Senior Marketing Specialist

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The North Tarrant Express was the first design-build-finance-operate-maintain managed lanes project in Texas and consisted of the complete reconstruction of 13.3 miles of the existing I-820/SH-183 corridor between Dallas and Fort Worth. 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The North Tarrant Express was the first design-build-finance-operate-maintain managed lanes project in Texas and consisted of the complete reconstruction of 13.3 miles of the existing I-820\/SH-183 corridor between Dallas and Fort Worth. Since opening in October 2014, nine months ahead of the contracted completion date, the general highway lanes are experiencing a 70% decrease in congestion time and a 15% increase in average speed. With an Average Annual Daily Traffic (AADT) of 200,000, this Cintra-led project has doubled capacity and significantly improved mobility along this heavily congested corridor that traverses the heart of six cities through Northeast Tarrant County. The LBJ Express is currently the largest P3 operation in Texas and one of the largest ever undertaken in the U.S. With an Average Annual Daily Traffic (AADT) of 270,000, it is a regionally-significant transportation improvement project in North Texas that is relieving severe congestion in the dense urban area of north Dallas. In 2009, the Cintra-led consortium was selected to complete the design, construction, finance, operation, and maintenance of the project along I-635 and I-35E. Since opening in September 2015, approximately three months ahead of schedule, the general highway lanes are realizing a 60% decrease in congestion time and a 10% increase in average speed.<p style=\"text-align:inherit\"><\/p><p style=\"text-align:inherit\"><\/p><p style=\"text-align:inherit\"><\/p><p style=\"text-align:inherit\"><\/p><h1><b>Job Description:<\/b><\/h1><p style=\"text-align:inherit\"><\/p><p>The Senior Marketing Specialist will help spearhead our customer-centric marketing strategy focused on delivering a better customer experience both on and off the LBJ\/NTE\/NTE 35W TEXpress Lanes. In this role, you will have the opportunity to leverage a combination of strategic, quantitative and creative skills to deliver impactful marketing campaigns while partnering with business leaders, outside agency partners and marketing channel owners. More importantly, you will play an integral role in transforming the way that the team communicates both internally and externally, while ensuring a consistent brand message and quality.<\/p><p><\/p><p>The primary function and goal of the Senior Marketing Specialist will be to own and support our customer communications and engagement strategy, striving to foster trust and loyalty among our customer-base. The ideal candidate is familiar with developing CRM (customer relationship management) strategies leveraging data & insights to develop a deep understanding of consumer pain points & values, in order to build relationships with customers based on historical usage behaviors and personalized comms (i.e. engaging the right target audience based on their historical usage of our roadways with the right message at the right time across the right marketing channels).<\/p><p><\/p><p>The ideal candidate is always looking for unique and creative ways to communicate our company\u2019s value factors, features and benefits (i.e. via graphic designs, digital media\/website content, video promos, infographics, newsletters etc.). You will have creative autonomy to develop innovative and informative content to amplify the company\u2019s marketing campaigns and corporate initiatives.<\/p><p><\/p><p><b>Position Responsibilities:<\/b><\/p><ul><li><p>Responsible for the strategic planning and creative content management & curation for marketing campaigns, while ensuring a consistent corporate brand message.<\/p><\/li><li><p>Design, implement and facilitate CRM marketing campaigns and support corporate affairs initiatives for the LBJ, NTE & NTE 35W TEXpress Lanes (i.e. toll discount promotions and corporate social responsibility campaigns).<\/p><\/li><li><p>Develop a content roadmap for the company\u2019s organic social media channels, email campaigns, and CRM promotions.<\/p><\/li><li><p>Continuously optimize and improve content strategy by monitoring campaign results, analyzing marketing KPIs and presenting analysis to leadership.<\/p><\/li><li><p>Help oversee the contractual relationship with the marketing department\u2019s suppliers and the work produced by marketing agencies and public affairs consultants.<\/p><\/li><li><p>Coordinate with Public Affairs department in the amplification of corporate media plans and events with key influencers and stakeholders across the transportation industry.<\/p><\/li><li><p>Create promotional content materials for the company\u2019s digital marketing media channels, website, print collateral, video promos etc. (advanced graphic design, videography and photography skills a plus)<\/p><\/li><li><p>Coordinate marketing and communication efforts with third party stakeholders (i.e. NTTA, TxDOT, NCTCOG etc.)<\/p><\/li><li><p>All other duties as assigned.<\/p><\/li><\/ul><p><br \/>\u00a0<\/p><p><b><span>Qualifications (Knowledge, Skills & Abilities):<\/span><\/b><\/p><p><\/p><p><span>To perform this job successfully, an individual must be able to perform each essential<\/span> duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and\/or ability required to fulfill those duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<\/p><p><\/p><p><i><u>Education & Experience:<\/u><\/i><\/p><ul><li><p>A bachelor\u2019s degree in marketing, Digital Marketing, CRM (Customer Relationship Management), Communications, Business or related field required4 to 6+ years of relevant digital marketing and content management experience in a related industry and\/or marketing\/ad agency preferred<\/p><\/li><li><p>Exceptional communication, reading comprehension and copywriting skills. Must be able to connect with and understand what customers are asking, as well as identify key value prop messages to highlight across channels<\/p><\/li><li><p>Prior graphic design, videography and photography experience and background leveraging respective software\/platforms (i<span>.e. Canva, Adobe Premiere, Adobe