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Android is for everyone
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</li> <li> <a href="https://www.linkedin.com/shareArticle?mini=true&title=Android%20enables%20opportunity&url=https%3A//www.android.com/everyone/&summary=Explore%20how%20Android%20helps%20power%20the%20mobile%20economy%2C%20and%20has%20enabled%20affordable%20mobile%20devices%20for%20people%20across%20the%20globe." target="_blank" title="Share on LinkedIn" class="aife-share__item aife-share__item--linkedin" data-c-popup data-g-event="share-menu" data-g-action="clicked" data-g-label="home-linkedin"> <svg aria-hidden="false" aria-label="Share on LinkedIn" class="icon icon--svg icon--social icon--linkedin" xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewBox="0 0 24 24"> <path d="M21,21H17V14.25C17,13.19 15.81,12.31 14.75,12.31C13.69,12.31 13,13.19 13,14.25V21H9V9H13V11C13.66,9.93 15.36,9.24 16.5,9.24C19,9.24 21,11.28 21,13.75V21M7,21H3V9H7V21M5,3A2,2 0 0,1 7,5A2,2 0 0,1 5,7A2,2 0 0,1 3,5A2,2 0 0,1 5,3Z" /> </svg> </a> </li> <li> <a href="mailto:?to=&body=Android%20is%20more%20than%20just%20an%20operating%20system.%20It%E2%80%99s%20an%20open-source%20platform%20that%20provides%20choice%20and%20encourages%20competition%20within%20the%20mobile%20ecosystem%2C%20all%20while%20creating%20opportunity%20for%20people%20around%20the%20world.%20Get%20the%20full%20story%2C%20plus%20facts%20about%20Android%20and%20its%20impact%20over%20the%20years. https%3A//www.android.com/everyone/&subject=Android%20enables%20opportunity" target="_blank" title="Share via email" class="aife-share__item aife-share__item--email" data-c-popup data-g-event="share-menu" data-g-action="clicked" data-g-label="home-email"> <svg aria-hidden="false" aria-label="Share via email" class="icon icon--svg icon--social icon--email" xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewBox="0 0 24 24"> <path d="M20 4H4c-1.1 0-1.99.9-1.99 2L2 18c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 4l-8 5-8-5V6l8 5 8-5v2z"/> <path d="M0 0h24v24H0z" fill="none"/> </svg> </a> </li> </ul> </div> </header> <main id="main" role="main"> <section class="aife-module aife-module--main aife-module--home-hero"> <div class="o-container"> <div class="aife-module__content"> <h1 class="aife-title aife-title--xl">Android is <span class="text-nowrap">for everyone</span></h1> <p class="aife-subhead aife-subhead--l">Android’s open platform helps people around the globe enjoy greater access to more information and opportunity than <span class="text-nowrap">ever before.</span></p><a href="./enabling-opportunity/" class="btn btn--aife-dark" data-g-event="hero-button" data-g-action="clicked" data-g-label="home-hero">See how Android makes a difference</a></div> </div> </section><div class="aife-module aife-module--white-space" data-c-tracking-section data-tracking-name="hiroshi-quote"> <div class="o-container"> <div class="aife-module__content"> <img src="/static/2016/img/aife/homepage/hiroshi-biopic_1x.png" srcset="/static/2016/img/aife/homepage/hiroshi-biopic_1x.png 1x, /static/2016/img/aife/homepage/hiroshi-biopic_2x.png 2x" class="aife-quote__image" alt=""> <blockquote class="aife-quote__text aife-wrap-quotes">The Android platform enables device makers to compete and innovate. App developers can reach huge audiences and build strong businesses. Consumers now have unprecedented choice in devices, at <span class="text-nowrap">ever-lower prices.</span></blockquote> <div class="aife-quote__cite">Hiroshi Lockheimer, SVP, Android, Chrome OS & Play</div> </div> </div> </div> <div style="position: relative;"> <div class="aife-section-nav c-sticky-title c-sticky-title--side-nav" data-c-section-nav aria-expanded="false" data-ca-category="page-menu" data-ca-open-action="expanded" data-ca-open-label="page-menu-expanded"> <ul id="explore-nav-items" class="aife-section-nav__dir" role="directory" data-c-anchored-nav-dir> <li> <a href="#technology" class="aife-section-nav__item " data-c-anchored-nav-item data-c-scroll-to data-g-event="page-menu" data-g-action="clicked" data-g-label="technology"> <span class="aife-section-nav__item-inner"> <span class="aife-section-nav__text">Technology</span> </span> </a> </li> <li> <a href="#choice" class="aife-section-nav__item " data-c-anchored-nav-item data-c-scroll-to data-g-event="page-menu" data-g-action="clicked" data-g-label="choice"> <span class="aife-section-nav__item-inner"> <span class="aife-section-nav__text">Choice</span> </span> </a> </li> <li> <a href="#impact" class="aife-section-nav__item " data-c-anchored-nav-item data-c-scroll-to data-g-event="page-menu" data-g-action="clicked" data-g-label="impact"> <span class="aife-section-nav__item-inner"> <span class="aife-section-nav__text">Impact</span> </span> </a> </li> <li> <a href="#access" class="aife-section-nav__item " data-c-anchored-nav-item data-c-scroll-to data-g-event="page-menu" data-g-action="clicked" data-g-label="access"> <span class="aife-section-nav__item-inner"> <span class="aife-section-nav__text">Access</span> </span> </a> </li> <li> <a href="#facts" class="aife-section-nav__item " data-c-anchored-nav-item data-c-scroll-to data-g-event="page-menu" data-g-action="clicked" data-g-label="facts"> <span class="aife-section-nav__item-inner"> <span class="aife-section-nav__text">Facts</span> </span> </a> </li> <li> <a href="#history" class="aife-section-nav__item " data-c-anchored-nav-item data-c-scroll-to data-g-event="page-menu" data-g-action="clicked" data-g-label="history"> <span class="aife-section-nav__item-inner"> <span class="aife-section-nav__text">History</span> </span> </a> </li> </ul> <button class="aife-section-nav__button icon icon--svg icon--circle-outer" data-c-section-nav-button> <!