Digital Marketing News | Marketing Dive

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Any arguments passed to .trigger() will also be passed along // to the associated function function waitForTriggerHandler() { var function_queue = []; var trigger_arguments = []; this._triggered = false; this.push = function(fn) { if (this._triggered) { // just run it immediately if handler has already been triggered fn.apply(null, trigger_arguments); } else { // otherwise add to the queue to run later function_queue.push(fn); } }; this.trigger = function() { // any arguments passed to trigger(foo, bar, baz) will also be passed along to functions in the queue // first convert any arguments to an array trigger_arguments = Array.prototype.slice.call(arguments); while (function_queue.length){ // for each function in the queue, pop it off and then execute it while passing in any // args that may have been passed to trigger(). function_queue.pop().apply(null, trigger_arguments); // The "null" above is for the value of "this". // See https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Function/apply#Parameters } this._triggered = true; } } // set up waitToLoadAds handler window.waitToLoadAds = new waitForTriggerHandler(); // We set up the triggers for this below, they depend on whether we're loading lytics on the page </script> <script type="text/javascript"> // This token is here for test_lytics_snippet.py test: lytics-is-enabled window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; // initialize callback (source: https://learn.lytics.com/product-docs/lytics-javascript-tag/receiving-data-from-lytics) !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}(); // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751 // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options var lyticsCid = '44fda7674f94228540d8fba6786f9770'; console.log('You are using the Lytics Prod account'); jstag.init({ src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`, pageAnalysis: { dataLayerPull: { disabled: true } } }); jstag.pageView(); (function(){ var sailthru_cookie, sailthru_user_id; function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } sailthru_cookie = read_cookie('sailthru_hid'); if (sailthru_cookie.length > 56) { sailthru_user_id = sailthru_cookie.slice(32,56); jstag.send({ st_profile_id: sailthru_user_id }); } })(); jstag.call('entityReady', waitToLoadAds.trigger); setTimeout(waitToLoadAds.trigger, 1000); // also trigger lytics if it's taking too long waitToLoadAds.push(function (lytics_data) { // lytics_data won't be defined if lytics failed to load correctly. In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?150216130325"></script> <script type="text/javascript"> var divecounter_settings = {}; </script> <script type="text/javascript" src="/static/js/divecounter.js?410116200325"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.marketingdive.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script>  <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?410116200325"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <link rel="preload" as="image" href="https://imgproxy.divecdn.com/KOgwqwNt-nHdWeXt3JUQQ-4SzAsbxkFZ1KbMciW_JU8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb2VjaGlpX3ZzLl9ESl9NaXNzX01pbGFuX19fSG90X09uZXNfVmVyc3VzXzMtOS5wbmc=.webp" imagesrcset="https://imgproxy.divecdn.com/bGTyG5TduXIrklrxxsEoOtp4Nv58zk8zXZYR2tmym78/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb2VjaGlpX3ZzLl9ESl9NaXNzX01pbGFuX19fSG90X09uZXNfVmVyc3VzXzMtOS5wbmc=.webp 400w, https://imgproxy.divecdn.com/u-QfxkcOrkHCFVwDWsipu-MD9ix1-LIGY8q1-axM9WM/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb2VjaGlpX3ZzLl9ESl9NaXNzX01pbGFuX19fSG90X09uZXNfVmVyc3VzXzMtOS5wbmc=.webp 800w, https://imgproxy.divecdn.com/KOgwqwNt-nHdWeXt3JUQQ-4SzAsbxkFZ1KbMciW_JU8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb2VjaGlpX3ZzLl9ESl9NaXNzX01pbGFuX19fSG90X09uZXNfVmVyc3VzXzMtOS5wbmc=.webp 1200w, https://imgproxy.divecdn.com/5CyJa0phamIJVl5g9gevVyPzrFlB7VQ2rPrDVSQABBo/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb2VjaGlpX3ZzLl9ESl9NaXNzX01pbGFuX19fSG90X09uZXNfVmVyc3VzXzMtOS5wbmc=.webp 1600w" imagesizes="(min-width: 64em) 60vw, 100vw"> <script> $(document).ready(function() { if (window.location.search.toLowerCase().indexOf('suppressannouncement') !== -1) { var msg_to_add = '<div class="columns">' + '<div class="message message--success">' + 'You got it, you will not see this message in future emails! Enjoy the news.' + '<img class="message__close" src="/static/img/components/messages/close.svg?353714160519" alt="close">'+ '</div></div>'; $('.dash-top > .row > .columns > .row').prepend(msg_to_add); } }); </script> <script> $(document).ready(function() { if (window.location.search.toLowerCase().indexOf('suppresstrials') !== -1) { var msg_to_add = '<div class="columns">' + '<div class="message message--success">' + 'You got it, you will not see this message in future emails! Enjoy the news.' + '<img class="message__close" src="/static/img/components/messages/close.svg?353714160519" alt="close">'+ '</div></div>'; /** place message in the correct section of the page. Hacky but temporary **/ $('.dash-top > .row > .columns > .row').prepend(msg_to_add); } if (window.location.search.toLowerCase().indexOf('futureupdates') !