Social Media Strategies Summit on LinkedIn: #smssummit

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_public_post">  <meta name="locale" content="en_US"> <meta id="config" data-app-version="1.2.803" data-call-tree-id="AAYn2X5NC3xKu/wTOfMC+A==" data-multiproduct-name="feedcontent-guest-frontend" data-service-name="feedcontent-guest-frontend" data-browser-id="54381bee-92ec-4b75-8c82-f2798e3a7308" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:d_public_post;pkrOtC2/QW2zO8W2W5Wruw==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-should-use-full-url-in-pve-path="true" data-dna-member-lix-treatment="control" data-human-member-lix-treatment="control" data-dfp-member-lix-treatment="control" data-sync-apfc-headers-lix-treatment="control" data-sync-apfc-cb-lix-treatment="control"> <link rel="canonical" href="https://www.linkedin.com/posts/smssummit_smssummit-activity-7257860414695223296-7goz">    <meta property="al:android:url" content="https://www.linkedin.com/posts/smssummit_smssummit-activity-7257860414695223296-7goz"> <meta property="al:android:package" content="com.linkedin.android"> <meta property="al:android:app_name" content="LinkedIn"> <meta property="al:ios:url" content="https://www.linkedin.com/posts/smssummit_smssummit-activity-7257860414695223296-7goz"> <meta property="al:ios:app_store_id" content="288429040"> <meta property="al:ios:app_name" content="LinkedIn"> <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <meta name="description" content="Join Scott Thomsen, Director of Communications and Public Affairs at Ventura County Fire Department, for a comprehensive session on planning and measuring…"> <meta name="twitter:description" content="Join Scott Thomsen, Director of Communications and Public Affairs at Ventura County Fire Department, for a comprehensive session on planning and measuring…"> <meta property="og:description" content="Join Scott Thomsen, Director of Communications and Public Affairs at Ventura County Fire Department, for a comprehensive session on planning and measuring…"> <meta property="og:title" content="Social Media Strategies Summit on LinkedIn: #smssummit"> <meta name="twitter:title" content="Social Media Strategies Summit on LinkedIn: #smssummit"> <title>Social Media Strategies Summit on LinkedIn: #smssummit</title> <meta name="twitter:card" content="summary_large_image"> <meta name="robots" content="noarchive, max-image-preview:large"> <meta property="lnkd:url" content="https://www.linkedin.com/feed/update/urn:li:activity:7257860414695223296"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.linkedin.com/posts/smssummit_smssummit-activity-7257860414695223296-7goz"> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D5610AQHN3E7TYs9Xew/image-shrink_800/image-shrink_800/0/1730408761885?e=2147483647&v=beta&t=El_yD8Y2eOlHqnIW6vr_kWX9JDMVNWOy1XiDVwqliVI"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D5610AQHN3E7TYs9Xew/image-shrink_800/image-shrink_800/0/1730408761885?e=2147483647&v=beta&t=El_yD8Y2eOlHqnIW6vr_kWX9JDMVNWOy1XiDVwqliVI"> <meta name="twitter:site" content="@linkedin"> <meta property="twitter:url" content="https://www.linkedin.com/posts/smssummit_smssummit-activity-7257860414695223296-7goz"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/feedcontent-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/feedcontent-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/1hrv66730ff3p711k86f1bnlj"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"SocialMediaPosting","@id":"https://www.linkedin.com/posts/smssummit_smssummit-activity-7257860414695223296-7goz","datePublished":"2024-10-31T21:06:07.358Z","image":{"url":"https://media.licdn.com/dms/image/v2/D5610AQHN3E7TYs9Xew/image-shrink_800/image-shrink_800/0/1730408761885?e=2147483647&v=beta&t=El_yD8Y2eOlHqnIW6vr_kWX9JDMVNWOy1XiDVwqliVI","@type":"ImageObject"},"articleBody":"Join Scott Thomsen, Director of Communications and Public Affairs at Ventura County Fire Department, for a comprehensive session on planning and measuring social media campaigns. This session will cover defining success, identifying the best approach to reach your target audience and selecting the right analytics. Participants will leave with a clear roadmap for running effective campaigns designed to inspire action. Don't miss this valuable opportunity at the #SMSsummit for First Responders! More info here: https://hubs.ly/Q02VVZlX0","sharedContent":{"@type":"WebPage"},"author":{"name":"Social Media Strategies Summit","image":{"url":"https://media.licdn.com/dms/image/v2/C4E0BAQHkvdHY5nz3ag/company-logo_100_100/company-logo_100_100/0/1657741763477/smssummit_logo?e=2147483647&v=beta&t=UksRHXD_1qK5QaNZBHlds4MnTKwG6lEcSSwYguwuS8k","@type":"ImageObject"},"url":"https://www.linkedin.com/showcase/smssummit/","@type":"Organization","interactionStatistic":{"@type":"InteractionCounter","interactionType":"http://schema.org/FollowAction","userInteractionCount":0}},"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".details"}} </script>  </head> <body dir="ltr">  <form class="google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="54381bee-92ec-4b75-8c82-f2798e3a7308" type="hidden">  <input name="trk" value="public_post_google-one-tap-submit" type="hidden"> <code id="termsAndConditionsRendered" style="display: none"></code> <div class="google-one-tap__module hidden fixed flex flex-col items-center top-[20px] right-[20px] z-[9999]"> <div class="relative top-2 bg-color-background-container-tint pl-2 pr-1 pt-2 pb-3 w-[375px] rounded-md shadow-2xl"> <p class="text-md font-bold text-color-text"> Agree & Join LinkedIn </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 !text-sm !text-color-text" data-impression-id="public_post_one-tap-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> <div data-tracking-control-name="public_post_google-one-tap" id="google-one-tap__container"></div> </div> <div class="loader loader--full-screen"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--large fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon> </div> </div> </form> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib"></script> <code id="isLinkedInAppWebView" style="display: none"></code> <code id="shouldRemoveUndefinedValues" style="display: none"></code> <code id="isItpSupportEnabled" style="display: none"></code> <code id="isFedCMEnabled" style="display: none"></code>  <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 babybear:flex-wrap " aria-label="Primary"> <a href="/?trk=public_post_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline " data-tracking-control-name="public_post_nav-header-logo" data-tracking-will-navigate> <span class="sr-only">LinkedIn</span>  <icon class="block text-color-brand w-[102px] h-[26px] " data-test-id="nav-logo" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8fkga714vy9b2wk5auqo5reeb"></icon> </a>  <ul class="top-nav-menu flex items-center babybear:w-full babybear:justify-between babybear:pt-1 justify-start w-max pt-0 overflow-x-auto nav__menu babybear:order-last order-3 ml-auto"> <li class> <a href="https://www.linkedin.com/pulse/topics/home/?trk=public_post_guest_nav_menu_articles" data-tracking-control-name="public_post_guest_nav_menu_articles" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ulnj3n2ijcmhej768y6oj1hr"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Articles </span> </a> </li> <li class> <a href="https://www.linkedin.com/pub/dir/+/+?trk=public_post_guest_nav_menu_people" data-tracking-control-name="public_post_guest_nav_menu_people" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7kb6sn3tm4cx918cx9a5jlb0"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> People </span> </a> </li> <li class> <a href="https://www.linkedin.com/learning/search?trk=public_post_guest_nav_menu_learning" data-tracking-control-name="public_post_guest_nav_menu_learning" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8wykgzgbqy0t3fnkgborvz54u"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Learning </span> </a> </li> <li class> <a href="https://www.linkedin.com/jobs/search?trk=public_post_guest_nav_menu_jobs" data-tracking-control-name="public_post_guest_nav_menu_jobs" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/92eb1xekc34eklevj0io6x4ki"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Jobs </span> </a> </li> <li class> <a href="https://www.linkedin.com/games?trk=public_post_guest_nav_menu_games" data-tracking-control-name="public_post_guest_nav_menu_games" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29h8hsjuomfp50lam5ipnc3uh"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Games </span> </a> </li> <li class> <a href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_nav_upsell&trk=public_post_guest_nav_menu_windows" data-tracking-control-name="public_post_guest_nav_menu_windows" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-[96px] px-1 border-solid border-l-1 border-r-1 babybear:border-r-0 border-color-border-faint flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/admayac2rnonsqhz9v3rzwcyu"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Get the app </span> </a> </li> </ul> <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 ">  <a class="nav__button-tertiary btn-md btn-tertiary" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fsmssummit_smssummit-activity-7257860414695223296-7goz&trk=public_post_nav-header-join" data-tracking-control-name="public_post_nav-header-join" data-test-live-nav-primary-cta data-tracking-will-navigate> Join now </a> <a class="nav__button-secondary btn-secondary-emphasis btn-md" href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fsmssummit_smssummit-activity-7257860414695223296-7goz&fromSignIn=true&trk=public_post_nav-header-signin" data-tracking-control-name="public_post_nav-header-signin" data-tracking-will-navigate> Sign in </a>  </div>   </nav> </header>   <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding"> <section class="mb-3"> <h1 class="section-title mb-2"> Social Media Strategies Summit’s Post </h1> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card main-feed-activity-card-with-comments" data-activity-urn="urn:li:activity:7257860414695223296" data-featured-activity-urn="urn:li:activity:7257860414695223296" data-attributed-urn="urn:li:share:7257860413717979136">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/smssummit/?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHkvdHY5nz3ag/company-logo_100_100/company-logo_100_100/0/1657741763477/smssummit_logo?e=2147483647&v=beta&t=UksRHXD_1qK5QaNZBHlds4MnTKwG6lEcSSwYguwuS8k" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Social Media Strategies Summit, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/smssummit/?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Social Media Strategies Summit" data-tracking-will-navigate> Social Media Strategies Summit </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  2,268 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3w  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fsmssummit_smssummit-activity-7257860414695223296-7goz&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7257860414695223296" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Join Scott Thomsen, Director of Communications and Public Affairs at <a class="link" href="https://www.linkedin.com/company/vcfd?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Ventura County Fire Department</a>, for a comprehensive session on planning and measuring social media campaigns. This session will cover defining success, identifying the best approach to reach your target audience and selecting the right analytics. Participants will leave with a clear roadmap for running effective campaigns designed to inspire action. Don't miss this valuable opportunity at the <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsmssummit&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SMSsummit</a> for First Responders! More info here: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fhubs%2Ely%2FQ02VVZlX0&urlhash=Jfxt&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://hubs.ly/Q02VVZlX0</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5610AQHN3E7TYs9Xew/image-shrink_800/image-shrink_800/0/1730408761885?e=2147483647&v=beta&t=El_yD8Y2eOlHqnIW6vr_kWX9JDMVNWOy1XiDVwqliVI" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fsmssummit_smssummit-activity-7257860414695223296-7goz&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="2 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fsmssummit_smssummit-activity-7257860414695223296-7goz&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fsmssummit_smssummit-activity-7257860414695223296-7goz&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/smssummit_smssummit-activity-7257860414695223296-7goz?utm_source=li_share&utm_content=feedcontent&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fsmssummit_smssummit-activity-7257860414695223296-7goz&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </section> <section class="core-section-container my-3 related-posts">  <h2 class="core-section-container__title section-title"> More Relevant Posts </h2>  <div class="core-section-container__content break-words"> <ul> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Brick Media" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/brickmediagroup_15-minute-intro-call-with-brick-media-activity-7193700361684013057-5XoY" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7193700361684013057" data-featured-activity-urn="urn:li:activity:7193700361684013057" data-attributed-urn="urn:li:share:7193700358886440960">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/brickmediagroup?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQGJQep_XZcqZg/company-logo_100_100/company-logo_100_100/0/1662827492182?e=2147483647&v=beta&t=Byh2XJaGCdWNxECufIVKFeMJokRqv_Br3dkxo-nU3JA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Brick Media, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/brickmediagroup?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Brick Media" data-tracking-will-navigate> Brick Media </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,793 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 6mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fbrickmediagroup_15-minute-intro-call-with-brick-media-activity-7193700361684013057-5XoY&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7193700361684013057" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">We know the importance of social media in 2024. That’s why we help businesses navigate it. Our social media management services are centered around cultivating a true audience. This is done by providing value, focusing on relevance, and creating content that leaves a lasting impression. Learn more by visiting <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FefJayiy6&urlhash=iPpL&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/efJayiy6</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fbrickmediagroup%2Ecom%2F15discovery%2F&urlhash=UX1Z&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="15 Minute Intro Call with Brick