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Optima's Thirty Things to Celebrate Turning 30 Years Old | Optima Graphic Design Consultants
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id="mega_careers"> Careers </a> <div class="mega_menu_sub_nav" aria-labelledby="mega_careers"> </div> </div> <div class="col-2"> <a class="nav-link" href="/contact" aria-label="Contact" id="mega_contact"> Contact </a> </div> </div> </div> </nav> </div> </div> </div> </header> </div> <main id="main" class="blog-detail"> <div class="header blog_header"> <div class="hero_image desktop_background" style="background-image: url('https://www.optimadesign.co.uk/assets/images/common/30%E2%80%93things-blog-header-2.png')"></div> <div class="container"> <div class="row"> <div class="col-12"> <h1>Optima’s Thirty Things to Celebrate Turning 30</h1> </div> </div> </div> </div> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 mx-auto"> <p class="entry_date"> Date published: 30 August 2024 Updated: 20 September 2024 </p> </div> </div> </div> <section class="section fl_text_editor fl_text_editor__custom_spacing" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 mx-auto"> <h2>Hitting the big 3-0 as a business is no small feat. So, we’re taking a moment to celebrate this milestone with our team, clients, and the wider community. </h2> <p>To mark the occasion, we’re challenging ourselves to do ‘Thirty Things’ in our birthday year to celebrate our 30th on 21 March 2025. It’s a tall order, but we’ve got a plan – a manifesto, if you will – on how we’ll celebrate, commemorate, and share our 30th birthday.</p> <p>It's easy to say, "Let's do thirty things to celebrate," but life and work have a habit of getting in the way. Before you know it, you've only done nine things, hope no one notices, and move on. But no! We're making a firm commitment to see this through, and we'll be documenting our progress every step of the way.</p> <p>This blog will record each of our thirty accomplishments – get ready to join us as we share the antics, activities and stories with you.</p> </div> </div> </div> </section> <section class="section fl_3_column_text" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row justify-content-center"> <div class="col-10"> <div class="row"> <div class="col-12 col-lg-4"> <p><a href="#offsetting-emails">1/30: Offsetting our Emails</a></p> <p><a href="#pizza-party">4/30: Pizza Party</a></p> </div> <div class="col-12 col-lg-4"> <p><a href="#offsetting-carbon">2/30: Offsetting Our Carbon</a></p> </div> <div class="col-12 col-lg-4"> <p><a href="#moss-art">3/30: Optima Moss Art</a></p> </div> </div> </div> </div> </div> </section> <section class="section fl_images"> <div class="container"> <div class="row"> <div class="col-12"> <div class="fl_images_masonry_container grid"> <div class="grid-sizer"></div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/manifesto-on-windowsill_-_28de80_-_7a4eb1e28f6a0f4c4fd86dc9c69e985acd28157c.jpg" srcset="/images/jcogs_img/cache/manifesto-on-windowsill_-_28de80_-_7a4eb1e28f6a0f4c4fd86dc9c69e985acd28157c_584w.jpg 584w, /images/jcogs_img/cache/manifesto-on-windowsill_-_28de80_-_7a4eb1e28f6a0f4c4fd86dc9c69e985acd28157c_876w.jpg 876w, /images/jcogs_img/cache/manifesto-on-windowsill_-_28de80_-_7a4eb1e28f6a0f4c4fd86dc9c69e985acd28157c.jpg 877w" sizes="(max-width:584px) 584px, (max-width:876px) 876px, 877px" alt="Image of our pub menu style manifesto for our 30 things for our 30th birthday blog on a windowsill with a spider plant in a pot next to it"> </div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/30-year-on-pinboard_-_28de80_-_80a32dac28fbd17e3f9b6925c3a6a09d93bab4e4.jpg" srcset="/images/jcogs_img/cache/30-year-on-pinboard_-_28de80_-_80a32dac28fbd17e3f9b6925c3a6a09d93bab4e4_584w.jpg 