NBCUniversal One Platform™ AdTech | NBCUniversal Together

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class="container"> <div class="row"> <div class="copy-content flexible-links "><div id="nav-nav"> <ul> <li><a href="#nav-audiences">Audiences</a></li> <li><a href="#nav-activation">Activation</a></li> <li><a href="#nav-measurement">Measurement</a></li> </ul> </div> <h1 style="text-align: center;">NBCUniversal One Platform™<br /> powers the TV of Today.</h1> <p>Our proprietary ad tech stack, <strong>One Platform</strong>, is the first video platform to <strong><em>combine</em></strong> the power of professionally produced, culture-defining content <strong><em>with</em></strong> the benefits of “big tech”: first-party data, precision targeting, automated buying, and outcome-based measurement. In short, <strong>One Platform powers the Television of Today</strong>. Using advanced data-driven technologies, the TV of Today experience is as scaled, as relevant, and as personalized as a consumer’s social feed—but with the engagement that only a big-screen experience can deliver. And deliver we do!</p> <p><span style="color: #5857d7; font-size: 22px;"><strong>One Platform…</strong></span></p> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_sm"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_3 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 18px;">Reaches</p> <p style="font-size: 45px;">88%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p style="font-size: 14px; line-height: 1.5;">of U.S. adults</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 18px;">Across</p> <p style="font-size: 45px;">300+</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p style="font-size: 14px; line-height: 1.5;">linear & streaming endpoints</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 18px;">Through</p> <p style="font-size: 45px;">Billions</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p style="font-size: 14px; line-height: 1.5;">of hours of viewership</p> </div> </div> </div> </div> </div> </div> </div> </section> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_sm"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_2 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 18px;">Across</p> <p style="font-size: 45px;">20+</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>brands</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 18px;">With</p> <p style="font-size: 45px;">95%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>of consumption on a TV screen</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p><strong>All powered</strong> by a <strong>single data-driven advertising platform</strong>.</p> <p> </p> <h1 style="text-align: center;">Key pillars of One Platform</h1> <p>One Platform comprises three key pillars and corresponding advertising solutions for you.</p> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_md"> <div class="content"></div> <div class="event-content__flex-content-icons"> <div class="flex-content flex-content flex-content_left flex-content_3 flex-content_row"> <div class="flex-content__content"> <div class="flex-content__content-wrapper flex-content__content-wrapper_row"> <div class="flex-content-icons" style="background-image: linear-gradient(0deg, #5100fe, #dbebff);"> <div class="flex-content-icons__wrapper flex-content-icons__wrapper_1"> <div class="flex-content__icon" style="pointer-events:none;"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2023/02/One23_Data_Icon.png" alt="""" /> </div> </div> </div> <div class="flex-content-icons-text"> <div class="flex-content-icons-title">Audiences</div> <p>The foundation of One Platform is our proprietary enterprise data & identity platform where we store and source all our data—including our own first-party data from across NBCU’s media and entertainment powerhouse of brands—and leverage it to build strategic audiences at scale and make our audiences interoperable with yours.</p> </div> </div> </div> <div class="flex-content__content"> <div class="flex-content__content-wrapper flex-content__content-wrapper_row"> <div class="flex-content-icons" style="background-image: linear-gradient(0deg, #5100fe, #dbebff);"> <div class="flex-content-icons__wrapper flex-content-icons__wrapper_1"> <div class="flex-content__icon" style="pointer-events:none;"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2023/02/One23_Icon_Activation_2.8.23.png" alt="" /> </div> </div> </div> <div class="flex-content-icons-text"> <div class="flex-content-icons-title">Activation</div> <p>One Platform unlocks data-driven activation on every screen, with automation built into every step and the ability to transact however works best for your business thanks to flexible managed and self-service buying solutions. And our suite of innovative ad products and formats, which includes high-impact, interactive ad units and significantly reduced ad loads, ensures a best-in-class consumer experience and strong impact for your brand.