Media" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/C4E27AQGXE1V7cZIsKA/articleshare-shrink_800/articleshare-shrink_800/0/1712052965214?e=2147483647&v=beta&t=bKjbkAgKAB4FH77icvZCnVY1b97h4G_LAZM07I9hfIM" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> 15 Minute Intro Call with Brick Media </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> https://brickmediagroup.com </h3> </header>  </section> </a> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fbrickmediagroup_15-minute-intro-call-with-brick-media-activity-7193700361684013057-5XoY&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fbrickmediagroup_15-minute-intro-call-with-brick-media-activity-7193700361684013057-5XoY&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/brickmediagroup_15-minute-intro-call-with-brick-media-activity-7193700361684013057-5XoY?utm_source=li_share&utm_content=public_post&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fbrickmediagroup_15-minute-intro-call-with-brick-media-activity-7193700361684013057-5XoY&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Stéphanie Coralie-Odayen, MBA" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/stephaniecoralieodayen_crisiscommunication-socialmediastrategy-activity-7211692174512439296-Aq1U" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7211692174512439296" data-featured-activity-urn="urn:li:activity:7211692174512439296" data-attributed-urn="urn:li:share:7210860340014665729">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://ca.linkedin.com/in/stephaniecoralieodayen?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQGZxT6lqo0AJA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1653438033174?e=2147483647&v=beta&t=n8chmllMKZ2uQ6X4pbuYNB6KawObBTPnKWK5alzXIbE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Stéphanie Coralie-Odayen, MBA, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://ca.linkedin.com/in/stephaniecoralieodayen?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Stéphanie Coralie-Odayen, MBA" data-tracking-will-navigate> Stéphanie Coralie-Odayen, MBA </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Communications Consultant and Writer (Self-employed) </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 5mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fstephaniecoralieodayen_crisiscommunication-socialmediastrategy-activity-7211692174512439296-Aq1U&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7211692174512439296" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Crisis Communications 101: Leveraging Social Media In the digital era, social media isn't just an afterthought during a crisis; it has become a critical tool for real-time updates, addressing concerns, and building trust. We've seen leaders leverage platforms like Facebook Live and Instagram Stories to provide immediate, transparent updates directly to their audiences, cutting through misinformation and demonstrating accountability. A well-coordinated PR and social media strategy ensures a unified message and maximizes the impact of a crisis response. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcrisiscommunication&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#CrisisCommunication</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmediastrategy&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SocialMediaStrategy</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdiaryofacommunicator&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#DiaryOfACommunicator</a></p>  </div>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fstephaniecoralieodayen_crisiscommunication-socialmediastrategy-activity-7211692174512439296-Aq1U&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="2 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fstephaniecoralieodayen_crisiscommunication-socialmediastrategy-activity-7211692174512439296-Aq1U&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fstephaniecoralieodayen_crisiscommunication-socialmediastrategy-activity-7211692174512439296-Aq1U&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/stephaniecoralieodayen_crisiscommunication-socialmediastrategy-activity-7211692174512439296-Aq1U?utm_source=li_share&utm_content=public_post&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fstephaniecoralieodayen_crisiscommunication-socialmediastrategy-activity-7211692174512439296-Aq1U&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Courtney G." class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/courtneygregor_social-media-and-the-workplace-6-key-considerations-activity-7164281666612518912-3z7s" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7164281666612518912" data-featured-activity-urn="urn:li:activity:7164281666612518912" data-attributed-urn="urn:li:share:7164281665895297025">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/in/courtneygregor?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHIxegXUQKX2Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1721864158329?e=2147483647&v=beta&t=AgOm_N9OICwI9j6osMUFCepINWAz1hLVePwF4JibTxk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Courtney G., graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/in/courtneygregor?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Courtney G." data-tracking-will-navigate> Courtney G. </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Legal Tech Pro | Innovator | Solutions Enthusiast </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 9mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fcourtneygregor_social-media-and-the-workplace-6-key-considerations-activity-7164281666612518912-3z7s&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7164281666612518912" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Your organization can benefit from strategic use of social media, with a wide variety of use cases and massive audiences to tap into. But employers also need to keep these six things in mind at all times: <a class="link" href="https://www.linkedin.com/company/lexisnexis?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>LexisNexis</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fpracticalguidance&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#PracticalGuidance</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmedia&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SocialMedia</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flaborandemployment&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#LaborAndEmployment</a> </p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fbit%2Ely%2F3I0PNyM&urlhash=s255&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Social Media and the Workplace: 6 Key Considerations for Employers" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5610AQHkSFTbka2ykQ/image-shrink_1280/image-shrink_1280/0/1708097854544?e=2147483647&v=beta&t=wkRdBZQayJnlGBTBRyxunFi1WgCytb2Dj2JJzFVScYs" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Social Media and the Workplace: 6 Key Considerations for Employers </h2>  </header>  </section> </a> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fcourtneygregor_social-media-and-the-workplace-6-key-considerations-activity-7164281666612518912-3z7s&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="5 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="5" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 5 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fcourtneygregor_social-media-and-the-workplace-6-key-considerations-activity-7164281666612518912-3z7s&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fcourtneygregor_social-media-and-the-workplace-6-key-considerations-activity-7164281666612518912-3z7s&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/courtneygregor_social-media-and-the-workplace-6-key-considerations-activity-7164281666612518912-3z7s?utm_source=li_share&utm_content=public_post&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fcourtneygregor_social-media-and-the-workplace-6-key-considerations-activity-7164281666612518912-3z7s&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by The Harbinger Group" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/the-harbinger-group_navigating-crises-activity-7251983838455713792-TZW-" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7251983838455713792" data-featured-activity-urn="urn:li:activity:7251983838455713792" data-attributed-urn="urn:li:ugcPost:7251983837520437249">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/the-harbinger-group?