10 Tips to Support the Nature Positive Movement

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class="post__header"> <div class="container"> <div class="hero-v2 "> <div class="hero__taxonomies"> <a href="https://www.salesforce.com/blog/category/sustainability/" class="sf-tag topic topic--sustainability sf-tag--sustainability" aria-label="Filed under Sustainability" > Sustainability</a> </div> <h1 class="h2">Why a Nature Strategy Is Good for Business Strategy – 10 Tips</h1> <div class="hero-v2__ornaments-container "> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/040824_Tips-for-embedding-nature-into-your-business-strategy_C-1.jpg?w=889" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/040824_Tips-for-embedding-nature-into-your-business-strategy_C-1.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/040824_Tips-for-embedding-nature-into-your-business-strategy_C-1.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/040824_Tips-for-embedding-nature-into-your-business-strategy_C-1.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/040824_Tips-for-embedding-nature-into-your-business-strategy_C-1.jpg?w=150&h=84 150w" alt="A woman in a greenhouse with a tablet conducting a nature positive policy for her business." loading="eager" fetchpriority="high" /></span><figcaption class="body-3">The nature positive movement is calling on the world, and especially companies, to halt and reverse nature loss. [Studio Science | Salesforce]</figcaption></figure> <div class="hero-v2__background"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-back.png" alt="" fetchpriority="high" loading="eager"/> </div> <div class="hero-v2__foreground"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-front.png" alt="" fetchpriority="high" loading="eager"/> </div> </div> <h2 class="hero-v2__excerpt">Organizations have a responsibility to protect and restore nature. Find out 10 tips from leaders in the nature positive movement to ground your business. </h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/blog/author/julie-moorad/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Julie-Moorad-Salesforce-Impact-Chloe-Jackman-Photography-2024-267-2.jpg?w=100" sizes="100px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Julie-Moorad-Salesforce-Impact-Chloe-Jackman-Photography-2024-267-2.jpg 1968w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Julie-Moorad-Salesforce-Impact-Chloe-Jackman-Photography-2024-267-2.jpg?w=333&h=500 333w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Julie-Moorad-Salesforce-Impact-Chloe-Jackman-Photography-2024-267-2.jpg?w=768&h=1152 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Julie-Moorad-Salesforce-Impact-Chloe-Jackman-Photography-2024-267-2.jpg?w=1024&h=1536 1024w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Julie-Moorad-Salesforce-Impact-Chloe-Jackman-Photography-2024-267-2.jpg?w=1365&h=2048 1365w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Julie-Moorad-Salesforce-Impact-Chloe-Jackman-Photography-2024-267-2.jpg?w=100&h=150 100w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Julie</span> <span class="hero-byline__name">Moorad</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2024-06-04">June 4, 2024</time> <span class="hero-byline__reading-time"> 1 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 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href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fnature-positive-strategy%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"Why a Nature Strategy Is Good for Business Strategy – 10 Tips" https://www.salesforce.com/blog/nature-positive-strategy/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <p>Nature is not always a walk in the park. In the corporate context, nature can be both a risk and an opportunity. Salesforce is committed to accelerating our customers and the broader <a href="https://www.salesforce.com/uk/news/stories/nature-crisis/" target="_blank" rel=" noopener">nature positive movement</a>. That’s why we launched <a href="https://www.youtube.com/playlist?list=PL7giHL4MeiLWHoZfy-w5Ze6JyXB2KEG9G" target="_blank" rel=" noopener">Business + Nature</a>, a webinar series in partnership with Wonderoom, to help answer some of the tough questions companies are asking about how to integrate business and nature.</p> <p>The nature positive movement is calling on the world, and especially companies, to halt and reverse nature loss. The problem is, many companies don’t really know where to start. Nature is complex, and sustainability professionals are already feeling overwhelmed with how to make progress on their existing environmental commitments while meeting new ESG reporting regulations, such as the Corporate Sustainability Reporting Directive (CSRD). </p> <p>Technology, like <a href="https://www.salesforce.com/uk/products/net-zero-cloud/overview/">Net Zero Cloud</a>, will play an important role in supporting regulatory compliance as well as driving impact for business, people, and the planet. Yet many companies are still searching for clarity on the right nature positive actions to take for their business.</p> <p>Business professionals need to be able to cut through the noise and gain practical insights on building and implementing a nature strategy. In the series, leaders candidly share their practical experiences and lessons learned from working with nature to inspire and guide other companies as they navigate this topic. </p> <p>Here are 10 tips from leading nature experts to help you build and implement your nature positive strategy, so that it is both relevant to your business and delivers planetary impact.</p> <h3 class="wp-block-heading" id="h-here-s-what-we-ll-cover-nbsp">Here’s what we’ll cover:  </h3> <ul class="wp-block-list"> <li><a href="#h-what-is-a-nature-positive-strategy">What is a nature positive strategy?