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Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains & hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 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class="group inline-block w-full text-black hover:text-black" href="/my/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/my/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/my/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/my/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/my/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . 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gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="what-is-shopify" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Start selling with Shopify today</p><p class="richtext max-w-[680px] text-sm mb-4">Start your free trial with Shopify today—then use these resources to guide you through every step of the process.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fwhat-is-shopify&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Start free trial</a><a href="/my/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Learn more</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/my/blog/what-is-shopify"/><meta itemProp="dateModified" content="2024-11-21T06:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/my/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/my/blog/topics/starting-up" class="no-underline hover:text-link-light-hover topic-link">Starting Up</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">What Is Shopify and How Does It Work? (2025)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Shopify is a commerce platform that helps you sell online and in person. Explore Shopify's features, benefits, and plans.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/joe-hitchcock" class="no-underline" itemProp="url"><span itemProp="name">Joe Hitchcock</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>21 Nov 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043&originalWidth=1848&originalHeight=782" alt="Illustration showing the many parts of the Shopify product working together" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is Shopify?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">How Shopify works</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Plans and pricing</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">First sale to full-scale</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">What is Shopify FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fwhat-is-shopify&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Start free 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[&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><style></style><p>Every day, millions of people use Shopify to power their businesses. From online side hustles to global retail giants, Shopify makes commerce better for everyone.</p> <p>So what is Shopify, and how does it work? Explore the essential Shopify features that help you make sales and manage your store.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/X4lXu4TaS-A" class="absolute inset-0 w-full h-full"></div></div> <h2 id="1">What is Shopify?</h2> <p>Shopify is a commerce platform that helps you sell online and in person. Entrepreneurs, retailers, and global brands use Shopify to process sales, run stores, and grow their businesses.</p><div id="text-cta" class="hidden lg:block"></div> <p>With Shopify, you can start your first ecommerce website or manage a world-leading retail business.</p> <p>Start your business journey <a href="https://accounts.shopify.com/store-create">with a free trial</a>.</p> <h2 id="2">How Shopify works</h2> <p>Shopify’s <a href="/products">tools and products</a> work together as a <a href="/editions/summer2024">unified system</a> to help you sell to people everywhere.</p> <h3>Build an online store</h3> <p>Use AI to create product collections and informational pages.</p> <img style="float: none;" alt="The Shopify store builder with its drag and drop interface and simple menu options" src="https://cdn.shopify.com/s/files/1/0070/7032/files/Store_Builder.png?v=1727856604"> <p>Build your online store in minutes with <a href="/website/builder">Shopify’s store editor</a>. Choose from industry-tailored <a href="https://themes.shopify.com/themes">store themes</a> that spark joy with dynamic scrolling and hover effects.</p> <p>Themes are ready for use, mobile-friendly, and customizable without any coding.</p> <p>Add features to your website with <a href="https://apps.shopify.com">third-party apps</a> or use <a href="/magic">Shopify Magic</a>—the built-in AI—to write product descriptions and manage content.</p> <p><a href="/online">Find out more about building your store on Shopify</a>.</p> <h3>Turn browsers into buyers</h3> <p>With the world’s highest-converting secure checkout.</p> <img style="float: none;" alt="Shopify checkout processes the sale of a pot plant" src="https://cdn.shopify.com/s/files/1/0070/7032/files/Checkout_973b2321-e401-4710-a246-9636eafda292.png?v=1727857384" loading="lazy"> <p>When you’re ready to start selling, <a href="/checkout">Shopify Checkout</a> gives your customers a safe, ultra-fast checkout experience designed to maximize conversion rates. Accept all major payment methods as soon as your store launches.</p> <p>Adding <a href="/shop-pay">Shop Pay</a>, the internet’s highest-converting checkout option, lets shoppers place orders in a single tap.</p> <p><a href="/sell">Find out more about selling on Shopify</a>.</p> <h3>Automate shipping</h3> <p>When orders come in, get them out the door.</p> <div style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/2_75cc1f06-0f9f-44ae-88f1-7745b1a71cf1.png?v=1732217707" alt="A seller packages hot sauce to send using Shopify Shipping" style="float: none;" loading="lazy"></div> <p>Shipping on Shopify is simple, fast, and cost-effective. Automatically generate labels, give customers detailed tracking information, and receive discounts of up to 88% on shipping rates.</p> <p>As orders increase, use the <a href="/fulfillment">Shopify Fulfillment Network</a> to handle inventory storage, fulfillment, and returns. Offer local delivery to nearby shoppers, and give all your customers ultimate peace of mind with verified delivery dates through <a href="/shop-promise">Shop Promise</a>.</p> <p><a href="/shipping">Find out more about Shopify Shipping</a>.</p> <h3>Sell everywhere</h3> <p>Selling products through your website is just the beginning.</p> <div style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/4_dd83a294-0802-43ea-8874-660e8dc7f566.png?v=1732217707" alt="A Shopify merchant lists ceramic mugs on social media storefronts and online marketplaces" style="float: none;" loading="lazy"></div> <p>Use Shopify to promote and <a href="/channels">sell on social platforms</a> like Facebook, Instagram, TikTok, and YouTube.</p> <p>Extend your reach by serving <a href="/international">international customers</a>, and connect your catalog with marketplaces including Amazon, Walmart, Target Plus, and Etsy.</p> <p>For in-person sales, <a href="/pos">Shopify POS</a> keeps inventory synced across your online and physical storefronts.</p> <p><a href="/channels">Discover Shopify sales channels</a>.</p> <h3>Market your brand</h3> <p>Know your audience to boost shelf appeal.</p> <div style="text-align: left;"><img style="float: none;" alt="A merchant uses Shopify marketing tools to increase sales of their matcha tea products" src="https://cdn.shopify.com/s/files/1/0070/7032/files/5_80eadc5e-6e1d-423e-ac43-5f52d34ac659.png?v=1732217707" loading="lazy"></div> <p>Use <a href="/analytics">reports</a> to understand what leads people to your website—and what converts them into customers.