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} .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; position: initial; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner { height: auto; margin-bottom: 32px; margin-top: 32px; } .header-desc { margin-top: 12px; } .header-inner .google-logo { height: 70px; margin-top: 3px; } .header-inner .google-logo img { height: 70px; } .header-title h2 { font-size: 32px; line-height: 76px; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-20256690-1', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=2399953&zx=57fbeb0f-2ed8-44ed-8d20-2f943a2b840b' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=2399953&zx=57fbeb0f-2ed8-44ed-8d20-2f943a2b840b' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/>  </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://blogger.googleblog.com/'> <img height='50' src='https://2.bp.blogspot.com/-I6CkaVJjm_4/WNJeqWU8_WI/AAAAAAAATaY/PB0ipPlBStc56Tp17azAx8HQ-M4FdQiuQCK4B/s1600/blogger_masthead%25403x.png'/> </a> <a href='/.'> <h2> </h2> </a> </div> <div class='header-desc'> The latest tips and news from the Blogger team </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='2481891409112513396' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://blogger.googleblog.com/2016/11/a-first-few-tweaks-toward-better-blogger_22.html' itemprop='url' title='A first few tweaks toward a better Blogger'> A first few tweaks toward a better Blogger </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 22, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">From New York to Jakarta, Blogger is one of the most popular ways to publish the things you’re passionate about. Still, we’ve heard that there’s more we can do to make the platform a better place to have </span><span style="color: #222222; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">your unique voice be heard</span><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">. So we’ll be making some adjustments over time to bring you a faster, easier to use and more beautiful Blogger.</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To kick things off, we’ve taken a crack at simplifying Blogger’s dashboard so that it’s easier for you to get right to the tools you need. Now, whenever you open Blogger, you’ll be taken right to your blog with the most recent post, putting you one click or tap closer to drafting something new.</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="419" src="https://lh3.googleusercontent.com/22WDHdoUGLVNicCmsEELk1FsN7XqQloMPm4oZsWS5RheV2PANGmXysvgPxyqiVotRUXHnPj5geE-nu0Bq6a-gns4dySXud_0T3dfQnzzvhhhtl_usuthB1RLDWd7n_6snG7CeM-T" style="border: none; transform: rotate(0rad); height: auto;" width="640" /></span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We’ve also updated Blogger’s header bar, making it consistent with what you’ll find in other Google products. And as part of our commitment to building products that are accessible for all, we’ve adjusted Blogger’s colors to make things easier to see.</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-indent: -18pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We’re starting small with these adjustments, but hope they help you create more amazing work. Please send any feedback our way and stay tuned for more updates to come.</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-indent: -18pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Happy blogging!</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <span id="docs-internal-guid-6915b1d0-8afc-7f80-e6a6-1a056fdd854d"></span><br /> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Guy Ronen, Product Manager</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">From New York to Jakarta, Blogger is one of the most popular ways to publish the things you’re passionate about. Still, we’ve heard that there’s more we can do to make the platform a better place to have </span><span style="color: #222222; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">your unique voice be heard</span><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">. So we’ll be making some adjustments over time to bring you a faster, easier to use and more beautiful Blogger.</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To kick things off, we’ve taken a crack at simplifying Blogger’s dashboard so that it’s easier for you to get right to the tools you need. Now, whenever you open Blogger, you’ll be taken right to your blog with the most recent post, putting you one click or tap closer to drafting something new.</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="419" src="https://lh3.googleusercontent.com/22WDHdoUGLVNicCmsEELk1FsN7XqQloMPm4oZsWS5RheV2PANGmXysvgPxyqiVotRUXHnPj5geE-nu0Bq6a-gns4dySXud_0T3dfQnzzvhhhtl_usuthB1RLDWd7n_6snG7CeM-T" style="border: none; transform: rotate(0rad); height: auto;" width="640" /></span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We’ve also updated Blogger’s header bar, making it consistent with what you’ll find in other Google products. And as part of our commitment to building products that are accessible for all, we’ve adjusted Blogger’s colors to make things easier to see.</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-indent: -18pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We’re starting small with these adjustments, but hope they help you create more amazing work. Please send any feedback our way and stay tuned for more updates to come.</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-indent: -18pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Happy blogging!