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Då har du kommit till rätt ställe.</p> <p>Att förbättra din sökmotorsoptimering i WordPress är avgörande för att få mer trafik till din website. Tyvärr är de flesta guider för sökmotorsoptimering i WordPress för tekniska för att nya användare ska kunna komma igång.</p> <p>Den här guiden är annorlunda. Vi har presenterat de mest effektiva strategierna för sökmotorsoptimering i WordPress i clear, action-bara steg som alla kan förstå och implementera.</p> <p>I den här artikeln kommer vi att dela med oss av de högst upp WordPress SEO-tips och bästa praxis för att hjälpa dig att förbättra din WordPress SEO och få mer organisk trafik.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="350" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='350'%20viewBox='0%200%20680%20350'%3E%3C/svg%3E" alt="WordPress SEO for Beginners" class="wp-image-131702 perfmatters-lazy" title="WordPress SEO for beginners" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/wordpress-seo-guide.jpg" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-seo-guide.jpg 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-seo-guide-300x154.jpg 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="350" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/wordpress-seo-guide.jpg" alt="WordPress SEO for Beginners" class="wp-image-131702" title="WordPress SEO for beginners" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-seo-guide.jpg 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-seo-guide-300x154.jpg 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Du kanske har hört experter säga att WordPress är vänligt mot sökmotorsoptimering. Det är faktiskt därför många väljer WordPress för att <a href="https://www.wpbeginner.com/sv/start-a-wordpress-blog/" title="How to Start a WordPress Blog – Easy Guide – Create a Blog">starta en blogg</a> eller en website.</p> <p>Medan WordPress ser till att koden som den genererar följer bästa praxis för sökmotorsoptimering, finns det mycket mer du behöver göra om du vill maximera dina SEO-insatser.</p> <p>Vi har ett antal action-steg som du måste ta för att optimera din sökmotorsoptimering i WordPress på rätt sätt.</p> <p>För att göra det enkelt har vi skapat en innehållsförteckning som hjälper dig att enkelt navigera genom vår ultimata guide för sökmotorsoptimering i WordPress.</p> <h4 class="wp-block-heading" id="top">Innehållsförteckning</h4> <p><strong>Inledning</strong></p> <ul class="wp-block-list"> <li><a href="#whatisseo">Vad är sökmotorsoptimering?</a></li> <li><a href="#whyseo">Varför sökmotorsoptimering är viktigt</a></li> </ul> <p><strong>Grunderna i sökmotorsoptimering i WordPress</strong></p> <ul class="wp-block-list"> <li><a href="#visibility">Kontrollera inställningarna för synlighet på din site</a></li> <li><a href="#permalinks">Använda sökmotorsoptimering av URL:er i WordPress</a></li> <li><a href="#domainprefix">WWW vs icke-WWW i URL:er</a></li> </ul> <p><strong>Det bästa tillägget för sökmotorsoptimering i WordPress</strong></p> <ul class="wp-block-list"> <li><a href="#seoplugin">Att välja det bästa sökmotorsoptimering plugin för WordPress</a></li> <li><a href="#xmlsitemaps">Add XML sitemaps i WordPress</a></li> <li><a href="#searchconsole">Add your site till Google Search Console</a></li> <li><a href="#optimizeposts">Optimera dina blogginlägg för sökmotorsoptimering</a></li> <li><a href="#keywordresearch">Att söka efter keywords för din website</a></li> </ul> <p><strong>Bästa praxis för sökmotorsoptimering i WordPress</strong></p> <ul class="wp-block-list"> <li><a href="#catvstags">Korrekt användning av kategorier och taggar i WordPress</a></li> <li><a href="#internallinking">Gör intern länkning till en vana</a></li> <li><a href="#customschema" title="Add schema markup and rich snippets ">Add schema markup och rich snippets</a></li> <li><a href="#optimizecomments">Optimera WordPress kommentarer</a></li> <li><a href="#nofollowexternal">NoFollow externa links i WordPress</a></li> <li><a href="#excerpts">Fullständiga posts vs sammanfattningar (excerpts)</a></li> </ul> <p><strong>Hastighet och säkerhet för sökmotorsoptimering i WordPress</strong></p> <ul class="wp-block-list"> <li><a href="#performance">Optimera hastigheten och prestandan på din site</a></li> <li><a href="#optimizeimages">Optimering av images i WordPress för sökmotorsoptimering</a></li> <li><a href="#security">Säkerhet och trygghet för din WordPress site</a></li> <li><a href="#ssl">Börja använda SSL/HTTPS</a></li> </ul> <p>Slutligen, se <strong><a href="#seotools">fler sökmotorsoptimering tools och resurser</a></strong> för att ta din WordPress SEO ännu längre.</p> <h4 class="wp-block-heading">Inledning</h4> <p>Vi vet att tanken på att optimera för sökmotorsoptimering i WordPress kan vara skrämmande för Beginnare, särskilt om du ej är en teknisk nörd.</p> <p>Men oroa dig inte – det behöver inte vara komplicerat. Börja här för att lära dig grunderna, och sedan kan du börja tillämpa dem på din egen website.</p> <h4 class="wp-block-heading" id="whatisseo">Vad är sökmotorsoptimering?</h4> <p>Sökmotorsoptimering är en akronym som står för Search Engine Optimization. Det är en strategi som används av ägare av websites för att få mer trafik genom att ranka högre i search engines.</p> <figure class="wp-block-image size-full"><img title="What is SEO (Definition)" decoding="async" width="680" height="252" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='252'%20viewBox='0%200%20680%20252'%3E%3C/svg%3E" alt="What is SEO (Definition)" class="wp-image-131696 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/what-is-seo-definition.jpg" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/what-is-seo-definition.jpg 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/what-is-seo-definition-300x111.jpg 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="What is SEO (Definition)" decoding="async" width="680" height="252" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/what-is-seo-definition.jpg" alt="What is SEO (Definition)" class="wp-image-131696" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/what-is-seo-definition.jpg 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/what-is-seo-definition-300x111.jpg 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Search engine optimization handlar inte om att lura Google eller spela på systemet. Det handlar helt enkelt om att skapa en website som har optimerad kod och format som gör det enkelt för search engines att hitta din website.</p> <p>När människor söker på nätet efter de ämnen du skriver om kommer ditt sökmotoroptimerade content att visas högre upp i sökresultaten och du får fler människor som klickar sig vidare till din website.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="whyseo">Varför sökmotorsoptimering är viktigt</h4> <p>Search engines är ofta den största trafikkällan för de flesta websites.</p> <p>Google och andra search engines använder avancerade algoritmer för att förstå och ranka pages på rätt sätt i sökresultaten. Dessa algoritmer är dock inte perfekta – de behöver fortfarande din hjälp för att förstå vad your content handlar om.</p> <p>Om ditt content inte är optimerat vet inte search engines hur de ska ranka det. När människor söker efter de ämnen du skriver om kommer din website inte att visas på sökresultatets pages, och du går miste om all trafik.</p> <p>Det är verkligen viktigt för alla företagare att göra sin website sökmotorvänlig, så att de kan maximera sin söktrafik.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading">Video Tutorial</h4> <figure class="wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler"><div class="wp-block-embed__wrapper"> <span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='520' height='323' src='https://www.youtube.com/embed/lIhTLhBPglg?version=3&rel=0&fs=1&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent' frameborder='0' allowfullscreen></iframe></span><div class="yt-sbscrb-bar"><div>Subscribe to WPBeginner</div><div><iframe src="https://www.youtube.com/subscribe_embed?usegapi=1&channel=wpbeginner&layout=default&count=default&origin=https%3A%2F%2Fwpbeginner.com&gsrc=3p&ic=1&jsh=m%3B%2F_%2Fscs%2Fapps-static%2F_%2Fjs%2Fk%3Doz.gapi.en.vQiXRrxCe40.O%2Fam%3DAQ%2Fd%3D1%2Frs%3DAGLTcCMBxIGVyXSdvvcs43a64yHt_P7dfg%2Fm%3D__features__#_methods=onPlusOne%2C_ready%2C_close%2C_open%2C_resizeMe%2C_renderstart%2Concircled%2Cdrefresh%2Cerefresh&id=I0_1448178294715&parent=https%3A%2F%2Fwpbeginner.com"></iframe></div><div class="clear"></div></div> </div></figure> <p>Om du föredrar skriftliga instruktioner är det bara att fortsätta läsa.</p> <h4 class="wp-block-heading">Grunderna i sökmotorsoptimering i WordPress</h4> <p>Sökmotorsoptimering kan vara tekniskt, men det behöver det inte vara. Bara genom att lära dig några grundläggande sökmotorsoptimeringar för att optimera din site kan du få en notice boost i trafiken på din website.</p> <p>Du behöver inte vara ett tekniskt geni för att använda teknikerna under. Om du redan använder WordPress så har du vad som krävs!</p> <p>Låt oss komma igång med att optimera din website.</p> <p><strong>Note</strong>: Om du tycker att det är för svårt att optimera din website för sökmotorsoptimering, eller om du helt enkelt inte har tillräckligt med tid, kan du använda <a href="https://www.wpbeginner.com/sv/services/" title="WPBeginner Pro Services">WPBeginners Pro Services</a> för att anlita experter som gör det åt your. </p> <figure class="wp-block-image size-full"><a href="https://www.wpbeginner.com/services/"><img title="WPBeginner Pro Services" decoding="async" width="680" height="360" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='360'%20viewBox='0%200%20680%20360'%3E%3C/svg%3E" alt="WPBeginner Pro Services" class="wp-image-274824 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/12/wpbproservices.