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Sans serif typographic logo design revolution - Blog - Professional Website Design, Graphic Design & Print
<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8" /> <title>Sans serif typographic logo design revolution - Blog - Professional Website Design, Graphic Design & Print</title> <base href="https://www.digitalflare.co.uk/" /> <!-- Google tag (gtag.js) --> <script async src="https://www.googletagmanager.com/gtag/js?id=G-Y4QWG6HDGH"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-Y4QWG6HDGH'); </script> <meta name="google-site-verification" content="lNpDtBVg7ED7n4j6odnTcZOADLKWUXkPqaGbw4hP27k" /> <meta name="description" content="" /> <meta name="keywords" content="" /> <link rel="stylesheet" type="text/css" href="css/reset.css" /> <link rel="stylesheet" type="text/css" href="css/generic.css" /> <link rel="stylesheet" type="text/css" href="css/font-awesome-4.7.0/css/font-awesome.min.css" /> <meta name="viewport" content="width=device-width,user-scalable=yes,initial-scale=1.0" /> 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class="nav_wrapper"> <div class="page_width"> <div id="menu_wrapper"> <a href="javascript:void(0);" class="close_mobile_menu"><i class="fa fa-times" aria-hidden="true"></i></a> <div id="menu_inner"> <ul class="clear cfont"> <li><a href="index.php">Home<span>Go home</span></a></li> <li><a href="about.php">About Us<span>Digital who?</span></a></li> <li><a href="services.php">Services<span>What we do</span></a></li> <li><a href="hosting.php">Hosting<span>Web hosting & SSL</span></a></li> <li><a href="portfolio.php">Portfolio<span>View our projects</span></a></li> <li><a href="portfolio/Photography-Portfolio.html">Photography<span>Studio photography</span></a></li> <li><a href="portfolio/Print-Work-Portfolio.html">Print & Magazines<span>Print & design services</span></a></li> <li><a class="on" href="blog.php">Blog<span>News & Features</span></a></li> <li><a href="contact.php">Contact<span>Say hello!</span></a></li> </ul> </div> </div> </div> </div> <div id="page_wrapper"> <!-- page header --> <div id="page_header"> <div class="page_width"> <h1>Sans-serif logo design revolution</h1> <h2>Luxury brands are replacing their softer / rounder fonts for bold San-serif fonts.</h2> </div> </div> <!-- end page header --> <div class="top_spacing page_width clear"> <div class="clear"> <div id="blog_left"> <div class="blog_header"> <ul class="blog_cat_list clear"> <li>From</li> <li><a href="blog.php?category=19">Logo Design</a></li><li><a href="blog.php?category=17">Building a Website</a></li><li><a href="blog.php?category=21">Social Media</a></li> </ul> </div> <div id="blog_content" class="cms"> <p>Whilst working on a new logo design for a client - we were asked to keep the logo simple and text-based (typographic) yet with a luxury feel. While researching, it quickly became apparent that many luxury brands (particularly fashion houses) have all started to converge... They have been swapping their time-tested logos for drastically minimal versions that might seem alike to the untrained eye. Brands such as Celine and Burberry, who have used the same logo for decades, are replacing their softer / rounder fonts with bold San-serifs.</p> <p><img src="media/1561935600/1564095600/1564139340-0ec89fb5467242ced868b6c006ac380e.jpg" alt="" /></p> <p>Crazy to see this. (PS. The last four logos are not authentic, not yet, at least at the time of writing - these designs are merely a prediction by a designer who wishes to remain anonymous...)</p> <h6>Why is this?</h6> <p>Next question, why is this? We think it has something to do with the 'digital era' where 'less is more'. There is a need for a logo to register well in any browsing device, particularly given the vast shift to mobile... But also a way to evolve with the market and stay relevant. When designed chicly, San serifs can illustrate the companies they represent tastefully and legibly.</p> <p>Suppose we look at the Burberry Logo as an example. In that case, Burberry is dropping the traditional heritage touches, much to fans' disgust on social media - the new logo now feels part of the website's UI. However, it's still strong and bold enough to be recognisable in isolation. A toned-down logo means Burberry's personality and style can shine through its clothing instead.