Development Strategies for Z County E-sports Town in Chongqing: Integration of E-sports, Tourism, and Agriculture under New Policies | Proceedings of Business and Economic Studies

<!DOCTYPE html> <html lang="en-US" xml:lang="en-US"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title> Development Strategies for Z County E-sports Town in Chongqing: Integration of E-sports, Tourism, and Agriculture under New Policies | Proceedings of Business and Economic Studies </title> <meta name="generator" content="Open Journal Systems 3.1.2.0"> <meta name="gs_meta_revision" content="1.1"/> <meta name="citation_journal_title" content="Proceedings of Business and Economic Studies"/> <meta name="citation_journal_abbrev" content="1"/> <meta name="citation_issn" content="2209-265X"/> <meta name="citation_author" content="Yuan Li"/> <meta name="citation_author_institution" content="Chongqing University of Science and Technology, Chongqing 401331, China"/> <meta name="citation_author" content="Dexin Li"/> <meta name="citation_author_institution" content="Tianjin University, Tianjin 300072, China"/> <meta name="citation_author" content="Yang Wang"/> <meta name="citation_author_institution" content="Chongqing University of Science and Technology, Chongqing 401331, China"/> <meta name="citation_title" content="Development Strategies for Z County E-sports Town in Chongqing: Integration of E-sports, Tourism, and Agriculture under New Policies"/> <meta name="citation_date" content="2024/10/22"/> <meta name="citation_volume" content="7"/> <meta name="citation_issue" content="5"/> <meta name="citation_firstpage" content="169"/> <meta name="citation_lastpage" content="175"/> <meta name="citation_doi" content="10.26689/pbes.v7i5.8610"/> <meta name="citation_abstract_html_url" content="https://ojs.bbwpublisher.com/index.php/PBES/article/view/8610"/> <meta name="citation_language" content="en"/> <meta name="citation_keywords" xml:lang="en" content="Characteristic town"/> <meta name="citation_keywords" xml:lang="en" content="E-sports"/> <meta name="citation_keywords" xml:lang="en" content="Deep integration of culture and tourism"/> <meta name="citation_keywords" xml:lang="en" content="Tourist destination"/> <meta name="citation_pdf_url" content="https://ojs.bbwpublisher.com/index.php/PBES/article/download/8610/7445"/> <link rel="schema.DC" href="http://purl.org/dc/elements/1.1/" /> <meta name="DC.Creator.PersonalName" content="Yuan Li"/> <meta name="DC.Creator.PersonalName" content="Dexin Li"/> <meta name="DC.Creator.PersonalName" content="Yang Wang"/> <meta name="DC.Date.created" scheme="ISO8601" content="2024-10-22"/> <meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2024-10-22"/> <meta name="DC.Date.issued" scheme="ISO8601" content="2024-10-22"/> <meta name="DC.Date.modified" scheme="ISO8601" content="2024-10-22"/> <meta name="DC.Description" xml:lang="en" content="Chongqing Z County E-sports Town was once included in the “first batch of sports and leisure characteristic town pilot project list” issued by the General Administration of Sports of China. After several years of development, the e-sports industry in Z County e-sports town has struggled with issues such as a limited market, low popularity, poor business performance, and a lack of income generation capabilities. These challenges have severely hindered the town’s development, resulting in its exclusion from the recent “Chongqing characteristic town list.” Under the requirements of new policies, it can no longer promote itself, attract investment, or undertake project construction under the name of a “characteristic town” and must undergo redevelopment. This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town. It is proposed that under the new policy environment, the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture, transforming Z County E-sports Town into a new characteristic tourist destination. The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports."/> <meta name="DC.Format" scheme="IMT" content="application/pdf"/> <meta name="DC.Identifier" content="8610"/> <meta name="DC.Identifier.pageNumber" content="169-175"/> <meta name="DC.Identifier.DOI" content="10.26689/pbes.v7i5.8610"/> <meta name="DC.Identifier.URI" content="https://ojs.bbwpublisher.com/index.php/PBES/article/view/8610"/> <meta name="DC.Language" scheme="ISO639-1" content="en"/> <meta name="DC.Rights" content="Copyright (c) 2024 Author(s)"/> <meta name="DC.Rights" content=""/> <meta name="DC.Source" content="Proceedings of Business and Economic Studies"/> <meta name="DC.Source.ISSN" content="2209-265X"/> <meta name="DC.Source.Issue" content="5"/> <meta name="DC.Source.Volume" content="7"/> <meta name="DC.Source.URI" content="https://ojs.bbwpublisher.com/index.php/PBES"/> <meta 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</a> </li> <li class="breadcrumb-item"> <a href="https://ojs.bbwpublisher.com/index.php/PBES/issue/archive"> Archives </a> </li> <li class="breadcrumb-item"> <a href="https://ojs.bbwpublisher.com/index.php/PBES/issue/view/571"> Vol 7 No 5 (2024): Proceedings of Business and