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ALERTAI - Generative AI security Retail Industry

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p_top="65"][vc_column][wbc_heading tag="h3" heading_style="heading-3" align="center" wbc_animation="slideInDown" title="|GEN AI APPS| ON RISE?" font_size="35" m_bottom="0"][wbc_heading tag="h3" heading_style="heading-3" align="center" wbc_animation="slideInDown" title="AI AGENTS, AI WORKFLOWS IN |BUSINESS|?" font_size="35" m_bottom="0"][wbc_heading tag="h3" heading_style="heading-3" align="center" title="|WORRIED| ABOUT SECURITY? " font_size="35" m_bottom="0"][wbc_hr height="5" width="85" bg_color="#ff6632"][vc_column_text] Left Unguarded, security risks around GenAI would lead to serious breaches, Enterprise fallouts. Organizations ride momentum to GenAI, for what is yet largest security risk. Adversarial attacks, LLM &amp; Model Vulnerabilities Data Privacy violations, Copyright legal exposures, Sensitive information disclosures are only few among them. [/vc_column_text][vc_row_inner][vc_column_inner width="1/4"][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomInUp" heading="ADVERSARIAL ATTACKS" icon_size="65" icon_bg_color="#ffffff" icon_bg_color_hover="#ffffff" icon_img="1949" icon_color_hover="#ffffff" icon_border_color_hover="#ffffff" icon_outline_color="#ffffff" icon_outline_color_hover="#fd9528" icon_outline_spacing="8" icon_color="#ffffff" heading_size="25"]Attacks on AI Integrity, Data Manipulation, Poisoning, Evasion, Feature corruption attacks [/wbc_icon_box][/vc_column_inner][vc_column_inner width="1/4"][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomInUp" heading="PRIVACY, SENSITIVE INFORMATION, TRUST" icon_size="65" icon_bg_color="#fd9528" icon_color_hover="#ffffff" icon_color="#ffffff" icon_bg_color_hover="#ffffff" icon_img="1947" icon_border_color_hover="#ffffff" icon_outline_color_hover="#fd9528" icon_outline_spacing="8" icon_outline_color="#ffffff" heading_size="25"]Data privacy, Sensitive content, Copyright &amp; Legal, InSecure LLM Tokenizers, Rogue manipulations, Prompt attacks.[/wbc_icon_box][/vc_column_inner][vc_column_inner width="1/4"][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomInUp" heading="LLM & MODEL VULNERABILITIES" icon_size="65" icon_bg_color="#ffffff" icon_color_hover="#ffffff" icon_color="#ffffff" icon_bg_color_hover="#ffffff" icon_img="1945" icon_outline_color_hover="#fd9528" icon_outline_spacing="8" icon_outline_color="#ffffff" heading_size="25"]Automated Vulnerabilities Scan, GenAI &amp; AI Attack surface management,  Recommendations, AI Security posture [/wbc_icon_box][/vc_column_inner][vc_column_inner width="1/4"][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomInUp" heading="INTEGRITY, GOVERNANCE, COMPLAINCE" icon_size="65" icon_bg_color="#fd9528" icon_color_hover="#ffffff" icon_color="#ffffff" icon_bg_color_hover="#ffffff" icon_img="1948" icon_border_color_hover="#ffffff" icon_outline_color_hover="#fd9528" icon_outline_spacing="8" icon_outline_color="#ffffff" heading_size="25"]Spills, Leaks, Contaminations, Inference, Training time attacks, Environmental, Transboundary pollutions. &nbsp;[/wbc_icon_box][/vc_column_inner][/vc_row_inner][vc_empty_space height="20px"][vc_empty_space][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row row_type="full_width" type="container" bg_select="bg_color_section" p_top="60" p_bottom="50" border_color="#ebebeb" anchor="About" bg_color="#ffffff"][vc_column][wbc_heading tag="h3" heading_style="heading-3" align="center" title="WE HAVE A |SOLUTION|" font_size="35" m_bottom="0"][wbc_heading tag="h1" heading_style="heading-3" align="center" title="|SECURITY| FOR GEN AI APPS, AI AGENTS, WORKFLOWS" font_size="35" m_bottom="0"][wbc_heading tag="h3" heading_style="heading-3" align="center" title="END-TO-END, |INTEROPERABLE|" font_size="35" m_bottom="0"][wbc_hr height="5" width="85" bg_color="#ff6632"][wbc_heading tag="div" align="center" title="Designed for the enterprise. |Enhance, Optimize, Manage| security of Generative AI applications and workflows" font_size="25" m_bottom="37" max_width="750" m_left="auto" m_right="auto"][/vc_column][vc_column width="1/2"][vc_empty_space height="160px"][vc_tta_pageable no_fill_content_area="true" autoplay="20" active_section="1" pagination_style="outline-square" css_animation="none" css=".vc_custom_1726183319861{background-color: #f9f9f9 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}"][vc_tta_section title="Section 1" tab_id="1722657998050-4040a871-ec3d"][video_player_for_wpbakery video="1784" controls="" autoplay="autoplay" muted="muted" loop="loop"][/vc_tta_section][vc_tta_section title="Section 3" tab_id="1722707112966-0a941959-ec34"][video_player_for_wpbakery video="1788" controls="" autoplay="autoplay" muted="muted" loop="loop"][/vc_tta_section][vc_tta_section title="Section 3" tab_id="1725135056120-87e686b5-47d7"][video_player_for_wpbakery video="1776" controls="" autoplay="autoplay" muted="muted" loop="loop"][/vc_tta_section][/vc_tta_pageable][/vc_column][vc_column width="1/2"][wbc_heading tag="h4" heading_style="heading-3" title="UNCOVER SECURITY BLIND SPOTS" font_size="25" m_bottom="0"][vc_empty_space height="20px"][wbc_heading tag="h3" heading_style="heading-1" title="AI ENVIRONMENTS ARE COMPLEX, VULNERABLE, MULTI-PRONGED" font_size="35" m_bottom="0"][wbc_hr height="5" width="85" bg_color="#ff6632" m_left="0"][wbc_heading tag="div" title="Generative AI is the new IT Perimeter. Data science is new Security Realm." font_size="25" m_bottom="15" max_width="750" m_left="auto" m_right="auto" m_top="auto"][wbc_button button_text="TURN COMPLEXITY INTO CLARITY" align_button="left" font_size="25" hover_bg_color="#fbfbfb" hover_border_color="#fbfbfb" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" el_class="scroll-button" link="url:%231722707112966-0a941959-ec34" padding_top="0" padding_bottom="0" margin_top="0" margin_bottom="0"][vc_column_text]Discover, track, alert on insecure access,  unusual usage of AI assets. Trace back to single point-of-origin  with AI lineage. 360 view  command, control,  reconnaissance,  lateral movements.x[/vc_column_text][wbc_button button_text="ADVERSARIAL LLM & ML THREAT DETECTION" align_button="left" font_size="25" hover_bg_color="#ffffff" hover_border_color="#ffffff" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" link="url:%231725135056120-87e686b5-47d7" el_class="scroll-button" padding_top="0" padding_bottom="0" padding_right="auto" margin_top="0" margin_bottom="0" margin_left="0" margin_right="0"][vc_column_text]Detect Adversarial threats on LLMs, Models, poison, evasion, exfiltration, infiltration, feature corruption attacks using IOC, IOA's, threat intelligence. Detect malicious injected exploitable deltas.[/vc_column_text][wbc_button button_text="LLM & MODEL VULNERABILITIES MANAGEMENT" align_button="left" font_size="25" hover_bg_color="#fbfbfb" hover_border_color="#fbfbfb" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" el_class="scroll-button" link="url:%231722657998050-4040a871-ec3d" padding_top="0" padding_bottom="0" margin_top="0" margin_bottom="0"][vc_column_text]Automated LLM and model Vulnerability scan. Domain-specific integration.  Recommendations, Reviews,Issues, Model, LLM, Prompt, RAG Vulnerability database.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="full_width" type="container" bg_select="bg_color_section" p_top="60" p_bottom="50" border_color="#ebebeb" anchor="mobile-app"][vc_column width="1/2"][wbc_heading tag="h4" heading_style="heading-3" title="SECURE WAY TO USE AI FOR BUSINESS" font_size="25" m_bottom="0"][wbc_heading tag="h3" heading_style="heading-1" title="STOP RISKS THAT STEAL INTELLIGENCE AND DERAIL OPERATIONS" font_size="35" m_bottom="0"][wbc_hr height="5" width="85" bg_color="#ff6632" m_left="0"][wbc_heading tag="div" title="Generative AI is New Attack Vector endangering Enterprises. Elevate Security for high-value use cases. Ensure the reliability and trustworthiness of LLMs." font_size="22" m_bottom="5" max_width="750" m_left="auto" m_right="auto" p_top="0" p_bottom="0"][wbc_button button_text="DETECT ROGUE MODELS, RISKY PIPELINES," align_button="left" font_size="25" hover_bg_color="#fbfbfb" hover_border_color="#fbfbfb" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" link="url:%231725134549782-2a2097b8-eb5c" el_class="scroll-button" padding_top="10" padding_bottom="0"][wbc_button button_text="HARMFUL PROMPTS" align_button="left" font_size="25" hover_bg_color="#fbfbfb" hover_border_color="#fbfbfb" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" link="url:%231725134549782-2a2097b8-eb5c" el_class="scroll-button" padding_top="10" padding_bottom="0"][vc_column_text]Training, Evaluation, Inference analytics, Log anomaly detection, Metric anomaly detection, Model behavior analytics,  Prompt usage analytics, detect corrupt outputs. Severity, Explainability, Compliance scores. Recommendations, Reviews.[/vc_column_text][wbc_button button_text="ZERO-TRUST LLMs, ENSURE INTEGRITY," align_button="left" font_size="25" hover_bg_color="#ffffff" hover_border_color="#ffffff" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" link="url:%231725134421148-24abbde7-41d3" el_class="scroll-button" padding_top="0" padding_bottom="0" margin_top="0" margin_bottom="0"][wbc_button button_text="RELIABILITY OF LLM's" align_button="left" font_size="25" hover_bg_color="#ffffff" hover_border_color="#ffffff" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" link="url:%231725134421148-24abbde7-41d3" el_class="scroll-button" padding_top="0" padding_bottom="0" margin_top="0" margin_bottom="0"][vc_column_text]Use domain-specific guardrails. Audit upstream dependency pipelines. Integrity verifications at runtime. Detect tokenizer manipulations in LLMs. Monitor Tokenizer for files any supply chain attacks.