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C510BAQG4Vi2Svn_bKA/company-logo_100_100/company-logo_100_100/0/1631384066444?e=2147483647&v=beta&t=xEepVdBnWhYJhKJY0pFvTPseLp7GcfSVCGzQzaKWagw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for The Harbinger Group, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/the-harbinger-group?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for The Harbinger Group" data-tracking-will-navigate> The Harbinger Group </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  1,276 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fthe-harbinger-group_navigating-crises-activity-7251983838455713792-TZW-&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7251983838455713792" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">During a crisis, how you portray yourself on social media can make or break your brand's reputation. The Harbinger Group’s crisis communications team shares best practices for crafting a thoughtful social media response, monitoring the conversation online, and engaging strategically with your audience. Get the full scoop: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FgJMVWJmJ&urlhash=PKB_&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/gJMVWJmJ</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmediacrisis&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SocialMediaCrisis</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fonlinereputation&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#OnlineReputation</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcrisiscommunications&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#CrisisCommunications</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmediamanagement&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SocialMediaManagement</a></p>  </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{"action":"init","a11y":{"pagination":{"paginationValue":"Current page","paginationLength":"Total pages"},"sidepanelLeft":{"navButton":"Go to previous page of document"},"sidepanelRight":{"navButton":"Go to next page of document"},"topbar":{"cancelButton":"Exit full screen","downloadButton":"Download document"},"toolbarA11y":{"fullscreenOnButtonA11yControlText":"Enter full screen. An accessible version of the document is available in full screen mode."}},"context":"native-document","doc":{"authorTitle":"The Harbinger Group","authorSubtitle":"1,276 followers","authorTitleUrl":"https://www.linkedin.com/company/the-harbinger-group","coverPages":[{"type":"image","config":{"src":"https://media.licdn.com/dms/image/v2/D561FAQFVW1SmHKUwJg/feedshare-document-cover-images_480/feedshare-document-cover-images_480/0/1729007661600?e=2147483647&v=beta&t=0irsOBvou68yhZdXSKrNzISY4YtEQ1iw8ieRY_HEFHI"}},{"type":"image","config":{"src":"https://media.licdn.com/dms/image/v2/D561FAQFVW1SmHKUwJg/feedshare-document-cover-images_480/feedshare-document-cover-images_480/1/1729007661600?e=2147483647&v=beta&t=vtfqgMpbEPW2svApcSrNFhg-p8gZdIaoVNcmeNrzqwU"}},{"type":"image","config":{"src":"https://media.licdn.com/dms/image/v2/D561FAQFVW1SmHKUwJg/feedshare-document-cover-images_480/feedshare-document-cover-images_480/2/1729007661600?e=2147483647&v=beta&t=KBWj1gd0tEXTAD62vNUWc_0epPPFuu0R068W26kdDY8"}}],"inbugUrl":"https://www.linkedin.com/feed/update/urn:li:ugcPost:7251983837520437249","height":500,"scanUnavailableOnAccessibilityModeTitle":"Sign in to get access to accessibility mode","scanUnavailableOnDownloadTitle":"Sign in to download","scanUnavailableRedirectUrl":"www.linkedin.com","subtitle":"5 pages","title":"Navigating Crises","type":"presentation","totalPageCount":5,"width":500,"manifestUrl":"https://media.licdn.com/dms/document/pl/v2/D561FAQFVW1SmHKUwJg/feedshare-document-master-manifest/feedshare-document-master-manifest/0/1729007662843?e=2147483647&v=beta&t=IOux7D1SLKYHVlF5pEwD-5DXw37plwDgefaIqBoLJfw","expiresAt":1733269740000},"i18n":{"topbar":{"accessibilityButtonText":"Accessibility mode"}}}" title="Accessible PDF document"></iframe>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fthe-harbinger-group_navigating-crises-activity-7251983838455713792-TZW-&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="5 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="5" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 5 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fthe-harbinger-group_navigating-crises-activity-7251983838455713792-TZW-&trk=public_post_social-actions-comments" target="_self" data-tracking-control-name="public_post_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fthe-harbinger-group_navigating-crises-activity-7251983838455713792-TZW-&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fthe-harbinger-group_navigating-crises-activity-7251983838455713792-TZW-&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/the-harbinger-group_navigating-crises-activity-7251983838455713792-TZW-?utm_source=li_share&utm_content=public_post&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fthe-harbinger-group_navigating-crises-activity-7251983838455713792-TZW-&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Later" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/later-official_reporting-live-from-adweeks-social-media-activity-7183889424018022400-Gg3O" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7183889424018022400" data-featured-activity-urn="urn:li:activity:7183889424018022400" data-attributed-urn="urn:li:share:7183889423112003585">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/later-official?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQGR29tilCl_2Q/company-logo_100_100/company-logo_100_100/0/1707335836017/later_official_logo?e=2147483647&v=beta&t=yahXs2kPiAGEZbwox_pN-UeM2c5N2FgmSzuwgYrLNJE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Later, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/later-official?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Later" data-tracking-will-navigate> Later </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  54,202 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Flater-official_reporting-live-from-adweeks-social-media-activity-7183889424018022400-Gg3O&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7183889424018022400" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Reporting live from <a class="link" href="https://www.linkedin.com/company/adweek?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>ADWEEK</a>'s Social Media Week in NYC! 🗽 Here's one of our favorite takeaways from today's trends panel with <a class="link" href="https://www.linkedin.com/in/rachel-karten-13331222?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Rachel Karten</a>, <a class="link" href="https://www.linkedin.com/in/jaydeipowell?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Jayde I. Powell</a>, <a class="link" href="https://www.linkedin.com/in/dixpeyton?