CINXE.COM

<!DOCTYPE html><html lang="de" dir="ltr"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><title>Das Unternehmen Red Bull</title><meta name="msapplication-TileColor" content="#ffffff"/><meta name="theme-color" content="#ffffff"/><meta name="description" content="Inspiriert von funktionalen Getränken aus Ostasien gründete Dietrich Mateschitz Mitte der 1980er Jahre Red Bull. Mehr dazu hier!"/><meta property="og:title" content="Das Unternehmen Red Bull"/><meta property="og:summary" content="Inspiriert von funktionalen Getränken aus Ostasien gründete Dietrich Mateschitz Mitte der 1980er Jahre Red Bull. Mehr dazu hier!"/><meta property="og:url" content="https://www.redbull.com/at-de/energydrink/red-bull-unternehmen"/><meta property="og:type" content="product"/><meta property="og:image" content="https://images.ctfassets.net/lcr8qbvxj7mh/tyFTx8qRDNVYmzJC1QcOb/370c731a43fe086cb7b9374a5e6f2b38/at-de-og.jpg?w=1200&h=630&q=80&fit=pad&fm=jpg"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta name="twitter:card" content="photo"/><meta name="twitter:image" content="https://images.ctfassets.net/lcr8qbvxj7mh/tyFTx8qRDNVYmzJC1QcOb/370c731a43fe086cb7b9374a5e6f2b38/at-de-og.jpg?w=1200&h=630&q=80&fit=pad&fm=jpg"/><meta name="twitter:image:width" content="1024"/><meta name="twitter:image:height" content="512"/><link rel="canonical" href="https://www.redbull.com/at-de/energydrink/red-bull-unternehmen"/><meta name="next-head-count" content="18"/><link rel="apple-touch-icon" sizes="180x180" href="/energydrink/v1/resources/apple-touch-icon.png"/><link rel="icon" type="image/png" sizes="32x32" href="/energydrink/v1/resources/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="/energydrink/v1/resources/favicon-16x16.png"/><link rel="manifest" href="/energydrink/v1/resources/manifest.json"/><link rel="mask-icon" href="/energydrink/v1/resources/safari-pinned-tab.svg" color="#22346f"/><link rel="preload" href="https://static-cosmos.redbull.com/foundation/latest/fonts/v5.001/BullText-Regular.woff2" as="font" crossorigin="anonymous"/><link rel="preload" href="https://static-cosmos.redbull.com/foundation/latest/fonts/v5.001/BullText-Medium.woff2" as="font" crossorigin="anonymous"/><link rel="preload" href="https://static-cosmos.redbull.com/foundation/latest/fonts/v5.001/BullText-Bold.woff2" as="font" crossorigin="anonymous"/><link rel="preload" href="https://static-cosmos.redbull.com/foundation/latest/fonts/v5.001/Bull-Bold.woff2" as="font" crossorigin="anonymous"/><link rel="preload" href="https://static-cosmos.redbull.com/foundation/latest/fonts/v5.001/Bull-Heavy1.woff2" as="font" crossorigin="anonymous"/><link rel="preconnect" href="https://use.typekit.net" crossorigin /><link rel="preload" href="/energydrink/v1/resources/_next/static/css/abed9b65e6463855.css" as="style"/><link rel="stylesheet" href="/energydrink/v1/resources/_next/static/css/abed9b65e6463855.css" data-n-g=""/><link rel="preload" href="/energydrink/v1/resources/_next/static/css/ee447ff8ac3ba990.css" as="style"/><link rel="stylesheet" href="/energydrink/v1/resources/_next/static/css/ee447ff8ac3ba990.css" data-n-p=""/><link rel="preload" href="/energydrink/v1/resources/_next/static/css/537ea34191951278.css" as="style"/><link rel="stylesheet" href="/energydrink/v1/resources/_next/static/css/537ea34191951278.css"/><link rel="preload" href="/energydrink/v1/resources/_next/static/css/9346290732c33d97.css" as="style"/><link rel="stylesheet" href="/energydrink/v1/resources/_next/static/css/9346290732c33d97.css"/><link rel="preload" href="/energydrink/v1/resources/_next/static/css/98c1282adaadcb7c.css" as="style"/><link rel="stylesheet" href="/energydrink/v1/resources/_next/static/css/98c1282adaadcb7c.css"/><link rel="preload" href="/energydrink/v1/resources/_next/static/css/7c8d2b7ab14d6379.css" as="style"/><link rel="stylesheet" href="/energydrink/v1/resources/_next/static/css/7c8d2b7ab14d6379.css"/><link rel="preload" href="/energydrink/v1/resources/_next/static/css/50bb32bd0b6f628c.css" as="style"/><link rel="stylesheet" href="/energydrink/v1/resources/_next/static/css/50bb32bd0b6f628c.css"/><link rel="preload" href="/energydrink/v1/resources/_next/static/css/0d747708461f23bb.css" as="style"/><link rel="stylesheet" href="/energydrink/v1/resources/_next/static/css/0d747708461f23bb.css"/><link rel="preload" href="/energydrink/v1/resources/_next/static/css/a2d58942e6532e77.css" as="style"/><link rel="stylesheet" href="/energydrink/v1/resources/_next/static/css/a2d58942e6532e77.css"/><link rel="preload" href="/energydrink/v1/resources/_next/static/css/373c7a173417b8c0.css" as="style"/><link rel="stylesheet" href="/energydrink/v1/resources/_next/static/css/373c7a173417b8c0.css"/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/energydrink/v1/resources/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js"></script><script defer="" src="/energydrink/v1/resources/_next/static/chunks/9108.da0feb6b6b215b5b.js"></script><script defer="" src="/energydrink/v1/resources/_next/static/chunks/93.7b488e4c3f4d979c.js"></script><script defer="" src="/energydrink/v1/resources/_next/static/chunks/4516.9c671fbbcd958fd3.js"></script><script defer="" src="/energydrink/v1/resources/_next/static/chunks/4352.92cc8c9a34b838e7.js"></script><script defer="" src="/energydrink/v1/resources/_next/static/chunks/8634.53816abfe57f414c.js"></script><script defer="" src="/energydrink/v1/resources/_next/static/chunks/94726e6d-6c7f502480ebdfca.js"></script><script defer="" src="/energydrink/v1/resources/_next/static/chunks/6137-01c636500e73e67c.js"></script><script defer="" src="/energydrink/v1/resources/_next/static/chunks/9382-260843f0fa22465c.js"></script><script defer="" src="/energydrink/v1/resources/_next/static/chunks/7214.85a15fd2a3e0e1b3.js"></script><script src="/energydrink/v1/resources/_next/static/chunks/webpack-fd058d1f12ee71e1.js" defer=""></script><script src="/energydrink/v1/resources/_next/static/chunks/framework-d72400aeebb224d6.js" defer=""></script><script src="/energydrink/v1/resources/_next/static/chunks/main-2b76516a6fe1411b.js" defer=""></script><script src="/energydrink/v1/resources/_next/static/chunks/pages/_app-52360051508547f3.js" defer=""></script><script src="/energydrink/v1/resources/_next/static/chunks/9598-54e6758c2a189257.js" defer=""></script><script src="/energydrink/v1/resources/_next/static/chunks/9024-593c6ecacc4a0bb6.js" defer=""></script><script src="/energydrink/v1/resources/_next/static/chunks/7287-5af92a0bfa02c20f.js" defer=""></script><script src="/energydrink/v1/resources/_next/static/chunks/212-3c248075958494cf.js" defer=""></script><script src="/energydrink/v1/resources/_next/static/chunks/pages/%5BlocaleString%5D/energydrink/%5B%5B...slugSegments%5D%5D-f5643c9993ce8032.js" defer=""></script><script src="/energydrink/v1/resources/_next/static/0-wlTLaWYMt7eitgYTSHM/_buildManifest.js" defer=""></script><script src="/energydrink/v1/resources/_next/static/0-wlTLaWYMt7eitgYTSHM/_ssgManifest.js" defer=""></script><style data-href="https://use.typekit.net/vex0eum.css">@import url("https://p.typekit.net/p.css?s=1&k=vex0eum&ht=tk&f=15361&a=724704&app=typekit&e=css");@font-face{font-family:"futura-pt-condensed";src:url("https://use.typekit.net/af/64e0cf/00000000000000000001203d/27/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n7&v=3") format("woff2"),url("https://use.typekit.net/af/64e0cf/00000000000000000001203d/27/d?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n7&v=3") format("woff"),url("https://use.typekit.net/af/64e0cf/00000000000000000001203d/27/a?