</a></li> <li><a href="#h-what-are-the-benefits-of-having-a-nature-positive-strategy">What are the benefits of having a nature positive strategy?</a></li> <li><a href="#h-ten-tips-to-build-your-nature-positive-strategy-nbsp">Ten tips to build your nature positive strategy</a></li> <li><a href="#h-how-to-build-the-business-case-for-a-nature-positive-strategy-case">How to build the business case for a nature positive strategy</a></li> <li><a href="#h-ready-to-take-action-forests-and-oceans-offer-solutions">Ready to take action? Forests and oceans offer solution</a></li> <li><a href="#h-transparency-builds-trust">Transparency builds trust</a></li> <li><a href="#h-companies-can-t-act-alone-to-create-a-nature-positive-future">Companies can’t act alone to create a nature positive future</a></li> <li><a href="#h-it-s-time-for-a-nature-positive-future-nbsp">It’s time for a nature positive future </a></li> </ul> <h2 class="wp-block-heading" id="h-what-is-a-nature-positive-strategy">What is a nature positive strategy?</h2> <p>A ‘nature positive strategy’ or ‘nature strategy’ is the set of actions a company will take to contribute to a nature positive future. </p> <p>At Salesforce, our <a href="https://www.salesforce.com/content/dam/web/en_us/www/documents/white-papers/nature-positive-strategy.pdf" target="_blank" rel=" noopener">Nature Positive Strategy</a> is an evolving strategy to articulate our company’s relationship with nature and how we plan to play our part in realizing our commitment to a net zero, nature positive future rooted in people and climate justice. </p> <p>The <a href="https://nowfornature.org/read-the-handbook/" target="_blank" rel=" noopener">Nature Strategy Handbook</a> provides a step-by-step guide on how to develop a strategy for nature – whether that is as a stand-alone document or included in your business, climate or sustainability strategy. Every company will integrate its strategy in different ways — some with explicit nature commitments and targets, others that embed within existing policies and frameworks. </p> <p>Ultimately, a strategy is a necessary foundation for implementing long-term business solutions.</p> <h2 class="wp-block-heading" id="h-what-are-the-benefits-of-having-a-nature-positive-strategy">What are the benefits of having a nature positive strategy?</h2> <p>Businesses both depend on and impact nature. This can create business risks and opportunities that up to this point have been overlooked by many companies. </p> <p>The World Economic Forum’s <a href="https://www.weforum.org/publications/global-risks-report-2024/#:~:text=The%20Global%20Risks%20Report%2C%20developed,a%20warming%20planet%20and%20conflict." target="_blank" rel=" noopener">Global Risk Report</a> has continuously listed nature loss as a risk. But we know that implementing <a href="https://www.naturepositive.org/what-is-nature-positive/">nature positive</a> policies could create <a href="https://www.weforum.org/press/2020/07/395-million-new-jobs-by-2030-if-businesses-prioritize-nature-says-world-economic-forum/" target="_blank" rel=" noopener">395 million jobs</a> and could generate more than $10 trillion USD in new annual business value by 2030. The nature positive movement encourages companies to take action and develop <a href="https://sfdc.co/nature-positive-strategy" target="_blank" rel=" noopener">nature strategies</a>. </p> <p>(<a href="#h-here-s-what-we-ll-cover-nbsp">Back to top</a>.)</p> <div class="wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <div class="alignfull wp-block-salesforce-blog-section-heading"> <h2 class="wp-block-salesforce-blog-section-heading__title"> Sustainability Basics With AI </h2> </div> <div class="wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large is-resized"><a href="https://www.salesforce.com/content/dam/web/en_us/www/documents/white-papers/nature-positive-strategy.pdf" target="_blank" rel=" noopener"><img decoding="async" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/02/n-up-resource-plant.webp?resize=1024,576" alt="" style="width:555px;height:auto"/></a></figure> <h3 class="wp-block-heading" id="h-learn-how-salesforce-is-contributing-to-a-nature-positive-future"><a href="https://www.salesforce.com/content/dam/web/en_us/www/documents/white-papers/nature-positive-strategy.pdf" target="_blank" rel=" noopener"><strong>Learn How Salesforce is Contributing to a Nature Positive Future</strong></a></h3> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://www.youtube.com/playlist?list=PL7giHL4MeiLWHoZfy-w5Ze6JyXB2KEG9G" target="_blank" rel=" noopener"><img fetchpriority="high" decoding="async" width="840" height="476" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-03-at-11.46.09 AM.png?strip=all&quality=95" alt="" class="wp-image-91310" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-03-at-11.46.09 AM.png 840w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-03-at-11.46.09 AM.png?w=768&h=435 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-03-at-11.46.09 AM.png?w=150&h=85 150w" sizes="(max-width: 840px) 100vw, 840px" /></a></figure> <h4 class="wp-block-heading" id="h-ground-your-organization-with-the-business-nature-series"><a href="https://www.youtube.com/playlist?list=PL7giHL4MeiLWHoZfy-w5Ze6JyXB2KEG9G" target="_blank" rel=" noopener">Ground Your Organization With the Business + Nature Series</a></h4> </div> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://www.salesforce.com/form/sustainability/net-zero-cloud-demo/" target="_blank" rel=" noopener"><img decoding="async" width="2864" height="1600" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-04-at-10.42.10 AM.png?strip=all&quality=95" alt="" class="wp-image-91402" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-04-at-10.42.10 