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Top','Copy');" data-link="https://pec-ly.com/?6tcW"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/share-icon.svg" width="40" height="40" alt="Share link"/><div class="copy-alert" style="display: none;">Link copied</div></a></li> </ul> </div> </div> <div class="entry-content"> <p>Much is made of generative artificial intelligence’s impact on search, content, and processes, but it’s also a potent coding tool that could help ecommerce businesses of all sizes.</p> <p>While they have yet to transform a novice into a master programmer, ChatGPT and its competitors can produce functional code that marketers and merchants can paste into apps and automation workflows.</p> <p>An example can make the point.</p> <h3>Posting to Shopify Blog</h3> <p>The <a href="https://www.practicalecommerce.com/best-seo-for-dropshipping" data-wpel-link="internal">content-then-commerce</a> model is big business. Content attracts readers <a href="https://www.practicalecommerce.com/how-chatgpt-drives-ecommerce-conversions" data-wpel-link="internal">to convert</a> into buyers. However, Shopify merchants often encounter a problem.</p> <p>While it excels at many things, Shopify’s default blog editor — think content engine — lacks robust features.</p> <p>For instance, a YouTube URL in the blog editor produces nothing more than text. It does not automatically expand into a video, requiring merchants to paste HTML for that purpose.</p> <p>In contrast, the same YouTube URL in the WordPress.com editor results in a responsive embedded video that shrinks and expands to match a visitor’s screen. This is the behavior most content marketers expect.</p> <div id="attachment_1542247" style="width: 580px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-1542247" class="wp-image-1542247 size-large" title="Screenshot of the Shopify's "Insert video" interface" src="https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-shopify-video-embed-570x392.jpg" alt="Screenshot of the Shopify's "Insert video" interface" width="570" height="392" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-shopify-video-embed-570x392.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-shopify-video-embed-300x206.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-shopify-video-embed-768x528.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-shopify-video-embed.jpg 1000w" sizes="(max-width: 570px) 100vw, 570px" /><p id="caption-attachment-1542247" class="wp-caption-text">The Shopify blog editor requires users to paste HTML for an embedded video.</p></div> <p>A solution is bypassing the Shopify editor altogether. What if a marketer could <a href="https://www.practicalecommerce.com/category/marketing/content" data-wpel-link="internal">compose content</a> in a tool such as Google Docs — with images, tables, and YouTube videos — and then auto-load it into a Shopify blog?</p> <p>I prompted ChatGPT to generate the code for just such an app.</p> <h3>The AI Solution</h3> <p>ChatGPT’s solution had two parts.</p> <ul> <li>Use a <a href="https://www.google.com/script/start/" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Google Apps Script</a> to process the content, transforming a Google Doc into clean HTML.</li> <li>Post the content to a Shopify blog via <a href="https://shopify.dev/docs/api/admin-rest#authentication" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Shopify’s REST API</a>.</li> </ul> <p>Apps Script <a href="https://www.practicalecommerce.com/21-google-workplace-apps" data-wpel-link="internal">is accessible</a> from any Google Doc and provides a development environment wherein Google application programming interfaces (APIs) are available as services. The code used is essentially JavaScript.</p> <div id="attachment_1542256" style="width: 580px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-1542256" class="wp-image-1542256 size-large" title="Screenshot of Apps Script menu item in Google Docs" src="https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-app-script-570x169.png" alt="Screenshot of Apps Script menu item in Google Docs" width="570" height="169" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-app-script-570x169.png 570w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-app-script-300x89.png 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-app-script-768x227.png 768w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-app-script.png 1136w" sizes="(max-width: 570px) 100vw, 570px" loading="lazy" /><p id="caption-attachment-1542256" class="wp-caption-text">Google Apps Script is a development environment available in Google Docs and other Google applications.</p></div> <p>ChatGPT produced detailed code that could be copied and pasted into the Apps Script’s environment, listing the process step-by-step.</p> <p>ChatGPT’s Apps Script had six functions.</p> <ul> <li><em>postArticleToShopify()</em> — this was the primary function. It calls the supporting functions and ultimately connects to the Shopify API.</li> </ul> <ul> <li><em>convertBodyToHTML(body)</em> — given the document body, this function does most of the work. It identifies if a particular element in the document body is a bulleted list, a table, or a paragraph. Paragraphs are tricky since they can contain text, headings, images, or a link.</li> </ul> <ul> <li><em>extractYouTubeVideoId(url)</em> — finds the YouTube ID in a URL string.