584w, /images/jcogs_img/cache/30-year-on-pinboard_-_28de80_-_80a32dac28fbd17e3f9b6925c3a6a09d93bab4e4_876w.jpg 876w, /images/jcogs_img/cache/30-year-on-pinboard_-_28de80_-_80a32dac28fbd17e3f9b6925c3a6a09d93bab4e4.jpg 877w" sizes="(max-width:584px) 584px, (max-width:876px) 876px, 877px" alt="Printed artwork on a pinboard showing celebrating 30 years 1995 to 2025"> </div> </div> </div> </div> </div> </section> <section class="section fl_title_content_split" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-5 title_col "> <div class="inner" id="offsetting-emails"> <h2>1/30: Offsetting our Emails</h2> </div> </div> <div class="col-12 col-lg-7 content_col"> <p>At Optima, we’re committed to reducing our digital carbon footprint as part of our broader sustainability efforts. Recognising the environmental impact of our digital communications, we’ve taken proactive steps to offset the carbon emissions generated by our emails.</p> <p>While emails might seem harmless, their environmental impact is more significant than you might think. Each email generates around 4g of CO2 over its lifetime, as it’s stored and accessed multiple times across servers worldwide.</p> <p>As part of our broader commitment to sustainability, we’ve partnered with <a href="http://mysquaremetre.co.uk" target="_blank">mysquaremetre.co.uk</a> to plant wildflower meadows near Stow, Lincolnshire, helping to offset the carbon produced by our outgoing emails.</p> <p>We’ll regularly monitor our email volume and increase our planting efforts as needed to keep our communications as green as possible. This initiative is just one of the ways that as a business we are trying to operate more sustainably and reduce our environmental impact. </p> <p><strong>Completed: August 2024</strong></p> </div> </div> </div> </section> <section class="full-width-image" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-md-12 mx-auto"> <img loading="lazy" src="/images/jcogs_img/cache/1-of-30-offsetting-emails_-_28de80_-_66b7aaa3e67d03b48dd7841837405e643b418023.jpg" srcset="/images/jcogs_img/cache/1-of-30-offsetting-emails_-_28de80_-_66b7aaa3e67d03b48dd7841837405e643b418023_1196w.jpg 1196w, /images/jcogs_img/cache/1-of-30-offsetting-emails_-_28de80_-_66b7aaa3e67d03b48dd7841837405e643b418023_1794w.jpg 1794w, /images/jcogs_img/cache/1-of-30-offsetting-emails_-_28de80_-_66b7aaa3e67d03b48dd7841837405e643b418023.jpg 1795w" sizes="(max-width:1196px) 1196px, (max-width:1794px) 1794px, 1795px" alt="Graphic showing an open envelope with wildflowers on a white card with a 1 out of 30 things text - part of our 30th birthday celebrations for offessting our emails with wildflower meadow planting" class="lazy"> </div> </div> </div> </section> <div class="section spacer" style="height:60px;"> <div class="container"> <div class="row"> <div class="col"></div> </div> </div> </div> <section class="section fl_title_content_split" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-5 title_col "> <div class="inner" id="offsetting-carbon"> <h2>2/30: Offsetting Our Carbon</h2> </div> </div> <div class="col-12 col-lg-7 content_col"> <p>Our commitment to sustainability has driven us to consider our company's carbon emissions and make efforts to offset this through eco-friendly practices and carbon offset projects. One significant step we’ve taken is planting 3,000 trees in Nepal, based on a detailed calculation of the carbon emissions generated by our business activities. We collaborated with the team at<a href="https://www.evertreen.com/" target="_blank"> Evertreen</a> to calculate our carbon footprint, covering everything from our studio’s energy use to daily operational emissions.