Illustrator\/Creative Suite)<\/span><\/p><\/li><li><p>Prior experience with a Marketing\/CRM automation platform such as Iterable, Salesforce, Marketo, HubSpot etc<span>. developing customer comms workflows and journeys (i.e. customer acquisition\/signups, lifecycle nurture sequences and reengagement tactics)<\/span><\/p><\/li><li><p>Must work well in a team environment, contributing to a collaborative work environment where colleagues\/departments learn from one another and continuously improve processes<\/p><\/li><li><p>Reporting and documentation skills<\/p><\/li><li><p>Ability to troubleshoot problems and be resourceful in identifying speedy resolutions as needed<\/p><\/li><\/ul><ul><li><p>Ability to establish and maintain effective relations with internal and external personnel<\/p><\/li><li><p>Must be able to multitask, problem solve, and implement innovative processes within a fast-paced environment while ensuring accuracy in work product; strong focus on being detail oriented is a must<\/p><\/li><\/ul><p><\/p><p><i><u>Professional Qualities:<\/u><\/i><\/p><ul><li><p>Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)<\/p><\/li><li><p>Experience with creating content via videography and photography tools at a corporate level a plus (i.e. Adobe Premiere, Canva, Adobe Creative Suite)<\/p><\/li><li><p>Experience with editing website content, signup webforms, landing pages via a content management system is a plus but not mandatory (i.e. WordPress)<\/p><\/li><li><p>Experience with monitoring & publishing on social media channels and\/or direct private messages (i.e. Hootsuite, Sprout, Facebook\/Twitter\/LinkedIn)<\/p><\/li><li><p>Experience working with project management tools is a plus but not mandatory (i.e. Jira, Asana)<\/p><\/li><li><p>Ability to learn new software, systems and procedures as needed<\/p><\/li><li><p>Displays imagination, creativity and originality in their work; consistently raises new ideas; questions the status quo.<\/p><\/li><li><p>Candidates may be asked to submit writing samples (such as marketing materials, social media and digital content)<\/p><\/li><\/ul><p><\/p><p><i><u>Work Environment & Physical Demands<\/u><\/i><i>:<\/i><\/p><p><\/p><p>The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<\/p><p><\/p><ul><li><p>The noise level in the work environment is usually quiet<\/p><\/li><li><p>Limited local travel may be needed<\/p><\/li><li><p>The employee must occasionally lift and\/or move up to 10 pounds<\/p><\/li><li><p>Specific vision abilities required by this job include ability to adjust focus, as necessary to use a computer<\/p><\/li><li><p>While performing the duties of this job, the employee is regularly required to talk or hear<\/p><\/li><li><p>The employee is frequently required to stand, walk and sit<\/p><\/li><\/ul><p><br \/>\u00a0<\/p><ul><\/ul>","hiringOrganization":{"@type":"Organization","name":"Cintra","sameAs":"https:\/\/www.ferrovial.com\/en\/job-offers\/senior-marketing-specialist\/"},"employmentType":"Regular","datePosted":"2024-09-25","validThrough":"2024-12-31","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","streetAddress":"","addressLocality":"Texas","postalCode":"","addressCountry":"United States of America"}}}</script><script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/www.ferrovial.com\/en\/","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/www.ferrovial.com\/en\/job-offers\/senior-marketing-specialist\/","name":"Senior Marketing Specialist"}}]}</script>   <script data-cfasync="false" data-pagespeed-no-defer> var dataLayer_content = {"pagePostType":"job_posting","pagePostType2":"single-job_posting"}; dataLayer.push( 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brands"> <div>Find out the Company's Websites</div> <ul> <li> <h3 data-icon="roads">Highways</h3> <ul> <li> <a href="https://www.ferrovial.com/en/cintra/" title="Cintra">Cintra</a> </li> </ul> <h4>Highways Websites</h4> <ul> <li> <a href="https://www.407etr.com/en/index.html" target='_blank' title="407 ETR">407 ETR</a> </li> <li> <a href="http://www.407eastphase1.ca/" target='_blank' title="407 EDG">407 EDG</a> </li> <li> <a href="http://www.407eastphase2.ca/" target='_blank' title="407 East Phase 2">407 East Phase 2</a> </li> <li> <a href="https://www.texpresslanes.com/" target='_blank' title="LBJ Texpress">LBJ Texpress</a> </li> <li> <a href="https://www.texpresslanes.com/" target='_blank' title="NTE Texpress">NTE Texpress</a> </li> <li> <a href="https://www.texpresslanes.com/" target='_blank' title="NTE35W">NTE35W</a> </li> <li> <a href="https://www.i77express.com/" target='_blank' title="i77 Express">i77 Express</a> </li> <li> <a href="http://66expresslanes.org/" target='_blank' title="I66">I66</a> </li> <li> <a href="https://netflowjv.com.au/" target='_blank' title="WRU">WRU</a> </li> <li> <a href="https://www.serranopark.es/en" target='_blank' title="Serranopark">Serranopark</a> </li> <li> <a href="http://www.vialivre.pt/" target='_blank' title="Vialivre">Vialivre</a> </li> <li> <a href="https://www.autema.com/es/" target='_blank' title="Autema">Autema</a> </li> <li> <a href="http://rutadelcacao.com.co/" target='_blank' title="Ruta del Cacao">Ruta del Cacao</a> </li> <li> <a href="http://www.d4r7.com/" target='_blank' title="D4R7">D4R7</a> </li> </ul> </li> <li> <h3 data-icon="airports">Airports</h3> <ul> <li> <a href="https://www.ferrovial.com/en/f-airports/" title="Ferrovial Airports">Ferrovial Airports</a> </li> <li> <a href="https://www.ferrovial.com/en/business/airports/vertiports/" title="Vertiports">Vertiports</a> </li> </ul> <h4>Airports Websites</h4> <ul> <li> <a href="http://www.heathrow.com/" target='_blank' title="Heathrow Airport">Heathrow Airport</a> </li> <li> <a href="https://www.glasgowairport.com/" target='_blank' title="Glasgow Airport">Glasgow Airport</a> </li> <li> <a href="https://www.southamptonairport.com/" target='_blank' title="Southampton Airport">Southampton Airport</a> </li> <li> <a href="https://www.aberdeenairport.com/" target='_blank' title="Aberdeen Airport">Aberdeen Airport</a> </li> </ul> </li> <li> <h3 data-icon="construction">Construction</h3> <ul> <li> <a href="https://www.ferrovial.com/en/f-construction/" title="Ferrovial Construction">Ferrovial Construction</a> </li> </ul> <ul> <li> <a href="https://www.ferrovial.com/en/cadagua/" title="Cadagua">Cadagua</a> </li> <li> <a