</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <span id="docs-internal-guid-6915b1d0-8afc-7f80-e6a6-1a056fdd854d"></span><br /> <div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Guy Ronen, Product Manager</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Blogger Blog:A first few tweaks toward a better Blogger&url=https://blogger.googleblog.com/2016/11/a-first-few-tweaks-toward-better-blogger_22.html'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://blogger.googleblog.com/2016/11/a-first-few-tweaks-toward-better-blogger_22.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6241485945632143555' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://blogger.googleblog.com/2016/05/more-custom-template-flexibility.html' itemprop='url' title='More custom template flexibility'> More custom template flexibility </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 24, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Last May, we <a href="https://blogger.googleblog.com/2015/05/adding-new-expressions-to-blogger.html">added some expressions</a> to our templating language to make it easier for you to customize your blog’s look and feel. These new expressions proved popular with those of you who enjoy advanced blogging tools, so we wanted to offer you even more flexibility.<br /> <div> <br /></div> <div> Starting today, we’re introducing a new set of operators, which we’re calling lambda expressions, that allow you to apply rules to whole sets of data (think posts, comments, or labels), rather than just individual instances. </div> <div> <br /></div> <div> Let’s say you wanted to add a flower image to all posts with the label “Flower,” for example. With lambda expressions, simply define a variable name that each item in the set will take, and then refer to the variable name as though it were each item.</div> <div> <br /></div> <div> <span id="docs-internal-guid-ed12ced3-e519-8f5f-374b-c473f32612b4"></span><br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span id="docs-internal-guid-ed12ced3-e519-8f5f-374b-c473f32612b4"><span style="color: #999999; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"></span></span></div> <span id="docs-internal-guid-ed12ced3-e519-8f5f-374b-c473f32612b4"> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: blue; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b:if</span><span style="font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: purple; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">cond=</span><span style="color: #38761d; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">'</span><span style="color: #38761d; font-family: "courier new"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">data:post.labels any (l => l.name == "Flower")</span><span style="color: #38761d; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">'</span><span style="font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">  <img src=’/img/flower.jpg’ /></span></div> <span style="color: blue; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b:if/></span></span></div> <div style="text-align: center;"> <span style="color: blue; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="color: blue; font-family: "courier new"; font-size: 14.6667px; margin-left: 1em; margin-right: 1em; vertical-align: baseline; white-space: pre-wrap;"><img height="401" src="https://lh4.googleusercontent.com/VWNK3317-R03RHjg7wFXk5IzVj0CEUMn3FNIZhJaW5bOeP_8II7zSkzJjXhJh8Rw3MnnOEXBw6fIBzpvOvof0zE18gQriX5BPyOt73Z7AwTvK7M8AUOAuXz0ZqS5e8_juz43dmtS" style="border: none; transform: rotate(0rad);" width="602" /></span></div> <div style="text-align: center;"> <span id="docs-internal-guid-ed12ced3-e519-b7e9-2b8e-72876f18284c"></span></div> <div style="text-align: center;"> <span style="font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><i><span style="color: #999999;">An example of adding a flower icon to posts labelled 'Flower'</span></i></span></div> <div style="text-align: center;"> <br /></div> <div> <br /></div> <div> There’s lots more that you can do using lambda expressions, like only showing posts in your feed with a given label or quickly calculating how many posts you have with a given number of comments. For a full list of the new lambda expressions available, check out <a href="https://productforums.google.com/forum/#!topic/blogger/l3phi8bscGY">the help forum</a>.</div> <div style="text-align: left;"> <span style="font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><i><span style="color: #999999;"><br /></span></i></span></div> <div style="text-align: left;"> <div> Happy Blogging! 😃</div> <div> <br /></div> <div> Posted by Luke, Software Engineer</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Last May, we <a href="https://blogger.googleblog.com/2015/05/adding-new-expressions-to-blogger.html">added some expressions</a> to our templating language to make it easier for you to customize your blog’s look and feel. These new expressions proved popular with those of you who enjoy advanced blogging tools, so we wanted to offer you even more flexibility.<br /> <div> <br /></div> <div> Starting today, we’re introducing a new set of operators, which we’re calling lambda expressions, that allow you to apply rules to whole sets of data (think posts, comments, or labels), rather than just individual instances. </div> <div> <br /></div> <div> Let’s say you wanted to add a flower image to all posts with the label “Flower,” for example. With lambda expressions, simply define a variable name that each item in the set will take, and then refer to the variable name as though it were each item.