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4.94332 11.8534 2.05469C12.8403 4.94332 14.742 6.85537 17.641 7.83195C14.7523 8.81882 12.8403 10.7206 11.8534 13.6092Z" stroke="#101720" stroke-width="1.54198" stroke-linejoin="round" /> <path d="M5.08395 17.9449C4.56515 16.4029 3.54198 15.3797 2 14.8609C3.54198 14.3421 4.56515 13.319 5.08395 11.777C5.60275 13.319 6.62593 14.3421 8.1679 14.8609C6.62593 15.3797 5.60275 16.4029 5.08395 17.9449Z" stroke="#101720" stroke-width="1.54198" stroke-linejoin="round" /></svg></span>GWI Spark<div class="new-ribbon">NEW</div></a> <a href="/platform/audiences" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"> <path d="M8.9 7.6C9.7 8.4 9.7 9.6 8.9 10.4C8.1 11.2 6.9 11.2 6.1 10.4C5.3 9.6 5.3 8.4 6.1 7.6C6.9 6.8 8.1 6.8 8.9 7.6" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.8 6.69999C18.8 7.69999 18.8 9.29999 17.8 10.2C16.8 11.1 15.2 11.2 14.3 10.2C13.4 9.19999 13.3 7.59999 14.3 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stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Custom charts</a> </div> <div class="dropdown-column"> <span class="dropdown-link title"></span> <a href="/platform/dashboards" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewbox="0 0 21 21" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.78125 10.5H4.375C3.40812 10.5 2.625 9.71688 2.625 8.75V4.375C2.625 3.40812 3.40812 2.625 4.375 2.625H6.78125C7.74813 2.625 8.53125 3.40812 8.53125 4.375V8.75C8.53125 9.71688 7.74813 10.5 6.78125 10.5Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.78125 18.375H4.375C3.40812 18.375 2.625 17.5919 2.625 16.625V16.1875C2.625 15.2206 3.40812 14.4375 4.375 14.4375H6.78125C7.74813 14.4375 8.53125 15.2206 8.53125 16.1875V16.625C8.53125 17.5919 7.74813 18.375 6.78125 18.375Z" stroke="black" stroke-width="1.5" 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stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.4167 3.66667H4.58333C3.57042 3.66667 2.75 4.48709 2.75 5.50001V17.4167C2.75 18.4296 3.57042 19.25 4.58333 19.25H17.4167C18.4296 19.25 19.25 18.4296 19.25 17.4167V5.50001C19.25 4.48709 18.4296 3.66667 17.4167 3.66667Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M8.24999 8.25V19.25" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.75 8.25V19.25" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M2.75 13.75H19.25" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Crosstabs</a> <a href="/data" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 19.25V19.25C6.44325 19.25 2.75 15.5568 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2.03383 0.809381L7.28896 6.06828C7.63145 6.41101 7.63231 6.96748 7.29089 7.31127L2.03809 12.6007C1.69662 12.9445 1.14206 12.9454 0.79945 12.6027C0.456839 12.26 0.455915 11.7034 0.797388 11.3596L5.43203 6.69268L0.796978 2.05431Z" fill="#FF0077" /> </g> <defs> <clippath id="clip0_173_8391"> <rect width="8" height="13.412" fill="white" transform="matrix(1 -9.01932e-08 -8.47374e-08 -1 0 13.412)" /> </clippath> </defs> </svg> </div></a> <a href="/use-cases/agency-pitching" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <rect x="2.75" y="2.75" width="16.5" height="2.75" rx="1" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <rect x="3.66675" y="5.5" width="14.6667" height="10.0833" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M19.25 15.5833H2.75" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.0001 15.5833V17.4167" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <circle cx="11" cy="18.7917" r="1.375" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M9.62492 10.0833L7.33325 11.9167" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.6667 9.16667L11.9167 11.9167" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.9167 11.9167L9.625 10.0833" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.6666 11V9.16667H12.8333" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Pitching</a> <a href="/use-cases/media-planning-data" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M14.6666 1.83333V5.49999" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7.33333 1.83333V5.49999" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M2.75 8.24999H19.25" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.4167 3.66666H4.58333C3.57042 3.66666 2.75 4.48707 2.75 5.49999V17.4167C2.75 18.4296 3.57042 19.25 4.58333 19.25H17.4167C18.4296 19.25 19.25 18.4296 19.25 17.4167V5.49999C19.25 4.48707 18.4296 3.66666 17.4167 3.66666Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.0119 11.6682C10.8854 11.6682 10.7827 11.7709 10.7836 11.8974C10.7836 12.0239 10.8863 12.1266 11.0128 12.1266C11.1393 12.1266 11.2419 12.0239 11.2419 11.8974C11.2419 11.7709 11.1393 11.6682 11.0119 11.6682" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M15.5954 11.6682C15.4689 11.6682 15.3662 11.7709 15.3671 11.8974C15.3671 12.0239 15.4698 12.1266 15.5963 12.1266C15.7228 12.1266 15.8254 12.0239 15.8254 11.8974C15.8254 11.7709 15.7228 11.6682 15.5954 11.6682" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M6.42861 15.3349C6.30211 15.3349 6.19944 15.4376 6.20036 15.5641C6.20036 15.6906 6.30303 15.7932 6.42953 15.7932C6.55603 15.7932 6.65869 15.6906 6.65869 15.5641C6.65869 15.4376 6.55603 15.3349 6.42861 15.3349" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.0119 15.3349C10.8854 15.3349 10.7827 15.4376 10.7836 15.5641C10.7836 15.6906 10.8863 15.7932 11.0128 15.7932C11.1393 15.7932 11.2419 15.6906 11.2419 15.5641C11.2419 15.4376 11.1393 15.3349 11.0119 15.3349" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Media planning</a> <a href="/use-cases/sponsorship-partnership" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"><path d="M2.75 14.4375H4.8895C5.21365 14.4377 5.5246 14.3091 5.75392 14.08V14.08C5.98302 13.8506 6.11162 13.5397 6.11142 13.2155V8.32604C6.11162 8.00189 5.98302 7.69094 5.75392 7.46163V7.46163C5.5246 7.23252 5.21365 7.10392 4.8895 7.10413H2.75642" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><path d="M19.2437 7.10413H17.1116C16.7874 7.10392 16.4765 7.23252 16.2471 7.46163V7.46163C16.018 7.69094 15.8894 8.00189 15.8896 8.32604V13.2155C15.8894 13.5397 16.018 13.8506 16.2471 