AM.png 2864w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-04-at-10.42.10 AM.png?w=895&h=500 895w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-04-at-10.42.10 AM.png?w=768&h=429 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-04-at-10.42.10 AM.png?w=1536&h=858 1536w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-04-at-10.42.10 AM.png?w=2048&h=1144 2048w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-04-at-10.42.10 AM.png?w=150&h=84 150w" sizes="(max-width: 2864px) 100vw, 2864px" /></a></figure> <h4 class="wp-block-heading" id="h-esg-readiness-starts-with-crm-ai-data-trust"><strong><strong><a href="https://www.salesforce.com/form/sustainability/net-zero-cloud-demo/" target="_blank" rel=" noopener">ESG Readiness Starts With CRM + AI + Data + Trust</a></strong></strong></h4> </div> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large is-resized"><a href="https://www.salesforce.com/resources/research-reports/sustainable-value-creation-report/" target="_blank" rel=" noopener"><img decoding="async" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/02/1-up-sustainability.webp?resize=1024,1024" alt="" style="width:160px;height:auto"/></a></figure> <h4 class="wp-block-heading" id="h-survey-what-drives-sustainable-value-creation"><a href="https://www.salesforce.com/resources/research-reports/sustainable-value-creation-report/" target="_blank" rel=" noopener">Survey: <strong>What Drives Sustainable Value Creation?</strong></a></h4> </div> </div> </div> </div> <h2 class="wp-block-heading" id="h-ten-tips-to-build-your-nature-positive-strategy">Ten tips to build your nature positive strategy </h2> <p>These tips can help you formulate your own nature positive strategy, with the insights from other organizations as well. </p> <h3 class="wp-block-heading" id="h-1-transform-problems-into-opportunities">1. Transform problems into opportunities</h3> <p>Organizations have a responsibility to protect and restore nature. A nature strategy can help you figure out how. One <a href="https://www.naturaeco.com/" target="_blank" rel=" noopener">globally recognized beauty brand</a> aims to create business opportunities out of environmental and social challenges. Instead of avoiding problems that might arise, they encourage leaders to understand the problem and use business as a force to transform it into new possibilities.</p> <p>Another <a href="https://www.loreal.com/" target="_blank" rel=" noopener">world-renowned cosmetics company</a> takes a similar approach where, because of their nature strategy, they are more intentional about responsible sourcing and supply chain management across 17,000 natural materials sourced for their products. They are also then able to <a href="https://www.loreal-finance.com/en/annual-report-2022/the-green-sciences-revolution/#:~:text=L'Or%C3%A9al%20Research%20%26%20Innovation%20is,nature%20and%20amplified%20by%20technology." target="_blank" rel=" noopener">focus on innovation</a> within their products, to decrease harm to nature and increase benefits. </p> <h3 class="wp-block-heading" id="h-2-develop-a-strategy-that-gives-you-roots-to-grow">2. Develop a strategy that gives you roots to grow</h3> <p>Our speakers shared that a strategy is a stake in the ground, something that can evolve and change over time to meet stakeholder expectations or regulation. One <a href="https://www.inter.ikea.com/" target="_blank" rel=" noopener">international company</a>, responsible for designing, manufacturing and supplying furniture products, shared that your strategy also doesn’t have to be a standalone strategy. Their approach has been to integrate nature into their existing business functions — like their climate strategy, supplier code of conduct, communication strategy, people strategy, and more. </p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Business + Nature Webinar Series | Episode 1 | Presented by Salesforce in partnership with Wonderoom" width="500" height="281" src="https://www.youtube.com/embed/Ph2Qm8vEXhk?list=PL7giHL4MeiLWHoZfy-w5Ze6JyXB2KEG9G" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <h2 class="wp-block-heading" id="h-how-to-build-the-business-case-for-a-nature-positive-strategy">How to build the business case for a nature positive strategy</h2> <p>To develop and implement your nature strategy, you’ll need <a href="https://youtu.be/bYFTkB_dL6A?si=atK7cRfLTzXPPTUJ" target="_blank" rel=" noopener">business buy-in</a>. There are several reasons that might compel your C-suite to act. In some cases, they may already be on board. </p> <p>Eva Zabey, CEO of Business for Nature, shared that leadership is often already engaged, but that “we need to move from energy and enthusiasm to transformative action and make nature core to business decision-making.” This shift requires not just the C-suite, but also the board, middle management, and your <a href="https://trailhead.salesforce.com/content/learn/trails/create-a-sustainable-future" target="_blank" rel=" noopener">stakeholders</a>. </p> <h3 class="wp-block-heading" id="h-3-make-it-clear-that-climate-and-nature-must-be-solved-together">3. Make it clear that climate and nature must be solved together </h3> <p>At this point, your leadership is likely familiar with the climate crisis and may feel there is enough work to do on climate alone. However, it’s critical that leaders understand that nature isn’t just another item on the business agenda; it underpins our economy and is intimately linked with climate. Nature and climate <a href="https://www.theguardian.com/environment/2021/jun/10/climate-and-nature-crises-solve-both-or-solve-neither-say-experts" target="_blank" rel=" noopener">must be solved together</a> at a global scale, but also in the practical ways in which you address them as a company — like through supply chain engagement or investments into direct operations. </p> <p>The good news is, your company may already be taking action for nature. It may be through a focus on water stewardship, tackling deforestation, investing in nature-based solutions, or engaging with suppliers. By prioritizing both climate and nature together, companies can ensure they’re making decisions that account for all risks and opportunities, while also working more efficiently.