HCL Unica | LinkedIn

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_products_marketplace_guest_product_details_page">  <meta name="locale" content="en_US"> <meta id="config" data-app-version="0.0.999" data-call-tree-id="AAYn3s3sdWorpfFQCCP9zw==" data-multiproduct-name="marketplaces-guest-frontend" data-service-name="marketplaces-guest-frontend" data-browser-id="4031eaf1-a475-42bc-8ab9-651b79f65060" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:d_products_marketplace_guest_product_details_page;blY4MGhPQa2gI3pTaWZeTA==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-logout-url="/uas/logout"> <link rel="canonical" href="https://www.linkedin.com/products/hclsoftware-unica/">      <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <title>HCL Unica | LinkedIn</title> <meta name="description" content="HCL Unica | HCL Software Unica Suite is the enterprise marketing platform to deliver Precision Marketing at Scale. Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively."> <meta property="og:title" content="HCL Unica | LinkedIn"> <meta property="og:description" content="HCL Unica | HCL Software Unica Suite is the enterprise marketing platform to deliver Precision Marketing at Scale. Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively."> <meta property="og:type" content="website"> <meta property="og:url" content="https://www.linkedin.com/products/hclsoftware-unica/"> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D5633AQFT18bA-TAjtw/productpage-logo-image_100_100/productpage-logo-image_100_100/0/1714559193429/hclsoftware_unica_logo?e=2147483647&v=beta&t=OlGWCYzStzDSBDD64EdMYnzoZS9j1hns8YOSpd6pUHg"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@linkedin"> <meta name="twitter:title" content="HCL Unica | LinkedIn"> <meta name="twitter:description" content="HCL Unica | HCL Software Unica Suite is the enterprise marketing platform to deliver Precision Marketing at Scale. Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. 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h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input keywords-typeahead-input text-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-keywords-typeahead-list" aria-haspopup="listbox" aria-label="Search job titles or companies" name="keywords" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none" value="HCLSoftware" placeholder="Search job titles or companies" autocomplete="off" data-tracking-control-name="products_details_guest_dismissable-input" maxlength="500" role="combobox" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-tint" role="option"> <span 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text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-location-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="products_details_guest_dismissable-input-clear" type="button"> <label class="sr-only">Dismiss</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="geoId" value="102817007" type="hidden"> <input name="trk" value="products_details_guest_jobs-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babybear:invisible babybear:ml-[-9999px] babybear:w-[1px] babybear:h-[1px]" aria-label="Search" data-tracking-control-name="products_details_guest_jobs-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="LEARNING"> <form class="base-search-bar__form w-full flex babybear:mx-mobile-container-padding babybear:flex-col" role="search" action="/learning/search" data-tracking-control-name="products_details_guest_learning-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Search skills, subjects, or software" name="keywords" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none" value="HCLSoftware" 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href="https://www.linkedin.com/uas/login?session_redirect=%2Fservices%2Fproducts%2Fhclsoftware-unica%2F&fromSignIn=true&trk=products_details_guest_nav-header-signin" data-tracking-control-name="products_details_guest_nav-header-signin" data-tracking-will-navigate> Sign in </a>  </div>   </nav> </header>   <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding"> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <figure class="cover-img min-h-[87px] papbear:min-h-[100px] rounded-t-[2px] babybear:rounded-[0px] -z-1"> <code id="cover-image" style="display: none"></code> <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4D1BAQH2k6_YIgCmjA/company-background_10000/company-background_10000/0/1668689881718/hclsoftware_cover?e=2147483647&v=beta&t=qUfP5VGLALeLTB_0e6ZPpNf6EamfCb6U4gumiqRV3VA" loading="lazy" data-embed-id="cover-image" alt> </div> </div>  </figure> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-image-container flex"> <img class="inline-block relative w-12 h-12 top-card-layout__entity-image shadow-color-shadow shadow-[0_4px_12px] border-2 border-solid border-color-surface mt-[-70px] mb-[14px] papabear:border-4 papabear:mt-[-100px] papabear:mb-[18px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5633AQFT18bA-TAjtw/productpage-logo-image_100_100/productpage-logo-image_100_100/0/1714559193429/hclsoftware_unica_logo?e=2147483647&v=beta&t=OlGWCYzStzDSBDD64EdMYnzoZS9j1hns8YOSpd6pUHg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/5fnrxyask3t3av1g9ym526ben" alt="HCL Unica"> </div> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> HCL Unica </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> <span class="top-card__subline-text"> <a href="/products/categories/marketing-automation-software?trk=products_details_guest_product_category" data-tracking-control-name="products_details_guest_product_category" data-tracking-will-navigate="true">Marketing Automation Software</a> by <a href="https://www.linkedin.com/company/hclsoftware/?trk=products_details_guest_organization_page" data-tracking-control-name="products_details_guest_organization_page" data-tracking-will-navigate="true">HCLSoftware</a> </span> </h2> <h3 class="top-card-layout__first-subline font-sans text-md leading-open text-color-text-low-emphasis"> <div class="face-pile flex top-card__face-pile"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ccme3th179hovxui57zwev0p3" data-ghost-classes="bg-color-entity-ghost-background" 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 </ul> </template> <template id="semaphore-block-template"> <li class="px-2 py-1" data-semaphore-item="action"> <span class="text-sm text-color-text-low-emphasis whitespace-pre-line" data-attr="block-content"></span> <input class="hidden scale-150" data-tracking-control-name="products_details_guest_ellipsis-menu-semaphore" name="semaphore-action" checked value data-semaphore-input type="radio"> </li> </template> <template id="semaphore-section-template"> <li class="px-2 py-1" data-semaphore-item="section"> <button class="w-full text-color-text" data-tracking-control-name="products_details_guest_ellipsis-menu-semaphore" data-semaphore-input> <span class="text-md text-left inline-block w-[calc(100%-24px)]" data-attr="title"></span> <icon class="float-right w-[24px] h-[24px] opacity-60" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bib7g6ntpj66fbkg8zzh0psp2"></icon> </button> </li> </template> <template id="semaphore-openpage-template"> <li class="px-2 py-1 border-t-1 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py-1" data-semaphore-item="action"> <label> <div class="flex"> <input class="scale-150" data-tracking-control-name="products_details_guest_ellipsis-menu-semaphore" name="semaphore-action" value data-semaphore-input type="radio"> <span class="text-md inline-block ml-1" data-attr="title"></span> </div> <span class="text-sm text-left inline-block w-[calc(100%-24px)] opacity-60 pl-[30px]" data-attr="body"></span> </label> </li> </template> <template id="semaphore-openlink-template"> <li class="px-2 py-1" data-semaphore-item="openlink"> <a class="text-color-text hover:no-underline visited:text-color-text" data-semaphore-input data-tracking-control-name="products_details_guest_ellipsis-menu-semaphore" href target="_blank" data-tracking-will-navigate> <span class="text-md text-color-text font-normal inline-block" data-attr="title"></span> <span class="text-sm text-color-text font-normal inline-block w-[calc(100%-24px)] opacity-60" data-attr="body"></span> <icon class="float-right w-[24px] h-[24px] opacity-60" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/481psuouj1lu3q2laho6vqwhn"></icon> </a> </li> </template> <template id="semaphore-result-template"> <p class="semaphore-options-container__item pl-2 pb-2" data-semaphore-item="result"> <span class="text-sm font-normal text-color-text-secondary" data-attr="thanks-text-body"></span> <a class="text-sm font-semibold text-color-link" href="https://www.linkedin.com/help/linkedin/answer/37822" target="_blank" data-attr="thanks-help-center-link" data-tracking-control-name="products_details_guest_ellipsis-menu-semaphore-help-center" data-tracking-will-navigate data-semaphore-input></a> </p> </template> </li> </ul>  </div> </div>  </div> </section> <section class="about"> <h2 class="t-24">About</h2> <p class="t-16">HCL Software Unica Suite is the enterprise marketing platform to deliver Precision Marketing at Scale.<br/><br/>Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively. Unica in an integrated platform that delivers total flexibility, scalable power and seamless integration with 3rd party Martech solutions.</p> <p class="about__roles-title">This product is intended for</p> <ul class="about__roles-list"> <li class="about__roles-item"> Marketing Manager </li> <li class="about__roles-item"> Sales Marketing Manager </li> <li class="about__roles-item"> Sales And Marketing Specialist </li> <li class="about__roles-item"> Product Marketing Manager </li> <li class="about__roles-item"> Inside Sales Manager </li> <li class="about__roles-item"> Sales Marketing Executive </li> <li class="about__roles-item"> Digital Marketing Manager </li> <li class="about__roles-item"> Senior Campaign Manager </li> <li class="about__roles-item"> Campaign Specialist </li> <li class="about__roles-item"> Online Campaign Manager </li> </ul> </section> <hr> <section class="media-section"> <h2 class="t-24">Media</h2> <button aria-label="View Why Unica is a Great Fit for Healthcare" class="media-section__primary-item-button media-section__media-item-button" data-modal="products-media-modal-outlet" data-tracking-control-name="products_details_guest_media_primary_item" type="button"> <div class="media-section__primary-item"> <div class="media-section__play-icon-wrapper"> <icon class="media-section__play-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd"></icon> </div> <img alt="Why Unica is a Great Fit for