href="https://www.ferrovial.com/en/ditecpesa/" title="Ditecpesa">Ditecpesa</a> </li> <li> <a href="https://www.ferrovial.com/en/edytesa/" title="Edytesa">Edytesa</a> </li> <li> <a href="https://www.ferrovial.com/en/tecpresa/" title="Tecpresa">Tecpresa</a> </li> <li> <a href="https://www.ferrovial.com/es-es/ferconsa/" target='_blank' title="Ferconsa">Ferconsa</a> </li> <li> <a href="https://www.ferrovial.com/en-us/webber/" target='_blank' title="Webber">Webber</a> </li> <li> <a href="https://www.ferrovial.com/en/plw-waterworks/" title="PLW Waterworks">PLW Waterworks</a> </li> <li> <a href="https://www.ferrovial.com/en/budimex/" title="Budimex">Budimex</a> </li> <li> <a href="https://www.ferrovial.com/en/siemsa/" title="Siemsa">Siemsa</a> </li> </ul> </li> <li> <h3 data-icon="utilities">Energy</h3> <ul> <li> <a href="https://www.ferrovial.com/en/ferrovial-energy/" title="Ferrovial Energy">Ferrovial Energy</a> </li> </ul> </li> <li> <h3 data-icon="othercorp">Other activities</h3> <ul> <li> <a href="https://www.ferrovial.com/en/circular-economy/" title="Circular Economy">Circular Economy</a> </li> <li> <a href="https://www.ferrovial.com/en/water/" title="Water">Water</a> </li> <li> <a href="https://www.ferrovial.com/en/services-industry/" title="Industry Services">Industry Services</a> </li> </ul> </li> </ul> </div> <div slot="global" close-label="Close menu"> <div>Select your country</div> <ul> <li><a data-lang="en-au" href="https://www.ferrovial.com/en-au/" title="Australia">Australia</a></li> <li><a data-lang="en-ca" href="https://www.ferrovial.com/en-ca/" title="Canada">Canada</a></li> <li><a data-lang="es-es" href="https://www.ferrovial.com/es-es/" title="España">España</a></li> <li><a data-lang="es-la" href="https://www.ferrovial.com/es-la/" title="Latinoamérica">Latinoamérica</a></li> <li><a data-lang="pl" href="https://www.ferrovial.com/pl/" title="Polska">Polska</a></li> <li><a data-lang="en-gb" href="https://www.ferrovial.com/en-gb/" title="United Kingdom">United Kingdom</a></li> <li><a data-lang="en-us" href="https://www.ferrovial.com/en-us/" title="United States">United States</a></li> <li><a data-lang="es" href="https://www.ferrovial.com/es/ofertas-empleo/senior-marketing-specialist-es/" title="Global [Español]">Global [Español]</a></li> <li><a data-lang="en" href="https://www.ferrovial.com/en/job-offers/senior-marketing-specialist/" title="Global [English]">Global [English]</a></li> </ul> </div> <nav slot="menu" search-label="Search"> <ul> <li close-label="Close menu"> <a href="https://www.ferrovial.com/en/company/" title="About Us">About Us</a> <ul> <li> <a href='https://www.ferrovial.com/en/company/about-us/' title='Our Organization' tabactive='true'>Our Organization</a> <ul> <li> <a href='https://www.ferrovial.com/en/company/about-us/chairman/' title='Chairman'>Chairman</a> </li> <li> <a href='https://www.ferrovial.com/en/company/about-us/board-of-directors/' title='Board of Directors'>Board of Directors</a> </li> <li> <a href='https://www.ferrovial.com/en/company/about-us/management-committee/' title='Management Committee'>Management Committee</a> </li> </ul> </li> <li> <a href='https://www.ferrovial.com/en/company/purpose-vision-and-values/' title='Purpose and Values'>Purpose and Values</a> <ul> <li> <a 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<a href='https://www.ferrovial.com/en/business/energy/' title='Energy'>Energy</a> </li> <li> <a href='https://www.ferrovial.com/en/budimex/projects/' title='Projects'>Projects</a> </li> </ul> <dl data-mobile-link="Explore" data-mobile-link-url="https://www.ferrovial.com/en/business/projects/"> <dt>For a World on the Move</dt> <dd> <ul> <li> <img src="https://static.ferrovial.com/wp-content/uploads/2024/05/09122050/nto-jfk-new-york-202401-001-20240509-081520-180x320.jpg" alt=""> <a href="https://www.ferrovial.com/en/business/projects/" target="_blank" title="Discover all our projects">Discover all our projects</a> </li> <li> <img src="https://static.ferrovial.com/wp-content/uploads/2022/07/12172256/autopista-canada-407-etr-1-180x320.jpg" alt=""> <a href="https://www.ferrovial.com/en/plan-horizon-24/" target="_blank" title="Plan Horizon 24">Plan Horizon 24</a> </li> </ul> </dd> </dl> </li> <li close-label="Close menu"> <a href="https://www.ferrovial.com/en/ir-shareholders/" title="Investors">Investors</a> <ul> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/share-information/' title='Investors’ Kit' tabactive='true'>Investors’ Kit</a> <ul> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/share-information/capital/' title='Capital'>Capital</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/share-information/shareholder-remuneration/' title='Shareholder Remuneration'>Shareholder Remuneration</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/share-information/investor-diary/' title='Investor Diary'>Investor Diary</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/financial-information/investors-presentations/' title='Presentations'>Presentations</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/share-information/analyst-recommendations/' title='Analyst Recommendations'>Analyst Recommendations</a> </li> <li> <a 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</li> </ul> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/corporate-governance/' title='Corporate Governance'>Corporate Governance</a> <ul> <li> <a href='https://www.ferrovial.com/en/company/about-us/board-of-directors/' title='Board of Directors'>Board of Directors</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/corporate-governance/committes/' title='Committees'>Committees</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/corporate-governance/rules-of-organization/' title='Rules of Organization'>Rules of Organization</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/corporate-governance/corporate-governance-reports/' title='Annual Information on Corporate Governance'>Annual Information on Corporate Governance</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/corporate-governance/annual-reports-on-directors-remuneration/' title='Annual Reports on Directors' Remuneration'>Annual Reports on Directors' Remuneration</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/corporate-governance/corporate-policies/' title='Corporate Policies'>Corporate Policies</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/corporate-governance/meeting/' title='General Shareholders' Meeting'>General Shareholders' Meeting</a> </li> <li> <a href='https://www.ferrovial.com/en/ir-shareholders/corporate-governance/mergers/' title='Mergers'>Mergers</a> </li> </ul> </li> </ul> <dl data-mobile-link="Explore" data-mobile-link-url="https://static.ferrovial.com/wp-content/uploads/2024/05/17000233/ferrovial-investor-presentation.pdf"> <dt>Discover more</dt> <dd> <ul> <li> <img src="https://static.ferrovial.com/wp-content/uploads/2019/09/13135012/lbj-011216-071-180x320.jpg" alt="LBJ highway in Texas the United States"> <a href="https://static.ferrovial.com/wp-content/uploads/2024/05/17000233/ferrovial-investor-presentation.pdf" target="_blank" title="Download our investor presentation">Download our investor presentation</a> </li> <li> <img src="https://static.ferrovial.com/wp-content/uploads/2024/02/28000918/integrated-annual-report-portada-180x320.jpg" alt=""> <a href="https://informeanualintegrado2023.ferrovial.com/en/" target="_blank" title="Check out our Integrated Annual Report ">Check out our Integrated Annual Report </a> </li> </ul> </dd> </dl> </li> <li close-label="Close menu"> <a href="https://www.ferrovial.com/en/innovation/" title="Innovation">Innovation</a> <ul> <li> <a href='https://www.ferrovial.com/en/innovation/our-strategy/' title='Our Innovation Strategy' tabactive='true'>Our Innovation Strategy</a> <ul> <li> <a href='https://www.ferrovial.com/en/innovation/our-strategy/what-if/' title='What if...?'>What if...?</a> </li> <li> <a href='https://www.ferrovial.com/en/innovation/our-strategy/venture-lab/' title='Venture Lab'>Venture Lab</a> </li> <li> <a href='https://www.ferrovial.com/en/innovation/our-strategy/data-driven/' title='Data driven'>Data driven</a> </li> <li> <a href='https://www.ferrovial.com/en/innovation/our-strategy/sustainability/' title='Sustainability'>Sustainability</a> </li> <li> <a href='https://www.ferrovial.com/en/innovation/our-strategy/digitalization/' title='Digitalization'>Digitalization</a> </li> <li> <a href='https://www.ferrovial.com/en/innovation/our-strategy/automation/' title='Automation'>Automation</a> </li> <li> <a href='https://www.ferrovial.com/en/innovation/our-strategy/engineering/' title='Engineering'>Engineering</a> </li> <li> <a href='https://www.ferrovial.com/en/innovation/our-strategy/safety-and-health/' title='Safety'>Safety</a> </li> <li> <a href='https://www.ferrovial.com/en/innovation/technologies/' title='Technologies'>Technologies</a> </li> <li> <a href='https://www.ferrovial.com/en/stem/' title='STEM'>STEM</a> </li> </ul> </li> <li> <a href='https://www.ferrovial.com/en/innovation/how-do-we-innovate/' title='How Do We Innovate?'>How Do We Innovate?</a> <ul> <li> <a href='https://www.ferrovial.com/en/innovation/how-do-we-innovate/culture/' title='Our Culture of Innovation'>Our Culture of Innovation</a> </li> <li> <a href='https://www.ferrovial.com/en/innovation/how-do-we-innovate/open-innovation/' title='Open Innovation'>Open Innovation</a> </li> <li> <a href='https://www.ferrovial.com/en/foresight/' title='Foresight'>Foresight</a> </li> </ul> </li> <li> <a href='https://www.ferrovial.com/en/innovation/digital-hub/' title='Digital Hub'>Digital Hub</a> <ul> <li> <a href='https://www.ferrovial.com/en/innovation/digital-hub/' title='Digital Hub'>Digital Hub</a> </li> </ul> </li> </ul> <dl data-mobile-link="Explore" data-mobile-link-url="https://www.ferrovial.com/en/innovation/aivia-orchestrated-connected-corridors/"> <dt>Our innovation projects</dt> <dd> <p>Discover how we innovate in our projects</p> <ul> <li> <img src="https://static.ferrovial.com/wp-content/uploads/2022/07/12183529/aivia-renders-orchestrated-connected-corridors-180x320.jpg" alt=""> <a href="https://www.ferrovial.com/en/innovation/aivia-orchestrated-connected-corridors/" target="_blank" title="AIVIA Orchestrated Connected Corridors initiative">AIVIA Orchestrated Connected Corridors initiative</a> </li> <li> <img src="https://static.ferrovial.com/wp-content/uploads/2022/07/12183508/foresight-ojo2-1025x600-1-180x320.png" alt=""> <a href="https://www.ferrovial.com/en/foresight/" target="_blank" title="Foresight, let's build the future together">Foresight, let's build the future together</a> </li> </ul> </dd> </dl> </li> <li close-label="Close menu"> <a href="https://www.ferrovial.com/en/sustainability/" title="Sustainability">Sustainability</a> <ul> <li> <a href='https://www.ferrovial.com/en/sustainability/corporate-social-responsibility/csr-plan/' title='Sustainability Strategy' tabactive='true'>Sustainability Strategy</a> <ul> <li> <a href='https://www.ferrovial.com/en/sustainability/corporate-social-responsibility/csr-plan/' title='Sustainability Strategy'>Sustainability Strategy</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/ods/' title='Sustainable Development Goals'>Sustainable Development Goals</a> </li> </ul> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/corporate-social-responsibility/sustainability-indexes/' title='Sustainability Indexes'>Sustainability Indexes</a> <ul> <li> <a href='https://www.ferrovial.com/en/sustainability/corporate-social-responsibility/sustainability-indexes/' title='Sustainability Indexes'>Sustainability Indexes</a> </li> </ul> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/environment/' title='Environment'>Environment</a> <ul> <li> <a href='https://www.ferrovial.com/en/sustainability/environment/climate-change/' title='Climate Strategy of Ferrovial'>Climate Strategy of Ferrovial</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/environment/carbon-footprint/' title='Carbon Footprint'>Carbon Footprint</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/environment/water-footprint/' title='Water Footprint'>Water Footprint</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/environment/natural-capital/' title='Biodiversity and Natural Capital'>Biodiversity and Natural Capital</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/environment/circular-economy/' title='Circular Economy'>Circular Economy</a> </li> </ul> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/corporate-social-responsibility/' title='Corporate Social Responsibility'>Corporate Social Responsibility</a> <ul> <li> <a href='https://www.ferrovial.com/en/sustainability/social/community-impact/' title='Community