</p> <p>Generate audience lists for targeted marketing campaigns and <a href="/my/blog/abandoned-cart-emails">abandoned cart emails</a>, or partner with influencers through <a href="/collabs/find-influencers">Shopify Collabs</a> to make your products go viral.</p> <p><a href="/market">Find out more about Shopify’s marketing tools</a>.</p> <h3>Integrate 8000+ apps</h3> <p>Everything from dropshipping to AI-powered customer support.</p> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_App_Store_c046c425-87b1-4e13-9203-4628b00de5b0.png?v=1727858674" alt="The Shopify App Store search bar hovers before hundreds of app logos" style="float: none;" loading="lazy"> <p>Expand your stores’ features with third-party apps developed by Shopify partners.</p> <p><a href="https://apps.shopify.com">Visit the Shopify App Store.</a></p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">How Stellar Eats cooked up a sweet conversion rate</p> <p>When baked goods brand Stellar Eats switched to Shopify's one-page checkout, they reduced friction for customers, lifted conversions by 3.5%, and increased revenue over the next two years.</p> <a class="marketing-button marketing-button--small" href="/my/blog/stellar-eats" data-sanitized-target="_blank">Learn more</a> </div> <h3>Manage your finances</h3> <p>A business account built into Shopify.</p> <img style="float: none;" alt="A seller checks their sales and expenses using Shopify Balance" src="https://cdn.shopify.com/s/files/1/0070/7032/files/Finances_6477b32f-aa8e-4761-bacb-db4a78b341ad.png?v=1727858886" loading="lazy"> <p>Shopify helps manage your business finances, ensuring you’re <a href="/tax">collecting the right sales tax</a> and monitoring your store’s expenses.</p> <p>Keep bestsellers stocked and ads running with funding from <a href="/capital">Shopify Capital</a>. Or boost your cash flow with <a href="/credit">Shopify Credit</a> for 3% cashback on eligible marketing, shipping, or wholesale purchases.</p> <p><a href="/balance">Find out more about Shopify’s financial services</a>.</p> <h3>Keep growing</h3> <p>Entrepreneurship is an infinite game where there’s always room to grow.</p> <img style="float: none;" alt="A Shopify merchant processes a sale using a point-of-sale system, while another monitors product manufacturing" src="https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_Plus_ac684f84-001c-4696-9a3d-c6d7a2e688d7.png?v=1727859055" loading="lazy"> <p>Shopify enables business growth for even the biggest retailers. Brands like Staples, Converse, and Glossier <a href="/commerce-components">choose from Shopify’s components</a> and use APIs to integrate them with existing systems.</p> <p><a href="/plus">Find out what Shopify offers growing businesses</a>.</p> <h2 id="3">Plans and pricing</h2> <p>Four Shopify plans, each designed to support different business needs.</p> <ul> <li> <strong>Basic:</strong> The most popular plan for solo entrepreneurs.</li> <li> <strong>Shopify:</strong> For small teams.</li> <li> <strong>Advanced:</strong> Supports businesses as they scale.</li> <li> <strong>Plus:</strong> For complex business needs.</li> </ul> <p><a href="/pricing">See all plans and pricing</a>.</p> <article data-component-name="blog-related-article" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="richtext !mt-0 mb-6 font-aktivgroteskextended text-t5">Related article</h2><a class="mt-2" href="https://www.shopify.com/my/blog/start-online-store" data-component-name="link-related-block-title"><h3 class="richtext text-body-base !mt-0 !text-t7">How To Start an Online Store in 2025 (10-Step Guide)</h3></a><a class="mt-2" href="https://www.shopify.com/my/blog/start-online-store" data-component-name="link-related-block-hero"><picture data-component-name="image"><img class="!my-6" alt="How To Start an Online Store in 2025 (10-Step Guide)" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20an_20online_20store_240b2148-d7a8-43dc-aad2-0bd731ee7ef6.png?v=1729609989" loading="lazy"></picture></a><p class="richtext text-body-sm !mb-3 !mt-0 text-black">Follow this step-by-step guide to set up an ecommerce website and start selling to customers today.</p></article> <h2 id="4">First sale to full-scale</h2> <ul> <li>Every 28 seconds, an entrepreneur makes their first sale on Shopify.</li> <li>Among millions of global Shopify merchants are household brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, and Supreme.</li> <li>Shopify powers around 10% of US ecommerce, serving 675 million online shoppers in 2023 alone.</li> <li>In total, Shopify merchants have generated more than $1 trillion in revenue.</li> </ul> <p><a href="/compare">Compare Shopify</a> to other commerce platforms.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">How Ridge cashed in on wallets to build a 9-figure business</p> <p>Ridge CEO Sean Frank reveals the strategies that scaled his metal wallet business into a global accessories brand.</p> <a data-sanitized-target="_blank" href="/my/blog/ridge-growth" class="marketing-button marketing-button--small">Learn more</a> </div> <h2>Start selling today</h2> <p>With the internet’s best-converting checkout, an AI commerce expert, and deep shipping discounts, Shopify helps businesses give the ultimate shopping experience to customers everywhere.</p> <hr class="solid"> <p>From self-made TikTok stars to heritage brands, Shopify works for everyone. <a href="/pricing">See plans and pricing</a>.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/my/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/my/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/my/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/my/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/my/blog/build-a-website">How to Build a Business Website for Beginners</a></li><li class="mt-2"><a href="/my/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/my/blog/12-things-to-sell-on-shopify-other-than-products">What To Sell on Shopify: Top 12 Things To Sell (2024)</a></li><li class="mt-2"><a href="/my/blog/best-ecommerce-platforms">The 12 Best Ecommerce Platforms for 2024</a></li><li class="mt-2"><a href="/my/blog/business-license">How to Get a Business License- A State-by-State Guide</a></li><li class="mt-2"><a href="/my/blog/s-corp-vs-c-corp">S Corp vs C Corp- What is the difference?</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0"> <div data-sanitized-itemtype="https://schema.org/FAQPage" data-sanitized-itemscope=""> <h2 id="5">What is Shopify FAQ</h2> <div data-sanitized-itemtype="https://schema.org/Question" data-sanitized-itemprop="mainEntity" data-sanitized-itemscope=""> <h3 data-sanitized-itemprop="name">Is Shopify good for beginners?</h3> <div data-sanitized-itemtype="https://schema.org/Answer" data-sanitized-itemprop="acceptedAnswer" data-sanitized-itemscope=""> <div data-sanitized-itemprop="text"> <p>Shopify is designed to be easy for beginners to use. With Shopify, you can create an online store using drag-and-drop templates and no coding. Start <a href="/payments">accepting payments</a> immediately with the built-in payment processor.</p> </div> </div> </div> <div data-sanitized-itemtype="https://schema.org/Question" data-sanitized-itemprop="mainEntity" data-sanitized-itemscope=""> <h3 data-sanitized-itemprop="name">What are the benefits of Shopify?