14.08V14.08C16.4765 14.3091 16.7874 14.4377 17.1116 14.4375H19.2437" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><rect x="2.75" y="2.75" width="16.5" height="16.5" rx="5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><path d="M15.9078 13.4264H15.1195C14.8573 13.4262 14.5981 13.4825 14.3596 13.5914L10.5032 15.3477" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><path d="M9.75801 7.94568C9.29426 7.6695 8.73195 7.6131 8.22259 7.79168L6.11426 8.5516" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><path d="M16.0361 7.73305L13.3998 6.57255C12.8348 6.32391 12.1826 6.37628 11.6645 6.71189L9.27201 8.26197C8.91247 8.495 8.68151 8.88176 8.64686 9.3088C8.61222 9.73585 8.77782 10.1548 9.0951 10.4427V10.4427C9.50693 10.8157 10.1021 10.9056 10.6058 10.671L12.0321 10.0055" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><path d="M12.0321 10.0045L12.7563 10.6618C13.1386 11.0081 13.3573 11.4996 13.3587 12.0154C13.36 12.5313 13.144 13.0239 12.7636 13.3724L10.9147 15.0645C10.2168 15.7033 9.14735 15.7061 8.44611 15.0709L7.17561 13.9187C6.87386 13.6505 6.49203 13.4894 6.08936 13.4604" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Partnerships</a> <a href="/use-cases/content-strategy" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M19.25 10.0833V17.4167C19.25 18.4296 18.4296 19.25 17.4167 19.25H4.58333C3.57042 19.25 2.75 18.4296 2.75 17.4167V4.58333C2.75 3.57042 3.57042 2.75 4.58333 2.75H11.9167" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.9815 5.6109L9.00908 15.5833H6.41675V12.991L16.3892 3.01857C16.7476 2.66015 17.3278 2.66015 17.6853 3.01857L18.9815 4.31474C19.3399 4.67315 19.3399 5.2534 18.9815 5.6109Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.7493 4.66583L17.3343 7.25083" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Content marketing</a> <a href="/retail-media" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.7916 13.0588L5.38452 6.41666H16.9584C17.5551 6.41666 17.9924 6.97674 17.8475 7.55607L16.6119 12.4987C16.4239 13.2495 15.7859 13.8013 15.0159 13.8783L8.76794 14.5035C7.8366 14.5961 6.98502 13.9737 6.7916 13.0588Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M5.38442 6.41666L4.78859 3.66666H3.20825" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M15.6833 17.6614C15.4981 17.6614 15.3478 17.8117 15.3496 17.9969C15.3496 18.1821 15.5 18.3324 15.6851 18.3324C15.8703 18.3324 16.0206 18.1821 16.0206 17.9969C16.0197 17.8117 15.8694 17.6614 15.6833 17.6614" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7.97235 17.6614C7.78718 17.6614 7.63685 17.8117 7.63868 17.9969C7.63685 18.183 7.7881 18.3333 7.97326 18.3333C8.15843 18.3333 8.30876 18.183 8.30876 17.9978C8.30876 17.8117 8.15843 17.6614 7.97235 17.6614" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Retail media networks</a> </div> <div class="dropdown-column"> <a href="/industries" class="dropdown-link title">INDUSTRIES<div class="title-arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="14" viewbox="0 0 8 14" fill="none"> <g clip-path="url(#clip0_173_8391)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M0.796978 2.05431C0.454441 1.71152 0.453639 1.15496 0.795187 0.811179C1.13673 0.467403 1.69129 0.466598 2.03383 0.809381L7.28896 6.06828C7.63145 6.41101 7.63231 6.96748 7.29089 7.31127L2.03809 12.6007C1.69662 12.9445 1.14206 12.9454 0.79945 12.6027C0.456839 12.26 0.455915 11.7034 0.797388 11.3596L5.43203 6.69268L0.796978 2.05431Z" fill="#FF0077" /> </g> <defs> <clippath id="clip0_173_8391"> <rect width="8" height="13.412" fill="white" transform="matrix(1 -9.01932e-08 -8.47374e-08 -1 0 13.412)" /> </clippath> </defs> </svg> </div></a> <a href="/industries/agencies" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M5.50001 9.16666L3.50939 7.17605C2.49687 6.16352 2.49687 4.5219 3.50939 3.50938V3.50938C3.99562 3.02315 4.65509 2.74998 5.34272 2.74998C6.03036 2.74998 6.68983 3.02315 7.17606 3.50938L9.16668 5.49999" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M4.58325 8.24999L8.24992 4.58333" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M16.4999 12.8333L18.0664 14.3998C18.3224 14.6558 18.4968 14.9817 18.5678 15.3367L19.2408 18.7015C19.2708 18.8518 19.2238 19.0071 19.1154 19.1155C19.007 19.2239 18.8517 19.2709 18.7014 19.2408L15.3366 18.5679C14.9816 18.4969 14.6557 18.3224 14.3997 18.0665L12.8333 16.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.28 9.86333L7.16835 18.975C6.80116 19.3417 6.20637 19.3417 5.83918 18.975L3.02502 16.1608C2.65833 15.7936 2.65833 15.1989 3.02502 14.8317L14.8317 3.025C15.1989 2.65831 15.7937 2.65831 16.1608 3.025L18.975 5.83917C19.3417 6.20635 19.3417 6.80115 18.975 7.16833L16.28 9.86333Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.8612 6.08304L12.8174 5.03925" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.7267 9.1341L10.2246 7.63197" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M8.67587 11.2685L7.63208 10.2247" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M6.54143 14.3195L5.03931 12.8174" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Agencies</a> <a href="/industries/media" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <rect x="1.83325" y="5.5" width="18.3333" height="13.75" rx="3" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.6666 19.25V5.