</p> <h3 class="wp-block-heading" id="h-4-engage-stakeholders-across-your-business">4. Engage stakeholders across your business</h3> <p><a href="https://www.salesforce.com/resources/articles/the-business-case-for-esg-strategy/" target="_blank" rel=" noopener">Investor pressure</a> on companies to take action for nature is mounting. You must find the right hook with your C-suite and internal decision makers: How is nature relevant to them? It may be that it supports or reinforces work that you’re already doing to manage climate-related risks. Your role is to communicate the urgency, while also maintaining optimism. Investments in nature, and supporting the nature positive movement, can be framed as a business and <a href="https://www.businessfornature.org/businesscase" target="_blank" rel=" noopener">reputational opportunity</a>. </p> <p>(<a href="#h-here-s-what-we-ll-cover-nbsp">Back to top</a>.) </p> <h2 class="wp-block-heading" id="h-ready-to-take-action-forests-and-oceans-offer-solutions">Ready to take action? Forests and oceans offer solutions</h2> <p>The biodiversity crisis begs for investment today, and many companies want to act now. Ecologists have found that if we can protect and conserve our ecosystems, forests can capture about one-third of the <a href="https://www.nature.com/articles/s41586-023-06723-z" target="_blank" rel=" noopener">excess carbon</a> sitting in the atmosphere. However, healthy ecosystems aren’t just a climate solution. </p> <p>As ecologist <a href="https://time.com/6340530/climate-change-nature/" target="_blank" rel=" noopener">Thomas Crowther</a> put it, “the real value of nature is flourishing people and livelihoods,” and carbon sequestration is just an added benefit. There are a number of “no regrets” actions companies can take today to invest in nature. </p> <h3 class="wp-block-heading" id="h-5-make-smart-investments-that-can-deliver-returns-for-business-biodiversity-and-people">5. Make smart investments that can deliver returns for business, biodiversity, and people</h3> <p>Investments into nature-based solutions can help companies meet their climate commitments, but it is absolutely critical that companies take a holistic approach to investment. You’ll need to factor in <a href="https://www.salesforce.com/uk/news/stories/salesforce-accelerates-commitment-to-trees-oceans-and-youth-programs-to-fight-climate-change/" target="_blank" rel=" noopener">social dimensions</a> rather than just prioritizing narrow or singular outcomes such as carbon. </p> <p><a href="https://www.iberostar.com/" target="_blank" rel=" noopener">One luxury hotel and resort company</a> takes a local-first approach and invests in the areas that surround their hotel properties. These investments benefit the local communities that live there (including their employees) by providing jobs and acting as a natural barrier to intense storms. In protecting their employees and properties, this company reinforces their own business resilience. </p> <h3 class="wp-block-heading" id="h-6-collaborate-to-scale-your-impact-and-investments">6. Collaborate to scale your impact and investments</h3> <p>Society needs to close a <a href="https://www.unep.org/news-and-stories/press-release/global-annual-finance-flows-7-trillion-fueling-climate-biodiversity#:~:text=The%20report%20identifies%20a%20significant,%2Dbased%20solutions%20finance%20flows)." target="_blank" rel=" noopener">massive finance gap</a> to ensure we benefit from the potential of nature-based solutions. This requires organizations coming together to invest at scale. Organizations can use a variety of financial instruments to invest in nature, such as philanthropic grants, venture capital, <a href="https://www.salesforce.com/blog/net-zero-carbon-credits/" target="_blank" rel=" noopener">carbon credits</a>, and more. These investments can go further if done as part of coalitions like <a href="http://1t.org" target="_blank" rel=" noopener">1t.org</a>, which focuses on investing into forest ecosystems. Or, there are options to join funds that provide capital to deliver carbon credit projects focused on the restoration of nature. </p> <p>(<a href="#h-here-s-what-we-ll-cover-nbsp">Back to top</a>.) </p> <h2 class="wp-block-heading" id="h-transparency-builds-trust">Transparency builds trust</h2> <p>For some companies, their initial motivation to assess and manage nature-related risks and opportunities may be driven solely by a need to comply with <a href="https://finance.ec.europa.eu/regulation-and-supervision/financial-services-legislation/implementing-and-delegated-acts/corporate-sustainability-reporting-directive_en" target="_blank" rel=" noopener">regulations</a>. Even if compliance is the driver, that doesn’t mean there isn’t real value that can be derived from the <a href="https://www.youtube.com/watch?v=fIiO3riIGVA" target="_blank" rel=" noopener">process of evaluating and disclosing</a> nature-related impacts, dependencies, risks and opportunities. For both climate and nature, having an ESG management platform, like <a href="https://www.salesforce.com/uk/products/net-zero-cloud/overview/" target="_blank" rel=" noopener">Net Zero Cloud</a>, is critical to meet growing stakeholder demands.