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aria-expanded="false" >About</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom d-flex align-items-end ml-4'><a href="#module-contact" class="" role="button" aria-haspopup="true" aria-expanded="false" data-close-modals="true">Contact</a></li> </ul> </div> </div> <button id="toggle-oc-menu-main" class="oc-toggle btn menu-close navbar-toggle text-dark z-6 d-block d-md-none ml-auto" title="Toggle Additional Menu" aria-haspopup="true" aria-expanded="false" data-toggle="modal" data-target="#modal-menu-full"> <span class="menu-icon-001"> <span class="mi-part theme-contrast mi-part-1"></span> <span class="mi-part theme-contrast mi-part-2"></span> <span class="mi-part theme-contrast mi-part-3"></span> </span> </button> </div> </div> </div> </nav>  <div id="page-header" class="row d-flex flex-row justify-content-center position-relative">  <div class="col-sm-12 position-relative d-flex justify-content-center align-items-end bg-dark h-75vh lazy "> <div class="fixed-bg-container position-absolute w-100 h-100 bg-dark"> <picture> <source srcset="https://work.cristianpopa.com/wp-content/uploads/2021/04/230420211619220071.jpeg 1700w, https://work.cristianpopa.com/wp-content/uploads/2021/04/230420211619220071-520x347.jpeg 520w, https://work.cristianpopa.com/wp-content/uploads/2021/04/230420211619220071-960x640.jpeg 960w, https://work.cristianpopa.com/wp-content/uploads/2021/04/230420211619220071-1400x933.jpeg 1400w"> <img id="img-featured-media-12223" class="block-sm-image img-fluid lazy fit-cover" alt="" src="https://work.cristianpopa.com/wp-content/uploads/2021/04/230420211619220071.jpeg" data-src="https://work.cristianpopa.com/wp-content/uploads/2021/04/230420211619220071.jpeg" width="520" height="277" > </picture> </div>  <div class="container p-0 p-md-1 d-flex align-items-end"> <div class="row no-gutters d-flex flex-grow-1"> <div class="col block-content-inner text-left position-relative z-2 my-4 p-0"> <h1 class="display-3 decoration decoration-bottom">About Me</h1> </div> </div> </div>  </div>   </div>   <main id="primary" class="row d-flex flex-column site-main"> <div class="bg-white col-sm-12 mt-4"> <div class="container"> <div class="row"> <article id="post-12223" class="col bg-white post-12223 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content d-flex flex-column justify-content-center"> <div class="wp-bootstrap-blocks-row row mb-2"> <div class="col-12 col-md-3"> <h2 class="decoration decoration-bottom wp-block-heading">First Things First</h2> </div> <div class="col-12 col-md-6"> <p class="lead mb-2">Above all else, I am the father of a beautiful human being and spoiled brat, a devoted son of my people, and a committed friend to a few good folks.</p> <hr class="wp-block-separator has-css-opacity is-style-wide my-2"/> <p>I believe that there is such a thing as objective truth and that it ought to be told. I believe in honesty and in openness. I believe in being my brother’s keeper, I believe that <em>“<a rel="noreferrer noopener" href="https://www.goodreads.com/quotes/1233308-if-there-was-hope-it-must-lie-in-the-proles" target="_blank">if there is hope it lies in the proles</a>,”</em> and I believe in meeting people half-way and on equal terms.</p> </div> </div> <div class="wp-bootstrap-blocks-row row mb-4"> <div class="col-12 col-md-9 text-right"> <hr class="wp-block-separator has-css-opacity is-style-wide"/> </div> <div class="col-12 col-md-3"> </div> </div> <div class="wp-bootstrap-blocks-row row"> <div class="col-12 col-md-3"> <h2 class="decoration decoration-bottom wp-block-heading">On the Clock</h2> </div> <div class="col-12 col-md-6"> <p class="lead">In 2000, I moved to the US and went from creating posters and ads for my friends to studying web design and eventually launching my first website at the end of that year. Another year later, I started building websites professionally, and in 2003 web design and development became my full-time occupation.