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M15.5833 1.83333L11 5.49999" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M6.41675 1.83333L11.0001 5.49999" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.4166 13.7454L17.4212 13.75L17.4166 13.7546L17.412 13.75L17.4166 13.7454" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.4166 11.4538L17.4212 11.4583L17.4166 11.4629L17.412 11.4583L17.4166 11.4538" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.4166 9.16208L17.4212 9.16666L17.4166 9.17125L17.412 9.16666L17.4166 9.16208" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Media</a> <a href="/industries/sports" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M11.0001 18.7917V2.75" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <circle cx="11" cy="11" r="8.25" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M18.0676 15.24C17.7427 14.7085 17.3569 14.2167 16.918 13.7746L15.5509 12.4076C14.6914 11.548 14.2085 10.3822 14.2085 9.16668C14.2085 7.95111 14.6914 6.78533 15.5509 5.9258C15.9017 5.58358 16.3056 5.30047 16.7469 5.08746" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M3.93262 15.24C4.25748 14.7085 4.64331 14.2167 5.08225 13.7746L6.44931 12.4076C7.30885 11.548 7.79173 10.3822 7.79173 9.16668C7.79173 7.95111 7.30885 6.78533 6.44931 5.9258C6.09854 5.58358 5.69463 5.30047 5.25329 5.08746" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M2.78418 10.3204C7.92622 7.48245 14.189 7.59068 19.2299 10.6047" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Sports</a> <a href="/industries/gaming" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.4091 14.6667H8.5911C8.3711 14.6667 8.15843 14.7455 7.9916 14.8894L4.73651 17.7027C3.43393 18.8283 1.43835 17.7036 1.73076 16.0077C2.2606 12.9342 2.79868 9.81107 3.33493 6.70816C3.63835 4.95091 5.16276 3.66666 6.94751 3.66666H15.0536C16.8374 3.66666 18.3628 4.95091 18.6662 6.70907C19.2024 9.81199 19.7405 12.9351 20.2703 16.0087C20.5628 17.7054 18.5663 18.8292 17.2646 17.7036L14.0095 14.8903C13.8418 14.7455 13.6291 14.6667 13.4091 14.6667Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M5.5 9.16668H9.16667" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7.33333 7.33334V11" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.6657 7.10417C14.5392 7.10417 14.4365 7.20683 14.4374 7.33333C14.4374 7.45983 14.5401 7.5625 14.6666 7.5625C14.7931 7.5625 14.8958 7.45983 14.8958 7.33333C14.8958 7.20683 14.7931 7.10417 14.6657 7.10417" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M16.4992 8.93751C16.3727 8.93751 16.27 9.04018 16.2709 9.16668C16.2709 9.29318 16.3736 9.39584 16.5001 9.39584C16.6266 9.39584 16.7293 9.29318 16.7293 9.16668C16.7293 9.04018 16.6266 8.93751 16.4992 8.93751" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.6657 10.7708C14.5392 10.7708 14.4365 10.8735 14.4374 11C14.4374 11.1265 14.5401 11.2292 14.6666 11.2292C14.7931 11.2292 14.8958 11.1265 14.8958 11C14.8958 10.8735 14.7931 10.7708 14.6657 10.7708" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M12.8324 8.93751C12.7059 8.93751 12.6033 9.04018 12.6042 9.16668C12.6042 9.29318 12.7068 9.39584 12.8333 9.39584C12.9598 9.39584 13.0625 9.29318 13.0625 9.16668C13.0625 9.04018 12.9598 8.93751 12.8324 8.93751" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Gaming</a> <a href="/industries/finance" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M19.25 9.16667H2.75V6.41117L11.1393 2.75L19.25 6.28925V9.16667Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.4227 9.16666V16.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.4166 16.5V9.16666" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.4227 9.16666V16.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.4166 16.5V9.16666" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M4.58333 9.16666V16.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M8.57723 16.5V9.16666" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M4.58333 9.16666V16.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M8.57723 16.5V9.16666" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.75 19.25H19.25V18.3333L18.3333 16.5H3.66667L2.75 18.3333V19.25Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Finance</a> <a href="/industries/retail" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M14.4901 7.50994C14.6229 7.64275 14.6229 7.85808 14.4901 7.99089C14.3573 8.1237 14.1419 8.1237 14.0091 7.99089C13.8763 7.85808 13.8763 7.64275 14.0091 7.50994C14.1419 7.37713 14.3573 7.37713 14.4901 7.50994" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.386 3.66666H16.4056C17.4708 3.66666 18.3333 4.52924 18.3333 5.59349V9.61307C18.3333 10.1246 18.1298 10.6141 17.7687 10.9762L10.0595 18.6853C9.30693 19.4379 8.08685 19.4379 7.33427 18.6853L3.31468 14.6657C2.5621 13.9132 2.5621 12.6931 3.31468 11.9405L11.0238 4.23132C11.385 3.87016 11.8754 3.66666 12.386 3.66666Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M5.32593 9.93665L12.0634 16.6741" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Retail</a> <a href="/ai" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"> <path d="M13.0001 6L12.9999 6.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.0001 11.5L12.9999 12" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M15.5981 7.50004L15.1651 7.74996" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M10.8349 10.25L10.4019 10.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M10.4019 7.50004L10.8349 7.74996" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M15.1651 10.25L15.5981 10.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M6 9C6 5.41015 8.91015 2.5 12.5 2.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M12 15V15.8318C12 16.6927 11.4491 17.4569 10.6325 17.7292L8.63246 18.3958C8.02256 18.5991 7.35212 18.4969 6.83058 18.121C6.30904 17.745 6 17.1414 6 16.4985V14.7295" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M10.2114 17.8659L9.43878 20.1838C9.33713 20.4887 9.38826 20.8239 9.57622 21.0847C9.76417 21.3455 10.066 21.5 10.3875 21.5H17.6126C17.9341 21.5 18.2359 21.3455 18.4239 21.0847C18.6118 20.8239 18.6629 20.4887 18.5613 20.1838L18.2952 19.3855C17.4732 16.9193 17.7698 14.2171 19.1073 11.988V11.988C19.6914 11.0143 20 9.90021 20 8.76476V8.76476C20 7.10324 19.34 5.50978 18.1651 4.33491C16.9903 3.16004 15.3968 2.5 13.7353 2.5H12.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M6.00003 14.7294L4.55423 14.0066C4.29764 13.879 4.10826 13.6473 4.0343 13.3705C3.96035 13.0937 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id="hs_cos_wrapper_page_title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_header" style="" data-hs-cos-general-type="widget" data-hs-cos-type="header"><h1>Website privacy policy</h1></span> </div> </div> </div> </div> <div class="page-section"> <div class="grid-container"> <div class="grid-x grid-margin-x align-center"> <div class="small-12 large-10 cell"> <span id="hs_cos_wrapper_bodyText" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text readability" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2><strong><span>Last Updated: </span></strong><span style="font-weight: normal;">23rd February 2024</span></h2> <h2><strong>Welcome to our Privacy Policy</strong></h2> <p>GWI, run by Trendstream Limited (GWI), is a research company that aims to understand the views of internet users.