</div> <div> <br /></div> <div> <span id="docs-internal-guid-ed12ced3-e519-8f5f-374b-c473f32612b4"></span><br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span id="docs-internal-guid-ed12ced3-e519-8f5f-374b-c473f32612b4"><span style="color: #999999; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"></span></span></div> <span id="docs-internal-guid-ed12ced3-e519-8f5f-374b-c473f32612b4"> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: blue; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b:if</span><span style="font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: purple; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">cond=</span><span style="color: #38761d; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">'</span><span style="color: #38761d; font-family: "courier new"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">data:post.labels any (l => l.name == "Flower")</span><span style="color: #38761d; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">'</span><span style="font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">  <img src=’/img/flower.jpg’ /></span></div> <span style="color: blue; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b:if/></span></span></div> <div style="text-align: center;"> <span style="color: blue; font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="color: blue; font-family: "courier new"; font-size: 14.6667px; margin-left: 1em; margin-right: 1em; vertical-align: baseline; white-space: pre-wrap;"><img height="401" src="https://lh4.googleusercontent.com/VWNK3317-R03RHjg7wFXk5IzVj0CEUMn3FNIZhJaW5bOeP_8II7zSkzJjXhJh8Rw3MnnOEXBw6fIBzpvOvof0zE18gQriX5BPyOt73Z7AwTvK7M8AUOAuXz0ZqS5e8_juz43dmtS" style="border: none; transform: rotate(0rad);" width="602" /></span></div> <div style="text-align: center;"> <span id="docs-internal-guid-ed12ced3-e519-b7e9-2b8e-72876f18284c"></span></div> <div style="text-align: center;"> <span style="font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><i><span style="color: #999999;">An example of adding a flower icon to posts labelled 'Flower'</span></i></span></div> <div style="text-align: center;"> <br /></div> <div> <br /></div> <div> There’s lots more that you can do using lambda expressions, like only showing posts in your feed with a given label or quickly calculating how many posts you have with a given number of comments. For a full list of the new lambda expressions available, check out <a href="https://productforums.google.com/forum/#!topic/blogger/l3phi8bscGY">the help forum</a>.</div> <div style="text-align: left;"> <span style="font-family: "courier new"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><i><span style="color: #999999;"><br /></span></i></span></div> <div style="text-align: left;"> <div> Happy Blogging! 😃</div> <div> <br /></div> <div> Posted by Luke, Software Engineer</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Blogger Blog:More custom template flexibility&url=https://blogger.googleblog.com/2016/05/more-custom-template-flexibility.html'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://blogger.googleblog.com/2016/05/more-custom-template-flexibility.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4128093006481917913' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://blogger.googleblog.com/2016/05/keep-your-readers-interested-with.html' itemprop='url' title='Keep your readers interested with the AdSense Guide to Audience Engagement'> Keep your readers interested with the AdSense Guide to Audience Engagement </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 06, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: left;"> <span style="font-family: "arial"; font-size: 14.6667px; white-space: pre-wrap;">Today, information is at our fingertips and we can access it from anywhere on any device. Just a few taps pull up millions of websites all competing for our attention. For bloggers, engaging with your audience has never been more important or more challenging. To help lay the foundation to a winning engagement strategy, the AdSense team created the </span><a href="https://services.google.com/fb/forms/adsenseengagementguide/?utm_source=Referral-Blogger&utm_medium=social-blogger&utm_campaign=IM-Adsense-Audience-Engagement" style="font-family: Arial; font-size: 14.6667px; white-space: pre-wrap;">AdSense Guide to Audience Engagement.</a></div> <br /> <br /> <div class="separator" style="clear: both; text-align: left;"> </div> <div style="text-align: center;"> <a href="//3.bp.blogspot.com/-M9H1WFpJ9PI/Vyzag7VJBeI/AAAAAAAAGU8/V-ABYkKeg4oz-jzFAhGIqPWhl4vy1OLuACK4B/s1600/shutterstock_263267918.jpg" imageanchor="1"><img border="0" height="424" src="https://3.bp.blogspot.com/-M9H1WFpJ9PI/Vyzag7VJBeI/AAAAAAAAGU8/V-ABYkKeg4oz-jzFAhGIqPWhl4vy1OLuACK4B/s640/shutterstock_263267918.jpg" width="640" /></a></div> <span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <a href="https://www.thinkwithgoogle.com/research-studies/micromoments-guide-pdf-download.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Research shows</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> that </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs. </span></div> <b id="docs-internal-guid-fdc877d6-8327-ddbd-1290-7c063fc14439" style="font-weight: normal;"><br /></b> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To help keep your audience engaged, get your free copy of the </span><a href="https://services.google.com/fb/forms/adsenseengagementguide/?utm_source=Referral-Blogger&utm_medium=social-blogger&utm_campaign=IM-Adsense-Audience-Engagement" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">AdSense Guide to Audience Engagement</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In the guide, you’ll learn:</span></div> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How to help your audience become familiar with your brand</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Best practices to design user journeys</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How to develop content that resonates with your audience</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ways to make your content easy to consume</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why you should share the love with other