</h3> <div data-sanitized-itemtype="https://schema.org/Answer" data-sanitized-itemprop="acceptedAnswer" data-sanitized-itemscope=""> <div data-sanitized-itemprop="text"> <p>Businesses of all sizes choose Shopify for its flexibility and the ability to manage a wide array of commerce tasks from a single admin. With Shopify, you can launch a business, create a dedicated space for your brand, and sell across multiple platforms, including in person and on social media. As your business expands, Shopify grows with you, offering features for large enterprises and eliminating the need for costly migration to another platform.</p> </div> </div> </div> <div data-sanitized-itemtype="https://schema.org/Question" data-sanitized-itemprop="mainEntity" data-sanitized-itemscope=""> <h3 data-sanitized-itemprop="name">Is Shopify free?</h3> <div data-sanitized-itemtype="https://schema.org/Answer" data-sanitized-itemprop="acceptedAnswer" data-sanitized-itemscope=""> <div data-sanitized-itemprop="text"> <p>Shopify’s free trial lets you test most plans and features. Following the trial, there's a $1 per month post-trial period which allows you to get your business up and running for minimal cost. After this period, you can choose from various Shopify plans, each priced to accommodate different types of businesses.</p> </div> </div> </div> <div data-sanitized-itemtype="https://schema.org/Question" data-sanitized-itemprop="mainEntity" data-sanitized-itemscope=""> <h3 data-sanitized-itemprop="name">What does Shopify cost?</h3> <div data-sanitized-itemtype="https://schema.org/Answer" data-sanitized-itemprop="acceptedAnswer" data-sanitized-itemscope=""> <div data-sanitized-itemprop="text"> <p>Shopify has several pricing plans, <a href="/starter">starting at $5 per month</a>. The most popular Shopify plan is Basic, which includes everything needed to run a business and costs $29 per month when billed annually. Shopify users can expand their stores’ features with <a href="https://apps.shopify.com">third-party apps</a>, which may carry additional costs.</p> </div> </div> </div> <div data-sanitized-itemtype="https://schema.org/Question" data-sanitized-itemprop="mainEntity" data-sanitized-itemscope=""> <h3 data-sanitized-itemprop="name">What countries can I use Shopify in?</h3> <div data-sanitized-itemtype="https://schema.org/Answer" data-sanitized-itemprop="acceptedAnswer" data-sanitized-itemscope=""> <div data-sanitized-itemprop="text"> <p>Shopify powers online stores and retail businesses in more than 175 countries. You can use Shopify in more than 20 languages and accept payments with Shopify’s native payment processor in Australia, Austria, Belgium, Canada, Czechia, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, the Netherlands, New Zealand, Portugal, Romania, Singapore, Spain, Sweden, Switzerland, the United Kingdom, and the United States. Business owners in countries where Shopify Payments is not available can use Shopify with approved third-party payment gateways.</p> </div> </div> </div> <div data-sanitized-itemtype="https://schema.org/Question" data-sanitized-itemprop="mainEntity" data-sanitized-itemscope=""> <h3 data-sanitized-itemprop="name">What can I sell on Shopify?</h3> <div data-sanitized-itemtype="https://schema.org/Answer" data-sanitized-itemprop="acceptedAnswer" data-sanitized-itemscope=""> <div data-sanitized-itemprop="text"> <p>You can sell a range of products and services on Shopify, including physical products, <a href="/my/blog/digital-products">digital products</a>, memberships, <a href="/my/blog/how-to-start-a-subscription-business">subscriptions</a>, ticketed experiences, and consulting services. Certain products are prohibited from sale on Shopify. Consult Shopify’s <a href="/legal/aup">acceptable use policy</a> to see which products and services are not permitted.</p> </div> </div> </div> <div data-sanitized-itemtype="https://schema.org/Question" data-sanitized-itemprop="mainEntity" data-sanitized-itemscope=""> <h3 data-sanitized-itemprop="name">Where can I sell with Shopify?</h3> <div data-sanitized-itemtype="https://schema.org/Answer" data-sanitized-itemprop="acceptedAnswer" data-sanitized-itemscope=""> <div data-sanitized-itemprop="text"> <p>With Shopify, you can sell everywhere your customers are, including through an online store, on the <a href="https://shop.app/" rel="nofollow noopener noreferrer" data-sanitized-target="_blank" target="_blank">Shop App</a>, in person at a retail store, on marketplaces such as Amazon and Etsy, on social media channels like TikTok and Instagram, and via wholesale.</p> <p>Shopify is a cloud-based and hosted platform, which means you can safely access your admin and data from any compatible device with an internet connection.</p> </div> </div> </div> <div data-sanitized-itemtype="https://schema.org/Question" data-sanitized-itemprop="mainEntity" data-sanitized-itemscope=""> <h3 data-sanitized-itemprop="name">Is Shopify the same as Amazon?</h3> <div data-sanitized-itemtype="https://schema.org/Answer" data-sanitized-itemprop="acceptedAnswer" data-sanitized-itemscope=""> <div data-sanitized-itemprop="text"> <p>Unlike Amazon, which is an online marketplace, Shopify supports businesses with tools to create a store and sell products. Shopify users run websites and retail stores, controlling their branding, design, and management. Shopify users can list their products on Amazon, as one of many <a href="/channels">sales channels</a>.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/joe-hitchcock" class="no-underline" itemProp="url"><span itemProp="name">Joe Hitchcock</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>21 Nov 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul 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0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Malaysia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/what-is-shopify" data-component-name="en-0" aria-current="true">Malaysia<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" 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0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Malaysia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg 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(2025)","publishedAt":"2024-11-21T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043","altText":"Illustration showing the many parts of the Shopify product working together","width":1848,"height":970},"tags":["Most Read","Starting Up"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cp\u003eEvery day, millions of people use Shopify to power their businesses. From online side hustles to global retail giants, Shopify makes commerce better for everyone.\u003c/p\u003e\n\u003cp\u003eSo what is Shopify, and how does it work? Explore the essential Shopify features that help you make sales and manage your store.\u003c/p\u003e\n\u003ciframe title=\"What is Shopify? How To Use Shopify to Make Money Online\" src=\"https://www.youtube.com/embed/X4lXu4TaS-A\" height=\"358\" width=\"640\" data-sanitized-allowfullscreen=\"\" data-sanitized-referrerpolicy=\"strict-origin-when-cross-origin\" data-sanitized-allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" data-sanitized-frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is Shopify?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow Shopify works\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003ePlans and pricing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eFirst sale to full-scale\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eWhat is Shopify FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is Shopify?