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Selected":["%1$s wurde ausgew\u00e4hlt"],"%1$s. Selected. There is %2$d event":["%1$s wurde ausgew\u00e4hlt. Es gibt %2$d Ereignis","%1$s wurde ausgew\u00e4hlt. Es gibt %2$d Ereignisse"],"View next month":["N\u00e4chsten Monat anzeigen"],"View previous month":["Vorherigen Monat anzeigen"],"Border color and style picker":["Farb- und Stilw\u00e4hler f\u00fcr R\u00e4nder"],"Loading \u2026":["Wird geladen \u2026"],"All sides":["Alle Seiten"],"Bottom border":["Rand unten"],"Right border":["Rand rechts"],"Left border":["Rand links"],"Top border":["Rand oben"],"Close border color":["Randfarbe schlie\u00dfen"],"Border color picker.":["Farbw\u00e4hler f\u00fcr R\u00e4nder."],"Border color and style picker.":["Farb- und Stilw\u00e4hler f\u00fcr R\u00e4nder."],"Custom color picker. The currently selected color is called \"%1$s\" and has a value of \"%2$s\".":["Individueller Farbw\u00e4hler. Die aktuell ausgew\u00e4hlte Farbe hei\u00dft \u201e%1$s\u201c und hat den Wert \u201e%2$s\u201c."],"Link sides":["Seiten verlinken"],"Unlink sides":["Links zu den Seiten entfernen"],"Reset all":["Alle zur\u00fccksetzen"],"Button label to reveal tool panel options\u0004%s options":["%s-Optionen"],"Hide and reset %s":["%s ausblenden und zur\u00fccksetzen"],"Reset %s":["%s zur\u00fccksetzen"],"Search %s":["%s suchen"],"Set custom size":["Individuelle Gr\u00f6\u00dfe festlegen"],"Use size preset":["Voreingestellte Gr\u00f6\u00dfe verwenden"],"Currently selected font size: %s":["Aktuell ausgew\u00e4hlte Schriftgr\u00f6\u00dfe: %s"],"Highlights":["Hervorhebungen"],"Size of a UI element\u0004Extra Large":["Extra gro\u00df"],"Size of a UI element\u0004Large":["Gro\u00df"],"Size of a UI element\u0004Medium":["Mittel"],"Size of a UI element\u0004Small":["Klein"],"Size of a UI element\u0004None":["Keine"],"Currently selected: %s":["Aktuell ausgew\u00e4hlt: %s"],"Reset colors":["Farben zur\u00fccksetzen"],"Reset gradient":["Verlauf zur\u00fccksetzen"],"Remove all colors":["Alle Farben entfernen"],"Remove all gradients":["Alle Verl\u00e4ufe entfernen"],"Color options":["Farb-Optionen"],"Gradient options":["Verlauf-Einstellungen"],"Add color":["Farbe hinzuf\u00fcgen"],"Add gradient":["Verlauf hinzuf\u00fcgen"],"Gradient name":["Name des Verlaufs"],"Color %s":["Farbe %s"],"Color format":["Farbformat"],"Hex color":["Hex-Farbe"],"Invalid item":["Ung\u00fcltiges Element"],"Shadows":["Schatten"],"Duotone: %s":["Duoton: %s"],"Duotone code: %s":["Duoton-Code: %s"],"%1$s. There is %2$d event":["%1$s. Es gibt %2$d Ereignis.","%1$s. Es gibt %2$d Ereignisse."],"Relative to root font size (rem)\u0004rems":["rem"],"Relative to parent font size (em)\u0004ems":["em"],"Points (pt)":["Points (pt)"],"Picas (pc)":["Picas (pc)"],"Inches (in)":["Inches (in)"],"Millimeters (mm)":["Millimeter (mm)"],"Centimeters (cm)":["Zentimeter (cm)"],"x-height of the font (ex)":["x-H\u00f6he der Schrift (ex)"],"Width of the zero (0) character (ch)":["Breite des Zeichens (ch) Null (0)"],"Viewport largest dimension (vmax)":["Gr\u00f6\u00dfte Viewport-Abmessung (vmax)"],"Viewport smallest dimension (vmin)":["Kleinste Viewport-Abmessung (vmin)"],"Percent (%)":["Prozent (%)"],"Border width":["Randbreite"],"Dotted":["Gepunktet"],"Dashed":["Gestrichelt"],"Viewport height (vh)":["Viewport-H\u00f6he (vh)"],"Viewport width (vw)":["Viewport-Breite (vw)"],"Relative to root font size (rem)":["Relativ zur Basis-Schriftgr\u00f6\u00dfe (rem)"],"Relative to parent font size (em)":["Relativ zur vererbten Schriftgr\u00f6\u00dfe (em)"],"Pixels (px)":["Pixel (px)"],"Percentage (%)":["Prozentual (%)"],"Close search":["Suche schlie\u00dfen"],"Search in %s":["Suche nach %s"],"Select unit":["Einheit ausw\u00e4hlen"],"Radial":["Radial"],"Linear":["Linear"],"Media preview":["Medien-Vorschau"],"Coordinated Universal Time":["Koordinierte Weltzeit"],"Color name":["Farbname"],"Reset search":["Suche zur\u00fccksetzen"],"Box Control":["Boxen-Steuerung"],"Alignment Matrix Control":["Steuerung der Ausrichtungsmatrix"],"Bottom Center":["Unten zentriert"],"Center Right":["Mitte rechts"],"Center Left":["Mitte links"],"Top Center":["Oben zentriert"],"Solid":["Einfarbig"],"Finish":["Fertigstellen"],"Page %1$d of %2$d":["Seite %1$d von %2$d"],"Guide controls":["Guide-Bedienelemente"],"Gradient: %s":["Verlauf: %s"],"Gradient code: %s":["Code f\u00fcr den Verlauf: %s"],"Remove Control Point":["Kontrollpunkt entfernen"],"Use your left or right arrow keys or drag and drop with the mouse to change the gradient position. Press the button to change the color or remove the control point.":["Benutzen Sie Ihre linke oder rechte Pfeiltaste oder Drag-and-drop mit der Maus, um die Verlaufs-Position zu \u00e4ndern. Dr\u00fccken Sie den Button, um die Farbe zu \u00e4ndern oder den Kontrollpunkt zu entfernen."],"Gradient control point at position %1$s%% with color code %2$s.":["Verlaufs-Kontrollpunkt an Position %1$s%% mit Farbcode %2$s."],"Extra Large":["Extra gro\u00df"],"Small":["Klein"],"Angle":["Winkel"],"Separate with commas or the Enter key.":["Mit Kommas oder der Eingabetaste trennen."],"Separate with commas, spaces, or the Enter key.":["Mit Kommas, Leerzeichen oder der Eingabetaste trennen."],"Copied!":["Kopiert!"],"%d result found.":["%d Ergebnis gefunden.","%d Ergebnisse gefunden."],"Number of items":["Anzahl der Elemente"],"Category":["Kategorie"],"Z \u2192 A":["Z bis A"],"A \u2192 Z":["A bis Z"],"Oldest to newest":["Alt nach Neu"],"Newest to oldest":["Neu nach Alt"],"Order by":["Reihenfolge von"],"Dismiss this notice":["Diesen Hinweis verwerfen"],"%1$s (%2$s of %3$s)":["%1$s (%2$s von %3$s)"],"Remove item":["Element entfernen"],"Item removed.":["Element entfernt."],"Item added.":["Element hinzugef\u00fcgt."],"Add item":["Element hinzuf\u00fcgen"],"Reset":["Zur\u00fccksetzen"],"(opens in a new tab)":["(\u00f6ffnet in neuem Tab)"],"Minutes":["Minuten"],"Color: %s":["Farbe: %s"],"Color code: %s":["Farbcode: %s"],"Custom color picker.":["Individueller Farbw\u00e4hler."],"No results.":["Keine Ergebnisse."],"%d result found, use up and down arrow keys to navigate.":["%d Ergebnis gefunden, benutzen Sie die Pfeile nach oben oder unten zum Navigieren.","%d Ergebnisse gefunden, benutzen Sie die Pfeile nach oben oder unten zum Navigieren."],"Time":["Zeit"],"Day":["Tag"],"Month":["Monat"],"Date":["Datum"],"Hours":["\u00d6ffnungszeiten"],"Item selected.":["Eintrag ausgew\u00e4hlt."],"Previous":["Vorherige"],"Border color":["Randfarbe"],"Year":["Jahr"],"Custom Size":["Individuelle Gr\u00f6\u00dfe"],"Back":["Zur\u00fcck"],"Style":["Stil"],"Large":["Gro\u00df"],"Drop files to upload":["Dateien f\u00fcr den Upload bereitstellen"],"Clear":["Leeren"],"Mixed":["Gemischt"],"Custom":["Individuell"],"Next":["Weiter"],"PM":["PM"],"AM":["AM"],"Bottom Right":["Unten rechts"],"Bottom Left":["Unten links"],"Top Right":["Oben rechts"],"Top Left":["Oben links"],"Type":["Typ"],"Top":["Oben"],"Copy":["Kopieren"],"Font size":["Schriftgr\u00f6\u00dfe"],"Calendar":["Kalender"],"No results