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NTC Marketing Dinámico-Digital Signage « OJDinteractiva Auditoría Medios Online

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value="https://www.ojdinteractiva.es/acceso-clientes">Acceso<small class="subtitle">Clientes<small></option></select> </nav> <!-- _________________________ Finish Navigation _________________________ --> <!-- <input type="submit" value="Acceso Clientes" id="login">--> <!--<div class="cabecera2"> <form id="form_login" action="http://bbdd.introl.es:4334/intranet/dashboard/autentifica.php" method="post"> <input type="text" name="usuario" value="usuario" id="usuario" tabindex="1" placeholder="" /> <input type="password" name="password" value="password" id="password" tabindex="2" placeholder="password" /> <input type="submit" value="Entra"> </form> <form id="form_buscador" method="get" action="http://bbdd4.introl.es"> <p> <input name="s" id="error_search" placeholder="introduzca las palabras clave" value="" type="text"> <input value="Buscar" type="submit"> </p> </form> </div>--> </header> <!-- _________________________ Finish Header _________________________ --> <!-- _________________________ Start Middle _________________________ --> <section id="middle"> <!-- _________________________ Start Top1 _________________________ --> <!-- _________________________ Finish Top _________________________ --> <div class="headline"> <h2>NTC Marketing Dinámico-Digital Signage</h2> </div> <!-- _________________________ Start Content _________________________ --> <div class="content_wrap"><section id="content"><div class="entry"><div class="at-above-post-page addthis_tool" data-url="https://www.ojdinteractiva.es/ntc-marketing-dinamico-digital-signage"></div><p><img class="aligncenter size-medium wp-image-1162" title="NTC Digital Signage: la cuarta pantalla" src="/wp-content/uploads/2012/08/ok-ntc-ds-300x296.jpg" alt="NTC Digital Signage: la cuarta pantalla" width="300" height="296" srcset="https://www.ojdinteractiva.es/wp-content/uploads/2012/08/ok-ntc-ds-300x296.jpg 300w, https://www.ojdinteractiva.es/wp-content/uploads/2012/08/ok-ntc-ds.jpg 343w" sizes="(max-width: 300px) 100vw, 300px" /> El<strong> Digital Signage (la cuarta pantalla)</strong> un medio de comunicación de contenidos digitales e interactivos en el punto de venta y en lugares públicos, a través de dispositivos de emisión como pantallas, proyectores, etc. Se trata de un medio emergente que ha sido posible por la expansión de Internet. Las posibilidades publicitarias del medio, que emite contenido en un entorno exterior y online al mismo tiempo, son importantes y la demanda de datos de audiencia es percibida como condición necesaria para el desarrollo del medio.</p> <p>La certificación para las redes de Digital Signage que emitirá OJDintercativa distinguirá 3 niveles en función del sistema de recuento:</p> <ul> <ul> <li>Afluencia (aforo de un recinto o zona)</li> <li>Tráfico (visitas = presencia detectada en la zona de pantallas)</li> <li>Audiencia (impresiones = presencia con atención</li> </ul> </ul> <p><span style="color: #ff0000;"><a title="Descargar Normas Técnicas Marketing Dinámico-Digital Signage" href="/wp-content/uploads/2022/11/NTC-DIGITAL-SIGNAGE.pdf" target="_blank"><span style="color: #ff0000;">Normas Técnicas de Control Marketing Dinámico-Digital Signage (Pantallas Publicitarias Digitales)</span></a></span></p> <!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons above via filter on the_content --><!-- AddThis Share Buttons below via filter on the_content --><div class="at-below-post-page addthis_tool" data-url="https://www.ojdinteractiva.es/ntc-marketing-dinamico-digital-signage"></div><!-- AddThis Share Buttons generic via filter on the_content --></div></section><!-- _________________________ Finish Content _________________________ --> <!-- _________________________ Start Sidebar _________________________ --> <section id="sidebar"><div class="one_first"><aside id="text-17" class="widget widget_text"> <div class="textwidget"><div> <form id="form_buscador" method="get" action="/"> <p> <input name="s" id="error_search" placeholder="introduzca las palabras clave" value="" type="text"> <input value="Buscar" type="submit"> </p> </form> </div></div> </aside></div><div class="one_first"><aside 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href="/servicios/">Servicios</a></li> <li><a href="http://www.introl.es/Suscripcion/">Suscripción Newsletter</a></li> </ul> </aside></div> <div class="one_fourth"><aside id="custom-contact-form-2" class="widget widget_custom_contact_form_entries"><h4 class="widgettitle">Contacta</h4><div class="cmsms-form-builder"><div class="widgetinfo">Gracias ! <br />Su mensaje ha sido enviado.