Meta、香港屈臣氏、香港人寿、眼镜88联同Omnichat解锁WhatsApp营销商机-美通社PR-Newswire

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TEXT-ALIGN: JUSTIFY } </style> <ul type="disc"> <li>使用Meta的WhatsApp Flows和Click to WhatsApp广告，建立端到端客户旅程，加速业务成长</li> <li>透过Omnichat的WhatsApp会员奖赏系统重新定义客户互动，并通过转换API全面追踪和优化营销活动</li> <li>香港屈臣氏将WhatsApp融入客户旅程，由发现阶段到最终下单付款，为客户提供更便利的O+O购物体验</li> <li>香港人寿推行数码营销策略，革新和客户互动的方式，透过WhatsApp简化吸纳潜在客户的流程，提升整体客户体验</li> <li>眼镜88利用一对一WhatsApp个性化对话，与客户建立良好关系，提高满意度，讯息点击率高达26%</li> </ul> <p><span class="legendSpanClass">香港</span><span class="legendSpanClass">2024年11月26日</span> /美通社/ -- 全渠道对话出海方案供应商Omnichat近期举办"Unlocking Revenue Potential with Omnichannel Customer Experience"大型实体研讨会，邀请全球社交媒体巨头Meta、国际保健及美容零售商香港屈臣氏、一站式保险金融服务供应商香港人寿、专业眼镜品牌眼镜88，分享如何透过WhatsApp营销打造更优质的客户体验。</p> <p>Omnichat作为Meta的WhatsApp商业解决方案供应商，于会上介绍了其先进的全渠道营销方案，及如何帮助企业透过无缝旅程轻松收获客户忠诚度，并实现个性化。<b><u>Omnichat</u></b><b><u>创办人兼行政总裁</u></b> <b><u>陈正达</u></b>指出："许多企业都期望能简化客户旅程，而WhatsApp Flows就是完美的解决方案。结合WhatsApp Flows与营销活动，企业能够设计、建立和个性化客户体验，在对话中简单、快速推动转化，达成业务目标。"Omnichat新推出的WhatsApp会员奖赏系统，善用香港最受欢迎的通讯平台WhatsApp，为品牌及其客户带来更方便的会员忠诚度计划。"在建立端到端客户旅程时，会员经营至关重要。WhatsApp会员奖赏系统透过积分、优惠券和会员卡等深化关系，让客户与品牌再次连接，鼓励日后回购。"借助Omni AI人工智能，企业更可针对不同的客群，自动产生量身定制的讯息内容，从而提高营销和客户服务的效率，同时达至个性化。</p> <p>根据GWI调查显示，WhatsApp是香港渗透率最高的社交平台，达至79%。WhatsApp Business Platform协助企业与客户建立更有意义的联系，在整个客户生命周期—从发现、考虑、购买到再连接，推动客户参与及互动。<b><u>Meta</u></b><b><u>亚太区策略伙伴经理</u></b> <b><u>姚丁之</u></b>表示："Meta持续更新及发展更多功能，各行各业都能透过商务讯息提高认知度、转换率，深度经营客户关系，帮助日后再营销。"WhatsApp Flows让企业打造定制化WhatsApp旅程，直接在WhatsApp内获取更多潜在客户、完成预约，甚至达成转换，不论是企业还是其客户，也能享受更便利的体验。Meta的转换API可以全面追踪整个客户旅程，从最初引流至WhatsApp的广告，到随后的WhatsApp互动，再到最终的转化，为企业提供切实可行的见解，以便精准调整其广告策略。</p> <p><b><u>香港屈臣氏线上业务总监</u></b> <b><u>梁尚进</u></b>亦于研讨会分享："香港屈臣氏将WhatsApp商务成功融入其创新的O+O(线下及线上)零售策略中，透过无缝整合Omnichat云通信方案，简化结帐流程，完善购物体验，让客户享受数码化带来的便利，同时也获得个性化服务。现在透过WhatsApp进行营销及销售，同时协助处理大量客户查询，大大减少客户的等待时间。我们的‘屈臣氏随时Chat'服务为客户提供与药剂师、中医师和营养师的一对一WhatsApp咨询，线下及线上无缝整合，令客户能够随时随地与我们沟通，不仅提高线上参与度和销售，更把网上的人流带到我们的实体店铺。"</p> <p>香港人寿选用WhatsApp和Omnichat商务讯息进阶方案，革新其市场营销和客户服务的策略。最初，香港人寿期望能集中管理来自不同社交平台的客户查询，但他们很快发现到WhatsApp的商业潜力，能够协助业务成长，提升客户体验。<b><u>香港人寿首席市务总监</u></b> <b><u>高卓轩</u></b>指出："我们借助WhatsApp提升市场营销和客户服务的效率，自动聊天机器人高效处理超过90%的一般查询，让团队能够专注于市场营销及维护客户关系。此外，我们亦使用WhatsApp和客户进行互动游戏，并派发专属优惠券，鼓励客户与WhatsApp聊天机器人进行互动问答，不仅提高客户的参与度，并能迅速扩大客户资料数据库。将市场营销讯息精准广播给数据库内的名单，讯息阅读率高达70%，销售转换率亦有显著提升。"</p> <p>眼镜88一向以提供优质客户服务而闻名，使用WhatsApp Business Platform更进一步巩固其领先的市场地位，而且透过Meta蓝勾验证加强客户的信心，沟通更便利、更有效率。<b><u>眼镜</u></b><b><u>88</u></b><b><u>数码营销经理</u></b> <b><u>陈超</u></b>强调WhatsApp助力数码转型："我们品牌核心价值就是销售团队和客户之间的紧密联系，与传统电子邮件通讯相比，我们大部分客户更喜欢WhatsApp的即时性和互动性，讯息点击率高达26%。"除了使用WhatsApp一对一对话外，眼镜88更将全渠道聊天机器人融入其社交媒体策略，例如透过Facebook留言自动回覆提高互动，并将网上流量引流到线下门店。</p> <p>整合自动化系统与个性化互动，Omnichat全方位云通信解决方案协助企业改变与客户互动的方式，横跨WhatsApp Business Platform、Facebook Messenger和Instagram Direct提供更佳的客户体验，制定全新行业标准。</p> <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder8224"> <div id="jwplayer_1"> <script type="text/javascript" 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