</p> <p>Your privacy is our priority. So, on this page we’ve outlined what information we collect about you, how we use it and where we store it.</p> <p>We’ve tried to make everything which follows as clear and as simple as possible, but if you have questions, you can contact us, and we’ll be happy to help. (See the “Contact Us” section below.)</p> <p> </p> <p><strong>Purposes of this policy</strong></p> <p>This General Privacy Policy aims to give you information on how GWI collects and processes personal data:</p> <ul> <li>collected by us through your use of this website, including any data you may provide when you create an account with us, sign up to our blog, sign up for one of our services, download one of our guides, download a case study, take part in a competition, submit a support ticket, start a live chat or otherwise contact us;</li> <li>collected by us through the storage of cookies on your device;</li> <li>provided to us in the provision of our services to the persons or companies who engage us and the end users of our services (our ‘<strong>Customers</strong>’); and</li> <li>relating to other persons or companies having a business relationship with GWI, such as our suppliers and agencies we do business with.</li> </ul> <p>If you are one of our survey respondents and would like to find out more about our use of your information, please see our Survey Privacy Policy<span> </span><a href="https://legal.trendstream.net/survey-privacy-policy" rel="noopener" target="_blank">here</a>.</p> <p>Any information that we collect is subject to our Privacy Policy in effect at the time that information is collected.</p> <p>It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.<br><br></p> <p><strong>What we do</strong></p> <p>Our aim is to help companies understand how and why people use the internet, and how they feel about various brands, products, services and marketing campaigns. As such, we conduct regular research across the world, speaking to millions of people each year to ask them what they do on the internet, which devices they own, and what their views are on a wide range of topics.</p> <p>Using the results of our research, we help our clients to understand the anonymized characteristics and demographics of the people who visit their sites, use their products and <span>services or see their advertising. Put simply, we help brands and organizations to understand online audiences.<br><br></span></p> <p><strong>Changes to this Privacy Policy</strong></p> <p>We may change this policy from time to time. Although we will strive to ensure that any such changes are small, and we will inform you and, if appropriate, seek your consent if we intend to materially change the way in which we use your data, we recommend that you consult this Privacy Policy regularly for updates.</p> <p><a href="https://www.gwi.com/privacy#1"><strong>Scope</strong></a></p> <p>This policy describes our general practice and procedure for collecting, using and disclosing information about employees, agents, officers, workers and contractors of our customers, those of our commercial partners and visitors to our website (<strong>Individuals</strong>).</p> <p><a href="https://www.gwi.com/privacy#2"><strong>Collection</strong></a></p> <p>We collect, process and retain personal information from Individuals when they interact with our website and in connection with the provision of our services to our Customers.</p> <p><a href="https://www.gwi.com/privacy#3"><strong>Use</strong></a></p> <p>We use the information collected from you when you interact with our website to improve the performance of our website. When you complete one of the forms on our website, we use the data we collect from you to deliver marketing information which we think will be of interest to you based on the information provided to us.</p> <p>When you enter into a live chat or submit a support request, we process the information submitted to resolve your support query and to improve our services.</p> <p><a href="https://www.gwi.com/privacy#4"><strong>Your rights</strong></a></p> <p>You have certain rights regarding our processing of your personal data. Further information on the rights you may have, and how to exercise such information can be found here:</p> <p><a href="https://www.gwi.com/privacy#5"><strong>Disclosure and security</strong></a></p> <p>We may disclose your personal data to other companies within the Trendstream group, to third party service providers and where we otherwise have a legal right to do so.</p> <p>We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration.</p> <p><strong>Questions</strong></p> <p>If you have a question about this Privacy Policy, please contact</p> <p><a href="mailto:legal@gwi.com" rel="noopener">legal@gwi.com</a>.</p> <p> </p> <a id="1" data-hs-anchor="true"></a> <p><strong>The data we collect about you</strong></p> <p>Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different types of data about you:</p> <ul> <li><span>Identity Data.</span><span> </span>We process information about our business contacts using a customer relationship management (<strong>CRM</strong>) platform. Personal Information is collected and added to our CRM platform by GWI staff and includes: name, email address, job title, company name, company size, industry, jurisdiction and other business contact information.</li> <li>Personal Information may also be collected when you submit a form on the GWI website and when you provide it to us in connection with the provision of our services.</li> </ul> <ul> <li><span>Browsing Data.</span><span> </span>When you visit our website, we track traffic data, location data, any weblogs and other communication data between us, and the resources that you access. We also track location of usage, frequency of access, data used from and details of the person who logs in to use our products and services.