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2020/12/wpbproservices.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2020/12/wpbproservices-300x159.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="WPBeginner Pro Services" decoding="async" width="680" height="360" src="https://www.wpbeginner.com/wp-content/uploads/2020/12/wpbproservices.png" alt="WPBeginner Pro Services" class="wp-image-274824" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2020/12/wpbproservices.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2020/12/wpbproservices-300x159.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></a></figure> <p>Vi erbjuder <a href="https://www.wpbeginner.com/sv/services/wordpress-seo/" title="WordPress SEO Services - WPBeginner Pro Services">tjänster för sökmotorsoptimering i WordPress</a> för att öka trafiken på din website till överkomliga priser. Tjänsten inkluderar installation av AIOSEO plugin, optimering på sidan, Google Analytics med MonsterInsights installation, keyword research, och mer. </p> <h4 class="wp-block-heading" id="visibility">Kontrollera webbplatsens inställningar för synlighet</h4> <p>WordPress kommer med ett built-in alternativ för att dölja din website från search engines. Syftet med det här alternativet är att ge you tid att arbeta med din website innan den är redo att bli Offentlig.</p> <p>Ibland kan dock det här alternativet kontrolleras av misstag och det gör din website otillgänglig för search engines.</p> <p>Om din <a href="https://www.wpbeginner.com/sv/opinion/how-long-does-website-seo-take-to-show-results/" title="How Long Does Website SEO Take to Show Results? (Real Data)">website inte visas i sökresultaten</a> är det första du behöver göra att se till att det här alternativet är avmarkerat.</p> <p>Logga bara in på <a href="https://www.wpbeginner.com/sv/glossary/admin-area/" title="What is Admin Area in WordPress">admin area</a> på din WordPress site och besök <strong>Settings ” Lä</strong> sa page.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="299" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='299'%20viewBox='0%200%20680%20299'%3E%3C/svg%3E" alt="Search engine visibility settings in WordPress" class="wp-image-131424 perfmatters-lazy" title="Search engine visibility settings in WordPress" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/search-engine-visibility.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/search-engine-visibility.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/search-engine-visibility-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="299" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/search-engine-visibility.png" alt="Search engine visibility settings in WordPress" class="wp-image-131424" title="Search engine visibility settings in WordPress" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/search-engine-visibility.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/search-engine-visibility-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>You need to scroll down to the ”Search Engine Visibility” section and make sure that the box next to ”Discourage search engines from indexing this site” is unchecked.</p> <p>Glöm inte att clicka på knappen ”Save Changes” för att store dina ändringar.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="permalinks">Använda sökmotorsoptimerande URL-strukturer i WordPress</h4> <p>Sökmotorsoptimerande URL:er innehåller ord som klart och tydligt förklarar innehållet på sidan och de är lätta att läsa för både människor och search engines.</p> <p>Några exempel på sökmotorsoptimerande URL:er är:</p> <p><code>https://www.wpbeginner.com/sv/how-to-install-wordpress/</code><br><code>https://www.wpbeginner.com/sv/common-wordpress-errors-and-how-to-fix-them/</code></p> <p>Notice that these URLs are readable and a user can guess what they will see on the page just by looking at the URL text.</p> <p>Så hur gillar du en URL som inte är sökmotorsoptimering?</p> <p><code>https://www.wpbeginner.com/sv/?p=10467<br>http://example.com/archives/123</code></p> <p>Notice that these URLs use numbers unrelated to the content, and a user cannot guess what they will find on the page by looking at the URL.</p> <p>Using SEO friendly permalänk structure improves your chances to get better positions in search results.</p> <p>Så här kan du kontrollera och updating din WordPress webbplats permalänk struktur.</p> <p>Du måste gå till <strong>Settings ” Permalinks</strong> page. Select the post name alternative and then click on the ’Save Changes’ button to store your settings.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='412'%20viewBox='0%200%20680%20412'%3E%3C/svg%3E" alt="SEO friendly URL structure in WordPress" class="wp-image-131430 perfmatters-lazy" title="SEO friendly URL structure in WordPress" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/permalink-settings.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/permalink-settings.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/permalink-settings-300x182.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="412" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/permalink-settings.png" alt="SEO friendly URL structure in WordPress" class="wp-image-131430" title="SEO friendly URL structure in WordPress" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/permalink-settings.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/permalink-settings-300x182.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>För mer detaljerade instruktioner, ta en titt på vår guide om vad som <a href="https://www.wpbeginner.com/sv/wp-tutorials/seo-friendly-url-structure-for-wordpress/" title="What is a SEO Friendly URL Structure in WordPress">är en sökmotorsoptimering av URL:er i WordPress</a>.</p> <p><strong>Note:</strong> Om din website har runts i mer än 6 månader, vänligen ändra inte permalänkens struktur om du inte använder alternativet med siffror. Om du använder Dag och Namn eller Månad och Namn, fortsätt att använda det.</p> <p>Genom att ändra permalänkens struktur på en etablerad site förlorar du alla delningar i sociala medier och riskerar att förlora din befintliga sökmotorsoptimering.</p> <p>Om du måste ändra din permalänk, anlita ett proffs så att de kan ställa in korrekta redirects. Du kommer fortfarande att förlora dina sociala delningar på sidorna.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="domainprefix">WWW vs icke-WWW</h4> <p>Om du precis har börjat med din website måste du välja om du vill använda www (http://www.example.com) eller icke-www (http://example.com) i din sites URL.</p> <p>Search engines anser att det är två olika websites, så du måste välja en och klistra dig fast vid den.</p> <p>You can set your preference by visiting the <strong>Settings ” General</strong> page. Add to your preferred URL i både fälten ”WordPress Address” och ”Site Address”.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="362" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='362'%20viewBox='0%200%20680%20362'%3E%3C/svg%3E" alt="Non-www or www in WordPress URLs" class="wp-image-131426 perfmatters-lazy" title="Non-www or www in WordPress URLs" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/wordpress-urls.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-urls.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-urls-300x160.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="362" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/wordpress-urls.png" alt="Non-www or www in WordPress URLs" class="wp-image-131426" title="Non-www or www in WordPress URLs" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-urls.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-urls-300x160.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Oavsett vad någon annan säger finns det ur sökmotorsoptimeringssynpunkt ingen fördel med att använda det ena eller det andra.</p> <p>För mer detaljerad information om detta ämne, ta en titt på vår guide om <a href="https://www.wpbeginner.com/sv/beginners-guide/www-vs-non-www-which-is-better-for-wordpress-seo/" title="WWW vs non-WWW – Which is Better For WordPress SEO?">www vs icke-www – vilket är bättre för sökmotorsoptimering i WordPress</a>.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading">Det bästa pluginet för sökmotorsoptimering i WordPress</h4> <p>En av de bästa delarna med WordPress är att det finns ett plugin för allt, och sökmotorsoptimering är inget undantag. Det finns tusentals tillägg till WordPress SEO vilket gör det svårare för nybörjare att välja det bästa tillägget till WordPress SEO.</p> <p>Istället för att installera separata tillägg för enskilda sökmotorsoptimeringar hjälper vi dig att välja det bästa SEO-pluginet för WordPress som gör allt, och det är 100% gratis.</p> <h4 class="wp-block-heading" id="seoplugin">Att välja det bästa tillägget för sökmotorsoptimering i WordPress</h4> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="385" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='385'%20viewBox='0%200%20680%20385'%3E%3C/svg%3E" alt="AIOSEO vs Yoast" class="wp-image-131289 perfmatters-lazy" title="Choosing the best WordPress SEO plugin" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/aioseo-vs-yoast.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/aioseo-vs-yoast.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/aioseo-vs-yoast-300x170.