</p> <hr class="wp-block-separator has-css-opacity is-style-wide my-2"/> <p>My design career grew out of my love of Photoshop, in which I started working in 1999, at version 4. Before I knew anything about spatial memory, mental models, or even basic design principles, I knew all there was to know about working in a program with only one undo step and no editable text.</p> </div> </div> <div class="wp-bootstrap-blocks-row row mt-2 mb-2"> <div class="col-12 col-md-3 text-right "> </div> <div class="col-12 col-md-6"> <h3 class="h4 decoration decoration-bottom decoration-sm wp-block-heading">My Design Approach</h3> <p><strong>Always design honestly</strong>, because the user is rarely stupid. Most of the Internet consists of layouts that betray either sloppiness, or a sincere disregard for the user’s needs on the part of the product owner. And yes, everyone notices it, to some degree or another, even if they don’t say it.</p> <p><strong>Don’t let your personal aesthetics sneak into your work.</strong> Always design for the product, and not for yourself. Take, for instance, the font that I use for headings and navs on this website. Personally, I dislike it in an aesthetic sense. Professionally, however, I know what the metrics say: if I change this font, my phone will ring less. We can also predict exactly how much less, as we have the numbers from the A/B tests. There are several other elements on this site which I don’t like personally, but which have a direct impact on conversion. The point is that personal aesthetics (mine, yours, anyone’s) are many times incompatible with professional product design.</p> <p><strong>Design the design process.</strong> The biggest cause for the wasted effort that goes into most design and development projects is lack of appropriate planning. This can happen because of many reasons, but it’s usually the result of a combination of three factors:</p> <ol class="wp-block-list"> <li>Vagueness in the requirements</li> <li>Unclear project goals</li> <li>Improper problem and solution definitions</li> </ol> <p>This toxic combination can, and most of the times does, end up in “edit hell,” a vicious cycle of back-and-forths intended to fix things that never needed to be broken in the first place. This has the potential to cause massive amounts of wasted effort, time and money. </p> <p>That’s the bad news. The good news is that all this can be avoided with appropriate planning, verifying that the project goals are viable <em>before</em> the design and development stages begin, and establishing product features in detail at the very beginning. You can read a detailed description of my process <a href="https://work.cristianpopa.com/my-process/" data-type="page" data-id="13000">here</a>.</p> </div> </div> <div class="wp-bootstrap-blocks-row row mb-4"> <div class="col-12 col-md-9 text-right"> <hr class="wp-block-separator has-css-opacity is-style-wide"/> </div> <div class="col-12 col-md-3"> </div> </div> <div class="wp-bootstrap-blocks-row row mb-2"> <div class="col-12 col-md-3"> <h2 class="decoration decoration-bottom wp-block-heading">Off the Clock</h2> </div> <div class="col-12 col-md-6"> <p class="lead mb-2">It’s the standard stuff, but it keeps me happy: football, climbing hills, markmaking, and travel. </p> <hr class="wp-block-separator has-css-opacity is-style-wide mt-2"/> </div> </div> <div class="wp-bootstrap-blocks-row row mb-2"> <div class="col-12 col-md-3 text-right"> </div> <div class="col-12 col-md-6"> <h3 class="h4 decoration decoration-bottom decoration-sm wp-block-heading">Away Days</h3> <p>I support the most beautiful football club in Britain, West Ham United FC, and I often travel to see them live.