\u003c/h2\u003e\n\u003cp\u003eShopify is a commerce platform that helps you sell online and in person. Entrepreneurs, retailers, and global brands use Shopify to process sales, run stores, and grow their businesses.\u003c/p\u003e\n\u003cp\u003eWith Shopify, you can start your first ecommerce website or manage a world-leading retail business.\u003c/p\u003e\n\u003cp\u003eStart your business journey \u003ca href=\"https://accounts.shopify.com/store-create\"\u003ewith a free trial\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow Shopify works\u003c/h2\u003e\n\u003cp\u003eShopify’s \u003ca href=\"/products\"\u003etools and products\u003c/a\u003e work together as a \u003ca href=\"/editions/summer2024\"\u003eunified system\u003c/a\u003e to help you sell to people everywhere.\u003c/p\u003e\n\u003ch3\u003eBuild an online store\u003c/h3\u003e\n\u003cp\u003eUse AI to create product collections and informational pages.\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"The Shopify store builder with its drag and drop interface and simple menu options\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Store_Builder.png?v=1727856604\"\u003e\n\u003cp\u003eBuild your online store in minutes with \u003ca href=\"/website/builder\"\u003eShopify’s store editor\u003c/a\u003e. Choose from industry-tailored \u003ca href=\"https://themes.shopify.com/themes\"\u003estore themes\u003c/a\u003e that spark joy with dynamic scrolling and hover effects.\u003c/p\u003e\n\u003cp\u003eThemes are ready for use, mobile-friendly, and customizable without any coding.\u003c/p\u003e\n\u003cp\u003eAdd features to your website with \u003ca href=\"https://apps.shopify.com/\"\u003ethird-party apps\u003c/a\u003e or use \u003ca href=\"/magic\"\u003eShopify Magic\u003c/a\u003e—the built-in AI—to write product descriptions and manage content.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/online\"\u003eFind out more about building your store on Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eTurn browsers into buyers\u003c/h3\u003e\n\u003cp\u003eWith the world’s highest-converting secure checkout.\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Shopify checkout processes the sale of a pot plant\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Checkout_973b2321-e401-4710-a246-9636eafda292.png?v=1727857384\" loading=\"lazy\"\u003e\n\u003cp\u003eWhen you’re ready to start selling, \u003ca href=\"/checkout\"\u003eShopify Checkout\u003c/a\u003e gives your customers a safe, ultra-fast checkout experience designed to maximize conversion rates. Accept all major payment methods as soon as your store launches.\u003c/p\u003e\n\u003cp\u003eAdding \u003ca href=\"/shop-pay\"\u003eShop Pay\u003c/a\u003e, the internet’s highest-converting checkout option, lets shoppers place orders in a single tap.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/sell\"\u003eFind out more about selling on Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eAutomate shipping\u003c/h3\u003e\n\u003cp\u003eWhen orders come in, get them out the door.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/2_75cc1f06-0f9f-44ae-88f1-7745b1a71cf1.png?v=1732217707\" alt=\"A seller packages hot sauce to send using Shopify Shipping\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eShipping on Shopify is simple, fast, and cost-effective. Automatically generate labels, give customers detailed tracking information, and receive discounts of up to 88% on shipping rates.\u003c/p\u003e\n\u003cp\u003eAs orders increase, use the \u003ca href=\"/fulfillment\"\u003eShopify Fulfillment Network\u003c/a\u003e to handle inventory storage, fulfillment, and returns. Offer local delivery to nearby shoppers, and give all your customers ultimate peace of mind with verified delivery dates through \u003ca href=\"/shop-promise\"\u003eShop Promise\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/shipping\"\u003eFind out more about Shopify Shipping\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eSell everywhere\u003c/h3\u003e\n\u003cp\u003eSelling products through your website is just the beginning.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/4_dd83a294-0802-43ea-8874-660e8dc7f566.png?v=1732217707\" alt=\"A Shopify merchant lists ceramic mugs on social media storefronts and online marketplaces\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eUse Shopify to promote and \u003ca href=\"/channels\"\u003esell on social platforms\u003c/a\u003e like Facebook, Instagram, TikTok, and YouTube.\u003c/p\u003e\n\u003cp\u003eExtend your reach by serving \u003ca href=\"/international\"\u003einternational customers\u003c/a\u003e, and connect your catalog with marketplaces including Amazon, Walmart, Target Plus, and Etsy.\u003c/p\u003e\n\u003cp\u003eFor in-person sales, \u003ca href=\"/pos\"\u003eShopify POS\u003c/a\u003e keeps inventory synced across your online and physical storefronts.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/channels\"\u003eDiscover Shopify sales channels\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eMarket your brand\u003c/h3\u003e\n\u003cp\u003eKnow your audience to boost shelf appeal.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"A merchant uses Shopify marketing tools to increase sales of their matcha tea products\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/5_80eadc5e-6e1d-423e-ac43-5f52d34ac659.png?v=1732217707\"\u003e\u003c/div\u003e\n\u003cp\u003eUse \u003ca href=\"/analytics\"\u003ereports\u003c/a\u003e to understand what leads people to your website—and what converts them into customers.\u003c/p\u003e\n\u003cp\u003eGenerate audience lists for targeted marketing campaigns and \u003ca href=\"/blog/abandoned-cart-emails\"\u003eabandoned cart emails\u003c/a\u003e, or partner with influencers through \u003ca href=\"/collabs/find-influencers\"\u003eShopify Collabs\u003c/a\u003e to make your products go viral.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/market\"\u003eFind out more about Shopify’s marketing tools\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eIntegrate 8000+ apps\u003c/h3\u003e\n\u003cp\u003eEverything from dropshipping to AI-powered customer support.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_App_Store_c046c425-87b1-4e13-9203-4628b00de5b0.png?v=1727858674\" alt=\"The Shopify App Store search bar hovers before hundreds of app logos\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003eExpand your stores’ features with third-party apps developed by Shopify partners.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/\"\u003eVisit the Shopify App Store.\u003c/a\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eHow Stellar Eats cooked up a sweet conversion rate\u003c/p\u003e\n\u003cp\u003eWhen baked goods brand Stellar Eats switched to Shopify's one-page checkout, they reduced friction for customers, lifted conversions by 3.5%, and increased revenue over the next two years.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/stellar-eats\" data-sanitized-target=\"_blank\" rel=\"noopener noreferrer\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eManage your finances\u003c/h3\u003e\n\u003cp\u003eA business account built into Shopify.\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"A seller checks their sales and expenses using Shopify Balance\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Finances_6477b32f-aa8e-4761-bacb-db4a78b341ad.png?v=1727858886\" loading=\"lazy\"\u003e\n\u003cp\u003eShopify helps manage your business finances, ensuring you’re \u003ca href=\"/tax\"\u003ecollecting the right sales tax\u003c/a\u003e and monitoring your store’s expenses.