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n7&v=3") format("opentype");font-display:auto;font-style:normal;font-weight:700;font-stretch:normal}.tk-futura-pt-condensed{font-family:"futura-pt-condensed",sans-serif}</style></head><body><div id="__next"><div class="pcs-global-menu"><div id="rb3-global-menu"><div class="rb3-global-menu__wrapper"><script type="text/props">{"locale":"at-de","theme":"light","opaque":true,"accountsDeactivated":false}</script></div></div></div><div><div><div class="background-wrapper_container__rsi7k" style="--background-wrapper-background-color:var(--color-bg-shade);--page-theme-color-primary:var(--color-primary);--page-theme-secondary-button-border-width:1px;--page-theme-secondary-button-background-color:var(--page-theme-contrast-color);--page-theme-secondary-button-color:var(--page-theme-contrast-color);--page-theme-tertiary-button-border-width:1px;--page-theme-tertiary-button-background-color:var(--page-theme-contrast-color);--page-theme-tertiary-button-color:var(--page-theme-contrast-color);--page-theme-link-button-background-color:var(--page-theme-contrast-color);--page-theme-link-button-color:var(--page-theme-contrast-color)"><div class="background-wrapper_inner__pTciT"><div data-content-id="5aBNL8bX1JqdwEmKzyRjNs" data-type="BlocksCompanyStage" data-next-type="BlocksPcsMoodboard" data-first-block="true"><div class="company-stage_container__v1ZHh"><div class="company-stage_inner__75HlI"><div class="company-stage_video-wrapper__suFw8"><video class="company-stage_video__eHPQ2" preload="auto" autoplay="" playsinline="" loop="" muted="" src="https://www.redbull.com/energydrink/v1/resources/contentful/videos/lcr8qbvxj7mh/58uubJ5sIRRYwY4FzVW3Sk/98d33e8c32271d3daca9353e324fbc83/30s_clip_v3_webready_crf25.mp4"></video></div><div class="company-stage_content__LWN0Z"><div class="company-stage_intro__Q2A5H"><h1 class="company-stage_kicker-wrapper__vFbgP"><span class="company-stage_kicker__J5qOU kicker_container__AL_w_ kicker_container--underlined__ehEiq">Das Unternehmen</span></h1><p class="company-stage_title__E3sVF">Verleiht Menschen und Ideen Flüüügel</p><p class="company-stage_quote__eQxS8">Das treibt uns an. Seit 1987.</p></div><div class="company-stage_main__9HmdB"><div class="company-stage_article__10puA"><p class="company-stage_article-paragraph__99pKv">Inspiriert von funktionalen Getränken aus Ostasien gründete Dietrich Mateschitz Mitte der 1980er Jahre Red Bull. Er entwickelte ein neues Produkt sowie ein einzigartiges Marketing-Konzept und brachte Red Bull Energy Drink am 1. April 1987 in Österreich auf den Markt. Eine völlig neue Produktkategorie – Energy Drinks - war geboren.</p></div><div class="company-stage_company-facts__MITqc"><h3 class="company-stage_company-facts-title__XdNpF">Unternehmensdaten</h3><div class="company-stage_company-fact__P4Akz"><cosmos-icon-chevron-down class="company-stage_company-fact-icon__cMys7" aria-hidden="true"></cosmos-icon-chevron-down><span class="company-stage_company-fact-title__cSlcr">Gründung</span><h2 class="company-stage_company-fact-fact__6j1hW">1984</h2><p class="company-stage_company-fact-text-paragraph__RuQ0D">Fast 3 Jahre lang - von 1984 bis 1987 - arbeitete Dietrich Mateschitz an der Formel für Red Bull, der Positionierung der Marke, der Verpackung und dem Marketing-Konzept.</p></div><div class="company-stage_company-fact__P4Akz"><cosmos-icon-chevron-down class="company-stage_company-fact-icon__cMys7" aria-hidden="true"></cosmos-icon-chevron-down><span class="company-stage_company-fact-title__cSlcr">Erste Markteinführung</span><h2 class="company-stage_company-fact-fact__6j1hW">1. April 1987</h2><p class="company-stage_company-fact-text-paragraph__RuQ0D">Am 1. April 1987 kam Red Bull Energy Drink in Österreich auf den Markt. </p><p class="company-stage_company-fact-text-paragraph__RuQ0D">Damit war eine völlig neue Produktkategorie geboren: Energy Drinks.</p></div><div class="company-stage_company-fact__P4Akz"><cosmos-icon-chevron-down class="company-stage_company-fact-icon__cMys7" aria-hidden="true"></cosmos-icon-chevron-down><span class="company-stage_company-fact-title__cSlcr">MITARBEITERINNEN UND MITARBEITER</span><h2 class="company-stage_company-fact-fact__6j1hW">19.973</h2><p class="company-stage_company-fact-text-paragraph__RuQ0D">Red Bull beschäftigte per Ende 2024 19.973 Mitarbeitende (2023: 17.848) und wurde in 178 Ländern vertrieben (2023: 177).</p><p class="company-stage_company-fact-text-paragraph__RuQ0D"></p></div><div class="company-stage_company-fact__P4Akz"><cosmos-icon-chevron-down class="company-stage_company-fact-icon__cMys7" aria-hidden="true"></cosmos-icon-chevron-down><span class="company-stage_company-fact-title__cSlcr">Verkaufte Dosen 2024</span><h2 class="company-stage_company-fact-fact__6j1hW">12,670 Mrd.</h2><p class="company-stage_company-fact-text-paragraph__RuQ0D">2024 wurden weltweit 12,670 Milliarden Dosen Red Bull verkauft, das bedeutet ein Plus von 4,4% gegenüber dem sehr erfolgreichen Jahr 2023. Der Konzernumsatz wuchs um 6,4% von 10,554 Mrd. auf 11,227 Mrd. Euro.</p></div></div></div></div></div></div></div><div data-content-id="5h3bahBilEN7NoD1hF9gqc" data-type="BlocksPcsMoodboard" data-next-type="BlocksYearMap" data-first-block="false"><div class="moodboard-tiles_container__GaE_b"><div class="moodboard-tiles_inner__wkBSC"><div class="moodboard-tiles_intro___IoM2"><span class="moodboard-tiles_kicker__UbH13 kicker_container__AL_w_ kicker_container--underlined__ehEiq">Red Bull verleiht Flüüügel</span><h2 class="moodboard-tiles_intro-title___LAxJ">Eintauchen in die Welt von Red Bull</h2></div><div class="moodboard-tiles_tiles__7Jllg"><a class="moodboard-tiles_tile__7jXSz moodboard-tiles_tile--horizontal__3w76R" href="https://www.redbull.com/at-de/energydrink"><div class="moodboard-tiles_tile-inner__w9P_4"><img class="moodboard-tiles_tile-image__E4tfa" loading="lazy" srcSet="https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg?w=320&fm=webp&q=90 320w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg?w=480&fm=webp&q=90 480w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg?w=768&fm=webp&q=90 768w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg?w=1024&fm=webp&q=90 1024w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg?w=1200&fm=webp&q=90 1200w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg?w=1366&fm=webp&q=90 1366w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg?w=1440&fm=webp&q=90 1440w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg?w=1536&fm=webp&q=90 1536w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg?w=1920&fm=webp&q=90 1920w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg?w=2560&fm=webp&q=90 2560w" sizes="(min-width: 1000px) min(510px, 42vw), (min-width: 650px) 63vw, 66vw" alt=""/><span class="moodboard-tiles_tile-label__g_N99">Energy Drinks</span></div></a><a class="moodboard-tiles_tile__7jXSz moodboard-tiles_tile--horizontal__3w76R" href="https://www.redbull.com/at-de/events"><div class="moodboard-tiles_tile-inner__w9P_4"><img class="moodboard-tiles_tile-image__E4tfa" loading="lazy" srcSet="https://img.redbull.com/images/c_fill,f_auto,q_auto,w_320/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024 320w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_480/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024 480w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_768/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024 768w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1024/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024 1024w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1200/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024 1200w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1366/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024 1366w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1440/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024 1440w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1536/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024 1536w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1920/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024 1920w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_2560/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024 2560w" sizes="(min-width: 1000px) min(510px, 42vw), (min-width: 650px) 63vw, 66vw"/><span class="moodboard-tiles_tile-label__g_N99">Events</span></div></a><a class="moodboard-tiles_tile__7jXSz moodboard-tiles_tile--vertical__VWYRU" href="https://www.redbull.com/at-de/athletes"><div class="moodboard-tiles_tile-inner__w9P_4"><img class="moodboard-tiles_tile-image__E4tfa" loading="lazy" srcSet="https://img.redbull.com/images/c_fill,f_auto,q_auto,w_320/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper 320w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_480/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper 480w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_768/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper 768w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1024/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper 1024w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1200/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper 1200w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1366/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper 1366w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1440/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper 1440w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1536/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper 1536w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1920/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper 1920w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_2560/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper 2560w" sizes="(min-width: 1000px) min(510px, 42vw), (min-width: 650px) 63vw, 66vw"/><span class="moodboard-tiles_tile-label__g_N99">Athleten</span></div></a><a class="moodboard-tiles_tile__7jXSz moodboard-tiles_tile--horizontal__3w76R" href="https://www.redbull.com/at-de/hubs/gaming"><div class="moodboard-tiles_tile-inner__w9P_4"><img class="moodboard-tiles_tile-image__E4tfa" loading="lazy" srcSet="https://img.redbull.com/images/c_fill,f_auto,q_auto,w_320/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project 320w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_480/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project 480w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_768/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project 768w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1024/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project 1024w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1200/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project 1200w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1366/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project 1366w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1440/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project 1440w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1536/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project 1536w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_1920/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project 1920w, https://img.redbull.com/images/c_fill,f_auto,q_auto,w_2560/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project 2560w" sizes="(min-width: 1000px) min(510px, 42vw), (min-width: 650px) 63vw, 66vw"/><span class="moodboard-tiles_tile-label__g_N99">Gaming</span></div></a><a class="moodboard-tiles_tile__7jXSz moodboard-tiles_tile--horizontal__3w76R" href="https://www.redbull.com/at-de/tags/music"><div class="moodboard-tiles_tile-inner__w9P_4"><img class="moodboard-tiles_tile-image__E4tfa" loading="lazy" srcSet="https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg?w=320&fm=webp&q=90 320w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg?w=480&fm=webp&q=90 480w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg?w=768&fm=webp&q=90 768w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg?w=1024&fm=webp&q=90 1024w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg?w=1200&fm=webp&q=90 1200w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg?w=1366&fm=webp&q=90 1366w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg?w=1440&fm=webp&q=90 1440w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg?w=1536&fm=webp&q=90 1536w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg?w=1920&fm=webp&q=90 1920w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg?w=2560&fm=webp&q=90 2560w" sizes="(min-width: 1000px) min(510px, 42vw), (min-width: 650px) 63vw, 66vw" alt="Red Bull Athlete Dancing"/><span class="moodboard-tiles_tile-label__g_N99">Culture</span></div></a></div></div></div></div><div data-content-id="3llhRqv4L5VvfJK1EhP4PF" data-type="BlocksYearMap" data-next-type="BlocksHighlightProgressCarousel" data-first-block="false"><div class="year-map_container__2bPQ8"><div class="year-map_inner__QMBrf"><div class="year-map_main__nQG6C"><div class="year-map_text-wrapper__Jlg4z year-map_text-wrapper--above__hYMqs"><div class="heading-group"><span class="year-map_kicker__2H7Cz kicker_container__AL_w_ kicker_container--underlined__ehEiq">Geschichte</span><h2 class="year-map_title__h1I9k">Red Bull verleiht Flüüügel. Seit 1987.</h2></div><p class="year-map_description__szpNH">Lust auf eine kleine Zeitreise durch mehr als drei Jahrzehnte?</p><div class="year-map_button-wrapper__FWm_m"><cosmos-button class="year-map_button__ZvdQy" href="/at-de/energydrink/red-bull-geschichte" size="medium" kind="link" icon-placement="after"><cosmos-icon-chevron-right class="year-map_button-icon__bL63o" slot="icon"></cosmos-icon-chevron-right>Los geht's</cosmos-button></div></div></div></div></div></div><div data-content-id="h5bbdfqbdmclOPJfkuiam" data-type="BlocksHighlightProgressCarousel" data-next-type="BlocksLifecycleTeaser" data-first-block="false"><div class="highlight-progress-carousel_container__vtrIb"><div class="highlight-progress-carousel_inner__p_2rX"><div class="highlight-progress-carousel_navigation-overlay__O8O2J highlight-progress-carousel_navigation-overlay--left__9T6SJ"></div><div class="highlight-progress-carousel_navigation-overlay__O8O2J highlight-progress-carousel_navigation-overlay--right__cLuZE"></div><div class="highlight-progress-carousel_timeline-wrapper__1Udgi" style="max-width:1222px"><div class="highlight-progress-carousel_timeline__3pUAY" style="width:calc(100% + 0px;left:-0px;transition-duration:0ms"><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">1987</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">1988</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">1989</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">1992</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">1994</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">1997</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">1999</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2000</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2001</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2003</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2004</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2006</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2007</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2008</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2009</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2010</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2011</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2012</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2014</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2015</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2016</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2017</span></a><a class="highlight-progress-carousel_timeline-item__CA3Fw" style="width:115px"><div class="highlight-progress-carousel_timeline-progress-bar__CNhIG"><div class="highlight-progress-carousel_timeline-progress-bar-meter__yhV2J" style="transform:scaleX(0)"></div></div><span class="highlight-progress-carousel_timeline-tag__h9lrX">2018</span></a></div></div><div class="highlight-progress-carousel_content__8v8zb"><div class="highlight-progress-carousel_overlay__DWQ2B"></div></div></div></div></div><div data-content-id="nhinfVjmiWQE7HWkxSCzq" data-type="BlocksLifecycleTeaser" data-next-type="BlocksWorbRail" data-first-block="false"><div class="lifecycle-teaser_container__2NC6a"><div class="lifecycle-teaser_inner__ziaOh"><div class="lifecycle-teaser_card__rh866"><div class="lifecycle-teaser_content__1mfXB"><div class="heading-group"><span class="lifecycle-teaser_kicker__ZDGVv kicker_container__AL_w_ kicker_container--underlined__ehEiq">Nachhaltigkeit</span><h2 class="lifecycle-teaser_title__9tzXR">Jede Dose hat mehr als ein Leben</h2></div><p class="lifecycle-teaser_text__0wUvE">Wir von Red Bull sind uns der Verantwortung für unsere Welt sehr bewusst. Darum machen wir es Dir ganz einfach, Red Bull mit reinem Umwelt-Gewissen zu trinken.