</p> <p>We recently designed the logo (pictured below) for a Property Finance company. Bold and neutral logos, especially for tech or corporate companies, communicate to customers that their services are simple, straightforward and straight to the point. For this company, their application forms etc., are provided through online applications. Therefore, removing the chaos of a complicated logo and having something as part of the apps' user interface (UI) makes sense, ultimately letting their services do the talking.</p> <p><img src="media/1561935600/1564095600/1564139528-2e6cc14338ba927b23472527f6080f4a.jpg" alt="" /></p> <p>If you want a logo designed by our team, please get in touch with us - we would be happy to discuss your logo requirements.</p> <p>To read more on this topic, we have found a great article over at 'Enjoy Digital': <a href="https://www.enjoy-digital.co.uk/news/whats-with-the-new-burberry-logo/">https://www.enjoy-digital.co.uk/news/whats-with-the-new-burberry-logo/</a></p> <p>Finally - if you would like to view 19 other branding predictions by an anonymous designer, please head on over to DesignTaxi - this is well worth a look: <a href="https://designtaxi.com/news/402939/Designer-Predicts-New-Logos-For-Luxury-Fashion-Companies-That-Haven-t-Rebranded/">https://designtaxi.com/news/402939/Designer-Predicts-New-Logos-For-Luxury-Fashion-Companies-That-Haven-t-Rebranded/</a></p> <div id="blog_tags"> <span class="taglist cfont">Tags: <a href="blog/tag/typographic-logo/" title="Typographic Logo">Typographic Logo</a><a href="blog/tag/logo-design/" title="Logo Design">Logo Design</a><a href="blog/tag/burberry-logo/" title="Burberry Logo">Burberry Logo</a><a href="blog/tag/sans-serif-logo/" title="Sans Serif Logo">Sans Serif Logo</a><a href="blog/tag/luxury-logo/" title="Luxury Logo">Luxury Logo</a></span> </div> <div id="disqus_thread"></div> <script> /** * RECOMMENDED CONFIGURATION VARIABLES: EDIT AND UNCOMMENT THE SECTION BELOW TO INSERT DYNAMIC VALUES FROM YOUR PLATFORM OR CMS. * LEARN WHY DEFINING THESE VARIABLES IS IMPORTANT: https://disqus.com/admin/universalcode/#configuration-variables*/ /* var disqus_config = function () { this.page.url = PAGE_URL; // Replace PAGE_URL with your page's canonical URL variable this.page.identifier = PAGE_IDENTIFIER; // Replace PAGE_IDENTIFIER with your page's unique identifier variable }; */ (function() { // DON'T EDIT BELOW THIS LINE var d = document, s = d.createElement('script'); s.src = 'https://digitalflare.disqus.com/embed.js'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); </script> <noscript>Please enable JavaScript to view the <a href="https://disqus.com/?ref_noscript">comments powered by Disqus.</a></noscript> </div> </div> <div id="blog_right"> <div class="right_wrapper"> <h3>Blog Categories</h3> <ul class="blog_cats"> <li><a href="blog.php?category=14">Web Hosting and Domain Names</a></li><li><a href="blog.php?category=15">Website Design</a></li><li><a href="blog.php?category=16">DigitalFlare News</a></li><li><a href="blog.php?category=17">Building a Website</a></li><li><a href="blog.php?category=18">Email</a></li><li><a href="blog.php?category=19">Logo Design</a></li><li><a href="blog.php?category=20">Ecommerce</a></li><li><a href="blog.php?category=21">Social Media</a></li><li><a href="blog.php?category=22">Search Engine Optimisation</a></li><li><a href="blog.php?category=23">Security</a></li><li><a href="blog.php?category=24">Graphic Design</a></li> </ul> <h3>Popular Blog entries</h3> <div class="small_blog_row clear"> <a href="blog/view/what-do-i-need-to-do-ahead-of-the-gdpr-deadline/"> <div class="left"><span style="background-image: url('media/1525129200/1525474800/thumb_1525559271-3fc919ce13ded60f92e10f2a76a3367e.jpg');"></span></div> <div class="right"> <span class="title">What do I need to do ahead of the GDPR deadline?</span> Over the last few months, several clients have enquired about GDPR and how the new regulations will affect their company and website. 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