found.":["Es wurden keine Ergebnisse gefunden, die Ihren Suchkriterien entsprechen."],"Default":["Standard"],"Close":["Schlie\u00dfen"],"Search":["Suchen"],"OK":["OK"],"Size":["Gr\u00f6\u00dfe"],"Medium":["Mittel"],"Center":["Zentriert"],"Left":["Links"],"Cancel":["Abbrechen"],"Done":["Fertig"],"Categories":["Kategorien"],"Author":["Autor"]}},"comment":{"reference":"wp-includes\/js\/dist\/components.js"}} ); </script> <script src="https://mediadaten.vdi-verlag.de/wp-includes/js/dist/components.min.js?ver=130172abbae720694b1f" id="wp-components-js"></script> <script 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id="page"> <div class="site-content" id="content"> <div class="content-area" id="primary"> <main class="site-main" id="main"> <article id="post-2882" class="post-2882 bestcases type-bestcases status-publish has-post-thumbnail hentry cases_category-vdi-verlag-expert-talk" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h1 class="entry-title headline --h2" itemprop="headline">VDI Verlag und Messe Frankfurt veranstalten Expert-Panel zur Techtextil & Texprocess 2019</h1> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2024-09-26T14:41:50+02:00" itemprop="dateModified">26.09.2024</time><time class="entry-date published" datetime="2024-09-26T13:03:16+02:00" itemprop="datePublished">26.09.2024</time></span> </div> </header> <div class="inner-content"><div class="featured-image page-header-image-single "> <picture><source srcset="https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/best-case-expert-panel-frankfurt-1200x555.jpg.webp" type="image/webp"><img width="1200" height="555" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-frankfurt-1200x555.jpg" class="attachment-hero-blog size-hero-blog webpexpress-processed" alt="" itemprop="image" decoding="async" fetchpriority="high"></picture> </div> <div class="entry-content" itemprop="text"> <p class="has-text-align-center"><em>Experten in der Podiumsdiskussion (v.l.): Dr. Günther Gradnig, Daniel Torakai, Gerd Schmid, Moderator Frank Jablonski, Hagen Lotzmann und Michael Pichler. Foto: Joschka Völkel/mylk+honey<br></em><br></p> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h3 class="headline" style="color:">Podiumsdiskussion führender Vertreter der technischen Textilbranche rund um das Thema „Urban Living“<br></h3></div> <p>Kennen Sie auch diese Produkte, bei denen man sich wünscht, ihre Qualität könnte mit ihrer Bekanntheit mithalten? Auch im B2B-Bereich begegnen uns immer wieder Angebote, die in Qualität und Vorteilen nicht das einhalten, was ihr vorauseilender Ruf verspricht.</p> <p>Weniger bekannt sind uns meist die umgekehrten Fälle: Lösungen und Produkte, die ein ganzes Bollwerk an hochwertiger Leistung und Funktion liefern, aber eine verhältnismäßig niedrige Marktdurchdringung aufweisen.</p> <p>Technische Textilien gehören zu diesen „Hidden Champions“. Sie bringen als gewebte Werkstoffe enorme Stabilität, Belastbarkeit, Sicherheit und auch Nachhaltigkeit mit sich. Und mit ihren starken Eigenschaften liefern sie Innovationen für verschiedenste Branchen wie zum Beispiel Architektur und Bau, Mobilität, Bekleidung und Medizin.</p> <p>Auf dem von Frank Jablonski moderierten Expert-Panel diskutierten führende Vertreter der technischen Textilindustrie über die großen Potenziale ihrer Branche und wie sie zukünftig das urbane Leben besser macht.</p> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h3 class="headline" style="color:">Welche Fragen standen im Fokus des Expert-Panels?