</p><div class="lifecycle-teaser_button-wrapper__N1ENi"><cosmos-button class="lifecycle-teaser_button__o74b6" href="/at-de/energydrink/red-bull-dose-lebenszyklus" size="large" kind="tertiary">Lebenszyklus der Dose</cosmos-button><cosmos-button class="lifecycle-teaser_button__o74b6" href="/at-de/energydrink/nachhaltigkeits-quiz" size="large" kind="link" appearance="dark" icon-placement="after"><cosmos-icon-chevron-right class="lifecycle-teaser_button-icon__VaLnN" slot="icon"></cosmos-icon-chevron-right>Quiz starten</cosmos-button></div></div><div class="lifecycle-teaser_media-wrapper__Uft6Y"><picture><source type="image/avif" srcSet="https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/6CpIGxb3WapwQSCn9qFzUU/ad7cf1910e4f355871d130b0c8193951/NON-DRS_Teaser_2023_c.gif?w=380&fm=avif&q=90 380w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/6CpIGxb3WapwQSCn9qFzUU/ad7cf1910e4f355871d130b0c8193951/NON-DRS_Teaser_2023_c.gif?w=400&fm=avif&q=90 400w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/6CpIGxb3WapwQSCn9qFzUU/ad7cf1910e4f355871d130b0c8193951/NON-DRS_Teaser_2023_c.gif?w=420&fm=avif&q=90 420w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/6CpIGxb3WapwQSCn9qFzUU/ad7cf1910e4f355871d130b0c8193951/NON-DRS_Teaser_2023_c.gif?w=570&fm=avif&q=90 570w"/><source type="image/webp" srcSet="https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/6CpIGxb3WapwQSCn9qFzUU/ad7cf1910e4f355871d130b0c8193951/NON-DRS_Teaser_2023_c.gif?w=380&fm=webp&q=90 380w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/6CpIGxb3WapwQSCn9qFzUU/ad7cf1910e4f355871d130b0c8193951/NON-DRS_Teaser_2023_c.gif?w=400&fm=webp&q=90 400w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/6CpIGxb3WapwQSCn9qFzUU/ad7cf1910e4f355871d130b0c8193951/NON-DRS_Teaser_2023_c.gif?w=420&fm=webp&q=90 420w, https://www.redbull.com/energydrink/v1/resources/contentful/images/lcr8qbvxj7mh/6CpIGxb3WapwQSCn9qFzUU/ad7cf1910e4f355871d130b0c8193951/NON-DRS_Teaser_2023_c.gif?w=570&fm=webp&q=90 570w"/><img loading="lazy" src="https://images.ctfassets.net/lcr8qbvxj7mh/6CpIGxb3WapwQSCn9qFzUU/ad7cf1910e4f355871d130b0c8193951/NON-DRS_Teaser_2023_c.gif" sizes="(min-width: 1000px) min(672px, 100vw), min(600px, 100vw)" class="lifecycle-teaser_asset__Wu2DG" alt=""/></picture></div></div></div></div></div><div data-content-id="17JAETvxzWsxmaaNYUtt9e" data-type="BlocksWorbRail" data-first-block="false"><div class="worb-rail_container__ATo5m" role="group" aria-labelledby=":R6m6:" aria-roledescription="carousel"><div class="worb-rail_inner__CPnOb"><div class="worb-rail_main__6lu7o"><div class="worb-rail_header__xQi7V"><h2 id=":R6m6:" class="worb-rail_title__y1uOV">Mehr von Red Bull</h2><div class="worb-rail_slider-button-wrapper__Nk_qE" role="group" aria-label="Slide controls"><cosmos-button class="worb-rail_slider-button__RsSbH container" shape="circle" size="large" icon-placement="before" disabled="true" kind="primary" type="button"><cosmos-icon-chevron-left class="slider-button_icon__bKPLh" slot="icon"></cosmos-icon-chevron-left><span class="slider-button_sr-only__Wir_E">Previous</span></cosmos-button><cosmos-button class="worb-rail_slider-button__RsSbH container" shape="circle" size="large" icon-placement="after" disabled="true" kind="primary" type="button"><cosmos-icon-chevron-right class="slider-button_icon__bKPLh" slot="icon"></cosmos-icon-chevron-right><span class="slider-button_sr-only__Wir_E">Next</span></cosmos-button></div></div><div class="worb-rail_viewport__0EVV_"><div class="worb-rail_inner__CPnOb"><div class="embla" dir="ltr"><div class="worb-rail_embla__viewport__X684K"><div class="worb-rail_embla__container__G11ou"><div class="worb-rail_embla__slide__bT8cu" role="group" aria-label="Slide 1 of 5"><cosmos-link-card image-loading="lazy" id="rrn:content:project-profiles:2edc9dd1-03bc-4fd0-ac17-4e11e665c0a1:de-INT" href="https://www.redbull.com/at-de/projects/motogp" target="_blank" rel="noopener noreferrer" image="https://img.redbull.com/images/c_fill,f_auto,q_auto,w_770,h_578,g_auto,g_auto/redbullcom/2019/04/11/14990cfb-abf7-4d96-abc6-a24c7a6c3580/motogp-honda-marquez" video="https://cs.liiift.io/v1/RBMN/pd/1/YM/VY/T8/YW/5N/11/FO-1YMVYT8YW5N11.mp4" tag="MotoGP, Motorradsport" logo="https://img.redbull.com/images/w_309,c_fill,f_auto,e_trim:10:transparent/redbullcom/2019/03/07/068eb41f-5d5c-48ce-8de5-5b5968957404/motogp-logo" headline="Inside MotoGP"></cosmos-link-card></div><div class="worb-rail_embla__slide__bT8cu" role="group" aria-label="Slide 2 of 5"><cosmos-link-card image-loading="lazy" id="rrn:content:externals:82c4804a-19e0-44af-ad30-cba630af51ab:de-AT" href="https://www.redbullshop.com/?utm_source=redbull.com/energydrink&utm_medium=project&utm_campaign=brand_card_19" target="_blank" rel="noopener noreferrer" image="https://img.redbull.com/images/c_fill,f_auto,q_auto,w_770,h_578,g_auto,g_auto/redbullcom/2019/10/18/2ac4a33a-9aa1-439e-b8db-0f256a351877/red-bull-shop-winter" headline="Red Bull Shop"></cosmos-link-card></div><div class="worb-rail_embla__slide__bT8cu" role="group" aria-label="Slide 3 of 5"><cosmos-link-card image-loading="lazy" id="rrn:content:stories:41389426-2f32-4872-aa02-47ff17fd6ae7:de-INT" href="https://www.redbull.com/at-de/red-bull-wingfinder-test-5-gruende" target="_blank" rel="noopener noreferrer" image="https://img.redbull.com/images/c_fill,f_auto,q_auto,w_770,h_578,g_auto,g_auto/redbullcom/2018/09/28/64e3e868-e515-4360-8897-bb9f1d873d5d/wingfinder-ryan-sandes" tag="Work Smart, Entrepreneurship" headline="5 Gründe, den Red Bull Wingfinder-Persönlichkeitstest zu machen"></cosmos-link-card></div><div class="worb-rail_embla__slide__bT8cu" role="group" aria-label="Slide 4 of 5"><cosmos-link-card image-loading="lazy" id="rrn:content:externals:1110e14c-251d-4a16-afef-80254e503b7c:de-INT" href="https://www.wingsforlifeworldrun.com/at/de/" target="_blank" rel="noopener noreferrer" image="https://img.redbull.com/images/c_fill,f_auto,q_auto,w_770,h_578,g_auto,g_auto/redbullcom/2018/05/06/3d4aaf8a-1882-4d8e-862f-a5cb056328a1/wings-for-life-world-run-wien-start-2018" headline="Wings for Life World Run" text="Laufen für die, die es nicht können."></cosmos-link-card></div><div class="worb-rail_embla__slide__bT8cu" role="group" aria-label="Slide 5 of 5"><cosmos-link-card image-loading="lazy" id="rrn:content:externals:c0f4d32d-caa3-4fb6-9e72-7a8e9ddd81fe:de-AT" href="http://www.redbull.com/jobs" target="_blank" rel="noopener noreferrer" image="https://img.redbull.com/images/c_fill,f_auto,q_auto,w_770,h_578,g_auto,g_auto/redbullcom/2019/11/29/73ad4e9b-818e-4a3f-8382-25551675fc9c/red-bull-jobs" headline="Bereit für eine neue Herausforderung?"></cosmos-link-card></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><div><rbcom-footer theme="light" enable-cookie-settings="true" locale="at-de"></rbcom-footer></div></div><div class="country-switcher_container__FApvd"><div class="country-switcher_inner__VqoI_"><div class="country-switcher_select___tvCz"><select class="country-switcher_select-container__H1HkP" aria-label="select country locale"><option class="option" value="0" dir="ltr">Albania</option><option class="option" value="1" dir="ltr">Algeria</option><option class="option" value="2" dir="ltr">Angola</option><option class="option" value="3" dir="ltr">Argentina</option><option class="option" value="4" dir="ltr">Australia</option><option class="option" value="5" dir="ltr" selected="">Austria</option><option class="option" value="6" dir="ltr">Azerbaijan</option><option class="option" value="7" dir="ltr">Belgium (fr)</option><option class="option" value="8" dir="ltr">Belgium (nl)</option><option class="option" value="9" dir="ltr">Bolivia</option><option class="option" value="10" dir="ltr">Bosnia and Herzegovina</option><option class="option" value="11" dir="ltr">Brazil</option><option class="option" value="12" dir="ltr">Bulgaria</option><option class="option" value="13" dir="ltr">Canada (en)</option><option class="option" value="14" dir="ltr">Canada (fr)</option><option class="option" value="15" dir="ltr">Caribbean (es)</option><option class="option" value="16" dir="ltr">Chile</option><option class="option" value="17" dir="ltr">China</option><option class="option" value="18" dir="ltr">Colombia</option><option class="option" value="19" dir="ltr">Costa Rica (en)</option><option class="option" value="20" dir="ltr">Costa Rica (fr)</option><option class="option" value="21" dir="ltr">Croatia</option><option class="option" value="22" dir="ltr">Cyprus</option><option class="option" value="23" dir="ltr">Czech Republic</option><option class="option" value="24" dir="ltr">Denmark</option><option class="option" value="25" dir="ltr">Dominican Republic</option><option class="option" value="26" dir="ltr">Egypt</option><option class="option" value="27" dir="ltr">Estonia</option><option class="option" value="28" dir="ltr">Finland</option><option class="option" value="29" dir="ltr">France</option><option class="option" value="30" dir="ltr">Georgia</option><option class="option" value="31" dir="ltr">Germany</option><option class="option" value="32" dir="ltr">Greece</option><option class="option" value="33" dir="ltr">Hong Kong</option><option class="option" value="34" dir="ltr">Hungary</option><option class="option" value="35" dir="ltr">India</option><option class="option" value="36" dir="ltr">Indonesia</option><option