</p> </div> </div> </div> <div class="flex-content__content"> <div class="flex-content__content-wrapper flex-content__content-wrapper_row"> <div class="flex-content-icons" style="background-image: linear-gradient(0deg, #5100fe, #dbebff);"> <div class="flex-content-icons__wrapper flex-content-icons__wrapper_1"> <div class="flex-content__icon" style="pointer-events:none;"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2023/02/One23_Measurement_Icon.png" alt="""" /> </div> </div> </div> <div class="flex-content-icons-text"> <div class="flex-content-icons-title">Measurement</div> <p>NBCUniversal’s premium content drives premium performance, and we have the One Platform measurement to prove it. We work with leading measurement partners across the industry to bring you holistic, full-funnel measurement of your KPIs from reach to conversion.</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p>And none of these pillars stands alone. One Platform is a holistic solution with automation and interoperability built into every step of the campaign process—from building audiences to cross-platform media planning and activation to best-in-class ad experiences to measurement, we’re making it easier, more efficient, and more effective than ever to transact the way that works best for your business.</p> </div> </div> </div> </div> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><h1 style="text-align: center;">Benefits for Advertisers</h1> <p>Whether you’re activating separately on streaming and linear or across platforms with One Platform Total Audience, audience-based buys with One Platform work harder—it’s that simple.</p> <h3>Streaming:</h3> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_sm"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_2 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px;">+39%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p><strong>search engagement lift</strong></p> <p>vs. competitive norms</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px;">+9x</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p><strong>click to view rate</strong> (CVR)</p> <p>vs. competitive norms</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><h3>Data-driven linear:</h3> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_sm"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_2 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px;">+28%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p><strong>app usage lift </strong></p> <p>exposed vs. unexposed</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px;">+16%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p><strong>sales lift </strong></p> <p>exposed vs. unexposed</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><h3>One Platform Total Audience (cross-platform):</h3> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_sm"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_2 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px;">+25%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p><strong>search engagement lift</strong></p> <p>vs. traditional age/gender media</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px;">+28%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p><strong>foot traffic lift</strong></p> <p>exposed vs. unexposed</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p>And adoption has never been higher. In fact, in 2023 alone, advertisers across the industry and every client category partnered with us to modernize their TV campaigns, including:</p> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_sm"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_3 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px;">700+</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p><strong>data-driven linear and cross-platform campaigns</strong>, up 75% from 2022</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px;">1,900+</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p><strong>audience-based streaming campaigns</strong>, up more than 25% from 2022</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px;">6,300+</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p><strong>programmatic deals</strong>, up more than 25% from 2022</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p>No other media company offers the scale, the ease, the flexibility, and the proven effectiveness of NBCU’s One Platform.</p> </div> </div> </div> </div> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p> </p> <h1 style="text-align: center;">What’s new for 2024</h1> <p>Learn more about how we’re scaling and expanding our One Platform capabilities across each of our three pillars.