</li> </ul> <ul> <li><em>generateYouTubeEmbed(videoId)</em> — given a YouTube video ID, this function builds a set of HTML tags that result in a responsive embedded video.</li> </ul> <ul> <li><em>formatCurrentDate()</em> — is a helper function that retrieves and formats the current date into the publication date for the blog post.</li> </ul> <ul> <li><em>escapeHTML(text)</em> — is a helper function that removes a set of characters that could cause problems when the HTML is sent to Shopify’s API.</li> </ul> <p>The most surprising part of ChatGPT’s code generation was its familiarity with the App Script and Shopify API requirements. ChatGPT knew that Shopify’s API could not receive an image as a file but had to be encoded and passed as data.</p> <h3>Custom Shopify App</h3> <p>There was one last step. In Shopify, I had to navigate to the “Apps and sales channels” tab in the platform’s settings. From there, I created, authorized, and installed a custom app. The goal was to collect an API access token allowing the App Script to post content to the Shopify Blog.</p> <div id="attachment_1542252" style="width: 580px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-1542252" class="wp-image-1542252 size-large" title="Screenshot of App Script's "Admin API access token" interface" src="https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-api-key-570x312.png" alt="Screenshot of App Script's "Admin API access token" interface" width="570" height="312" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-api-key-570x312.png 570w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-api-key-300x164.png 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-api-key-768x420.png 768w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-api-key.png 1470w" sizes="(max-width: 570px) 100vw, 570px" loading="lazy" /><p id="caption-attachment-1542252" class="wp-caption-text">Creating the custom app provided access to the API token.</p></div> <h3>Content Posted</h3> <p>In less than 30 minutes and ChatGPT’s code, I completed a working solution to compose content in a Google Doc and have it appear on Shopify.</p> <div id="attachment_1542251" style="width: 580px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-1542251" class="wp-image-1542251 size-large" title="Screenshot of the partial blog posts on Google Docs and Shopify" src="https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-blog-worked-570x208.jpg" alt="Screenshot of the partial blog posts on Google Docs and Shopify" width="570" height="208" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-blog-worked-570x208.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-blog-worked-300x110.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-blog-worked-768x280.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/090724-blog-worked.jpg 1000w" sizes="(max-width: 570px) 100vw, 570px" loading="lazy" /><p id="caption-attachment-1542251" class="wp-caption-text">ChatGPT’s code transformed a Google Doc into a complete blog post in Shopify.</p></div> <p>The process is repeatable. Anyone could compose content in Google Docs — with images, tables, and YouTube URLs — and produce a clean and responsive blog post in Shopify.</p> <p>Here is a PDF of ChatGPT’s <a href="/wp-content/uploads/2024/09/PEC_ChatGPT_Apps-Script_Shopify-blog_0924.pdf" target="_blank" rel="noopener" data-wpel-link="internal">complete Apps Script</a>.</p> <h3>Implications</h3> <p>ChatGPT’s initial solution had a few glitches.</p> <ul> <li>ChatGPT did not understand precisely how Google Doc files are structured. Its initial code looked for images and links at the same level of the document hierarchy as a table or paragraph. In practice, these elements were inside a paragraph element, i.e., children of a paragraph element.</li> </ul> <ul> <li>When it generated the function to create the responsive HTML for the YouTube video, ChatGPT loaded the image twice. Changing the variable assignment solved the issue.</li> </ul> <ul> <li>The code is not perfect. In some places, it should be <a href="https://www.practicalecommerce.com/free-websites-to-learn-code" data-wpel-link="internal">refactored</a> to improve readability and function.</li> </ul> <ul> <li>The Shopify API required a blog ID that was not easy to retrieve. Ultimately, I used the API and a development tool called Postman to obtain it.</li> </ul> <p>Nonetheless, the example shows ChatGPT can generate useful code, especially for a user with some technical know-how. What’s more, the process was fast. I have written many Apps Scripts. This one would have taken much longer without ChatGPT.</p> </div> <div class="post-footer"> <div class="article-sharing"> <p class="sharing-label">Share this article:</p> <div class="article-sharing-link"> <input class="shortened-url" name="shortened-url" title="Shortened URL" value="https://pec-ly.com/?6tcW" type="text"></li> <a title="Copy URL" rel="nofollow" class="copy-pec-link" onclick="ga('send', 'event','Article Top','Copy');" data-link="https://pec-ly.com/?6tcW"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/copy-link-icon.png" width="32" height="32" alt="Copy share link" loading="lazy" /><div class="copy-alert" style="display: none;">Link copied</div></a> </div> </div> <div class="post-navigation"> <span class="prev-link"> <a href="https://www.practicalecommerce.com/client-crash-bankrupts-entrepreneur" rel="prev" onclick="ga('send', 'event','Previous/Next','Previous');" data-wpel-link="internal"> <span class="left-angle">〈</span> <span 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