class="option" value="37" dir="ltr">International</option><option class="option" value="38" dir="ltr">Ireland</option><option class="option" value="39" dir="ltr">Israel</option><option class="option" value="40" dir="ltr">Italy</option><option class="option" value="41" dir="ltr">Jamaica</option><option class="option" value="42" dir="ltr">Japan</option><option class="option" value="43" dir="ltr">Kazakhstan</option><option class="option" value="44" dir="ltr">Kenya</option><option class="option" value="45" dir="ltr">Korea</option><option class="option" value="46" dir="ltr">Kosovo</option><option class="option" value="47" dir="ltr">Kuwait (ar)</option><option class="option" value="48" dir="ltr">Kuwait (en)</option><option class="option" value="49" dir="ltr">Latvia</option><option class="option" value="50" dir="ltr">Lithuania</option><option class="option" value="51" dir="ltr">Malaysia</option><option class="option" value="52" dir="ltr">Maldives</option><option class="option" value="53" dir="ltr">Mexico</option><option class="option" value="54" dir="ltr">Middle East & Africa (ar)</option><option class="option" value="55" dir="ltr">Middle East & Africa (en)</option><option class="option" value="56" dir="ltr">Netherlands</option><option class="option" value="57" dir="ltr">New Zealand</option><option class="option" value="58" dir="ltr">Nigeria</option><option class="option" value="59" dir="ltr">North Macedonia</option><option class="option" value="60" dir="ltr">Norway</option><option class="option" value="61" dir="ltr">Pakistan</option><option class="option" value="62" dir="ltr">Panama (en)</option><option class="option" value="63" dir="ltr">Panama (es)</option><option class="option" value="64" dir="ltr">Peru</option><option class="option" value="65" dir="ltr">Philippines</option><option class="option" value="66" dir="ltr">Poland</option><option class="option" value="67" dir="ltr">Portugal</option><option class="option" value="68" dir="ltr">Qatar (ar)</option><option class="option" value="69" dir="ltr">Qatar (en)</option><option class="option" value="70" dir="ltr">Romania</option><option class="option" value="71" dir="ltr">Saudi Arabia</option><option class="option" value="72" dir="ltr">Serbia</option><option class="option" value="73" dir="ltr">Singapore</option><option class="option" value="74" dir="ltr">Slovakia</option><option class="option" value="75" dir="ltr">Slovenia</option><option class="option" value="76" dir="ltr">South Africa</option><option class="option" value="77" dir="ltr">Spain</option><option class="option" value="78" dir="ltr">Sri Lanka</option><option class="option" value="79" dir="ltr">Sweden (en)</option><option class="option" value="80" dir="ltr">Sweden (sv)</option><option class="option" value="81" dir="ltr">Switzerland (de)</option><option class="option" value="82" dir="ltr">Switzerland (fr)</option><option class="option" value="83" dir="ltr">Taiwan</option><option class="option" value="84" dir="ltr">Thailand</option><option class="option" value="85" dir="ltr">Turkey</option><option class="option" value="86" dir="ltr">Ukraine</option><option class="option" value="87" dir="ltr">United Arab Emirates (ar)</option><option class="option" value="88" dir="ltr">United Arab Emirates (en)</option><option class="option" value="89" dir="ltr">United Kingdom</option><option class="option" value="90" dir="ltr">USA</option></select><cosmos-flag class="country-switcher_flag__0dKcQ" role="presentation" code="AT"></cosmos-flag></div></div></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"blocks":[{"sys":{"id":"5aBNL8bX1JqdwEmKzyRjNs","__typename":"Sys"},"__typename":"BlocksCompanyStage","article":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Inspiriert von funktionalen Getränken aus Ostasien gründete Dietrich Mateschitz Mitte der 1980er Jahre Red Bull. Er entwickelte ein neues Produkt sowie ein einzigartiges Marketing-Konzept und brachte Red Bull Energy Drink am 1. April 1987 in Österreich auf den Markt. Eine völlig neue Produktkategorie – Energy Drinks - war geboren.","marks":[],"data":{}}]}]},"__typename":"BlocksCompanyStageArticle"},"kicker":"Das Unternehmen","title":"Verleiht Menschen und Ideen Flüüügel","quote":"Das treibt uns an. Seit 1987.","companyFactsTitle":"Unternehmensdaten","video":{"__typename":"Asset","url":"https://videos.ctfassets.net/lcr8qbvxj7mh/58uubJ5sIRRYwY4FzVW3Sk/98d33e8c32271d3daca9353e324fbc83/30s_clip_v3_webready_crf25.mp4"},"companyFactsCollection":{"__typename":"BlocksCompanyStageCompanyFactsCollection","items":[{"sys":{"id":"1UlK1MqoA8ic7tkC2kMY9L","__typename":"Sys"},"__typename":"CompanyFact","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Fast 3 Jahre lang - von 1984 bis 1987 - arbeitete Dietrich Mateschitz an der Formel für Red Bull, der Positionierung der Marke, der Verpackung und dem Marketing-Konzept.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"CompanyFactText"},"title":"Gründung","fact":"1984"},{"sys":{"id":"7JcBB9AiBhO2Y2LoR8dcv7","__typename":"Sys"},"__typename":"CompanyFact","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Am 1. April 1987 kam Red Bull Energy Drink in Österreich auf den Markt. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Damit war eine völlig neue Produktkategorie geboren: Energy Drinks.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"CompanyFactText"},"title":"Erste Markteinführung","fact":"1. April 1987"},{"sys":{"id":"65xKVMhOwpdUHvJwBXAuSy","__typename":"Sys"},"__typename":"CompanyFact","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Red Bull beschäftigte per Ende 2024 19.973 Mitarbeitende (2023: 17.848) und wurde in 178 Ländern vertrieben (2023: 177).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"CompanyFactText"},"title":"MITARBEITERINNEN UND MITARBEITER","fact":"19.973"},{"sys":{"id":"4VzCNPSb6jk3Lpzz3mgVHu","__typename":"Sys"},"__typename":"CompanyFact","text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"2024 wurden weltweit 12,670 Milliarden Dosen Red Bull verkauft, das bedeutet ein Plus von 4,4% gegenüber dem sehr erfolgreichen Jahr 2023. Der Konzernumsatz wuchs um 6,4% von 10,554 Mrd. auf 11,227 Mrd. Euro.","marks":[],"data":{}}]}]},"__typename":"CompanyFactText"},"title":"Verkaufte Dosen 2024","fact":"12,670 Mrd."}]}},{"sys":{"id":"5h3bahBilEN7NoD1hF9gqc","__typename":"Sys"},"__typename":"BlocksPcsMoodboard","kicker":"Red Bull verleiht Flüüügel","title":"Eintauchen in die Welt von Red Bull","loadMoreText":"Mehr","tilesCollection":{"total":5,"__typename":"BlocksPcsMoodboardTilesCollection","items":[{"sys":{"id":"6BBrtMbZw2oglU0ltxRspV","__typename":"Sys"},"__typename":"MoodboardTiles","label":"Energy Drinks","url":"https://www.redbull.com/at-de/energydrink","type":"static","localeMixing":null,"relatedTo":null,"filterType":null,"filterSubType":null,"spaces":null,"scoring":null,"image":{"__typename":"Asset","description":null,"url":"https://images.ctfassets.net/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg","width":768,"contentType":"image/jpeg"}},{"sys":{"id":"2tANkEs2eYuIr3YkKdMwKc","__typename":"Sys"},"__typename":"MoodboardTiles","label":"Events","url":"https://www.redbull.com/at-de/events","type":"dynamic","localeMixing":null,"relatedTo":null,"filterType":["rrn:content:event-profiles"],"filterSubType":null,"spaces":["redbull_com","rbtv","redbullmusic"],"scoring":"featuredFresh","image":{"__typename":"Asset","description":null,"url":"https://images.ctfassets.net/lcr8qbvxj7mh/3lqvUAAb8bVVY5NJmltHWr/acfa4dabc399e20701a0167e4a15bc13/placeholder.jpg","width":1280,"contentType":"image/jpeg"}},{"sys":{"id":"AX52ZAB7LOoeOcgN7i7K7","__typename":"Sys"},"__typename":"MoodboardTiles","label":"Athleten","url":"https://www.redbull.com/at-de/athletes","type":"dynamic","localeMixing":["de-AT"],"relatedTo":null,"filterType":["rrn:content:person-profiles"],"filterSubType":["athlete"],"spaces":["redbull_com","rbtv","redbullmusic"],"scoring":"featuredFresh","image":{"__typename":"Asset","description":null,"url":"https://images.ctfassets.net/lcr8qbvxj7mh/3lqvUAAb8bVVY5NJmltHWr/acfa4dabc399e20701a0167e4a15bc13/placeholder.jpg","width":1280,"contentType":"image/jpeg"}},{"sys":{"id":"gkiU8dQKxQWa6U0kGdBsR","__typename":"Sys"},"__typename":"MoodboardTiles","label":"Gaming","url":"https://www.redbull.com/at-de/hubs/gaming","type":"dynamic","localeMixing":["de-AT"],"relatedTo":"rrn:content:collections:c1b68b98-5099-48f4-b7c1-5b0ac1607b1c:de-AT","filterType":["rrn:content:stories","rrn:content:externals","rrn:content:person-profiles","rrn:content:project-profiles","rrn:content:team-profiles","rrn:content:event-profiles","rrn:content:videos-360","rrn:content:videos","rrn:content:movies","rrn:content:films"],"filterSubType":null,"spaces":["redbull_com","rbtv","redbullmusic","redbulletin"],"scoring":"masonry","image":{"__typename":"Asset","description":null,"url":"https://images.ctfassets.net/lcr8qbvxj7mh/3lqvUAAb8bVVY5NJmltHWr/acfa4dabc399e20701a0167e4a15bc13/placeholder.jpg","width":1280,"contentType":"image/jpeg"}},{"sys":{"id":"3N9SlCf0UaT1wK7IAKy6ig","__typename":"Sys"},"__typename":"MoodboardTiles","label":"Culture","url":"https://www.redbull.com/at-de/tags/music","type":"static","localeMixing":null,"relatedTo":null,"filterType":null,"filterSubType":null,"spaces":null,"scoring":null,"image":{"__typename":"Asset","description":"Red