</p> <p>By planting trees in Nepal, we contribute to global reforestation efforts, helping to absorb CO2 and restore ecosystems. This initiative allows us to offset our carbon footprint and reflects our ongoing dedication to environmental responsibility. We plan to plant 3,000 trees every year if we can. <br /> <br /> <strong>Completed: August 2024</strong></p> </div> </div> </div> </section> <section class="full-width-image" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-md-12 mx-auto"> <img loading="lazy" src="/images/jcogs_img/cache/2-of-30-offsetting-carbon_-_28de80_-_f17348722c322a8cbbb00957c4749c37e0e29fec.jpg" srcset="/images/jcogs_img/cache/2-of-30-offsetting-carbon_-_28de80_-_f17348722c322a8cbbb00957c4749c37e0e29fec_1196w.jpg 1196w, /images/jcogs_img/cache/2-of-30-offsetting-carbon_-_28de80_-_f17348722c322a8cbbb00957c4749c37e0e29fec_1794w.jpg 1794w, /images/jcogs_img/cache/2-of-30-offsetting-carbon_-_28de80_-_f17348722c322a8cbbb00957c4749c37e0e29fec.jpg 1795w" sizes="(max-width:1196px) 1196px, (max-width:1794px) 1794px, 1795px" alt="Number 2 out of 20 in Optima's 30 things showing trees covering the country outline of Nepal with a CO2 and down arrow to represent offsetting carbon by planting trees in Nepal" class="lazy"> </div> </div> </div> </section> <div class="section spacer" style="height:60px;"> <div class="container"> <div class="row"> <div class="col"></div> </div> </div> </div> <section class="section fl_title_content_split" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-5 title_col "> <div class="inner" id="moss-art"> <h2>3/30: Optima Moss Art</h2> </div> </div> <div class="col-12 col-lg-7 content_col"> <p>To keep our commitment to sustainability front and centre in all our minds, we’ve installed living artworks made from moss, to serve as a constant reminder of the broader impact our work has on the world. The Optima ‘world’ icon, central to our business vision, is a key feature of these installations, symbolising our dedication and shared values. Optima’s ‘world’ represents our awareness of the space we occupy and the influence we have – on our team, our suppliers, our clients (locally, nationally, and internationally), and the planet as a whole.</p> </div> </div> </div> </section> <section class="full-width-image" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-md-12 mx-auto"> <img loading="lazy" src="/images/jcogs_img/cache/3-of-30-moss-wall-1_-_28de80_-_b5fb5adb9107957612345a814b4abe3909abc2f1.jpg" srcset="/images/jcogs_img/cache/3-of-30-moss-wall-1_-_28de80_-_b5fb5adb9107957612345a814b4abe3909abc2f1_1196w.jpg 1196w, /images/jcogs_img/cache/3-of-30-moss-wall-1_-_28de80_-_b5fb5adb9107957612345a814b4abe3909abc2f1_1794w.jpg 1794w, /images/jcogs_img/cache/3-of-30-moss-wall-1_-_28de80_-_b5fb5adb9107957612345a814b4abe3909abc2f1.jpg 1795w" sizes="(max-width:1196px) 1196px, (max-width:1794px) 1794px, 1795px" alt="Our moss wall art mounted in the meeting room - celebrating 30 years Optima Design - number 3 out of 30 things" class="lazy"> </div> </div> </div> </section> <section class="section fl_text_editor" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 mx-auto"> <p>This isn’t about marketing or greenwashing – it’s about doing what’s right for our business, our community, and our planet. We chose moss for this installation not only because we love the greenery it brings to our office, where we already nurture a collection of plants, but because of its sustainable qualities:</p> <ul> <li>Low Carbon Footprint: Made from 100% natural, maintenance-free materials.</li> <li>No Soil Needed: Prevents soil erosion and conserves resources.</li> <li>Pesticide-Free: Naturally resistant to pests and diseases.</li> <li>Energy Efficient: Helps regulate indoor temperatures, reducing energy costs.