</p> <h3 class="wp-block-heading" id="h-7-understand-what-matters-so-you-can-inform-decision-making">7. Understand what matters so you can inform decision-making</h3> <p>Halting and reversing nature loss is a collective effort, but can sometimes feel disconnected from what a company can control. A decades-old <a href="https://www.iberdrola.com/home" target="_blank" rel=" noopener">renewable energy company</a> has broken down nature positive practices into realistic tasks instead of unrealistic aspirations. Anyone can follow suit by starting with a <a href="https://tnfd.global/" target="_blank" rel=" noopener">materiality assessment</a> to not only understand what topics to focus on but also to discover where in your value chain you should be working. </p> <h3 class="wp-block-heading" id="h-8-start-with-what-you-ve-got-and-build-from-there">8. Start with what you’ve got — and build from there</h3> <p>Do <a href="https://tnfd.global/publication/additional-guidance-on-assessment-of-nature-related-issues-the-leap-approach/" target="_blank" rel=" noopener">assess your nature-related impacts</a>… and don’t be afraid to start with the information that you have. Whether you have existing nature positive goals or have yet to set targets, most companies will have information on their operational footprint and value chain (the same information used to calculate your greenhouse gas footprint). </p> <p>Of course, this data quality will improve and become more robust with time, as more organizations disclose. Technology will also transform how companies measure and manage nature-related data. That’s why Salesforce, ERM, NatureMetrics and Planet launched the <a href="https://www.naturemetrics.com/news/introducing-the-naturetech-alliance" target="_blank" rel=" noopener">NatureTech Alliance</a>, a first of its kind initiative to help companies tackle urgent biodiversity challenges and measure, track, and report their impact on nature.</p> <p>(<a href="#h-here-s-what-we-ll-cover-nbsp">Back to top</a>.) </p> <h2 class="wp-block-heading" id="h-companies-can-t-act-alone-to-create-a-nature-positive-future">Companies can’t act alone to create a nature positive future</h2> <p>Companies are engaging in ecosystems around the world to realize their net zero and nature positive goals. In some cases, this <a href="https://www.youtube.com/watch?v=mkRgXTDWC_I" target="_blank" rel=" noopener">conflicts with the rights and livelihoods</a> of local communities and Indigenous Peoples, who are often stewards of the land. In fact, local communities and Indigenous Peoples <a href="https://www.statista.com/chart/27805/indigenous-communities-protect-biodiversity/" target="_blank" rel=" noopener">protect 80% of the world’s biodiversity</a>. </p> <p>In Business + Nature, we welcomed leaders from across Botswana, Mexico, Peru, and Canada to open the conversation on how business can better support and partner with local communities as they implement their nature strategies. </p> <h3 class="wp-block-heading" id="h-9-listen-to-the-expertise-of-indigenous-peoples-and-local-communities-most-familiar-with-the-land">9. Listen to the expertise of Indigenous Peoples and local communities most familiar with the land</h3> <p>Learn from Indigenous Peoples and local communities and elevate their knowledge and expertise. Companies need to think beyond themselves — rather than simply operating “business as usual” in their siloed industry, every company should think long-term: as students, collaborators, responsible investors, and stewards of a global-first mindset. </p> <p>As Tino Aucca, co-founder and president of <a href="https://accion-andina.org/" target="_blank" rel=" noopener">Acción Andina</a> shared, we must have an “open dialogue” and learn from one another. His organization is reviving ancient cultural practices to deliver positive environmental and community outcomes in the Andes mountains. This is only possible because the stakeholders involved, from local communities to investors, understand the transformative power of this project for the livelihoods of those in the Andes.</p> <h3 class="wp-block-heading" id="h-10-think-for-the-long-term">10. Think for the long term </h3> <p>Cultivating partnerships and realizing strong outcomes takes time. Organizations often expect the results of their investments to show within a year, when in reality natural ecosystems can take years to mature. Lasting transformation does not operate on set timelines; companies need to reset their expectations so they can work toward shared goals with communities. This involves showing respect, building trust, and co-creating equal partnerships to ensure there aren’t unequal power dynamics. </p> <p>(<a href="#h-here-s-what-we-ll-cover-nbsp">Back to top</a>.)</p> <p>Pato Kelesitse, host of <a href="https://open.spotify.com/show/2YwuzrIdvvvcsUlIwlcsRn" target="_blank" rel=" noopener">Sustain267 Podcast</a> and climate justice advocate, underscored the relationship her community has with nature. She said, “We live off the land. The wellness of land and the wellness of nature is our wellness.” Companies will be in a better position to partner if they understand and respect the deep and long-standing connection between people and nature. </p> <div class="wp-block-quote-article" style=""><div class="wp-block-quote-social-wrapper"><figure class="wp-block-quote-article-quote"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“We live off the land. The wellness of land and the wellness of nature <em>is</em> our wellness.” </p> <cite>Pato Kelesitse</cite></blockquote> <div class="post__social post__social--v2 post__social--blockquote"> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fnature-positive-strategy%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=Why%20a%20Nature%20Strategy%20Is%20Good%20for%20Business%20Strategy%20%E2%80%93%2010%20Tips" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=Why%20a%20Nature%20Strategy%20Is%20Good%20for%20Business%20Strategy%20%E2%80%93%2010%20Tips&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fnature-positive-strategy%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fnature-positive-strategy%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"Why a Nature Strategy Is Good for Business Strategy – 10 Tips" https://www.salesforce.com/blog/nature-positive-strategy/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> </figure></div></div> <h2 class="wp-block-heading" id="h-it-s-time-for-a-nature-positive-future-nbsp">It’s time for a nature positive future </h2> <p>The time for organizations to align their strategy and operations with a nature positive future has never been more clear or more urgent. 