-- --><svg aria-hidden="false" aria-label="More" xmlns="http://www.w3.org/2000/svg" width="54" height="54" viewBox="0 0 24 24" class="icon icon--download icon--svg"> <path d="M0 0h24v24H0z" fill="none"/> <path d="M12 8c1.1 0 2-.9 2-2s-.9-2-2-2-2 .9-2 2 .9 2 2 2zm0 2c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2zm0 6c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2z"/> </svg> </button> </div> </div><section id="technology" class="aife-module aife-module--negative aife-module--main aife-module--more-technology" data-c-tracking-section data-tracking-name="technology"> <div class="o-container"> <div class="aife-module__content"> <h2 class="aife-title aife-title--xl">More technology for more people in <span class="text-nowrap">more places</span></h2> <p class="aife-subhead aife-subhead--wide">Anyone can download, customize, and distribute the Android source code at no cost. This lets manufacturers build mobile devices at lower costs, giving people around the globe access to mobile technology that was previously out <span class="text-nowrap">of reach.</span></p> <a href="./enabling-opportunity/#encouraging-openness" class="btn btn--text btn--negative" data-g-event="learn-more-button" data-g-action="clicked" data-g-label="more-technology">Learn more</a> </div> <aside class="aife-module__stats-wrapper"> <div class="simple-carousel simple-carousel--stats" data-c-carousel-simple data-loop="false" data-touch-gestures="true" data-columns="1" data-columns-desktop="2" data-pan="true" data-pan-desktop="false"> <div class="simple-carousel__items" data-carousel-element="items"> <div class="simple-carousel__item" data-carousel-element="item"> <div class="aife-module__callout"> <div class="aife-stat aife-stat--negative" data-c-scroll-aware data-classes="is-active" data-add-on-enter> <div class="aife-chart"> <span class="aife-stat__currency"> <i class="aife-stat__unit">$</i> 50 </span> <span class="aife-chart__bar"></span> </div> <div class="aife-chart"> <span class="aife-stat__currency"> <i class="aife-stat__unit">$</i> 399 </span> <span class="aife-chart__bar"></span> </div> </div> <p class="aife-caption"> Android devices sell in some markets for as little as $<span class="text-nowrap">50<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="https://www.techinasia.com/bad-news-samsung-85-people-philippines-buy-homegrown-smartphone-brands">Tech in Asia - Smartphone Adoption in the Philippines - April 2014</a></span></sup></span>. That’s $349 less than the cheapest phone sold based on the largest closed mobile <span class="text-nowrap">platform<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="http://www.apple.com/shop/buy-iphone/iphone-se">Apple - apple.com online store</a> (iPhone SE)</span></sup></span>. </p> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="aife-module__callout aife-module__callout--percentage"> <div class="aife-stat aife-stat--negative" data-c-scroll-aware data-classes="is-active" data-add-on-enter> <svg class="aife-stat__arrow-down" viewBox="0 0 16 27" version="1.1"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g stroke="rgba(255,255,255,.8)"> <path d="M8.1,0.5 L8.1,25.8"></path> <path d="M7.95,26.5 L15.7282545,18.7217451"></path> <path d="M8.5,26.5 L0.5,18.9"></path> </g> </g> </svg> <span class="aife-highlight aife-stat__percentage">21</span> </div> <p class="aife-caption"> In 2019, affordable Android phones are expected to help reduce the average global cost of smartphones by 21%<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="https://www.idc.com/promo/smartphone-market-share/os">IDC - Worldwide Smartphone Forecast Update, 2015–2019 - September 2015</a></span></sup>. </p> </div> </div> </div> <ul class="c-pager c-carousel__pager u-from-desktop-is-hidden" role="tablist" data-carousel-pager> <li class="c-pager__item carousel__dot" role="tab" aria-controls="carousel-device-1" aria-selected="true"> <button class="c-pager__item-link" aria-label="$"></button> </li> <li class="c-pager__item carousel__dot" role="tab" aria-controls="carousel-device-2" aria-selected="true"> <button class="c-pager__item-link" aria-label="21"></button> </li> </ul> </div> </aside> </div> </section> <div id="choice" data-c-tracking-section data-tracking-name="choice"> <section class="aife-module aife-module--white-space aife-module--freedom-to-choose-first-part"> <div class="o-container"> <div class="aife-module__content"> <h2 class="aife-title aife-title--xl">The freedom to choose</h2> <p class="aife-subhead">Android’s open-source model encourages innovation by giving device makers the freedom to customize their phones and the Android OS, as well as preinstall any apps they choose. So consumers get more choices when it comes to devices <span class="text-nowrap">and apps.