</h3></div> <p>Fassaden, Dächer, Formflächen, Fahrzeuge, Windkraft-Rotoren, Bekleidung, Möbel, etc. – kaum einer weiß, wo überall technische Textilien im Verborgenen ihren zuverlässigen Dienst tun.</p> <p>Nicht nur Verbraucher, auch viele B2B-Entscheider in den betroffenen Branchen sind über die vielfältig tragende Rolle technischer Gewebe kaum im Bilde. Deshalb sprach die Expertenrunde über die Frage: Was braucht es, damit Entscheider sich von Althergebrachtem lösen und Neugier für den Nutzen innovativer technischer Textilien entwickeln?</p> <figure class="gb-block-image gb-block-image-169e5f08"><img decoding="async" width="1040" height="850" class="gb-image gb-image-169e5f08" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-urban-living-web-1920w.webp" alt="" title="best-case-expert-panel-urban-living-web-1920w" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-urban-living-web-1920w.webp 1040w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-urban-living-web-1920w-300x245.webp 300w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-urban-living-web-1920w-1024x837.webp 1024w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-urban-living-web-1920w-768x628.webp 768w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-urban-living-web-1920w-720x588.webp 720w" sizes="(max-width: 1040px) 100vw, 1040px" /></figure> <p class="has-text-align-center"><em>Fotos: Joschka Völkel/mylk+honey</em></p> <p>Ein weiteres Thema, welches nicht nur die Textilbranche umtreibt, war der immer stärker werdende Wettbewerb aus Asien: Wie kann die deutsche Textilindustrie dem zunehmenden Druck aus Fernost standhalten? Welche Maßnahmen sind erforderlich, um den Status als internationaler Innovationstreiber zu erhalten und auszubauen? Welche Rolle spielt dabei eine gezielte Förderung des technischen Nachwuchses? </p> <p>Auf diese und weitere Fragen rund um aktuelle und zukünftige Entwicklungen und Trends der Branche lieferten die Experten der Podiumsdiskussion dem Publikum erkenntnisreiche Antworten.</p> <figure class="gb-block-image gb-block-image-a6f24a35"><img decoding="async" width="1754" height="874" class="gb-image gb-image-a6f24a35" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-gewebter-stoff-1920w.webp" alt="" title="best-case-expert-panel-gewebter-stoff-1920w" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-gewebter-stoff-1920w.webp 1754w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-gewebter-stoff-1920w-300x149.webp 300w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-gewebter-stoff-1920w-1024x510.webp 1024w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-gewebter-stoff-1920w-768x383.webp 768w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-gewebter-stoff-1920w-1536x765.webp 1536w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-gewebter-stoff-1920w-720x359.webp 720w" sizes="(max-width: 1754px) 100vw, 1754px" /></figure> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h3 class="headline" style="color:">Wie wurde das Expert-Panel vom VDI Verlag medial begleitet?</h3></div> <p>Im Vorfeld der Veranstaltung generierte ein crossmediales Kommunikationspaket gezielt Aufmerksamkeit für das Expert-Panel und seine Inhalte. So wurden in der Wochenzeitung der Ingenieure VDI nachrichten zur Ankündigung des Events co-gebrandete Teaser-Advertorials platziert.</p> <p>Zudem machten reichweitenstarke Social Media Postings sowie Teaser-Banner im NEWS Newsletter von ingenieur.de auf das Expert-Panel aufmerksam. Außerdem sorgte während der Messe eine Promotion-Aktion mit der Verteilung von Einladungsflyern für zusätzliche Besucherströme für die Experten-Diskussion.