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searchaux" style="display:none">Advertising mascot character</div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Captain_Iglo_box.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/a/a2/Captain_Iglo_box.jpg/220px-Captain_Iglo_box.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/a2/Captain_Iglo_box.jpg/330px-Captain_Iglo_box.jpg 1.5x, //upload.wikimedia.org/wikipedia/en/a/a2/Captain_Iglo_box.jpg 2x" data-file-width="365" data-file-height="273" /></a><figcaption>Captain Iglo fish fingers box</figcaption></figure> <p><b>Captain Birdseye</b>, also known as <b>Captain Iglo</b>, is the advertising <a href="/wiki/Mascot" title="Mascot">mascot</a> for the <a href="/wiki/Birds_Eye" title="Birds Eye">Birds Eye</a> (known as <a href="/wiki/Iglo" title="Iglo">Iglo</a> in parts of Europe) frozen food brand founded by <a href="/wiki/Clarence_Birdseye" title="Clarence Birdseye">Clarence Birdseye</a>. Appearing in numerous <a href="/wiki/Television" title="Television">television</a> and <a href="/wiki/Billboard" title="Billboard">billboard</a> commercials, he has been played or modelled by various <a href="/wiki/Actor" title="Actor">actors</a> and is generally depicted as a clean living, older sailor with a white beard, dressed in <a href="/wiki/Merchant_navy" title="Merchant navy">merchant naval</a> uniform and a white <a href="/wiki/Polo_neck" title="Polo neck">polo neck</a> sweater and with a West Country pirate-style accent. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Captain_Birdseye&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The mascot is a reference to the brand's extensive and well-known range of frozen <a href="/wiki/Seafood" title="Seafood">seafood</a> products, of which <a href="/wiki/Fish_fingers" class="mw-redirect" title="Fish fingers">fish fingers</a> is probably the most-widely known. Because the Birds Eye brand is marketed to families, many of the advertising campaigns feature Captain Birdseye as having a 'crew' composed mostly of children in the preteen to <a href="/wiki/Teenage" class="mw-redirect" title="Teenage">teenage</a> age groups, encouraging <a href="/wiki/Brand_loyalty" title="Brand loyalty">brand loyalty</a> from children and emphasising to parents the convenience of serving the company's products. An advertising campaign in the <a href="/wiki/United_Kingdom" title="United Kingdom">UK</a> in 2005 features Captain Birdseye categorically proclaiming that Birds Eye frozen ready-made meals contain no artificial flavors or preservatives, with obvious references to the products being healthy and nutritious to children. </p><p> The actor most associated with Captain Birdseye was <a href="/wiki/John_Hewer" title="John Hewer">John Hewer</a>, who played the character from 1967 to 1998. His tenure was interrupted by a hiatus in 1971, when the fictitious Captain was killed off by Birdseye, with an "obituary" in <i><a href="/wiki/The_Times" title="The Times">The Times</a></i> announcements section:<style data-mw-deduplicate="TemplateStyles:r1244412712">.mw-parser-output .templatequote{overflow:hidden;margin:1em 0;padding:0 32px}.mw-parser-output .templatequotecite{line-height:1.5em;text-align:left;margin-top:0}@media(min-width:500px){.mw-parser-output .templatequotecite{padding-left:1.6em}}</style></p><blockquote class="templatequote"><p>Birdseye, Captain. On June 7th, 1971, after long exposure, life just slipped through his fingers. Celebrity and gourmet. Mourned by Sea-Cook Jim and the Commodore, in recognition of his selfless devotion to the nutritional needs of the nation’s children.<sup id="cite_ref-Hewer_1-0" class="reference"><a href="#cite_note-Hewer-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></p></blockquote> <p>Birdseye decided to resurrect the character three years later, on 22 July 1974, to bolster its brand against rising competition and rising prices resulting from the <a href="/wiki/Cod_Wars" title="Cod Wars">Cod Wars</a>. Hewer was brought back to portray the Captain, who soon recaptured his popularity with children. In 1993, he was named in a poll as the most recognisable captain on the planet after <a href="/wiki/Captain_Cook" class="mw-redirect" title="Captain Cook">Captain Cook</a>,<sup id="cite_ref-Hewer_1-1" class="reference"><a href="#cite_note-Hewer-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> also in the same year, he appeared on <i><a href="/wiki/Noel%27s_House_Party" title="Noel's House Party">Noel's House Party</a></i> from the 2nd series finale on 13 March 1993. </p><p>In 1998 Captain Birdseye became a much younger, rugged, dark-haired man with <a href="/wiki/Designer_stubble" title="Designer stubble">designer stubble</a> and a miniature <a href="/wiki/Submarine" title="Submarine">submarine</a>, who indulged in far more action-packed adventures accompanied by his pet <a href="/wiki/Pelican" title="Pelican">pelican</a> named Jess. This version played by Thomas Pescod did not last long however, and the old version soon returned, played by Martyn Reid from 2002 until 2007.