[/vc_column_text][wbc_button button_text="SECURE ACCESS TO AI RESOURCES IN AI ENVIRONMENTS" align_button="left" font_size="25" hover_bg_color="#fbfbfb" hover_border_color="#fbfbfb" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" link="url:%231724502197959-c60efa6e-15ac" el_class="scroll-button" padding_top="0" padding_bottom="0" margin_top="0" margin_bottom="0"][vc_column_text]Ensure security controls to LLM’s ready for enterprise infrastructure. Assign the AI service roles on the AI resource's to Managed identities. SPOT and STOP Attacks your AI compute, gpu, ext,int traffic, denial  attacks.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space height="256px"][vc_tta_pageable no_fill_content_area="true" autoplay="20" active_section="1" pagination_style="outline-square" css_animation="none"][vc_tta_section title="Section 1" tab_id="1724502197959-c60efa6e-15ac"][video_player_for_wpbakery video="1783" controls="" autoplay="autoplay" muted="muted" loop="loop"][/vc_tta_section][vc_tta_section title="Section 1" tab_id="1725134421148-24abbde7-41d3"][video_player_for_wpbakery video="1779" controls="" autoplay="autoplay" muted="muted" loop="loop"][/vc_tta_section][vc_tta_section title="Section 1" tab_id="1725134549782-2a2097b8-eb5c"][video_player_for_wpbakery video="1780" controls="" autoplay="autoplay" muted="muted" loop="loop"][/vc_tta_section][/vc_tta_pageable][/vc_column][/vc_row][vc_row row_type="full_width" type="container" bg_select="bg_color_section" p_top="55" p_bottom="0" border_color="#ebebeb" anchor="mobile-app" bg_color="#ffffff" m_top="0" m_bottom="0"][vc_column width="1/2" p_bottom="0" m_bottom="0"][vc_empty_space height="256px"][vc_tta_pageable no_fill_content_area="true" autoplay="20" active_section="1" pagination_style="outline-square" css_animation="none" css=".vc_custom_1726183045693{background-color: #f9f9f9 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}"][vc_tta_section title="Section 3" tab_id="1724550207880-ed0d0701-3ed0"][video_player_for_wpbakery video="1782" controls="" autoplay="autoplay" muted="muted" loop="loop"][/vc_tta_section][vc_tta_section title="Section 3" tab_id="1725133869370-879a4bc8-e560"][video_player_for_wpbakery video="1781" controls="" autoplay="autoplay" muted="muted" loop="loop"][/vc_tta_section][vc_tta_section title="Section 3" tab_id="1725133925576-7a18b8c2-4bdb"][video_player_for_wpbakery video="1787" controls="" autoplay="autoplay" muted="muted" loop="loop"][/vc_tta_section][/vc_tta_pageable][/vc_column][vc_column width="1/2"][wbc_heading tag="h4" heading_style="heading-3" title="SENSITIVE, COPYRIGHT LEGAL, PRIVACY" font_size="25" m_bottom="0"][wbc_heading tag="h3" heading_style="heading-1" title="ENHANCE PRIVACY WITH DOMAIN SPECIFIC GUARDRAILS" font_size="35" m_bottom="0"][wbc_hr height="5" width="85" bg_color="#ff6632" m_left="0"][wbc_heading tag="div" title="Generative AI opens up all kinds of opportunities to obtain sensitive data. Generative AI pose the greatest risk yet with a variety of concerns around." font_size="25" m_bottom="37" max_width="750" m_left="auto" m_right="auto"][wbc_button button_text="IDENTIFY AND OBFUSCATE SENSITIVE INFORMATION" align_button="left" font_size="25" hover_bg_color="#fbfbfb" hover_border_color="#fbfbfb" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" link="url:%231725133869370-879a4bc8-e560" el_class="scroll-button"][vc_column_text]Detect, Redact, Alert Sensitive information disclosures, Data privacy violations, PII, PHI, Copyright Legal exposures in all Generative AI applications in environment.[/vc_column_text][wbc_button button_text="INTEGRATION WITH TOP GENERATIVE AI PLATFORMS" align_button="left" font_size="25" hover_bg_color="#ffffff" hover_border_color="#ffffff" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" link="url:%231724550207880-ed0d0701-3ed0" el_class="scroll-button"][vc_column_text]Interoperable with your GenAI stack integrations with top providers, platforms, tools.[/vc_column_text][wbc_button button_text="AI FORENSICS, GOVERNANCE, COMPLIANCE" align_button="left" font_size="25" hover_bg_color="#fbfbfb" hover_border_color="#fbfbfb" hover_color="#0058f2" color="#000000" bg_color="#ffffff" padding_left="0" link="url:%231724550207880-ed0d0701-3ed0" el_class="scroll-button"][vc_column_text]Enriched ADR (AI Detection  &amp; Response) events with Alert data and forward to SIEM.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="full_width" type="container" bg_select="bg_color_section" p_top="60" p_bottom="35" border_color="#ebebeb" anchor="services"][vc_column][wbc_heading tag="h4" heading_style="heading-3" align="center" wbc_animation="slideInDown" title="DESIGNED FOR ENTERPRISE" font_size="30" m_bottom="0"][wbc_heading tag="h3" heading_style="heading-3" align="center" title="ALERT AI |#1 GEN AI SECURITY PLATFORM OF CHOICE|" font_size="40" m_bottom="0"][wbc_hr height="5" width="85" bg_color="#ff6632"][wbc_heading tag="div" align="center" title="With over 100+ integrations and 1000+ detections, domain-specific security guardrails, easy-to-deploy and manage security platform seamlessly integrates AI workflows and applications." font_size="25" m_bottom="43" max_width="750" m_left="auto" m_right="auto"][/vc_column][vc_column width="1/3"][wbc_icon_box display_type="img" box_style="center" icon_style="square" icon_extra="outline" wbc_animation="zoomIn" heading="DISCOVERY" icon_size="70" box_link="url:https%3A%2F%2Falertai.com%2Fgenerative-ai-security-llm-security-services" icon_img="1948" icon_outline_color_hover="#ffffff" icon_outline_spacing="8" icon_color_hover="#ffffff" icon_border_color_hover="#ffffff" icon_bg_color="#ffffff" icon_bg_color_hover="#ffffff" heading_size="25"] Discovery Alerts AI assets, AI Inventory, Catalog, Models, LLM's, Training, Inference Pipelines, Prompts, Cluster resources, Compute, Networks &nbsp; &nbsp;[/wbc_icon_box][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomIn" heading="LLM & ML PIPELINE ANALYTICS" icon_size="70" icon_img="1952" icon_outline_spacing="8" box_link="url:https%3A%2F%2Falertai.com%2Fgenerative-ai-security-llm-security-services%23ThreatDetection" heading_size="25"]Pipeline Alerts LLM and ML Pipelines Training, Evaluation, Inference Metrics, Recommendations, Data skew detection, Spills, leaks, Rogue pipelines, Run, Usage Alerts. &nbsp; &nbsp; &nbsp; &nbsp;[/wbc_icon_box][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomIn" heading="PRIVACY, SENSITIVE INFORMATION" icon_size="70" icon_img="1962" icon_outline_spacing="8" box_link="url:https%3A%2F%2Falertai.com%2Fgenerative-ai-security-llm-security-services%23PrivacySensitiveContent" icon_color_hover="#ee7125" heading_size="25"] Data Privacy Alerts Detection, Redaction and PII, PHI Obfuscation, Data privacy in Prompt response queries, embeddings, Copyright and Legal exposures, Removal requests, Suppression list entries, Sensitive content filters &nbsp; &nbsp;[/wbc_icon_box][/vc_column][vc_column width="1/3" content_align="text-center"][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomIn" heading="TRACKING ANALYTICS" icon_size="70" box_link="url:https%3A%2F%2Falertai.com%2Fgenerative-ai-security-llm-security-services%23DiscoveryTrackingLineage|title:Alert%20AI%20security%20integration" icon_img="1950" icon_outline_spacing="8" heading_size="25"] Tracking Alerts Experiments, Jobs, Runs, Datasets, Models, Versions, Artifacts, Parameters,Metrics, Predictions, LLM's Interactions, Prompts, Tokenizers &nbsp;[/wbc_icon_box][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomIn" heading="LLM & MODEL VULNERABILITIES" icon_size="60" box_link="url:https%3A%2F%2Falertai.com%2Fgenerative-ai-security-llm-security-services%23Vulnerabilities|title:Pipeline%20Detection" icon_img="1956" icon_outline_spacing="8" heading_size="25"]Vulnerability scan Alerts LLM and Model vulnerabilities, Prompt Injection, Perturbations, Information Exposures, Hallucination, Misinformation, categorization, recommendations. &nbsp; &nbsp; &nbsp;[/wbc_icon_box][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomIn" heading="ADVERSARIAL THREAT DETECTION" icon_size="70" icon_img="1978" icon_outline_spacing="8" box_link="url:https%3A%2F%2Falertai.com%2Fgenerative-ai-security-llm-security-services%23ThreatDetection" heading_size="25"] Indicators, Threat Data, Alerts Security models for Adversarial ML &amp; LLM attacks, Indicators of Attack, Indicators of Compromise, Threat modelling, Feature extraction,Metrics, Events, Logs, Trace data, Anomaly detection Alerts. &nbsp;[/wbc_icon_box][/vc_column][vc_column width="1/3" content_align="text-center"][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomIn" heading="AI LINEAGE" icon_size="70" icon_img="1955" icon_outline_spacing="8" box_link="url:https%3A%2F%2Falertai.com%2Fgenerative-ai-security-llm-security-services%23DiscoveryTrackingLineage" heading_size="25"]Data Lineage Alerts Identify Data sources, Data types, Versions, Map, Topology of Data origin and their Lineage, Detect data contamination attacks, environmental risks in LLM &amp; ML, training copyright, classified data[/wbc_icon_box][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomIn" heading="PROMPT SECURITY & INTEGRITY" icon_size="70" icon_img="1980" icon_outline_spacing="8" box_link="url:https%3A%2F%2Falertai.com%2Fgenerative-ai-security-llm-security-services%23PrivacySensitiveContent" heading_size="25"] Prompt usage Alerts Prompt injections, Embedding operations, Response Alerts, Token utilization, Model Utilization, Token transaction Alerts, Secure LLM Tokenizer, Application Integrity, Insecure prompts, RAG, fine-tuning Alerts [/wbc_icon_box][wbc_icon_box display_type="img" box_style="center" wbc_animation="zoomIn" heading="AI FORENSICS" icon_size="70" icon_img="1961" icon_outline_spacing="8" box_link="url:https%3A%2F%2Falertai.com%2Fgenerative-ai-security-llm-security-services%23ModelAnalyticsGovernance" heading_size="25"]Audits and Reports Audit trails, Feedback Loop, Recommendations, Model and Datasets versions, Model performance data, accountability and traceability Reports, Create events for security operations center (SOC) analysts, Log Forwarding Tagged AI risk events to SIEM.