== -1) { let sitename = window.siteName; var msg_to_add = '<div class="columns">' + '<div class="message message--success">' + sitename + " subscription updated: You will no longer receive newsletters from " + sitename + ". Based on your selection, we will keep you up to date as we launch into more industries." + '<img class="message__close" src="/static/img/components/messages/close.svg?353714160519" alt="close">'+ '</div></div>'; /** place message in the correct section of the page. Hacky but temporary **/ $('.dash-top > .row > .columns > .row').prepend(msg_to_add); } }); </script> <script type="module" src="/static/js/dist/signupReferrer.bundle.js?401516210325" ></script> <script data-cfasync="false" type="text/javascript" src="/static/js/prestitial.js?270116210524"></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?401516210325"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?401516210325"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "https://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": true, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-leaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard' || event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-leaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-hybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid'], 'dfp-hybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-mobile').addService(googletag.pubads()); } googletag.pubads().setTargeting("topics", ["dashboard"]); if ((typeof divecounter !== "undefined") && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting("is_subscriber", "yes"); } var site = window.location.host; googletag.pubads().setTargeting("site", site); var first_path = window.location.pathname.split( '/' )[1]; googletag.pubads().setTargeting("first_path", first_path); // Set ad targeting on the trendline to show the ads designated for it var isTopicPage = window.location.pathname.indexOf('/topic/') !== -1; if(isTopicPage) { googletag.pubads().setTargeting('is_topics_page', 'true'); 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https://imgproxy.divecdn.com/KOgwqwNt-nHdWeXt3JUQQ-4SzAsbxkFZ1KbMciW_JU8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb2VjaGlpX3ZzLl9ESl9NaXNzX01pbGFuX19fSG90X09uZXNfVmVyc3VzXzMtOS5wbmc=.webp 1200w, https://imgproxy.divecdn.com/5CyJa0phamIJVl5g9gevVyPzrFlB7VQ2rPrDVSQABBo/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb2VjaGlpX3ZzLl9ESl9NaXNzX01pbGFuX19fSG90X09uZXNfVmVyc3VzXzMtOS5wbmc=.webp 1600w" sizes="(min-width: 64em) 60vw, 100vw" alt="Doechii appears on Hot Ones with a Jack in the Box segment" > </a> <figcaption> <img class="hero-article__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="hero-article__attribution">Retrieved from <a href="https://www.youtube.com/watch?v=fhElu8HHRhk" target="_blank">First We Feast</a> on March 20, 2025</div>  <img class="hero-article__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> <h1 id="hero-item-title"> <a href="/news/jack-in-the-box-so-munch-more-hot-ones-call-her-daddy/743042/" class="analytics t-dash-hero-title" > How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’ </a> </h1> <p class="hero-article__teaser">Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform.  <a class="call-out-link analytics t-dash-hero-readmore nowrap" href="/news/jack-in-the-box-so-munch-more-hot-ones-call-her-daddy/743042/" >Read more <span class="call-out-link__arrow">➔</span> </a> </p> </section> </div> <div class="large-6 columns"> <section class="top-stories"> <h2 class="dash-header">Top stories</h2> <ol> <li> <h3> <a href="/news/influencer-marketing-surges-heres-what-numbers-say/743715/" class="analytics t-dash-top-1" > Influencer marketing surges: Here’s what the numbers say </a> </h3> </li> <li> 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height="675" srcset="https://imgproxy.divecdn.com/aU8NNBlBqKcrs_3KvALL06O7wNd-e0lzjKyVU2vEi-o/g:nowe:251:0/c:1184:668/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHVtYm5haWxfaW1hZ2UwMDJfdXBacHJhZi5wbmc=.webp 300w, https://imgproxy.divecdn.com/amk182dGNpKEoUK_AlXxIGW-hGr8VtIhQE16gqKgCmo/g:nowe:251:0/c:1184:668/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHVtYm5haWxfaW1hZ2UwMDJfdXBacHJhZi5wbmc=.webp 600w, https://imgproxy.divecdn.com/J29UEnqbqLkhcZLiGx4ot4dxc8JFrq-EUN3DfIdeCZs/g:nowe:251:0/c:1184:668/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHVtYm5haWxfaW1hZ2UwMDJfdXBacHJhZi5wbmc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Two cars, one flipped on top of the other, drive down a desert highway in a new ad from Twix." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Permission granted by Twix</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-2" class="feed__title feed__title--display"> <a href="/news/twix-ditches-left-right-divide-new-brand-position-unity/743547/" class="analytics t-dash-feed-item-2" > Twix ditches left-right divide for new brand position around unity </a> </h3> <p class="feed__description">The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-3" aria-labelledby="feed-item-title-3" href="/news/walmart-builds-gaming-experience-merchandise-tied-minecraft-movie/743501/" > <img class="" src="https://imgproxy.divecdn.com/mE_u3R8yBBV_axqoglGHmaXCPPN9RjsCg1iOucNlL8s/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHVtYm5haWxfaW1hZ2VfMS5wbmc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/ftY3jxUdkubOEi4DDAr_7jH9ZWz-vmFmU5E6r5xCCow/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHVtYm5haWxfaW1hZ2VfMS5wbmc=.webp 300w, https://imgproxy.divecdn.com/ezZBaWeVyMpyZU7rOLyeDsTf_1ZBqoiZrlvilMTCoSA/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHVtYm5haWxfaW1hZ2VfMS5wbmc=.webp 600w, https://imgproxy.divecdn.com/mE_u3R8yBBV_axqoglGHmaXCPPN9RjsCg1iOucNlL8s/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHVtYm5haWxfaW1hZ2VfMS5wbmc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Minecraft avatars stand in front of a galactic backdrop." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Walmart</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-3" class="feed__title feed__title--display"> <a href="/news/walmart-builds-gaming-experience-merchandise-tied-minecraft-movie/743501/" class="analytics t-dash-feed-item-3" > Walmart builds gaming experience, merch tied to ‘A Minecraft Movie’ </a> </h3> <p class="feed__description">The launch of a Minecraft Java server and accompanying Discord presence allows consumers to interact with the retailer in an immersive way.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-4" aria-labelledby="feed-item-title-4" href="/news/gap-old-navy-ceo-richard-dickson-brand-cultural-relevance/743662/" > <img class="" src="https://imgproxy.divecdn.com/rZwsPeQqycMtspPNpPsrk7RLfXw6xoianlbsiP9wP8Y/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9QYXJrZXJfMS5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/vUNW502OxJVgveVkMA2ifcaCK5DelXi_3YGHN48FJjs/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9QYXJrZXJfMS5qcGc=.webp 300w, https://imgproxy.divecdn.com/Aw7MA_EF3gmEtQ7wkrBqP0c66qTMLrx3PG_Xkdh4fKQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9QYXJrZXJfMS5qcGc=.webp 600w, https://imgproxy.divecdn.com/rZwsPeQqycMtspPNpPsrk7RLfXw6xoianlbsiP9wP8Y/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9QYXJrZXJfMS5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Actress Parker Posey for Gap's spring 2025 campaign." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Gap</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-4" class="feed__title feed__title--display"> <a href="/news/gap-old-navy-ceo-richard-dickson-brand-cultural-relevance/743662/" class="analytics t-dash-feed-item-4" > Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’ </a> </h3> <p class="feed__description">The flagship brand has been working to insert itself back into the cultural conversation with dance-focused ads starring Troye Sivan and Parker Posey.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item feed-item-ad"> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid3-mobile"></div> <div id='dfp-hybrid3-mobile'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid3-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid3'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid2-desktop"></div> <div id='dfp-hybrid2-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid2-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-5" aria-labelledby="feed-item-title-5" href="/news/jcpenney-embraces-social-first-marketing-vaynermedia-hire/743412/" > <img class="" src="https://imgproxy.divecdn.com/fvVWqSdz9N8V4Rh80yHNHiRm2s6gI4J6qc17kWzz3Fk/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9qY3AtdmF5bmVyLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/O-YULtRH5ZzoJnKqBepg-3CCksM1H-eur_xbRf9tDPc/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9qY3AtdmF5bmVyLmpwZw==.webp 300w, https://imgproxy.divecdn.com/6cQ5Df1042hjUu8R5MaYSpSZbejJB5yN-8-0Vg5-kXg/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9qY3AtdmF5bmVyLmpwZw==.webp 600w, https://imgproxy.divecdn.com/fvVWqSdz9N8V4Rh80yHNHiRm2s6gI4J6qc17kWzz3Fk/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9qY3AtdmF5bmVyLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="JCPenney VaynerMedia logos" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of JCPenney</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-5" class="feed__title feed__title--display"> <a href="/news/jcpenney-embraces-social-first-marketing-vaynermedia-hire/743412/" class="analytics t-dash-feed-item-5" > JCPenney embraces social-first marketing with VaynerMedia hire </a> </h3> <p class="feed__description">The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-6" aria-labelledby="feed-item-title-6" href="/news/h-m-digital-relaunch-360-degree-experiences-charli-xcx/743322/" > <img class="" src="https://imgproxy.divecdn.com/2GAqlw6omb8YlOP0A4_pA1xyfAmLaa3-1caew76rjYc/g:nowe:0:195/c:1920:1084/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ITV9UaW1lc19TcXVhcmUuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/4d7D1az4x40eP6Tif2JbG3fExKzV_F4ZEM3Ta1OOwPY/g:nowe:0:195/c:1920:1084/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ITV9UaW1lc19TcXVhcmUuanBn.webp 