\u003c/p\u003e\n\u003cp\u003eKeep bestsellers stocked and ads running with funding from \u003ca href=\"/capital\"\u003eShopify Capital\u003c/a\u003e. Or boost your cash flow with \u003ca href=\"/credit\"\u003eShopify Credit\u003c/a\u003e for 3% cashback on eligible marketing, shipping, or wholesale purchases.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/balance\"\u003eFind out more about Shopify’s financial services\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eKeep growing\u003c/h3\u003e\n\u003cp\u003eEntrepreneurship is an infinite game where there’s always room to grow.\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"A Shopify merchant processes a sale using a point-of-sale system, while another monitors product manufacturing\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_Plus_ac684f84-001c-4696-9a3d-c6d7a2e688d7.png?v=1727859055\" loading=\"lazy\"\u003e\n\u003cp\u003eShopify enables business growth for even the biggest retailers. Brands like Staples, Converse, and Glossier \u003ca href=\"/commerce-components\"\u003echoose from Shopify’s components\u003c/a\u003e and use APIs to integrate them with existing systems.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/plus\"\u003eFind out what Shopify offers growing businesses\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003ePlans and pricing\u003c/h2\u003e\n\u003cp\u003eFour Shopify plans, each designed to support different business needs.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasic:\u003c/strong\u003e The most popular plan for solo entrepreneurs.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify:\u003c/strong\u003e For small teams.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced:\u003c/strong\u003e Supports businesses as they scale.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlus:\u003c/strong\u003e For complex business needs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"/pricing\"\u003eSee all plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv data-related-article-image=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20an_20online_20store_240b2148-d7a8-43dc-aad2-0bd731ee7ef6.png?v=1729609989\" data-sanitized-data-related-article-image=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20an_20online_20store_240b2148-d7a8-43dc-aad2-0bd731ee7ef6.png?v=1729609989\" data-related-article-description=\"Follow this step-by-step guide to set up an ecommerce website and start selling to customers today.\" data-sanitized-data-related-article-description=\"Follow this step-by-step guide to set up an ecommerce website and start selling to customers today.\" data-related-article-title=\"How To Start an Online Store in 2025 (10-Step Guide)\" data-sanitized-data-related-article-title=\"How To Start an Online Store in 2025 (10-Step Guide)\" data-related-article-link=\"start-online-store\" data-sanitized-data-related-article-link=\"start-online-store\" data-related-article-block=\"true\" data-sanitized-data-related-article-block=\"true\"\u003e\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eFirst sale to full-scale\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEvery 28 seconds, an entrepreneur makes their first sale on Shopify.\u003c/li\u003e\n\u003cli\u003eAmong millions of global Shopify merchants are household brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, and Supreme.\u003c/li\u003e\n\u003cli\u003eShopify powers around 10% of US ecommerce, serving 675 million online shoppers in 2023 alone.\u003c/li\u003e\n\u003cli\u003eIn total, Shopify merchants have generated more than $1 trillion in revenue.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"/compare\"\u003eCompare Shopify\u003c/a\u003e to other commerce platforms.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eHow Ridge cashed in on wallets to build a 9-figure business\u003c/p\u003e\n\u003cp\u003eRidge CEO Sean Frank reveals the strategies that scaled his metal wallet business into a global accessories brand.\u003c/p\u003e\n\u003ca rel=\"noopener noreferrer\" data-sanitized-target=\"_blank\" href=\"/blog/ridge-growth\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2\u003eStart selling today\u003c/h2\u003e\n\u003cp\u003eWith the internet’s best-converting checkout, an AI commerce expert, and deep shipping discounts, Shopify helps businesses give the ultimate shopping experience to customers everywhere.\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom self-made TikTok stars to heritage brands, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/FAQPage\" data-sanitized-itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eWhat is Shopify FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eIs Shopify good for beginners?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eShopify is designed to be easy for beginners to use. With Shopify, you can create an online store using drag-and-drop templates and no coding. Start \u003ca href=\"/payments\"\u003eaccepting payments\u003c/a\u003e immediately with the built-in payment processor.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat are the benefits of Shopify?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eBusinesses of all sizes choose Shopify for its flexibility and the ability to manage a wide array of commerce tasks from a single admin. With Shopify, you can launch a business, create a dedicated space for your brand, and sell across multiple platforms, including in person and on social media. As your business expands, Shopify grows with you, offering features for large enterprises and eliminating the need for costly migration to another platform.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eIs Shopify free?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eShopify’s free trial lets you test most plans and features. Following the trial, there's a $1 per month post-trial period which allows you to get your business up and running for minimal cost. After this period, you can choose from various Shopify plans, each priced to accommodate different types of businesses.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat does Shopify cost?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eShopify has several pricing plans, \u003ca href=\"/starter\"\u003estarting at $5 per month\u003c/a\u003e. The most popular Shopify plan is Basic, which includes everything needed to run a business and costs $29 per month when billed annually. Shopify users can expand their stores’ features with \u003ca href=\"https://apps.shopify.com/\"\u003ethird-party apps\u003c/a\u003e, which may carry additional costs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat countries can I use Shopify in?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eShopify powers online stores and retail businesses in more than 175 countries. You can use Shopify in more than 20 languages and accept payments with Shopify’s native payment processor in Australia, Austria, Belgium, Canada, Czechia, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, the Netherlands, New Zealand, Portugal, Romania, Singapore, Spain, Sweden, Switzerland, the United Kingdom, and the United States. Business owners in countries where Shopify Payments is not available can use Shopify with approved third-party payment gateways.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat can I sell on Shopify?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eYou can sell a range of products and services on Shopify, including physical products, \u003ca href=\"/blog/digital-products\"\u003edigital products\u003c/a\u003e, memberships, \u003ca href=\"/blog/how-to-start-a-subscription-business\"\u003esubscriptions\u003c/a\u003e, ticketed experiences, and consulting services. Certain products are prohibited from sale on Shopify. Consult Shopify’s \u003ca href=\"/legal/aup\"\u003eacceptable use policy\u003c/a\u003e to see which products and services are not permitted.