_post_comment-text" target="_self" data-tracking-control-name="public_post_comment-text" data-tracking-will-navigate>Shelby Allen</a>, <a class="link" href="https://www.linkedin.com/in/rohith-neil-bhatia?trk=public_post_comment-text" target="_self" 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class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </section> <section class="core-section-container my-3 related-posts">  <h2 class="core-section-container__title section-title"> More Relevant Posts </h2>  <div class="core-section-container__content break-words"> <ul> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Demand Spring" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/demand-spring_demand-spring-customer-marketing-part-5-activity-7192145877795328000-9h5L" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7192145877795328000" data-featured-activity-urn="urn:li:activity:7192145877795328000" data-attributed-urn="urn:li:ugcPost:7191937723190935552">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://ca.linkedin.com/company/demand-spring?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQGa8vHltwPNcQ/company-logo_100_100/company-logo_100_100/0/1731516078652/demand_spring_logo?e=2147483647&v=beta&t=pb-iRC0BzxPELE7jm6b4ffkAMXhrEeFaPwbdTy5wIKU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Demand Spring, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://ca.linkedin.com/company/demand-spring?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Demand Spring" data-tracking-will-navigate> Demand Spring </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  6,890 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Part 5 of our '5 Characteristics of World-Class Customer Marketing Programs' series has arrived! Swipe right for the inside scoop! 👉 We're excited to introduce our Director of Strategy Consulting, <a class="link" href="https://www.linkedin.com/in/eplihcik?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Elli Plihcik</a>, who will be sharing valuable insights on how to make sure your customer is heard. 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</a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://ca.linkedin.com/company/demand-spring?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Demand Spring" data-tracking-will-navigate> Demand Spring </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  6,890 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer 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class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Part 4 of our '5 Characteristics of World-Class Customer Marketing Programs' series has arrived! We're excited to introduce our Director of Strategy Consulting, <a class="link" href="https://www.linkedin.com/in/eplihcik?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Elli Plihcik</a>, who will be sharing valuable insights on becoming a master at upselling. Swipe right for the inside scoop 👉 Ready to elevate your marketing game? Begin your journey here ➡️ <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FdDYWis6Q&urlhash=8ffL&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/dDYWis6Q</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcustomermarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#CustomerMarketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretention&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Retention</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingstrategy&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#MarketingStrategy</a></p>  </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{"action":"init","a11y":{"pagination":{"paginationValue":"Current page","paginationLength":"Total pages"},"sidepanelLeft":{"navButton":"Go to previous page of document"},"sidepanelRight":{"navButton":"Go to next page of document"},"topbar":{"cancelButton":"Exit full screen","downloadButton":"Download document"},"toolbarA11y":{"fullscreenOnButtonA11yControlText":"Enter full screen. 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Did you miss our webinar this week on connecting and delighting customers with direct mail across the entire customer lifecycle? We had a terrific time sharing real life examples of direct mail campaigns that have been applied to various parts of the customer journey. Check out the recording and get inspired here: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FeJkcTCv4&urlhash=bwUd&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/eJkcTCv4</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdirectmailmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#DirectmailMarketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fwebinar&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Webinar</a> <a class="link" 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href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Epfl%2Ecom%2Fwebinar%2Fconnect-and-delight-across-the-customer-lifecycle&urlhash=sBD0&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Connect and Delight Across the Customer Lifecycle - PFL" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQHqWlVPchStsA/articleshare-shrink_1280_800/articleshare-shrink_1280_800/0/1713297038172?e=2147483647&v=beta&t=AaB7D6cSHIttP60X5yUxrA4Urj9ZQisbHjFtjkU9N4c" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" 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class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7266510953574223872" data-featured-activity-urn="urn:li:activity:7266510953574223872" data-attributed-urn="urn:li:share:7266510952282398720">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/steppost?