</span></p> <a href="./enabling-opportunity/#creating-choices" class="btn btn--text" data-g-event="learn-more-button" data-g-action="clicked" data-g-label="freedom-to-choose">Learn more</a> </div> </div> </section> <div class="simple-carousel simple-carousel--freedom-to-choose simple-carousel--phones u-tight-top u-tight-bottom" data-c-carousel-simple data-loop="true" data-columns="2" data-columns-desktop="4" data-columns-large-desktop="6" data-center-content="true" data-initial-index="1" data-pan="true" data-c-carousel-analytics data-ca-category="view-phones" data-ca-label-prefix="phones "> <div class="simple-carousel__items" data-carousel-element="items"> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="Xiaomi Redmi Note 3"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/xiaomi-redmi-note-3_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/xiaomi-redmi-note-3_2x.jpg 2x" alt="Xiaomi Redmi Note 3" class="c-device__image" /> </div> <div class="c-device__details"> Xiaomi Redmi Note 3 </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="Samsung Galaxy S7 (UK)"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/samsung-galaxy-s7-uk_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/samsung-galaxy-s7-uk_2x.jpg 2x" alt="Samsung Galaxy S7 (UK)" class="c-device__image" /> </div> <div class="c-device__details"> Samsung Galaxy S7 (UK) </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="Samsung Galaxy S6 Edge (US)"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/samsung-galaxy-s6-edge-us_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/samsung-galaxy-s6-edge-us_2x.jpg 2x" alt="Samsung Galaxy S6 Edge (US)" class="c-device__image" /> </div> <div class="c-device__details"> Samsung Galaxy S6 Edge (US) </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="Sony Xperia Z5 (UK)"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/sony-xperia-z5-uk_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/sony-xperia-z5-uk_2x.jpg 2x" alt="Sony Xperia Z5 (UK)" class="c-device__image" /> </div> <div class="c-device__details"> Sony Xperia Z5 (UK) </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="Amazon Fire"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/amazon-fire_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/amazon-fire_2x.jpg 2x" alt="Amazon Fire" class="c-device__image" /> </div> <div class="c-device__details"> Amazon Fire </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="Sony Xperia Z5 (France)"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/sony-xperia-z5-france_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/sony-xperia-z5-france_2x.jpg 2x" alt="Sony Xperia Z5 (France)" class="c-device__image" /> </div> <div class="c-device__details"> Sony Xperia Z5 (France) </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="HTC M9 (Denmark)"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/htc-m9-denmark_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/htc-m9-denmark_2x.jpg 2x" alt="HTC M9 (Denmark)" class="c-device__image" /> </div> <div class="c-device__details"> HTC M9 (Denmark) </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="BQ Aquaris X5 Cyanogen (Europe)"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/bq-aquaris-x5-cyanogen-europe_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/bq-aquaris-x5-cyanogen-europe_2x.jpg 2x" alt="BQ Aquaris X5 Cyanogen (Europe)" class="c-device__image" /> </div> <div class="c-device__details"> BQ Aquaris X5 Cyanogen (Europe) </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="Samsung Galaxy S5 mini (Germany)"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/samsung-galaxy-s5-mini-germany_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/samsung-galaxy-s5-mini-germany_2x.jpg 2x" alt="Samsung Galaxy S5 mini (Germany)" class="c-device__image" /> </div> <div class="c-device__details"> Samsung Galaxy S5 mini (Germany) </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="Vodaphone Smart 7"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/vodaphone-smart-7_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/vodaphone-smart-7_2x.jpg 2x" alt="Vodaphone Smart 7" class="c-device__image" /> </div> <div class="c-device__details"> Vodaphone Smart 7 </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="c-device c-device--wider c-device--phones" data-device="Wileyfox Storm"> <div class="c-device__image-container"> <img src="/static/2016/img/aife/homepage/devices/wileyfox-storm_1x.jpg" srcset="/static/2016/img/aife/homepage/devices/wileyfox-storm_2x.jpg 2x" alt="Wileyfox Storm" class="c-device__image" /> </div> <div class="c-device__details"> Wileyfox Storm </div> </div> </div> </div> <div class="c-controls u-upto-desktop-is-hidden" data-carousel-element="controls"> <button class="c-controls__previous icon icon--svg icon--circle-outer" data-carousel-element="arrow-prev" > <svg aria-hidden="false" aria-label="Show previous slide" width="30" height="30" viewBox="0 