[/wbc_icon_box][/vc_column][/vc_row][vc_row bg_select="bg_color_section" p_top="150" p_bottom="35" border_color="#ebebeb" bg_color="#ffffff"][vc_column][wbc_heading tag="h4" heading_style="heading-3" align="center" wbc_animation="slideInDown" title="INTEGRATIONS WITH POPULAR PROVIDERS, PLATFORMS" font_size="25" m_bottom="0"][wbc_heading tag="h2" heading_style="heading-3" align="center" title="OVER 100+ |INTEGRATIONS ACROSS AI STACK|" font_size="40" m_bottom="0"][wbc_hr height="5" width="85" bg_color="#ff6632"][wbc_heading tag="div" align="center" title="Ensure domain-specific AI applications are guarded securely, across organization." font_size="25" m_bottom="43" max_width="750" m_left="auto" m_right="auto"][vc_media_grid style="load-more" items_per_page="4" element_width="3" item="masonryMedia_BorderedScale" btn_color="danger" btn_size="lg" initial_loading_animation="bounceIn" grid_id="vc_gid:1731889655302-074deb41efe60b84be69855d5370b367-7" include="1505,1501,1531,1556,1530,1518,1553,1499,1513,1503,1514,1554,1517,1506,1528,1519,1512,1524,1508,1532,1521,1498,1507,1522,1515,1516,1509,1526,1520,1510,1523,1527" css=".vc_custom_1723362115300{margin-top: 0px !important;margin-right: 40px !important;margin-bottom: 0px !important;margin-left: 40px !important;border-top-width: 10px !important;border-right-width: 40px !important;border-bottom-width: 10px !important;border-left-width: 10px !important;padding-top: 20px !important;padding-right: 10px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;border-left-color: #000000 !important;border-right-color: #000000 !important;border-top-color: #000000 !important;border-bottom-color: #000000 !important;}"][vc_empty_space][vc_empty_space][/vc_column][vc_column wbc_animation="slideInDown"][wbc_heading tag="h4" heading_style="heading-3" align="center" title="TRY OUR SOLUTION" font_size="25" m_bottom="0" p_top="80"][wbc_heading tag="h3" heading_style="heading-3" align="center" title="IN |MARKETPLACE|" font_size="40" m_bottom="0"][wbc_hr height="5" width="85" bg_color="#ff6632"][wbc_heading tag="div" align="center" title="#1 GenAI security platform of choice. The first security platform to secure GenAI applications." font_size="25" m_bottom="43" max_width="750" m_left="auto" m_right="auto"][vc_images_carousel images="1531,1505,1501" img_size="400*300" onclick="link_no" mode="vertical" speed="4000" autoplay="yes" hide_pagination_control="yes" hide_prev_next_buttons="yes" wrap="yes" css_animation="none" css=".vc_custom_1723707826831{margin-right: 500px !important;margin-left: 500px !important;border-radius: 2px !important;}"][/vc_column][vc_column][/vc_column][/vc_row][vc_row row_type="full_width" type="container" bg_select="bg_color_section" anchor="industries" p_top="65"][vc_column wbc_animation="slideInDown" content_align="text-left"][wbc_heading tag="h3" heading_style="heading-3" align="center" title="ELEVATE YOUR GENERATIVE AI SECURITY" font_size="25" m_bottom="0"][wbc_heading tag="h3" heading_style="heading-3" align="center" title="|ENHANCING SECURITY IN| GENERATIVE AI SOLUTIONS" font_size="40" m_bottom="0"][wbc_hr height="5" width="85" bg_color="#ff6632"][wbc_heading tag="div" align="center" title="Industry solutions leverage Alert AI to |Enhance, Optimize, Manage| security of Generative AI applications and workflows with domain specific security guardrails." font_size="25" m_bottom="37" max_width="750" m_left="auto" m_right="auto"][wbc_portfolio layout_type="masonry" img_size="post-500x400-image" order_by="ID" order_dir="ASC" group_lightbox="yes" gap="5" show_filter="yes" filter_align="center" cols_s="2" cols_xl="5" cols_l="5" overlay_color="#ee7125" all_word="All"][vc_empty_space height="20px"][vc_empty_space][vc_empty_space][/vc_column][/vc_row][vc_row match_height="yes" vertical_center="yes" row_type="full_width" type="full_screen" font_color="#ffffff"][vc_column width="1/2" parallax_repeat="cover" bg_image_postions="center center" wbc_animation="slideInDown" p_top="92" p_left="4%" p_right="4%" parallax_img="1535" p_bottom="250"][/vc_column][vc_column width="1/2" parallax_repeat="cover" bg_image_postions="center center" font_color="#ffffff" p_left="4%" p_right="4%" p_top="4%"][wbc_heading tag="div" align="center" title="``We’re in a great spot. A lot of the trends in the world are accelerating the movement to what we do. Customers are in AI. Now they are exploring Generative AI in Business. They want enhance, optimize, manage security and integrity of their AI applications. They want to protect models, intelligence, privacy — all of the stuff we are doing. I feel like we’re in the bullseye of where the world’s going``. | - Srini Mommileti CEO, ALERT AI, Ex Palo Alto Networks, Ex Gigamon|" font_size="25" color="#000000" p_top="40" wbc_color="#919191"][vc_btn title="JOIN OUR DEMO" color="danger" align="center" css_animation="slideInDown" css=".vc_custom_1725137639560{margin-top: 20px !important;margin-bottom: 80px !important;margin-left: -100px !important;}" link="url:%23contact"][/vc_column][/vc_row][vc_row row_type="full_width" type="full_screen" p_top="70" p_bottom="130" bg_color="#ffffff"][vc_column wbc_animation="slideInDown"][wbc_heading tag="h4" heading_style="heading-3" align="center" wbc_animation="slideInDown" title="ABOVE AND BEYOND" font_size="14" m_bottom="0" color="#ffffff"][wbc_heading tag="h4" heading_style="heading-3" align="center" title="ABOVE AND BEYOND" font_size="25" m_bottom="0" color="#000000" wbc_color="#ff6632"][wbc_heading tag="h3" heading_style="heading-3" align="center" title="|OUR| MILESTONES" font_size="40" m_bottom="0" color="#000000" wbc_color="#ff6632"][wbc_hr height="5" width="85" bg_color="#ff6632"][wbc_heading tag="div" align="center" title="We are at intersection of AI and Cyber Warfare. 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class="page-wrapper"> <!-- Page Title/BreadCrumb --><div class="page-title-wrap"><div class="container clearfix"><h2 class="entry-title">Retail Industry &#8211; Generative AI security</h2><ul class="breadcrumb"><li><a href="https://alertai.com">Home</a></li><li>Retail Industry &#8211; Generative AI security</li></ul></div></div> <!-- BEGIN MAIN --> <div class="main-content-area clearfix"> <div class="container"> <div class="row"> <div class="col-md-9"> <div class="posts"> <article id="post-1884" class="clearfix post-1884 wbc-portfolio type-wbc-portfolio status-publish has-post-thumbnail hentry portfolio-filter-genai-llms-in-retail"> <div class="post-featured"><div class="wbc-image-wrap"><img fetchpriority="high" width="560" height="350" src="https://alertai.com/wp-content/uploads/2024/08/retail-pic-0827.jpg" class="attachment-large size-large wp-post-image" alt="Gen AI security, Generative AI security,Security for Gen AI LLM security,Model security,Prompt security,RAG security,AI vulnerabilities, vulnerabilities in AI AI risks, GenAI risks, risks in GenAI,AI privacy, Privacy in AI,AI pipeline security GEN AI in industries,GEN AI solutions,LLM Testing, GenAI testing" decoding="async" srcset="https://alertai.com/wp-content/uploads/2024/08/retail-pic-0827.jpg 560w, https://alertai.com/wp-content/uploads/2024/08/retail-pic-0827-300x188.jpg 300w, https://alertai.com/wp-content/uploads/2024/08/retail-pic-0827-320x200.jpg 320w, https://alertai.com/wp-content/uploads/2024/08/retail-pic-0827-480x300.jpg 480w" sizes="(max-width: 560px) 100vw, 560px" /><div class="item-link-overlay"></div> <div class="wbc-extra-links"> <a data-fancybox title="genai risks genai security" href="https://alertai.com/wp-content/uploads/2024/08/retail-pic-0827.jpg" class="wbc-photo-up"><i class="fa fa-search"></i></a> </div> </div></div> <div class="post-contents"> <header class="post-header"> <h1 class="entry-title">Retail Industry &#8211; Generative AI security</h1> <div class="entry-meta"> <span class="date"><i class="far fa-calendar-alt"></i> August 28, 2024</span> <span class="user"><i class="fas fa-user"></i> By <a href="https://alertai.com/author/srinitagsecurity-ai/" title="Posts by Security Research, Alert AI" rel="author">Security Research, Alert AI</a></span> <span class="comments"><i class="fas fa-comments"></i> No Comments</span> </div> </header> <div class="entry-content clearfix"> <div class="wpb-content-wrapper"><div class="lnkdn_buttons"><div class="lnkdn-share-button"> <script type="IN/Share" data-url="https://alertai.com/generative-ai-security-llm-security-models-risks/security-context-and-impact-of-generative-ai-in-retail-industry/" data-counter=""></script> </div><div class="lnkdn-follow-button"> <script type="IN/FollowCompany" data-id="104405749" data-counter="right"></script> </div></div><p>&nbsp;</p> <p>&nbsp;</p> <h2><span style="font-size: 24pt;"><strong>Generative AI Security</strong></span></h2> <h2>Generative AI in Retail</h2> <h2><b>The Evolving Business Model in Retail and the Impact of Large Language Models (LLMs)</b></h2> <p><span style="font-size: 18pt; color: #333333;">The retail industry has witnessed significant transformations over the past few decades, driven by technological advancements and changing consumer behavior. With the advent of e-commerce, omnichannel strategies, and personalized shopping experiences, the business model in retail has evolved to be more dynamic and customer-centric. One of the most recent and impactful technological innovations shaping the retail landscape is the integration of Large Language Models (LLMs).</span></p> <p><span style="font-size: 18pt; color: #333333;"><b>The Modern Retail Business Model</b></span></p> <p><span style="font-size: 18pt; color: #333333;">The traditional retail business model was largely based on brick-and-mortar stores, with a focus on product assortment, location, and price competitiveness. However, the modern retail business model has shifted towards a more holistic approach, integrating online and offline channels to create a seamless shopping experience. The key components of this evolved model include:</span></p> <p>&nbsp;</p> <ol> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Omnichannel Presence</b>: Retailers are no longer confined to physical stores. They have embraced e-commerce, mobile apps, and social media platforms to reach customers. The omnichannel approach ensures that customers can shop anytime, anywhere, and on any device, with a consistent brand experience across all touchpoints.