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Peyton Dix</a>, and <a class="link" href="https://www.linkedin.com/in/samilamb?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Sami Lambert</a>. 👇 Tapping into trends really can be an important piece of your community-building strategy when done right! 🤝 But, don't forget about nurturing your existing audience, too. Followers are craving deeper connections with their favorite brands and creators (think: sub-stacks and private slack communities). Are these types of community-building tactics on your brand's radar for 2024? </p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQFoB3a21lfDLQ/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1712772707415?e=2147483647&v=beta&t=_nhE0VgQc1pbZoc4fLV97_cWJFH0IXNS9_hMrUj37Y4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Flater-official_reporting-live-from-adweeks-social-media-activity-7183889424018022400-Gg3O&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="71 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="71" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 71 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Flater-official_reporting-live-from-adweeks-social-media-activity-7183889424018022400-Gg3O&trk=public_post_social-actions-comments" target="_self" data-tracking-control-name="public_post_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="5" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 5 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Flater-official_reporting-live-from-adweeks-social-media-activity-7183889424018022400-Gg3O&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Flater-official_reporting-live-from-adweeks-social-media-activity-7183889424018022400-Gg3O&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/later-official_reporting-live-from-adweeks-social-media-activity-7183889424018022400-Gg3O?utm_source=li_share&utm_content=public_post&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Flater-official_reporting-live-from-adweeks-social-media-activity-7183889424018022400-Gg3O&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Natasha M." class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/natasha-m-07117877_social-in-the-new-communications-economy-activity-7224500834967912448-lwEk" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7224500834967912448" data-featured-activity-urn="urn:li:activity:7224500834967912448" data-attributed-urn="urn:li:share:7224500834309406721">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/in/natasha-m-07117877?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Natasha M., graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/in/natasha-m-07117877?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Natasha M." data-tracking-will-navigate> Natasha M. </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Talent Acquisition Business Partner </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fnatasha-m-07117877_social-in-the-new-communications-economy-activity-7224500834967912448-lwEk&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7224500834967912448" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">On the year of Facebook's 20th(!) birthday, brands need to keep up with changing user behaviour more than ever before. 🎈 Michael Consagra, our Global Head of Creative Strategy, discusses the theme of Social, in the latest edition of 'In the New Communications Economy'. With a particular focus on social media and a throwback to where it all started that some of you may be familiar with, dive into the past, present and future of social media! 📱 Read here 👉 <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FdqUgvCiF&urlhash=yNs9&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/dqUgvCiF</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbreakthroughforbrands&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#BreakthroughForBrands</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fnewcommunicationseconomy&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#NewCommunicationsEconomy</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmedia&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SocialMedia</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fgroupm-share%2Ecom%2FAvJAdp2Dh2&urlhash=dR8Z&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Social… in the New Communications Economy" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D10AQGdXw6z_xdGDA/image-shrink_1280/image-shrink_1280/0/1722455223323?e=2147483647&v=beta&t=EWzLDwp1iDPkpvlBRW_LA01KTlvLWEOhOjadWEfGV6U" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Social… in the New Communications Economy </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> groupm-share.com </h3> </header>  </section> </a> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fnatasha-m-07117877_social-in-the-new-communications-economy-activity-7224500834967912448-lwEk&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fnatasha-m-07117877_social-in-the-new-communications-economy-activity-7224500834967912448-lwEk&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/natasha-m-07117877_social-in-the-new-communications-economy-activity-7224500834967912448-lwEk?utm_source=li_share&utm_content=public_post&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fnatasha-m-07117877_social-in-the-new-communications-economy-activity-7224500834967912448-lwEk&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Social Media Strategies Summit" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/smssummit_smssummit-activity-7222347389607591936-JalV" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7222347389607591936" data-featured-activity-urn="urn:li:activity:7222347389607591936" data-attributed-urn="urn:li:share:7222347388902858752">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/smssummit/?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHkvdHY5nz3ag/company-logo_100_100/company-logo_100_100/0/1657741763477/smssummit_logo?e=2147483647&v=beta&t=UksRHXD_1qK5QaNZBHlds4MnTKwG6lEcSSwYguwuS8k" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Social Media Strategies Summit, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/smssummit/?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Social Media Strategies Summit" data-tracking-will-navigate> Social Media Strategies Summit </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  2,268 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fsmssummit_smssummit-activity-7222347389607591936-JalV&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7222347389607591936" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Enhance your social media strategy with insights from Kate Meyers Emery, Ph.D., Senior Digital Communications Manager at <a class="link" href="https://www.linkedin.com/company/candiddotorg?