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Hosts double down on inclusivity: LGBTQ+ affirming language on the rise
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status-publish format-standard has-post-thumbnail hentry category-community category-stays tag-company tag-homes"> <header class="container"> <div class="post__headerWrap"> <div class="post__header"> <h1 class="post__title">Hosts double down on inclusivity: LGBTQ+ affirming language on the rise</h1> <div class="post__meta post__metaWrap"> <div class="post__meta"> <span class="post__byline"> By <a href="https://news.airbnb.com/author/airbnbpress/" rel="author" class="fn">Airbnb</a> </span> · <time class="post__updated" datetime="2023-05-24T06:00:00-07:00">May 24, 2023</time> </div> <div class="post__meta"> <span class="post__termsList"> · <a href='https://news.airbnb.com/category/community/' rel='tag'>Community</a>, <a href='https://news.airbnb.com/category/stays/' rel='tag'>Stays</a> </span> </div> </div> <script>window.twttr = (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0], t = window.twttr || {}; if (d.getElementById(id)) return t; js = d.createElement(s); js.id = 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21.5-93.7-3.9-49.5-26.7-74.9-68.4-76.2-32.6 3.9-56.6 18.6-72.3 43.9s-24.1 54.4-25.4 86.9c3.9 37.8 9.8 63.8 17.6 78.1-14.3 58.6-25.4 105.5-33.2 140.6-2.6 9.1-9.8 37.1-21.5 84s-18.2 82.7-19.5 107.4V957C206.3 914 133.3 851.9 80 770.5 26.7 689.1 0 598.9 0 500z"/> </svg></div> </a> <button class="socialShare__link socialShare__clip" aria-label="Copy Link" data-clipboard-text="https://news.airbnb.com/hosts-double-down-on-inclusivity-lgbtq-affirming-language-on-the-rise/"> <span class="socialShare__copyChain"> <div class="icon"> <svg width="28" height="28" viewBox="0 0 512 512" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="#222222" 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class="icon"> <svg width="28" height="28" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="#222222" d="M20.285 2l-11.285 11.567-5.286-5.011-3.714 3.716 9 8.728 15-15.285z" /> </svg> </div> </span> </button> </div> </div> <div class="post__headerBullets post__headerBullets--desktopOnly"> <p class="post__headerBulletsHeader"> Key Takeaways </p> <ul> <li> Since 2017, the number of Hosts around the world using LGBTQ+-inclusive language has surged by nearly 90%, signifying a shift towards an even more welcoming and inclusive community. </li> <li> According to new findings from Morning Consult Brand Intelligence, 41% of LGBTQ+ respondents who travel identify as Airbnb users – 8% higher compared to the overall percentage of U.S. leisure travelers. </li></ul> </div> <figure class="post__featuredMedia"> <div class="post__featuredImage"> <img width="2500" height="1667" src="https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?fit=2500%2C1667" class=" wp-post-image" alt="Pride flag with Airbnb homes in the back" title="pridefeaturedimage[69721]" tabindex="0" decoding="async" fetchpriority="high" srcset="https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?w=3000 3000w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?w=300 300w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?w=768 768w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?w=1024 1024w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?w=1536 1536w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?w=2048 2048w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?w=950 950w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?w=697 697w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?w=1000 1000w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/pridefeaturedimage69721.png?w=730 730w" sizes="(max-width: 2500px) 100vw, 2500px" /> </div> </figure> <div class="post__headerBullets post__headerBullets--mobileOnly"> <p class="post__headerBulletsHeader"> Key Takeaways </p> <ul> <li> Since 2017, the number of Hosts around the world using LGBTQ+-inclusive language has surged by nearly 90%, signifying a shift towards an even more welcoming and inclusive community. </li> <li> According to new findings from Morning Consult Brand Intelligence, 41% of LGBTQ+ respondents who travel identify as Airbnb users – 8% higher compared to the overall percentage of U.S. leisure travelers. </li></ul> </div> </div> </header> <div class="container post__contentContainer"> <div class="post__entryContent "> <p>As we approach Pride Month, a time marked by unity, love, and acceptance, we’re proud to report an increase in Hosts using LGBTQ+ inclusive language in their profiles — a testament to how Hosts embody Airbnb’s commitment to offer a platform that values diversity and inclusivity. A reflection of this commitment, we have seen a significant uplift by approximately 90 percent, nearly doubling the total number of Hosts using LGBTQ+ inclusive language on their profiles, and further promoting belonging within our global community<sup>1</sup>. </p> <div class="flourishEmbed "> <div class="flourish-embed flourish-bar-chart-race" data-src="visualisation/13788848?1274722"></div> </div> <h2 class="wp-block-heading">The power of inclusive language</h2> <p>According to new findings from <a href="https://morningconsult.com/">Morning Consult Brand Intelligence,</a> 41 percent of LGBTQ+ respondents who travel, irrespective of travel purpose, identified as Airbnb users — 8 percent higher compared to the overall percentage of US leisure travelers<sup>2</sup>.