sites by referring to good sources</span></div> </li> </ul> <b style="font-weight: normal;"><br /></b> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’re interested in more updates from the Google AdSense team, follow us on  </span><a href="https://plus.google.com/+AdSense" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google+</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://twitter.com/AdSense" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. We’d love to hear what you think. </span></div> <br /> <span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">Posted by Jay Castro, the AdSense Team. </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: left;"> <span style="font-family: "arial"; font-size: 14.6667px; white-space: pre-wrap;">Today, information is at our fingertips and we can access it from anywhere on any device. Just a few taps pull up millions of websites all competing for our attention. For bloggers, engaging with your audience has never been more important or more challenging. To help lay the foundation to a winning engagement strategy, the AdSense team created the </span><a href="https://services.google.com/fb/forms/adsenseengagementguide/?utm_source=Referral-Blogger&utm_medium=social-blogger&utm_campaign=IM-Adsense-Audience-Engagement" style="font-family: Arial; font-size: 14.6667px; white-space: pre-wrap;">AdSense Guide to Audience Engagement.</a></div> <br /> <br /> <div class="separator" style="clear: both; text-align: left;"> </div> <div style="text-align: center;"> <a href="//3.bp.blogspot.com/-M9H1WFpJ9PI/Vyzag7VJBeI/AAAAAAAAGU8/V-ABYkKeg4oz-jzFAhGIqPWhl4vy1OLuACK4B/s1600/shutterstock_263267918.jpg" imageanchor="1"><img border="0" height="424" src="https://3.bp.blogspot.com/-M9H1WFpJ9PI/Vyzag7VJBeI/AAAAAAAAGU8/V-ABYkKeg4oz-jzFAhGIqPWhl4vy1OLuACK4B/s640/shutterstock_263267918.jpg" width="640" /></a></div> <span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <a href="https://www.thinkwithgoogle.com/research-studies/micromoments-guide-pdf-download.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Research shows</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> that </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs. </span></div> <b id="docs-internal-guid-fdc877d6-8327-ddbd-1290-7c063fc14439" style="font-weight: normal;"><br /></b> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To help keep your audience engaged, get your free copy of the </span><a href="https://services.google.com/fb/forms/adsenseengagementguide/?utm_source=Referral-Blogger&utm_medium=social-blogger&utm_campaign=IM-Adsense-Audience-Engagement" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">AdSense Guide to Audience Engagement</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In the guide, you’ll learn:</span></div> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How to help your audience become familiar with your brand</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Best practices to design user journeys</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How to develop content that resonates with your audience</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ways to make your content easy to consume</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why you should share the love with other sites by referring to good sources</span></div> </li> </ul> <b style="font-weight: normal;"><br /></b> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’re interested in more updates from the Google AdSense team, follow us on  </span><a href="https://plus.google.com/+AdSense" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google+</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://twitter.com/AdSense" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. We’d love to hear what you think. </span></div> <br /> <span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">Posted by Jay Castro, the AdSense Team. </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Blogger Blog:Keep your readers interested with the AdSense Guide to Audience Engagement&url=https://blogger.googleblog.com/2016/05/keep-your-readers-interested-with.html'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://blogger.googleblog.com/2016/05/keep-your-readers-interested-with.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1859817720432685054' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://blogger.googleblog.com/2016/05/bringing-https-to-all-blogspot-domain.html' itemprop='url' title='Bringing HTTPS to all blogspot domain blogs'> Bringing HTTPS to all blogspot domain blogs </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 03, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <i>[Cross-posted from the <a href="https://security.googleblog.com/2016/05/bringing-https-to-all-blogspot-domain.html">Google Security Blog</a>]</i><br /> <br /> HTTPS is fundamental to internet security; it protects the integrity and confidentiality of data sent between websites and visitors' browsers. Last September, we <a href="https://security.googleblog.com/2015/09/https-support-coming-to-blogspot.html">began</a> rolling out HTTPS support for blogspot domain blogs so you could try it out. Today, we’re launching another milestone: an HTTPS version for every blogspot domain blog. With this change, visitors can access any blogspot domain blog over an encrypted channel.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqsFpI9bR0tlYICIY6caReGq7deTo132aS8Zfv28UXVeyBJdHZBwuXCngqZ4uKKkzs9w6FM0ce1PsbcoZubMl0Hr65XjQ_vzayeoCJWXLCMAyXGp9tk7gtEv1g5bckebTWJNum/s1600/fig1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqsFpI9bR0tlYICIY6caReGq7deTo132aS8Zfv28UXVeyBJdHZBwuXCngqZ4uKKkzs9w6FM0ce1PsbcoZubMl0Hr65XjQ_vzayeoCJWXLCMAyXGp9tk7gtEv1g5bckebTWJNum/s640/fig1.