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGoP_NUf42S4Q/company-logo_100_100/company-logo_100_100/0/1702923400679?e=2147483647&v=beta&t=JyNmqvXqFFR2WzachZus3QoQsrWIT-qlgOt73iyVoEs" data-ghost-classes="bg-color-entity-ghost-background" 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fsteppost_tailor-your-communication-to-each-stage-of-activity-7266510953574223872-uU5D&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7266510953574223872" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Tailor Your Communication to Each Stage of the Customer Journey Avoid common pitfalls like promoting loyalty programs to new prospects or offering discovery deals to loyal customers. Optimize your marketing efforts by applying the AIDAR model’s five phases! 💬 How do you personalize your customer communications?</p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D22AQEtWJfEVUHjnw/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1732471215060?e=2147483647&v=beta&t=q0XEa01zgtcHdPHxHNo2I9ppjXbBvDmZ6_fj9DUz7D4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fsteppost_tailor-your-communication-to-each-stage-of-activity-7266510953574223872-uU5D&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="1 Reaction" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="1" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" 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class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7161800887542243329" data-featured-activity-urn="urn:li:activity:7161800887542243329" data-attributed-urn="urn:li:ugcPost:7161800886707478528">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/in/kaily-b-11ab9aa2?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Kaily B, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/in/kaily-b-11ab9aa2?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Kaily B" data-tracking-will-navigate> Kaily B </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Empower customer advocates to be your best marketers at scale without burning them out </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 9mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger 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data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7161800887542243329" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">🦴 We are happy to be the backbone of great Customer Marketing and Advocacy programs like this one! Cache gave a masterclass in how to escape from the hamster wheel of endless requests for content, references, and quotes and spend more time building customer relationships and cross-functional alliances! If you feel like you’re always treading water and are ready for an approach that will elevate your role and career, let’s chat. If you don’t know how to get your CMO or CCO to listen to new ideas, I have aggregated lots of resources and advice from hundreds of Customer Marketers who fought that battle and won so that you don’t need to start from scratch! Here to help 😊</p>  </div> <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:ugcPost:7161429732822032384" data-activity-urn="urn:li:activity:7161765699860860928" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://sg.linkedin.com/company/wings4u-s-r-o-?trk=public_post_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="public_post_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQFQ_ip_SvM8Rw/company-logo_100_100/company-logo_100_100/0/1672762892904/wings4u_s_r_o__logo?e=2147483647&v=beta&t=hlCIYir7mTvS2bCPIO64uvaPYfXiEqby2ncvnMouEpo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Wings4U, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://sg.linkedin.com/company/wings4u-s-r-o-?trk=public_post_reshare_feed-actor-name" target="_self" data-tracking-control-name="public_post_reshare_feed-actor-name" aria-label="View organization page for Wings4U" data-tracking-will-navigate> Wings4U </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  8,801 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 9mo  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">🤔 Did you miss out on our latest joint webinar with <a class="link" href="https://www.linkedin.com/company/slapfive?trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>SlapFive: Customer Marketing</a> and <a class="link" href="https://www.linkedin.com/company/userevidence?trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>UserEvidence</a>? 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Check out one of the most compelling snippets from this amazing conversation with <a class="link" href="https://www.linkedin.com/in/cachewalker?trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>Cache Walker</a>. 🎥 Watch the session: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fd2Kbp_Nd&urlhash=bBcJ&trk=public_post_reshare-text" target="_self" rel="nofollow" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>https://lnkd.in/d2Kbp_Nd</a></p>  </div>  <div class="share-native-video w-main-feed-card-media " data-test-id="feed-native-video-content">  <video class="share-native-video__node video-js" crossorigin="anonymous" 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Learn how: 1️⃣ Sales teams can refine tactics and personalize outreach to convert prospects into loyal customers. 2️⃣ Marketing teams leverage data-driven insights for hyper-targeted campaigns. 3️⃣ Customer service teams transform operations for proactive engagement and increased loyalty. 