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<section id="section-1"> <div class="fourteen-hundred"> <div class="default-copy"> <div class="center"><img decoding="async" src="https://directresults.com/wp-content/uploads/neil-godding-NMbZ7QM3XWM-unsplash-1250x833.jpg" class="blog-post-featured"></div> <div> <div><strong>Media Consumption is Primarily Audio Based</strong></div> <div> <ul> <li>Audio accounts for <b><span style="color: #0000ff;">1/3 </span></b>of <u>all </u>media consumption</li> <li>Consumers spend more time listening to audio than they do to TV, digital or social</li> <li>Most clients are underspending in the audio space by <b><span style="color: #0000ff;">60%</span></b></li> </ul> <div><b>Invest in Audio for the highest Engagement and ROI </b></div> <div> <ul> <li><b>61%</b> of audio listeners listen through ads, while only <b>19% </b>of TV viewers actually watch ads</li> <li>Broadcast radio delivers<b><span style="color: #0000ff;"> 70%</span></b> higher ROI than the average</li> </ul> </div> </div> <p><b>Targeting the Cross Platform Listener</b></p> <div> <ul> <li>Listeners who jump between radio, podcasting and streaming platforms are on the rise</li> <li>These listeners are <b><span style="color: #0000ff;">33%</span> </b>more likely to recall brand messages and have<span style="color: #0000ff;"> <b>31%</b></span> higher intent to purchase</li> <li>A 360 degree approach to audio campaigns is becoming increasingly necessary</li> </ul> <div><b>The Power of Investing in Personalities</b></div> </div> <div> <ul> <li>Consumers develop a strong connection to the radio and podcast personalities they listen to- and are influenced heavily by their recommendations</li> <li>&#8220;There&#8217;s so much power in the podcast personalities. We&#8217;ve partnered with Emma Chamberlain… She&#8217;s so unbelievably influential and has a lot of power with Gen Z, especially our shoppers, and we&#8217;ve seen it in our results.&#8221; &#8211; Kristy Karruba, director of audio strategy and planning at Macy&#8217;s</li> </ul> <p><b>Industry Fun Facts</b></div> </div> <div> <ul> <li>Nicotine- the FDA has officially ordered Juul to stop selling their e-cigs in the United States</li> <li>Crypto- Bitcoin is down almost 70% from its record high, ethereum is down more than 70% and crypto exchange workers are being laid of en masse</li> <li>Streaming Services- Netflix laid off 300 employees due to slowed revenue and increased costs</li> </ul> </div> </div> </p></div> </section> <section id="section-2"> <svg id="skyline" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 4000 736.29"> <path class="skyline-1" 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