0 128 128" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" class="icon icon--svg"> <path d="M88.6386651,68.266534 L92.486526,64.550698 L30.1506415,-5.32907052e-15 L24.2823963,5.66689859 L77.1082025,60.3696223 L80.9845748,64.3837233 L32.6805006,112.687798 L23,122.368298 L28.7684505,128.136749 L88.6386651,68.266534 Z" transform="translate(57.743263, 64.068374) scale(-1, 1) translate(-57.743263, -64.068374)"></path> </svg> </button> <button class="c-controls__next icon icon--svg icon--circle-outer" data-carousel-element="arrow-succ"> <svg aria-hidden="false" aria-label="Show next slide" width="30" height="30" viewBox="0 0 128 128" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" class="icon icon--svg"> <path d="M102.638665,68.266534 L106.486526,64.550698 L44.1506415,1.77635684e-15 L38.2823963,5.66689859 L91.1082025,60.3696223 L94.9845748,64.3837233 L46.6805006,112.687798 L37,122.368298 L42.7684505,128.136749 L102.638665,68.266534 Z" transform="translate(71.743263, 64.068374) scale(-1, 1) rotate(-180.000000) translate(-71.743263, -64.068374)"></path> </svg> </button> </div> </div> <section class="aife-module aife-module--white-space aife-module--freedom-to-choose-second-part"> <div class="o-container"> <div class="aife-module__content"> <div class="simple-carousel simple-carousel--stats" data-c-carousel-simple data-loop="false" data-touch-gestures="true" data-columns="1" data-columns-desktop="3" data-pan="true" data-pan-desktop="false"> <div class="simple-carousel__items" data-carousel-element="items"> <div class="simple-carousel__item" data-carousel-element="item"> <div class="aife-module__callout"> <div class="aife-stat"> <span class="aife-highlight"> 24K <i class="aife-stat__unit">+</i> </span> <span class="aife-stat__label">distinct devices</span> </div> <div class="aife-caption"> There are now nearly 1,300 brands that have produced over 24,000 distinct Android <span class="text-nowrap">devices<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="https://www.opensignal.com/sites/opensignal-com/files/data/reports/global/data-2015-08/2015_08_fragmentation_report.pdf">OpenSignal - Android Fragmentation Visualized - August 2015</a></span></sup></span>. </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="aife-module__callout"> <div class="aife-stat"> <span class="aife-highlight"> 1M <i class="aife-stat__unit">+</i> </span> <span class="aife-stat__label">apps</span> </div> <div class="aife-caption"> Google Play offers over 1 million apps for Android devices from developers all over the world. Users also have the ability to find apps and games across dozens of other app stores. </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="aife-module__callout"> <div class="aife-stat"> <span class="aife-highlight"> 0 </span> <span class="aife-stat__label">Google apps required</span> </div> <div class="aife-caption"> Manufacturers can use Android without having to install Google apps. </div> </div> </div> </div> <ul class="c-pager c-carousel__pager u-from-desktop-is-hidden" role="tablist" data-carousel-pager> <li class="c-pager__item carousel__dot" role="tab" aria-controls="carousel-device-1" aria-selected="true"> <button class="c-pager__item-link" aria-label="24K+ distinct devices"></button> </li> <li class="c-pager__item carousel__dot" role="tab" aria-controls="carousel-device-2" > <button class="c-pager__item-link" aria-label="1M+ apps"></button> </li> <li class="c-pager__item carousel__dot" role="tab" aria-controls="carousel-device-3" > <button class="c-pager__item-link" aria-label="0 Google apps required"></button> </li> </ul> </div> </div> </div> </section> </div><section id="impact" class="aife-module aife-module--main aife-module--growth-catalyst" data-c-tracking-section data-tracking-name="impact"> <div class="o-container"> <div class="aife-module__content"> <h2 class="aife-title aife-title--xl">A catalyst for economic growth</h2> <p class="aife-subhead">By 2020, the mobile ecosystem is expected to employ some 15 million people <span class="text-nowrap">globally<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="http://www.gsmamobileeconomy.com/GSMA_Global_Mobile_Economy_Report_2015.pdf">GSMA - Global Mobile Economy Report - 2015</a> (page 3)</span></sup></span>. Android will fuel this progress by helping developers and manufacturers create even more jobs around the world.</p> <a href="./enabling-opportunity/#fueling-economies" class="btn btn--text" data-g-event="learn-more-button" data-g-action="clicked" data-g-label="fueling-economies">Learn more</a> <div class="simple-carousel simple-carousel--stats simple-carousel--stats-vertical" data-c-carousel-simple data-loop="false" data-touch-gestures="true" data-columns="1" data-columns-desktop="2" data-pan="true" data-pan-desktop="false"> <div class="simple-carousel__items" data-carousel-element="items"> <div class="simple-carousel__item" data-carousel-element="item"> <div class="aife-module__callout"> <div class="aife-stat"> <span class="aife-highlight"> 1.2 million </span> <span class="aife-stat__label">European jobs generated</span> </div> <div class="aife-caption"> The Android platform has generated over 