</li> <li>Compostable: 100% natural and compostable materials.</li> <li>Minimal Environmental Impact: Less impactful than traditional landscaping or greenery.</li> </ul> <p>While we already as a business do more than most, achieving Carbon Zero is challenging, and we know there’s always more we can do. We’re committed to continually improving, and part of that journey involves working more closely with our clients and suppliers and engaging with them, to share their visions, goals, and journeys, and to collaborate in ways that benefit not just our businesses, but the world.</p> <p><strong>Completed: August 2024</strong></p> </div> </div> </div> </section> <section class="section fl_images"> <div class="container"> <div class="row"> <div class="col-12"> <div class="fl_images_masonry_container grid"> <div class="grid-sizer"></div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/3-of-30-moss-wall-2_-_28de80_-_adb315c2be5e068c2f9e529444c82442337a88dd.jpg" srcset="/images/jcogs_img/cache/3-of-30-moss-wall-2_-_28de80_-_adb315c2be5e068c2f9e529444c82442337a88dd_584w.jpg 584w, /images/jcogs_img/cache/3-of-30-moss-wall-2_-_28de80_-_adb315c2be5e068c2f9e529444c82442337a88dd_876w.jpg 876w, /images/jcogs_img/cache/3-of-30-moss-wall-2_-_28de80_-_adb315c2be5e068c2f9e529444c82442337a88dd.jpg 877w" sizes="(max-width:584px) 584px, (max-width:876px) 876px, 877px" alt="Our moss wall art mounted in the meeting room - celebrating 30 years Optima Design - number 3 out of 30 things"> </div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/3-of-30-moss-wall-3_-_28de80_-_73164928547e5f46d351a93ab68344a688a0b31f.jpg" srcset="/images/jcogs_img/cache/3-of-30-moss-wall-3_-_28de80_-_73164928547e5f46d351a93ab68344a688a0b31f_584w.jpg 584w, /images/jcogs_img/cache/3-of-30-moss-wall-3_-_28de80_-_73164928547e5f46d351a93ab68344a688a0b31f_876w.jpg 876w, /images/jcogs_img/cache/3-of-30-moss-wall-3_-_28de80_-_73164928547e5f46d351a93ab68344a688a0b31f.jpg 877w" sizes="(max-width:584px) 584px, (max-width:876px) 876px, 877px" alt="A snapshot of our moss wall art mounted in the meeting room"> </div> </div> </div> </div> </div> </section> <section class="section fl_title_content_split" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-6 title_col "> <div class="inner" id="pizza-party"> <h2>4/30: Pizza Party</h2> </div> </div> <div class="col-12 col-lg-6 content_col"> <p>Friday 6 September 2024, saw us continue our celebrations of reaching 30 years.</p> <p>This was no ordinary Friday, we were joined by <a href="https://www.pizzasanantonio.co.uk/home" target="_blank">Antonio Carlos Garcia</a>, a renowned world pizza champion, who indulged us with his award-winning Neapolitan pizzas with all kinds of authentic toppings from the classic staples of margarita and pepperoni to his mouthwatering Franco Pepe and Vegetarian Ortolana pizzas. </p> <p>It's fair to say all our team enjoyed these world-class pizzas and of course, the pizzas were accompanied with perfectly paired wines and beers as we toasted three fantastic decades serving our clients.</p> <p><strong>Completed: September 2024</strong></p> </div> </div> </div> </section> <section class="section fl_images"> <div class="container"> <div class="row"> <div class="col-12"> <div class="fl_images_masonry_container grid"> <div class="grid-sizer"></div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/Pizza-Party-1_-_28de80_-_2887decf92ad539893ce78c3c625306318110b71.jpg" srcset="/images/jcogs_img/cache/Pizza-Party-1_-_28de80_-_2887decf92ad539893ce78c3c625306318110b71_1196w.jpg 1196w, /images/jcogs_img/cache/Pizza-Party-1_-_28de80_-_2887decf92ad539893ce78c3c625306318110b71_1794w.jpg 1794w, /images/jcogs_img/cache/Pizza-Party-1_-_28de80_-_2887decf92ad539893ce78c3c625306318110b71.jpg 