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class="action-links__link" href="./Bain_Alibaba_Hyperlocal_Brand_Growth_Whitepaper.pdf" title="下载PDF" id="downPdf"> <i class="iconfont" aria-hidden="true"></i> </a> </li> <li class="action-links__item"> <a class="action-links__link" href="javascript:window.print()" title="打印"> <i class="iconfont" aria-hidden="true"></i> </a> </li> </ul> <div class="wechat_dialog"> <div class="title"> <span>分享到微信</span> <i class="iconfont icon-close close" id="closeShareDialog"></i> </div> <div class="img"> <img src="https://www.bain.cn/includes/themes/cn/pc/images/wechat_qrcode.jpg" alt=""> </div> </div> </div> </div> <div class="module-desc"> <p>新冠疫情影响下，中国消费者两极分化趋势明显，伴随快消品市场增速逐步恢复常态，中国零售业已经从以天猫淘宝为主阵地的线上全域营销（即全域营销1.0时代）迈入全域整合的新阶段（即全域营销2.0时代），品牌亟需升级线上线下一体化的全渠道增长能力。</p> <p>值此变革之际，贝恩公司与阿里巴巴同城零售事业群共同推出《同城零售品牌增长白皮书》，首次聚焦家户的同城品牌全域增长体系，通过为品牌提供增长看板，提升全渠道渗透率和忠诚度，全方位助力品牌增长。</p> <p>白皮书共有三部分内容，您可点击相应导航栏查看相关内容。如需下载完整白皮书，请点击右上角PDF按钮。与此同时，白皮书内容将在本专题网页持续更新迭代，敬请关注！</p> </div> </div> <div class="module-hl"> <div 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