Healthcare" class="media-section__thumbnail" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E33AQFL7vJlFeEErw/thumbnail-720-1280/thumbnail-720-1280/0/1609335481655?e=2147483647&v=beta&t=NDqUrH2R4F3tAq8ELbwCnDZiTNFmKAadhad3Gk6l1ZA"> </div> </button> <div class="media-section__secondary-items-container"> <button aria-label="View Unica - Machine Learning with Unica Interact" data-modal="products-media-modal-outlet" data-tracking-control-name="products_details_guest_media_secondary_item" class="media-section__media-item-button" type="button"> <div class="media-section__secondary-item"> <div class="media-section__play-icon-wrapper"> <icon class="media-section__play-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd"></icon> </div> <img alt="Unica - Machine Learning with Unica Interact" class="media-section__thumbnail" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E33AQFTaCYKuf3QpA/videocover-low/videocover-low/0/1609335761267?e=2147483647&v=beta&t=KJeE5acEz08X_kvsgz8iZbocf8ZIofjXnJwrFTFBW5E"> </div> </button> </div> </section> <div class>  <div id="media-modal" class="modal media-modal " data-outlet="products-media-modal-outlet">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4"> <section aria-modal="true" role="dialog" aria-labelledby="media-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-background-container max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[774px] babybear:w-[360px] rounded-md"> <h2 id="media-modal__header" class="media-modal__header"> Products media viewer </h2> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 media-modal__dismiss-btn" aria-label="Dismiss" data-tracking-control-name="products_details_guest_media_modal_dismiss_btn"> <icon class="modal__dismiss-icon modal__dismiss--with-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <main class="modal__main w-full "> <button class="media-modal__nav-button media-modal__prev-button" data-tracking-control-name="products_details_guest_media_modal_prev" aria-label="View previous" data-direction="prev"> <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/biyhhk26d5ai5a5kecpbldvm0"></icon> </button> <div class="media-modal__main"> <section class="slide-list overflow-hidden relative media-modal__slide-list" data-disabled="true"> <header class="slide-list__header sticky left-0 flex items-center flex-wrap mb-2">  </header> <ul class="slide-list__list items-stretch flex list-none transition-all duration-slow ease-standard "> <li class="media-modal__media-item " data-media-item="0"> <div class="media-modal__media-item-content"> <div class="share-native-video"> <video class="share-native-video__node video-js" data-sources="[{"src":"https://dms.licdn.com/playlist/vid/v2/C4E33AQFL7vJlFeEErw/mp4-720p-30fp-crf28/mp4-720p-30fp-crf28/0/1609335583531?e=2147483647&v=beta&t=5iO2oPQuhaXfdAyshARfqSkygvZOYfE25eSXQU1UaGA#.mp4"}]" data-poster-url="https://media.licdn.com/dms/image/v2/C4E33AQFL7vJlFeEErw/thumbnail-720-1280/thumbnail-720-1280/0/1609335481655?e=2147483647&v=beta&t=NDqUrH2R4F3tAq8ELbwCnDZiTNFmKAadhad3Gk6l1ZA" data-digitalmedia-asset-urn="urn:li:digitalmediaAsset:fakeUrn" data-tracking-id="products_details_guest_media_modal_native_video"> </video> </div> <h3 class="t-16 t-white">Why Unica is a Great Fit for Healthcare</h3> <p class="t-14 t-white t-white--light">Customer experience has become a strategic mandate for healthcare, but most organizations struggle to deliver on their client’s expectations. The path to always-on patient and member engagement begins with #Unica. Find out why.</p> </div> </li> <li class="media-modal__media-item " data-media-item="1"> <div class="media-modal__media-item-content"> <div class="share-native-video"> <video class="share-native-video__node video-js" data-sources="[{"src":"https://dms.licdn.com/playlist/vid/v2/C4E33AQFTaCYKuf3QpA/mp4-720p-30fp-crf28/mp4-720p-30fp-crf28/0/1609335778313?e=2147483647&v=beta&t=2xVJn-RtZv0MiCYs7_7GOysjEtrx9Uaf1BbeRMcAfAU#.mp4"}]" data-poster-url="https://media.licdn.com/dms/image/v2/C4E33AQFTaCYKuf3QpA/videocover-low/videocover-low/0/1609335761267?e=2147483647&v=beta&t=KJeE5acEz08X_kvsgz8iZbocf8ZIofjXnJwrFTFBW5E" data-digitalmedia-asset-urn="urn:li:digitalmediaAsset:fakeUrn" data-tracking-id="products_details_guest_media_modal_native_video"> </video> </div> <h3 class="t-16 t-white">Unica - Machine Learning with Unica Interact</h3> <p class="t-14 t-white t-white--light">This video is about machine learning capabilities of Unica Interact, through Built-in Self Learning Module.</p> </div> </li> </ul>  </section> </div> <button class="media-modal__nav-button media-modal__next-button" data-tracking-control-name="products_details_guest_media_modal_next" aria-label="View next" data-direction="prev"> <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/73nr9uepxmoglbtk1070omywz"></icon> </button> </main>  </section> </div> </div> </div> <hr>  </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="show-more-less-products-section"> <h3 class="show-more-less-products-section__title t-24"> Similar products </h3> <div class="show-more-less">  <ul data-max-num-to-show="4" class="show-more-less__list show-more-less__list--hide-after-4" data-impression-id="products_details_guest_similar_products_section_similar_products_section_show-more-less"> <li class="result-card 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