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/aioseo-vs-yoast.png" alt="AIOSEO vs Yoast" class="wp-image-131289" title="Choosing the best WordPress SEO plugin" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/aioseo-vs-yoast.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/aioseo-vs-yoast-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>När det gäller att välja den bästa WordPress sökmotorsoptimeringen plugin, kommer du troligen att begränsa dina val till de två mest populära lösningarna: <a href="https://wordpress.org/plugins/all-in-one-seo-pack" target="_blank" title="Free version of All in One SEO Plugin" rel="noopener">All in One</a> SEO (AIOSEO) eller <a href="https://wordpress.org/plugins/wordpress-seo/" target="_blank" rel="noopener nofollow" title="Yoast SEO">Yoast SEO</a>.</p> <p>AIOSEO är det original SEO plugin för WordPress som används på över 3 miljoner websites. </p> <p>Detta är det plugin som vi använder på WPBeginners website.</p> <p>Den levereras med kraftfulla funktioner för att <a href="https://www.wpbeginner.com/sv/opinion/how-to-automate-wordpress-seo/" title="Climb the Rankings, Fast: How to Automate WordPress SEO">automatisera WordPress SEO</a>, inklusive TruSEO on-page-analys, <a href="https://www.wpbeginner.com/sv/beginners-guide/beginners-guide-how-to-use-rich-snippets-in-wordpress/" title="Beginner’s Guide: How to Use Rich Snippets in WordPress">rich snippets schema markup</a>, integration av sociala medier, brödsmulenavigering, avancerat SEO-stöd för e-handel för WooCommerce, lokal SEO, intern länkassistent och mycket mer.</p> <p>Enkelt uttryckt hanterar AIOSEO all teknisk sökmotorsoptimering för din site i WordPress. </p> <p>I denna tutorial kommer vi att använda AIOSEO för screenshots och exempel.</p> <p>För mer details, you can see our complete guide on <a href="https://www.wpbeginner.com/sv/plugins/users-guide-for-all-in-one-seo-pack/" title="How to Setup All in One SEO for WordPress Correctly (Ultimate Guide)">how to set up All In One SEO for WordPress</a>.</p> <p>Vi brukade använda Yoast SEO, men vi bytte till All in One SEO eftersom det innoverar snabbare och har mer kraftfulla funktioner. För mer detaljer, se vår guide om anledningarna till att <a href="https://www.wpbeginner.com/sv/opinion/reasons-why-we-switched-from-yoast-to-aioseo/" title="Reasons Why We Switched from Yoast to All in One SEO">vi bytte från Yoast till AIOSEO</a>.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="xmlsitemaps">Add XML Sitemaps i WordPress</h4> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="376" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='376'%20viewBox='0%200%20680%20376'%3E%3C/svg%3E" alt="Add XML sitemap in WordPress" class="wp-image-131432 perfmatters-lazy" title="Add XML sitemap in WordPress" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/example-xml-sitemap-in-all-in-one-seo-2.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/example-xml-sitemap-in-all-in-one-seo-2.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/example-xml-sitemap-in-all-in-one-seo-2-300x166.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="376" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/example-xml-sitemap-in-all-in-one-seo-2.png" alt="Add XML sitemap in WordPress" class="wp-image-131432" title="Add XML sitemap in WordPress" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/example-xml-sitemap-in-all-in-one-seo-2.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/example-xml-sitemap-in-all-in-one-seo-2-300x166.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>En <a href="https://www.wpbeginner.com/sv/beginners-guide/what-is-a-wordpress-sitemap-how-to-create-a-sitemap-in-wordpress/" title="What is an XML Sitemap? How to Create a Sitemap in WordPress?">XML Sitemap</a> är en fil i ett särskilt format som listar varje page på din website. Detta gör det enkelt för search engines att hitta all your content.</p> <p>Att lägga till en XML-webbplatskarta ökar inte din sites ranking, men det hjälper search engines att hitta sidorna snabbt och börja ranka dem.</p> <p>Om du använder <a href="https://aioseo.com" target="_blank" title="All in One SEO - WordPress SEO Plugin and Toolkit" rel="noopener">AIOSEO plugin</a>, då kommer det automatiskt att skapa en XML sitemap för you. För att hitta din sitemap, gå bara till den här URL:en (glöm inte att ersätta example.com med ditt eget domain name):</p> <pre class="wp-block-preformatted">http://example.com/sitemap.xml</pre> <p>I nästa steg visar vi hur du skickar in din XML sitemap till Google.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="searchconsole">Add your site till Google Search Console</h4> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="312" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='312'%20viewBox='0%200%20680%20312'%3E%3C/svg%3E" alt="Google Search Console" class="wp-image-126732 perfmatters-lazy" title="Google Search Console" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/12/google-search-console-wpb.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2020/12/google-search-console-wpb.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2020/12/google-search-console-wpb-300x138.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="312" src="https://www.wpbeginner.com/wp-content/uploads/2020/12/google-search-console-wpb.png" alt="Google Search Console" class="wp-image-126732" title="Google Search Console" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2020/12/google-search-console-wpb.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2020/12/google-search-console-wpb-300x138.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p><a href="https://www.google.com/webmasters/#?modal_active=none" target="_blank" rel="noreferrer noopener nofollow" title="Google Search Console">Google Search Console</a>, även känt som Webmaster Tools, är en uppsättning tools som erbjuds av Google för att ge ägare av websites en titt på hur deras content ses av search engine.</p> <p>Det ger dig rapporter och data som hjälper dig att förstå hur dina pages appear i sökresultaten. You får också se de faktiska search termer som människor använder för att hitta din website, hur varje page visas i sökresultaten och hur ofta dina pages clickas.</p> <p>All denna information hjälper dig att förstå vad som fungerar på din site och vad som inte gör det. You can then plan your content strategy accordingly.</p> <p>Google Search Console alertar dig också när det är något fel på din website, gillar när crawlers inte kan komma åt den, hittar duplicerat content eller begränsade resurser.</p> <p>Om du använder AIOSEO kan du följa den <a href="https://aioseo.com/how-to-add-google-search-console-to-your-wordpress-website/" target="_blank" rel="noreferrer noopener" title="How to Add Google Search Console with AIOSEO">här guiden om hur du lägger till Google Search Console</a>.</p> <p>Om du ej använder AIOSEO kan du titta på vårt videoklipp som visar ett alternativt sätt:</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='520' height='323' src='https://www.youtube.com/embed/-l6733dDx9Q?version=3&rel=0&fs=1&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent' frameborder='0' allowfullscreen></iframe></span><div class="yt-sbscrb-bar"><div>Subscribe to WPBeginner</div><div><iframe src="https://www.youtube.com/subscribe_embed?usegapi=1&channel=wpbeginner&layout=default&count=default&origin=https%3A%2F%2Fwpbeginner.com&gsrc=3p&ic=1&jsh=m%3B%2F_%2Fscs%2Fapps-static%2F_%2Fjs%2Fk%3Doz.gapi.en.vQiXRrxCe40.O%2Fam%3DAQ%2Fd%3D1%2Frs%3DAGLTcCMBxIGVyXSdvvcs43a64yHt_P7dfg%2Fm%3D__features__#_methods=onPlusOne%2C_ready%2C_close%2C_open%2C_resizeMe%2C_renderstart%2Concircled%2Cdrefresh%2Cerefresh&id=I0_1448178294715&parent=https%3A%2F%2Fwpbeginner.com"></iframe></div><div class="clear"></div></div> </div></figure> <p>Du kan också läsa den här Step-by-Step guiden om hur du <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-add-your-wordpress-site-to-google-webmaster-tools/" title="How to Add Your WordPress Site to Google Search Console">lägger till din WordPress site till Google Search Console</a>.</p> <p>När du har lagt till din website i Google Search Console klickar du på Sitemap i vänstermenyn och klistrar sedan in den sista delen av URL:en till sitemap.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="396" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='396'%20viewBox='0%200%20680%20396'%3E%3C/svg%3E" alt="Adding sitemap in Google Search Console" class="wp-image-131433 perfmatters-lazy" title="Adding sitemap in Google Search Console" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/google-search-console-sitemaps.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/google-search-console-sitemaps.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/google-search-console-sitemaps-300x175.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="396" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/google-search-console-sitemaps.png" alt="Adding sitemap in Google Search Console" class="wp-image-131433" title="Adding sitemap in Google Search Console" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/google-search-console-sitemaps.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/google-search-console-sitemaps-300x175.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Click on the Submit button to save your changes.</p> <p>Google Search Console kommer nu att kontrollera din sitemap och använda den för att förbättra crawlen av din website.</p> <p>När du utan problem har add to din sitemap kommer den att visas som inväntar granskning. Det tar lite tid för Google att crawla din website. Efter några timmar kommer du att kunna se lite statistik om din webbplatskarta. Det kommer att visa dig antalet länkar som hittades i din sitemap, hur många av dem som indexerades, förhållandet mellan images och web pages, etc.