1.2 million jobs in Europe <span class="text-nowrap">alone<sup class="aife-citation"><span class="aife-citation__tooltip"><a rel="noopener" href="http://www.progressivepolicy.org/blog/app-economy-jobs-in-europe-part-1/">PPI - App Economy Jobs In Europe - January 2016</a></span></sup></span>. </div> </div> </div> <div class="simple-carousel__item" data-carousel-element="item"> <div class="aife-module__callout"> <div class="aife-stat"> <span class="aife-highlight"> <i class="aife-stat__unit">$</i> 3 trillion </span> <span class="aife-stat__label">added to global GDP</span> </div> <div class="aife-caption"> The mobile economy contributes over $3 trillion to global GDP across 236 <span class="text-nowrap">countries<sup class="aife-citation"><span class="aife-citation__tooltip"><a rel="noopener" href="http://www.gsmamobileeconomy.com/GSMA_Global_Mobile_Economy_Report_2015.pdf">GSMA - Global Mobile Economy Report - 2015</a> (page 2)</span></sup></span>. </div> </div> </div> </div> <ul class="c-pager c-carousel__pager u-from-desktop-is-hidden" role="tablist" data-carousel-pager> <li class="c-pager__item carousel__dot" role="tab" aria-controls="carousel-device-1" aria-selected="true"> <button class="c-pager__item-link" aria-label="1.2 million European jobs generated"></button> </li> <li class="c-pager__item carousel__dot" role="tab" aria-controls="carousel-device-2" > <button class="c-pager__item-link" aria-label="3 trillion$ added to global GDP"></button> </li> </ul> </div> </div> </div> </section><div id="access"> <section class="aife-module aife-module--main aife-module--powering-access" data-c-tracking-section data-tracking-name="access"> <div class="o-container"> <div class="aife-module__content"> <h2 class="aife-title aife-title--xl">Powering universal access <span class="text-nowrap">to information</span></h2> <p class="aife-subhead">Whether by producing affordable devices for emerging markets, or providing access to thousands of educational and health apps, Android helps more people access information and opportunity than any other <span class="text-nowrap">mobile platform.</span></p> <a href="./enabling-opportunity/" class="btn btn--text" data-g-event="learn-more-button" data-g-action="clicked" data-g-label="access-information">See how Android makes a difference</a> </div> </div> </section></div> <section id="facts" class="aife-module aife-module--white-space aife-module--get-the-facts u-bg-gray-light" data-c-tracking-section data-tracking-name="facts"> <div class="o-container"> <div class="aife-module__content"> <h2 class="aife-title aife-title--xl">Get <span class="text-nowrap">the facts</span></h2> <p class="aife-subhead">Discover how Android brings accessibility, opportunity, and competition to the <span class="text-nowrap">mobile market.</span></p> <a href="./facts/" class="btn btn--text" data-g-event="see-fact-button" data-g-action="clicked" data-g-label="see-fact">See all the facts</a> </div> </div> <div class="o-container o-container--bleed-wrapper"> <div class="aife-facts-carousel"> <div class="grid"> <div class="grid__item one-whole desktop--ten-twelfths large-desktop--eight-twelfths"> <div class="simple-carousel simple-carousel--facts" data-c-carousel-simple data-loop="true" data-columns="1" data-pan="true" data-arrow-navigator="#facts-controls" data-c-carousel-analytics data-ca-category="view-fact" data-ca-label-prefix="fact "> <div class="simple-carousel__items" data-carousel-element="items"> <div class="simple-carousel__item" data-carousel-element="item"> <div id="fact-source-code" class="aife-card aife-card--fact aife-card--xl"> <div class="aife-card__content"> <div class="aife-card__id">Android fact #01</div> <p class="aife-card__body"> By being an open-source platform, Android’s <a href="https://source.android.com/" target="_blank">source code</a> is available for <strong>anyone to view, download, modify, enhance, and redistribute</strong> without requiring any sort of fees, royalties, or other costs. This is the opposite of closed source/proprietary software which never makes its source code public and strictly prohibits <span class="text-nowrap">any modification.</span> </p> <div class="aife-card__actions"> <button class="aife-card__share btn btn--text" data-c-toggle data-close-on-blur data-close-on-scroll data-avoid-scroll-to-top aria-controls="share-source-code" data-g-event="share-button" data-g-action="clicked" data-g-label="Expand : 01.01">Share</button> <ul id="share-source-code" class="aife-card__share-items" aria-expanded="false" aria-hidden="true"> <li class="aife-card__share-item"> <a 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The remaining 71% are from device makers, mobile operators, and other companies, like Facebook, Spotify, Box, <span class="text-nowrap">and <span class="text-nowrap">Microsoft<sup class="aife-citation"><span class="aife-citation__tooltip"><a href="http://the-digital-reader.com/2015/10/03/how-to-download-free-apps-from-google-play-for-your-fire-tablet/">The Digital Reader - How to Download and Install Apps from Google Play for Your Fire Tablet - October 2015</a></span></sup></span>.