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property="og:type" content="product"> <meta property="og:title" content="I just created my buyer persona in minutes with @HubSpot's new #MakeMyPersona tool, try it out here:"> <meta property="og:description" content="HubSpot's MakeMyPersona Tool"> <script type="application/ld+json" nonce=""> { "@context": "https://schema.org/", "@type": "WebApplication", "name": "Make My Persona", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.4", "ratingCount": "10312" }, "applicationCategory": "BusinessApplication", "browserRequirements": "Requires JavaScript", "offers": { "@type": "Offer", "price": "0" } } </script> <style></style> <link href="https://www.hubspot.es/hs-fs/hub/53/hub_generated/template_assets/171143361029/1731505485478/_Web_Team_Assets/apps/acquisition-tools/make-my-persona/vendors-bc050c32.min.css" rel="stylesheet"> <link href="https://www.hubspot.es/hs-fs/hub/53/hub_generated/template_assets/182761488711/1731505486689/_Web_Team_Assets/apps/acquisition-tools/make-my-persona/main-f88dba18.min.css" rel="stylesheet"> <div class="body-container-wrapper"> <div class="body-container"> <div id="make-my-persona" data-make-my-persona-id="" data-username="" data-ip-address="8.222.208.146" data-language="es" data-page-id="14437252790" data-pdf-styles-url="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/105445007147/1709745432223/_Web_Team_Assets/apps/acquisition-tools/make-my-persona/assets/mmp-pdf-styles.min.css"></div> <div id="hs_cos_wrapper_module_16772338087975" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="module_16772338087975" class="csol-section csol-media-rich-text -white -padding-top-md -padding-bottom-md"> <div class="csol-section-wrapper"> <div class="csol-media-rich-text-grid -rich-text-first -medium-media"> <div class="csol-media-rich-text-media"> <img src="https://www.hubspot.es/hs-fs/hubfs/plantilla-para-buyer-persona.jpeg?width=567&height=472&name=plantilla-para-buyer-persona.jpeg" alt="Plantilla para buyer persona." class="" width="567" height="472" srcset="https://www.hubspot.es/hs-fs/hubfs/plantilla-para-buyer-persona.jpeg?width=284&height=236&name=plantilla-para-buyer-persona.jpeg 284w, https://www.hubspot.es/hs-fs/hubfs/plantilla-para-buyer-persona.jpeg?width=567&height=472&name=plantilla-para-buyer-persona.jpeg 567w, https://www.hubspot.es/hs-fs/hubfs/plantilla-para-buyer-persona.jpeg?width=851&height=708&name=plantilla-para-buyer-persona.jpeg 851w, https://www.hubspot.es/hs-fs/hubfs/plantilla-para-buyer-persona.jpeg?width=1134&height=944&name=plantilla-para-buyer-persona.jpeg 1134w, https://www.hubspot.es/hs-fs/hubfs/plantilla-para-buyer-persona.jpeg?width=1418&height=1180&name=plantilla-para-buyer-persona.jpeg 1418w, https://www.hubspot.es/hs-fs/hubfs/plantilla-para-buyer-persona.jpeg?width=1701&height=1416&name=plantilla-para-buyer-persona.jpeg 1701w" sizes="(max-width: 567px) 100vw, 567px"> </div> <div class="cl-rich-text csol-media-rich-text-rich-text"><h2>Plantillas de buyer personas para cada campaña</h2> <p>El generador de buyer personas de HubSpot te permite renovar la forma de diseñar campañas: optimiza la segmentación tomando como base los datos de marketing que ya conoces y crea plantillas de buyer persona que destaquen los aspectos únicos de tu mercado objetivo. Pero eso no es todo. HubSpot te da mucho más, ya que podrás diseñar cada uno de los perfiles de manera profesional, controlando cada característica. Además, esta herramienta es completamente gratuita, podrás crear tantos perfiles como necesite tu campaña.</p></div></div> </div> </section> </div> <div id="hs_cos_wrapper_module_16772353283223" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="module_16772353283223" class="csol-section csol-section-header -light -padding-top-md -padding-bottom-xs"> <div class="csol-section-wrapper"> <h2 class="csol-section-header-heading -large">Preguntas frecuentes</h2> </div> </section> </div> <div id="hs_cos_wrapper_module_16772335136812" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="module_16772335136812" class="csol-section csol-accordion - -basic -contain-in-wrapper -light -padding-top-xs -padding-bottom-md"> <div class="csol-section-wrapper"> <div class="csol-accordion-container"> <div class="cl-accordion -medium -light -basic" data-cl-single="true"> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> ¿Qué diferencia hay entre los user persona y los buyer persona? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text">Por un lado, un buyer persona es una representación semificticia de tu cliente ideal, por el otro, el user persona representa a quien usa tus productos. Si bien un buyer persona puede ser un usuario, no siempre es así. No obstante, ambos tipos de perfiles están basados en investigaciones de mercado y datos reales sobre tus clientes existentes, y pueden diseñarse de varias maneras. Con frecuencia, se describen en un documento estandarizado de 1 a 2 páginas, en el que se destacan datos clave sobre sus motivaciones, metas, necesidades, deseos y preocupaciones.