1795w" sizes="(max-width:1196px) 1196px, (max-width:1794px) 1794px, 1795px" alt="Pizza-Party-1.jpg"> </div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/Pizza-Party-2_-_28de80_-_c81d2bd3386572617adac20fb37279ec335de669.jpg" srcset="/images/jcogs_img/cache/Pizza-Party-2_-_28de80_-_c81d2bd3386572617adac20fb37279ec335de669_584w.jpg 584w, /images/jcogs_img/cache/Pizza-Party-2_-_28de80_-_c81d2bd3386572617adac20fb37279ec335de669_876w.jpg 876w, /images/jcogs_img/cache/Pizza-Party-2_-_28de80_-_c81d2bd3386572617adac20fb37279ec335de669.jpg 877w" sizes="(max-width:584px) 584px, (max-width:876px) 876px, 877px" alt="Pizza-Party-2.jpg"> </div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/Pizza-Party-3_-_28de80_-_ba7cbe37f3d2d7b9b49cfc7d33b987092f6a067a.jpg" srcset="/images/jcogs_img/cache/Pizza-Party-3_-_28de80_-_ba7cbe37f3d2d7b9b49cfc7d33b987092f6a067a_584w.jpg 584w, /images/jcogs_img/cache/Pizza-Party-3_-_28de80_-_ba7cbe37f3d2d7b9b49cfc7d33b987092f6a067a_876w.jpg 876w, /images/jcogs_img/cache/Pizza-Party-3_-_28de80_-_ba7cbe37f3d2d7b9b49cfc7d33b987092f6a067a.jpg 877w" sizes="(max-width:584px) 584px, (max-width:876px) 876px, 877px" alt="Pizza-Party-3.jpg"> </div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/Pizza-Party-4_-_28de80_-_3ab61e6f5dd6c4a2535252345d02801cb111dd4d.jpg" srcset="/images/jcogs_img/cache/Pizza-Party-4_-_28de80_-_3ab61e6f5dd6c4a2535252345d02801cb111dd4d_1198w.jpg 1198w, /images/jcogs_img/cache/Pizza-Party-4_-_28de80_-_3ab61e6f5dd6c4a2535252345d02801cb111dd4d_1797w.jpg 1797w, /images/jcogs_img/cache/Pizza-Party-4_-_28de80_-_3ab61e6f5dd6c4a2535252345d02801cb111dd4d.jpg 1798w" sizes="(max-width:1198px) 1198px, (max-width:1797px) 1797px, 1798px" alt="Pizza-Party-4.jpg"> </div> </div> </div> </div> </div> </section> <section class="section fl_text_editor" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 mx-auto"> <h3>Next instalment coming November 2024</h3> </div> </div> </div> </section> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 mx-auto"> <div class="blog_author"> <img src="https://www.optimadesign.co.uk/assets/images/common/_2MK3202.png" alt="Jayne Waistell-Brown"> <div> <p class="written_by">Written by:</p> <p> <a href="/about-us/our-team/jayne-waistell-brown"> Jayne Waistell-Brown </a> </p> <a class="linkedin_profile" href="https://www.linkedin.com/in/jaynewaistell/"> <span class="sr-only">Linkedin profile for Optima’s Thirty Things to Celebrate Turning 30</span> <i class="fa-brands fa-linkedin-in"></i> </a> </div> </div> </div> </div> </div> </main> <section class="section section--pre-footer"> <div class="container"> <div class="row"> <div class="col-12" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="row"> <div class="col-12 col-md-4 me-auto"> <div class="px-3 p-md-0 mb-5 mb-md-0"> <h3>We’d love to be involved in your next project</h3> <p>We can work with you to:</p> <ul><li>Create, refine or rationalise your brand</li><li>Develop a stunning bespoke website</li><li>Produce innovative design for print or digital</li><li>Advance your digital marketing </li></ul> <a href="/contact" class="dyn-arrow-link dyn-arrow-link--secondary">Get in touch </a> </div> </div> <div class="col-12 col-md-7 px-0 px-md-3"> <div class="row"> <div class="col-12"> <img loading="lazy" src="/images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b.jpg" srcset="/images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b_400w.jpg 400w, /images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b_600w.jpg 600w, /images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b.jpg 601w" sizes="(max-width:400px) 400px, (max-width:600px) 600px, 601px" alt="Duke of 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