</span> </p> <div class="aife-card__actions"> <button class="aife-card__share btn btn--text" data-c-toggle data-close-on-blur data-close-on-scroll data-avoid-scroll-to-top aria-controls="share-pre-installed-apps" data-g-event="share-button" data-g-action="clicked" data-g-label="Expand : 07.01">Share</button> <ul id="share-pre-installed-apps" class="aife-card__share-items" aria-expanded="false" aria-hidden="true"> <li class="aife-card__share-item"> <a 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years</span></h2> <p class="aife-subhead aife-subhead--wide">See how Android’s commitment to openness has helped the mobile <span class="text-nowrap">industry flourish.</span></p> </div> <div class="c-tabs" data-c-tabs data-text-tabs> <div class="c-tabs-nav " data-active-item="1" data-default-key="0" data-c-tabs-nav data-ca-category="tab-tray" data-ca-action="clicked" > <ul class="c-tabs-nav__items" role="tablist"> <li class="c-tabs-nav__item is-active" data-item="1" role="presentation"> <a id="tab-a-brief-history" aria-controls="tab-panel-a-brief-history" href="#tab-panel-a-brief-history" class="c-tabs-nav__link" role="tab" data-ca-label="history"> A Brief History </a> </li><li class="c-tabs-nav__item " data-item="2" role="presentation"> <a id="tab-growth-in-choice" aria-controls="tab-panel-growth-in-choice" href="#tab-panel-growth-in-choice" class="c-tabs-nav__link" role="tab" data-ca-label="growth-choice"> Growth in Choice </a> </li> </ul> <span class="c-tabs-nav__indicator"></span> </div> <div data-c-tabs-content> <div class="l-section c-tabs__section u-tight-bottom" id="tab-panel-a-brief-history" aria-labelledby="tab-a-brief-history" aria-hidden="false" role="tabpanel"> <div data-c-tabbed-carousel> <div class="history-carousel-wrapper"> <div class="grid"> <div class="grid__item one-whole desktop--ten-twelfths large-desktop--eight-twelfths"> <div class="simple-carousel simple-carousel--history" data-loop="false" data-columns="1" data-pan="true" data-arrow-navigator="#history-controls" data-c-carousel-analytics data-ca-category="view-history" data-ca-label-prefix="history "> <div class="simple-carousel__items" data-carousel-element="items"> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2006_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2006_1x.jpg 1x, /static/2016/img/aife/homepage/history/2006_2x.jpg 2x" alt="2006 - Smartphone makers have few options" /> </div> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2007_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2007_1x.jpg 1x, /static/2016/img/aife/homepage/history/2007_2x.jpg 2x" alt="2007 - Android is established as an open-source platform" /> </div> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2008_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2008_1x.jpg 1x, /static/2016/img/aife/homepage/history/2008_2x.jpg 2x" alt="2008 - Android Cupcake launches" /> </div> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2009_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2009_1x.jpg 1x, /static/2016/img/aife/homepage/history/2009_2x.jpg 2x" alt="2009 - Alternative Android-based platforms emerge" /> </div> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2010_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2010_1x.jpg 1x, /static/2016/img/aife/homepage/history/2010_2x.jpg 2x" alt="2010 - Android diversifies the smartphone market" /> </div> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2011_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2011_1x.jpg 1x, /static/2016/img/aife/homepage/history/2011_2x.jpg 2x" alt="2011 - Android goes tablet-friendly" /> </div> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2012_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2012_1x.jpg 1x, /static/2016/img/aife/homepage/history/2012_2x.jpg 2x" alt="2012 - Google Play launches" /> </div> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2013_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2013_1x.jpg 1x, /static/2016/img/aife/homepage/history/2013_2x.jpg 2x" alt="2013 - Facebook creates its own Android experience" /> </div> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2014_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2014_1x.jpg 1x, /static/2016/img/aife/homepage/history/2014_2x.jpg 2x" alt="2014 - Android moves beyond mobile devices" /> </div> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2015_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2015_1x.jpg 1x, /static/2016/img/aife/homepage/history/2015_2x.jpg 2x" alt="2015 - Smartphones become more affordable than ever" /> </div> <div class="simple-carousel__item" data-carousel-element="item"> <img src="/static/2016/img/aife/homepage/history/2016_1x.jpg" srcset="/static/2016/img/aife/homepage/history/2016_1x.jpg 1x, 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aria-controls="history-tab-panel-9" href="#history-tab-panel-9" class="c-tabs-nav__link" role="tab" data-ca-label="2014"> 2014 </a> </li><li class="c-tabs-nav__item " data-item="10" role="presentation"> <a id="history-tab-10" aria-controls="history-tab-panel-10" href="#history-tab-panel-10" class="c-tabs-nav__link" role="tab" data-ca-label="2015"> 2015 </a> </li><li class="c-tabs-nav__item " data-item="11" role="presentation"> <a id="history-tab-11" aria-controls="history-tab-panel-11" href="#history-tab-panel-11" class="c-tabs-nav__link" role="tab" data-ca-label="2016"> 2016 </a> </li> </ul> <span class="c-tabs-nav__indicator"></span> </div> <div data-c-tabs-content> <div class="c-tabs__section" id="history-tab-panel-1" aria-labelledby="history-tab-1" aria-hidden="false" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">Smartphone makers have few options</h3> <p class="history-detail">Manufacturers that want to build a smartphone have only two costly choices: pay to license an operating system or develop <span class="text-nowrap">their own.