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class="page-header"> <div class="date" > <time class="" datetime="2024-11-19T13:00:00+01:00" >19.11.2024</time> </div>  <div class="kicker"> <span>BMWK-Markterschlie脽ungsprogramm</span> </div> <h1 class="page-title">Gesch盲ftsanbahnung aus dem Bereich der Gesundheitswirtschaft nach Saudi-Arabien</h1> <p class="subtitle"> Fokus auf Medizintechnik </p> </div> <div class="page-content fixed"> <p>(BMWK) -聽<span>Vom 12.05.2025 bis zum 15.05.2025 f眉hrt trAIDe GmbH, im Auftrag des Bundesministeriums f眉r Wirtschaft und Klimaschutz, eine Gesch盲ftsanbahnung nach Saudi-Arabien durch. Es handelt sich dabei um eine projektbezogene F枚rderma脽nahme. Sie ist Bestandteil der Exportinitiative Gesundheitswirtschaft und wird im Rahmen des Markterschlie脽ungsprogramms f眉r KMU durchgef眉hrt. Zielgruppe sind vorwiegend kleine und mittlere deutsche Unternehmen (KMU).</span></p> <section> <div class="text"> <p class="paragraph"><span>Saudi-Arabien ist einer der bedeutendsten M盲rkte im Gesundheitssektor des Nahen Ostens. Laut GTAI plant das Land im Rahmen der Vision 2030 Investitionen von 眉ber 14 Milliarden US-Dollar, um seine Krankenhauskapazit盲ten und medizinische Infrastruktur zu erweitern. Der Medizintechnikmarkt wuchs 2023 um 12 % und bleibt stark auf Importe angewiesen. Deutsche Unternehmen sind mit einem Marktanteil von 10 % nach den USA die zweitgr枚脽ten Lieferanten von Medizintechnik, vor allem in den Bereichen bildgebende Systeme, diagnostische Ger盲te und chirurgische Instrumente. Auch die Pharmaindustrie in Saudi-Arabien zeigt Wachstumspotenzial. Der Markt f眉r pharmazeutische Erzeugnisse expandiert, wobei Saudi-Arabien den Anteil lokal produzierter Medikamente bis 2030 stark erh枚hen m枚chte. Hier bieten sich f眉r deutsche Unternehmen durch Kooperationen und lokale Produktionsm枚glichkeiten gute Chancen. Deutsche Firmen wie Siemens Healthineers und Bayer sind bereits erfolgreich im Land aktiv. F眉r deutsche KMU bieten sich gro脽e M枚glichkeiten in den Bereichen Medizintechnik, digitale Gesundheitsl枚sungen und Pharmaindustrie. Die wachsende Nachfrage nach fortschrittlichen Gesundheitstechnologien und die staatliche F枚rderung zur St盲rkung der lokalen Produktion machen Saudi-Arabien zu einem attraktiven Markt. Mit einer hohen Importabh盲ngigkeit und der Modernisierung des Gesundheitssystems stehen deutsche Unternehmen vor idealen Bedingungen f眉r Kooperationen.</span></p><p><span><strong>Das Programm聽聽</strong></span></p><p><span>Das Markterschlie脽ungsprogramm des Bundesministeriums f眉r Wirtschaft und Klimaschutz f枚rdert projektbezogene Ma脽nahmen besonders f眉r kleine und mittlere Unternehmen. Es dient den teilnehmenden deutschen Unternehmen zur Entwicklung von wertvollen Kooperationsbeziehungen mit ausgew盲hlten lokalen Gesch盲ftspartnern, die im Rahmen der Gesch盲ftsreise getroffen werden. Gezielt werden individuell vorbereitete Gesch盲ftsgespr盲che mit potenziellen Gesch盲ftspartnern f眉r B2B-Treffen vermittelt, Besuche bei Referenzprojekten, Unternehmen und Institutionen organisiert sowie allgemeine und branchen- bzw. themenspezifische Informationen durch deutsche und lokale Experten und Multiplikatoren vorgestellt. Unternehmen erhalten dabei bereits im Vorfeld individuelle Unterst眉tzung bei ihrem Markteintritt im Zielland sowie eine branchenspezifische Zielmarktanalyse. W盲hrend der Gesch盲ftsreise erhalten sie ebenfalls die M枚glichkeit, ihre Produkte vor ausgew盲hlten potenziellen Gesch盲ftspartnern vorzustellen.</span></p><p><span><strong>Teilnahme</strong></span></p><p><span>Das Projekt ist Bestandteil des Markterschlie脽ungsprogramms f眉r KMU und unterliegt den De-Minimis-Regelungen. Der Eigenanteil der Unternehmen f眉r die Teilnahme an dem digitalen Projekt betr盲gt in Abh盲ngigkeit der Gr枚脽e des Unternehmens zwischen 500 und 1.000 EUR (netto). Zur Teilnahme berechtigt sind maximal 12 deutsche Unternehmen der Gesundheitswirtschaft mit Gesch盲ftst盲tigkeit in Deutschland. Anmeldungen werden in der Reihenfolge des Eingangs ber眉cksichtigt. Sichern Sie sich daher jetzt einen der begrenzten Teilnahmepl盲tze:</span></p><p><span>Anmeldeverfahren: First come, first serve; KMU haben Vorrang</span></p><p><a class="link-internal" title="Link zur Seite "Flyer zur Gesch盲ftsanbahnung Saudi-Arabien - Gesundheitswirtschaft"" href="/resource/blob/1840288/4f50f2d28592fbd01953feed0af35e57/Flyer%20Saudi-Arabien.pdf" target="_blank" rel="noopener"><span>Projektflyer (pdf)</span></a><span>聽</span></p><p class="align--justify">Eine 脺bersicht zu weiteren Projekten des Markterschlie脽ungsprogramms f眉r KMU kann unter <a class="link-external" target="_blank" title="Neues Fenster zu "http://www.gtai.de/mep"." href="http://www.gtai.de/mep" target="_blank" rel="noopener">www.gtai.de/mep</a><span class="MsoHyperlink">聽</span>abgerufen werden.聽</p> </div> </section> </div> </div> <div class="cardgroup cardgroup--event js-lazy-loading two-col"> <div class="cardgroup__header"> <h2 class="module-title">Weitere Meldungen</h2> <a 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