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhere can I sell with Shopify?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eWith Shopify, you can sell everywhere your customers are, including through an online store, on the \u003ca href=\"https://shop.app/\" rel=\"nofollow\" data-sanitized-target=\"_blank\"\u003eShop App\u003c/a\u003e, in person at a retail store, on marketplaces such as Amazon and Etsy, on social media channels like TikTok and Instagram, and via wholesale.\u003c/p\u003e\n\u003cp\u003eShopify is a cloud-based and hosted platform, which means you can safely access your admin and data from any compatible device with an internet connection.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eIs Shopify the same as Amazon?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eUnlike Amazon, which is an online marketplace, Shopify supports businesses with tools to create a store and sell products. Shopify users run websites and retail stores, controlling their branding, design, and management. Shopify users can list their products on Amazon, as one of many \u003ca href=\"/channels\"\u003esales channels\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Shopify is a commerce platform that helps you sell online and in person. Explore Shopify's features, benefits, and plans.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Illustration showing the many parts of the Shopify product working together\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1615418258\"\u003e\u003c/p\u003e\n\u003cp\u003eShopify is a commerce platform that helps you sell online and in person. Explore Shopify's features, benefits, and plans.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Shopify and How Does It Work? (2025)","description":"Discover how Shopify helps you sell online and in person. Explore features and pricing plans. Start your business journey with a free trial today."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-shopify\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-shopify\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-shopify\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-shopify\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-shopify\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-shopify\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-shopify\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-shopify\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-shopify\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-shopify\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-shopify\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-shopify\",\"pt\":\"https://www.shopify.com/br/blog/o-que-e-shopify\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/what-is-shopify\",\"ja-JP\":\"https://www.shopify.com/jp/blog/what-is-shopify\",\"de\":\"https://www.shopify.com/de/blog/was-ist-shopify\",\"es\":\"https://www.shopify.com/es/blog/tutorial-shopify\",\"fr\":\"https://www.shopify.com/fr/blog/shopify-francais\",\"it\":\"https://www.shopify.com/it/blog/come-funziona-shopify\",\"nl\":\"https://www.shopify.com/nl/blog/wat-is-shopify\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"What To Sell on Shopify: Top 12 Things To Sell (2024)\",\"url\":\"blog/12-things-to-sell-on-shopify-other-than-products\"},{\"title\":\"The 12 Best Ecommerce Platforms for 2024\",\"url\":\"blog/best-ecommerce-platforms\"},{\"title\":\"How to Get a Business License- A State-by-State Guide\",\"url\":\"blog/business-license\"},{\"title\":\"S Corp vs C Corp- What is the difference?\",\"url\":\"blog/s-corp-vs-c-corp\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what-is-shopify_f517e661-86c0-434b-9ef4-8fdd2cb191fd.jpg?v=1729279043","imageAltText":"Illustration showing the many parts of the Shopify product working together","imageClass":"","modifiedAt":"21 Nov 2024","modifiedAtRaw":"2024-11-21T06:00:00Z"},"metaDescription":"Discover how Shopify helps you sell online and in person. Explore features and pricing plans. Start your business journey with a free trial today.","contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\u003cp\u003eEvery day, millions of people use Shopify to power their businesses. From online side hustles to global retail giants, Shopify makes commerce better for everyone.\u003c/p\u003e\n\u003cp\u003eSo what is Shopify, and how does it work? Explore the essential Shopify features that help you make sales and manage your store.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/X4lXu4TaS-A\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is Shopify?\u003c/h2\u003e\n\u003cp\u003eShopify is a commerce platform that helps you sell online and in person. Entrepreneurs, retailers, and global brands use Shopify to process sales, run stores, and grow their businesses.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eWith Shopify, you can start your first ecommerce website or manage a world-leading retail business.\u003c/p\u003e\n\u003cp\u003eStart your business journey \u003ca href=\"https://accounts.shopify.com/store-create\"\u003ewith a free trial\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow Shopify works\u003c/h2\u003e\n\u003cp\u003eShopify’s \u003ca href=\"/products\"\u003etools and products\u003c/a\u003e work together as a \u003ca href=\"/editions/summer2024\"\u003eunified system\u003c/a\u003e to help you sell to people everywhere.\u003c/p\u003e\n\u003ch3\u003eBuild an online store\u003c/h3\u003e\n\u003cp\u003eUse AI to create product collections and informational pages.\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"The Shopify store builder with its drag and drop interface and simple menu options\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Store_Builder.png?v=1727856604\"\u003e\n\u003cp\u003eBuild your online store in minutes with \u003ca href=\"/website/builder\"\u003eShopify’s store editor\u003c/a\u003e. Choose from industry-tailored \u003ca href=\"https://themes.shopify.com/themes\"\u003estore themes\u003c/a\u003e that spark joy with dynamic scrolling and hover effects.\u003c/p\u003e\n\u003cp\u003eThemes are ready for use, mobile-friendly, and customizable without any coding.\u003c/p\u003e\n\u003cp\u003eAdd features to your website with \u003ca href=\"https://apps.shopify.com\"\u003ethird-party apps\u003c/a\u003e or use \u003ca href=\"/magic\"\u003eShopify Magic\u003c/a\u003e—the built-in AI—to write product descriptions and manage content.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/online\"\u003eFind out more about building your store on Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eTurn browsers into buyers\u003c/h3\u003e\n\u003cp\u003eWith the world’s highest-converting secure checkout.\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Shopify checkout processes the sale of a pot plant\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Checkout_973b2321-e401-4710-a246-9636eafda292.png?v=1727857384\" loading=\"lazy\"\u003e\n\u003cp\u003eWhen you’re ready to start selling, \u003ca href=\"/checkout\"\u003eShopify Checkout\u003c/a\u003e gives your customers a safe, ultra-fast checkout experience designed to maximize conversion rates. Accept all major payment methods as soon as your store launches.\u003c/p\u003e\n\u003cp\u003eAdding \u003ca href=\"/shop-pay\"\u003eShop Pay\u003c/a\u003e, the internet’s highest-converting checkout option, lets shoppers place orders in a single tap.