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> From 2008 until his death in 2012 German taxi driver Gerd Deutschmann played the captain.<sup id="cite_ref-24oranges.nl_3-0" class="reference"><a href="#cite_note-24oranges.nl-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> From early 2016 to late 2016 the captain was played by Mitch Commins, followed by Denis Parlato from mid 2016 to early 2017. Mark Fletcher took over the role in 2017<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> until early 2018, when Italian-born actor and seafarer Riccardo Acerbi was cast as Captain Birdseye in a £8m revamp of the brand and character in January 2018.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The new Captain's "rugged good looks" were a huge hit with the British press.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>In South Africa, Captain Birdseye had been played by another British actor, <a href="/wiki/Larry_Taylor_(actor)" title="Larry Taylor (actor)">Larry Taylor</a>.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Actors">Actors</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Captain_Birdseye&action=edit&section=2" title="Edit section: Actors"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Captain Birds Eye portrayed through the years.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <ul><li>1967 - 1998: <a href="/wiki/John_Hewer" title="John Hewer">John Hewer</a></li> <li>1998 - 2001: <a href="/w/index.php?title=Thomas_Pescod&action=edit&redlink=1" class="new" title="Thomas Pescod (page does not exist)">Thomas Pescod</a></li> <li>2002 - 2007: <a href="/w/index.php?title=Martyn_Reid&action=edit&redlink=1" class="new" title="Martyn Reid (page does not exist)">Martyn Reid</a></li> <li>2008 - 2012: <a href="/w/index.php?title=Gerd_Deutschmann&action=edit&redlink=1" class="new" title="Gerd Deutschmann (page does not exist)">Gerd Deutschmann</a><sup id="cite_ref-24oranges.nl_3-1" class="reference"><a href="#cite_note-24oranges.nl-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></li> <li>Early 2016 - late 2016: <a href="/w/index.php?title=Mitch_Commins&action=edit&redlink=1" class="new" title="Mitch Commins (page does not exist)">Mitch Commins</a></li> <li>Mid 2016 - early 2017: <a href="/w/index.php?title=Denis_Parlato&action=edit&redlink=1" class="new" title="Denis Parlato (page does not exist)">Denis Parlato</a></li> <li>2017 - 2018: Mark Fletcher</li> <li>2018- : <a href="/w/index.php?title=Riccardo_Acerbi&action=edit&redlink=1" class="new" title="Riccardo Acerbi (page does not exist)">Riccardo Acerbi</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Acquisitions">Acquisitions</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Captain_Birdseye&action=edit&section=3" title="Edit section: Acquisitions"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The brand was acquired by Anglo-Dutch food conglomerate <a href="/wiki/Unilever" title="Unilever">Unilever</a>, and was held until 2006, when it was sold to a private equity firm, <a href="/wiki/Permira" title="Permira">Permira</a>.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Allusions">Allusions</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Captain_Birdseye&action=edit&section=4" title="Edit section: Allusions"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>In the UK <a href="/wiki/Television" title="Television">television</a> <a href="/wiki/Situation_comedy" class="mw-redirect" title="Situation comedy">sitcom</a> <i><a href="/wiki/Only_Fools_and_Horses" title="Only Fools and Horses">Only Fools and Horses</a></i>, <a href="/wiki/Derek_Trotter" class="mw-redirect" title="Derek Trotter">Derek Trotter</a> once mockingly called <a href="/wiki/Uncle_Albert" title="Uncle Albert">Uncle Albert</a> "Captain Birdseye", in reference to their similar appearances and Uncle Albert's naval past.</li> <li><i><a href="/wiki/The_Goodies_(TV_series)" title="The Goodies (TV series)">The Goodies</a></i> parodied the adverts as 'Captain Fishface', ending with a note saying "Captain Fishface has your children. If you want them back send 2000 wrappers from Fishface Cod Pieces, but make it quick (after all...ye don't know what goes into my rissoles, do ye?...)"</li> <li>Spoofs of the Birds Eye commercials featuring "Captain Fishy, the man with the fishy fingers" were featured by <a href="/wiki/DJ" class="mw-redirect" title="DJ">DJ</a> <a href="/wiki/Steve_Wright_(DJ)" title="Steve Wright (DJ)">Steve Wright</a> on his <a href="/wiki/BBC_Radio_1" title="BBC Radio 1">BBC Radio 1</a> programme in the UK in the early 1990s.</li> <li>The Italian comedic heavy metal band <a href="/wiki/Nanowar_of_Steel" title="Nanowar of Steel">Nanowar of Steel</a> recorded a song called "Der Fluch des Kapt’n Iglo," featuring a humorous interpretation of the mascot's adventures, it is featured on their 2021 album, "Italian Folk Metal." They also released an Italian version titled "La Maledizione di Capitan Findus".