</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Personalization</b>: With the help of data analytics and AI, retailers can now offer personalized product recommendations, tailored promotions, and customized shopping experiences. This level of personalization helps in building customer loyalty and increasing conversion rates.</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Supply Chain Optimization</b>: Efficient supply chain management is crucial for modern retail. Retailers are leveraging technology to optimize inventory levels, reduce delivery times, and improve order fulfillment processes. This ensures that products are available when and where customers want them.</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Customer Experience</b>: The focus has shifted from just selling products to enhancing the overall customer experience. Retailers are investing in creating engaging in-store experiences, offering value-added services, and providing exceptional customer support.</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Sustainability</b>: Consumers today are more conscious of the environmental impact of their purchases. Retailers are incorporating sustainability into their business models by offering eco-friendly products, reducing waste, and adopting sustainable practices across their operations.</span></li> </ol> <p><span style="font-size: 18pt; color: #333333;"><b>Use Cases of Large Language Models in Retail</b></span></p> <p><span style="font-size: 18pt; color: #333333;">LLMs, such as OpenAI’s GPT series, are revolutionizing the retail industry by enabling more intelligent and efficient interactions between retailers and customers. Here are some key use cases of LLMs in the retail domain:</span></p> <ol> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Personalized Customer Support</b>: LLMs can be integrated into chatbots and virtual assistants to provide personalized customer support. They can handle a wide range of customer queries, from product inquiries to order tracking, and offer personalized recommendations based on customer preferences and purchase history.</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Enhanced Product Descriptions</b>: Retailers can use LLMs to generate detailed and engaging product descriptions at scale. These models can analyze product attributes and generate descriptions that resonate with target audiences, improving SEO and increasing online visibility.</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Predictive Analytics</b>: LLMs can analyze vast amounts of data to predict customer behavior, market trends, and demand patterns. This helps retailers make data-driven decisions on inventory management, pricing strategies, and marketing campaigns.</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Content Generation for Marketing</b>: Creating content for marketing campaigns can be time-consuming. LLMs can generate compelling copy for emails, social media posts, and advertisements, enabling retailers to maintain a consistent brand voice across all marketing channels.</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Virtual Try-Ons and Product Customization</b>: LLMs can enhance virtual try-on experiences by understanding customer preferences and suggesting products that match their style. Additionally, they can assist in product customization by guiding customers through the process based on their inputs.</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Sentiment Analysis and Brand Monitoring</b>: Retailers can use LLMs to monitor social media and other online platforms for customer sentiment. By analyzing customer feedback and reviews, retailers can gain insights into their brand perception and make necessary adjustments to their strategies.</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;"><b>Dynamic Pricing Strategies</b>: LLMs can analyze market conditions, competitor pricing, and customer behavior to suggest optimal pricing strategies. This ensures that retailers remain competitive while maximizing profits.</span></li> </ol> <p>&nbsp;</p> <p><span style="font-size: 18pt; color: #333333;">The integration of LLMs into the retail business model is transforming the way retailers operate and interact with customers. By leveraging the power of AI, retailers can enhance personalization, streamline operations, and deliver exceptional customer experiences. As technology continues to evolve, the role of LLMs in retail will only grow, making them an essential tool for retailers looking to stay ahead in a competitive market.</span></p> <p><span style="font-size: 18pt; color: #333333;">The future of retail lies in the seamless integration of technology with human touch, and LLMs are at the forefront of this transformation. Retailers who embrace these innovations will be well-positioned to thrive in the ever-changing retail landscape.</span>[/vc_column_text][/vc_column][/vc_row]<div class="vc_row wpb_row "> <div class="wpb_column vc_column_container vc_col-sm-12 "><div class="vc_column-inner " > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><span style="font-size: 18pt; color: #333333;"><img decoding="async" class="alignnone wp-image-1632 size-large" src="https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-1024x683.jpg" alt="ALERT AI, Generative AI Security, AI Privacy, LLM Vulnerabilities, Adversarial Risks, GenAI security, ALERT AI Generative AI Security platform" width="1024" height="683" srcset="https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-1024x683.jpg 1024w, https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-300x200.jpg 300w, https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-768x512.jpg 768w, https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-1536x1024.jpg 1536w, https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-2048x1366.jpg 2048w, https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-600x400.jpg 600w, https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-1140x760.jpg 1140w, https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-848x565.jpg 848w, https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-320x213.jpg 320w, https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-480x320.jpg 480w, https://alertai.com/wp-content/uploads/2024/08/shutterstock_security_shield-800x533.jpg 800w" sizes="(max-width: 1024px) 100vw, 1024px" /></span></p> <p>&nbsp;</p> <h3></h3> <h3><span style="font-size: 18pt; color: #333333;">Generative AI in Business Applications introducing a host of new Attack vectors and threats that escape traditional firewalls.</span></h3> <p><span style="font-size: 18pt; color: #333333;">&#8220;The risks are of High stakes..&#8221;</span></p> <p><span style="font-size: 18pt; color: #333333;">&#8220;Unguarded would lead to Major fallouts&#8230;&#8221;</span></p> <p>&nbsp;</p> <h3><span style="font-size: 18pt; color: #333333;">Security risks using Generative AI in Business application</span></h3> <p>&nbsp;</p> <h4><span style="font-size: 18pt; color: #333333;">Data Privacy and Security</span></h4> <p><span style="font-size: 18pt; color: #333333;">Sensitive Data Exposure</span></p> <ul> <li><span style="font-size: 18pt; color: #333333;">Generative AI applications in Business using LLMs can inadvertently reveal sensitive information</span></li> <li><span style="font-size: 18pt; color: #333333;">LLM is trained on proprietary or customer data augmentation, there&#8217;s a risk of that information being exposed</span></li> </ul> <p><span style="font-size: 18pt; color: #333333;">Data Breaches</span></p> <ul> <li><span style="font-size: 18pt; color: #333333;">Generative AI applications in Business must have protection,  if  an LLM&#8217;s underlying data infrastructure is compromised, attackers gain access to confidential financial data.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 18pt; color: #333333;"><img decoding="async" class="alignnone wp-image-1836 size-full" src="https://alertai.com/wp-content/uploads/2024/08/data-leakage-ai.jpg" alt="ALERT AI, Generative AI Security, AI Privacy, LLM Vulnerabilities, Adversarial Risks, GenAI security, ALERT AI Generative AI Security platform" width="922" height="292" srcset="https://alertai.com/wp-content/uploads/2024/08/data-leakage-ai.jpg 922w, https://alertai.com/wp-content/uploads/2024/08/data-leakage-ai-300x95.jpg 300w, https://alertai.com/wp-content/uploads/2024/08/data-leakage-ai-768x243.jpg 768w, https://alertai.com/wp-content/uploads/2024/08/data-leakage-ai-848x269.jpg 848w, https://alertai.com/wp-content/uploads/2024/08/data-leakage-ai-320x101.jpg 320w, https://alertai.com/wp-content/uploads/2024/08/data-leakage-ai-480x152.jpg 480w, https://alertai.com/wp-content/uploads/2024/08/data-leakage-ai-800x253.jpg 800w" sizes="(max-width: 922px) 100vw, 922px" /></span></p> <p>&nbsp;</p> <h4></h4> <h4><span style="font-size: 18pt; color: #333333;">Copyright and Legal information</span></h4> <ul> <li><span style="font-size: 18pt; color: #333333;">Generative AI applications in Business using Large Language Models (LLMs) must be designed to respect copyright laws by avoiding the unauthorized use of copyrighted text during training and deployment, ensuring that all content generated adheres to legal and ethical standards.</span></li> </ul> <h4><span style="font-size: 18pt; color: #333333;">Sensitive content exposures</span></h4> <ul> <li><span style="font-size: 18pt; color: #333333;">Generative AI applications in Business using LLMs must be carefully managed to prevent the generation or dissemination of sensitive or harmful content, safeguarding user interactions and upholding privacy and security protocols.</span></li> </ul> <h4><span style="font-size: 18pt; color: #333333;">Integrity of AI application</span></h4> <ul> <li><span style="font-size: 18pt; color: #333333;">Maintaining the integrity of Generative AI applications in Business using LLMs involves implementing rigorous security measures and validation processes to protect the system from tampering and ensure reliable and unbiased outputs.