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">The HTTPS indicator in the Chrome browser</td></tr> </tbody></table> As part of this launch, we're removing the HTTPS Availability setting. Even if you did not previously turn on this setting, your blogs will have an HTTPS version enabled.<br /> <br /> We’re also adding a <a href="https://support.google.com/blogger/?p=blog_security_https">new setting called HTTPS Redirect</a> that allows you to opt-in to redirect HTTP requests to HTTPS. While all blogspot blogs will have an HTTPS version enabled, if you turn on this new setting, all visitors will be redirected to the HTTPS version of your blog at <b>https</b>://<your-blog>.blogspot.com even if they go to <b>http</b>://<your-blog>.blogspot.com. If you choose to turn off this setting, visitors will have two options for viewing your blog: the unencrypted version at <b>http</b>://<your-blog>.blogspot.com or the encrypted version at <b>https</b>://<your-blog>.blogspot.com.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDqq0We1-8vSlrWzbqAY8rJU7IbVa0pP-57n57vNixxqfkpfQD6N7mBfxfKUhy_dJype0jM_ejWeVLk_vejITbPlQet2ND3HL6fAtGrcyLS3cUojAf8m4aPjSUyLC1w8H70Z9S/s1600/fig2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="545" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDqq0We1-8vSlrWzbqAY8rJU7IbVa0pP-57n57vNixxqfkpfQD6N7mBfxfKUhy_dJype0jM_ejWeVLk_vejITbPlQet2ND3HL6fAtGrcyLS3cUojAf8m4aPjSUyLC1w8H70Z9S/s640/fig2.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">The new HTTPS Redirect setting in the Blogger dashboard</td></tr> </tbody></table> Please be aware that <a href="https://developers.google.com/web/fundamentals/security/prevent-mixed-content/">mixed content</a> may cause some of your blog's functionality not to work in the HTTPS version. Mixed content is often caused by incompatible templates, gadgets, or post content. While we're proactively fixing most of these errors, some of them can only be fixed by you, the blog authors. To help <a href="https://support.google.com/blogger/?p=mixed_content">spot and fix</a> these errors, we recently <a href="https://blogger.googleblog.com/2016/04/an-update-to-blogger-post-editor-to.html">released</a> a mixed content warning tool that alerts you to possible mixed content issues in your posts, and gives you the option to fix them automatically before saving.<br /> <br /> Existing links and bookmarks to your blogs are not affected by this launch, and will continue to work. Please note that blogs on custom domains will not yet have HTTPS support.<br /> <br /> This update expands Google's <a href="https://youtu.be/cBhZ6S0PFCY">HTTPS Everywhere</a> mission to all blogspot domain blogs. We appreciate your <a href="https://productforums.google.com/forum/#!forum/blogger">feedback</a> and will use it to make future improvements.<br /> <br /> <br /> <span class="byline-author">Posted by Milinda Perera, Software Engineer, Security</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <i>[Cross-posted from the <a href="https://security.googleblog.com/2016/05/bringing-https-to-all-blogspot-domain.html">Google Security Blog</a>]</i><br /> <br /> HTTPS is fundamental to internet security; it protects the integrity and confidentiality of data sent between websites and visitors' browsers. Last September, we <a href="https://security.googleblog.com/2015/09/https-support-coming-to-blogspot.html">began</a> rolling out HTTPS support for blogspot domain blogs so you could try it out. Today, we’re launching another milestone: an HTTPS version for every blogspot domain blog. With this change, visitors can access any blogspot domain blog over an encrypted channel.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqsFpI9bR0tlYICIY6caReGq7deTo132aS8Zfv28UXVeyBJdHZBwuXCngqZ4uKKkzs9w6FM0ce1PsbcoZubMl0Hr65XjQ_vzayeoCJWXLCMAyXGp9tk7gtEv1g5bckebTWJNum/s1600/fig1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqsFpI9bR0tlYICIY6caReGq7deTo132aS8Zfv28UXVeyBJdHZBwuXCngqZ4uKKkzs9w6FM0ce1PsbcoZubMl0Hr65XjQ_vzayeoCJWXLCMAyXGp9tk7gtEv1g5bckebTWJNum/s640/fig1.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">The HTTPS indicator in the Chrome browser</td></tr> </tbody></table> As part of this launch, we're removing the HTTPS Availability setting. Even if you did not previously turn on this setting, your blogs will have an HTTPS version enabled.<br /> <br /> We’re also adding a <a href="https://support.google.com/blogger/?p=blog_security_https">new setting called HTTPS Redirect</a> that allows you to opt-in to redirect HTTP requests to HTTPS. While all blogspot blogs will have an HTTPS version enabled, if you turn on this new setting, all visitors will be redirected to the HTTPS version of your blog at <b>https</b>://<your-blog>.blogspot.com even if they go to <b>http</b>://<your-blog>.blogspot.com. If you choose to turn off this setting, visitors will have two options for viewing your blog: the unencrypted version at <b>http</b>://<your-blog>.blogspot.com or the encrypted version at <b>https</b>://<your-blog>.blogspot.com.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDqq0We1-8vSlrWzbqAY8rJU7IbVa0pP-57n57vNixxqfkpfQD6N7mBfxfKUhy_dJype0jM_ejWeVLk_vejITbPlQet2ND3HL6fAtGrcyLS3cUojAf8m4aPjSUyLC1w8H70Z9S/s1600/fig2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="545" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDqq0We1-8vSlrWzbqAY8rJU7IbVa0pP-57n57vNixxqfkpfQD6N7mBfxfKUhy_dJype0jM_ejWeVLk_vejITbPlQet2ND3HL6fAtGrcyLS3cUojAf8m4aPjSUyLC1w8H70Z9S/s640/fig2.