Bull Athlete Dancing","url":"https://images.ctfassets.net/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg","width":768,"contentType":"image/jpeg"}}]},"tiles":[{"sys":{"id":"6BBrtMbZw2oglU0ltxRspV","__typename":"Sys"},"__typename":"MoodboardTiles","label":"Energy Drinks","url":"https://www.redbull.com/at-de/energydrink","type":"static","localeMixing":null,"relatedTo":null,"filterType":null,"filterSubType":null,"spaces":null,"scoring":null,"image":{"__typename":"Asset","description":null,"url":"https://images.ctfassets.net/lcr8qbvxj7mh/1IzUUNPDypDyYvMHXeNhda/009d5a810865339575dc210ba0a18cf8/moodboard--products_2x.jpg","width":768,"contentType":"image/jpeg"}},{"sys":{"id":"2tANkEs2eYuIr3YkKdMwKc","__typename":"Sys"},"__typename":"MoodboardTiles","label":"Events","url":"https://www.redbull.com/at-de/events","type":"dynamic","localeMixing":null,"relatedTo":null,"filterType":["rrn:content:event-profiles"],"filterSubType":null,"spaces":["redbull_com","rbtv","redbullmusic"],"scoring":"featuredFresh","image":{"id":"rrn:content:event-profiles:6ff31669-2c1c-43d2-b1a1-f3809cac70ab:de-INT","__typename":"EventProfile","featuredMedia":[{"id":"rrn:content:images:6269f8fa-77a4-4460-ba21-fe0d34fc22f8:en-INT","imageEssence":{"type":"rrn:content:ext:services:cloudinary-image:1","__typename":"CloudinaryImage","imageURL":"https://img.redbull.com/images/{op}/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024"},"imageSrc":"https://img.redbull.com/images/c_crop,w_3705,h_2470,x_0,y_0/c_auto,w_150,h_100/f_auto,q_auto/redbullcom/2024/12/11/lcnebvzmxk70xdwgafxm/tomas-slavik-red-bull-valparaiso-cerro-abajo-2024","__typename":"Image"}]}},{"sys":{"id":"AX52ZAB7LOoeOcgN7i7K7","__typename":"Sys"},"__typename":"MoodboardTiles","label":"Athleten","url":"https://www.redbull.com/at-de/athletes","type":"dynamic","localeMixing":["de-AT"],"relatedTo":null,"filterType":["rrn:content:person-profiles"],"filterSubType":["athlete"],"spaces":["redbull_com","rbtv","redbullmusic"],"scoring":"featuredFresh","image":{"id":"rrn:content:person-profiles:d01bf2a2-9c15-482d-a658-99630545b375:de-AT","__typename":"PersonProfile","featuredMedia":[{"id":"rrn:content:images:39eab35f-40a7-47e9-b83b-cc4f13e0f2cd:de-AT","imageEssence":{"type":"rrn:content:ext:services:cloudinary-image:1","__typename":"CloudinaryImage","imageURL":"https://img.redbull.com/images/{op}/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper"},"imageSrc":"https://img.redbull.com/images/c_crop,w_3699,h_2466,x_0,y_604/c_auto,w_150,h_100/f_auto,q_auto/redbullcom/2023/10/10/s6ptdvefjcibbpvflccg/daniel-tschofenig-ski-jumper","__typename":"Image"}]}},{"sys":{"id":"gkiU8dQKxQWa6U0kGdBsR","__typename":"Sys"},"__typename":"MoodboardTiles","label":"Gaming","url":"https://www.redbull.com/at-de/hubs/gaming","type":"dynamic","localeMixing":["de-AT"],"relatedTo":"rrn:content:collections:c1b68b98-5099-48f4-b7c1-5b0ac1607b1c:de-AT","filterType":["rrn:content:stories","rrn:content:externals","rrn:content:person-profiles","rrn:content:project-profiles","rrn:content:team-profiles","rrn:content:event-profiles","rrn:content:videos-360","rrn:content:videos","rrn:content:movies","rrn:content:films"],"filterSubType":null,"spaces":["redbull_com","rbtv","redbullmusic","redbulletin"],"scoring":"masonry","image":{"id":"rrn:content:stories:8e9b3397-985b-4b2c-b186-3eda5d73f8de:de-AT","__typename":"Story","featuredMedia":[{"id":"rrn:content:images:f5f97a09-e98d-4a18-8745-17b2b4c9bd1e:de-INT","imageEssence":{"type":"rrn:content:ext:services:cloudinary-image:1","__typename":"CloudinaryImage","imageURL":"https://img.redbull.com/images/{op}/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project"},"imageSrc":"https://img.redbull.com/images/c_crop,w_1620,h_1080,x_0,y_0/c_auto,w_150,h_100/f_auto,q_auto/redbullcom/2025/2/26/mkaqjrrjywv3kmorolfa/virtua-fighter-project","__typename":"Image"}]}},{"sys":{"id":"3N9SlCf0UaT1wK7IAKy6ig","__typename":"Sys"},"__typename":"MoodboardTiles","label":"Culture","url":"https://www.redbull.com/at-de/tags/music","type":"static","localeMixing":null,"relatedTo":null,"filterType":null,"filterSubType":null,"spaces":null,"scoring":null,"image":{"__typename":"Asset","description":"Red Bull Athlete Dancing","url":"https://images.ctfassets.net/lcr8qbvxj7mh/1NQ8sxm3xGR4V9Hc22JIfG/de96c5ea615dbe85dae2e12a9e2fac75/culture_2x.jpg","width":768,"contentType":"image/jpeg"}}]},{"sys":{"id":"3llhRqv4L5VvfJK1EhP4PF","__typename":"Sys"},"__typename":"BlocksYearMap","artwork":null,"highlightIntrosCollection":{"__typename":"BlocksYearMapHighlightIntrosCollection","items":[{"__typename":"BlocksHighlightIntro","kicker":"Geschichte","title":"Red Bull verleiht Flüüügel. Seit 1987.","description":"Lust auf eine kleine Zeitreise durch mehr als drei Jahrzehnte?","buttonText":"Los geht's","linkText":"Los geht's","linkUrl":"/at-de/energydrink/red-bull-geschichte"}]}},{"sys":{"id":"h5bbdfqbdmclOPJfkuiam","__typename":"Sys"},"__typename":"BlocksHighlightProgressCarousel","buttonText":"Mehr Highlights aus","buttonLink":"/at-de/energydrink/red-bull-geschichte","videoLength":"113","video":{"__typename":"Asset","title":"WORB Highlight Progress Carousel","description":"WORB Progress Highlight Clip 01:53 sec version 07.06.19","width":null,"url":"https://videos.ctfassets.net/lcr8qbvxj7mh/3MbwGaBfthReMmP1Ljo6xY/1bd1a56aeea5e159645e793fa000369f/WORB_HISTORY_CLIP_WEBCLIP_NO_F1_MOTO_AND_UEFA_190607_crf25.mp4"},"highlightTimestampsCollection":{"__typename":"BlocksHighlightProgressCarouselHighlightTimestampsCollection","items":[{"sys":{"id":"38jkXvW0UM4YEI3ZQhFKad","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"1987","timestamp":"0","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"1. April: Verkauf der 1. Red Bull Dose","countryName":"Austria","countryIso":"AT","logo":null}]}},{"sys":{"id":"R8KdeZZ3GO4ZsOHDRCrp1","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"1988","timestamp":"2.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"2.00","title":"1. Event: Red Bull Dolomitenmann ","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"1bEJkMEveI4w0yiTZk7Hd5","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"1989","timestamp":"4.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"1. Red Bull-Motorsportler: Gerhard Berger","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"6EUEzb9IBje13znz0i6cqe","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"1992","timestamp":"6.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"1. Cartoon-Werbespot","countryName":null,"countryIso":null,"logo":null},{"__typename":"HighlightContent","timestamp":"9.2","title":"1. Red Bull Flugtag","countryName":null,"countryIso":null,"logo":{"__typename":"Asset","description":"Logo in PNG Format","url":"https://images.ctfassets.net/lcr8qbvxj7mh/4dfFbL1gTPgv8doLU8reKA/e98fb3bdfd0b4df358007e7342498549/Flugtag.png","width":3307,"contentType":"image/png"}}]}},{"sys":{"id":"2KyRR3S9HsnBhnByVCw422","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"1994","timestamp":"11.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Dunkerbeck, Naish: Red Bull goes Windsurfing","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"4KAdFlwQab2vEsl2cBg0YC","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"1997","timestamp":"13.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Red Bull Cliff Diving feiert Weltpremiere ","countryName":null,"countryIso":null,"logo":{"__typename":"Asset","description":"PNG logo - rbcd int cmyk pos","url":"https://images.ctfassets.net/lcr8qbvxj7mh/7qerJM9kklstL9NwyFITZX/865745f89013542d33cb862350ccfd93/rbcd_int_cmyk_pos.png","width":1438,"contentType":"image/png"}}]}},{"sys":{"id":"1ugUXbfmC7OfAztfUKny0a","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"1999","timestamp":"17.