TY - JFULL AU - M. Stoklasa and H. Starzyczna and K. Matusinska PY - 2014/10/ TI - Perceived Quality of Regional Products in MS Region T2 - International Journal of Economics and Management Engineering SP - 2897 EP - 2901 VL - 8 SN - 1307-6892 UR - https://publications.waset.org/pdf/9999267 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 93, 2014 N2 - This article deals with the perceived quality of regional products in the Moravian-Silesian region in the Czech Republic. Research was focused on finding out what do consumers perceive as a quality product and what characteristics make a quality product. The data were obtained by questionnaire survey andanalysed by IBM SPSS. From the thousands of respondents the representative sample of 719 for MS region was created based on demographic factors of gender, age, education and income. The research analysis disclosed that consumers in MS region are still price oriented and that the preference of quality over price does not depend on regional brand knowledge. ER -