</span></li> </ul> <p><span style="font-size: 18pt; color: #333333;">Tokenizer Manipulation Attacks</span></p> <ul> <li><span style="font-size: 18pt; color: #333333;">Tokenizer manipulation attacks in Generative AI applications in Business prone to exploit and vulnerabilities in text processing, potentially causing incorrect or malicious outputs, necessitating robust defenses and regular updates to counteract such risks.</span></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: 18pt; color: #333333;"><img loading="lazy" decoding="async" class="alignnone wp-image-1801 size-full" src="https://alertai.com/wp-content/uploads/2024/08/mitre-seq2.jpg" alt="ALERT AI, Generative AI Security, AI Privacy, LLM Vulnerabilities, Adversarial Risks, GenAI security, ALERT AI Generative AI Security platform" width="1985" height="478" srcset="https://alertai.com/wp-content/uploads/2024/08/mitre-seq2.jpg 1985w, https://alertai.com/wp-content/uploads/2024/08/mitre-seq2-300x72.jpg 300w, https://alertai.com/wp-content/uploads/2024/08/mitre-seq2-1024x247.jpg 1024w, https://alertai.com/wp-content/uploads/2024/08/mitre-seq2-768x185.jpg 768w, https://alertai.com/wp-content/uploads/2024/08/mitre-seq2-1536x370.jpg 1536w, https://alertai.com/wp-content/uploads/2024/08/mitre-seq2-1140x275.jpg 1140w, https://alertai.com/wp-content/uploads/2024/08/mitre-seq2-848x204.jpg 848w, https://alertai.com/wp-content/uploads/2024/08/mitre-seq2-320x77.jpg 320w, https://alertai.com/wp-content/uploads/2024/08/mitre-seq2-480x116.jpg 480w, https://alertai.com/wp-content/uploads/2024/08/mitre-seq2-800x193.jpg 800w" sizes="(max-width: 1985px) 100vw, 1985px" /></span></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: 18pt; color: #333333;">Bias and Fairness</span></p> <h5><span style="font-size: 18pt; color: #333333;">Algorithmic Bias</span></h5> <ul> <li><span style="font-size: 18pt; color: #333333;">Generative AI applications in Business using LLMs can perpetuate and even amplify biases present in their training data, leading to unfair treatment of certain groups of customers.</span></li> <li><span style="font-size: 18pt; color: #333333;">This is particularly concerning in credit scoring, loan approvals, and other financial decisions.</span></li> </ul> <h5><span style="font-size: 18pt; color: #333333;">Discrimination</span></h5> <ul> <li><span style="font-size: 18pt; color: #333333;">Unchecked biases can result in discriminatory practices, which can lead to regulatory and reputational risks for financial institutions.</span></li> </ul> <h4><span style="font-size: 18pt; color: #333333;">Manipulation</span></h4> <ul> <li><span style="font-size: 18pt; color: #333333;">Spills, leaks, contaminations during training, feedback loop, retraining, inference time attacks</span></li> </ul> <h4><span style="font-size: 18pt; color: #333333;">Phishing and Social Engineering</span></h4> <ul> <li><span style="font-size: 18pt; color: #333333;">Generative AI applications in Business can be used to generate highly convincing phishing emails or messages, making it easier for attackers to deceive employees or customers.</span></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: 18pt; color: #333333;"><img loading="lazy" decoding="async" class="alignnone wp-image-1799 size-full" src="https://alertai.com/wp-content/uploads/2024/08/adversarial-ml-threats.jpg" alt="ALERT AI, Generative AI Security, AI Privacy, LLM Vulnerabilities, Adversarial Risks, GenAI security, ALERT AI Generative AI Security platform" width="1527" height="350" srcset="https://alertai.com/wp-content/uploads/2024/08/adversarial-ml-threats.jpg 1527w, https://alertai.com/wp-content/uploads/2024/08/adversarial-ml-threats-300x69.jpg 300w, https://alertai.com/wp-content/uploads/2024/08/adversarial-ml-threats-1024x235.jpg 1024w, https://alertai.com/wp-content/uploads/2024/08/adversarial-ml-threats-768x176.jpg 768w, https://alertai.com/wp-content/uploads/2024/08/adversarial-ml-threats-1140x261.jpg 1140w, https://alertai.com/wp-content/uploads/2024/08/adversarial-ml-threats-848x194.jpg 848w, https://alertai.com/wp-content/uploads/2024/08/adversarial-ml-threats-320x73.jpg 320w, https://alertai.com/wp-content/uploads/2024/08/adversarial-ml-threats-480x110.jpg 480w, https://alertai.com/wp-content/uploads/2024/08/adversarial-ml-threats-800x183.jpg 800w" sizes="(max-width: 1527px) 100vw, 1527px" /></span></p> <h4></h4> <h4><span style="font-size: 18pt;">Fraudulent Transactions</span></h4> <ul> <li><span style="font-size: 18pt; color: #333333;">Generative AI applications in Business using  Advanced LLMs could be used to manipulate transaction data or create false documentation, making fraud detection more challenging</span></li> </ul> <h4><span style="font-size: 18pt; color: #333333;">Operational Risks</span></h4> <p><span style="font-size: 18pt; color: #333333;">Model Inaccuracy</span></p> <ul> <li><span style="font-size: 18pt; color: #333333;">Inaccurate predictions or decisions made by LLMs can lead to financial losses.</span></li> <li><span style="font-size: 18pt; color: #333333;">For example, incorrect risk assessments or credit evaluations can impact the financial health of an institution.</span></li> </ul> <p><span style="font-size: 18pt; color: #333333;">Overreliance on Automation without survilliance</span></p> <ul> <li><span style="font-size: 18pt; color: #333333;">Unguarded dependence on LLMs for critical financial decisions without adequate human oversight can result in significant operational risks.</span></li> </ul> <h4><span style="font-size: 18pt; color: #333333;">Adversarial Attacks</span></h4> <p><span style="font-size: 18pt; color: #333333;">Adversarial Inputs</span></p> <ul> <li><span style="font-size: 18pt; color: #333333;">Generative AI applications in Business can be subjected to adversarial inputs. Malicious actors can craft inputs designed to confuse or mislead LLMs, potentially leading to incorrect outputs or actions that can be exploited.</span></li> </ul> <p><span style="font-size: 18pt; color: #333333;">Model Poisoning</span></p> <ul> <li><span style="font-size: 18pt; color: #333333;">Attackers can manipulate the training data or the model itself to introduce vulnerabilities or backdoors.</span></li> </ul> <h3></h3> <h3><span style="font-size: 18pt; color: #333333;">Attack cases</span></h3> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: 18pt; color: #333333;"><img loading="lazy" decoding="async" class="alignnone wp-image-1802 size-full" src="https://alertai.com/wp-content/uploads/2024/08/seq-diagram-genai-attack1.jpg" alt="ALERT AI, Generative AI Security, AI Privacy, LLM Vulnerabilities, Adversarial Risks, GenAI security, ALERT AI Generative AI Security platform" width="812" height="1091" srcset="https://alertai.com/wp-content/uploads/2024/08/seq-diagram-genai-attack1.jpg 812w, https://alertai.com/wp-content/uploads/2024/08/seq-diagram-genai-attack1-223x300.jpg 223w, https://alertai.com/wp-content/uploads/2024/08/seq-diagram-genai-attack1-762x1024.jpg 762w, https://alertai.com/wp-content/uploads/2024/08/seq-diagram-genai-attack1-768x1032.jpg 768w, https://alertai.com/wp-content/uploads/2024/08/seq-diagram-genai-attack1-320x430.jpg 320w, https://alertai.com/wp-content/uploads/2024/08/seq-diagram-genai-attack1-480x645.jpg 480w, https://alertai.com/wp-content/uploads/2024/08/seq-diagram-genai-attack1-800x1075.jpg 800w" sizes="(max-width: 812px) 100vw, 812px" /></span></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <ul> <li><span style="font-size: 18pt; color: #333333;">Exfiltration via Inference API</span></li> <li><span style="font-size: 18pt; color: #333333;">Exfiltration Cyber means</span></li> <li><span style="font-size: 18pt; color: #333333;">LLM Meta Prompt extraction</span></li> <li><span style="font-size: 18pt; color: #333333;">LLM Data leakage</span></li> <li><span style="font-size: 18pt; color: #333333;">Craft Adversarial Data</span></li> <li><span style="font-size: 18pt; color: #333333;">Denial of ML service</span></li> <li><span style="font-size: 18pt; color: #333333;">Spamming with Chaff Data</span></li> <li><span style="font-size: 18pt; color: #333333;">Erode ML Model integrity</span></li> <li><span style="font-size: 18pt; color: #333333;">Prompt injection</span></li> <li><span style="font-size: 18pt; color: #333333;">Plugin Compromise</span></li> <li><span style="font-size: 18pt; color: #333333;">Jailbreak</span></li> <li><span style="font-size: 18pt; color: #333333;">Backdoor ML Model</span></li> <li><span style="font-size: 18pt; color: #333333;">Poision training data</span></li> <li><span style="font-size: 18pt; color: #333333;">Inference API Access</span></li> <li><span style="font-size: 18pt; color: #333333;">ML supply chain compromise</span></li> <li><span style="font-size: 18pt; color: #333333;">Sensitive Information Disclosure</span></li> <li><span style="font-size: 18pt; color: #333333;">Supply Chain Vulnerabilities</span></li> <li><span style="font-size: 18pt; color: #333333;">Denial of Service</span></li> <li><span style="font-size: 18pt; color: #333333;">Insecured Output Handling</span></li> <li><span style="font-size: 18pt; color: #333333;">Insecure API/plugin/Agent</span></li> <li><span style="font-size: 18pt; color: #333333;">Excessive API/plugin/Agent Permissions<img loading="lazy" decoding="async" class="alignnone wp-image-1610 size-full" src="https://alertai.com/wp-content/uploads/2024/08/Services_invalid_model_access.jpg" alt="ALERT AI, Generative AI Security, AI Privacy, LLM Vulnerabilities, Adversarial Risks, GenAI security, ALERT AI Generative AI Security platform" width="960" height="540" srcset="https://alertai.com/wp-content/uploads/2024/08/Services_invalid_model_access.jpg 960w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_model_access-300x169.jpg 300w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_model_access-768x432.jpg 