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Candid</a>, speaker at the upcoming <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsmssummit&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SMSsummit</a> this October. Learn how to use freely available data to develop a custom strategy, conduct effective social media experiments and creatively reuse content. This session will provide actionable tips to ensure your social media efforts are impactful and manageable. More info here: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fhubs%2Ely%2FQ02HHtQx0&urlhash=8PLk&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://hubs.ly/Q02HHtQx0</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5610AQHdHSCKsAPbYA/image-shrink_800/image-shrink_800/0/1721941801870?e=2147483647&v=beta&t=qjS4LoTXtmfDa_7f4QqXTDDxA5iHte1aALk14JLsROI" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fsmssummit_smssummit-activity-7222347389607591936-JalV&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="17 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="17" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 17 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fsmssummit_smssummit-activity-7222347389607591936-JalV&trk=public_post_social-actions-comments" target="_self" data-tracking-control-name="public_post_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="3" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 3 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fsmssummit_smssummit-activity-7222347389607591936-JalV&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fsmssummit_smssummit-activity-7222347389607591936-JalV&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/smssummit_smssummit-activity-7222347389607591936-JalV?utm_source=li_share&utm_content=public_post&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fsmssummit_smssummit-activity-7222347389607591936-JalV&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Jennifer McNamara" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/jennifer-mcnamara-b16354113_social-media-and-the-workplace-4-key-considerations-activity-7163221272150142977-SG6E" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7163221272150142977" data-featured-activity-urn="urn:li:activity:7163221272150142977" data-attributed-urn="urn:li:share:7163221271437127680">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/in/jennifer-mcnamara-b16354113?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5103AQFg5fbW53R7HA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517224859500?e=2147483647&v=beta&t=NnXdPS-GwnKgdTd8Fiay83rIkNFxYexiZ67blB3B8dk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Jennifer McNamara, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/in/jennifer-mcnamara-b16354113?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Jennifer McNamara" data-tracking-will-navigate> Jennifer McNamara </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Account Executive / Corporate Legal NJ/PA/Staten Island </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 9mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjennifer-mcnamara-b16354113_social-media-and-the-workplace-4-key-considerations-activity-7163221272150142977-SG6E&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7163221272150142977" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Your organization can benefit from strategic use of social media, with a wide variety of use cases and massive audiences to tap into. But employers also need to keep these four things in mind at all times: <a class="link" href="https://www.linkedin.com/company/lexisnexis?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>LexisNexis</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fpracticalguidance&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#PracticalGuidance</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmedia&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SocialMedia</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flaborandemployment&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#LaborAndEmployment</a> </p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fbit%2Ely%2F3uHFD2V&urlhash=bAv5&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Social Media and the Workplace: 4 Key Considerations for Employers" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQH83EfgIMyt8w/image-shrink_1280/image-shrink_1280/0/1707845036912?e=2147483647&v=beta&t=GGdebBpZB4PxrxkoSgGE_8nRjOmyw7BSjLFr_af0HWc" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Social Media and the Workplace: 4 Key Considerations for Employers </h2>  </header>  </section> </a> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjennifer-mcnamara-b16354113_social-media-and-the-workplace-4-key-considerations-activity-7163221272150142977-SG6E&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjennifer-mcnamara-b16354113_social-media-and-the-workplace-4-key-considerations-activity-7163221272150142977-SG6E&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/jennifer-mcnamara-b16354113_social-media-and-the-workplace-4-key-considerations-activity-7163221272150142977-SG6E?utm_source=li_share&utm_content=public_post&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjennifer-mcnamara-b16354113_social-media-and-the-workplace-4-key-considerations-activity-7163221272150142977-SG6E&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Jacqueline Rodriguez" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/jacqueline-rodriguez-49a2292_social-in-the-new-communications-economy-activity-7224072391038017536-wVwn" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7224072391038017536" data-featured-activity-urn="urn:li:activity:7224072391038017536" data-attributed-urn="urn:li:share:7224072390295629825">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/in/jacqueline-rodriguez-49a2292?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQH19Pe69IKayw/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516253341346?e=2147483647&v=beta&t=LakdLbonUyxIwKiB_TY_OILPN6bCXGo5oLx_F-s1bSc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Jacqueline Rodriguez, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/in/jacqueline-rodriguez-49a2292?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Jacqueline Rodriguez" data-tracking-will-navigate> Jacqueline Rodriguez </a>  </div>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjacqueline-rodriguez-49a2292_social-in-the-new-communications-economy-activity-7224072391038017536-wVwn&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7224072391038017536" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">On the year of Facebook's 20th(!) birthday, brands need to keep up with changing user behaviour more than ever before. 🎈 Michael Consagra, our Global Head of Creative Strategy, discusses the theme of Social, in the latest edition of 'In the New Communications Economy'. With a particular focus on social media and a throwback to where it all started that some of you may be familiar with, dive into the past, present and future of social media! 📱 Read here 👉 <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FeEWRbqTg&urlhash=bVXF&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/eEWRbqTg</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbreakthroughforbrands&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#BreakthroughForBrands</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fnewcommunicationseconomy&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#NewCommunicationsEconomy</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmedia&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SocialMedia</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fgroupm-share%2Ecom%2Fffph84mAyy&urlhash=9vgg&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Social… in the New Communications Economy" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQE-51ruPMP4YA/image-shrink_1280/image-shrink_1280/0/1722353074221?e=2147483647&v=beta&t=DJnhD266CWBiT_qKfVebj-trZ_kovupQM23WwZnDNWU" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Social… in the New Communications Economy </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> groupm-share.com </h3> </header>  </section> </a> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjacqueline-rodriguez-49a2292_social-in-the-new-communications-economy-activity-7224072391038017536-wVwn&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjacqueline-rodriguez-49a2292_social-in-the-new-communications-economy-activity-7224072391038017536-wVwn&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/jacqueline-rodriguez-49a2292_social-in-the-new-communications-economy-activity-7224072391038017536-wVwn?utm_source=li_share&utm_content=public_post&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjacqueline-rodriguez-49a2292_social-in-the-new-communications-economy-activity-7224072391038017536-wVwn&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Jay Neill" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/jayneill_how-can-you-share-your-research-effectively-activity-7208401151992459264-AwLs" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7208401151992459264" data-featured-activity-urn="urn:li:activity:7208401151992459264" data-attributed-urn="urn:li:share:7208401151124254720">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/in/jayneill?