300w, https://imgproxy.divecdn.com/INi-_KbEpS5zay9dRAxQta2_00w6UAdZWwxtDiHYBIU/g:nowe:0:195/c:1920:1084/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ITV9UaW1lc19TcXVhcmUuanBn.webp 600w, https://imgproxy.divecdn.com/2GAqlw6omb8YlOP0A4_pA1xyfAmLaa3-1caew76rjYc/g:nowe:0:195/c:1920:1084/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ITV9UaW1lc19TcXVhcmUuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="H&M and Charli XCX takeover Times Square" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of H&M</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-6" class="feed__title feed__title--display"> <a href="/news/h-m-digital-relaunch-360-degree-experiences-charli-xcx/743322/" class="analytics t-dash-feed-item-6" > Inside H&M’s digital relaunch and approach to multichannel experiences </a> </h3> <p class="feed__description">Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-7" aria-labelledby="feed-item-title-7" href="/news/estee-lauder-dupes-beauty-sleep-kristen-bell-global-campaign/743200/" > <img class="" src="https://imgproxy.divecdn.com/WOQYFnPLxcXqnoYwZ5LWjryzzfcydyhLYG6qkCVB11c/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JbWFnZV96Y0QzOUhwLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/QGMLNzIOEtusu93ePaYrArdqMu3Um22SJTn95ING8U8/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JbWFnZV96Y0QzOUhwLmpwZw==.webp 300w, https://imgproxy.divecdn.com/wMtEV2NKf-MOuWzw0C73nqWHtvMLnTGzlbd8sz4TOpc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JbWFnZV96Y0QzOUhwLmpwZw==.webp 600w, https://imgproxy.divecdn.com/WOQYFnPLxcXqnoYwZ5LWjryzzfcydyhLYG6qkCVB11c/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JbWFnZV96Y0QzOUhwLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Kristen Bell for Estée Lauder's "Beauty Sleep Dupe" campaign." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Estée Lauder</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-7" class="feed__title feed__title--display"> <a href="/news/estee-lauder-dupes-beauty-sleep-kristen-bell-global-campaign/743200/" class="analytics t-dash-feed-item-7" > Estée Lauder dupes beauty sleep with Kristen Bell for global campaign </a> </h3> <p class="feed__description">The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social media and retail platforms.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-8" aria-labelledby="feed-item-title-8" href="/news/cmo-no-mans-land-same-page-ceo-boathouse-survey/743112/" > <img class="" src="https://imgproxy.divecdn.com/Kgy5Sz2erbxPD8ExFX4nCzcrAiH-EffR0zjJ0ovMfCc/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDk2ODI0MjM3LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/Y53dGX6w5O7O_vKJyuKSzsp4-WTqs9KMnSlbxijUVgk/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDk2ODI0MjM3LmpwZw==.webp 300w, https://imgproxy.divecdn.com/1T0k7mHLo5Nl171G4Ezq_bs1hkddJfCzLRRScdE8j-U/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDk2ODI0MjM3LmpwZw==.webp 600w, https://imgproxy.divecdn.com/Kgy5Sz2erbxPD8ExFX4nCzcrAiH-EffR0zjJ0ovMfCc/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDk2ODI0MjM3LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A worker leaves a darkened boardroom after a meeting" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Thai Liang Lim via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-8" class="feed__title 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googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid4'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid3-desktop"></div> <div id='dfp-hybrid3-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { 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src="https://imgproxy.divecdn.com/PUt6rWV32ZqwtOrgUGdMyrHwvIixsVht8A9xeVKvK90/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNTcxNTczNzQ2LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/RVHag2HtDroU_WedyDwO7nr4mFyMFW23D0IqMqSxP98/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNTcxNTczNzQ2LmpwZw==.webp 300w, https://imgproxy.divecdn.com/ddI06Yr_c7oCnuafb1oV9wJI6vJ_SrDXSNiW2P1JQuo/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNTcxNTczNzQ2LmpwZw==.webp 600w, https://imgproxy.divecdn.com/PUt6rWV32ZqwtOrgUGdMyrHwvIixsVht8A9xeVKvK90/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNTcxNTczNzQ2LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Two people look at a smartphone at an outdoor event" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Ivan Pantic via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-9" class="feed__title feed__title--display"> <a href="/news/how-tiktok-search-ads-solution-helped-eventbrite-event-goers/742702/" class="analytics t-dash-feed-item-9" > How TikTok’s new search ad format helps Eventbrite inspire eventgoers </a> </h3> <p class="feed__description">The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.</p> <div> <a href="/topic/mobile-marketing/" class="topic-tag analytics t-dash-feed-item-topic">Mobile</a> </div> </div> </li> <li class="row feed__item"> 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https://imgproxy.divecdn.com/9TRVQYQd5OYTBzR_0GgKIG1xFqAcxC71v-TpclsVamE/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDYyMTg4MDA4X1RwYzIzbXMuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England. 