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size-full wp-image-43924" alt="" /> </a></div></div></div></div></div></header></div><div data-elementor-type="wp-page" data-elementor-id="19547" class="elementor elementor-19547" data-elementor-post-type="page"><div class="elementor-element elementor-element-97a4617 e-flex e-con-boxed e-con e-parent" data-id="97a4617" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-33622cba e-con-full e-flex e-con e-child" data-id="33622cba" data-element_type="container"><div class="elementor-element elementor-element-50d7c9ff e-con-full e-flex e-con e-child" data-id="50d7c9ff" data-element_type="container"><div class="elementor-element elementor-element-502c870 elementor-widget elementor-widget-heading" data-id="502c870" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-medium">First-Party Data Guide</h2></div></div><div class="elementor-element elementor-element-4a9068ea elementor-widget elementor-widget-heading" data-id="4a9068ea" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">PREPARING FOR A COOKIELESS WORLD</h3></div></div><div class="elementor-element elementor-element-2a7c7f40 elementor-hidden-desktop elementor-widget elementor-widget-image" data-id="2a7c7f40" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="707" height="962" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49.png" class="attachment-full size-full wp-image-26361 lazyload" alt="" data-srcset="https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49.png 707w, https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49-220x300.png 220w" sizes="(max-width: 707px) 100vw, 707px" /><noscript><img fetchpriority="high" decoding="async" width="707" height="962" src="https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49.png" class="attachment-full size-full wp-image-26361 lazyload" alt="" srcset="https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49.png 707w, https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49-220x300.png 220w" sizes="(max-width: 707px) 100vw, 707px" /></noscript></div></div><div class="elementor-element elementor-element-3a340c9 elementor-widget elementor-widget-text-editor" data-id="3a340c9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Staying ahead of the game is critical for advertisers navigating the ever-changing digital marketing landscape. While the elimination of third-party cookies continues to be pushed back, organisations need to start testing and adopting new data strategies now in order to stay ahead of the curve and mitigate the impact this might have on their marketing efforts later on. One effective strategy is to begin using first-party data, which allows advertisers to access more accurate data while maintaining user privacy and remaining compliant with data regulations such as GDPR and CCPA.</p><p>To assist you in effectively leveraging first-party data, we have created a comprehensive first-party data guide designed specifically for marketers and advertisers. Our guide provides you with the most recent insights and best practices on how to optimise your targeting and marketing performance using first-party data.</p></div></div><div class="elementor-element elementor-element-42f36ea7 elementor-widget elementor-widget-image" data-id="42f36ea7" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="#download_form"> <img loading="lazy" decoding="async" width="357" height="126" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Group-31-1.png" class="elementor-animation-grow attachment-full size-full wp-image-25941 lazyload" alt="" data-srcset="https://ga.agency/wp-content/uploads/2023/08/Group-31-1.png 357w, https://ga.agency/wp-content/uploads/2023/08/Group-31-1-300x106.png 300w" sizes="(max-width: 357px) 100vw, 357px" /><noscript><img loading="lazy" decoding="async" width="357" height="126" src="https://ga.agency/wp-content/uploads/2023/08/Group-31-1.png" class="elementor-animation-grow attachment-full size-full wp-image-25941 lazyload" alt="" srcset="https://ga.agency/wp-content/uploads/2023/08/Group-31-1.png 357w, https://ga.agency/wp-content/uploads/2023/08/Group-31-1-300x106.png 300w" sizes="(max-width: 357px) 100vw, 357px" /></noscript> </a></div></div></div><div class="elementor-element elementor-element-1053f843 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child" data-id="1053f843" data-element_type="container"><div class="elementor-element elementor-element-7fcfdc36 elementor-widget elementor-widget-image" data-id="7fcfdc36" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="707" height="962" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49.png" class="attachment-full size-full wp-image-26361 lazyload" alt="" data-srcset="https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49.png 707w, https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49-220x300.png 220w" sizes="(max-width: 707px) 100vw, 707px" /><noscript><img fetchpriority="high" decoding="async" width="707" height="962" src="https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49.png" class="attachment-full size-full wp-image-26361 lazyload" alt="" srcset="https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49.png 707w, https://ga.agency/wp-content/uploads/2023/08/Untitled-design-49-220x300.png 220w" sizes="(max-width: 707px) 100vw, 707px" /></noscript></div></div></div></div></div></div><div class="elementor-element elementor-element-7ddc41fa e-flex e-con-boxed e-con e-parent" data-id="7ddc41fa" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-7c1ecd6d e-con-full e-flex e-con e-child" data-id="7c1ecd6d" data-element_type="container"><div class="elementor-element elementor-element-48ff72bc e-con-full e-flex e-con e-child" data-id="48ff72bc" data-element_type="container"><div class="elementor-element elementor-element-1323a88b elementor-widget elementor-widget-heading" data-id="1323a88b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">IN THIS WHITE PAPER WE WILL EXPLORE:</h3></div></div><div class="elementor-element elementor-element-4feac4e9 elementor-widget elementor-widget-text-editor" data-id="4feac4e9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><ul><li>What is first-party data?</li><li>How first-party data differs from other data types</li><li>Why you should collect first-party data</li><li>How marketers can use first-party data</li><li>Building your first-party data strategy</li><li>Limitations and best practices</li></ul></div></div><div class="elementor-element elementor-element-7737805 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7737805" data-element_type="widget" data-widget_type="divider.default"><div class="elementor-widget-container"><div class="elementor-divider"> <span class="elementor-divider-separator"> </span></div></div></div><div class="elementor-element elementor-element-551cbdba elementor-widget elementor-widget-text-editor" data-id="551cbdba" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>This guide is intended for advertisers and marketers looking for alternative data strategies, as well as understanding and leveraging first-party data to take their advertising strategies to the next level. It addresses the fundamental principles behind first-party data, how it varies from other types of data, and why it is critical to any effective marketing strategy. Our guide equips you with the most recent findings and best practices, and also explores various methods to effectively utilise first-party data. It offers actionable advice that marketers can put into action immediately to strengthen their approach to first-party data and help them build a robust data strategy.</p><p>To ensure responsible and effective utilisation of first-party data, this guide also highlights limitations and important considerations that advertisers and marketers should keep in mind. It acknowledges the challenges and constraints that come with a first-party data strategy to help advertisers address them, and emphasises the importance of responsible data management. With the recommendations and insights provided in our guide, advertisers will be able to harness the power of first-party data to improve their advertising strategies, deliver more personalised experiences, and build stronger connections with their target audience.</p></div></div><div class="elementor-element elementor-element-2a365d2 elementor-widget elementor-widget-menu-anchor" data-id="2a365d2" data-element_type="widget" data-widget_type="menu-anchor.default"><div class="elementor-widget-container"><div class="elementor-menu-anchor" id="download_form"></div></div></div></div><div class="elementor-element elementor-element-4c294840 e-con-full e-flex e-con e-child" data-id="4c294840" data-element_type="container"><div class="elementor-element elementor-element-435875a3 elementor-widget elementor-widget-image" data-id="435875a3" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="450" 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