</span></p> </div> </div> </div> <div class="c-tabs__section" id="history-tab-panel-2" aria-labelledby="history-tab-2" aria-hidden="true" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">Android is established as an open-source platform</h3> <p class="history-detail">Google helps form the Open Handset Alliance and establishes Android as an open-source platform that anybody can download, modify, and install on any mobile device for free <span class="text-nowrap">of charge.</span></p> </div> </div> </div> <div class="c-tabs__section" id="history-tab-panel-3" aria-labelledby="history-tab-3" aria-hidden="true" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">Android Cupcake launches</h3> <p class="history-detail">Android is updated with the Cupcake release, which enables device makers like HTC and Samsung, as well as carriers like T-Mobile and Deutsche Telekom to begin customizing the look and feel of <span class="text-nowrap">their <span class="text-nowrap">phones<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="http://www.androidcentral.com/androids-early-days">Android Central - Android's Early Days</a></span></sup></span>.</span></p> </div> </div> </div> <div class="c-tabs__section" id="history-tab-panel-4" aria-labelledby="history-tab-4" aria-hidden="true" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">Alternative Android-based platforms emerge</h3> <p class="history-detail">CyanogenMod launches—it’s the first alternative Android-based operating system built using Android’s free of charge source code. Meanwhile, closed platforms still don't allow <span class="text-nowrap">meaningful <span class="text-nowrap">differentiation<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="http://www.marketwired.com/press-release/cyanogen-introduces-mod-to-usher-in-the-post-app-era-2098595.htm">Cyanogenmod - A new Chapter - September 2013</a></span></sup></span>.</span></p> </div> </div> </div> <div class="c-tabs__section" id="history-tab-panel-5" aria-labelledby="history-tab-5" aria-hidden="true" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">Android diversifies the smartphone market</h3> <p class="history-detail">Google announces at a shareholder meeting that Android is being used on 34 mobile device types in 49 countries, giving smartphone users more devices to choose from than <span class="text-nowrap">ever <span class="text-nowrap">before<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="http://www.itpro.co.uk/623329/google-claims-65000-android-phones-shipping-daily">ITPRO - Google claims 65,000 Android phones shipping daily - May 2012</a></span></sup></span>.</span></p> </div> </div> </div> <div class="c-tabs__section" id="history-tab-panel-6" aria-labelledby="history-tab-6" aria-hidden="true" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">Android goes tablet-friendly</h3> <p class="history-detail">Android launches Android 3.0 Honeycomb, a tablet-friendly design for the platform. Shortly after, Amazon launches the Kindle Fire tablet, which runs on the Android-based Fire OS. Subsequently, Amazon became the third largest tablet vendor worldwide in the first quarter <span class="text-nowrap">of <span class="text-nowrap">2016<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="https://www.opensignal.com/sites/opensignal-com/files/data/reports/global/data-2015-08/2015_08_fragmentation_report.pdf">IDC - Apple Beats Microsoft at Their Own Game While Amazon Primes the Low End of the Tablet Market, According to IDC - April 2016</a></span></sup></span>.</span></p> </div> </div> </div> <div class="c-tabs__section" id="history-tab-panel-7" aria-labelledby="history-tab-7" aria-hidden="true" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">Google Play launches</h3> <p class="history-detail">Android Market is rebranded and relaunched as Google Play. Just like its predecessor, Google Play lets developers distribute their apps in a matter of hours, as opposed to closed platforms, which can take days to approve just <span class="text-nowrap">one <span class="text-nowrap">app<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="https://www.appmakr.com/blog/how-long-app-approved/">The App Maker Blog - How Long Does it Take for Your App to be Approved? - August 2014</a></span></sup></span>.