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Heben ab: die Flying Bulls und Felix Baumgartner","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"5CYyqhdJQTMWi2Mto6jGSp","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2000","timestamp":"22.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"1. Red Bull Seifenkistenrennen","countryName":"Brüssel","countryIso":"BE","logo":{"__typename":"Asset","description":"Logo in PNG format","url":"https://images.ctfassets.net/lcr8qbvxj7mh/1JNayep45eNj3sveyMxbP9/6d0712d1df92e227a2c562343f777564/Soapbox.png","width":3307,"contentType":"image/png"}}]}},{"sys":{"id":"1FenLRtMpRpV9nsfcd5fNl","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2001","timestamp":"26.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Erstmals Red Bull Crashed Ice und Red Bull X-Fighters","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"OBl8bYnhvDa34WrU6SKg0","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2003","timestamp":"29.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"29","title":"Red Bull Air Race","countryName":null,"countryIso":null,"logo":{"__typename":"Asset","description":"Logo in PNG Format","url":"https://images.ctfassets.net/lcr8qbvxj7mh/nBGOw86phGlSVoCiccvJa/efe5c9fa7405aaeb7f73f1f65f1b355d/RBAR-Logo.png","width":1280,"contentType":"image/png"}},{"__typename":"HighlightContent","timestamp":"30.5","title":"Felix Baumgartner überfliegt den Ärmelkanal","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"1vatdp2Hc5tKNnuxf1ETVN","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2004","timestamp":"33.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Weltpremiere für Red Bull BC One","countryName":"Biel","countryIso":"CH","logo":{"__typename":"Asset","description":"Red Bull BC One Logo in PNG Format","url":"https://images.ctfassets.net/lcr8qbvxj7mh/2PAK34sqhpne0p5Tn0MkNG/443c0836a628c8b73ca940546dd9bcc9/RBBC_One_BASIC_LOGO_color.png","width":2000,"contentType":"image/png"}}]}},{"sys":{"id":"414LCq8hDBhqvipLfmb2BL","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2006","timestamp":"35.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"35","title":"Pit Stop in NYC","countryName":null,"countryIso":null,"logo":null},{"__typename":"HighlightContent","timestamp":"39","title":"1. Red Bull Paper Wings","countryName":null,"countryIso":null,"logo":{"__typename":"Asset","description":"red Bull Paper Wings Logo in PNG Format","url":"https://images.ctfassets.net/lcr8qbvxj7mh/3jRBPvsP1nSVDNbbYL4gx9/a603dee476e716d7eb17779afbad7515/paperwings_logo.png","width":11285,"contentType":"image/png"}}]}},{"sys":{"id":"25i7DctN8SpseDTAJXit9j","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2007","timestamp":"42.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Eishockey-Meistertitel der Red Bulls","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"6TrrK9UmmDWSXDlH7Qk4gY","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2008","timestamp":"45.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"45","title":"Donne des ailes","countryName":"Paris","countryIso":"FR","logo":null},{"__typename":"HighlightContent","timestamp":"47","title":"Endlich Red Bull in Frankreich","countryName":"Frankreich","countryIso":"FR","logo":null}]}},{"sys":{"id":"790DZNMF9bDaU53m4qUtXe","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2009","timestamp":"48.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Neujahr à la FMX-Star Robbie Maddison","countryName":"Las Vegas","countryIso":"US","logo":null}]}},{"sys":{"id":"1dukd26jIJiFFvT2hwwcoa","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2010","timestamp":"54.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Red Bull X-Fighters fliegen über Roten Platz","countryName":"Moskau","countryIso":"RU","logo":null}]}},{"sys":{"id":"4ro4vE6cAI9li2duN6Mxx1","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2011","timestamp":"58.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"58","title":"Red Bull Flying Bach erobert Europa","countryName":null,"countryIso":null,"logo":{"__typename":"Asset","description":"RBFS Logo CMYK PNG","url":"https://images.ctfassets.net/lcr8qbvxj7mh/6shLnu9byIFVy38BWWycFA/a0d1efce2091cbfd1a6dafa80f49b78f/RBFS_Logo_CMYK.png","width":2000,"contentType":"image/png"}},{"__typename":"HighlightContent","timestamp":"61","title":"100. Red Bull Flugtag","countryName":null,"countryIso":null,"logo":{"__typename":"Asset","description":"Logo in PNG Format","url":"https://images.ctfassets.net/lcr8qbvxj7mh/4dfFbL1gTPgv8doLU8reKA/e98fb3bdfd0b4df358007e7342498549/Flugtag.png","width":3307,"contentType":"image/png"}}]}},{"sys":{"id":"3XTRReld8UFiQH7LXaDSda","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2012","timestamp":"64.00","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"62","title":"Red Bull Stratos","countryName":null,"countryIso":null,"logo":null},{"__typename":"HighlightContent","timestamp":"75.5","title":"Red Bull Radio geht on air","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"4jBZEPOkyLc8JqtM9Bqb9E","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2014","timestamp":"79","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Events setzen weltweites Zeichen – nachhaltig","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"21nlP8unXMCEVYSmbcZQrs","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2015","timestamp":"87","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Wenn die Besten ihres Sports ihr Können zeigen","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"1tyVUH1sfzbJ1VZzPd1ewl","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2016","timestamp":"94","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"0","title":"Weltpremieren, die unterschiedlicher nicht sein könnten","countryName":null,"countryIso":null,"logo":null}]}},{"sys":{"id":"26Xm6o6sFK6iFYfiiHw5aJ","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2017","timestamp":"100","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"100","title":"Door in the sky","countryName":null,"countryIso":null,"logo":null},{"__typename":"HighlightContent","timestamp":"103.5","title":"ORGANICS by Red Bull","countryName":null,"countryIso":null,"logo":{"__typename":"Asset","description":"Organics by Red Bull Logo PNG","url":"https://images.ctfassets.net/lcr8qbvxj7mh/3UMQvw56SDg032uqGcDdPc/8b59a5a5bf40c650f78418b2d34a7741/17004_0_171031_Logo_Helix_bySide_Anthracite_RGB.png","width":11702,"contentType":"image/png"}}]}},{"sys":{"id":"75EVgXfMJNy4aVpQ2oJOwv","__typename":"Sys"},"__typename":"HighlightTimestamp","year":"2018","timestamp":"106","contentCollection":{"__typename":"HighlightTimestampContentCollection","items":[{"__typename":"HighlightContent","timestamp":"106","title":"Erfolgreich – im Team und solo","countryName":null,"countryIso":null,"logo":null}]}}]}},{"sys":{"id":"nhinfVjmiWQE7HWkxSCzq","__typename":"Sys"},"__typename":"BlocksLifecycleTeaser","body":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Wir von Red Bull sind uns der Verantwortung für unsere Welt sehr bewusst. Darum machen wir es Dir ganz einfach, Red Bull mit reinem Umwelt-Gewissen zu trinken.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"BlocksLifecycleTeaserBody"},"kicker":"Nachhaltigkeit","title":"Jede Dose hat mehr als ein Leben","linkUrl":"/at-de/energydrink/red-bull-dose-lebenszyklus","linkText":"Lebenszyklus der Dose","quizLinkUrl":"/at-de/energydrink/nachhaltigkeits-quiz","quizLinkText":"Quiz starten","image":{"__typename":"Asset","description":null,"url":"https://images.ctfassets.net/lcr8qbvxj7mh/6CpIGxb3WapwQSCn9qFzUU/ad7cf1910e4f355871d130b0c8193951/NON-DRS_Teaser_2023_c.gif","width":570,"contentType":"image/gif"}},{"sys":{"id":"17JAETvxzWsxmaaNYUtt9e","__typename":"Sys"},"__typename":"BlocksWorbRail","title":"Mehr von Red Bull","localeMixing":["de-AT","de-INT"],"relatedTo":"rrn:content:collections:d6460637-33d1-40e8-ae13-96d849895b99","dotcomContent":[{"__typename":"ProjectProfile","title":{"text":"Inside MotoGP","__typename":"AttributeText"},"subHeading":null,"id":"rrn:content:project-profiles:2edc9dd1-03bc-4fd0-ac17-4e11e665c0a1:de-INT","type":"rrn:content:project-profiles","uriSlug":"motogp","url":{"text":"Inside