</div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> ¿Cómo se crea un buyer persona? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text"><ul> <li>Reúne distintos tipos de información sobre el cliente al que quieres dirigirte. Lo mejor es usar una mezcla de información demográfica, conductual y psicográfica. Para recopilar esos datos, puedes valerte de encuestas, entrevistas, bases de datos de pago o tu propio CRM. Sin embargo, lo más importante es que sean muy específicos.</li> <li>Investiga sobre las necesidades y metas particulares de las personas que compran, busca datos verídicos.</li> <li>Desarrolla los perfiles combinando todos los tipos de información para crear una representación precisa de esas personas.</li> <li>Por último, compara el perfil con tus productos, y analiza cómo resuelve los problemas de tus usuarios.</li> </ul> <p>Esta metodología contribuye a los perfiles de buyer persona que desarrolles sean precisos y creíbles, y que tengan el potencial de darle estructura a tus procesos.</p></div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> ¿Por qué un buyer persona es tan importante? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text">Los buyer personas son importantes porque permiten segmentar los distintos tipos de clientes que tu empresa quiere atraer. Al entender las distintas motivaciones, metas y comportamientos de tu audiencia objetivo, tus iniciativas de marketing tendrán un impacto mayor y serán más efectivas. Eso mejorará la interacción con clientes potenciales y atraerá leads de alta calidad.</div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> ¿Qué es un generador de buyer personas? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text">Un generador de buyer personas es una herramienta permite analizar las diferencias clave entre los distintos grupos de tu audiencia objetivo. Facilita la mucho el proceso de estructurar, diseñar y compartir avatares, porque no es necesario hacerlo manualmente y se pueden desarrollar como plantillas estandarizadas creadas específicamente con base en los objetivos de tu empresa.</div></div> </div> </div> </div> </div> </div> </section> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "\u00BFQu\u00E9 diferencia hay entre los user persona y los buyer persona?", "acceptedAnswer": { "@type": "Answer", "text": "Por un lado, un buyer persona es una representaci\u00F3n semificticia de tu cliente ideal, por el otro, el user persona representa a quien usa tus productos. Si bien un buyer persona puede ser un usuario, no siempre es as\u00ED. No obstante, ambos tipos de perfiles est\u00E1n basados en investigaciones de mercado y datos reales sobre tus clientes existentes, y pueden dise\u00F1arse de varias maneras. Con frecuencia, se describen en un documento estandarizado de 1 a 2 p\u00E1ginas, en el que se destacan datos clave sobre sus motivaciones, metas, necesidades, deseos y preocupaciones." } }, { "@type": "Question", "name": "\u00BFC\u00F3mo se crea un buyer persona?", "acceptedAnswer": { "@type": "Answer", "text": "<ul>\n<li>Re\u00FAne distintos tipos de informaci\u00F3n sobre el cliente al que quieres dirigirte. Lo mejor es usar una mezcla de informaci\u00F3n demogr\u00E1fica, conductual y psicogr\u00E1fica. Para recopilar esos datos, puedes valerte de encuestas, entrevistas, bases de datos de pago o tu propio CRM. Sin embargo, lo m\u00E1s importante es que sean muy espec\u00EDficos.<\/li>\n<li>Investiga sobre las necesidades y metas particulares de las personas que compran, busca datos ver\u00EDdicos.<\/li>\n<li>Desarrolla los perfiles combinando todos los tipos de informaci\u00F3n para crear una representaci\u00F3n precisa de esas personas.<\/li>\n<li>Por \u00FAltimo, compara el perfil con tus productos, y analiza c\u00F3mo resuelve los problemas de tus usuarios.<\/li>\n<\/ul>\n<p>Esta metodolog\u00EDa contribuye a los perfiles de buyer persona que desarrolles sean precisos y cre\u00EDbles, y que tengan el potencial de darle estructura a tus procesos.<\/p>" } }, { "@type": "Question", "name": "\u00BFPor qu\u00E9 un buyer persona es tan importante?", "acceptedAnswer": { "@type": "Answer", "text": "Los buyer personas son importantes porque permiten segmentar los distintos tipos de clientes que tu empresa quiere atraer. Al entender las distintas motivaciones, metas y comportamientos de tu audiencia objetivo, tus iniciativas de marketing tendr\u00E1n un impacto mayor y ser\u00E1n m\u00E1s efectivas. Eso mejorar\u00E1 la interacci\u00F3n con clientes potenciales y atraer\u00E1 leads de alta calidad." } }, { "@type": "Question", "name": "\u00BFQu\u00E9 es un generador de buyer personas?", "acceptedAnswer": { "@type": "Answer", "text": "Un generador de buyer personas es una herramienta permite analizar las diferencias clave entre los distintos grupos de tu audiencia