Impact'>Community Impact</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/corporate-social-responsibility/human-rights/' title='Human Rights'>Human Rights</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/social/user-experience/' title='Customer and User Experience'>Customer and User Experience</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/social/supply-chain/' title='Supply Chain'>Supply Chain</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/health-and-safety/' title='Health, Safety and Wellbeing'>Health, Safety and Wellbeing</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/corporate-social-responsibility/projects/' title='CSR Projects'>CSR Projects</a> </li> </ul> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/governance/' title='Governance'>Governance</a> <ul> <li> <a href='https://www.ferrovial.com/en/sustainability/governance/' title='Governance'>Governance</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/ethics/compliance-program/' title='Ferrovial’s Compliance Program'>Ferrovial’s Compliance Program</a> </li> <li> <a href='https://www.ferrovial.com/en/sustainability/ethics/corporate-code-of-ethics/' 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</m-header> <main role="main" id="maincontent"> <m-offer-detail-header> <c-breadcrumb label-text="Breadcrumb" slot="breadcrumbs" type='2' align='left' wrap='wrapped wrapped' aria-label='You came from Job Opportunities'> <ol> <li><a href="https://www.ferrovial.com/en/" title="Ferrovial">Ferrovial</a></li> <li><a href="https://www.ferrovial.com/en/careers/" title="Careers">Careers</a></li> <li><a href="https://www.ferrovial.com/en/careers/opportunities/" title="Job Opportunities">Job Opportunities</a></li> </ol> </c-breadcrumb> <h1 slot="title"> Senior Marketing Specialist </h1> <c-button slot='button' type='primary' title='Apply to this job' href='https://ferrovial.wd3.myworkdayjobs.com/en-us/Ferrovial_Career_Site/job/Dallas/Senior-Marketing-Specialist_JR09079/apply' target='_blank' padding='s'> Apply to this job </c-button> <img slot="img" src="https://static.ferrovial.com/wp-content/uploads/2023/10/06091034/logo-lbj-express.png"> <a slot="link" href="https://www.ferrovial.com/en/careers/opportunities/?family_reference_job_posting=Marketing & Communications" title="more Marketing & Communications jobs"> more Marketing & Communications jobs </a> </m-offer-detail-header> <m-offer-detail> <p slot="reference"> JR09079 - JOB_POSTING-3-9109 </p> <p slot="date"> Posted on 25 September, 2024 </p> <p slot="ubication"> Dallas, Texas (United States of America) </p> <p slot="temporary"> Full time </p> <p slot="area"> Marketing & Communications </p> <div class="m-offer-detail__grid m-offer-detail__grid--centered" slot="wysiwyg"> <m-wysiwig> <div slot="maincontent"> <h1><b>About us:</b></h1> <p style="text-align:inherit"> <p>Who is NTE Mobility Partners and LBJ Infrastructure Group? The North Tarrant Express was the first design-build-finance-operate-maintain managed lanes project in Texas and consisted of the complete reconstruction of 13.3 miles of the existing I-820/SH-183 corridor between Dallas and Fort Worth. Since opening in October 2014, nine months ahead of the contracted completion date, the general highway lanes are experiencing a 70% decrease in congestion time and a 15% increase in average speed. With an Average Annual Daily Traffic (AADT) of 200,000, this Cintra-led project has doubled capacity and significantly improved mobility along this heavily congested corridor that traverses the heart of six cities through Northeast Tarrant County. The LBJ Express is currently the largest P3 operation in Texas and one of the largest ever undertaken in the U.S. With an Average Annual Daily Traffic (AADT) of 270,000, it is a regionally-significant transportation improvement project in North Texas that is relieving severe congestion in the dense urban area of north Dallas. In 2009, the Cintra-led consortium was selected to complete the design, construction, finance, operation, and maintenance of the project along I-635 and I-35E. Since opening in September 2015, approximately three months ahead of schedule, the general highway lanes are realizing a 60% decrease in congestion time and a 10% increase in average speed.</p> <p style="text-align:inherit"> <p style="text-align:inherit"> <p style="text-align:inherit"> <p style="text-align:inherit"> <h1><b>Job Description:</b></h1> <p style="text-align:inherit"> <p>The Senior Marketing Specialist will help spearhead our customer-centric marketing strategy focused on delivering a better customer experience both on and off the LBJ/NTE/NTE 35W TEXpress Lanes. In this role, you will have the opportunity to leverage a combination of strategic, quantitative and creative skills to deliver impactful marketing campaigns while partnering with business leaders, outside agency partners and marketing channel owners. More importantly, you will play an integral role in transforming the way that the team communicates both internally and externally, while ensuring a consistent brand message and quality.</p> </p> <p>The primary function and goal of the Senior Marketing Specialist will be to own and support our customer communications and engagement strategy, striving to foster trust and loyalty among our customer-base. The ideal candidate is familiar with developing CRM (customer relationship management) strategies leveraging data & insights to develop a deep understanding of consumer pain points & values, in order to build relationships with customers based on historical usage behaviors and personalized comms (i.e. engaging the right target audience based on their historical usage of our roadways with the right message at the right time across the right marketing channels).</p> </p> <p>The ideal candidate is always looking for unique and creative ways to communicate our company’s value factors, features and benefits (i.e. via graphic designs, digital media/website content, video promos, infographics, newsletters etc.). You will have creative autonomy to develop innovative and informative content to amplify the company’s marketing campaigns and corporate initiatives.</p> </p> <p><b>Position Responsibilities:</b></p> <ul> <li> <p>Responsible for the strategic planning and creative content management & curation for marketing campaigns, while ensuring a consistent corporate brand message.