</li> <li><span>Technical Data.</span><span> </span>Whenever you visit our website, we collect your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, Operating system (type and version) and information about device (type and version) you use.</li> <li><span>Marketing Data.</span><span> </span>including your preferences in receiving marketing from us and our third parties, your communication preferences and information on what you view, click on and access in and through our marketing emails, text messages and push notifications.</li> <li> <p>Cookies. Like many websites, we use “cookies” and similar analytics-driven technologies. See our Website Cookies Policy (<a href="https://www.gwi.com/cookie-policy?_gl=1*sdm3gv*_up*MQ..&gclid=Cj0KCQiA_qG5BhDTARIsAA0UHSIa_WbC86gfNjbSDq_bYTkJc0qgx-bqYvvfo93WK6ZNNB6vc7QzlQ0aAgL_EALw_wcB"><span>available here</span></a>) for further information on our use of cookies.</p> </li> </ul> <p>Where we combine Identity Data with the other data we collect from you, we treat all of that combined data as personal data.<br><br></p> <a id="2" data-hs-anchor="true"></a> <p><strong>How is your data collected?</strong></p> <p>We use different methods to collect data from and about you including through:</p> <ul> <li><strong>Direct interactions.</strong><span> </span>Data you provide to us directly includes Identity Data, including when you complete a form on the GWI website, Browsing Data where this comprises direct conversations and other communications between you and us and Marketing and Communications Data when you update your preferences. We may also record calls or video conferences that we have with you.</li> <li><strong>Automated technologies or interactions.</strong><span> </span>As you browse our website, we may automatically collect other types of Browsing Data and Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our<span> </span><a href="/cookie-policy" rel="noopener">cookie policy</a><span> </span>for further details.</li> <li><strong>Social Media Interactions:</strong><span> </span>You may also to interact with us by using your social media applications. </li> <li><strong>Other Third Parties or Publicly Available Sources:</strong><span> </span>we may receive personal data about you from various third parties and public sources as set out below: <br><br> <ul> <li>Technical Data from analytics providers such as Google, advertising networks and search information providers.</li> <li>Marketing Data and Technical Data from online advertising data providers such as Google based outside the EEA.</li> <li>Contact, Financial and Transaction Data from providers of technical, payment and delivery services.</li> <li>Profile Data and Marketing Data from social media providers such as Facebook based inside and outside of the EEA</li> <li>Identity, Contact and Profile Data from data brokers or aggregators.</li> <li>Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EEA.</li> </ul> </li> </ul> <p> </p> <a id="3" data-hs-anchor="true"></a> <p><strong>How we use your data</strong></p> <p><span>Use of Identity Data</span></p> <p>We may use your Identity Data for contact and communication purposes to contact you in connection with your use of our services, including to provide you with reports and statistics regarding the use of our services and to investigate and resolve support or customer service queries. We may use your Identity Data to send you marketing communications from time to time, to provide you with news about any of our events, and/or other information about us and the services that we provide that we believe may be of interest to you.  You can specify your contact preferences when registering to receive communications from us (for example, when you submit a form through the GWI website) or by subsequently advising us of your contact preferences or managing your email preferences<span>.</span></p> <p><span>Use of Browsing Data and Technical Data</span></p> <p>As soon as you visit our website, we begin tracking Browsing Data and Technical Data.  This information about your general internet usage helps us to improve our website and deliver a better and more personalised service; for example, we store information about your preferences so that we can recognise you when you return to our site, speed up your searches and customise our site according to your individual interests.  We also use it for system administration, such as counting visitor numbers and seeing how they move around our site, enabling us to improve the way our website works.  We may also use it to report aggregate information to our advertisers.  This data is statistical and does not identify you as an individual.</p> <p><span>Use of Automated processing</span></p> <p>We do, from time to time, process personal data about Individuals in an automated way to evaluate certain personal aspects about such Individual, including to enable us to analyse and make predictions about their interests and how they are likely to interact with our business and which of our services may be of interest to them.  This is commonly referred to as profiling and it is our way of providing Individuals with a more bespoke customer experience based on how we think the Individual will engage with us. We may choose to send a particular marketing communication to an Individual based on our calculation of which of our services may be of most interest to them.</p> <p>The personal data about you that we process for profiling purposes includes your Identity Data, your Contact Data and your Marketing Data.  </p> <p>Whilst our automated processing would constitute profiling under the EU data protection legislation, no decisions are made solely as a result of such automated processing.</p> <p><strong><br>Our basis for processing your data</strong></p> <p>We will only use your personal data when the law allows us to. We have set out below, in a table format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.</p> <p><span>Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.