</p> <p class="mb-2">Here are 3000 of my friends and I, outsinging 70,000 Manchester United fans, on their own manor. </p> </div> </div> <div class="wp-bootstrap-blocks-row row mb-4"> <div class="col-12 col-md-9 text-right">  <div id="block-section-media-81596dd40849ca2045dbc42661920d5b" class="row block-overlay block-section-media aligncenter mt-0 mb-0 " > <div class="col-sm-12 wrapper-overlay " data-instance-id="section-media-81596dd40849ca2045dbc42661920d5b"> <div class="row content-section-media layout-overlay overlay justify-content-between" >  <div class="col-sm-12 position-relative d-flex justify-content-center align-items-center bg-null h-50vh lazy "> <div class="fixed-bg-container position-absolute w-100 h-100 "> </div>  <div class="container p-0 p-md-1 d-flex align-items-center"> <div class="row no-gutters d-flex flex-grow-1"> <div class="col block-content-inner text-left position-relative z-2 my-4 p-0">   </div> </div> </div>   <div class="video-container d-flex w-100 h-100"> <div class="col video-container-inner w-100"> <iframe class="lazy w-100 fit-contain" data-src="https://www.youtube.com/embed/OpQjb0Yp7BE?autoplay=0&fs=0&iv_load_policy=3&showinfo=0&rel=0&cc_load_policy=0&start=0&end=0" type="text/html" allow="autoplay; encrypted-media" width="800" height="640" frameborder="0" allowfullscreen> </iframe> </div> </div>  </div>   </div> </div> </div>   </div> <div class="col-12 col-md-3"> <p class="small decoration decoration-sm decoration-top">West Ham away at Man U</p> </div> </div> <div class="wp-bootstrap-blocks-row row"> <div class="col-12 col-md-3 text-md-right"> </div> <div class="col-12 col-md-6"> <h3 class="h4 decoration decoration-bottom decoration-sm wp-block-heading">The Mountains</h3> <p>It used to be an every-weekend affair, as long as it didn’t interfere with the West Ham matches, but nowadays I only get one or two big climbs a year, and a few local ones, usually in the N. Georgia mountains. </p> </div> </div>  <div id="block-collection-187e29f3228d3efd23551d00fa1107e8" class="row block-slider block-collection aligncenter mt-0 mb-4 " > <div class="col-sm-12 wrapper-slider " data-instance-id="collection-187e29f3228d3efd23551d00fa1107e8">  <div class="row block-before mb-1"> <div class="col-sm-12 d-flex flex-row justify-content-between align-items-end"> <div class="block-labels">   </div>  <div class="btn-group d-none d-md-flex"> <button class="btn btn-light btn-sm slider-prev"><span class="icon icon-chevron-left"></span> </button> <button class="btn btn-light btn-sm slider-next"><span class="icon icon-chevron-right"></span></button> </div> </div> </div>  <div class="row content-collection layout-slider slider scroll-nav scroll-nav-h d-inline-flex d-lg-block flex-nowrap flex-lg-wrap justify-content-between" data-slider-type="regular" data-items-in="1.5" data-items-in-md="2.5" data-items-in-lg="3.5" >  <div class="card card-type-3 card-collection card-slider col-sm-4 item-scroll-nav"> <div class="img-container d-flex flex-column justify-content-center mb-1" data-aos="slide-up"> <img fetchpriority="high" decoding="async" src="https://work.cristianpopa.com/wp-content/uploads/2021/03/DSC_9653-5-520x777.jpg" alt="Top" class="img-fluid fit-cover " width="960" height="540" > </div> <div class="card-content" data-aos="fade-up"> <p class="mb-0"> <a href="#"> Top </a> </p> </div> <a id="trigger-collection-187e29f3228d3efd23551d00fa1107e8-0" href="#" data-target-slide="0" data-toggle="modal" data-target="#modal-collection-187e29f3228d3efd23551d00fa1107e8" class="d-none d-md-flex flex-column link-cover modal-slider-trigger" > <span class="link-cover-span"></span> </a> </div> <div class="card card-type-3 card-collection card-slider col-sm-4 item-scroll-nav"> <div class="img-container d-flex flex-column justify-content-center mb-1" data-aos="slide-up"> <img decoding="async" src="https://work.cristianpopa.com/wp-content/uploads/2021/04/DSC_4544-520x777.jpg" alt="In the Bucegi Massif, 2012" class="img-fluid fit-cover " width="960" height="540" > </div> <div