</p> <p>Vi rekommenderar att du kontrollerar din Search Console minst en gång i månaden för att samla in insikter och se hur sökmotorsoptimeringen av din website utvecklas.</p> <p><strong>Update:</strong> <a href="https://aioseo.com" target="_blank" rel="noopener" title="All in One SEO - WordPress SEO Plugin and Toolkit">AIOSEO-teamet</a> har lanserat en new integration av Google Search Console som gör att du kan få en <a href="https://aioseo.com/docs/using-the-search-statistics-in-all-in-one-seo/" title="Full search statistics dashboard">fullständig dashboard för sökstatistik</a> direkt på din WordPress-webbplats.</p> <figure class="wp-block-image size-full"><img title="Search statistics dashboard" decoding="async" width="680" height="366" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='366'%20viewBox='0%200%20680%20366'%3E%3C/svg%3E" alt="Search statistics dashboard" class="wp-image-167757 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2023/02/searchstats-dashboard.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2023/02/searchstats-dashboard.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2023/02/searchstats-dashboard-300x161.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="Search statistics dashboard" decoding="async" width="680" height="366" src="https://www.wpbeginner.com/wp-content/uploads/2023/02/searchstats-dashboard.png" alt="Search statistics dashboard" class="wp-image-167757" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2023/02/searchstats-dashboard.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2023/02/searchstats-dashboard-300x161.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Notis: Förutom Google Search Console rekommenderar vi också att du submitterar <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-submit-your-website-to-search-engines/" title="How to Submit Your Website to Search Engines (Beginner’s Guide)">din website till andra populära search engines</a> som Bing, Yahoo, DuckDuckGo och andra.</p> <p>Tillsammans med olika search-konsoler bör du också använda <a href="https://www.monsterinsights.com" target="_blank" title="MonsterInsights - WordPress Analytics Plugin" rel="noopener">MonsterInsights</a> för att analysera din organiska trafik. MonsterInsights gör det enkelt att se insikter från Google Analytics direkt från din WordPress dashboard.</p> <p>Följ denna tutorial för att lära dig <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-install-google-analytics-in-wordpress/" title="How to Install Google Analytics in WordPress for Beginners">hur du installerar Google Analytics i WordPress</a> med MonsterInsights.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="optimizeposts">Optimera dina blogginlägg för sökmotorsoptimering</h4> <p>Ofta gör nybörjare misstaget att tro att installera och aktivera en <a href="https://www.wpbeginner.com/sv/showcase/9-best-wordpress-seo-plugins-and-tools-that-you-should-use/" title="Best WordPress SEO Plugins and Tools That You Should Use">WordPress SEO plugin</a> är allt som behövs. Sökmotorsoptimering är en pågående process som du måste hålla jämna steg med om du vill se maximala resultat.</p> <p>All in One SEO plugins allow you to add a SEO title, meta description, and focus keyword to every blog post and page. Det visar dig också en preview av vad användare kommer att se när de Google din website.</p> <p>Vi rekommenderar att du optimerar din Rubrik och Description för att få maximalt med clicks i sökmotorns resultat.</p> <p>När du skriver ditt blogginlägg rullar du bara ner till sökmotorsoptimeringen och drar full nytta av den.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="436" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='436'%20viewBox='0%200%20680%20436'%3E%3C/svg%3E" alt="Optimize your blog posts with AIOSEO" class="wp-image-131435 perfmatters-lazy" title="AIOSEO blog post settings" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/aioseo-post-settings.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/aioseo-post-settings.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/aioseo-post-settings-300x192.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="436" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/aioseo-post-settings.png" alt="Optimize your blog posts with AIOSEO" class="wp-image-131435" title="AIOSEO blog post settings" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/aioseo-post-settings.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/aioseo-post-settings-300x192.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Om du undrar hur du väljer ett fokus keyword eller focus keyphrase, vad som är en bra titel eller vad som är en bra meta description, så har vi täckt det i detalj i vår beginner’s guide to <a href="https://www.wpbeginner.com/sv/beginners-guide/blog-seo-tips-optimize-your-blog-posts-for-seo/" title="Tips to Optimize Your Blog Posts for SEO Like a Pro (Checklist)">optimizing your blogginlägg for SEO</a>.</p> <p>Vi rekommenderar starkt att du läser den eftersom on-page SEO är avgörande för att din sökmotorsoptimering ska lyckas.</p> <h4 class="wp-block-heading" id="keywordresearch">Sök efter keywords för din website</h4> <p>Många Beginnare använder sina bästa gissningar för att räkna ut vilka ämnen människor letar efter och vad de ska add till sina bloggar och webbplatser.</p> <p>Det är som att skjuta en pil i mörkret. Det behöver du inte göra när du kan använda riktiga data för att ta reda på vad människor letar efter.</p> <p>Keyword research är en forskningsteknik som används av skapare av content och experter på sökmotorsoptimering. Den hjälper dig att upptäcka ord som användare enter i search engines för att hitta content, produkter och tjänster i din bransch.</p> <p>You can then use those words and phrases on your website to get more search traffic.</p> <p>Det finns massor av <a href="https://www.wpbeginner.com/sv/showcase/best-keyword-research-tools-for-seo/" title="Best Keyword Research Tools for SEO (Compared)">keyword research tools</a> (både gratis och betalda) som du kan använda. Vi rekommenderar att du använder <a href="https://lowfruits.io" target="_blank" title="LowFruits : Analyze the SERPs faster, find weak spots" rel="noopener">LowFruits</a>, det hjälper dig att upptäcka keywords med låg konkurrens och till och med ta reda på de keywords där dina konkurrenter rankar.</p> <figure class="wp-block-image size-full"><img title="List of keyword suggestions from LowFruits" decoding="async" width="680" height="315" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='315'%20viewBox='0%200%20680%20315'%3E%3C/svg%3E" alt="List of keyword suggestions from LowFruits" class="wp-image-282992 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/07/list-of-keyword-suggestions.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/07/list-of-keyword-suggestions.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/07/list-of-keyword-suggestions-300x139.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="List of keyword suggestions from LowFruits" decoding="async" width="680" height="315" src="https://www.wpbeginner.com/wp-content/uploads/2022/07/list-of-keyword-suggestions.png" alt="List of keyword suggestions from LowFruits" class="wp-image-282992" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/07/list-of-keyword-suggestions.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/07/list-of-keyword-suggestions-300x139.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Om du letar efter ett gratis alternativ kan du använda <a href="https://www.wpbeginner.com/sv/tools/keyword-generator-tool/" title="Free WPBeginner Keyword Generator Tool">WPBeginners Keyword Generator</a>. Det låter dig omedelbart generera 300+ keyword-idéer i en downloadbar rapport, gratis. </p> <p>WPBeginner har också en gratis <a href="https://www.wpbeginner.com/sv/tools/keyword-density-checker/" title="Keyword Density Checker by WPBeginner">Keyword Density Checker</a> som allow you att enter your competitors URL för att avslöja vilka keywords de optimerar för. </p> <p>För mer detaljer, se vår guide för nybörjare om hur man <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-do-keyword-research-for-your-wordpress-blog/" title="How to Do Keyword Research for Your WordPress Blog">gör keyword research</a> för din WordPress website.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading">Bästa praxis för sökmotorsoptimering i WordPress</h4> <p>Om du följer grunderna i WordPress sökmotorsoptimering och använder det bästa WordPress SEO plugin, kommer du redan att ligga före de flesta webbplatser.</p> <p>Men om du vill ha ännu bättre resultat måste du följa de bästa metoderna för sökmotorsoptimering i WordPress under.</p> <p>Dessa är inte alltför tekniska och de flesta kräver inte ens att you rör någon kod. Men de kommer att göra stor skillnad om du följer dem.</p> <h4 class="wp-block-heading" id="catvstags">Korrekt användning av kategorier och taggar i WordPress</h4> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="200" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='200'%20viewBox='0%200%20680%20200'%3E%3C/svg%3E" alt="Category vs Tag" class="wp-image-131298 perfmatters-lazy" title="Category vs Tag" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/wordpress-categories-tags.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-categories-tags.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-categories-tags-300x88.