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analytics t-dash-feed-item-topic">Agencies</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-11" aria-labelledby="feed-item-title-11" href="/news/corona-spirit-beach-new-brand-platform/743145/" > <img class="" src="https://imgproxy.divecdn.com/qD3OtizYIkp8_qNbkuSrtFkU0oetDjFp9OfI_vUS5ak/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DT1JPTkFfRVFfRXh0ZW5zaW9uQ29yZF8wMV8xLnBuZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/T-8WrUEhUBV3LWq5-9bXTTbFBg6LKo9Io7ZwaxRbg4Q/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DT1JPTkFfRVFfRXh0ZW5zaW9uQ29yZF8wMV8xLnBuZw==.webp 300w, https://imgproxy.divecdn.com/iobCVZMlhxd-8RCpien8SrJvuaGDGANw4wqo0KbEQTo/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DT1JPTkFfRVFfRXh0ZW5zaW9uQ29yZF8wMV8xLnBuZw==.webp 600w, https://imgproxy.divecdn.com/qD3OtizYIkp8_qNbkuSrtFkU0oetDjFp9OfI_vUS5ak/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DT1JPTkFfRVFfRXh0ZW5zaW9uQ29yZF8wMV8xLnBuZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Two men relax in lawn chairs on the roof of a building, one holds a bottle of Corona." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Corona</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-11" class="feed__title feed__title--display"> <a href="/news/corona-spirit-beach-new-brand-platform/743145/" class="analytics t-dash-feed-item-11" > Corona embodies the spirit of the beach in new brand platform </a> </h3> <p class="feed__description">Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach culture.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-12" aria-labelledby="feed-item-title-12" href="/news/mcdonalds-mascots-minecraft-video-game-movie-fandom/743165/" > <img class="" src="https://imgproxy.divecdn.com/3M_-h-yu-ZgV7AVEjv-BBfc9957xCksQeaZdg7scSr0/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tY2QtbWluZWNyYWZ0LWdyaW1hY2UuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/pOc_k5dTTyadsxri0wGJF_QvhmJ49PeiMhfgR3RGXug/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tY2QtbWluZWNyYWZ0LWdyaW1hY2UuanBn.webp 300w, https://imgproxy.divecdn.com/tx9JETviUd6VCnCg98JzqGBpxi4XefHw-X2R15MAQSc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tY2QtbWluZWNyYWZ0LWdyaW1hY2UuanBn.webp 600w, https://imgproxy.divecdn.com/3M_-h-yu-ZgV7AVEjv-BBfc9957xCksQeaZdg7scSr0/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tY2QtbWluZWNyYWZ0LWdyaW1hY2UuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="McDonald's Minecraft" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Permission granted by McDonald's</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-12" class="feed__title feed__title--display"> <a href="/news/mcdonalds-mascots-minecraft-video-game-movie-fandom/743165/" class="analytics t-dash-feed-item-12" > McDonald’s mascots land in Minecraft to tap into video game fandom </a> </h3> <p class="feed__description">New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie adaptation.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-13" aria-labelledby="feed-item-title-13" href="/news/campaign-trail-billie-icks-anxieties-bath-time-product-ads/742830/" > <img class="" 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<div class="feed__attribution">Courtesy of Billie</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <div class="label label--medium"> Column </div> <h3 id="feed-item-title-13" class="feed__title feed__title--display"> <a href="/news/campaign-trail-billie-icks-anxieties-bath-time-product-ads/742830/" class="analytics t-dash-feed-item-13" > Campaign Trail: Billie takes the icks and anxieties out of bath time </a> </h3> <p class="feed__description">In product-focused ads, the Edgewell brand stays true to its tradition of showing women’s lives in a way that transcends usual portrayals.</p> <div> <a href="/topic/campaign-trail/" class="topic-tag analytics t-dash-feed-item-topic">Campaign Trail</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a 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https://imgproxy.divecdn.com/hqOlO2YTQqUTDKKcqgWuaU2HON7brDVztOAVeE5cCqc/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNVNTX1BSX0JSX0JyYW5kLUNhbXBhaWduLVJ1bm5pbmdfUnVubmVyLWFuZC1Eb2dfMDAxLmpwZWc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A man in Puma gear runs with a dog with a mountain in the background" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Puma</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-14" class="feed__title feed__title--display"> <a href="/news/inside-pumas-new-brand-positioning-and-largest-global-campaign/742757/" class="analytics t-dash-feed-item-14" > Inside Puma’s new brand positioning and largest global campaign to date </a> </h3> <p class="feed__description">The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by Adam&eveDDB.