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px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7163853644470153217" data-featured-activity-urn="urn:li:activity:7163853644470153217" data-attributed-urn="urn:li:ugcPost:7163853641525743616">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/in/cortni-jones-b044a117?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGUewp_BIWKBQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1707736822205?e=2147483647&v=beta&t=NckKECSSqku1v5BXf6Va82XEfROKwAwgrcDA8RmWW-k" data-ghost-classes="bg-color-entity-ghost-background" 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class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">If you missed Plinc’s webinar on the top customer marketing trends for 2024? Don’t worry, there’s still time to factor these predictions into your plans for this year. Watch it on demand: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FeeieuYAV&urlhash=Ttig&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/eeieuYAV</a> Our #5 prediction on the list was all about measurement. Yeah, it might not be the most *fun* aspect of marketing, but it's the only real way to prove your team’s value to the business. This year, more teams will take this notion seriously so they can protect (or increase) their budget moving forward. </p>  </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{"action":"init","a11y":{"pagination":{"paginationValue":"Current page","paginationLength":"Total pages"},"sidepanelLeft":{"navButton":"Go to previous page of document"},"sidepanelRight":{"navButton":"Go to next page of document"},"topbar":{"cancelButton":"Exit full screen","downloadButton":"Download document"},"toolbarA11y":{"fullscreenOnButtonA11yControlText":"Enter full screen. 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</article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by PFL.com" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/pflcom_connect-and-delight-across-the-customer-lifecycle-activity-7193619168745639936-TTHE" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7193619168745639936" data-featured-activity-urn="urn:li:activity:7193619168745639936" data-attributed-urn="urn:li:share:7193619167663587331">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/pflcom?trk=public_post_feed-actor-image" 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truncate">  6,740 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto 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href="https://www.linkedin.com/company/knowbe4?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>KnowBe4</a>. Join us on Tuesday, May 14 at 1 PM ET for a discussion with <a class="link" href="https://www.linkedin.com/in/janelmaysonet?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Janel Maysonet, MS, CFMP</a>, <a class="link" href="https://www.linkedin.com/in/christina-mcleod-82663046?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Christina McLeod</a>, and <a class="link" href="https://www.linkedin.com/in/jenniferbellin?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Jennifer Martin Bellin</a> as they discuss how they use direct mail programs in their marketing mix to strengthen customer relationships and boost brand loyalty. Learn how direct mail can be a powerful tool at every touchpoint in the customer journey, from acquisition to retention. Register here: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FgenBiFFQ&urlhash=yp9a&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/genBiFFQ</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdirectmailmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#DirectmailMarketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fwebinar&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Webinar</a> <a class="link" 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href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Epfl%2Ecom%2Fwebinar%2Fconnect-and-delight-across-the-customer-lifecycle&urlhash=sBD0&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Connect and Delight Across the Customer Lifecycle - PFL" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQHqWlVPchStsA/articleshare-shrink_1280_800/articleshare-shrink_1280_800/0/1713297038172?e=2147483647&v=beta&t=AaB7D6cSHIttP60X5yUxrA4Urj9ZQisbHjFtjkU9N4c" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" 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btn-tertiary text-color-text-low-emphasis" href="https://www.linkedin.com/company/customer-marketing-alliance?trk=public_post_follow-view-profile" data-tracking-control-name="public_post_follow-view-profile" data-tracking-will-navigate> View Profile </a> <a class="public-post-author-card__follow inline-block mx-0.5 text-md btn-sm btn-secondary text-color-text-low-emphasis" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Ffeed%2Fupdate%2Furn%3Ali%3Aactivity%3A7266858262895935489&trk=public_post_follow" data-tracking-control-name="public_post_follow" data-tracking-will-navigate> <icon class="inline-block w-3 h-[17px] align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6uk1ucphcxnwu1tvokzreyk9r"></icon> <span class>Connect</span> </a> </div> </div> </div> <section class="aside-section-container mb-4 promoted-contents-card"> <h2 class="aside-section-container__title section-title"> More from this author </h2>  <div 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data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> It's a mistake to forget about the value of customer references  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Customer Marketing Alliance </span> <span