</span></p> <p> </p> <div> <table style="width: 100%; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2;"> <thead> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><strong>Purpose/Activity</strong></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><strong>Type of data</strong></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"><strong>Lawful basis for processing including basis of legitimate interest</strong></td> </tr> </thead> <tbody> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To ensure content from our website is presented in the most effective manner for you and your computer</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Browsing Data</span></p> <p><span>Technical Data</span></p> <p><span>Cookie Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p> </p> <p><span>(a) Necessary for our legitimate interests (to ensure a smooth-running customer-facing website)</span></p> <p><span> </span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p> </p> <p><span>To ensure that we are providing a great service and meeting expectations in how we deliver information to you. Which may include the recording of calls with you.</span></p> <p> </p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Technical Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>Necessary for our legitimate interests for training and record keeping purposes.</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To provide you with information, products or services that you request from us or which we feel may interest you</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Browsing Data</span></p> <p><span>Marketing Data</span></p> <p><span>Cookie Data</span></p> <p><span>Technical Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>(a) Legitimate interest</span></p> <p><span>(b) Your consent</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To carry out obligations arising from any contracts entered into between us and your employer</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Browsing Data</span></p> <p><span>Technical Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>Necessary for our legitimate interests (to manage our relationship with our customers and perform our obligations under such contracts)</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To allow you to participate in interactive features of our service, where you choose to do so</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Browsing Data</span></p> <p><span>Marketing Data</span></p> <p><span>Technical Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>Necessary for our legitimate interests (to offer interactive features and communication channels with you)</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To notify you about changes to our service</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span> </span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>Necessary for our legitimate interests (to manage our relationship with you and keep you properly informed)</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To see if services accessed via our website are used in accordance with the terms and conditions applicable to the services including to detect and prevent account abuse</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Browsing Data</span></p> <p><span>Technical Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>Necessary for our legitimate interests (to identify and resolve problems with the use of our website or our services)</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To process communications between you and us, whether emails, live chat messages or contact forms</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Browsing Data</span></p> <p><span>Technical Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>Necessary for our legitimate interests (to support you as a visitor to our website and resolve problems you encounter with our website or in your use of ouse services)</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To process information provided to us at the point of registration, post-registration, and during any surveys or form completions</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Browsing Data</span></p> <p><span>Technical Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>Necessary for our legitimate interests (to identify users, track usage and improve our service)</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To process information collected from satisfaction surveys</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Browsing Data</span></p> <p><span>Technical Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>Necessary for our legitimate interests (to improve our service levels and product offerings and to benchmark our market fit as a business)</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To contact you where we believe that our services may be of interest to you</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Browsing Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>(a) Necessary for our legitimate interests (to increase the number of Customers using our services)</span></p> <p><span>(b) Your consent</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p><span>To provide information to our Customers regarding use of our services by Individual Users, including the provision of reports and statistics</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Identity Data</span></p> <p><span>Browsing Data</span></p> <p><span>Cookie Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>Necessary for our legitimate interests (to manage our relationship with our customers and perform our obligations under such contracts)</span></p> </td> </tr> <tr> <td style="padding: 4px; border: 1px solid #99acc2;" width="151"> <p>To provide our third party advertising partners with information regarding your interaction with our website to enable them to (i) display adverts regarding our services when you visit a third party website or (ii) provide us with information on audiences of users who may have similar attributes to you and may be interested in our services<span>.