class="card-content" data-aos="fade-up"> <p class="mb-0"> <a href="#"> In the Bucegi Massif, 2012 </a> </p> </div> <a id="trigger-collection-187e29f3228d3efd23551d00fa1107e8-1" href="#" data-target-slide="1" data-toggle="modal" data-target="#modal-collection-187e29f3228d3efd23551d00fa1107e8" class="d-none d-md-flex flex-column link-cover modal-slider-trigger" > <span class="link-cover-span"></span> </a> </div> <div class="card card-type-3 card-collection card-slider col-sm-4 item-scroll-nav"> <div class="img-container d-flex flex-column justify-content-center mb-1" data-aos="slide-up"> <img decoding="async" src="https://work.cristianpopa.com/wp-content/uploads/2021/04/DSC_0524-520x777.jpg" alt="The Southern Carpathians" class="img-fluid fit-cover " width="960" height="540" > </div> <div class="card-content" data-aos="fade-up"> <p class="mb-0"> <a href="#"> The Southern Carpathians </a> </p> </div> <a id="trigger-collection-187e29f3228d3efd23551d00fa1107e8-2" href="#" data-target-slide="2" data-toggle="modal" data-target="#modal-collection-187e29f3228d3efd23551d00fa1107e8" class="d-none d-md-flex flex-column link-cover modal-slider-trigger" > <span class="link-cover-span"></span> </a> </div> <div class="card card-type-3 card-collection card-slider col-sm-4 item-scroll-nav"> <div class="img-container d-flex flex-column justify-content-center mb-1" data-aos="slide-up"> <img loading="lazy" decoding="async" src="https://work.cristianpopa.com/wp-content/uploads/2021/04/DSC4977-1-520x348.jpg" alt="On the Way to Omu Peak" class="img-fluid fit-cover " width="960" height="540" > </div> <div class="card-content" data-aos="fade-up"> <p class="mb-0"> <a href="#"> On the Way to Omu Peak </a> </p> </div> <a id="trigger-collection-187e29f3228d3efd23551d00fa1107e8-3" href="#" data-target-slide="3" data-toggle="modal" data-target="#modal-collection-187e29f3228d3efd23551d00fa1107e8" class="d-none d-md-flex flex-column link-cover modal-slider-trigger" > <span class="link-cover-span"></span> </a> </div> <div class="card card-type-3 card-collection card-slider col-sm-4 item-scroll-nav"> <div class="img-container d-flex flex-column justify-content-center mb-1" data-aos="slide-up"> <img loading="lazy" decoding="async" src="https://work.cristianpopa.com/wp-content/uploads/2021/04/DSC_0683-520x348.jpg" alt="Technical Issues" class="img-fluid fit-cover " width="960" height="540" > </div> <div class="card-content" data-aos="fade-up"> <p class="mb-0"> <a href="#"> Technical Issues </a> </p> </div> <a id="trigger-collection-187e29f3228d3efd23551d00fa1107e8-4" href="#" data-target-slide="4" data-toggle="modal" data-target="#modal-collection-187e29f3228d3efd23551d00fa1107e8" class="d-none d-md-flex flex-column link-cover modal-slider-trigger" > <span class="link-cover-span"></span> </a> </div> <div class="card card-type-3 card-collection card-slider col-sm-4 item-scroll-nav"> <div class="img-container d-flex flex-column justify-content-center mb-1" data-aos="slide-up"> <img loading="lazy" decoding="async" src="https://work.cristianpopa.com/wp-content/uploads/2021/03/DJI_0159-1-520x390.jpg" alt="Winter Climb" class="img-fluid fit-cover " width="960" height="540" > </div> <div class="card-content" data-aos="fade-up"> <p class="mb-0"> <a href="#"> Winter Climb </a> </p> </div> <a id="trigger-collection-187e29f3228d3efd23551d00fa1107e8-5" href="#" data-target-slide="5" data-toggle="modal" data-target="#modal-collection-187e29f3228d3efd23551d00fa1107e8" class="d-none d-md-flex flex-column link-cover modal-slider-trigger" > <span class="link-cover-span"></span> </a> </div> <div class="card card-type-3 card-collection card-slider col-sm-4 item-scroll-nav"> <div class="img-container d-flex flex-column justify-content-center mb-1" data-aos="slide-up"> <img loading="lazy" decoding="async" src="https://work.cristianpopa.com/wp-content/uploads/2021/04/DJI_0009-1-520x363.jpg" alt="Dry