</span></p> </div> </div> </div> <div class="c-tabs__section" id="history-tab-panel-8" aria-labelledby="history-tab-8" aria-hidden="true" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">Facebook creates its own Android experience</h3> <p class="history-detail">Facebook launches Facebook Home, a customized launcher for Android based on Facebook apps. With this launcher, Facebook News Feed becomes the home screen experience for select <span class="text-nowrap">Android <span class="text-nowrap">devices<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="http://newsroom.fb.com/news/2013/04/introducing-home/">Facebook Newsroom - Introducing Home - April 2013</a></span></sup></span>.</span></p> </div> </div> </div> <div class="c-tabs__section" id="history-tab-panel-9" aria-labelledby="history-tab-9" aria-hidden="true" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">Android moves beyond mobile devices</h3> <p class="history-detail">Audi, GM, Google, Honda, Hyundai and NVIDIA announce the Open Automotive Alliance (OAA) to help bring the Android platform to cars. More than 45 leading auto brands are <span class="text-nowrap">now <span class="text-nowrap">members<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="https://www.android.com/auto/">Android - Android.com</a></span></sup></span>.</span></p> </div> </div> </div> <div class="c-tabs__section" id="history-tab-panel-10" aria-labelledby="history-tab-10" aria-hidden="true" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">Smartphones become more affordable than ever</h3> <p class="history-detail">Thanks to innovative manufacturers, sub-$50 Android devices become more <span class="text-nowrap">available<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="https://www.techinasia.com/bad-news-samsung-85-people-philippines-buy-homegrown-smartphone-brands">Tech in Asia - Smartphone Adoption in the Philippines - April 2014</a></span></sup></span>. Such affordable smartphones are still not available on <span class="text-nowrap">closed platforms.</span></p> </div> </div> </div> <div class="c-tabs__section" id="history-tab-panel-11" aria-labelledby="history-tab-11" aria-hidden="true" role="tabpanel"> <div class="grid"> <div class="grid__item desktop--eight-tenths large-desktop--six-eighths"> <h3 class="gamma">A decade of innovation leads to even more choices</h3> <p class="history-detail">As of today, nearly 1,300 brands have developed 24,000+ Android <span class="text-nowrap">devices<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="https://www.opensignal.com/sites/opensignal-com/files/data/reports/global/data-2015-08/2015_08_fragmentation_report.pdf">OpenSignal - Android Fragmentation Visualized - August 2015 </a></span></sup></span>. Between 2015 and 2016, manufacturers have launched 600+ <span class="text-nowrap">devices<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="https://youtu.be/OeU9UDdmu6Q?t=52s">Google - Google I/O 2016</a></span></sup></span>. Additionally, there are now dozens of global Android app stores and multiple regional <span class="text-nowrap">app <span class="text-nowrap">stores<sup class="aife-citation"><span class="aife-citation__tooltip"><a target="_blank" rel="noopener" href="http://www.businessofapps.com/the-ultimate-app-store-list/">Business of Apps - The Ultimate App Store List - February 2015 </a></span></sup></span>.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="l-section c-tabs__section u-tight-bottom" id="tab-panel-growth-in-choice" aria-labelledby="tab-growth-in-choice" aria-hidden="true" role="tabpanel"> <div class="grid aife-growth-in-choice"> <div class="grid__item desktop--eight-twelfths"> <h3 class="epsilon">Number of unique Android devices available worldwide</h3> <img class="u-max-width" src="/static/2016/img/aife/homepage/growth-in-devices_1x.png" srcset="/static/2016/img/aife/homepage/growth-in-devices_1x.png 1x, /static/2016/img/aife/homepage/growth-in-devices_2x.png 2x" alt="" /> </div> <div class="grid__item desktop--six-twelfths"> <h4 class="gamma aife-growth-in-choice__title">More innovation. More devices. <span class="text-nowrap">More choice.</span></h4> <p class="history-detail">Android’s open-source platform has enabled manufacturers of all types and sizes to innovate and produce a wide range of Android devices. Over the last decade, the number of unique Android devices available worldwide has skyrocketed from just 38 in 2009 to over 20,000 <span class="text-nowrap">in 2016.</span></p> </div> </div> </div> </div> </div> </div> </section> </main> <footer role="contentinfo" data-android-component="footer-default" class="footer-default ar-footer"> <div class="ar-grid"> <ul role="menubar" class="footer-default__nav"> <li role="menuitem" class="footer-default__item"> <h3 class="footer-default__title js-nav-item" aria-expanded="false" aria-controls="for-developers-section"> <button class="footer-default__button" id="for-developers"> For developers <svg id="ico-cross" class="footer-default__cross" viewBox="0 0 63 63" width="100%" height="100%"> <path d="M63 26.2H36.8V0H26.2v26.2H0v10.6h26.2V63h10.6V36.8H63z"></path> </svg> </h3> <ul id="for-developers-section" role="region" class="footer-default__nav-subitem js-subitem-container" aria-labelledby="for-developers"> <li role="none" 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