768w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_model_access-848x477.jpg 848w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_model_access-320x180.jpg 320w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_model_access-480x270.jpg 480w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_model_access-800x450.jpg 800w" sizes="(max-width: 960px) 100vw, 960px" /><img loading="lazy" decoding="async" class="alignnone wp-image-1609 size-full" src="https://alertai.com/wp-content/uploads/2024/08/Services_invalid_dataset.jpg" alt="ALERT AI, Generative AI Security, AI Privacy, LLM Vulnerabilities, Adversarial Risks, GenAI security, ALERT AI Generative AI Security platform" width="960" height="540" srcset="https://alertai.com/wp-content/uploads/2024/08/Services_invalid_dataset.jpg 960w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_dataset-300x169.jpg 300w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_dataset-768x432.jpg 768w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_dataset-848x477.jpg 848w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_dataset-320x180.jpg 320w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_dataset-480x270.jpg 480w, https://alertai.com/wp-content/uploads/2024/08/Services_invalid_dataset-800x450.jpg 800w" sizes="(max-width: 960px) 100vw, 960px" /></span></li> </ul> <h4></h4> <h4><span style="font-size: 18pt; color: #333333;">Regulatory Compliance</span></h4> <p><span style="font-size: 18pt; color: #333333;">Non-Compliance with Regulations</span></p> <ul> <li><span style="font-size: 18pt; color: #333333;">Financial institutions using Generative AI applications in Business must comply with various regulations related to data privacy, fairness, and transparency.</span></li> <li><span style="font-size: 18pt; color: #333333;">Generative AI applications in Business must be designed and implemented in ways that meet these regulatory requirements.</span></li> </ul> <p><span style="font-size: 18pt; color: #333333;">Audit and Explainability</span></p> <ul> <li><span style="font-size: 18pt; color: #333333;">Ensuring that Generative AI applications in Business  using LLMs&#8217; decisions can be audited and explained is crucial for regulatory compliance. Lack of transparency can pose significant challenges.</span></li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </article> <!-- ./post --> <!-- BEGIN AUTHOR --> <!-- END AUTHOR --> <div class="comment-block"> <div class="heading no-comments" id="comments"> <h4>No Comments</h4> </div> <div id="respond" class="comment-form"> <div class="heading"> <h4>Leave a Reply</h4> </div> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/generative-ai-security-llm-security-models-risks/security-context-and-impact-of-generative-ai-in-retail-industry/#respond" style="display:none;">Cancel reply</a></small> <form action="https://alertai.com/wp-comments-post.php?wpe-comment-post=alertai" method="post" id="reply" class="form-horizontal"> <div class="row"><p class="comment-form-author col-sm-6 col-md-4"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" aria-required='true' /></p> <p class="comment-form-email col-sm-6 col-md-4"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="text" value="" size="30" aria-required='true' /></p> <p class="comment-form-url col-sm-6 col-md-4"><label for="url">Website</label><input id="url" name="url" type="text" value="" size="30" /></p></div> <label for="message">Comment*</label><textarea id="message" name="comment" cols="90" rows="10"></textarea> <p class="form-submit"> <input name="submit" type="submit" id="submit" value="Post Comment" /> <input type='hidden' name='comment_post_ID' value='1884' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p> <p style="display: none !important;" class="akismet-fields-container" data-prefix="ak_"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="68"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p> </form> </div><!-- #respond --> </div> </div> <!-- ./posts --> </div><!-- ./col-sm-9 --> <!-- SideBar --> <div class="col-md-3"> <div class="side-bar"> <div class="widget widget_search"> <div class="widget search-widget"> <form method="get" id="searchform" action="https://alertai.com/" role="search" class="search-form"> <input type="search" name="s" value="" id="s" placeholder="Search Site.." /> </form> </div></div><div class="widget wbc-recent-post-widget"><h4 class="widget-title">Industries | Success stories</h4><ul class="wbc-recent-post-list"><li><div class="wbc-recent-post-img"> <div class="wbc-image-wrap"> <a href="https://alertai.com/generative-ai-security-llm-security-models-risks/security-context-and-impact-of-generative-ai-in-retail-industry/"><img width="150" height="150" src="https://alertai.com/wp-content/uploads/2024/08/retail-pic-0827-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Gen AI security, Generative AI security,Security for Gen AI LLM security,Model security,Prompt security,RAG security,AI vulnerabilities, vulnerabilities in AI AI risks, GenAI risks, risks in GenAI,AI privacy, Privacy in AI,AI pipeline security GEN AI in industries,GEN AI solutions,LLM Testing, GenAI testing" /> </a> <a class="item-link-overlay" href="https://alertai.com/generative-ai-security-llm-security-models-risks/security-context-and-impact-of-generative-ai-in-retail-industry/"></a> <div class="wbc-extra-links"> <a href="https://alertai.com/generative-ai-security-llm-security-models-risks/security-context-and-impact-of-generative-ai-in-retail-industry/" class="wbc-go-link"><i class="fa fa-link"></i></a> </div> </div></div><div class="widget-content"><h6><a href="https://alertai.com/generative-ai-security-llm-security-models-risks/security-context-and-impact-of-generative-ai-in-retail-industry/">Retail Industry &#8211; Generative AI security</a></h6><p>Generative AI in Retail. 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class="vc_column-inner " > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3><span style="font-size: 18pt; color: #333333;"><b>Alert AI</b></span></h3> <p><span style="font-size: 18pt; color: #333333;">Alert AI is end-to-end, Interoperable Generative AI security platform to help enhance security of Generative AI applications and workflows against potential adversaries, model vulnerabilities, privacy, copyright and legal exposures, sensitive information leaks, Intelligence and data exfiltration, infiltration at training and inference, integrity attacks in AI applications, anomalies detection and enhanced visibility in AI pipelines. forensics, audit,AI  governance in AI footprint.</span></p> <h2><span style="font-size: 18pt; color: #333333;"><b>Alert AI</b> Generative AI security platform</span></h2> <p><span style="font-size: 18pt; color: #333333;">What is at stake AI &amp; Gen AI in Business? We are addressing exactly that.</span></p> <p><span style="font-size: 18pt; color: #333333;">Generative AI security solution for Healthcare, Insurance, Retail, Banking, Finance, Life Sciences, Manufacturing.</span></p> <p><span style="font-size: 18pt; color: #333333;">Despite the Security challenges, the promise of Generative AI is enormous.</span></p> <p><span style="font-size: 18pt; color: #333333;">We are committed to enhance the security of Generative AI applications and workflows in industries and enterprises to reap the benefits .</span></p> <h3><span style="font-size: 18pt; color: #333333;"><strong>Alert AI Generative AI Security Services</strong></span></h3> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: 18pt; color: #333333;"><img loading="lazy" decoding="async" class="alignnone wp-image-1812 size-full" src="https://alertai.com/wp-content/uploads/2024/08/genai-risks-alertai.jpg" alt="ALERT AI Generative AI Security platform, AI Privacy, LLM Vulnerabilities, Adversarial Risks, GenAI security, ALERT AI " width="708" height="1277" srcset="https://alertai.com/wp-content/uploads/2024/08/genai-risks-alertai.jpg 708w, https://alertai.com/wp-content/uploads/2024/08/genai-risks-alertai-166x300.jpg 166w, https://alertai.com/wp-content/uploads/2024/08/genai-risks-alertai-568x1024.jpg 568w, https://alertai.com/wp-content/uploads/2024/08/genai-risks-alertai-320x577.jpg 320w, https://alertai.com/wp-content/uploads/2024/08/genai-risks-alertai-480x866.jpg 480w" sizes="(max-width: 708px) 100vw, 708px" /></span></p> <p>&nbsp;</p> <h3><span style="font-size: 18pt; color: #333333;"><b>Alert AI  360 view and Detections</b></span></h3> <ul> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Alerts and Threat detection in AI footprint</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">LLM &amp; Model Vulnerabilities Alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Adversarial ML  Alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Prompt, response security and Usage Alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Sensitive content detection Alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Privacy, Copyright and Legal Alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">AI application Integrity Threats Detection</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Training, Evaluation, Inference Alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">AI visibility, Tracking &amp; Lineage Analysis Alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Pipeline analytics Alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Feedback loop</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">AI Forensics</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Compliance Reports</span></li> </ul> <p>&nbsp;</p> <h3><span style="font-size: 18pt; color: #333333;">End-to-End GenAI Security</span></h3> <ul> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Data alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Model alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Pipeline alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Evaluation alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Training alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Inference alerts</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Model