</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="122"> <p><span>Cookie Data</span></p> <p><span>Identity Data</span></p> </td> <td style="padding: 4px; border: 1px solid #99acc2;" width="177"> <p><span>Your consent</span></p> </td> </tr> </tbody> </table> </div> <p> </p> <p><strong>Change of purpose</strong></p> <p>We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.</p> <p>If we need to use your personal data for an unrelated purpose, we will explain the legal basis which allows us to do process personal data for such unrelated purpose.</p> <p>Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.<br><br></p> <p><strong>Marketing</strong></p> <p>We always want you to be aware of how we use your data, particularly around marketing and advertising.</p> <p><strong><br>Promotional offers from us</strong></p> <p>We may use your Identity, Technical, Usage and Marketing Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which of our services and offers may be relevant for you (we call this marketing).</p> <p>You will receive marketing communications from us if you have requested information from us or purchased services from us or if you provided us with your details when you entered a competition, registered for a promotion or when you complete a form on our website to download some of our content and, in each case, you have not opted out of receiving that marketing.<br><br></p> <p><strong>Third-party marketing</strong></p> <p><span>We will get your express opt-in consent before we share your personal data with any company outside the GWI group of companies for marketing purposes. </span>When a visitor to our website does not submit a form or register for one of our services, we may engage a third party advertising partner to ask them to deliver adverts to you regarding our services which we feel may be of interest to you when you visit a third party website.</p> <p><strong><br>Opting out</strong></p> <p>You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.</p> <p>Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a when you purchased services from us or when you have provided us with further information in connection with the use of our services, such as when you submit a support ticket or enter into a live chat on our website.</p> <p><strong><br>Cookies</strong></p> <p>A cookie is a small file containing a string of characters that is sent to your device when you visit a website. When you participate in our research, we and/or our third-party partners may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them or they expire – usually after 1 year).  Further detail in relation to the cookies that we and/or our third-party partners may use are set out in our cookies policy here.</p> <p>We and our partners use cookies to provide you with the best possible user experience, and also to track your online activity for the following purposes:</p> <ul> <li><strong>To improve your experience on our website.</strong><span> </span>As discussed elsewhere in this Privacy Policy, we track your browsing activity, patterns and preferences to enable us to provide you with the best user experience; for example, to customise our content (such as language) to your location.<br><br></li> <li><strong>To measure user engagement on our website.</strong><span> </span>We track the activity of users to our website to understand which parts of our website are most popular with visitors to our site. We may use this information to understand which of our services may be of interest to you.</li> </ul> <p><span>Important note about cookies:</span> <span>When you visit our website, we will ask you to consent to our and our third-party partners’ setting and reading cookies from your browser.</span></p> <p>We always want you to be in control of the information you share with us, and there are a number of ways that you can remove or block cookies at any time, including by following the help file directions in your internet browser. But if you want to tell us right now that you don’t want us to use cookies, then you can opt-out of this process<span> </span><a href="https://www.gwi.com/gwiq/opt-out" rel="noopener" target="_blank">here</a>.</p> <p>When you opt out, we delete the existing values in our cookie on your device and replace them with an “opt out” value which tells our server not to continue to track your behaviour, and we will ignore all subsequent requests coming from your browser. Please note that if you block cookies, our opt-out process may not function properly. Please also note that if you choose to opt-out now, but then at some point later you decide to delete, block, or otherwise restrict cookies, or if you use a different device or internet browser, you will need to renew your opt-out choice.</p> <p>If you decide you want to opt-out of our cookie process at some point in the future rather than now, you can always come back to this Trendstream opt-out page.</p> <a id="5" data-hs-anchor="true"></a> <p><strong><br>Disclosures of your personal data</strong></p> <p>We may disclose your data to third parties such as:</p> <ul> <li>Other members of our group of companies;</li> <li>Authorised third-party service providers who provide IT and administration services to us to help us to provide our services, including the provider of our CRM system and other software solutions used by us in the provision of our services;</li> <li>Other third party data processors for analytics and communication purposes, to help us to provide our services;</li> <li>Bounce Exchange, Inc. (“BounceX”), a third party service provider, acting as a controller, engaged by us to provide device fingerprinting services which enable us to record certain characteristics of the devices used by users accessing our service to ensure such access is in accordance with the terms and conditions for our services. BounceX will process your personal data in accordance with its privacy policy available at<span> </span><a href="https://www.bouncex.com/privacy" rel="noopener" target="_blank">https://www.bouncex.com/privacy</a>.