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQFE-I4Fe8-6kg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1665390292176?e=2147483647&v=beta&t=lhgXWntvzVcoxlbSkLDv2yD4EjYg34oX0oofLPKnoxU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Jay Neill, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/jayneill?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Jay Neill" data-tracking-will-navigate> Jay Neill </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Creating the platforms and services that connect the world's research to the world's researchers @ Wiley Partner Solutions and @ Atypon </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 5mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjayneill_how-can-you-share-your-research-effectively-activity-7208401151992459264-AwLs&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7208401151992459264" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">How can you share your research effectively on social media? Join Wiley's webinar with Dr. Kate Bredbenner for practical strategies tailored for researchers at all levels. Learn how to choose the right platforms and reach diverse audiences. Sign up here: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fow%2Ely%2FGUku50SjN7b&urlhash=Orhr&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://ow.ly/GUku50SjN7b</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQFBa-7Eo75hww/image-shrink_1280/image-shrink_1280/0/1718616759948?e=2147483647&v=beta&t=YJo8qqbqzoo-3nxxOrMpsmQsuaNQHFFs3mFBOu3q-V8" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjayneill_how-can-you-share-your-research-effectively-activity-7208401151992459264-AwLs&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="7 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="7" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 7 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjayneill_how-can-you-share-your-research-effectively-activity-7208401151992459264-AwLs&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjayneill_how-can-you-share-your-research-effectively-activity-7208401151992459264-AwLs&trk=public_post_comment-cta" data-tracking-control-name="public_post_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none share-button " data-share-message="Share" data-share-url="https://www.linkedin.com/posts/jayneill_how-can-you-share-your-research-effectively-activity-7208401151992459264-AwLs?utm_source=li_share&utm_content=public_post&utm_medium=g_dt_web"> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="public_post_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="public_post_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="public_post_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul>  </div>  </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fjayneill_how-can-you-share-your-research-effectively-activity-7208401151992459264-AwLs&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li>  </ul> </div> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding">  <div class="public-post-author-card mb-3"> <div class="flex flex-col overflow-hidden container-lined"> <figure class="cover-img">  <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((1/4)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 cover-img__image-position--with-gradient after:content-[""] after:block after:absolute after:top-0 after:right-0 after:bottom-0 after:left-0 after:h-full after:pointer-events-none after:bg-gradient-to-b after:from-color-transparent after:to-color-background-scrim"> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4E3DAQGS3rYU_a_7yg/image-scale_191_1128/image-scale_191_1128/0/1686608235671/smssummit_cover?e=2147483647&v=beta&t=a3EXqCiu6PNl6pPKAItGLhuGY6-Vndqqz5zO4uW-Jsw" fetchpriority="auto" data-embed-id="cover-image" alt> </div> </div>  </figure> <img class="inline-block relative w-8 h-8 -mt-[36px] ml-2 mb-2" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHkvdHY5nz3ag/company-logo_100_100/company-logo_100_100/0/1657741763477/smssummit_logo?e=2147483647&v=beta&t=UksRHXD_1qK5QaNZBHlds4MnTKwG6lEcSSwYguwuS8k" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Social Media Strategies Summit"> <p class="public-post-author-card__followers text-color-text-low-emphasis mb-1 mr-4 ml-2 font-normal text-sm"> 2,268 followers </p>  <div class="mb-2"> <a class="public-post-author-card__view-profile inline-block text-md btn-sm btn-tertiary text-color-text-low-emphasis" href="https://www.linkedin.com/showcase/smssummit/?trk=public_post_follow-view-profile" data-tracking-control-name="public_post_follow-view-profile" data-tracking-will-navigate> View Profile </a> <a class="public-post-author-card__follow inline-block mx-0.5 text-md btn-sm btn-secondary text-color-text-low-emphasis" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Ffeed%2Fupdate%2Furn%3Ali%3Aactivity%3A7257860414695223296&trk=public_post_follow" data-tracking-control-name="public_post_follow" data-tracking-will-navigate> <icon class="inline-block w-3 h-[17px] align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6uk1ucphcxnwu1tvokzreyk9r"></icon> <span class>Follow</span> </a> </div> </div> </div>  <section class="aside-section-container mb-4 content-hub-topics"> <h2 class="aside-section-container__title section-title"> Explore topics </h2>  <div class="aside-section-container__content break-words"> <ul class="career-advice-hub-topics__list"> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/sales-s5/" data-tracking-control-name="public_post_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> Sales </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/marketing-s2461/" data-tracking-control-name="public_post_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> Marketing </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/it-services-s57547/" data-tracking-control-name="public_post_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> IT Services </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/business-administration-s50111/" data-tracking-control-name="public_post_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> Business Administration </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/hr-management-s50359/" data-tracking-control-name="public_post_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> HR Management </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/engineering-s166/" data-tracking-control-name="public_post_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> Engineering </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/" data-tracking-control-name="public_post_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> Soft