</p> <p>This greater share of LGBTQ+ community members choosing Airbnb suggests that Hosts’ commitment to inclusivity, particularly the increase in Hosts using LGBTQ+ inclusive language in their profiles, is resonating with guests<strong>.</strong></p> <p><a href="https://www.instagram.com/kitwilliamson/?hl=en">Kit Williamson</a>, acclaimed actor, creator of the hit Netflix TV show <em>EastSiders, </em>and proud Airbnb Host, and his partner, John Halbach, have fostered a welcoming and inclusive stay for the LGBTQ+ community at <a href="https://www.airbnb.com/rooms/808223040078896373?source_impression_id=p3_1676913790_GuQL1YxkToQ7C%2FMt">their Joshua Tree home</a>.</p> <div class="wp-block-media-text alignwide is-stacked-on-mobile"> <figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="1008" height="1008" src="https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/FINAL_KIT.png?resize=1008%2C1008" alt="Photo Credit: David George Zimmerman" class="wp-image-370395 size-full" srcset="https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/FINAL_KIT.png?w=1008 1008w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/FINAL_KIT.png?w=150 150w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/FINAL_KIT.png?w=300 300w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/FINAL_KIT.png?w=768 768w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/FINAL_KIT.png?w=242 242w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/FINAL_KIT.png?w=950 950w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/FINAL_KIT.png?w=697 697w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/FINAL_KIT.png?w=1000 1000w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/FINAL_KIT.png?w=695 695w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure> <div class="wp-block-media-text__content"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><em>As a queer filmmaker I believe that words have power. When my husband and I travel we always gravitate towards Airbnb listings that use inclusive language, so when we became Airbnb Hosts ourselves we wanted to make sure our home in Joshua Tree was a space where everyone feels welcome. The fact that more and more Hosts are taking this approach is a testament to the evolving attitudes and acceptance within our global community</em>.</p> <p><cite>-Kit Williamson, Airbnb Host, actor, filmmaker </cite></p></blockquote> <p>Photo Credit: David George Zimmerman</p> </div> </div> <h2 class="wp-block-heading">Hosts are embracing and celebrating the spirit of Pride Month</h2> <p>From vibrant, color-filled homes to unique, Pride-centric experiences, these listings encapsulate the spirit of Pride Month and provide a warm, inviting atmosphere for everyone. Here is a collection of homes showcasing their pride:</p> <div class="slideshow "> <div class="slideshow__Inner"> <div class="slideshow__swiper js-slideshow-swiper"> <div class="swiper-wrapper"> <div class="slideshow__slide swiper-slide"> <figure class="wp-block-image size-large"><div class="slideshow__slideImgWrap"><img src="https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/Pride_1.jpeg?fit=2662,1776" alt="" class="wp-image-370356"></div></figure> </div> <div class="slideshow__slide swiper-slide"> <figure class="wp-block-image size-large"><a href="https://www.airbnb.com/rooms/45638499?adults=1&checkin=&checkout=&children=0&infants=0&pets=0&wishlist_item_id=11002350986055&source_impression_id=p3_1684886905_yKe6lUg7Hj4APeob"><div class="slideshow__slideImgWrap"><img src="https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/Pride2.jpeg?fit=2662,1776" alt="" class="wp-image-370358"></div></a></figure> </div> <div class="slideshow__slide swiper-slide"> <figure class="wp-block-image size-large"><a href="https://www.airbnb.com/rooms/30772212?adults=1&checkin=&checkout=&children=0&infants=0&pets=0&wishlist_item_id=11002350987289&source_impression_id=p3_1684890862_f3uwMHLvwSQCqzCc"><div class="slideshow__slideImgWrap"><img src="https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/Pride_3.jpeg?fit=2662,1776" alt="" class="wp-image-370378"></div></a></figure> </div> <div class="slideshow__slide swiper-slide"> <figure class="wp-block-image size-large"><a href="https://www.airbnb.com/rooms/872373009631216828?adults=1&checkin=&checkout=&children=0&infants=0&pets=0&wishlist_item_id=11002350986970&source_impression_id=p3_1684890882_TijXJi0cutvEFVrw"><div class="slideshow__slideImgWrap"><img src="https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/PRIDE_4.jpeg?fit=2662,1776" alt="" class="wp-image-370377"></div></a></figure> </div> </div> </div> <div class="slideshow__navWrap js-slideshow-nav-wrap"> <div class="slideshow__navCountWrap"> <span class="js-slideshow-count">1</span>/<span>4</span> </div> <button