class="base-aside-card__metadata-item"> 2w </span> </div>  </div>  </a> </li> <li class="promoted-contents-card__posts-list-item">  <a href="https://www.linkedin.com/pulse/customer-marketing-insights-october-edition-d7sjf?trk=public_post" target="_self" data-tracking-control-name="public_post" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQEGU-fwg5rVIA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1729597361219?e=2147483647&v=beta&t=p0IhSzM7pdnsEFz02EBTp0EQRSt7A5cQ1-wb0YHpqw0" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Customer Marketing Insights - October edition  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Customer Marketing Alliance </span> <span class="base-aside-card__metadata-item"> 1mo </span> </div>  </div>  </a> </li> <li class="promoted-contents-card__posts-list-item">  <a href="https://www.linkedin.com/pulse/how-do-you-drive-customer-retention-best-possible-qeyle?trk=public_post" target="_self" data-tracking-control-name="public_post" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEd_Y7GS9m_Ng/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1728575561172?e=2147483647&v=beta&t=oOPSR8KpF5fODt4OwcdP0vb5T5A3vms_QXBiEWlfcLw" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt> 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action 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data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark 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data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <div class="contextual-sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="public_post_contextual-sign-in" class="modal modal--contextual-sign-in" data-outlet="public_post_contextual-sign-in">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" 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data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="39f823b6-b937-4a97-8e59-80e770459b85" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="public_post_contextual-sign-in_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="public_post_contextual-sign-in_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/posts/customer-marketing-alliance_customer-marketing-summit-new-york-2025-activity-7266858262895935489-E0e_" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s 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data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fcustomer-marketing-alliance_customer-marketing-summit-new-york-2025-activity-7266858262895935489-E0e_&trk=public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fcustomer-marketing-alliance_customer-marketing-summit-new-york-2025-activity-7266858262895935489-E0e_&trk=public_post_contextual-sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="public_post_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> Never miss a beat on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell_post2" data-tracking-client-ingraph data-tracking-control-name="public_post_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="public_post_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> <code id="activityUrn" style="display: none"></code> <div id="toasts" class="toasts fixed z-8 babybear:right-4 mamabear:right-4 papabear:min-h-[96px] invisible top:auto bottom-4 left-4 papabear:w-[400px] toasts--bottom" type="bottom"> <template id="toast-template"> <div class="toast container-raised flex toast--bottom transition ease-accelerate duration-xxslow " data-id="toast"> <div class="toast__message flex flex-1 babybear:items-center mamabear:items-center papabear:items-start py-2 px-1.5" data-id="toast__message" role="alert" tabindex="-1"> <div class="toast__message-content-container" data-id="toast__message-content-container"> <p class="toast__message-content font-sans text-sm opacity-90 inline babybear:self-center mamabear:self-center papabear:self-start" data-id="toast__message-content"></p> </div> </div> <button class="toast__dismiss-btn cursor-pointer babybear:self-center mamabear:self-center papabear:self-start pt-3 pb-2 papabear:py-2 pl-0.5 pr-0" data-id="toast__dismiss-btn" aria-label="Close"> <svg width="24" height="24" class="fill-color-icon"><path d="M13 4.32 9.31 8 13 11.69 11.69 13 8 9.31 4.31 13 3 11.69 6.69 8 3 4.31 4.31 3 8 6.69 11.68 3Z"></path></svg> </button> </div> </template> <template id="toast-icon-caution"> <icon class="text-color-icon-caution toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/u6kgm8vi5s4rhtbgmjlphlp6"></icon> </template> <template id="toast-icon-error"> <icon class="text-color-icon-negative toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2ffvlzyh9wb65459t9va8w2ph"></icon> </template> <template id="toast-icon-gdpr"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0d85elrpgg38lskvq1kvzb3"></icon> </template> <template id="toast-icon-notify"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/de23f5me7dfm17unsj9up4vga"></icon> </template> <template id="toast-icon-success"> <icon class="text-color-icon-positive toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c44ryoszao52cyd0y87z7s0uf"></icon> </template> <template id="toast-cta"> <a class="toast__cta cta-link font-medium ml-0.5 text-sm text-inherit inline" target="_blank"></a> </template> </div> <script src="https://static.licdn.com/aero-v1/sc/h/4kdl05tfo7lc1e6o63oput2ah" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/6m1b8t00vuxmc30ew42uoizb7" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/81wy0f4hfrhoilx9eqdwg202z" data-module-id="media-player"></script>  </body> </html>

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