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="200" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/wordpress-categories-tags.png" alt="Category vs Tag" class="wp-image-131298" title="Category vs Tag" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-categories-tags.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-categories-tags-300x88.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>WordPress allow you to sort your blogginlägg into <a href="https://www.wpbeginner.com/sv/glossary/category/" title="What is a Category in WordPress (Definition)">categories</a> and <a href="https://www.wpbeginner.com/sv/glossary/tag/" title="What is a Tag in WordPress (Definition)">tags</a>. Detta gör det enkelt för you att hantera ditt content efter ämnen och för dina användare att hitta det innehåll de letar efter.</p> <p>Kategorier och taggar hjälper också search engines att förstå strukturen och innehållet på din website.</p> <p>Ofta blir Beginnare förvirrade över hur man bäst använder kategorier och tags. Efter att ha förklarat detta för tusentals läsare, här är hur vi närmar oss kategorier och tags.</p> <p>Kategorier är avsedda för en bred gruppering av dina posts. Om din blogg var en bok skulle kategorierna vara innehållsförteckningen.</p> <p>På en personlig blogg kan du till exempel ha kategorier som gillar musik, mat, resor etc. Kategorierna är hierarkiska, så du kan add to child-kategorier till dem.</p> <p>Taggar är däremot mer specifika keywords som beskriver innehållet i en enskild post. Till exempel kan ett blogginlägg under kategorin mat ha taggar som gillar sallad, frukost, pannkakor etc. Tänk på dessa som index sections i en lärobok.</p> <p>Mer information om ämnet finns i vår guide om <a href="https://www.wpbeginner.com/sv/beginners-guide/categories-vs-tags-seo-best-practices-which-one-is-better/" title="Categories vs Tags – SEO Best Practices for Sorting your Content">kategorier kontra tags och bästa sökmotorsoptimering för att sortera your content</a>.</p> <p>Genom att använda kategorier och taggar på rätt sätt gör du det enkelt för dina användare att browsa din website. Eftersom det är enkelt för användarna blir det också enklare för search engines att browsa din website.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="internallinking">Gör intern linking till en vana</h4> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="331" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='331'%20viewBox='0%200%20680%20331'%3E%3C/svg%3E" alt="Adding internal links in WordPress" class="wp-image-131436 perfmatters-lazy" title="Adding internal links in WordPress" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/adding-internal-links-wordpress.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/adding-internal-links-wordpress.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/adding-internal-links-wordpress-300x146.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="331" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/adding-internal-links-wordpress.png" alt="Adding internal links in WordPress" class="wp-image-131436" title="Adding internal links in WordPress" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/adding-internal-links-wordpress.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/adding-internal-links-wordpress-300x146.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Search engines tilldelar varje page på din website en poäng (page authority). Receptet på denna poäng hålls secret så att människor inte kan spela resultaten. De vanligaste signalerna om auktorisering är dock links.</p> <p>Det är därför det är viktigt att du länkar till ditt eget content från dina andra blogginlägg och pages.</p> <p>You bör göra det till en vana att länka dina egna posts när det är möjligt. Om du har flera författare kan du skapa en checklista för blogginlägg före publicering som kräver att de länkar till minst 3 andra blogginlägg.</p> <p>Detta hjälper dig att öka dina sidvisningar, öka den tid som användarna tillbringar på din site och i slutändan förbättra sökmotorsoptimeringen för dina enskilda blogginlägg och sidor.</p> <p>För att göra intern länkning ännu enklare har teamet på All in One SEO plugin skapat en funktion som heter <a href="https://aioseo.com/features/internal-link-assistant/" target="_blank" rel="noreferrer noopener" title="WordPress Link Assistant">WordPress Link Assistant</a>.</p> <figure class="wp-block-image size-full"><img title="AIOSEO internal link assistant example" decoding="async" width="680" height="374" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='374'%20viewBox='0%200%20680%20374'%3E%3C/svg%3E" alt="AIOSEO internal link assistant example" class="wp-image-118265 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2019/01/aioseo-internal-linking-assistant-example.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2019/01/aioseo-internal-linking-assistant-example.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2019/01/aioseo-internal-linking-assistant-example-300x165.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="AIOSEO internal link assistant example" decoding="async" width="680" height="374" src="https://www.wpbeginner.com/wp-content/uploads/2019/01/aioseo-internal-linking-assistant-example.png" alt="AIOSEO internal link assistant example" class="wp-image-118265" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2019/01/aioseo-internal-linking-assistant-example.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2019/01/aioseo-internal-linking-assistant-example-300x165.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Link Assistant crawlar automatiskt länkarna på din WordPress site och ger dig relevanta interna länkförslag som du kan lägga till i ditt content med 1 klick. </p> <p>Enkelt uttryckt automatiserar det processen med att lägga till interna länkar i bulk, vilket är en enorm tidsbesparing.</p> <p>Du kan lära dig mer om det i vår lista över de <a href="https://www.wpbeginner.com/sv/showcase/best-internal-linking-plugins-for-wordpress/" title="Best Internal Linking Plugins for WordPress (Automatic + Manual)">bästa tilläggen för internlänkning för WordPress</a>. Du kanske också vill läsa vår <a href="https://www.wpbeginner.com/sv/wp-tutorials/internal-linking-for-seo-ultimate-guide-best-practices/" title="Internal Linking for SEO: Ultimate Guide of Best Practices">guide om intern länkning med bästa praxis för sökmotorsoptimering</a>. </p> <p><strong>Related to:</strong> All in One SEO släppte också nyligen det gratis <a href="https://wordpress.org/plugins/broken-link-checker-seo/" target="_blank" rel="noopener" title="Broken Link Checker by AIOSEO">Broken Link Checker</a> plugin. Det skannar automatiskt alla dina interna länkar för att se till att de fungerar korrekt. Om brutna länkar hittas kan du snabbt fixa URL:erna direkt i pluginet. </p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="customschema">Schema Markup och Rich Snippets (schema för Vanliga frågor, Reviews och mer)</h4> <p>Har you någonsin undrat varför vissa listningar av websites sticker ut mer i Googles search-resultat? Kanske har de star ratings bredvid sig, eller så är de mycket större med Vanliga frågor under dem?</p> <figure class="wp-block-image size-full"><img title="Rich snippets example" decoding="async" width="680" height="117" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='117'%20viewBox='0%200%20680%20117'%3E%3C/svg%3E" alt="Rich snippets example" class="wp-image-120205 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2015/12/rich-snippets-example.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2015/12/rich-snippets-example.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2015/12/rich-snippets-example-300x52.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="Rich snippets example" decoding="async" width="680" height="117" src="https://www.wpbeginner.com/wp-content/uploads/2015/12/rich-snippets-example.png" alt="Rich snippets example" class="wp-image-120205" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2015/12/rich-snippets-example.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2015/12/rich-snippets-example-300x52.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Det görs genom att använda <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-add-schema-markup-in-wordpress-and-woocommerce/" title="How to Add Schema Markup in WordPress and WooCommerce">schema markup</a> som hjälper dig att få Rich Snippets i Google och andra search engines. Custom schema hjälper din webbplats att sticka ut, så att du kan få bättre click through rate (CTR) som i slutändan hjälper din WordPress site att ranka högre i sökmotorsoptimering.</p> <p>Nu kanske du undrar hur schemamarkering egentligen fungerar.</p> <p>I klartext är schema markup en speciell typ av HTML markup som du kan add to din WordPress website för att berätta för search engines mer om ditt content.</p> <p>Instance, you can tell the search engines that a viss page is a blog post, a recipe, a Vanliga frågor, a news article, or a product page in your online store. Search engines kan sedan använda dessa uppgifter för att displayed rich results.</p> <p>Den goda nyheten är att de flesta website-ägare faktiskt inte lägger till kod för att lägga till schemamarkering.</p> <p>Kraftfulla WordPress SEO plugins som AIOSEO gör redan detta åt dig genom att lägga till dessa inställningar i din post och page editor. Du kan customize schemamarkeringen för varje post ytterligare. Vi har täckt mer detaljer om hur man gör detta i <a href="https://www.wpbeginner.com/sv/beginners-guide/beginners-guide-how-to-use-rich-snippets-in-wordpress/" title="Beginner's Guide: How to Use Rich Snippets in WordPress">Beginnarens guide om hur man använder Rich Snippets</a>.