Climb" class="img-fluid fit-cover " width="960" height="540" > </div> <div class="card-content" data-aos="fade-up"> <p class="mb-0"> <a href="#"> Dry Climb </a> </p> </div> <a id="trigger-collection-187e29f3228d3efd23551d00fa1107e8-6" href="#" data-target-slide="6" data-toggle="modal" data-target="#modal-collection-187e29f3228d3efd23551d00fa1107e8" class="d-none d-md-flex flex-column link-cover modal-slider-trigger" > <span class="link-cover-span"></span> </a> </div> <div class="card card-type-3 card-collection card-slider col-sm-4 item-scroll-nav"> <div class="img-container d-flex flex-column justify-content-center mb-1" data-aos="slide-up"> <img loading="lazy" decoding="async" src="https://work.cristianpopa.com/wp-content/uploads/2021/04/DSC4547-520x274.jpg" alt="Bucegi Massiff" class="img-fluid fit-cover " width="960" height="540" > </div> <div class="card-content" data-aos="fade-up"> <p class="mb-0"> <a href="#"> Bucegi Massiff </a> </p> </div> <a id="trigger-collection-187e29f3228d3efd23551d00fa1107e8-7" href="#" data-target-slide="7" data-toggle="modal" data-target="#modal-collection-187e29f3228d3efd23551d00fa1107e8" class="d-none d-md-flex flex-column link-cover modal-slider-trigger" > <span class="link-cover-span"></span> </a> </div>  </div> </div> </div>    <div id="modal-collection-187e29f3228d3efd23551d00fa1107e8" class="modal modal-full fade" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content col-sm-12 p-0 m-0"> <div class="modal-body d-flex flex-row wrapper-slider"> <div class="content-slider slider slider-full flex-fill text-wrap-normal bg-white content-collection scroll-nav scroll-nav-h" id="slider-full-collection-187e29f3228d3efd23551d00fa1107e8" data-slider-type="full" data-items-in="1" > <div id="d0" class="col-sm-12 slide card-collection card-slider d-inline-flex p-0" > <div class="modal-content-img-container bg-dark-50 d-flex justify-content-center align-items-start"> <img data-src="https://work.cristianpopa.com/wp-content/uploads/2021/03/DSC_9653-5.jpg" alt="Bucegi Massiff" class="img-fluid lazy" > </div> <div class="modal-content-extras bg-white border-left flex-shrink-0 h-100"> <div class="extras-content p-2"> <h4>Top</h4> <p class="object-caption small"> </p> <p class="small"><a href="#" class="toggle-extras">Hide Caption</a> <span class="icon icon-chevron-right"></span> </p> </div> </div> </div> <div id="d1" class="col-sm-12 slide card-collection card-slider d-inline-flex p-0" > <div class="modal-content-img-container bg-dark-50 d-flex justify-content-center align-items-start"> <img data-src="https://work.cristianpopa.com/wp-content/uploads/2021/04/DSC_4544.jpg" alt="Bucegi Massiff" class="img-fluid lazy" > </div> <div class="modal-content-extras bg-white border-left flex-shrink-0 h-100"> <div class="extras-content p-2"> <h4>In the Bucegi Massif, 2012</h4> <p class="object-caption small"> </p> <p class="small"><a href="#" class="toggle-extras">Hide Caption</a> <span class="icon icon-chevron-right"></span> </p> </div> </div> </div> <div id="d2" class="col-sm-12 slide card-collection card-slider d-inline-flex p-0" > <div class="modal-content-img-container bg-dark-50 d-flex justify-content-center align-items-start"> <img data-src="https://work.cristianpopa.com/wp-content/uploads/2021/04/DSC_0524.jpg" alt="Bucegi Massiff" class="img-fluid lazy" > </div> <div class="modal-content-extras bg-white border-left flex-shrink-0 h-100"> <div class="extras-content p-2"> <h4>The Southern Carpathians</h4> <p class="object-caption small"> </p> <p class="small"><a href="#" class="toggle-extras">Hide Caption</a> <span class="icon icon-chevron-right"></span> </p> </div> </div> </div> <div id="d3" class="col-sm-12 slide card-collection card-slider d-inline-flex p-0" > <div class="modal-content-img-container bg-dark-50 d-flex justify-content-center align-items-start"> <img data-src="https://work.cristianpopa.com/wp-content/uploads/2021/04/DSC4977-1.jpg" alt="Bucegi