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">The new HTTPS Redirect setting in the Blogger dashboard</td></tr> </tbody></table> Please be aware that <a href="https://developers.google.com/web/fundamentals/security/prevent-mixed-content/">mixed content</a> may cause some of your blog's functionality not to work in the HTTPS version. Mixed content is often caused by incompatible templates, gadgets, or post content. While we're proactively fixing most of these errors, some of them can only be fixed by you, the blog authors. To help <a href="https://support.google.com/blogger/?p=mixed_content">spot and fix</a> these errors, we recently <a href="https://blogger.googleblog.com/2016/04/an-update-to-blogger-post-editor-to.html">released</a> a mixed content warning tool that alerts you to possible mixed content issues in your posts, and gives you the option to fix them automatically before saving.<br /> <br /> Existing links and bookmarks to your blogs are not affected by this launch, and will continue to work. Please note that blogs on custom domains will not yet have HTTPS support.<br /> <br /> This update expands Google's <a href="https://youtu.be/cBhZ6S0PFCY">HTTPS Everywhere</a> mission to all blogspot domain blogs. We appreciate your <a href="https://productforums.google.com/forum/#!forum/blogger">feedback</a> and will use it to make future improvements.<br /> <br /> <br /> <span class="byline-author">Posted by Milinda Perera, Software Engineer, Security</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Blogger Blog:Bringing HTTPS to all blogspot domain blogs&url=https://blogger.googleblog.com/2016/05/bringing-https-to-all-blogspot-domain.html'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://blogger.googleblog.com/2016/05/bringing-https-to-all-blogspot-domain.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4357010452285511861' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://blogger.googleblog.com/2016/04/an-update-to-blogger-post-editor-to.html' itemprop='url' title='An update to the Blogger post editor to help with mixed content'> An update to the Blogger post editor to help with mixed content </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> April 19, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <a href="https://blogger.googleblog.com/2015/09/https-support-coming-to-blogspot.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Back in September</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we announced that HTTPS support was coming to blogspot.com, making it possible for you to encrypt connections to your blog; since then, many of you have enabled HTTPS for your blogs. In some cases, not all of your blog’s functionality has worked over HTTPS due to </span><a href="https://developers.google.com/web/fundamentals/security/prevent-mixed-content/?hl=en" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">mixed content errors</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> often stemming from your template, gadgets, or blog post content.</span></div> <b id="docs-internal-guid-e471a526-2f8f-ff7f-d64f-32543cd465dc" style="font-weight: normal;"><br /></b> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To help </span><a href="https://support.google.com/blogger/answer/6286127?p=mixed_content&rd=1" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">spot and fix</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> some of these errors, we're releasing a mixed content warning tool that alerts you to possible mixed content issues in your posts, and gives you the option to fix them automatically before saving.</span></div> <b style="font-weight: normal;"><br /></b> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMKJqBiANT9FM4EsDjfdI99e3Anvl5CFMAvxnvOp3FLcOwkyAKGH1TB6P0XmEWo6ROgzv7URNxuCUpkr6O5Vu_fOZVMLibUrt3viWC7g83GVIZBvxw9uyggUDG0oqLLHp-DcPVXg/s1600/mixed-content-warning-screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMKJqBiANT9FM4EsDjfdI99e3Anvl5CFMAvxnvOp3FLcOwkyAKGH1TB6P0XmEWo6ROgzv7URNxuCUpkr6O5Vu_fOZVMLibUrt3viWC7g83GVIZBvxw9uyggUDG0oqLLHp-DcPVXg/s640/mixed-content-warning-screenshot.png" width="640" /></a></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <b style="font-weight: normal;"><br /></b> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To use the tool, </span><a href="https://support.google.com/blogger/answer/6284029?hl=en" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">turn on HTTPS for your blog</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, open the Blogger editor HTML view, and click Save or Publish. If the editor detects any errors they will be shown above the editor, along with the option to fix the errors found.</span></div> <b style="font-weight: normal;"><br /></b> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Happy blogging!</span></div> <br /> <span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">Posted by Shweta Karwa, Software Engineer, Security. </span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <a href="https://blogger.googleblog.com/2015/09/https-support-coming-to-blogspot.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Back in September</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we announced that HTTPS support was coming to blogspot.com, making it possible for you to encrypt connections to your blog; since then, many of you have enabled HTTPS for your blogs. In some cases, not all of your blog’s functionality has worked over HTTPS due to </span><a href="https://developers.google.com/web/fundamentals/security/prevent-mixed-content/?hl=en" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">mixed content errors</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> often stemming from your template, gadgets, or blog post content.</span></div> <b id="docs-internal-guid-e471a526-2f8f-ff7f-d64f-32543cd465dc" style="font-weight: normal;"><br /></b> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To help </span><a href="https://support.google.com/blogger/answer/6286127?p=mixed_content&rd=1" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">spot and fix</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> some of these errors, we're releasing a mixed content warning tool that alerts you to possible mixed content issues in your posts, and gives you the option to fix them automatically before saving.