</li> <li>Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services;</li> <li>Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets; or where we may seek to acquire other businesses or merge with them; and</li> <li>Third parties where we are under a duty to disclose or share your personal data in order to comply with any legal obligation.</li> </ul> <p>We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.</p> <p>Please note that although we will not use the information that we receive, or any Technical Data, to identify you, we can never fully know what other information a third party holds about you already, and it may be that third parties are able to link the information we provide to other information that you have previously shared directly with them. For example, third parties such as our clients (and our clients’ own clients) are likely to have databases of their own, and it may be that you have consented to them holding information about you that could allow them to match their records with the data we supply. Similarly, if we share data with social networks, it may be that they can match our data with the other information that you have permitted them to hold about you. Please note that third parties should only lawfully be able to undertake this “matching” if you have given them specific permission to hold and use your data in such a way. </p> <p><strong><br>International transfers</strong></p> <p>We share your personal data with other companies within our group. This will involve transferring your data outside the European Economic Area (<strong>EEA</strong>). Some of our external third-party service providers are based outside the European EEA so their processing of your personal data will involve a transfer of data outside the EEA.</p> <p>Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:</p> <ul> <li>We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.</li> <li>Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data adequate protection.</li> <li>Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide an equivalent level of protection to personal data shared between the Europe and the US.</li> </ul> <p><strong><br>Data security</strong></p> <p>We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.</p> <p>Where we have given you, or you have chosen, a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential.  We ask you not to share your password with anyone.</p> <p>We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.</p> <p>We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. Unfortunately the transmission of information via the internet is not completely secure, and although we will do our best to protect your data, we cannot guarantee the security of your data transmitted to us; and therefore any transmission is at your own risk.</p> <p><strong><br>Data retention</strong></p> <p>We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.</p> <p>To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.</p> <p>In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.</p> <a id="4" data-hs-anchor="true"></a> <p><strong>Your legal rights</strong></p> <p>Under certain circumstance, you have the right under data protection laws in relation to your personal data:</p> <ul> <li><span>The right of access:</span><span> </span>your right to obtain confirmation as to whether or not personal data are being processed, and, where that is the case, access to the personal data along with details regarding the nature of processing.</li> <li><span>The right of rectification:</span><span> </span>your right to obtain the rectification of inaccurate personal data.</li> <li><span>The right of portability:</span><span> </span>your right to receive your personal data in a structured, commonly used and machine-readable format.</li> <li><span>The right to be forgotten:</span><span> </span>your right to erase your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.</li> <li><span>The right to restrict processing:</span><span> </span>your right for your data to be effectively ‘frozen’; stored and not further processed.</li> <li><span>The right to object:</span><span> </span>your right to object to how your personal data is processed where we are relying on a legitimate interest (or those of a third party).</li> </ul> <p>If you would like exercise one of your rights listed above please send an email to<span> <span style="font-weight: bold;">legal@gwi.com</span></span>.</p> <p>Please use the email template below to confirm the right you wish to exercise together with details of the data in respect of which you are exercising such right.</p> <ul> <li>Subject: <The right you would like to exercise></li> <li>Body:</li> <li><name></li> <li><The right you would like to exercise></li> <li><grounds for your request (where applicable)></li> <li><personal data which is subject to the rights request></li> </ul> <p>The EU data protection legislation also contains a right for you not to be subject to a decision made solely on automated processing, which includes profiling. As mentioned above, no decisions are made by us in relation to our use of your data which are based on automated processing without human intervention.</p> <p>Please note, where we process your information for statistical purposes, certain of the above rights may not be available to you. Please contact us for further information on which of the above rights will not apply to our processing of personal data for statistical purposes.</p> <p>You have the right, at any time, to make a complaint to the Information Commissioner’s Office (ICO), the supervisory authority for data protection issues in the UK (phone: 0303 123 1113 or at<span> </span><a href="https://ico.org.uk/concerns" rel="noopener" target="_blank">www.ico.org.uk/concerns</a>). However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please feel free to contact us in the first instance using the contact details provided below.</p> <p><strong><br>What we may need from you</strong></p> <p><span>Where you wish to exercise one of the rights listed above, we may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. 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