</li> <li>In the UK <a href="/wiki/Television" title="Television">television</a> <a href="/wiki/Game_show" title="Game show">game show</a> <i><a href="/wiki/8_Out_of_10_Cats_Does_Countdown" title="8 Out of 10 Cats Does Countdown">8 Out of 10 Cats Does Countdown</a></i>, <a href="/wiki/Joe_Wilkinson" title="Joe Wilkinson">Joe Wilkinson</a> presented a poem in which he joked about naming a stranger's penis Captain Birdseye "because it looks like it's wearing a polo neck and winking at me".<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup></li> <li>In the UK <a href="/wiki/Television" title="Television">television</a> <a href="/wiki/Sitcom" title="Sitcom">sitcom</a> <i><a href="/wiki/Peep_Show_(British_TV_series)" title="Peep Show (British TV series)">Peep Show</a></i>, Jeff mockingly compares Mark's fisherman costume to Captain Birdseye in the episode "New Year's Eve."</li></ul> <div class="mw-heading mw-heading2"><h2 id="International_Names">International Names</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Captain_Birdseye&action=edit&section=5" title="Edit section: International Names"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In <a href="/wiki/Germany" title="Germany">Germany</a>, <a href="/wiki/Austria" title="Austria">Austria</a> and <a href="/wiki/Switzerland" title="Switzerland">Switzerland</a> he is known as "Käpt'n Iglo". </p><p>In The <a href="/wiki/Netherlands" title="Netherlands">Netherlands</a> as "Kapitein Iglo" </p><p>In <a href="/wiki/France" title="France">France</a> and <a href="/wiki/Belgium" title="Belgium">Belgium</a> as "Captain Iglo" (the word "captain" being in English). </p><p>In <a href="/wiki/Spain" title="Spain">Spain</a> as "Capitán Iglo" </p><p>In <a href="/wiki/Portugal" title="Portugal">Portugal</a> as "Capitão Iglo". </p><p>In <a href="/wiki/Italy" title="Italy">Italy</a> as "Capitan <a href="/wiki/Findus" title="Findus">Findus</a>". </p><p>In <a href="/wiki/Greece" title="Greece">Greece</a> as <i>Kaptain Iglo</i> (<i>Κάπταιν Ίγκλο</i>). </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Captain_Birdseye&action=edit&section=6" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-Hewer-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-Hewer_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Hewer_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFStrange2008" class="citation news cs1">Strange, Hannah (19 March 2008). <a rel="nofollow" class="external text" href="http://www.timesonline.co.uk/tol/news/uk/article3578014.ece">"John Hewer, original Captain Birdseye, dies aged 86"</a>. <i><a href="/wiki/The_Times" title="The Times">The Times</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">20 November</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Times&rft.atitle=John+Hewer%2C+original+Captain+Birdseye%2C+dies+aged+86&rft.date=2008-03-19&rft.aulast=Strange&rft.aufirst=Hannah&rft_id=http%3A%2F%2Fwww.timesonline.co.uk%2Ftol%2Fnews%2Fuk%2Farticle3578014.ece&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACaptain+Birdseye" class="Z3988"></span><sup class="noprint Inline-Template"><span style="white-space: nowrap;">[<i><a href="/wiki/Wikipedia:Link_rot" title="Wikipedia:Link rot"><span title=" Dead link tagged September 2024">dead link</span></a></i><span style="visibility:hidden; color:transparent; padding-left:2px">‍</span>]</span></sup></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/1/hi/entertainment/7302554.stm">"Captain Birds Eye actor dies, 86"</a>. <a href="/wiki/BBC_News" title="BBC News">BBC News</a>. 18 March 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">20 November</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Captain+Birds+Eye+actor+dies%2C+86&rft.date=2008-03-18&rft_id=http%3A%2F%2Fnews.bbc.co.uk%2F1%2Fhi%2Fentertainment%2F7302554.stm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACaptain+Birdseye" class="Z3988"></span></span> </li> <li id="cite_note-24oranges.nl-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-24oranges.nl_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-24oranges.nl_3-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.24oranges.nl/2016/01/25/fishing-for-a-dutch-captain-iglo/">"Fishing for a Dutch Captain Iglo"</a>. 25 January 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">April 24,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Fishing+for+a+Dutch+Captain+Iglo&rft.date=2016-01-25&rft_id=http%3A%2F%2Fwww.24oranges.nl%2F2016%2F01%2F25%2Ffishing-for-a-dutch-captain-iglo%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACaptain+Birdseye" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.alphaactors.com/new-blog/2017/4/16/introducing-the-new-captain-iglo">"Introducing the new Captain Iglo!"</a>. <i>Alpha Actors</i>. 