</span></div> <b style="font-weight: normal;"><br /></b> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMKJqBiANT9FM4EsDjfdI99e3Anvl5CFMAvxnvOp3FLcOwkyAKGH1TB6P0XmEWo6ROgzv7URNxuCUpkr6O5Vu_fOZVMLibUrt3viWC7g83GVIZBvxw9uyggUDG0oqLLHp-DcPVXg/s1600/mixed-content-warning-screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMKJqBiANT9FM4EsDjfdI99e3Anvl5CFMAvxnvOp3FLcOwkyAKGH1TB6P0XmEWo6ROgzv7URNxuCUpkr6O5Vu_fOZVMLibUrt3viWC7g83GVIZBvxw9uyggUDG0oqLLHp-DcPVXg/s640/mixed-content-warning-screenshot.png" width="640" /></a></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <br /></div> <b style="font-weight: normal;"><br /></b> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To use the tool, </span><a href="https://support.google.com/blogger/answer/6284029?hl=en" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">turn on HTTPS for your blog</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, open the Blogger editor HTML view, and click Save or Publish. If the editor detects any errors they will be shown above the editor, along with the option to fix the errors found.</span></div> <b style="font-weight: normal;"><br /></b> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Happy blogging!</span></div> <br /> <span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">Posted by Shweta Karwa, Software Engineer, Security. </span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Blogger Blog:An update to the Blogger post editor to help with mixed content&url=https://blogger.googleblog.com/2016/04/an-update-to-blogger-post-editor-to.html'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://blogger.googleblog.com/2016/04/an-update-to-blogger-post-editor-to.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5241341065670220444' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://blogger.googleblog.com/2016/03/best-practices-for-reviewing-products.html' itemprop='url' title='Best practices for reviewing products you've received for free'> Best practices for reviewing products you've received for free </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> March 11, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.6667px; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><i>Editor's note: This post was cross posted from the <a href="https://webmasters.googleblog.com/2016/03/best-practices-for-bloggers-reviewing.html">Google Webmaster Central Blog</a>.</i></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As a form of online marketing, some companies today will send bloggers free products to review or give away in return for a mention in a blogpost. Whether you’re the company supplying the product or the blogger writing the post, below are a few best practices to ensure that this content is both useful to users and compliant with </span><a href="https://support.google.com/webmasters/answer/35769?hl=en" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster Guidelines</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div> <b id="docs-internal-guid-cfacb47c-67ab-610e-8805-e062f8cdefbf" style="font-weight: normal;"><br /></b> <ol style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Use the nofollow tag where appropriate</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Links that pass PageRank in exchange for goods or services are against </span><a href="https://support.google.com/webmasters/answer/66356?hl=en" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google guidelines on link schemes</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Companies sometimes urge bloggers to link back to:</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div> </li> <ol style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: lower-alpha; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the company’s site</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: lower-alpha; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the company’s social media accounts</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: lower-alpha; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">an online merchant’s page that sells the product</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: lower-alpha; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">a review service’s page featuring reviews of the product</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: lower-alpha; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the company’s mobile app on an app store</span></div> </li> </ol> </ol> <b style="font-weight: normal;"><br /></b> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bloggers should use the </span><a href="https://support.google.com/webmasters/answer/96569?hl=en" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">nofollow tag</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to provide a free good or service in exchange for a link). Companies, or the marketing firms they’re working with, can do their part by reminding bloggers to use nofollow on these links.</span></div> <b style="font-weight: normal;"><br /></b> <ol start="2" style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Disclose the relationship</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Users want to know when they’re viewing sponsored content. Also, there are laws in some countries that make disclosure of sponsorship mandatory. A disclosure can appear anywhere in the post; however, the most useful placement is at the top in case users don’t read the entire post.