</p> <h2 id="nav-audiences" class="nav-jump"></h2> <h2>Audiences</h2> <p>High-performing, scaled audiences start with data, and core to One Platform is our enterprise data and identity platform <strong>that unifies the vast first-party consumer data sets from across NBCU</strong> to enable best-in-class targeted and personalized consumer experiences. It’s how we know who our consumers are, what they want, and how to best serve them, and it supercharges the first step of your One Platform campaigns: identifying your target audiences. With our identity graph that houses more than 200 million individuals 18+, more than 90 million households, and more than 3,000 behavioral attributes, we can help you <strong>build your strategic audiences with higher fidelity and more precision than ever before</strong>.</p> <p>This year, we’ll continue to enable <strong>data collaboration with partners across the industry to make it easier for you to leverage your first-party audiences</strong>, from segmentation to onboarding to activation to measurement. This will include new integrations with retail media networks, consumer data platforms, programmatic channels, measurement partners, and more.</p> <p>We’re also introducing <strong>generative AI-powered audiences</strong>. Built using emerging capabilities such as computer vision, large language models, and deep learning, these <strong>highly predictive custom audiences center on the complex connections between our premium content, our consumer audiences, your performance outcomes, and the unique emotional responses</strong> our consumers experience with our content—<strong>unlocking a new level of performance </strong>across our audience-based offerings.</p> <h2 id="nav-activation" class="nav-jump"></h2> <h2>Activation</h2> <p>Once you’ve established your audience, the next step is to <strong>activate your campaign</strong>. We offer three key data-driven activation paths:</p> <ul> <li><strong>Streaming</strong> – Dynamic, one-to-one addressable delivery to your target audience through the best in streaming—including Peacock—across CTV, desktop, and mobile</li> <li><strong>Data-driven linear</strong> – Enhanced one-to-many delivery to your target audience at scale through the broad reach of national linear TV</li> <li><strong>Cross-platform</strong> – Your target optimized across linear & streaming—plan once, activate everywhere!</li> </ul> <p>You can <strong>buy direct from us</strong>, and we’ll find and deliver your high-value strategic audiences wherever they are, with target delivery guaranteed. Or, <strong>if you prefer self-service, you can activate your own buys</strong>—across our linear networks through our proprietary linear APIs and across our streaming portfolio through private marketplace (PMP) and programmatic guaranteed (PG) deals enabled thanks to our integrations with FreeWheel’s Programmatic Module and a <a href="https://nbcuniversal-creative-guidelines.scrollhelp.site/nbcuadspecs/approved-dsps-creative-hosts-and-measurement-pixel" target="_blank" rel="noopener">variety of DSPs</a> (19 of them and counting!).</p> <p>Earlier this year, <a href="https://together.nbcuni.com/insights/news/nbcuniversal-redefines-cross-platform-advertising-for-the-industry-with-one-platform-total-audience/">we announced</a> the <strong>full scale launch of our cross-platform solution, One Platform Total Audience</strong>. Coming later this year, <strong>VideoAmp</strong> will be available as a viewership currency for Total Audience buys.</p> <p>In addition, we’re continuing to open up programmatic access to our premium streaming content, including—for the first time ever—<strong>PMP access to the 2024 Olympic and Paralympic Games</strong>. We’re also future-proofing our programmatic infrastructure by adopting <strong>industry ID solutions</strong> with high-quality signals that unlock more scale, better addressability, and greater reach across NBCU’s user-authenticated streaming inventory. We adopted Unified ID 2.0 (UID2) last year, and this year, we’re adopting <strong>LiveRamp’s RampID</strong> and <strong>Google’s PAIR</strong> solutions.</p> <h2 id="nav-measurement" class="nav-jump"></h2> <h2>Measurement</h2> <p>Whatever your objectives, <strong>we have the measurement to prove the return on your NBCU investment</strong>. Our end-to-end suite of sell-side solutions includes <strong>pre-flight creative testing, in-flight delivery and reach & frequency reporting, real-time outcomes</strong> for qualifying streaming campaigns, and <strong>post-campaign outcomes</strong> from upper funnel reach and brand lift to lower-funnel conversion.</p> <p>We also <strong>enable buy-side measurement</strong> through <a href="https://nbcuniversal-creative-guidelines.scrollhelp.site/nbcuadspecs/approved-dsps-creative-hosts-and-measurement-pixel" target="_blank" rel="noopener">pre-approved third-party pixels</a> and through measurement partners integrated with One Platform for data collaboration.