</p> <figure class="wp-block-image size-full"><a href="https://www.wpbeginner.com/beginners-guide/beginners-guide-how-to-use-rich-snippets-in-wordpress/"><img title="AIOSEO Custom Schema Generator for WordPress" decoding="async" width="680" height="459" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='459'%20viewBox='0%200%20680%20459'%3E%3C/svg%3E" alt="AIOSEO Custom Schema Generator for WordPress" class="wp-image-145714 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/09/aioseo-custom-schema-generator-wordpress.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/09/aioseo-custom-schema-generator-wordpress.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/09/aioseo-custom-schema-generator-wordpress-300x203.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="AIOSEO Custom Schema Generator for WordPress" decoding="async" width="680" height="459" src="https://www.wpbeginner.com/wp-content/uploads/2022/09/aioseo-custom-schema-generator-wordpress.png" alt="AIOSEO Custom Schema Generator for WordPress" class="wp-image-145714" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/09/aioseo-custom-schema-generator-wordpress.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/09/aioseo-custom-schema-generator-wordpress-300x203.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></a></figure> <p>Om du till exempel vill add to <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-add-faq-schema-in-wordpress/" title="How to Add FAQ Schema in WordPress">Vanliga frågor i WordPress</a> behöver du bara välja templates för Vanliga frågor och lägga till frågorna där. AIOSEO kommer bakom kulisserna att lägga till JSON+LD-schemamarkupkoden på din website (utan att du gör något tekniskt arbete).</p> <p>När detta har addats kommer din website att synas mer i Google, som här.</p> <figure class="wp-block-image size-full"><img title="FAQ Schema WPBeginner Example" decoding="async" width="680" height="217" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='217'%20viewBox='0%200%20680%20217'%3E%3C/svg%3E" alt="FAQ Schema WPBeginner Example" class="wp-image-160713 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2023/01/faq-schema-wpbeginner-example.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2023/01/faq-schema-wpbeginner-example.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2023/01/faq-schema-wpbeginner-example-300x96.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="FAQ Schema WPBeginner Example" decoding="async" width="680" height="217" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/faq-schema-wpbeginner-example.png" alt="FAQ Schema WPBeginner Example" class="wp-image-160713" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2023/01/faq-schema-wpbeginner-example.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2023/01/faq-schema-wpbeginner-example-300x96.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Du kan också använda en liknande teknik för att add to <a href="https://www.wpbeginner.com/sv/plugins/how-to-add-recipes-in-wordpress-with-seo-friendly-formatting/" title="How to Add SEO-Friendly Recipe Schema in WordPress (Easy Way)">receptschema</a>, produktschema och andra typer av schemamarkeringar.</p> <p>Vi rekommenderar alltid våra användare att dra nytta av customize schema markup tool i AIOSEO för att få din website att sticka ut, så att du kan förbättra din sökmotorsoptimering.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="optimizecomments">Optimera WordPress Comments</h4> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="Get More Comments in WordPress" class="wp-image-131698 perfmatters-lazy" title="Optimize WordPress comments" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/get-more-comments-wordpress.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/get-more-comments-wordpress.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/get-more-comments-wordpress-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/get-more-comments-wordpress.png" alt="Get More Comments in WordPress" class="wp-image-131698" title="Optimize WordPress comments" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/get-more-comments-wordpress.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/get-more-comments-wordpress-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Comments kan vara en stark indikation på engagemanget hos användarna på din website. Engagerade användare innebär fler links tillbaka till din site, mer trafik och förbättrad sökmotorsoptimering.</p> <p>Du måste dock se till att dina comments är riktiga och ej skräppost. Spammare submitterar comments med dåliga links som kan påverka och till och med förstöra your search rankings.</p> <p>Det är därför vi rekommenderar alla att börja använda <a href="https://www.wpbeginner.com/sv/beginners-guide/akismet-101-guide-for-all-wordpress-users/" title="What is Akismet and Why You Should Start Using it Right Away">Akismet</a>. Det är ett av de två tillägg som är förinstallerade med varje WordPress site, och det hjälper you att bekämpa skräppost från kommentarer.</p> <p>Om Akismet inte klarar av att hantera skräppost från kommentarer, se dessa <a href="https://www.wpbeginner.com/sv/beginners-guide/vital-tips-and-tools-to-combat-comment-spam-in-wordpress/" title="Vital Tips and Tools to Combat Comment Spam in WordPress">tips och tools för att bekämpa skräppost från kommentarer i WordPress</a>.</p> <p>Om dina blogginlägg lockar många äkta, skräppostfria kommentarer, bör du klappa dig själv på axeln för att ha byggt en sådan engagerande website!</p> <p>Men för många comments på en post kan göra att den laddas långsammare vilket också påverkar din search engine ranking. (Fortsätt läsa under för att få reda på mer om hur hastighet påverkar sökmotorsoptimering).</p> <p>För att förbereda din website så att den kan hantera den belastning som kommentarer innebär för din server och hastighet, kan du dela upp kommentarer på flera pages. Se vår tutorial om hur du <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-paginate-comments-in-wordpress/" title="How to Paginate Comments in WordPress (Step by Step)">sidonumrerar kommentarer i WordPress</a>.</p> <p>Om du gillar att få fler kommentarer på din site, kontrollera dessa <a href="https://www.wpbeginner.com/sv/beginners-guide/11-ways-to-get-more-comments-on-your-wordpress-blog-posts/" title="Ways to Get More Comments on Your WordPress Blog Posts">11 sätt att få fler kommentarer på din WordPress blogginlägg</a>.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="nofollowexternal">NoFollow externa länkar i WordPress</h4> <p>Som nämnts ovan hjälper länkar search engines att avgöra vilka pages som är viktiga. När du länkar till en webbplats överför du en del av din sites sökmotorsoptimering till den länken. Denna sökmotorsoptimering anropas ”link juice”.</p> <p>För att få bra ranking på search måste du se till att du får mer länkjuice från andra websites än du ger bort.</p> <p>Genom att lägga till attributet ”nofollow” till externa länkar (länkar till webbplatser som du inte äger) instrueras search engines att inte följa dessa länkar. Detta hjälper dig att save link juice.</p> <p>En normal extern länk gillar att se ut så här i HTML:</p> <pre class="wp-block-preformatted"><a href="http://example.com">Example Website</a></pre> <p>En extern länk med attributet nofollow gillar att se ut så här:</p> <pre class="wp-block-preformatted"><a href="http://example.com" <strong>rel="nofollow"</strong>>Example Website</a></pre> <p>Som standard kommer WordPress inte med ett alternativ för att göra links nofollow. Men om du använder <a href="https://aioseo.com" target="_blank" title="All in One SEO - WordPress SEO Plugin and Toolkit" rel="noopener">pluginet AIOSEO</a> gör det det enkelt för you.</p> <p>När du lägger till en länk klickar du bara på alternativet <strong>Add ”nofollow”</strong> to link.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="367" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='367'%20viewBox='0%200%20680%20367'%3E%3C/svg%3E" alt="The nofollow attribute option added by All-in-One SEO" class="wp-image-131438 perfmatters-lazy" title="The nofollow attribute option added by All-in-One SEO" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/adding-nofollow-links.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/adding-nofollow-links.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/adding-nofollow-links-300x162.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="367" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/adding-nofollow-links.png" alt="The nofollow attribute option added by All-in-One SEO" class="wp-image-131438" title="The nofollow attribute option added by All-in-One SEO" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/adding-nofollow-links.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/adding-nofollow-links-300x162.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Mer detaljer och alternativa metoder finns i vår guide om hur du <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-add-nofollow-links-in-wordpress/" title="How to Add Nofollow Links in WordPress (Simple Guide for Beginners)">lägger till nofollow-länkar i WordPress</a>.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="excerpts">Fullständiga posts vs sammanfattningar eller excerpt</h4> <p>WordPress visar och länkar till dina inlägg från ett antal sidor som home page, category archive, tags archive, date archive, author pages etc.</p> <p>Som standard visas hela innehållet i artikeln på alla dessa pages. Detta påverkar din sites sökmotorsoptimering, eftersom search engines kan anse att det är duplicerat content. Fullständiga artiklar gör också att dina archives pages laddas långsammare.