</p> <figure class="gb-block-image gb-block-image-82a4f9fd"><img decoding="async" width="1650" height="942" class="gb-image gb-image-82a4f9fd" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-promotion-web-1920w.webp" alt="" title="best-case-expert-panel-promotion-web-1920w" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-promotion-web-1920w.webp 1650w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-promotion-web-1920w-300x171.webp 300w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-promotion-web-1920w-1024x585.webp 1024w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-promotion-web-1920w-768x438.webp 768w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-promotion-web-1920w-1536x877.webp 1536w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-expert-panel-promotion-web-1920w-720x411.webp 720w" sizes="(max-width: 1650px) 100vw, 1650px" /></figure> <p>Und auch für einen nachhaltigen Nachklang des Events war gesorgt: Ein Digital Advertorial auf ingenieur.de – welches auch für großformatige Bilder, Bewegtbilder und interaktive Inhalte Platz bot – lieferte eine inhaltsreiche Zusammenfassung der Podiumsdiskussion. Dabei wurde der Besucherfluss auf das Advertorial durch einen prominent platzierten Teaser auf der ingenieur.de-Startseite sichergestellt. Zudem erhielt die breite Leserschaft der VDI nachrichten mit einer 2/1 Seite eine Nachberichterstattung zum Verlauf des Expert-Panels.</p> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h3 class="headline" style="color:">Sie möchten speziell für Ihre Zielgruppen einen Expert-Talk veranstalten?</h3></div> <p>Zur richtigen Zeit am richtigen Ort sein spielt bei der wirksamen Ansprache von Zielgruppen eine erhebliche Rolle. Nicht ohne Grund finden die vom VDI Verlag veranstalteten Expert-Talks deshalb vorwiegend im Umfeld von Messen und Branchentreffs statt.</p> <p>Denn auf solchen Events bewegen sich Zielgruppen nicht nur in hoher Qualität und Dichte. Sie sind dort – außerhalb ihres regulären Business-Alltags – zudem besonders stark „auf Empfang“ für die tiefergehende Auseinandersetzung mit Produktneuheiten und Branchentrends.</p> <p>Wenn auch Sie diese erhöhte Aufmerksamkeit Ihres Zielpublikums für einen messebegleitenden Expert-Talk nutzen möchten, sprechen Sie uns jederzeit gerne an. Von der Auswahl der Themen bis hin zur Besetzung der Experten-Runde stimmen wir alles individuell mit Ihnen ab. Und mit einem unkomplizierten Rundum-Service kümmern wir uns um die gesamte Organisation der Veranstaltung, die auch die Kreation der Werbemittel umfasst.</p> </div> <a class="gb-button gb-button gb-button-outline" href="https://mediadaten.vdi-verlag.de/crossmedia/best-cases/" target="_self">Zur Übersicht</a></div> </div> </article> </main> </div> <div class="widget-area sidebar is-right-sidebar" id="right-sidebar"> <div class="inside-right-sidebar"> <div class="latest-posts latest-posts-bestcases"> <span class="latest-posts-headline headline --h3">Das könnte Sie auch interessieren</span> <div class="grid grid-latest-posts"> <a class="card card-post card-latest-post" data-id="2970" href="https://mediadaten.vdi-verlag.de/crossmedia/best-cases/kundenindividuelle-sonderveroeffentlichung-sonderbeilage-zum-deutschen-rohstoffeffizienz-preis-2017/"> <div class="card-media"><picture><source 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