</p> </li> <li> <p>Design, implement and facilitate CRM marketing campaigns and support corporate affairs initiatives for the LBJ, NTE & NTE 35W TEXpress Lanes (i.e. toll discount promotions and corporate social responsibility campaigns).</p> </li> <li> <p>Develop a content roadmap for the company’s organic social media channels, email campaigns, and CRM promotions.</p> </li> <li> <p>Continuously optimize and improve content strategy by monitoring campaign results, analyzing marketing KPIs and presenting analysis to leadership.</p> </li> <li> <p>Help oversee the contractual relationship with the marketing department’s suppliers and the work produced by marketing agencies and public affairs consultants.</p> </li> <li> <p>Coordinate with Public Affairs department in the amplification of corporate media plans and events with key influencers and stakeholders across the transportation industry.</p> </li> <li> <p>Create promotional content materials for the company’s digital marketing media channels, website, print collateral, video promos etc. (advanced graphic design, videography and photography skills a plus)</p> </li> <li> <p>Coordinate marketing and communication efforts with third party stakeholders (i.e. NTTA, TxDOT, NCTCOG etc.)</p> </li> <li> <p>All other duties as assigned.</p> </li> </ul> <p> </p> <p><b><span>Qualifications (Knowledge, Skills & Abilities):</span></b></p> </p> <p><span>To perform this job successfully, an individual must be able to perform each essential</span> duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to fulfill those duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p> </p> <p><i><u>Education & Experience:</u></i></p> <ul> <li> <p>A bachelor’s degree in marketing, Digital Marketing, CRM (Customer Relationship Management), Communications, Business or related field required4 to 6+ years of relevant digital marketing and content management experience in a related industry and/or marketing/ad agency preferred</p> </li> <li> <p>Exceptional communication, reading comprehension and copywriting skills. Must be able to connect with and understand what customers are asking, as well as identify key value prop messages to highlight across channels</p> </li> <li> <p>Prior graphic design, videography and photography experience and background leveraging respective software/platforms (i<span>.e. Canva, Adobe Premiere, Adobe Illustrator/Creative Suite)</span></p> </li> <li> <p>Prior experience with a Marketing/CRM automation platform such as Iterable, Salesforce, Marketo, HubSpot etc<span>. developing customer comms workflows and journeys (i.e. customer acquisition/signups, lifecycle nurture sequences and reengagement tactics)</span></p> </li> <li> <p>Must work well in a team environment, contributing to a collaborative work environment where colleagues/departments learn from one another and continuously improve processes</p> </li> <li> <p>Reporting and documentation skills</p> </li> <li> <p>Ability to troubleshoot problems and be resourceful in identifying speedy resolutions as needed</p> </li> </ul> <ul> <li> <p>Ability to establish and maintain effective relations with internal and external personnel</p> </li> <li> <p>Must be able to multitask, problem solve, and implement innovative processes within a fast-paced environment while ensuring accuracy in work product; strong focus on being detail oriented is a must</p> </li> </ul> <p><i><u>Professional Qualities:</u></i></p> <ul> <li> <p>Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)</p> </li> <li> <p>Experience with creating content via videography and photography tools at a corporate level a plus (i.e. Adobe Premiere, Canva, Adobe Creative Suite)</p> </li> <li> <p>Experience with editing website content, signup webforms, landing pages via a content management system is a plus but not mandatory (i.e. WordPress)</p> </li> <li> <p>Experience with monitoring & publishing on social media channels and/or direct private messages (i.e. Hootsuite, Sprout, Facebook/Twitter/LinkedIn)</p> </li> <li> <p>Experience working with project management tools is a plus but not mandatory (i.e. Jira, Asana)</p> </li> <li> <p>Ability to learn new software, systems and procedures as needed</p> </li> <li> <p>Displays imagination, creativity and originality in their work; consistently raises new ideas; questions the status quo.</p> </li> <li> <p>Candidates may be asked to submit writing samples (such as marketing materials, social media and digital content)</p> </li> </ul> <p><i><u>Work Environment & Physical Demands</u></i><i>:</i></p> </p> <p>The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p> </p> <ul> <li> <p>The noise level in the work environment is usually quiet</p> </li> <li> <p>Limited local travel may be needed</p> </li> <li> <p>The employee must occasionally lift and/or move up to 10 pounds</p> </li> <li> <p>Specific vision abilities required by this job include ability to adjust focus, as necessary to use a computer</p> </li> <li> <p>While performing the duties of this job, the employee is regularly required to talk or hear</p> </li> <li> <p>The employee is frequently required to stand, walk and sit</p> </li> </ul> <p> </p> <ul></ul> </div> </m-wysiwig> </div> <c-button slot='button' type='primary' title='Apply to this job' href='https://ferrovial.wd3.myworkdayjobs.com/en-us/Ferrovial_Career_Site/job/Dallas/Senior-Marketing-Specialist_JR09079/apply' target='_blank' padding='s' > Apply to this job </c-button> <c-link slot="link" external="false" icon="arrow" iconsize="s" iconposition="right"> <a href="mailto:?subject=Have a look at this job opportunity&body=I have seen this position and have thought it is an opportunity that might interest you. 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If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjMinimizedPolls</td><td class="cookielawinfo-column-3">365 days</td><td class="cookielawinfo-column-4">Hotjar cookie that is set once a visitor minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingLastActivity</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4">This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjShownFeedbackMessage</td><td class="cookielawinfo-column-3">365 days</td><td class="cookielawinfo-column-4">Hotjar cookie that is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the visitor navigates to another page where it is set to show.