Vulnerabilities</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Llm vulnerabilities</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Privacy</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Threats</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Resources</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Environments</span></li> <li aria-level="1"><span style="font-size: 18pt; color: #333333;">Governance and compliance</span></li> </ul> <p>&nbsp;</p> <h3><span style="font-size: 18pt; color: #333333;"><strong>Enhace, Optimize, Manage Generative AI security of Business applications</strong></span></h3> <ul> <li><span style="font-size: 18pt; color: #333333;">Manage LLM, Model, Pipeline, Prompt Vulnerabilities</span></li> <li><span style="font-size: 18pt; color: #333333;">Enhance Privacy</span></li> <li><span style="font-size: 18pt; color: #333333;">Ensure integrity</span></li> <li><span style="font-size: 18pt; color: #333333;">Optimize domain-specific security guardrails</span></li> <li><span style="font-size: 18pt; color: #333333;">Discover Rogue pipelines, models, Rogue prompts</span></li> <li><span style="font-size: 18pt; color: #333333;">Block Hallucination and Misinformation attack</span></li> <li><span style="font-size: 18pt; color: #333333;">Block prompts harmful Content Generation</span></li> <li><span style="font-size: 18pt; color: #333333;">Block Prompt Injection</span></li> <li><span style="font-size: 18pt; color: #333333;">Detect robustness risks,  perturbation attacks</span></li> <li><span style="font-size: 18pt; color: #333333;">Detect output re-formatting attacks</span></li> <li><span style="font-size: 18pt; color: #333333;">Stop information disclosure attacks</span></li> <li><span style="font-size: 18pt; color: #333333;">Track to source of origin training Data</span></li> <li><span style="font-size: 18pt; color: #333333;">Detect Anomalous behaviors</span></li> <li><span style="font-size: 18pt; color: #333333;">Zero-trust LLM&#8217;s</span></li> <li><span style="font-size: 18pt; color: #333333;">Data protect GenAI applications</span></li> <li><span style="font-size: 18pt; color: #333333;">Secure access to tokenizers</span></li> <li><span style="font-size: 18pt; color: #333333;">Prompt Intelligence Loss prevention</span></li> <li><span style="font-size: 18pt; color: #333333;">Enable domain-specific policies, guardrails</span></li> <li><span style="font-size: 18pt; color: #333333;">Get Recommendations</span></li> <li><span style="font-size: 18pt; color: #333333;">Review issues</span></li> <li><span style="font-size: 18pt; color: #333333;">Forward  AI incidents to SIEM</span></li> <li><span style="font-size: 18pt; color: #333333;">Audit reports &#8212; AI Forensics</span></li> <li><span style="font-size: 18pt; color: #333333;">Findings, Sources, Posture Management.</span></li> <li><span style="font-size: 18pt; color: #333333;">Detect and Block Data leakage breaches</span></li> <li><span style="font-size: 18pt; color: #333333;">Secure access with Managed identities</span></li> </ul> <p>&nbsp;</p> <h3><span style="font-size: 18pt; color: #333333;">Security Culture of 360 | Embracing Change.</span></h3> <h3></h3> <p><span style="font-size: 18pt; color: #333333;">In the shifting paradigm of Business heralded by rise of Generative AI ..</span></p> <p><span style="font-size: 18pt; color: #333333;">360 is culture that emphasizes security in the time of great transformation.</span></p> <p><span style="font-size: 18pt; color: #333333;">Our commitment to our customers is represented by our culture of 360.</span></p> <p><span style="font-size: 18pt; color: #333333;">Organizations need to responsibly assess and enhance the security of their AI environments development, staging, production for Generative AI applications and Workflows in Business.</span></p> <p><span style="font-size: 18pt; color: #333333;">Despite the Security challenges, the promise of Generative AI is enormous.</span></p> <p><span style="font-size: 18pt; color: #333333;">We are committed to enhance the security of Generative AI applications and workflows in industries and enterprises to reap the benefits.</span></p> <p><span style="font-size: 18pt; color: #333333;"><a style="color: #333333;" href="https://alertai.com/llm-generative-ai-security">Home</a>  <a style="color: #333333;" href="https://alertai.com/llm-security-generative-ai-security-model-vulnerabilities-privacy-trust-threats/">Services</a>  <a style="color: #333333;" href="https://alertai.com/llm-security-generative-ai-security-vulnerabilities-privacy-model-risks">Resources</a>  <a style="color: #333333;" href="https://alertai.com/#industries">Industries</a></span></p> </div> </div> </div> </div> </div> </div></div></div> </div><div class="wpb-content-wrapper"><div class="lnkdn_buttons"><div class="lnkdn-share-button"> <script type="IN/Share" data-url="https://alertai.com/wbc-reuseables/customer-testimonials/" data-counter=""></script> </div><div class="lnkdn-follow-button"> <script type="IN/FollowCompany" data-id="104405749" data-counter="right"></script> </div></div><div id="wbc-674189ef72797" class="vc_row wpb_row full-width-section" style="background-color:#ffffff;padding-top: 100px;padding-bottom: 100px;"> <div class="wpb_column vc_column_container vc_col-sm-12 "><div class="vc_column-inner " style="padding-top: 30px;"> <div class="wpb_wrapper"> <div class="wbc-heading clearfix"><h4 class="special-heading-3" style="font-size:25px;color:#000000;text-align:center;margin-bottom:0px;">READ FROM INDUSTRY</h4></div><div class="wbc-heading clearfix"><h3 class="special-heading-3" style="font-size:40px;color:#000000;text-align:center;margin-bottom:0px;">OUR <span class="wbc-color" style="color:#ff6632;">TESTIMONIALS</span></h3></div><hr class="wbc-hr" style="background-color:#ff6632;width:85px;height:5px;" /><div class="wbc-heading clearfix"><div class="default-heading" style="font-size:20px;text-align:center;margin-bottom:45px;margin-right:auto;margin-left:auto;max-width:750px;">According our Customers, <span class="wbc-color" >We make difference</span></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-sm-offset-2"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wbc-color-box clearfix" style="background-color:rgba(255,255,255,0.03);color:#000000;padding-bottom:40px;padding-right:60px;padding-top:60px;padding-left:60px;"><div class="wbc-color-box-content"><div class="wbc-testimonial-wrap"><div class="wbc-testimonail-carousel" data-item-height="variable" data-item-speed="7000" ><div><div class="wbc-testimonial"><span class="testimonial-message">``Alert AI is <span class="wbc-color" >end to end</span> Gen AI security solution. Our clients want a consolidate platform for security of all AI applications in all environments. Easy on-boarding even into a private region of cloud. Easy integration.``</span><img loading="lazy" decoding="async" width="150" height="150" src="https://alertai.com/wp-content/uploads/2024/08/Nat-Profile-Pic-150x150.jpg" class="attachment-thumbnail size-thumbnail" alt="Nat-Profile-Pic" srcset="https://alertai.com/wp-content/uploads/2024/08/Nat-Profile-Pic-150x150.jpg 150w, https://alertai.com/wp-content/uploads/2024/08/Nat-Profile-Pic-500x500.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /><div class="testimonial-info"><div class="testimonial-name">Natarajan Ramanathan</div><small>Enterprise Gen AI security solutions architect | Retail, Pharma, Insurance Industries</small></div></div></div><div><div class="wbc-testimonial"><span class="testimonial-message">``Working with Alert AI has been an absolute pleasure. Their team of skilled professionals is not only knowledgeable in AI and <span class="wbc-color" >LLM security</span> but also dedicated to providing <span class="wbc-color" >top-notch POC and solution architecture</span>. They took the time to <span class="wbc-color" >integrations with our stack</span> and security solution exceeded our expectations.”</span><img loading="lazy" decoding="async" width="128" height="128" src="https://alertai.com/wp-content/uploads/2024/08/nothondo.jpg" class="attachment-thumbnail size-thumbnail" alt="nothondo" /><div class="testimonial-info"><div class="testimonial-name">Nothando Ndlovu</div><small>Cloud Solutions Enginer, |Dev Sec Ops|</small></div></div></div><div><div class="wbc-testimonial"><span class="testimonial-message">``Alert AI has been a game-changer in securing GenAI workflows and large language models. Their expertise in AI security and detections <span class="wbc-color" >ensures our LLMs are protected against emerging threats</span>, providing us with <span class="wbc-color" >peace of mind</span>. The innovative solutions and proactive approach from Alert AI have significantly strengthened our AI infrastructure, making them an invaluable partner in our journey ahead safe and <span class="wbc-color" >secure AI deployment</span>.``</span><img loading="lazy" decoding="async" width="150" height="150" src="https://alertai.com/wp-content/uploads/2024/08/Anjali-150x150.png" class="attachment-thumbnail size-thumbnail" alt="Anjali" /><div class="testimonial-info"><div class="testimonial-name">Anjali Krishna Gopi</div><small>Senior Enterprise AI architect, Genpact</small></div></div></div><div><div class="wbc-testimonial"><span class="testimonial-message">``AI threats are the threats of a multi-fronts.