</p> <p>New this year, we’re introducing <strong>One Platform Total Measurement</strong>, an evolved, audience-driven sell-side measurement framework that will provide you with an <strong>integrated view of your strategic audience campaigns</strong>. Thanks to always-on data feeds through <strong>expanded partnerships with VideoAmp, Dynata, EDO, Kochava, iSpot, Innovid, and LiveRamp</strong>, we’re building One Platform Total Measurement with automation at its core to provide you holistic results throughout the life cycle of your audience-based campaigns.</p> </div> </div> </div> </div> <div class="cta-button-wrapper center "> <a href="https://together.nbcuni.com/advertise/" target="" class="rounded-button black fc-cta-button link">Get In Touch </a> </div> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><div class="h-source"> <details> <summary style="color: #a8a5a5">Sources:</summary> <p>170M P2+ Olympic Viewers<br /> Total Reach Source: Tokyo Reach via Nielsen TAR, P2+ </p> <p>19M P18+ QSR influentials | 68M P18+ moviegoers | 52M P18+ vacationers<br /> Audience Source: MRI Spring 2022; P18+; total Olympic fan interest </p> <p>68M P2+ NBC Prime weekly viewers<br /> Avg Weekly Reach Source: Nielsen Media Research, Reach based on L+3 data, 1-min qualifier (9/25/23-1/28/24). Prime (M-Sa 8-11P, Su 7-11P). </p> <p>55M P18+ wireless subscribers | 35M P18+ rx users | 17M P18+ auto intenders<br /> Audience Source: Nielsen Media Research, L+7 average weekly reach, 1-min qualifier. P18+ (9/25/23-3/3/24). NBC Prime (M-Sa 8P-11P, Su 7P-11P). MRI Fusion 2023F (Q4Q1) </p> <p>16M P2+ Bravo weekly viewers<br /> Avg Weekly Reach Source: Nielsen Media Research, Reach based on L+7 data, 1-min qualifier (9/25/23-3/3/24). Bravo content on linear, VOD, and Peacock </p> <p>11M P18+ travel intenders | 8M P18+ moviegoers | 6M P18+ QSR consumers<br /> Audience Source: Nielsen Media Research, Reach based on L+7 data, 1-min qualifier (9/25/23-3/3/24). Bravo content on linear, VOD, and Peacock. MRI-Fusion 23Oct_24Feb </p> <p>96M P2+ NBCU Holiday viewers<br /> Total Reach Source: Nielsen Media Research, Reach based on L+7 data, 1-min qualifier (11/23/2023 – 12/31/2023), Holiday-related programming on NBC linear, NBC VOD and Peacock. </p> <p>16M P18+ new product seekers | 45M P18+ moviegoers | 61M P18+ travel intenders<br /> Audience Source: Nielsen Media Research, Reach based on L+7 data, 1-min qualifier (11/23/2023 – 12/31/2023), Holiday-related programming on NBC linear, NBC VOD, and Peacock. MRI-Fusion 23Oct_24Jan </details> </div> </div> </div> </div> </div> <div id="ProgramGrid" class=""> <div class="container"> <div class="grid-items grid-items--grid"> <div class="row"> <div class="grid-items__header"> Related Content </div> </div> <div class="grid-items__collapsible-container"> <div class="row grid-items__content"> <div class="grid-item custom" data-post-id="6746ef36870f9" data-case-filter-terms="[""]" > <a href="https://together.nbcuni.com/advertising/innovation/ad-innovation/commerce/" data-title="Commerce @ NBCUniversal" class="mp_track" target="_parent"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/CommerceThumb-Web-Opt-399x230.jpg" alt="Commerce @ NBCUniversal"/> </div> </a> <div class="grid-item__details"> <a href="https://together.nbcuni.com/advertising/innovation/ad-innovation/commerce/" target="_parent"> <div class="info"> <div class="title">Commerce @ NBCUniversal</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="6746ef368718b" data-case-filter-terms="[""]" > <a href="https://together.nbcuni.com/nbcu-certified-measurement-partner-program" data-title="NBCUniversal Measurement Partners" class="mp_track" target="_parent"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/MeasurementThumb-1-399x230.jpg" alt="NBCUniversal Measurement Partners"/> </div> </a> <div class="grid-item__details"> <a href="https://together.nbcuni.com/nbcu-certified-measurement-partner-program" target="_parent"> <div class="info"> <div class="title">NBCUniversal Measurement Partners</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="6746ef3687210" data-case-filter-terms="[""]" > <a href="https://together.nbcuni.com/advertising/innovation/ad-innovation/" data-title="Ad Innovation" class="mp_track" target="_parent"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/InnovationThumbnail-399x230.png" alt="Ad Innovation"/> </div> </a> <div class="grid-item__details"> <a href="https://together.nbcuni.com/advertising/innovation/ad-innovation/" target="_parent"> <div class="info"> <div class="title">Ad Innovation</div> </div> </a> </div> </div> </div> </div> </div> </div> </div> <style> .h-source { color: gray; 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