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/sell\"\u003eFind out more about selling on Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eAutomate shipping\u003c/h3\u003e\n\u003cp\u003eWhen orders come in, get them out the door.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/2_75cc1f06-0f9f-44ae-88f1-7745b1a71cf1.png?v=1732217707\" alt=\"A seller packages hot sauce to send using Shopify Shipping\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eShipping on Shopify is simple, fast, and cost-effective. Automatically generate labels, give customers detailed tracking information, and receive discounts of up to 88% on shipping rates.\u003c/p\u003e\n\u003cp\u003eAs orders increase, use the \u003ca href=\"/fulfillment\"\u003eShopify Fulfillment Network\u003c/a\u003e to handle inventory storage, fulfillment, and returns. Offer local delivery to nearby shoppers, and give all your customers ultimate peace of mind with verified delivery dates through \u003ca href=\"/shop-promise\"\u003eShop Promise\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/shipping\"\u003eFind out more about Shopify Shipping\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eSell everywhere\u003c/h3\u003e\n\u003cp\u003eSelling products through your website is just the beginning.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/4_dd83a294-0802-43ea-8874-660e8dc7f566.png?v=1732217707\" alt=\"A Shopify merchant lists ceramic mugs on social media storefronts and online marketplaces\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eUse Shopify to promote and \u003ca href=\"/channels\"\u003esell on social platforms\u003c/a\u003e like Facebook, Instagram, TikTok, and YouTube.\u003c/p\u003e\n\u003cp\u003eExtend your reach by serving \u003ca href=\"/international\"\u003einternational customers\u003c/a\u003e, and connect your catalog with marketplaces including Amazon, Walmart, Target Plus, and Etsy.\u003c/p\u003e\n\u003cp\u003eFor in-person sales, \u003ca href=\"/pos\"\u003eShopify POS\u003c/a\u003e keeps inventory synced across your online and physical storefronts.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/channels\"\u003eDiscover Shopify sales channels\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eMarket your brand\u003c/h3\u003e\n\u003cp\u003eKnow your audience to boost shelf appeal.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"A merchant uses Shopify marketing tools to increase sales of their matcha tea products\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/5_80eadc5e-6e1d-423e-ac43-5f52d34ac659.png?v=1732217707\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eUse \u003ca href=\"/analytics\"\u003ereports\u003c/a\u003e to understand what leads people to your website—and what converts them into customers.\u003c/p\u003e\n\u003cp\u003eGenerate audience lists for targeted marketing campaigns and \u003ca href=\"/my/blog/abandoned-cart-emails\"\u003eabandoned cart emails\u003c/a\u003e, or partner with influencers through \u003ca href=\"/collabs/find-influencers\"\u003eShopify Collabs\u003c/a\u003e to make your products go viral.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/market\"\u003eFind out more about Shopify’s marketing tools\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eIntegrate 8000+ apps\u003c/h3\u003e\n\u003cp\u003eEverything from dropshipping to AI-powered customer support.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_App_Store_c046c425-87b1-4e13-9203-4628b00de5b0.png?v=1727858674\" alt=\"The Shopify App Store search bar hovers before hundreds of app logos\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003eExpand your stores’ features with third-party apps developed by Shopify partners.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com\"\u003eVisit the Shopify App Store.\u003c/a\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eHow Stellar Eats cooked up a sweet conversion rate\u003c/p\u003e\n\u003cp\u003eWhen baked goods brand Stellar Eats switched to Shopify's one-page checkout, they reduced friction for customers, lifted conversions by 3.5%, and increased revenue over the next two years.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/my/blog/stellar-eats\" data-sanitized-target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eManage your finances\u003c/h3\u003e\n\u003cp\u003eA business account built into Shopify.\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"A seller checks their sales and expenses using Shopify Balance\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Finances_6477b32f-aa8e-4761-bacb-db4a78b341ad.png?v=1727858886\" loading=\"lazy\"\u003e\n\u003cp\u003eShopify helps manage your business finances, ensuring you’re \u003ca href=\"/tax\"\u003ecollecting the right sales tax\u003c/a\u003e and monitoring your store’s expenses.\u003c/p\u003e\n\u003cp\u003eKeep bestsellers stocked and ads running with funding from \u003ca href=\"/capital\"\u003eShopify Capital\u003c/a\u003e. Or boost your cash flow with \u003ca href=\"/credit\"\u003eShopify Credit\u003c/a\u003e for 3% cashback on eligible marketing, shipping, or wholesale purchases.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/balance\"\u003eFind out more about Shopify’s financial services\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eKeep growing\u003c/h3\u003e\n\u003cp\u003eEntrepreneurship is an infinite game where there’s always room to grow.\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"A Shopify merchant processes a sale using a point-of-sale system, while another monitors product manufacturing\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_Plus_ac684f84-001c-4696-9a3d-c6d7a2e688d7.png?v=1727859055\" loading=\"lazy\"\u003e\n\u003cp\u003eShopify enables business growth for even the biggest retailers. Brands like Staples, Converse, and Glossier \u003ca href=\"/commerce-components\"\u003echoose from Shopify’s components\u003c/a\u003e and use APIs to integrate them with existing systems.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/plus\"\u003eFind out what Shopify offers growing businesses\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003ePlans and pricing\u003c/h2\u003e\n\u003cp\u003eFour Shopify plans, each designed to support different business needs.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasic:\u003c/strong\u003e The most popular plan for solo entrepreneurs.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify:\u003c/strong\u003e For small teams.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced:\u003c/strong\u003e Supports businesses as they scale.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlus:\u003c/strong\u003e For complex business needs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"/pricing\"\u003eSee all plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003carticle data-component-name=\"blog-related-article\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"richtext !mt-0 mb-6 font-aktivgroteskextended text-t5\"\u003eRelated article\u003c/h2\u003e\u003ca class=\"mt-2\" href=\"https://www.shopify.com/my/blog/start-online-store\" data-component-name=\"link-related-block-title\"\u003e\u003ch3 class=\"richtext text-body-base !mt-0 !text-t7\"\u003eHow To Start an Online Store in 2025 (10-Step Guide)\u003c/h3\u003e\u003c/a\u003e\u003ca class=\"mt-2\" href=\"https://www.shopify.com/my/blog/start-online-store\" data-component-name=\"link-related-block-hero\"\u003e\u003cpicture data-component-name=\"image\"\u003e\u003cimg class=\"!my-6\" alt=\"How To Start an Online Store in 2025 (10-Step Guide)\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20an_20online_20store_240b2148-d7a8-43dc-aad2-0bd731ee7ef6.png?v=1729609989\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/a\u003e\u003cp class=\"richtext text-body-sm !mb-3 !mt-0 text-black\"\u003eFollow this step-by-step guide to set up an ecommerce website and start selling to customers today.