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create compelling, unique content</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The most successful blogs offer their visitors a compelling reason to come back. If you're a blogger you might try to become the go-to source of information in your topic area, cover a useful niche that few others are looking at, or provide exclusive content that only you can create due to your unique expertise or resources.</span></div> </li> </ol> <b style="font-weight: normal;"><br /></b> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For more information, please drop by our </span><a href="https://g.co/webmasterhelpforum" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster Central Help Forum</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by the Google Webspam Team</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.6667px; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><i>Editor's note: This post was cross posted from the <a href="https://webmasters.googleblog.com/2016/03/best-practices-for-bloggers-reviewing.html">Google Webmaster Central Blog</a>.</i></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As a form of online marketing, some companies today will send bloggers free products to review or give away in return for a mention in a blogpost. Whether you’re the company supplying the product or the blogger writing the post, below are a few best practices to ensure that this content is both useful to users and compliant with </span><a href="https://support.google.com/webmasters/answer/35769?hl=en" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster Guidelines</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div> <b id="docs-internal-guid-cfacb47c-67ab-610e-8805-e062f8cdefbf" style="font-weight: normal;"><br /></b> <ol style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Use the nofollow tag where appropriate</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Links that pass PageRank in exchange for goods or services are against </span><a href="https://support.google.com/webmasters/answer/66356?hl=en" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google guidelines on link schemes</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Companies sometimes urge bloggers to link back to:</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div> </li> <ol style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: lower-alpha; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the company’s site</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: lower-alpha; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the company’s social media accounts</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: lower-alpha; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">an online merchant’s page that sells the product</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: lower-alpha; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">a review service’s page featuring reviews of the product</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: lower-alpha; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the company’s mobile app on an app store</span></div> </li> </ol> </ol> <b style="font-weight: normal;"><br /></b> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bloggers should use the </span><a href="https://support.google.com/webmasters/answer/96569?hl=en" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">nofollow tag</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to provide a free good or service in exchange for a link). Companies, or the marketing firms they’re working with, can do their part by reminding bloggers to use nofollow on these links.</span></div> <b style="font-weight: normal;"><br /></b> <ol start="2" style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Disclose the relationship</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Users want to know when they’re viewing sponsored content. Also, there are laws in some countries that make disclosure of sponsorship mandatory. A disclosure can appear anywhere in the post; however, the most useful placement is at the top in case users don’t read the entire post.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create compelling, unique content</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The most successful blogs offer their visitors a compelling reason to come back. If you're a blogger you might try to become the go-to source of information in your topic area, cover a useful niche that few others are looking at, or provide exclusive content that only you can create due to your unique expertise or resources.</span></div> </li> </ol> <b style="font-weight: normal;"><br /></b> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For more information, please drop by our </span><a href="https://g.co/webmasterhelpforum" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster Central Help Forum</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div> <br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by the Google Webspam Team</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' 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href='https://blogger.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://blogger.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://blogger.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://blogger.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://blogger.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://blogger.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul 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class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2007/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2007/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2007/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2007/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://blogger.googleblog.com/2007/03/'> Mar 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