Skills </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/home/" data-tracking-control-name="public_post_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary-emphasis flex w-fit mr-[6px] mb-1 hover:no-underline" aria-label="See All, Explore topics"> See All </a> </li> </ul> </div> </section> </section> </main>  <footer class="li-footer bg-transparent w-full "> <ul class="li-footer__list flex flex-wrap flex-row items-start justify-start w-full h-auto min-h-[50px] my-[0px] mx-auto py-3 px-2 papabear:w-[1128px] papabear:p-0"> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <span class="sr-only">LinkedIn</span> <icon class="li-footer__copy-logo text-color-logo-brand-alt inline-block self-center h-[14px] w-[56px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e12h2cd8ac580qen9qdd0qks8"></icon> <span class="li-footer__copy-text flex items-center">© 2024</span> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://about.linkedin.com?trk=d_public_post_footer-about" data-tracking-control-name="d_public_post_footer-about" data-tracking-will-navigate> About </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/accessibility?trk=d_public_post_footer-accessibility" data-tracking-control-name="d_public_post_footer-accessibility" data-tracking-will-navigate> Accessibility </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/user-agreement?trk=d_public_post_footer-user-agreement" data-tracking-control-name="d_public_post_footer-user-agreement" data-tracking-will-navigate> User Agreement </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/privacy-policy?trk=d_public_post_footer-privacy-policy" data-tracking-control-name="d_public_post_footer-privacy-policy" data-tracking-will-navigate> Privacy Policy </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/cookie-policy?trk=d_public_post_footer-cookie-policy" data-tracking-control-name="d_public_post_footer-cookie-policy" data-tracking-will-navigate> Cookie Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/copyright-policy?trk=d_public_post_footer-copyright-policy" data-tracking-control-name="d_public_post_footer-copyright-policy" data-tracking-will-navigate> Copyright Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://brand.linkedin.com/policies?trk=d_public_post_footer-brand-policy" data-tracking-control-name="d_public_post_footer-brand-policy" data-tracking-will-navigate> Brand Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/psettings/guest-controls?trk=d_public_post_footer-guest-controls" data-tracking-control-name="d_public_post_footer-guest-controls" data-tracking-will-navigate> Guest Controls </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/professional-community-policies?trk=d_public_post_footer-community-guide" data-tracking-control-name="d_public_post_footer-community-guide" data-tracking-will-navigate> Community Guidelines </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2">  <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation">  <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <div class="contextual-sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="public_post_contextual-sign-in" class="modal modal--contextual-sign-in" data-outlet="public_post_contextual-sign-in">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_post_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5k9cgtx8rhoyqkcxfoncu1svl" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_post_contextual-sign-in-modal-header"> View more industry insights </h2> <p class="contextual-sign-in-modal__subtitle mb-2 mx-12 babybear:mx-0 text-center font-sans text-md text-color-text"> Create your free account or sign in to continue your search </p>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder " data-theme="filled_blue" data-logo-alignment="center"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_post_contextual-sign-in_sign-in-modal">  Sign in </button> <div class>  <div id="public_post_contextual-sign-in_sign-in-modal" class="modal modal--sign-in" data-outlet="public_post_contextual-sign-in_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="54381bee-92ec-4b75-8c82-f2798e3a7308" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="public_post_contextual-sign-in_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="public_post_contextual-sign-in_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/posts/smssummit_smssummit-activity-7257860414695223296-7goz" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fsmssummit_smssummit-activity-7257860414695223296-7goz&trk=public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fsmssummit_smssummit-activity-7257860414695223296-7goz&trk=public_post_contextual-sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="public_post_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> Never miss a beat on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell_post2" data-tracking-client-ingraph data-tracking-control-name="public_post_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="public_post_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> <code id="activityUrn" style="display: none"></code> <div id="toasts" class="toasts fixed z-8 babybear:right-4 mamabear:right-4 papabear:min-h-[96px] invisible top:auto bottom-4 left-4 papabear:w-[400px] toasts--bottom" type="bottom"> <template id="toast-template"> <div class="toast container-raised flex toast--bottom transition ease-accelerate duration-xxslow " data-id="toast"> <div class="toast__message flex flex-1 babybear:items-center mamabear:items-center papabear:items-start py-2 px-1.5" data-id="toast__message" role="alert" tabindex="-1"> <div class="toast__message-content-container" data-id="toast__message-content-container"> <p class="toast__message-content font-sans text-sm opacity-90 inline babybear:self-center mamabear:self-center papabear:self-start" data-id="toast__message-content"></p> </div> </div> <button class="toast__dismiss-btn cursor-pointer babybear:self-center mamabear:self-center papabear:self-start pt-3 pb-2 papabear:py-2 pl-0.5 pr-0" data-id="toast__dismiss-btn" aria-label="Close"> <svg width="24" height="24" class="fill-color-icon"><path d="M13 4.32 9.31 8 13 11.69 11.69 13 8 9.31 4.31 13 3 11.69 6.69 8 3 4.31 4.31 3 8 6.69 11.68 3Z"></path></svg> </button> </div> </template> <template id="toast-icon-caution"> <icon class="text-color-icon-caution toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/u6kgm8vi5s4rhtbgmjlphlp6"></icon> </template> <template id="toast-icon-error"> <icon class="text-color-icon-negative toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2ffvlzyh9wb65459t9va8w2ph"></icon> </template> <template id="toast-icon-gdpr"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0d85elrpgg38lskvq1kvzb3"></icon> </template> <template id="toast-icon-notify"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/de23f5me7dfm17unsj9up4vga"></icon> </template> <template id="toast-icon-success"> <icon class="text-color-icon-positive toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c44ryoszao52cyd0y87z7s0uf"></icon> </template> <template id="toast-cta"> <a class="toast__cta cta-link font-medium ml-0.5 text-sm text-inherit inline" target="_blank"></a> </template> </div> <script src="https://static.licdn.com/aero-v1/sc/h/4kdl05tfo7lc1e6o63oput2ah" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/6m1b8t00vuxmc30ew42uoizb7" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/81wy0f4hfrhoilx9eqdwg202z" data-module-id="media-player"></script>  </body> </html>

CINXE.COM

Social Media Strategies Summit on LinkedIn: #smssummit