Learn How To Launch Shopping Ads : Google

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src="https://web.archive.org/web/20210615090736im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_hero_pictures/targets/235343/w550/skillshop-shopping-practitioner-lpbanner.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=7RUK08HKIBgLAt%2BOJxifMbAULik%3D&Expires=1623751656"/></div> </div> <header class="course__headercontainer" data-save-state-restore-el> <div class="course__header"> <div class="activityheading"> <h1 class="u-headingpage--activity activityheading__name"> Learn How To Launch Shopping Ads </h1> <ul class="activityheading__actions"> <li class="activityheading__actionsitem"> <button class="activityheading__actionsbtn hint--top hint--hoveronly" data-behavior="show.dialog" data-dialog-id="public-login-dialog" data-dialog-url="/student/authentication/public_modal" data-hint="Add Path to Favorites"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="activityheading__icon" focusable="false"> <path aria-hidden="true" d="M24.664 9.984a5.78 5.78 0 0 0-7.66 1.09 5.78 5.78 0 0 0-7.66-1.09 5.47 5.47 0 0 0-2.34 4.28c-.13 3.88 3.3 7 8.55 11.76l.1.09a2 2 0 0 0 2.69 0l.11-.1c5.25-4.76 8.68-7.87 8.55-11.75a5.47 5.47 0 0 0-2.34-4.28zm-7.56 14.55l-.1.1-.1-.1c-4.9-4.47-8.13-7.37-7.9-10.37a3.43 3.43 0 0 1 .78-1.87 3.72 3.72 0 0 1 6 .43 1.36 1.36 0 0 0 1.13.62h.25a1.41 1.41 0 0 0 1.15-.65 3.7 3.7 0 0 1 6-.37 3.4 3.4 0 0 1 .69 1.87c.21 2.99-3 5.88-7.9 10.34z" fill="currentColor"></path> </svg> <span aria="hidden="true"">Favorites</span> </button> </li> </ul> <ul class="activityheading__meta activitymeta activitymeta--heading"> <li class="activitymeta__item">By Skillshop</li> <li class="activitymeta__item">Published: Oct 9, 2020</li> <li class="activitymeta__item"> <span class="a11y-atonly">Duration </span>2h </li> <li class="activitymeta__item"><span class="a11y-atonly">Difficulty </span>Beginner</li> <li class="activitymeta__item 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aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> <input type="radio" name="review[stars]" id="stars_3" value="3" disabled="disabled" required="required"/> <label data-behavior="submit.rating" for="stars_3"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> <input type="radio" name="review[stars]" id="stars_4" value="4" disabled="disabled" required="required"/> <label data-behavior="submit.rating" for="stars_4"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> <input type="radio" name="review[stars]" id="stars_5" value="5" disabled="disabled" required="required"/> <label data-behavior="submit.rating" for="stars_5"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> </fieldset> <input type="submit" name="commit" value="Submit" class="rating__submit" data-disable-with="Submit"/> </form> <span class="a11y-atonly">Average rating: 0</span> <span id="review_count" class="rating__count" aria-hidden="true">1</span> <span class="a11y-atonly">1 review </span> </div> </li> </ul> </div> </div> </header> <div class="course__contentcontainer " data-save-state-restore-el="true"> <div class="course__content"> <div class="course__description postcontent"><p><span>Help grow your retail business and master the basics of setting up and launching a Shopping Program</span></p> <ul> <li><span>Explain how Shopping ads work and list the key shopping policy requirements </span></li> <li><span>Learn how to set up and navigate your Merchant Center and product feed</span></li> <li><span> Describe how Shopping campaigns work and list their key benefits </span></li> <li><span>Learn how to create a Smart Shopping campaign</span></li> </ul> </div> <div class="course__quickstart"> <a class="double_click_protection quickstartbtn button button--primary button--large" data-activity-type="CourseAssessment" href="/web/20210615090736/https://skillshop.exceedlms.com/student/path/69612/activity/93278"> Get Started <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="button__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </a> </div> <exceed-pages-outline list-el-selector=".pageoutline__list" target-selector=".page__courses"> <div class="pageoutline"> <h3 class="pageoutline__title">Outline</h3> <div class="pageoutline__output"></div> </div> </exceed-pages-outline> <div id="course_content"> <section class="activitysection" data-section-id="93277"> <header> <button type="button" id="path-section-toggle-93277" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_93277" data-collapse-target="path-section-content-93277" aria-owns="path-section-content-93277" aria-controls="path-section-content-93277" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Pre-Self-Assessment <div class="activitysection__note"> Complete Required </div> </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-93277" aria-labelledby="path-section-toggle-93277" aria-hidden="true"> <div class="course__description"> <p>Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences. </p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseAssessment" href="/web/20210615090736/https://skillshop.exceedlms.com/student/path/69612/activity/93278"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Pre-Self-Assessment</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">2 m</li> <li class="activitymeta__item activitymeta__item--flag u-orgcolor--color"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="courselist__icon courselist__icon--flag u-orgcolor--color" focusable="false"> <path aria-hidden="true" fill="currentColor" d="M14.4,6L14,4H5v17h2v-7h5.6l0.4,2h7V6H14.4z"></path> </svg> Required </li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="93279"> <header> <button type="button" id="path-section-toggle-93279" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_93279" data-collapse-target="path-section-content-93279" aria-owns="path-section-content-93279" aria-controls="path-section-content-93279" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> The Shopping Ads Ecosystem </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-93279" aria-labelledby="path-section-toggle-93279" aria-hidden="true"> <div class="course__description"> <p>Advance your understanding of the shopping ecosystem by learning about how Shopping ads work and the requirements necessary to launch them. </p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210615090736/https://skillshop.exceedlms.com/student/path/69612/activity/93280"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Grow Your Retail Business with Google</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">6 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210615090736/https://skillshop.exceedlms.com/student/path/69612/activity/93281"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Know How Shopping Ads Work</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">14 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210615090736/https://skillshop.exceedlms.com/student/path/69612/activity/93282"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Identify Key Shopping Ad Requirements</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">10 m</li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="93283"> <header> <button type="button" id="path-section-toggle-93283" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_93283" data-collapse-target="path-section-content-93283" aria-owns="path-section-content-93283" aria-controls="path-section-content-93283" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Get Started with Merchant Center </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-93283" aria-labelledby="path-section-toggle-93283" aria-hidden="true"> <div class="course__description"> <p>Set up and navigate your Merchant Center account using best practices to help support Shopping ads. </p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210615090736/https://skillshop.exceedlms.com/student/path/69612/activity/93284"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Launch Your Retail Strategy</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">9 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210615090736/https://skillshop.exceedlms.com/student/path/69612/activity/93285"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Create a Merchant Center Account</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">8 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210615090736/https://skillshop.exceedlms.com/student/path/69612/activity/93287"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Get to Know Your Merchant Center Account</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">13 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210615090736/https://skillshop.exceedlms.com/student/path/69612/activity/93288"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem 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