Massiff" class="img-fluid lazy" > </div> <div class="modal-content-extras bg-white border-left flex-shrink-0 h-100"> <div class="extras-content p-2"> <h4>On the Way to Omu Peak</h4> <p class="object-caption small"> </p> <p class="small"><a href="#" class="toggle-extras">Hide Caption</a> <span class="icon icon-chevron-right"></span> </p> </div> </div> </div> <div id="d4" class="col-sm-12 slide card-collection card-slider d-inline-flex p-0" > <div class="modal-content-img-container bg-dark-50 d-flex justify-content-center align-items-start"> <img data-src="https://work.cristianpopa.com/wp-content/uploads/2021/04/DSC_0683.jpg" alt="Bucegi Massiff" class="img-fluid lazy" > </div> <div class="modal-content-extras bg-white border-left flex-shrink-0 h-100"> <div class="extras-content p-2"> <h4>Technical Issues</h4> <p class="object-caption small"> </p> <p class="small"><a href="#" class="toggle-extras">Hide Caption</a> <span class="icon icon-chevron-right"></span> </p> </div> </div> </div> <div id="d5" class="col-sm-12 slide card-collection card-slider d-inline-flex p-0" > <div class="modal-content-img-container bg-dark-50 d-flex justify-content-center align-items-start"> <img data-src="https://work.cristianpopa.com/wp-content/uploads/2021/03/DJI_0159-1.jpg" alt="Bucegi Massiff" class="img-fluid lazy" > </div> <div class="modal-content-extras bg-white border-left flex-shrink-0 h-100"> <div class="extras-content p-2"> <h4>Winter Climb</h4> <p class="object-caption small"> </p> <p class="small"><a href="#" class="toggle-extras">Hide Caption</a> <span class="icon icon-chevron-right"></span> </p> </div> </div> </div> <div id="d6" class="col-sm-12 slide card-collection card-slider d-inline-flex p-0" > <div class="modal-content-img-container bg-dark-50 d-flex justify-content-center align-items-start"> <img 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<div class="col-sm-4 bg-dark-900 p-2 p-md-8"> <p class="text-light-300"><span class="icon icon-email"></span>  <a class="" href="mailto:cristian@cristianpopa.com?subject=Hello, Cristian">cp@cristianpopa.com</a></p> <p class="text-light-300 mb-0"><span class="icon icon-phone"></span> <a class="" href="tel:4044878657">404 487 8657</a></p> </div> <div class="col-sm-8 bg-dark-800 mt-md-n8 px-1 py-4 p-md-8"> <div data-aos="xfade">  <h6 class="text-uppercase text-light-a6 ml-1 mb-2">Let's Talk</h6> <form method="post" class="acfe-form" data-cid="67e69b85005bd" id="form-contact-001"> <div id="acf-form-data" class="acf-hidden"> <input type="hidden" id="_acf_screen" name="_acf_screen" value="acfe_form"/><input type="hidden" id="_acf_post_id" name="_acf_post_id" value="12223"/><input type="hidden" id="_acf_validation" name="_acf_validation" value="1"/><input type="hidden" id="_acf_form" name="_acf_form" 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type="hidden" id="_acf_nonce" name="_acf_nonce" value="c88e704d91"/><input type="hidden" id="_acf_changed" name="_acf_changed" value="0"/> </div> <div class="acf-fields acf-form-fields -top"><div class="acf-field acf-field-text acf-field--validate-email form-group col-12" style="display:none !important;" data-name="_validate_email" data-type="text" data-key="_validate_email"> <div class="acf-label"> <label for="acf-_validate_email">Validate Email</label></div> <div class="acf-input"> <div class="acf-input-wrap"><input type="text" id="acf-_validate_email" class="form-control" name="acf[_validate_email]"/></div></div> </div> <div class="row"> <div class="col-sm-6"> <div class="acf-field acf-field-text acf-field-605c6fec0f3f3 is-required form-group col-12" data-name="contact_name" data-type="text" data-key="field_605c6fec0f3f3" data-required="1"> <div class="acf-label"> <label for="acf-field_605c6fec0f3f3">Your Name <span class="acf-required text-danger">*</span></label></div> <div 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