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjTLDTest</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4">When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjUserAttributesHash</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4">User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_smvs</td><td class="cookielawinfo-column-3">23 hours 59 minutes</td><td class="cookielawinfo-column-4">Records visitor behavior data on the web. This is used for internal analysis and web optimization.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_uetsid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This is a cookie used by Microsoft Bing Ads and it is a tracking cookie. Allows you to interact with a user who has already visited our website. </td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_uetvid</td><td class="cookielawinfo-column-3">2 weeks</td><td class="cookielawinfo-column-4">Cookie installed by Google Tag Manager to store and track visits between sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">apbct_visible_fields</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4">Prevents spam content</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">apbct_visible_fields_count</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4"></td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ct_checkjs</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4">Stores dynamic variables from the browser</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ct_fkp_timestamp</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4">Stores visit time</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ct_pointer_data</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4">Stores dynamic variables from the browser</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ct_ps_timestamp</td><td class="cookielawinfo-column-3"></td><td class="cookielawinfo-column-4"></td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ct_timezone</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4">Stores visit time</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dtCookie</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4"></td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">GPS</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lumesse_language</td><td class="cookielawinfo-column-3">50 years ago</td><td class="cookielawinfo-column-4">This cookie determines language of Application Process user interface (labels, interface etc.)</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">MR</td><td class="cookielawinfo-column-3">1 week</td><td class="cookielawinfo-column-4">This cookie is used to measure the use of the website for analytical purposes.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">smclient</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">A cookie itself does not contain any information that enables to identify contacts and to recognize e.g. personal data of the website visitor. Connection to the contact card takes place in the SALESmanago system.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">SMCNTCTGS</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">A cookie contains tags assigned to hashed email in json {„hashedEmail”:”tag1,tag2″}</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Smevent</td><td class="cookielawinfo-column-3">12 hours</td><td class="cookielawinfo-column-4">A cookie contains eventId assigned after the event cart, deleted when the event purchase takes place.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">smform</td><td class="cookielawinfo-column-3">12 months</td><td class="cookielawinfo-column-4">Information about a form and pop-up behavior- a number of visits, a timestamp of the last visit, information about closing/minimizing pop-ups</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">smg</td><td class="cookielawinfo-column-3">12 months</td><td class="cookielawinfo-column-4">Random ID in UUID format</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">SMOPTST</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">A cookie contains contact status which is assigned to the hashed email in json {„hashedEmail”:”true”, „hashedEmail”:”false”}</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">smOViewsPopCap</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">SM:X|, where X is replaced with a number</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">smrcrsaved</td><td class="cookielawinfo-column-3">12 months</td><td class="cookielawinfo-column-4">True/false value</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">smuuid</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">Unique ID – cookie itself does not contain any information that enables to identify contacts and to recognize e.g. personal data of the website visitor. Connection to the contact card takes place in the SALESmanago system.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">smvr</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">Values coded by base64</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">smwp</td><td class="cookielawinfo-column-3">24 months</td><td class="cookielawinfo-column-4">True/false value</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">14 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies.</td></tr></tbody></table></div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-advertisement" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-advertisement" aria-controls="wt-cli-tab-advertisement" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Personalization </a> <div class="cli-switch"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-advertisement" aria-label="advertisement" data-id="checkbox-advertisement" role="switch" aria-controls="wt-cli-tab-link-advertisement" aria-labelledby="wt-cli-tab-link-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">advertisement</span></label> </div> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-advertisement" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-advertisement" class="cli-tab-pane cli-fade" data-id="advertisement"> <div class="wt-cli-cookie-description">Collect information for advertising management. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-classic"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">2 months 28 days 23 hours 59 minutes</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">everest_g_v2</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set in eversttech.net domain. The purpose of the cookie is to assign clicks to other events on the customer's website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">2 months 28 days 23 hours 59 minutes</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lms_ads</td><td class="cookielawinfo-column-3">30 days</td><td class="cookielawinfo-column-4">It is used to identify LinkedIn members from designated countries for advertising purposes.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mid</td><td class="cookielawinfo-column-3">9 years</td><td class="cookielawinfo-column-4">The cookie is set by Instagram. The cookie is used to distinguish users and to show relevant content, for better user experience and security.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">MUID</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Used by Microsoft as a unique identifier. The cookie is set using embedded Microsoft scripts. The purpose of this cookie is to synchronize the identifier in many different Microsoft domains to allow user tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">NID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">This cookie is used to a profile based on user's interest and display personalized ads to the users.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">personalization_id</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is set by twitter.com. It is used to integrate the sharing features of this social network. It also stores information about how the user uses the website for tracking and targeting.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">uid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is used to measure the number and behavior of website visitors anonymously. The data includes the number of visits, the average duration of the visit on the website, the pages visited, etc. in order to better understand user preferences for targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">Session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">Save & Accept</a> </div> <div class="wt-cli-ckyes-footer-section"> <div class="wt-cli-ckyes-brand-logo">Powered by <a target="_blank" href="https://www.webtoffee.com/"><img src="https://www.ferrovial.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/images/webtoffee-logo.svg" alt="WebToffee Logo"></a></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div> <div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div> </div> <script type="text/javascript"> /* <![CDATA[ */ cli_cookiebar_settings='{"animate_speed_hide":"500","animate_speed_show":"500","background":"rgb(1, 1, 1)","border":"#b1a6a6c2","border_on":false,"button_1_button_colour":"rgb(0, 0, 0)","button_1_button_hover":"rgb(0, 0, 0)","button_1_link_colour":"rgb(255, 255, 255)","button_1_as_button":true,"button_1_new_win":false,"button_2_button_colour":"rgb(0, 0, 0)","button_2_button_hover":"rgb(0, 0, 0)","button_2_link_colour":"rgb(255, 255, 255)","button_2_as_button":false,"button_2_hidebar":true,"button_2_nofollow":false,"button_3_button_colour":"rgb(0, 0, 0)","button_3_button_hover":"rgb(0, 0, 0)","button_3_link_colour":"rgb(255, 255, 255)","button_3_as_button":true,"button_3_new_win":false,"button_4_button_colour":"rgb(0, 0, 0)","button_4_button_hover":"rgb(0, 0, 0)","button_4_link_colour":"rgb(255, 255, 255)","button_4_as_button":true,"button_7_button_colour":"rgb(97, 162, 41)","button_7_button_hover":"rgb(97, 162, 41)","button_7_link_colour":"#fff","button_7_as_button":true,"button_7_new_win":false,"font_family":"inherit","header_fix":false,"notify_animate_hide":true,"notify_animate_show":false,"notify_div_id":"#cookie-law-info-bar","notify_position_horizontal":"right","notify_position_vertical":"bottom","scroll_close":false,"scroll_close_reload":false,"accept_close_reload":false,"reject_close_reload":false,"showagain_tab":true,"showagain_background":"#fff","showagain_border":"#000","showagain_div_id":"#cookie-law-info-again","showagain_x_position":"100px","text":"#dcdcdc","show_once_yn":false,"show_once":"10000","logging_on":false,"as_popup":false,"popup_overlay":true,"bar_heading_text":"","cookie_bar_as":"popup","cookie_setting_popup":true,"accept_all":true,"js_script_blocker":false,"popup_showagain_position":"bottom-right","widget_position":"left","button_1_style":[["display","inline-block"],["box-sizing","border-box"],["width","100%"],["padding","8px 10px"],["background","rgb(0, 0, 0)"],["text-align","center"],["border","2px solid rgb(255, 199, 0)"],["border-radius","3px"],["margin-top","15px"],["line-height","28px"],["font-size","16px"],["font-weight","600"],[""]],"button_2_style":[["display","inline-block"],["text-align","center"],["font-size","16px"],["border","0px solid rgb(255, 255, 255)"],["padding","0px"],["font-weight","700"]],"button_3_style":[["display","inline-block"],["box-sizing","border-box"],["width","100%"],["padding","8px 10px"],["background","rgb(0, 0, 0)"],["text-align","center"],["border","2px solid rgb(255, 199, 0)"],["border-radius","3px"],["margin-top","15px"],["line-height","28px"],["font-size","16px"],["font-weight","600"]],"button_4_style":[["text-decoration","none"],["display","inline-block"],["box-sizing","border-box"],["width","100%"],["padding","8px 10px"],["background","rgb(0, 0, 0)"],["text-align","center"],["border","2px solid rgb(255, 199, 0)"],["border-radius","3px"],["margin-top","15px"],["line-height","28px"],["font-size","16px"],["font-weight","600"]],"button_5_style":{"0":["float","right"],"1":["text-decoration","none"],"2":["color","#333"],"3":["background-color","rgba(0, 0, 0, 0)"],"6":["background-color","rgba(0, 0, 0, 0)"]},"button_7_style":[["margin","5px 5px 5px 30px"],["border-radius","0"],["padding","8px 25px 8px 25px"]],"accept_close_page_navigation":false,"button_8_button_colour":"#DEDFE0","button_8_button_hover":"#b2b2b3","button_8_link_colour":"#000000","button_8_as_button":"1","button_8_new_win":"","consent_mode":false,"google_consent_mode":false}'; 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CINXE.COM

Senior Marketing Specialist - Ferrovial