</p> <p>Att visa hela artiklar överallt påverkar också your page views. Användare som prenumererar på ditt RSS-flöde kommer till exempel att kunna läsa hela artikeln i sin feed-läsare utan att någonsin besöka din website.</p> <p>Det enklaste sättet att lösa detta är att visa summaries eller excerpts istället för hela artiklar.</p> <p>Du kan göra detta genom att gå till <strong>Settings ” Läsa</strong> och välja excerpt.</p> <figure class="wp-block-image size-full"><img title="settings-reading-excerpt" decoding="async" width="680" height="333" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='333'%20viewBox='0%200%20680%20333'%3E%3C/svg%3E" alt="Full posts vs summary or excerpts" class="wp-image-131439 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/settings-reading-excerpt.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/settings-reading-excerpt.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/settings-reading-excerpt-300x147.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="settings-reading-excerpt" decoding="async" width="680" height="333" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/settings-reading-excerpt.png" alt="Full posts vs summary or excerpts" class="wp-image-131439" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/settings-reading-excerpt.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/settings-reading-excerpt-300x147.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>För detaljerade instruktioner, se vår guide om <a href="https://www.wpbeginner.com/sv/plugins/how-to-customize-wordpress-excerpts-no-coding-required/" title="How to Customize WordPress Excerpts (No Coding Required)">hur du customize WordPress excerpt utan kodning</a>.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading">Hastighet och säkerhet för sökmotorsoptimering i WordPress</h4> <p>Även om du följer alla WordPress SEO-tips och bästa praxis ovan, om din site är långsam eller tas ner av en hacker, kommer din search engine ranking att få en stor hit.</p> <p>Så här förhindrar du att din site förlorar trafik till search engines på grund av långsam prestanda eller dålig säkerhet.</p> <h4 class="wp-block-heading" id="performance">Optimera hastigheten och prestandan på din site</h4> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="331" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='331'%20viewBox='0%200%20680%20331'%3E%3C/svg%3E" alt="Optimize your WordPress site's speed and performance" class="wp-image-131443 perfmatters-lazy" title="Optimize your WordPress site's speed and performance" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/wordpress-website-speed-1.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-website-speed-1.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-website-speed-1-300x146.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="331" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/wordpress-website-speed-1.png" alt="Optimize your WordPress site's speed and performance" class="wp-image-131443" title="Optimize your WordPress site's speed and performance" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-website-speed-1.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wordpress-website-speed-1-300x146.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Forskning visar att i internetåldern är den genomsnittliga människans uppmärksamhetsspann kortare än en guldfisks.</p> <p>Experter på webbanvändbarhet tror att användare bestämmer sig om de vill stanna eller gå inom några sekunder efter att de har besökt en website.</p> <p>Det innebär att du som ägare av en website bara har några sekunder på dig att presentera ditt content och engagera användarna. You don’t want to waste this precious time making your visitor wait for your website to load.</p> <p>Eftersom användarnas upplevelse är så viktig prioriterar search engines som Google snabbare webbplatser i sina resultat. Med andra ord rankas snabbare websites högre på Google.</p> <p>För att förbättra din webbplats hastighet måste du ha en <a href="https://www.wpbeginner.com/sv/wordpress-hosting/" title="How to Choose the Best WordPress Hosting (Compared)">snabb WordPress hosting</a> provider gillar <a href="https://www.wpbeginner.com/refer/siteground/" target="_blank" rel="noreferrer noopener nofollow" title="SiteGround">SiteGround</a> eller <a href="https://www.wpbeginner.com/refer/bluehost/" target="_blank" rel="noreferrer noopener nofollow" title="Bluehost">Bluehost</a>.</p> <p>Följer du detta måste du installera ett plugin för caching och följa vår <a href="https://www.wpbeginner.com/sv/wordpress-performance-speed/" title="The Ultimate Guide to Boost WordPress Speed & Performance">ultimata guide för att snabba upp WordPress</a>.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="optimizeimages">Optimering av Images i WordPress för sökmotorsoptimering</h4> <p>Images är mer engagerande än text, men de tar också längre tid att hämta. Om du ej är försiktig med storleken och kvaliteten på images kan de göra din website långsammare.</p> <p>Du måste se till att du använder images som är optimerade för att laddas snabbare. Se vår guide om hur du snabbar upp WordPress genom att <a href="https://www.wpbeginner.com/sv/beginners-guide/speed-wordpress-save-images-optimized-web/" title="How to Optimize Images for Web Performance without Losing Quality">optimera images för webben</a>.</p> <p>Ett annat knep du kan använda för att optimera dina images för search engines är att använda en beskrivande titel och alt-taggar. Dessa taggar hjälper search engines att förstå vad din image handlar om. De hjälper också användare med synnedsättning eftersom deras screen readers kan läsa upp alt-texten för dem.</p> <p>WordPress allow you to easily add titles and alt tags when you upload an image.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="383" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='383'%20viewBox='0%200%20680%20383'%3E%3C/svg%3E" alt="Adding alt text and title to images in WordPress" class="wp-image-131447 perfmatters-lazy" title="Adding alt text and title to images in WordPress" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/image-alt-text-wordpress.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/image-alt-text-wordpress.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/image-alt-text-wordpress-300x169.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="383" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/image-alt-text-wordpress.png" alt="Adding alt text and title to images in WordPress" class="wp-image-131447" title="Adding alt text and title to images in WordPress" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/image-alt-text-wordpress.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/image-alt-text-wordpress-300x169.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Om du är fotograf eller addar många images till din WordPress site, då behöver du ett gallery plugin.</p> <p>Vi rekommenderar att du använder <a href="https://www.wpbeginner.com/refer/envira-gallery/" target="_blank" rel="noreferrer noopener nofollow" title="Envira Gallery">Envira Gallery</a> tillsammans med <a href="https://aioseo.com" target="_blank" title="All in One SEO - WordPress SEO Plugin and Toolkit" rel="noopener">AIOSEO</a>. I våra hastighetstester fann vi att det är det <a href="https://www.wpbeginner.com/sv/plugins/which-is-the-best-wordpress-photo-gallery-plugin-performance-quality-compared/" title="Which is the Best WordPress Photo Gallery Plugin? (Performance + Quality Compared)">snabbaste plugin för WordPress gallery</a>. Det är också helt responsivt och sökmotorsoptimerande direkt från boxen.</p> <p>För fler tips, se vår kompletta <a href="https://www.wpbeginner.com/sv/beginners-guide/image-seo-optimize-images-for-search-engines/" title="Beginner’s Guide to Image SEO – Optimize Images for Search Engines">guide för nybörjare till Image SEO</a>.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="security">Säkerhet och trygghet för din WordPress webbplats</h4> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="350" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='350'%20viewBox='0%200%20680%20350'%3E%3C/svg%3E" alt="Ultimate Guide to WordPress Security by WPBeginner" class="wp-image-131699 perfmatters-lazy" title="WordPress security" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/wpbeginner-wordpress-security.jpg" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wpbeginner-wordpress-security.jpg 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wpbeginner-wordpress-security-300x154.jpg 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="350" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/wpbeginner-wordpress-security.jpg" alt="Ultimate Guide to WordPress Security by WPBeginner" class="wp-image-131699" title="WordPress security" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wpbeginner-wordpress-security.jpg 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/wpbeginner-wordpress-security-300x154.jpg 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Varje vecka svartlistar Google cirka 20 000 websites för skadlig kod och cirka 50 000 för nätfiske. När en webbplats är svartlistad visas den inte alls i sökresultaten.</p> <p>Det innebär att säkerheten på din WordPress site är avgörande för bra rankning. You don’t want all your hard work on SEO to go to waste if your site is compromised by a hacker.