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The tools and guidance are there, but it’s up to companies to put them into practice. </p> </div> <div class="post__social post__social--v2 post__social--has-title post__social--bottom"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fnature-positive-strategy%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=Why%20a%20Nature%20Strategy%20Is%20Good%20for%20Business%20Strategy%20%E2%80%93%2010%20Tips" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 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In her seven years at Salesforce her work has included developing and implementing the company's Nature Positive Strategy, establishing the international sustainability program, and supporting the company's ESG strategy and disclosure." loading="lazy" /></span> </div> <div class="author-section__name-title"> <span class="author-section__display-name">Julie Moorad</span> <span class="author-section__job-title">Senior Manager, Climate Action</span> </div> </div> <p class="author-section__description"> Julie is part of Salesforce's global sustainability team responsible for developing and implementing an integrated climate and nature program. In her seven years at Salesforce her work has included developing and implementing the company's Nature Positive Strategy, establishing the international<span class="author-section__ellipses" aria-hidden="true">...</span> <a href="#" class="author-section__read-more"> Read More </a> <span class="author-section__description author-section__description--more" aria-hidden="true"> sustainability program, and supporting the company's ESG strategy and disclosure.</span> </p> <a href="https://www.salesforce.com/blog/author/julie-moorad/" class="author-section__cta has-right-arrow cta-small"> <span> More by Julie </span> <svg xmlns="http://www.w3.org/2000/svg" width="18" height="16" fill="none" stroke="#032e61" stroke-width="2"><path d="M10 2.343 15.657 8 10 13.657M1.092 8H13.91" /></svg> </a> </div> </div> </article> <div class="wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout" > <h2 class="wp-block-salesforce-blog-newsletter-signup__title"> Get the latest articles in your inbox. </h2> <button name="Subscribe" class="wp-block-salesforce-blog-newsletter-signup__submit btn btn-lg btn-primary form-subscribe-modal-open"> Sign up now </button> </div> <div class="justforyou justforyou--bottom"> <div class="container justforyou__wrapper"> <header class="justforyou__header"> <h2 class="justforyou__title"> Just For You </h2> </header> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-one.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-one"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-two"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-three.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-three"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-four"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-one"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-two">  <div class="justforyou__grid"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/blog/esg-reporting/" class="card__thumbnail" aria-label="Read Why Your Company Needs an ESG Reporting Strategy — Now" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/12/why-your-company-needs-esg-strategy-blog-img-12_2022.jpg?w=128&h=96&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/12/why-your-company-needs-esg-strategy-blog-img-12_2022.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/12/why-your-company-needs-esg-strategy-blog-img-12_2022.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/12/why-your-company-needs-esg-strategy-blog-img-12_2022.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/12/why-your-company-needs-esg-strategy-blog-img-12_2022.jpg?w=150&h=84 150w" alt="Businesswoman in yellow jacket leading a corporate team in an office setting, developing an ESG reporting strategy" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/blog/esg-reporting/" target="_self"> Why Your Company Needs an ESG Reporting Strategy — Now </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 6 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/blog/sustainable-ecommerce/" class="card__thumbnail" aria-label="Read 84% Of Shoppers Buy With Sustainability in Mind. 