``</span><img loading="lazy" decoding="async" width="150" height="150" src="https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview-150x150.png" class="attachment-thumbnail size-thumbnail" alt="cropped-orange-black-removebg-preview.png" srcset="https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview-150x150.png 150w, https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview-300x300.png 300w, https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview-500x500.png 500w, https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview-320x320.png 320w, https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview-480x480.png 480w, https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview-270x270.png 270w, https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview-192x192.png 192w, https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview-180x180.png 180w, https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview-32x32.png 32w, https://alertai.com/wp-content/uploads/2024/08/cropped-orange-black-removebg-preview.png 512w" sizes="(max-width: 150px) 100vw, 150px" /><div class="testimonial-info"><div class="testimonial-name">Srini Mommileti <span class="wbc-color" >CEO, Alert AI</span></div><small>Ex Palo Altow Networks, Ex Gigamon</small></div></div></div><div><div class="wbc-testimonial"><span class="testimonial-message">“Security is our top concern and is our top priority. We are looking for tools for our AI workloads. Alert AI has everything <span class="wbc-color" >Risk analysis, Threats, Vulnerabilities, Compliance, Assets and Data Protection</span>. Having managed service with support that runs in our cloud is wonderful.``</span><img loading="lazy" decoding="async" width="150" height="150" src="https://alertai.com/wp-content/uploads/2015/04/taxi-portfolio-six-1-e1723141055245-150x150.jpg" class="attachment-thumbnail size-thumbnail" alt="taxi-portfolio-six" srcset="https://alertai.com/wp-content/uploads/2015/04/taxi-portfolio-six-1-e1723141055245-150x150.jpg 150w, https://alertai.com/wp-content/uploads/2015/04/taxi-portfolio-six-1-e1723141055245-300x300.jpg 300w, https://alertai.com/wp-content/uploads/2015/04/taxi-portfolio-six-1-e1723141055245-320x320.jpg 320w, https://alertai.com/wp-content/uploads/2015/04/taxi-portfolio-six-1-e1723141055245-480x480.jpg 480w, https://alertai.com/wp-content/uploads/2015/04/taxi-portfolio-six-1-e1723141055245.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /><div class="testimonial-info"><div class="testimonial-name">Senior Director <span class="wbc-color" >Security Operations</span></div><small>Leading Pharma client</small></div></div></div><div><div class="wbc-testimonial"><span class="testimonial-message">``Our team consists of security engineers, AI researchers. The moment we saw our hospital systems attacked by bad actors and forced to close, we quit our jobs to start Alert AI. We seek to work with exceptional people who make impact protect customers``</span><img loading="lazy" decoding="async" width="150" height="150" src="https://alertai.com/wp-content/uploads/2024/08/orange-black-removebg-preview-150x150.png" class="attachment-thumbnail size-thumbnail" alt="orange-black-removebg-preview" srcset="https://alertai.com/wp-content/uploads/2024/08/orange-black-removebg-preview-150x150.png 150w, https://alertai.com/wp-content/uploads/2024/08/orange-black-removebg-preview-300x300.png 300w, https://alertai.com/wp-content/uploads/2024/08/orange-black-removebg-preview-320x320.png 320w, https://alertai.com/wp-content/uploads/2024/08/orange-black-removebg-preview-480x480.png 480w, https://alertai.com/wp-content/uploads/2024/08/orange-black-removebg-preview.png 500w" sizes="(max-width: 150px) 100vw, 150px" /><div class="testimonial-info"><div class="testimonial-name">Srini Mommileti <span class="wbc-color" >CEO, Alert AI</span></div><small>Ex Palo Alto Networks, Ex Gigamon</small></div></div></div><div><div class="wbc-testimonial"><span class="testimonial-message">``Game Changers...``</span><img loading="lazy" decoding="async" width="150" height="150" src="https://alertai.com/wp-content/uploads/2015/12/taxi-blog-slide-two-1-150x150.jpg" class="attachment-thumbnail size-thumbnail" alt="taxi-blog-slide-two" srcset="https://alertai.com/wp-content/uploads/2015/12/taxi-blog-slide-two-1-150x150.jpg 150w, https://alertai.com/wp-content/uploads/2015/12/taxi-blog-slide-two-1-500x500.jpg 500w, https://alertai.com/wp-content/uploads/2015/12/taxi-blog-slide-two-1-1000x1000.jpg 1000w" sizes="(max-width: 150px) 100vw, 150px" /><div class="testimonial-info"><div class="testimonial-name">Security Engineer</div><small>Retail Industry</small></div></div></div><div><div class="wbc-testimonial"><span class="testimonial-message">``AI attacks would lead to major Enterprise fallout if you are complacent and don't act``</span><img loading="lazy" decoding="async" width="150" height="150" src="https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-150x150.png" class="attachment-thumbnail size-thumbnail" alt="GOLD TEXT 1.2" srcset="https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-150x150.png 150w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-300x300.png 300w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-1024x1024.png 1024w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-768x768.png 768w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-1536x1536.png 1536w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-500x500.png 500w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-1000x1000.png 1000w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-1140x1139.png 1140w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-848x848.png 848w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-320x320.png 320w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-480x480.png 480w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2-800x800.png 800w, https://alertai.com/wp-content/uploads/2024/06/GOLD-TEXT-1.2.png 2001w" sizes="(max-width: 150px) 100vw, 150px" /><div class="testimonial-info"><div class="testimonial-name">Srini Mommileti <span class="wbc-color" >CEO ,Alert AI</span></div><small>Ex Palo Alto Networks,Ex Gigamon</small></div></div></div><div><div class="wbc-testimonial"><span class="testimonial-message">“Bad actors wouldn't tell how or when they might strike.”</span><img loading="lazy" decoding="async" width="150" height="150" src="https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-150x150.png" class="attachment-thumbnail size-thumbnail" alt="ALERT AI 2 WHITE BACKGROUND" srcset="https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-150x150.png 150w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-300x300.png 300w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-1024x1024.png 1024w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-768x768.png 768w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-1536x1536.png 1536w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-500x500.png 500w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-1000x1000.png 1000w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-1140x1140.png 1140w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-848x848.png 848w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-320x320.png 320w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-480x480.png 480w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND-800x800.png 800w, https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-2-WHITE-BACKGROUND.png 2001w" sizes="(max-width: 150px) 100vw, 150px" /><div class="testimonial-info"><div class="testimonial-name">Srini Mommileti <span class="wbc-color" >CEO ,Alert AI</span></div><small>Ex Palo Alto Networks, Ex Gigamon</small></div></div></div><div><div class="wbc-testimonial"><span class="testimonial-message">“We are in a world growing increasingly more dangerous..<br /> Threat actors strike and steal intelligence, seize and derail operations..``</span><img loading="lazy" decoding="async" width="150" height="150" src="https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-3-WHITE-BACKGROUND-150x150.png" class="attachment-thumbnail size-thumbnail" alt="ALERT AI 3 WHITE BACKGROUND" srcset="https://alertai.com/wp-content/uploads/2024/06/ALERT-AI-3-WHITE-BACKGROUND-150x150.png 150w, 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class="textwidget"><p>Alert AI is interoperable, end-to-end security platform for Generative AI applications and workflows in Insurance, Banking &amp; Financial services, Retail, Healthcare, Pharma, Energy, Manufacturing, Government.</p> <p>With over 100+ integrations, thousands of detections,  easy to deploy and manage services  Alert AI seamlessly integrates to provide 360 degrees Visibility, Vulnerability management, Adversarial threat detection , Privacy, Integrity, Trust, AI risks in Business.</p> <p>Enhance, Optimize, Manage security of Generative AI applications with Alert AI domain-specific security guardrails.</p> </div> </div><div class="widget widget_block"><div class="lnkdn_buttons"><div class="lnkdn-share-button"> <script type="IN/Share" data-url="https://alertai.com/generative-ai-security-llm-security-models-risks/security-context-and-impact-of-generative-ai-in-retail-industry/" data-counter=""></script> </div><div class="lnkdn-follow-button"> <script 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Gas industry accounts for around...</p></div></li></ul></div> </div> <div class="col-sm-6 col-lg-3"> <div class="widget widget_text"><h4 class="widget-title">Contact Info</h4> <div class="textwidget"><p>ALERT AI</p> <p>880N and Mcarthy blvd, Milpitas, CA 95035</p> <p>Demo: demo@alertai.com</p> </div> </div><div class="widget widget_block"><script>(function() { window.mc4wp = window.mc4wp || { listeners: [], forms: { on: function(evt, cb) { window.mc4wp.listeners.push( { event : evt, callback: cb } ); } } } })(); </script><!-- Mailchimp for WordPress v4.9.15 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-2" class="mc4wp-form mc4wp-form-1998" method="post" data-id="1998" data-name="AlertAI-MC4WP-Form" ><div class="mc4wp-form-fields"><p> <label>Sign up our Newsletter: <input type="email" name="EMAIL" placeholder="Your email address" required /> </label> </p> <p> <input type="submit" value="Sign up " /> </p></div><label style="display: none !important;">Leave this field empty if you're human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1732348399" /><input type="hidden" name="_mc4wp_form_id" value="1998" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-2" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin --></div><div class="widget widget_block"><div style="padding: 18px 0px; 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