aria-label="Button: Previous Image" type="button" class="slideshow__navPrev"> <svg viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="presentation" focusable="false" style="fill: none; height: 16px; width: 16px; stroke-width: 3; overflow: visible;" > <g fill="none"> <path d="m20 28-11.29289322-11.2928932c-.39052429-.3905243-.39052429-1.0236893 0-1.4142136l11.29289322-11.2928932"></path> </g> </svg> </button> <button aria-label="Button: Next Image" type="button" class="slideshow__navNext"> <svg viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg" style="fill:none;height:16px;width:16px;stroke-width:3;overflow:visible" aria-hidden="true" role="presentation" focusable="false"> <g fill="none"> <path d="m12 4 11.2928932 11.2928932c.3905243.3905243.3905243 1.0236893 0 1.4142136l-11.2928932 11.2928932"></path> </g> </svg> </button> </div> </div> </div> <h2 class="wp-block-heading">Pride in hospitality</h2> <p>These locations stand out based on their impressive share of five-star guest reviews, reflecting the care, respect, and warm welcome that travelers in the LGBTQ+ community and beyond have received. From the vibrant streets of Portland, Oregon to the sun-kissed shores of Sitges, Catalonia, these top 20 destinations all celebrate Pride and epitomize what it means to be truly hospitable:</p> <ol class="wp-block-list"> <li>Portland, OR, United States</li> <li>Provincetown, MA, United States</li> <li>Portland, ME, United States</li> <li>Wilton Manors, FL, United States</li> <li>Nashville, TN, United States</li> <li>San Francisco, CA, United States</li> <li>Seattle, WA, United States</li> <li>Austin, TX, United States</li> <li>Mykonos, Greece</li> <li>Minneapolis, MN, United States</li> <li>Los Angeles, CA, United States</li> <li>Berlin, Germany</li> <li>New Orleans, LA, United States</li> <li>Puerto Vallarta, Mexico</li> <li>Amsterdam, The Netherlands</li> <li>Vancouver, Canada</li> <li>Mexico City, Mexico</li> <li>Chicago, IL, United States</li> <li>Sitges, Spain</li> <li>Toronto, Canada</li> </ol> <h2 class="wp-block-heading"><strong>Live, work and pride anywhere</strong></h2> <p>As we look forward to a season of celebration, we also recognize the potential for our Host community to earn and contribute to their local economies during Pride Month as people look to explore and participate in Pride festivities around the world. In fact, across the top 40 Pride destinations worldwide, Hosts collectively earned more than $77 million during their respective Pride celebration weekends<sup>3</sup>. These leading locales not only promise unforgettable Pride celebrations but also offer tremendous earning potential for those interested in <a href="http://airbnb.com/host">hosting on Airbnb</a>.</p> <figure class="wp-block-image size-large is-resized"><img data-recalc-dims="1" decoding="async" src="https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/image-4-1.png?resize=992%2C652" alt="" class="wp-image-370319" width="992" height="652" srcset="https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/image-4-1.png?w=2854 2854w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/image-4-1.png?w=300 300w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/image-4-1.png?w=768 768w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/image-4-1.png?w=1024 1024w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/image-4-1.png?w=1536 1536w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/image-4-1.png?w=2048 2048w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/image-4-1.png?w=950 950w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/image-4-1.png?w=697 697w, https://news.airbnb.com/wp-content/uploads/sites/4/2023/05/image-4-1.png?w=1000 1000w" sizes="(max-width: 992px) 100vw, 992px" /></figure> <h2 class="wp-block-heading">Building an inclusive community</h2> <p>At Airbnb, we believe in the power of community and the importance of fostering spaces where everyone can feel welcome. Over the last several years, Airbnb has implemented <a href="https://news.airbnb.com/sixyearadupdate/">a number of programs and policies</a> to build inclusion and fight discrimination. </p> <p>This includes instituting the Airbnb Community Commitment, requiring everyone who uses Airbnb to agree to treat each other with respect and without judgment or bias. All prospective Hosts and guests must agree to the Community Commitment and to follow our Nondiscrimination Policy in order to join our community. To date, more than 2.5 million people have been denied access to, or removed from the Airbnb platform for declining to agree to the Community Commitment. We also provide <a href="https://www.airbnb.com/resources/hosting-homes/g/how-to-be-an-even-more-inclusive-host-16">inclusion resources for Hosts</a>, designed to help them welcome guests from all backgrounds, particularly those from historically marginalized communities. </p> <p>As we enter this Pride Month, we continue to stand with the LGBTQ+ community, championing the values of love, acceptance, and diversity that make our world a brighter place. 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