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-15" aria-labelledby="feed-item-title-15" href="/news/hostess-speaks-language-snacks-pun-heavy-brand-platform/743048/" > <img class="" src="https://imgproxy.divecdn.com/KHqJawfejn3E4aEpsHhIV0BKFiqciwFawET3hcO-PX4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IRVlfQ1VQQ0FLRV9fX0hvc3Rlc3NfV2VfU3BlYWtpZV9TbmFja2llX0NvbW1lcmNpYWxfMC0xNF9zY3JlZW5zaG90LnBuZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/4jMtkQZsxIDSeILqyRR5-dzRyM4IfvCa0uhU3PCD54Q/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IRVlfQ1VQQ0FLRV9fX0hvc3Rlc3NfV2VfU3BlYWtpZV9TbmFja2llX0NvbW1lcmNpYWxfMC0xNF9zY3JlZW5zaG90LnBuZw==.webp 300w, https://imgproxy.divecdn.com/bZJJUrqWlmm6SnhR41Bp9CBW1DNzEgpvP6ZUQL22gTE/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IRVlfQ1VQQ0FLRV9fX0hvc3Rlc3NfV2VfU3BlYWtpZV9TbmFja2llX0NvbW1lcmNpYWxfMC0xNF9zY3JlZW5zaG90LnBuZw==.webp 600w, https://imgproxy.divecdn.com/KHqJawfejn3E4aEpsHhIV0BKFiqciwFawET3hcO-PX4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IRVlfQ1VQQ0FLRV9fX0hvc3Rlc3NfV2VfU3BlYWtpZV9TbmFja2llX0NvbW1lcmNpYWxfMC0xNF9zY3JlZW5zaG90LnBuZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Hostess" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Retrieved from <a href="https://www.youtube.com/watch?v=04AnuLuv7S4" target="_blank">Hostess</a> on March 20, 2025</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-15" class="feed__title feed__title--display"> <a href="/news/hostess-speaks-language-snacks-pun-heavy-brand-platform/743048/" class="analytics t-dash-feed-item-15" > Hostess speaks the language of snacks with pun-heavy brand platform </a> </h3> <p class="feed__description">The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-16" aria-labelledby="feed-item-title-16" href="/news/pizza-hut-hutty-mobile-companion-march-madness/742911/" > <img class="" src="https://imgproxy.divecdn.com/_k0E0X3FZxS9CpG1yzFF01a9eIcSM3qbdK3vgf1e5_c/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9QaXp6YV9IdXRfSFVUVFkuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/NfGOhg6SvtiXpr01V_rB5Xk7FEFuBXSvmSm3OoOaBmw/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9QaXp6YV9IdXRfSFVUVFkuanBn.webp 300w, https://imgproxy.divecdn.com/NiFdpMr2R2-_x_hQwsVYg99cGXfvecL9Wi8afHxkq08/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9QaXp6YV9IdXRfSFVUVFkuanBn.webp 600w, https://imgproxy.divecdn.com/_k0E0X3FZxS9CpG1yzFF01a9eIcSM3qbdK3vgf1e5_c/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9QaXp6YV9IdXRfSFVUVFkuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Pizza Hut Hutty" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Pizza Hut</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-16" class="feed__title feed__title--display"> <a href="/news/pizza-hut-hutty-mobile-companion-march-madness/742911/" class="analytics t-dash-feed-item-16" > Pizza Hut introduces second-screen mobile companion for March Madness </a> </h3> <p class="feed__description">The digital experience can be accessed via Instagram and leverages Meta AI to dish out real-time game reactions, hot takes and exclusive offers.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-17" aria-labelledby="feed-item-title-17" href="/news/research-tiktok-longer-videos-get-more-reach/743067/" > <img class="" src="https://imgproxy.divecdn.com/K9v9ps_CvEohBdbUrkWgKGyn2pr_6IAfp8VDqt6LAhQ/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9idWZmZXJfdGlrdG9rX3ZpZGVvX3N0dWR5My5wbmc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/moXg8-ytdvIW4fp378I2yFFJ6ties5wQHbRA-uQEkUg/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9idWZmZXJfdGlrdG9rX3ZpZGVvX3N0dWR5My5wbmc=.webp 300w, https://imgproxy.divecdn.com/B_qRtpwIKNcdMHpLoROhye4w8f7fWDQd_qfi_w77zvo/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9idWZmZXJfdGlrdG9rX3ZpZGVvX3N0dWR5My5wbmc=.webp 600w, https://imgproxy.divecdn.com/K9v9ps_CvEohBdbUrkWgKGyn2pr_6IAfp8VDqt6LAhQ/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9idWZmZXJfdGlrdG9rX3ZpZGVvX3N0dWR5My5wbmc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Buffer TikTok video study" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Retrieved from <a href="https://buffer.com/resources/longer-tiktoks-get-more-views-data/" target="_blank">Buffer</a> on March 18, 2025</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-17" class="feed__title feed__title--display"> <a href="/news/research-tiktok-longer-videos-get-more-reach/743067/" class="analytics t-dash-feed-item-17" > Sociable: Longer clips are gaining traction on TikTok, data shows </a> </h3> <p class="feed__description">Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads.</p> <div> <a href="/topic/mobile-marketing/" class="topic-tag analytics t-dash-feed-item-topic">Mobile</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-18" aria-labelledby="feed-item-title-18" href="/news/2025-year-fill-in-the-blank-media-networks/742976/" > <img class="" src="https://imgproxy.divecdn.com/pQb2Ea6NbcriNzhEsdOuzjW1lv5SODoaYngh_wugWgY/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy02NjAxODI5NjQuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/TFFda9fcy6QgkdIRSv5GxLKfkz1tVFnIK5J2qjT-XHY/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy02NjAxODI5NjQuanBn.webp 300w, https://imgproxy.divecdn.com/lB-q2V9xs7JMb49rs274Cav--5f1s82Y2mHTdp6aRE4/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy02NjAxODI5NjQuanBn.webp 600w, https://imgproxy.divecdn.com/pQb2Ea6NbcriNzhEsdOuzjW1lv5SODoaYngh_wugWgY/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy02NjAxODI5NjQuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A group of people in a modern office chat over a presentation." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Wavebreakmedia via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <div class="label label--medium"> Opinion </div> <h3 id="feed-item-title-18" class="feed__title feed__title--display"> <a href="/news/2025-year-fill-in-the-blank-media-networks/742976/" class="analytics t-dash-feed-item-18" > Why 2025 will be the year for ‘fill-in-the-blank’ media networks </a> </h3> <p class="feed__description">Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.</p> <div> <a href="/topic/agencies/" class="topic-tag analytics t-dash-feed-item-topic">Agencies</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-19" aria-labelledby="feed-item-title-19" href="/news/gen-alpha-holds-significant-sway-over-parents-purchases/742922/" > <img class="" src="https://imgproxy.divecdn.com/F01_Z62_MmV-xOUUBWnSTl0yP-VWvy0N6MuvlK4MNOE/g:nowe:0:618/c:6000:3389/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDE1NjM4ODk4LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/13J-WH-GRi2yOAVgoE5fUxZUzVNV3d04zGhw0O_ECAY/g:nowe:0:618/c:6000:3389/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDE1NjM4ODk4LmpwZw==.webp 300w, https://imgproxy.divecdn.com/TEsQbZfxoeOIGwE1LIwztpPaG9o95jwh9il-wLl67L4/g:nowe:0:618/c:6000:3389/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDE1NjM4ODk4LmpwZw==.webp 600w, https://imgproxy.divecdn.com/F01_Z62_MmV-xOUUBWnSTl0yP-VWvy0N6MuvlK4MNOE/g:nowe:0:618/c:6000:3389/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDE1NjM4ODk4LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Sisters using mobile phone in the bedroom at home" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">FG Trade Latin via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-19" class="feed__title feed__title--display"> <a href="/news/gen-alpha-holds-significant-sway-over-parents-purchases/742922/" class="analytics t-dash-feed-item-19" > Gen Alpha tweens hold significant sway over parents’ purchases: study </a> </h3> <p class="feed__description">Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10.</p> <div> <a href="/topic/analytics/" class="topic-tag analytics t-dash-feed-item-topic">Data/Analytics</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-20" aria-labelledby="feed-item-title-20" href="/news/unilever-ai-marketing-bets-halve-production-costs-double-speed/742913/" > <img class="" src="https://imgproxy.divecdn.com/A8mX_o-cvJ_YeANiEH-o8M1tMeHih9NFvJ-OnZJGRlk/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HVENfRG92ZV9ib2R5X2Rlb18tX011bHRpc2hvdC5wbmc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/LcrLIQyIr_LhjiQMIBmTzzddn_PTKLXpQwudfE1zHDI/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HVENfRG92ZV9ib2R5X2Rlb18tX011bHRpc2hvdC5wbmc=.webp 300w, https://imgproxy.divecdn.com/J9chqGRT7Y7jq7JXsKifd9xZ2adW6EsYkwFREEE110g/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HVENfRG92ZV9ib2R5X2Rlb18tX011bHRpc2hvdC5wbmc=.webp 600w, https://imgproxy.divecdn.com/A8mX_o-cvJ_YeANiEH-o8M1tMeHih9NFvJ-OnZJGRlk/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HVENfRG92ZV9ib2R5X2Rlb18tX011bHRpc2hvdC5wbmc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Dove Unilever digital twin" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Unilever</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-20" class="feed__title feed__title--display"> <a href="/news/unilever-ai-marketing-bets-halve-production-costs-double-speed/742913/" class="analytics t-dash-feed-item-20" > How Unilever’s AI marketing bets are increasing production efficiency </a> </h3> <p class="feed__description">The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase intent for some brands.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-21" aria-labelledby="feed-item-title-21" href="/news/macys-cracks-scripted-tv-brand-entertainment-converge/742783/" > <img class="" src="https://imgproxy.divecdn.com/GX12onaQCw3Dq3yaYkurj3J0nlsF7uh_tDe4mKYu7u8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjAxODc2MTY5LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/mPgkdRuyKrbhhgFuAwPi0_73jsR-MG0wdXjKr4lRiLk/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjAxODc2MTY5LmpwZw==.webp 300w, https://imgproxy.divecdn.com/XlpTVCYSi00I8P07VD7cUziOs378XW5Zs6AB9sFdAWo/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjAxODc2MTY5LmpwZw==.webp 600w, https://imgproxy.divecdn.com/GX12onaQCw3Dq3yaYkurj3J0nlsF7uh_tDe4mKYu7u8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjAxODc2MTY5LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Exterior view of Macy's department store in New York, 1950s" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Authenticated News/Archive Photos/Getty Images via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-21" class="feed__title feed__title--display"> <a href="/news/macys-cracks-scripted-tv-brand-entertainment-converge/742783/" class="analytics t-dash-feed-item-21" > Macy’s cracks into scripted TV as brand, entertainment converge </a> </h3> <p class="feed__description">The retailer has secured the exclusive option to adapt a nonfiction bestseller that profiles the women who shaped department stores.