\u003c/p\u003e\u003c/article\u003e\n\u003ch2 id=\"4\"\u003eFirst sale to full-scale\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEvery 28 seconds, an entrepreneur makes their first sale on Shopify.\u003c/li\u003e\n\u003cli\u003eAmong millions of global Shopify merchants are household brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, and Supreme.\u003c/li\u003e\n\u003cli\u003eShopify powers around 10% of US ecommerce, serving 675 million online shoppers in 2023 alone.\u003c/li\u003e\n\u003cli\u003eIn total, Shopify merchants have generated more than $1 trillion in revenue.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"/compare\"\u003eCompare Shopify\u003c/a\u003e to other commerce platforms.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eHow Ridge cashed in on wallets to build a 9-figure business\u003c/p\u003e\n\u003cp\u003eRidge CEO Sean Frank reveals the strategies that scaled his metal wallet business into a global accessories brand.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" href=\"/my/blog/ridge-growth\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2\u003eStart selling today\u003c/h2\u003e\n\u003cp\u003eWith the internet’s best-converting checkout, an AI commerce expert, and deep shipping discounts, Shopify helps businesses give the ultimate shopping experience to customers everywhere.\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom self-made TikTok stars to heritage brands, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/build-a-website\"\u003eHow to Build a Business Website for Beginners\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/12-things-to-sell-on-shopify-other-than-products\"\u003eWhat To Sell on Shopify: Top 12 Things To Sell (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/best-ecommerce-platforms\"\u003eThe 12 Best Ecommerce Platforms for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/business-license\"\u003eHow to Get a Business License- A State-by-State Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/s-corp-vs-c-corp\"\u003eS Corp vs C Corp- What is the difference?\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/FAQPage\" data-sanitized-itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eWhat is Shopify FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eIs Shopify good for beginners?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eShopify is designed to be easy for beginners to use. With Shopify, you can create an online store using drag-and-drop templates and no coding. Start \u003ca href=\"/payments\"\u003eaccepting payments\u003c/a\u003e immediately with the built-in payment processor.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat are the benefits of Shopify?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eBusinesses of all sizes choose Shopify for its flexibility and the ability to manage a wide array of commerce tasks from a single admin. With Shopify, you can launch a business, create a dedicated space for your brand, and sell across multiple platforms, including in person and on social media. As your business expands, Shopify grows with you, offering features for large enterprises and eliminating the need for costly migration to another platform.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eIs Shopify free?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eShopify’s free trial lets you test most plans and features. Following the trial, there's a $1 per month post-trial period which allows you to get your business up and running for minimal cost. After this period, you can choose from various Shopify plans, each priced to accommodate different types of businesses.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat does Shopify cost?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eShopify has several pricing plans, \u003ca href=\"/starter\"\u003estarting at $5 per month\u003c/a\u003e. The most popular Shopify plan is Basic, which includes everything needed to run a business and costs $29 per month when billed annually. Shopify users can expand their stores’ features with \u003ca href=\"https://apps.shopify.com\"\u003ethird-party apps\u003c/a\u003e, which may carry additional costs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat countries can I use Shopify in?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eShopify powers online stores and retail businesses in more than 175 countries. You can use Shopify in more than 20 languages and accept payments with Shopify’s native payment processor in Australia, Austria, Belgium, Canada, Czechia, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, the Netherlands, New Zealand, Portugal, Romania, Singapore, Spain, Sweden, Switzerland, the United Kingdom, and the United States. Business owners in countries where Shopify Payments is not available can use Shopify with approved third-party payment gateways.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat can I sell on Shopify?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eYou can sell a range of products and services on Shopify, including physical products, \u003ca href=\"/my/blog/digital-products\"\u003edigital products\u003c/a\u003e, memberships, \u003ca href=\"/my/blog/how-to-start-a-subscription-business\"\u003esubscriptions\u003c/a\u003e, ticketed experiences, and consulting services. Certain products are prohibited from sale on Shopify. Consult Shopify’s \u003ca href=\"/legal/aup\"\u003eacceptable use policy\u003c/a\u003e to see which products and services are not permitted.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhere can I sell with Shopify?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eWith Shopify, you can sell everywhere your customers are, including through an online store, on the \u003ca href=\"https://shop.app/\" rel=\"nofollow noopener noreferrer\" data-sanitized-target=\"_blank\" target=\"_blank\"\u003eShop App\u003c/a\u003e, in person at a retail store, on marketplaces such as Amazon and Etsy, on social media channels like TikTok and Instagram, and via wholesale.\u003c/p\u003e\n\u003cp\u003eShopify is a cloud-based and hosted platform, which means you can safely access your admin and data from any compatible device with an internet connection.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eIs Shopify the same as Amazon?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eUnlike Amazon, which is an online marketplace, Shopify supports businesses with tools to create a store and sell products. Shopify users run websites and retail stores, controlling their branding, design, and management. Shopify users can list their products on Amazon, as one of many \u003ca href=\"/channels\"\u003esales channels\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is Shopify?"},{"href":"#2","text":"How Shopify works"},{"href":"#3","text":"Plans and pricing"},{"href":"#4","text":"First sale to full-scale"},{"href":"#5","text":"What is Shopify FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. 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Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. 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In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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