</p> <p>Den goda nyheten är att det inte är så svårt att hålla din WordPress site säker – se Step-by-Step instruktionerna i vår <a href="https://www.wpbeginner.com/sv/wordpress-security/" title="The Ultimate WordPress Security Guide – Step by Step">ultimata WordPress säkerhetsguide</a>.</p> <p>På WPBeginner använder vi Sucuri för att skydda vår website mot attacker. För att se varför vi rekommenderar den här tjänsten, kontrollera vår fallstudie om <a href="https://www.wpbeginner.com/sv/opinion/sucuri-review-how-sucuri-helped-us-block-450000-wordpress-attacks-in-3-months/" title="Sucuri Review – How Sucuri Helped us Block 450,000 WordPress Attacks in 3 Months">hur Sucuri hjälpte oss att blockera 450 000 WordPress-attacker på 3 månader</a>.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="ssl">Börja använda SSL/HTTPS</h4> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="337" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='337'%20viewBox='0%200%20680%20337'%3E%3C/svg%3E" alt="A site secured by SSL and HTTPs" class="wp-image-131700 perfmatters-lazy" title="A site secured by SSL and HTTPS" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/06/secure-site-padlock-chrome.jpg" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/secure-site-padlock-chrome.jpg 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/secure-site-padlock-chrome-300x150.jpg 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="337" src="https://www.wpbeginner.com/wp-content/uploads/2022/06/secure-site-padlock-chrome.jpg" alt="A site secured by SSL and HTTPs" class="wp-image-131700" title="A site secured by SSL and HTTPS" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/secure-site-padlock-chrome.jpg 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/06/secure-site-padlock-chrome-300x150.jpg 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>SSL (Secure Sockets Layer) är en teknik som krypterar anslutningen mellan användarens webbläsare och den server som användaren ansluter till. Detta adderar ett extra säkerhetslager till din WordPress site.</p> <p>Websites som är säkrade med SSL indikeras av ett hänglåstecken i webbläsarens adressfält. Det gör din website mer trovärdig och är obligatoriskt om du runar en store med <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store (Step by Step)">WordPress</a> och behandlar känslig betalningsinformation.</p> <p>Alla högst upp på listan över <a href="https://www.wpbeginner.com/sv/wordpress-hosting/" title="How to Choose the Best WordPress Hosting (Compared)">webbhotell för WordPress</a> erbjuder gratis SSL-certifikat med Let’s Encrypt. Se vår guide om hur du <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-get-a-free-ssl-certificate-for-your-wordpress-website/" title="How to Get a Free SSL Certificate for Your WordPress Website (Beginner’s Guide)">skaffar ett gratis SSL-certifikat för din website</a> för mer detaljer.</p> <p>Om du vill ha ett premium wildcard SSL-certifikat eller bara ett vanligt certifikat med en säkerhetsgaranti rekommenderar vi att du använder <a href="https://www.wpbeginner.com/refer/domain-com-ssl/" target="_blank" rel="noreferrer noopener nofollow" title="Domain.com">domän.com</a>.</p> <p>Deras SSL-certifikat levereras med en säkerhetsgaranti på minst 10 000 USD och upp till 1,75 miljoner USD. You also get a TrustLogo site seal to display on your site for added credibility.</p> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <h4 class="wp-block-heading" id="seotools">Fler verktyg och resurser för sökmotorsoptimering</h4> <p>När du väl har fått kläm på bästa praxis för sökmotorsoptimering i WordPress, kommer du att vilja ta dina färdigheter ännu längre för att komma före dina konkurrenter.</p> <p>Vi har sammanställt en lista över de <a href="https://www.wpbeginner.com/sv/showcase/9-best-wordpress-seo-plugins-and-tools-that-you-should-use/" title="Best WordPress SEO Plugins and Tools That You Should Use">bästa WordPress SEO tillägg och tools som du bör använda</a> för att öka din sökmotorsoptimering. </p> <p>Våra topp 3 rekommendationer för de bästa tillägg och tools för sökmotorsoptimering i WordPress är:</p> <ul class="wp-block-list"> <li><a href="https://aioseo.com" target="_blank" title="All in One SEO - WordPress SEO Plugin and Toolkit" rel="noopener">AIOSEO</a> – Även känd som All in One SEO är det bästa WordPress SEO plugin som används av över 3 miljoner webbplatser. Det finns en <a href="https://wordpress.org/plugins/all-in-one-seo-pack" target="_blank" title="Free version of All in One SEO Plugin" rel="noopener">gratis version av AIOSEO</a> som också är available.</li> <li><a href="https://www.wpbeginner.com/refer/semrush/" target="_blank" rel="noopener nofollow" title="Semrush">SemrUSH</a> – Vårt val för det bästa verktyget för keyword research och konkurrentanalys. Även om det är dyrt, är det verkligen så kraftfullt och är #1 valet för Proffs. (Gratis alternativ: <a href="https://www.wpbeginner.com/sv/tools/keyword-generator-tool/" title="WPBeginner Keyword Generator">WPBeginner Keyword Generator</a> och Keyword <a href="https://www.wpbeginner.com/sv/tools/keyword-density-checker/" title="Keyword Density Checker by WPBeginner">Density Checker</a>)</li> <li><a href="https://www.monsterinsights.com" target="_blank" rel="noopener" title="MonsterInsights - WordPress Analytics Plugin">MonsterInsights</a> – Det är det bästa Google Analytics pluginet som hjälper dig att se all viktig statistik på ett ställe. Kom ihåg att du inte kan förbättra det du inte kan mäta. Över 3 miljoner websites använder MonsterInsights. Det finns en gratis MonsterInsights <a href="https://wordpress.org/plugins/google-analytics-for-wordpress" target="_blank" rel="noopener" title="Free version of MonsterInsights Google Analytics Plugin">Lite-version</a> tillgänglig också.</li> </ul> <p>Om du är redo att prova några mer avancerade tekniker kan du också kontrollera vårt archive med <a href="https://www.wpbeginner.com/sv/tag/seo/" title="WordPress SEO Articles">artiklar om sökmotorsoptimering i WordPress</a>. Under finns några handplockade guider som du kanske tycker är användbara:</p> <ul class="wp-block-list"> <li>Så här<a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-add-indexnow-in-wordpress-to-speed-up-seo-results/" title="How to Add IndexNow in WordPress to Speed Up SEO Results">addar du IndexNow i WordPress</a> för att snabba upp sökmotorsoptimeringen</li> <li><a href="https://www.wpbeginner.com/sv/wp-tutorials/the-wordpress-seo-crawl-budget-problem-and-how-to-fix-it/" title="The WordPress SEO Crawl Budget Problem and How to Fix It">Problemet med budgeten för sökmotorsoptimering i WordPress</a> och hur man fixar det</li> <li><a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-get-google-sitelinks-for-your-wordpress-site/" title="How to Get Google Sitelinks for Your WordPress Site">Så här får du Google-sitelänkar för din site i WordPress</a></li> <li><a href="https://www.wpbeginner.com/sv/plugins/how-to-create-a-table-of-content-in-wordpress-posts-and-pages/" title="How to Create a Table of Contents in WordPress Posts and Pages">Så här skapar du en innehållsförteckning i WordPress</a> för att öka sökmotorsoptimeringens ranking</li> <li><a href="https://www.wpbeginner.com/sv/plugins/how-to-create-multiple-locations-in-wordpress-with-schema-markup/" title="How to Add Multiple Locations Schema for Local Business in WordPress">Så här add to flera locations schema för Local business i WordPress</a></li> <li><a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-add-rss-sitemap-in-wordpress/" title="How to Add RSS Sitemap in WordPress (The Easy Way)">Så här add to RSS sitemap i WordPress</a> för att förbättra sökmotorsoptimering</li> <li><a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-submit-your-wordpress-site-to-google-news/" title="How to Submit your WordPress Site to Google News">Så här submitterar du din site i WordPress till Google News</a></li> <li><a href="https://www.wpbeginner.com/sv/plugins/how-to-do-a-full-site-redirect-in-wordpress-beginners-guide/" title="How to Do a Full Site Redirect in WordPress (Beginner’s Guide)">Så här gör du en full site redirect i WordPress</a></li> <li><a href="https://www.wpbeginner.com/sv/plugins/how-to-setup-video-seo-in-wordpress/" title="How to Properly Setup Video SEO in WordPress (Step by Step)">Så här ställer du in sökmotorsoptimering av videoklipp på rätt sätt i WordPress</a></li> <li><a href="https://www.wpbeginner.com/sv/beginners-guide/technical-wordpress-seo-framework-checklist/" title="Technical WordPress SEO Framework (Proven Checklist)">Ramverk för teknisk sökmotorsoptimering i WordPress</a></li> <li><a href="https://www.wpbeginner.com/sv/beginners-guide/wordpress-seo-audit-checklist/" title="WordPress SEO Audit Checklist to Boost Your Rankings">Checklista för SEO Audit i WordPress för att öka din ranking</a></li> <li><a href="https://www.wpbeginner.com/sv/beginners-guide/google-ai-overviews-sge/" title="Google Releases AI Overviews (SGE): Tips for WordPress Users">Tips från Google AI Overview (SGE) för användare av WordPress</a></li> </ul> <p><a href="#top">[Tillbaka till toppen ↑</a>]</p> <p>Vi hoppas att den här artikeln hjälpte dig att lära dig hur du korrekt optimerar din WordPress site för sökmotorsoptimering. Gå vidare och implementera några av dessa WordPress sökmotorsoptimering tips, och du bör se en ökning av din trafik inom några månader när search engines bearbetar dina förändringar.</p> <p>If you liked this article, then please subscribe to our <a href="https://youtube.com/wpbeginner?sub_confirmation=1" target="_blank" rel="noreferrer noopener nofollow" title="Subscribe to WPBeginner YouTube Channel">YouTube Channel</a> for WordPress video tutorials. 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