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Congo">Democratic Republic of the Congo</option> <option value="DK" label="Denmark">Denmark</option> <option value="DM" label="Dominica">Dominica</option> <option value="DO" label="Dominican Republic">Dominican Republic</option> <option value="DJ" label="Djibouti">Djibouti</option> <option value="EC" label="Ecuador">Ecuador</option> <option value="EG" label="Egypt">Egypt</option> <option value="SV" label="El Salvador">El Salvador</option> <option value="GQ" label="Equatorial Guinea">Equatorial Guinea</option> <option value="ER" label="Eritrea">Eritrea</option> <option value="EE" label="Estonia">Estonia</option> <option value="ET" label="Ethiopia">Ethiopia</option> <option value="FK" label="Falkland Is (Is Malvinas)">Falkland Is (Is Malvinas)</option> <option value="FO" label="Faroe Islands">Faroe Islands</option> <option value="FJ" label="Fiji Islands">Fiji Islands</option> <option value="FI" label="Finland">Finland</option> <option value="FR" label="France">France</option> <option value="GF" label="French Guiana">French Guiana</option> <option value="PF" label="French Polynesia">French Polynesia</option> <option value="TF" label="French Southern Territories">French Southern Territories</option> <option value="MK" label="F.Y.R.O. Macedonia">F.Y.R.O. Macedonia</option> <option value="GA" label="Gabon">Gabon</option> <option value="GM" label="Gambia, The">Gambia, The</option> <option value="GE" label="Georgia">Georgia</option> <option value="DE" label="Germany">Germany</option> <option value="GH" label="Ghana">Ghana</option> <option value="GI" label="Gibraltar">Gibraltar</option> <option value="GR" label="Greece">Greece</option> <option value="GL" label="Greenland">Greenland</option> <option value="GD" label="Grenada">Grenada</option> <option value="GP" label="Guadeloupe">Guadeloupe</option> <option value="GU" label="Guam">Guam</option> <option value="GT" label="Guatemala">Guatemala</option> <option value="GN" label="Guinea">Guinea</option> <option value="GW" label="Guinea-Bissau">Guinea-Bissau</option> <option value="GY" label="Guyana">Guyana</option> <option value="HT" label="Haiti">Haiti</option> <option value="HM" label="Heard and McDonald Is">Heard and McDonald Is</option> <option value="HN" label="Honduras">Honduras</option> <option value="HU" label="Hungary">Hungary</option> <option value="IS" label="Iceland">Iceland</option> <option value="IN" label="India">India</option> <option value="ID" label="Indonesia">Indonesia</option> <option value="IE" label="Ireland">Ireland</option> <option value="IL" label="Israel">Israel</option> <option value="IT" label="Italy">Italy</option> <option value="JM" label="Jamaica">Jamaica</option> <option value="JP" label="Japan">Japan</option> <option value="JO" label="Jordan">Jordan</option> <option value="KZ" label="Kazakhstan">Kazakhstan</option> <option value="KE" label="Kenya">Kenya</option> <option value="KI" label="Kiribati">Kiribati</option> <option value="KR" label="Korea, South">Korea, South</option> <option value="KW" label="Kuwait">Kuwait</option> <option value="KG" label="Kyrgyzstan">Kyrgyzstan</option> <option value="LA" label="Laos">Laos</option> <option value="LV" label="Latvia">Latvia</option> <option value="LB" label="Lebanon">Lebanon</option> <option value="LS" label="Lesotho">Lesotho</option> <option value="LR" label="Liberia">Liberia</option> <option value="LI" label="Liechtenstein">Liechtenstein</option> <option value="LT" label="Lithuania">Lithuania</option> <option value="LU" label="Luxembourg">Luxembourg</option> <option value="MG" label="Madagascar">Madagascar</option> <option value="MW" label="Malawi">Malawi</option> <option value="MY" label="Malaysia">Malaysia</option> <option value="MV" label="Maldives">Maldives</option> <option value="ML" label="Mali">Mali</option> <option value="MT" label="Malta">Malta</option> <option value="MH" label="Marshall Is">Marshall Is</option> <option value="MR" label="Mauritania">Mauritania</option> <option value="MU" label="Mauritius">Mauritius</option> <option value="MQ" label="Martinique">Martinique</option> <option value="YT" label="Mayotte">Mayotte</option> <option value="MX" label="Mexico">Mexico</option> <option value="FM" label="Micronesia">Micronesia</option> <option value="MD" label="Moldova">Moldova</option> <option value="MC" label="Monaco">Monaco</option> <option value="MN" label="Mongolia">Mongolia</option> <option value="MS" label="Montserrat">Montserrat</option> <option value="MA" label="Morocco">Morocco</option> <option value="MZ" label="Mozambique">Mozambique</option> <option value="MM" label="Myanmar">Myanmar</option> <option value="NA" label="Namibia">Namibia</option> <option value="NR" label="Nauru">Nauru</option> <option value="NP" label="Nepal">Nepal</option> <option value="NL" label="Netherlands, The">Netherlands, The</option> <option value="AN" label="Netherlands Antilles">Netherlands Antilles</option> <option value="NC" label="New Caledonia">New Caledonia</option> <option value="NZ" label="New Zealand">New Zealand</option> <option value="NI" label="Nicaragua">Nicaragua</option> <option value="NE" label="Niger">Niger</option> <option value="NG" label="Nigeria">Nigeria</option> <option value="NU" label="Niue">Niue</option> <option value="NO" label="Norway">Norway</option> <option value="NF" label="Norfolk Island">Norfolk Island</option> <option value="MP" label="Northern Mariana Is">Northern Mariana Is</option> <option value="OM" label="Oman">Oman</option> <option value="PK" label="Pakistan">Pakistan</option> <option value="PW" label="Palau">Palau</option> <option value="PA" label="Panama">Panama</option> <option value="PG" label="Papua new Guinea">Papua new Guinea</option> <option value="PY" label="Paraguay">Paraguay</option> <option value="PE" label="Peru">Peru</option> <option value="PH" label="Philippines">Philippines</option> <option value="PN" label="Pitcairn Island">Pitcairn Island</option> <option value="PL" label="Poland">Poland</option> <option value="PT" label="Portugal">Portugal</option> <option value="PR" label="Puerto Rico">Puerto Rico</option> <option value="QA" label="Qatar">Qatar</option> <option value="CG" label="Republic of the Congo">Republic of the Congo</option> <option value="RE" label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin Islands (British)</option> <option value="VI" label="Virgin Islands (US)">Virgin Islands (US)</option> <option value="WF" label="Wallis And Futuna Islands">Wallis