16 April 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">April 24,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Alpha+Actors&rft.atitle=Introducing+the+new+Captain+Iglo%21&rft.date=2017-04-16&rft_id=https%3A%2F%2Fwww.alphaactors.com%2Fnew-blog%2F2017%2F4%2F16%2Fintroducing-the-new-captain-iglo&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACaptain+Birdseye" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBurford2018" class="citation web cs1">Burford, Rachael (January 8, 2018). <a rel="nofollow" class="external text" href="https://www.mirror.co.uk/news/uk-news/new-actor-takes-over-role-11816203">"New Captain Birdseye has been unveiled - and this time he's younger and hunkier"</a>. <i>Mirror</i><span class="reference-accessdate">. Retrieved <span class="nowrap">April 24,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Mirror&rft.atitle=New+Captain+Birdseye+has+been+unveiled+-+and+this+time+he%27s+younger+and+hunkier&rft.date=2018-01-08&rft.aulast=Burford&rft.aufirst=Rachael&rft_id=https%3A%2F%2Fwww.mirror.co.uk%2Fnews%2Fuk-news%2Fnew-actor-takes-over-role-11816203&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACaptain+Birdseye" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.theguardian.com/global/shortcuts/2018/jan/09/hello-sailor-captain-birds-eye-advert">"Hello, sailor! Why everyone's swooning over the new Captain Birds Eye"</a>. <i>The Guardian</i>. Jan 9, 2018<span class="reference-accessdate">. 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Retrieved <span class="nowrap">April 24,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=June+2011+%26%23124%3B+Jumble+Sale+Frenzy%21&rft_id=https%3A%2F%2Fjumblesalefrenzy.wordpress.com%2F2011%2F06%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACaptain+Birdseye" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.bbc.com/news/blogs-trending-42620297">"Captain Birds Eye's 'salt-and-pepper' look revealed"</a>. January 9, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">April 24,</span> 2019</span> – via www.bbc.co.uk.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Captain+Birds+Eye%27s+%27salt-and-pepper%27+look+revealed&rft.date=2018-01-09&rft_id=http%3A%2F%2Fwww.bbc.com%2Fnews%2Fblogs-trending-42620297&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACaptain+Birdseye" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFarquhar2008" class="citation news cs1">Farquhar, Simon (20 March 2008). <a rel="nofollow" class="external text" href="https://www.theguardian.com/media/2008/mar/20/advertising">"Obituary: John Hewer"</a>. <i><a href="/wiki/The_Guardian" title="The Guardian">The Guardian</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">20 November</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Obituary%3A+John+Hewer&rft.date=2008-03-20&rft.aulast=Farquhar&rft.aufirst=Simon&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fmedia%2F2008%2Fmar%2F20%2Fadvertising&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACaptain+Birdseye" class="Z3988"></span></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=YstBl9xzz34&t=1m42s"><span class="plainlinks">Everyone Literally Crying Over Joe Wilkinson's Insane Poem!!</span></a> on <a href="/wiki/YouTube_video_(identifier)" class="mw-redirect" title="YouTube video (identifier)">YouTube</a></span> </li> </ol></div></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=0" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Captain_Birdseye&oldid=1276390067">https://en.wikipedia.org/w/index.php?title=Captain_Birdseye&oldid=1276390067</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Mascots_introduced_in_1967" title="Category:Mascots introduced in 1967">Mascots introduced in 1967</a></li><li><a href="/wiki/Category:Male_characters_in_advertising" title="Category:Male characters in advertising">Male characters in advertising</a></li><li><a href="/wiki/Category:Food_advertising_characters" title="Category:Food advertising characters">Food advertising characters</a></li><li><a href="/wiki/Category:Fictional_military_captains" title="Category:Fictional military captains">Fictional military captains</a></li><li><a href="/wiki/Category:Fictional_sailors" title="Category:Fictional sailors">Fictional sailors</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:All_articles_with_dead_external_links" title="Category:All articles with dead external links">All articles with dead external links</a></li><li><a href="/wiki/Category:Articles_with_dead_external_links_from_September_2024" title="Category:Articles with dead external links from September 2024">Articles with dead external links from September 2024</a></li><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_is_different_from_Wikidata" title="Category:Short description is different from Wikidata">Short description is different from Wikidata</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 18 February 2025, at 16:03<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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