MotoGP","href":"https://www.redbull.com/at-de/projects/motogp","__typename":"AttributeWebLink"},"disciplines":[{"title":{"text":"MotoGP","__typename":"AttributeText"},"__typename":"ContentCollection"},{"title":{"text":"Motorradsport","__typename":"AttributeText"},"__typename":"ContentCollection"}],"logo":[{"imageSrc":"https://img.redbull.com/images/c_crop,w_1661,h_1107,x_132,y_0/c_auto,w_150,h_100/f_auto,q_auto/redbullcom/2019/03/07/068eb41f-5d5c-48ce-8de5-5b5968957404/motogp-logo","imageEssence":{"type":"rrn:content:ext:services:cloudinary-image:1","imageURL":"https://img.redbull.com/images/{op}/redbullcom/2019/03/07/068eb41f-5d5c-48ce-8de5-5b5968957404/motogp-logo","__typename":"CloudinaryImage"},"__typename":"Image"}],"featuredMedia":[{"__typename":"Image","imageEssence":{"type":"rrn:content:ext:services:cloudinary-image:1","imageURL":"https://img.redbull.com/images/{op}/redbullcom/2019/04/11/14990cfb-abf7-4d96-abc6-a24c7a6c3580/motogp-honda-marquez","__typename":"CloudinaryImage"},"imageSrc":"https://img.redbull.com/images/c_crop,w_1731,h_2164,x_481,y_0/c_auto,w_650,h_850/f_auto,q_auto/redbullcom/2019/04/11/14990cfb-abf7-4d96-abc6-a24c7a6c3580/motogp-honda-marquez"},{"__typename":"PreviewClip","clipEssence":{"renditions":[{"ratioTextual":"16x9","clipURL":"https://cs.liiift.io/v1/RBMN/pd/1/YM/VY/T7/CS/5N/11/FO-1YMVYT7CS5N11.mp4","__typename":"MediabaseDeliveryAgentClipsrenditionsArrayItems"},{"ratioTextual":"9x16","clipURL":"https://cs.liiift.io/v1/RBMN/pd/1/YM/VY/T8/YW/5N/11/FO-1YMVYT8YW5N11.mp4","__typename":"MediabaseDeliveryAgentClipsrenditionsArrayItems"},{"ratioTextual":"9x16","clipURL":"https://cs.liiift.io/v1/RBMN/pd/1/YM/VY/T6/NN/5N/11/FO-1YMVYT6NN5N11.mp4","__typename":"MediabaseDeliveryAgentClipsrenditionsArrayItems"},{"ratioTextual":"16x9","clipURL":"https://cs.liiift.io/v1/RBMN/pd/1/YM/VY/T8/E9/5N/11/FO-1YMVYT8E95N11.mp4","__typename":"MediabaseDeliveryAgentClipsrenditionsArrayItems"},{"ratioTextual":"1x1","clipURL":"https://cs.liiift.io/v1/RBMN/pd/1/YM/VY/T8/FW/5N/11/FO-1YMVYT8FW5N11.mp4","__typename":"MediabaseDeliveryAgentClipsrenditionsArrayItems"},{"ratioTextual":"16x9","clipURL":"https://cs.liiift.io/v1/RBMN/pd/1/YM/VY/T7/V9/5N/11/FO-1YMVYT7V95N11.mp4","__typename":"MediabaseDeliveryAgentClipsrenditionsArrayItems"},{"ratioTextual":"16x9","clipURL":"https://cs.liiift.io/v1/RBMN/pd/1/YM/VY/T7/4W/5N/11/FO-1YMVYT74W5N11.mp4","__typename":"MediabaseDeliveryAgentClipsrenditionsArrayItems"},{"ratioTextual":"1x1","clipURL":"https://cs.liiift.io/v1/RBMN/pd/1/YM/VY/T6/EH/5N/11/FO-1YMVYT6EH5N11.mp4","__typename":"MediabaseDeliveryAgentClipsrenditionsArrayItems"}],"__typename":"MediabaseDeliveryAgentClips"}}]},{"__typename":"ExternalContent","title":{"text":"Red Bull Shop","__typename":"AttributeText"},"subHeading":null,"id":"rrn:content:externals:82c4804a-19e0-44af-ad30-cba630af51ab:de-AT","type":"rrn:content:externals","uriSlug":null,"url":{"text":"https://www.redbullshop.com/?utm_source=redbull.com/energydrink\u0026utm_medium=project\u0026utm_campaign=brand_card_19","href":"https://www.redbullshop.com/?utm_source=redbull.com/energydrink\u0026utm_medium=project\u0026utm_campaign=brand_card_19","__typename":"AttributeWebLink"},"disciplines":[],"logo":[],"featuredMedia":[{"__typename":"Image","imageEssence":{"type":"rrn:content:ext:services:cloudinary-image:1","imageURL":"https://img.redbull.com/images/{op}/redbullcom/2019/10/18/2ac4a33a-9aa1-439e-b8db-0f256a351877/red-bull-shop-winter","__typename":"CloudinaryImage"},"imageSrc":"https://img.redbull.com/images/c_crop,w_1500,h_2000,x_788,y_0/c_auto,w_650,h_850/f_auto,q_auto/redbullcom/2019/10/18/2ac4a33a-9aa1-439e-b8db-0f256a351877/red-bull-shop-winter"}]},{"__typename":"Story","title":{"text":"5 Gründe, den Red Bull Wingfinder-Persönlichkeitstest zu machen","__typename":"AttributeText"},"subHeading":null,"id":"rrn:content:stories:41389426-2f32-4872-aa02-47ff17fd6ae7:de-INT","type":"rrn:content:stories","uriSlug":"red-bull-wingfinder-test-5-gruende","url":{"text":"5 Gründe, den Red Bull Wingfinder-Persönlichkeitstest zu machen","href":"https://www.redbull.com/at-de/red-bull-wingfinder-test-5-gruende","__typename":"AttributeWebLink"},"disciplines":[{"title":{"text":"Work Smart","__typename":"AttributeText"},"__typename":"ContentCollection"},{"title":{"text":"Entrepreneurship","__typename":"AttributeText"},"__typename":"ContentCollection"}],"logo":[],"featuredMedia":[{"__typename":"Image","imageEssence":{"type":"rrn:content:ext:services:cloudinary-image:1","imageURL":"https://img.redbull.com/images/{op}/redbullcom/2018/09/28/64e3e868-e515-4360-8897-bb9f1d873d5d/wingfinder-ryan-sandes","__typename":"CloudinaryImage"},"imageSrc":"https://img.redbull.com/images/c_crop,w_1706,h_2133,x_394,y_0/c_auto,w_650,h_850/f_auto,q_auto/redbullcom/2018/09/28/64e3e868-e515-4360-8897-bb9f1d873d5d/wingfinder-ryan-sandes"}]},{"__typename":"ExternalContent","title":{"text":"Wings for Life World Run","__typename":"AttributeText"},"subHeading":{"text":"Laufen für die, die es nicht können.","__typename":"AttributeText"},"id":"rrn:content:externals:1110e14c-251d-4a16-afef-80254e503b7c:de-INT","type":"rrn:content:externals","uriSlug":null,"url":{"text":"https://www.wingsforlifeworldrun.com/at/de/","href":"https://www.wingsforlifeworldrun.com/at/de/","__typename":"AttributeWebLink"},"disciplines":[],"logo":[],"featuredMedia":[{"__typename":"Image","imageEssence":{"type":"rrn:content:ext:services:cloudinary-image:1","imageURL":"https://img.redbull.com/images/{op}/redbullcom/2018/05/06/3d4aaf8a-1882-4d8e-862f-a5cb056328a1/wings-for-life-world-run-wien-start-2018","__typename":"CloudinaryImage"},"imageSrc":"https://img.redbull.com/images/c_crop,w_1706,h_2133,x_1078,y_0/c_auto,w_650,h_850/f_auto,q_auto/redbullcom/2018/05/06/3d4aaf8a-1882-4d8e-862f-a5cb056328a1/wings-for-life-world-run-wien-start-2018"}]},{"__typename":"ExternalContent","title":{"text":"Bereit für eine neue Herausforderung?","__typename":"AttributeText"},"subHeading":null,"id":"rrn:content:externals:c0f4d32d-caa3-4fb6-9e72-7a8e9ddd81fe:de-AT","type":"rrn:content:externals","uriSlug":null,"url":{"text":"http://www.redbull.com/jobs","href":"http://www.redbull.com/jobs","__typename":"AttributeWebLink"},"disciplines":[],"logo":[],"featuredMedia":[{"__typename":"Image","imageEssence":{"type":"rrn:content:ext:services:cloudinary-image:1","imageURL":"https://img.redbull.com/images/{op}/redbullcom/2019/11/29/73ad4e9b-818e-4a3f-8382-25551675fc9c/red-bull-jobs","__typename":"CloudinaryImage"},"imageSrc":"https://img.redbull.com/images/c_fill,g_auto,w_650,h_850/f_auto,q_auto/redbullcom/2019/11/29/73ad4e9b-818e-4a3f-8382-25551675fc9c/red-bull-jobs"}]}]}],"pageConfig":{"title":"energydrink.redbull.com/at-de/energydrink/red-bull-unternehmen","gtmSource":"company","pageTitle":"Das Unternehmen Red Bull","description":"Inspiriert von funktionalen Getränken aus Ostasien gründete Dietrich Mateschitz Mitte der 1980er Jahre Red Bull. Mehr dazu hier!","socialImage":"https://images.ctfassets.net/lcr8qbvxj7mh/tyFTx8qRDNVYmzJC1QcOb/370c731a43fe086cb7b9374a5e6f2b38/at-de-og.jpg?w=1200\u0026h=630\u0026q=80\u0026fit=pad\u0026fm=jpg","metaRobots":null,"theme":null},"localeString":"at-de","canonicalUrl":"https://www.redbull.com/at-de/energydrink/red-bull-unternehmen","translations":{"panoptikum.button.label.audio.episode":"Zur Episode","panoptikum.button.label.borb":"Schalt ein","panoptikum.button.label.collection":"Read more","panoptikum.button.label.episode":"Folge ansehen","panoptikum.button.label.event":"Zum Event","panoptikum.button.label.eventseries":"Zur Event-Übersicht","panoptikum.button.label.external":"Mehr","panoptikum.button.label.film":"Film ansehen","panoptikum.button.label.generic":"Ansehen","panoptikum.button.label.imageGallery":"Fotos ansehen","panoptikum.button.label.person":"Profil ansehen","panoptikum.button.label.project":"Mehr dazu","panoptikum.button.label.show":"Alle Folgen ansehen","panoptikum.button.label.story":"Zur Story","panoptikum.button.label.video":"Video ansehen","panoptikum.button.label.video360":"Video ansehen","panoptikum.button.label.videoLive":"Live ansehen","panoptikum.button.label.videoRecap":"Wiederholung ansehen","panoptikum.button.label.videoTrailer":"Trailer ansehen","faq.QuestionsAndAnswers":"Questions \u0026 Answers","faqSummary.title":"Frequently asked questions","faqSummary.button.seeMoreFaqs":"See more FAQs","faqSummary.answer.seeFullAnswer":"See full answer"},"withFooter":true,"headerWithdrawn":false,"kickerKind":"underlined","dir":"ltr","lang":"de"},"__N_SSP":true},"page":"/[localeString]/energydrink/[[...slugSegments]]","query":{"localeString":"at-de","slugSegments":["red-bull-unternehmen"]},"buildId":"0-wlTLaWYMt7eitgYTSHM","assetPrefix":"/energydrink/v1/resources","isFallback":false,"isExperimentalCompile":false,"dynamicIds":[5103,93,4516,4352,8634,7214],"gssp":true,"scriptLoader":[]}</script></body></html>