And Futuna Islands</option> <option value="EH" label="Western Sahara">Western Sahara</option> <option value="YE" label="Yemen">Yemen</option> <option value="ZM" label="Zambia">Zambia</option> <option value="ZW" label="Zimbabwe">Zimbabwe</option> </select> <label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label> <span class="error-msg body-fine" id="CompanyCountry-errMsg_modal" aria-live="assertive">Select your Country</span> </div> <div id="field-company-state-jp" class="field-company-state"> <select class="select-company-state-jp subscribe__field-info" data-error-id="CompanyStateJP-errMsg_modal" id="CompanyStateJP_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryJP-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - Oita</option> <option value="Miyazaki" label="宮崎県 - Miyazaki">宮崎県 - Miyazaki</option> <option value="Kagoshima" label="鹿児島県 - Kagoshima">鹿児島県 - Kagoshima</option> <option value="Okinawa" label="沖縄県 - Okinawa">沖縄県 - Okinawa</option> </select> <label for="CompanyStateJP_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateJP-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-ca" class="field-company-state"> <select class="select-company-state-ca subscribe__field-info" data-error-id="CompanyStateCA-errMsg_modal" id="CompanyStateCA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryCA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AB" label="Alberta">Alberta</option> <option value="BC" label="British Columbia">British Columbia</option> <option value="MB" label="Manitoba">Manitoba</option> <option value="NB" label="New Brunswick">New Brunswick</option> <option value="NL" label="Newfoundland">Newfoundland</option> <option value="NT" label="Northwest Territories">Northwest Territories</option> <option value="NS" label="Nova Scotia">Nova Scotia</option> <option value="NU" label="Nunavut">Nunavut</option> <option value="ON" label="Ontario">Ontario</option> <option value="PE" label="Prince Edward Island">Prince Edward Island</option> <option value="QC" label="Quebec">Quebec</option> <option value="SK" label="Saskatchewan">Saskatchewan</option> <option value="YT" label="Yukon">Yukon</option> </select> <label for="CompanyStateCA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateCA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-usa" class="field-company-state"> <select class="select-company-state-usa subscribe__field-info" data-error-id="CompanyStateUSA-errMsg_modal" id="CompanyStateUSA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryUSA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AL" label="Alabama">Alabama</option> <option value="AK" label="Alaska">Alaska</option> <option value="AZ" label="Arizona">Arizona</option> <option value="AR" label="Arkansas">Arkansas</option> <option value="CA" label="California">California</option> <option value="CO" label="Colorado">Colorado</option> <option value="CT" label="Connecticut">Connecticut</option> <option value="DE" label="Delaware">Delaware</option> <option value="DC" label="District of Columbia">District of Columbia</option> <option value="FL" label="Florida">Florida</option> <option value="GA" label="Georgia">Georgia</option> <option value="HI" label="Hawaii">Hawaii</option> <option value="ID" label="Idaho">Idaho</option> <option value="IL" label="Illinois">Illinois</option> <option value="IN" label="Indiana">Indiana</option> <option value="IA" label="Iowa">Iowa</option> <option value="KS" label="Kansas">Kansas</option> <option value="KY" label="Kentucky">Kentucky</option> <option value="LA" label="Louisiana">Louisiana</option> <option value="ME" label="Maine">Maine</option> <option value="MD" label="Maryland">Maryland</option> <option value="MA" label="Massachusetts">Massachusetts</option> <option value="MI" label="Michigan">Michigan</option> <option value="MN" label="Minnesota">Minnesota</option> <option value="MS" label="Mississippi">Mississippi</option> <option value="MO" label="Missouri">Missouri</option> <option value="MT" label="Montana">Montana</option> <option value="NE" label="Nebraska">Nebraska</option> <option value="NV" label="Nevada">Nevada</option> <option value="NH" label="New Hampshire">New Hampshire</option> <option value="NJ" label="New Jersey">New Jersey</option> <option value="NM" label="New Mexico">New Mexico</option> <option value="NY" label="New York">New York</option> <option value="NC" label="North Carolina">North Carolina</option> <option value="ND" label="North Dakota">North Dakota</option> <option value="OH" label="Ohio">Ohio</option> <option value="OK" label="Oklahoma">Oklahoma</option> <option value="OR" label="Oregon">Oregon</option> <option value="PA" label="Pennsylvania">Pennsylvania</option> <option value="RI" label="Rhode Island">Rhode Island</option> <option value="SC" label="South Carolina">South Carolina</option> <option value="SD" label="South Dakota">South Dakota</option> <option value="TN" label="Tennessee">Tennessee</option> <option value="TX" label="Texas">Texas</option> <option value="UT" label="Utah">Utah</option> <option value="VT" label="Vermont">Vermont</option> <option value="VA" label="Virginia">Virginia</option> <option value="WA" label="Washington">Washington</option> <option value="WV" label="West Virginia">West Virginia</option> <option value="WI" label="Wisconsin">Wisconsin</option> <option value="WY" label="Wyoming">Wyoming</option> </select> <label for="CompanyStateUSA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateUSA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> </div> <div class="subscribe__privacy" role="group" aria-label="Privacy Statement Agreement"> <div class="privacy-text last"> <p class="body-fine"> <b>Yes,</b> I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. 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