Economic Studies </a> </li> <li class="breadcrumb-item active" aria-current="page"> Articles </li> </ol> </nav> </div> <div class="container page-article"> <div class="article-details"> <div class="page-header row"> <div class="col-lg article-meta-mobile"> <div class="article-details-issue-section large-screen badge badge-info">Articles</div> <h1 class="article-details-fulltitle" > Development Strategies for Z County E-sports Town in Chongqing: Integration of E-sports, Tourism, and Agriculture under New Policies </h1> <div class="authors-string"> <span>Yuan Li</span>, <span>Dexin Li</span>, <span>Yang Wang</span> </div> </div> </div> <div class="row justify-content-md-center" id="mainArticleContent"> <div class="col-lg-3 order-lg-2" id="articleDetailsWrapper"> <div class="article-details-sidebar" id="articleDetails"> <div class="article-details-block article-details-cover"> <a href="https://ojs.bbwpublisher.com/index.php/PBES/issue/view/571"> <img class="img-fluid" src="https://ojs.bbwpublisher.com/public/journals/8/cover_issue_571_en_US.jpg"> </a> </div> <div class="article-details-block article-details-galleys article-details-galleys-sidebar"> <div class="article-details-galley"> <a class="btn btn-primary" style="margin-top:5px;width:120px;" href="https://ojs.bbwpublisher.com/index.php/PBES/article/view/8610/7445"> Download PDF </a> </div> </div> <form action="https://ojs.bbwpublisher.com/createxml.php" method="post" enctype="multipart/form-data"> <input type="hidden" name="journal" value="Proceedings of Business and Economic Studies" /> <input type="hidden" name="title" value="Development Strategies for Z County E-sports Town in Chongqing: Integration of E-sports, Tourism, and Agriculture under New Policies" /> <input type="hidden" name="doi" value="10.26689/pbes.v7i5.8610" /> <input type="hidden" name="aaa" value="Yang Wang" /> <input type="hidden" name="ccc" value="Vol 7 No 5 (2024): Proceedings of Business and Economic Studies" /> <div class="weburl" style="display:none" name="weburl" > <input type="hidden" name="weburl" value="https://ojs.bbwpublisher.com/index.php/PBES/article/view?path="> </div> <input type="hidden" name="published" value="2024-10-23" > <input type="hidden" name="auto" value="Yuan Li, Dexin Li, Yang Wang" /> <input type="hidden" name="Keywords" value="Array " /> <div class="keyword" style="display:none" name="keyword"> <input type="hidden" style="display:none" name="keywords" value="Characteristic town,E-sports,Deep integration of culture and tourism,Tourist destination" > </div> <div style="display:none" > $currentUrl="http://$_SERVER[HTTP_HOST]$_SERVER[REQUEST_URI]" <input type="hidden" style="display:none" name="urldom" value="https://ojs.bbwpublisher.com/index.php/PBES/article/view/8610" > </div> <input type="hidden" name="subject" value="Articles" /> <input type="hidden" name="Abstract" value="<p>Chongqing Z County E-sports Town was once included in the “first batch of sports and leisure characteristic town pilot project list” issued by the General Administration of Sports of China. After several years of development, the e-sports industry in Z County e-sports town has struggled with issues such as a limited market, low popularity, poor business performance, and a lack of income generation capabilities. These challenges have severely hindered the town’s development, resulting in its exclusion from the recent “Chongqing characteristic town list.” Under the requirements of new policies, it can no longer promote itself, attract investment, or undertake project construction under the name of a “characteristic town” and must undergo redevelopment. This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town. It is proposed that under the new policy environment, the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture, transforming Z County E-sports Town into a new characteristic tourist destination. The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.</p>" /> <input type="hidden" name="References" value="[1] Website of the General Administration of Sport, 2017, Notice from the General Administration of Sport on Promoting the Construction of Sports and Leisure Characteristic Towns, viewed May 12, 2017, https://www.gov.cn/xinwen/2017-05/12/content_5192975.htm#1<br /> [2] Department of Mass Sports, 2017, Notice from the General Office of the General Administration of Sport on Publishing the List of the First Batch of Sports and Leisure Characteristic Towns Pilot Projects, viewed August 10, 2017, https://www.sport.gov.cn/n315/n9041/n9042/n9068/n9078/c819014/content.html<br /> [3] National Development and Reform Commission, 2021, Notice on Issuing Guidelines for the Standardized and Healthy Development of National Characteristic Towns (Document No. 1383, 2021), viewed August 30, 2021, https://www.ndrc.gov.cn/xwdt/tzgg/202109/t20210930_1298530_ext.html<br /> [4] Chongqing Development and Reform Commission, 2022, Notice from Chongqing Development and Reform Commission on Publishing the 2022 List of Chongqing Characteristic Towns, viewed March 2, 2022, https://fzggw.cq.gov.cn/zwxx/tzgg/202203/t20220302_10451732.html" /> <input