objetivo. Facilita la mucho el proceso de estructurar, dise\u00F1ar y compartir avatares, porque no es necesario hacerlo manualmente y se pueden desarrollar como plantillas estandarizadas creadas espec\u00EDficamente con base en los objetivos de tu empresa." } } ] } </script> </div> <div id="hs_cos_wrapper_hyperlink_header" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> <div id="hs_cos_wrapper_hyperlink_module" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> <div style="display: none"> <a id="lang-en" href="https://www.hubspot.com/make-my-persona">English</a> <a id="lang-fr" href="https://www.hubspot.fr/make-my-persona">Français</a> <a id="lang-de" href="https://www.hubspot.de/make-my-persona">Deutsch</a> <a id="lang-es" href="https://www.hubspot.es/make-my-persona">Español</a> <a id="lang-pt" 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opacity: 1; } } @keyframes msf-appear { 0% { scale: 0; } 100% { scale: 1; } } .msf-container { --rff-indicator-outline-color: var(--light-theme-background-01); --rff-indicator-incomplete-background-color: var(--cl-color-container-03); --rff-indicator-complete-background-color: var(--cl-color-success-01); --rff-indicator-incomplete-text-color: var(--cl-color-text-01); --rff-indicator-complete-text-color: var(--cl-color-text-on-color-01); --rff-indicator-incomplete-border-color: var(--cl-color-border-03); --rff-indicator-complete-border-color: transparent; margin: 0 auto; max-width: 720px; container-name: msf-container; container-type: inline-size; &.-dark { --rff-indicator-outline-color: var(--dark-theme-background-02); } } .msf-header { text-align: center; margin: 2em 0 0 0; } .msf-progress-bar { position: absolute; z-index: 0; top: 50%; left: 0; right: 0; transform: translateY(-50%) scaleX(0); opacity: 0; height: 2px; background-color: var(--light-theme-border-02); transform-origin: 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.msf-container[data-show-steps='true'] .msf-indicator { animation: msf-appear 0.3s ease-out forwards; animation-delay: var(--delay); } .msf-indicator.complete, .msf-indicator.active { background-color: var(--rff-indicator-complete-background-color); color: var(--rff-indicator-complete-text-color); border-color: var(--rff-indicator-complete-border-color); } .msf-indicator.complete .cl-icon { height: 1rem; width: 1rem; position: absolute; fill: currentColor; display: flex; } .msf-indicator.complete > span { opacity: 0; /* effectively visually-hidden */ } .msf { --current-step: 1; position: relative; margin: 0 auto; max-width: 1080px; overflow: hidden; padding: 0.5rem; } .msf-list { display: flex; flex-direction: row; flex-wrap: nowrap; width: 100%; list-style: none; transform: translateX(calc(-100% * (var(--current-step) - 1))); transition: transform 0.35s ease-in-out; } .msf-step { width: 100%; min-width: 100%; display: flex; flex-direction: column; align-items: center; visibility: hidden; } .msf-step[data-active='true'] { visibility: visible; } .msf-step-fields { display: flex; flex-direction: column; } @container msf-container (width >= 600px) { .msf-step-fields { flex-direction: row; } } .msf-field + .msf-field { padding-top: 1.5rem; } @container msf-container (width >= 600px) { .msf-field + .msf-field { padding-left: 1.5rem; padding-top: 0; } } .msf-legal { max-height: 0; overflow: hidden; transition: max-height 0.5s ease-in; text-align: left; font-size: var(--font-size-small); line-height: var(--line-height-small); margin-top: 1.5rem; } .msf-legal > p { font-size: var(--font-size-small); line-height: var(--line-height-small); } .msf-navigation { position: relative; width: 100%; display: flex; align-items: center; justify-content: space-between; padding-top: 2rem; } .msf-next { position: relative; } .msf-submit { position: absolute; right: 0; visibility: hidden; } .msf[data-step='1'] .msf-previous { visibility: hidden; } .msf[data-last-step='true'] .msf-next { visibility: hidden; } .msf[data-last-step='true'] .msf-submit { visibility: visible; } .msf[data-last-step='true'] .msf-legal { max-height: 100vh; } /* Component library validation */ .msf .cl-input .cl-input-status { display: none; } .msf .cl-input.-invalid .cl-input-status { display: unset; } /* Loading states for CTAs */ .msf .cl-button { min-height: 41px; } .msf .cl-loading { position: absolute; display: none; top: 50%; left: 50%; transform: translate(-50%, -50%); } .msf-submit.loading > span, .msf-next.loading > span { visibility: hidden; } .msf-submit.loading > .cl-loading, .msf-next.loading > .cl-loading { display: block; } </style> <script id="rff-user-data" type="application/json"> { "firstName": "", "lastName": "", "email": "", "company": "", "website": "", "phone": "", "employees": "", "ipAddress": "8.222.208.146", "ipCountry": "sg", "partners": "", "customHiddenFields": [{"id":"mmp_id","value":null},{"id":"gatrackid","value":null},{"id":"gaclientid","value":null}], 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