</div><script type="text/javascript">jQuery(document).ready(function () { jQuery('#form_contact_form_widget_239842276173526050').validationEngine('init');jQuery('#form_contact_form_widget_239842276173526050 a#contact_form_widget_239842276173526050_wformsend').click(function () { jQuery('#form_contact_form_widget_239842276173526050 .loading').animate( { opacity : 1 } , 250);if (jQuery('#form_contact_form_widget_239842276173526050').validationEngine('validate')) { jQuery.post('https://www.ojdinteractiva.es/wp-content/themes/shepard/theme/functions/form-builder-sendmail.php', { field_67849373899699810 : 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/></div><div class="cl"></div><div class="form_info cmsms_textarea"><label for="field_786191551598239600">Mensaje <span class="color_3">*</span></label><textarea name="field_786191551598239600" id="field_786191551598239600" cols="58" rows="6" class="validate[required,minSize[3]]"></textarea></div><div class="cl"></div><div class="loading"></div><div class="fl"><a id="contact_form_widget_239842276173526050_wformsend" class="button" href="#"><span>Enviar</span></a></div><div class="cl"></div></form></div></aside></div><div class="one_fourth"><aside id="custom-recent-portfolio-3" class="widget widget_custom_recent_portfolio_entries"><script type="text/javascript">jQuery(document).ready(function () { jQuery('#custom-recent-portfolio-3 .widget_custom_portfolio_entries_slides').cmsmsResponsiveContentSlider( { sliderWidth : '100%', sliderHeight : 'auto', animationSpeed : 500, animationEffect : 'slide', animationEasing : 'easeInOutExpo', pauseTime : 5000, activeSlide : 1, touchControls : true, pauseOnHover : false, arrowNavigation : false, slidesNavigation : true} ); } ); </script><div class="widget_custom_portfolio_entries_container"><h4 class="widgettitle">Ultimos Servicios</h4><ul class="widget_custom_portfolio_entries_slides responsiveContentSlider"><li><h6><a href="https://www.ojdinteractiva.es/portfolio/auditoria-de-campanas-publicitarias" title="Auditoría de Campañas">Auditoría de Campañas</a></h6><figure><img width="832" height="577" src="https://www.ojdinteractiva.es/wp-content/uploads/2012/09/auditoria-campanas.jpg" class="fullwidth middle_img_radius cmsms_img wp-post-image" alt="Auditoría de Campañas" title="Auditoría de Campañas" style="width:100%; height:auto;" srcset="https://www.ojdinteractiva.es/wp-content/uploads/2012/09/auditoria-campanas.jpg 832w, https://www.ojdinteractiva.es/wp-content/uploads/2012/09/auditoria-campanas-300x208.jpg 300w, https://www.ojdinteractiva.es/wp-content/uploads/2012/09/auditoria-campanas-750x520.jpg 750w" sizes="(max-width: 832px) 100vw, 832px" /></figure><div class="entry-content"><p>Para distinguir a los soportes que ejecutan las campañas de acuerdo con las directrices marcadas por el anunciante, cabe la&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --></p> </div></li><li><h6><a href="https://www.ojdinteractiva.es/portfolio/db-quality-certificacion-de-listas-de-distribucion" title="DB Quality – certificación de listas de distribución">DB Quality – certificación de listas de distribución</a></h6><figure><img width="849" height="565" src="https://www.ojdinteractiva.es/wp-content/uploads/2012/09/db-quality.jpg" class="fullwidth middle_img_radius cmsms_img wp-post-image" alt="DB Quality – certificación de listas de distribución" title="DB Quality – certificación de listas de distribución" style="width:100%; height:auto;" srcset="https://www.ojdinteractiva.es/wp-content/uploads/2012/09/db-quality.jpg 849w, https://www.ojdinteractiva.es/wp-content/uploads/2012/09/db-quality-300x199.jpg 300w, https://www.ojdinteractiva.es/wp-content/uploads/2012/09/db-quality-750x499.jpg 750w" sizes="(max-width: 849px) 100vw, 849px" /></figure><div class="entry-content"><p>DB Quality es el renovado servicio para la certificación de las listas de distribución (Newsletter)<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --></p> </div></li><li><h6><a href="https://www.ojdinteractiva.es/portfolio/market-monitoring-observatorio-de-la-publicidad-online" title="Market Monitoring &#8211; Observatorio de la Publicidad Online">Market Monitoring &#8211; Observatorio de la Publicidad Online</a></h6><figure><img width="764" height="629" src="https://www.ojdinteractiva.es/wp-content/uploads/2012/08/market-monitoring.jpg" class="fullwidth middle_img_radius cmsms_img wp-post-image" alt="Market Monitoring &#8211; Observatorio de la Publicidad Online" title="Market Monitoring &#8211; Observatorio de la Publicidad Online" style="width:100%; height:auto;" srcset="https://www.ojdinteractiva.es/wp-content/uploads/2012/08/market-monitoring.jpg 764w, https://www.ojdinteractiva.es/wp-content/uploads/2012/08/market-monitoring-300x246.jpg 300w, https://www.ojdinteractiva.es/wp-content/uploads/2012/08/market-monitoring-750x617.jpg 750w" sizes="(max-width: 764px) 100vw, 764px" /></figure><div class="entry-content"><p>Buena parte de nuestros clientes manifiestan la necesidad conocer  los datos agregados de facturación de la publicidad online en España.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --></p> </div></li></ul></div></aside></div><div class="one_fourth"><aside id="text-16" class="widget widget_text"> <div class="textwidget"><h4>Acceso Clientes</h4> <form id="form_login" action="./extranet/autentifica.php" method="post"> <input 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