type="hidden" name="Online" value="2209-265X" /> <input type="hidden" name="Print" value="2209-2641" /> <input class="btn btn-primary" type="submit" value="xml" style="border:none;width:120px;height:34px;background-color:#337ab7;border-color:#2e6da4;color:#fff;margin-top:5px;" /> </form> <div class="article-details-block article-details-keywords"> <h2 class="article-details-heading"> Keywords </h2> <div class="article-details-keywords-value"> <span>Characteristic town</span><br> <span>E-sports</span><br> <span>Deep integration of culture and tourism</span><br> <span>Tourist destination</span> </div> </div> <div class="article-details-block article-details-doi"> <h2 class="article-details-heading"> DOI </h2> <p><a href="https://doi.org/10.26689/pbes.v7i5.8610">10.26689/pbes.v7i5.8610</a></p> </div> <h5 class="published">Submitted : 2024-09-23</h5> <h5 class="published">Accepted : 2024-10-08</h5> <h5 class="published">Published : 2024-10-23</h5> </div> </div> <div class="col-lg-9 order-lg-1" id="articleMainWrapper"> <div class="article-details-main" id="articleMain"> <div class="article-details-block article-details-abstract"> <h2 class="article-details-heading">Abstract</h2> <p>Chongqing Z County E-sports Town was once included in the “first batch of sports and leisure characteristic town pilot project list” issued by the General Administration of Sports of China. After several years of development, the e-sports industry in Z County e-sports town has struggled with issues such as a limited market, low popularity, poor business performance, and a lack of income generation capabilities. These challenges have severely hindered the town’s development, resulting in its exclusion from the recent “Chongqing characteristic town list.” Under the requirements of new policies, it can no longer promote itself, attract investment, or undertake project construction under the name of a “characteristic town” and must undergo redevelopment. This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town. It is proposed that under the new policy environment, the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture, transforming Z County E-sports Town into a new characteristic tourist destination. The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.</p> </div> <div class="article-details-block article-details-references"> <h2 class="article-details-heading"> References </h2> <div class="article-details-references-value"> <p>Website of the General Administration of Sport, 2017, Notice from the General Administration of Sport on Promoting the Construction of Sports and Leisure Characteristic Towns, viewed May 12, 2017, <a href="https://www.gov.cn/xinwen/2017-05/12/content_5192975.htm#1">https://www.gov.cn/xinwen/2017-05/12/content_5192975.htm#1</a></p> <p>Department of Mass Sports, 2017, Notice from the General Office of the General Administration of Sport on Publishing the List of the First Batch of Sports and Leisure Characteristic Towns Pilot Projects, viewed August 10, 2017, <a href="https://www.sport.gov.cn/n315/n9041/n9042/n9068/n9078/c819014/content.html">https://www.sport.gov.cn/n315/n9041/n9042/n9068/n9078/c819014/content.html</a></p> <p>National Development and Reform Commission, 2021, Notice on Issuing Guidelines for the Standardized and Healthy Development of National Characteristic Towns (Document No. 1383, 2021), viewed August 30, 2021, <a href="https://www.ndrc.gov.cn/xwdt/tzgg/202109/t20210930_1298530_ext.html">https://www.ndrc.gov.cn/xwdt/tzgg/202109/t20210930_1298530_ext.html</a></p> <p>Chongqing Development and Reform Commission, 2022, Notice from Chongqing Development and Reform Commission on Publishing the 2022 List of Chongqing Characteristic Towns, viewed March 2, 2022, <a href="https://fzggw.cq.gov.cn/zwxx/tzgg/202203/t20220302_10451732.html">https://fzggw.cq.gov.cn/zwxx/tzgg/202203/t20220302_10451732.html</a></p> </div> </div> </div> </div> <div class="col-lg-12 order-lg-3 article-footer-hook"> </div> </div> </div> </div> <footer class="site-footer container"> <div class="row"> <div class="col-md-6"> <a href="/"> <img class="footer-brand-image" alt="BBW Logo" src="https://ojs.bbwpublisher.com/plugins/themes/default/templates/images/logo.png"> </a> <div class="journal-desc"> </div> </div> <div class="col-md-6"> <h3>Proceedings of Business and Economic Studies</h3> <p> ISSN: 2209-265X </p> <h4>Publishing Office:</h4> <p>Level 10, 50 Clarence Street Sydney, NSW 2000 Australia.</p> <h4>Editorial Office:</h4>  <p>34-2B, Jalan Puteri 1/2, Bandar Puteri, 47100 Puchong, Selangor, Malaysia.</p> <h4>Website:</h4> <p><a href="https://www.bbwpublisher.com">www.bbwpublisher.com</a></p> <h4>Email:</h4> <p><a href="mailto:se.gao@bbwpublisher.com">se.gao@bbwpublisher.com</a></p> </div> </div> <hr> <div class="text-center"> Copyright © 2024 Bio-Byword Scientific Publishing Pty. 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Development Strategies for Z County E-sports Town in Chongqing: Integration of E-sports, Tourism, and Agriculture under New Policies | Proceedings of Business and Economic Studies