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-22" aria-labelledby="feed-item-title-22" 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href="https://www.fooddive.com/trendline/emerging-brands-food-beverage-cpgs/530/?utm_source=MD&utm_medium=Library&utm_campaign=Instacart"> How emerging brands are disrupting the F&B industry </a> <span class="sponsor-label__leading-text secondary-label">Supported by </span> <span class="sponsor-label__name secondary-label">Instacart</span> </div> </li> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--soft'> <img src="/static/img/lib_icons/whitepaper-black.svg?141716111021" height="25" width="25" alt="studioID resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Infographic</div> <a class="analytics t-library-sidebar-item-3 sidebar-box-list__item-title" target="_blank" href="https://fashiondive.tradepub.com/c/pubRD.mpl?secure=1&sr=pp&_t=pp%3A&qf=w_defa8063&ch=Library&utm_source=MD&utm_medium=Library&utm_campaign=BoldMetrics"> The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail 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class="analytics t-pr-sidebar-start" href="/press-release/get-started/">Post a press release</a> </span> </div> <div class="sidebar-box hide-small show-large" data-box-priority="8"> <h3 class="sidebar-box__header">What We're Reading</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item"> <img src="https://www.google.com/s2/favicons?domain=https%3A//www.wsj.com/business/media/ubisoft-gets-1-25-billion-investment-from-tencent-for-new-gaming-unit-2540b021%3Fmod%3Dbusiness_feat3_media_pos1" height="16" width="16" alt="" loading="lazy"> <span class="label label--soft">The Wall Street Journal</span> <a class="analytics t-wwr-sidebar-item sidebar-box-list__item-title" href="https://www.wsj.com/business/media/ubisoft-gets-1-25-billion-investment-from-tencent-for-new-gaming-unit-2540b021?mod=business_feat3_media_pos1" target="_blank"> Ubisoft Gets $1.25 Billion Investment From Tencent for New Gaming Unit <img src="/static/img/offsite.svg?141716111021" class="off-site-link" alt="offsite link" height="12" width="12" loading="lazy"> </a> </li> <li class="sidebar-box-list__item"> <img src="https://www.google.com/s2/favicons?domain=https%3A//www.adweek.com/media/oracles-tiktok-bid-is-complicated-by-culture-clashes-and-ad-business-hurdles/" height="16" width="16" alt="" loading="lazy"> <span class="label label--soft">Adweek</span> <a class="analytics t-wwr-sidebar-item sidebar-box-list__item-title" href="https://www.adweek.com/media/oracles-tiktok-bid-is-complicated-by-culture-clashes-and-ad-business-hurdles/" target="_blank"> Oracle’s TikTok Bid Is Complicated by Culture Clashes and Ad Business Hurdles <img src="/static/img/offsite.svg?141716111021" class="off-site-link" alt="offsite link" height="12" width="12" loading="lazy"> </a> </li> <li class="sidebar-box-list__item"> <img src="https://www.google.com/s2/favicons?domain=https%3A//techcrunch.com/2025/03/27/facebook-debuts-a-revamped-friends-tab-as-part-of-its-return-to-og-facebook/" height="16" width="16" alt="" loading="lazy"> <span class="label label--soft">TechCrunch</span> <a class="analytics t-wwr-sidebar-item sidebar-box-list__item-title" href="https://techcrunch.com/2025/03/27/facebook-debuts-a-revamped-friends-tab-as-part-of-its-return-to-og-facebook/" target="_blank"> Facebook debuts a revamped Friends tab as part of its return to ‘OG’ Facebook <img src="/static/img/offsite.svg?141716111021" class="off-site-link" alt="offsite link" height="12" width="12" loading="lazy"> </a> </li> </ul> <a class="analytics t-wwr-sidebar-all sidebar-box__cta" aria-label="View all what we are reading items" href="/what-we-are-reading">View all</a> </div> <div class="sidebar-box hide-small show-large" data-box-priority="10"> <h3 class="sidebar-box__header">Events</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex"> <div class="sidebar-box-list__events-date "> <span class="sidebar-box-list__events-date__day "> 15 </span> <span class="sidebar-box-list__events-date__month "> 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label--weak-italic">Presented by Marketing Dive</span> </div> </li> </ul> <div class="sidebar-box__cta"> <a class="analytics t-events-sidebar-all" href="/events/">View all</a> | <a class="analytics t-events-sidebar-start " href="/selfservice/event-listings/contact">Promote an event</a> </div> </div> <div class="sidebar-box hide-small show-large" data-box-priority="8"> <h3 class="sidebar-box__header">Industry Intel</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item"> <a class="analytics t-intel-sidebar-item sidebar-box-list__item-title" target="_blank" href="https://resources.industrydive.com/creative-subscriptions?utm_source=MD&utm_medium=Library&utm_campaign=DesignPickle"> Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game </a> <span class="secondary-label secondary-label--all-caps">Webinar - on demand</span> <span class="secondary-label">•</span> <span class="secondary-label">Provided by Design Pickle</span> </li> <li 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