【公式】Yahoo!広告の「ディスプレイ広告（運用型）」（バナー広告）

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JAPANトップページや<br class="pc-hide">「Yahoo!ニュース」、主要提携パートナーサイトにバナーや動画形式の広告が表示できます</p> <div class="c-kvE1__txtLink">※検索広告をはじめると広告料金【6万円分プレゼント】<a href="/jp/service/yahoo-ads/lp/ysa-cc-promotion/" target="_blank">詳細はこちら</a></div> <div class="c-kvE1__btn"> <a href="https://promotionalads.business.yahoo.co.jp/olsui/signup/index" class="c-btnE2"> <span class="c-btnE2__txt">ディスプレイ広告（運用型）をはじめる</span> </a>  </div> <div class="c-kvE1__btn"> <a href="/jp/ebook/yahoo-ads/4pieceset/" class="c-btnE2 c-btnE2--bgWhite"> <span class="c-btnE2__txt">資料をダウンロード</span> </a>  </div> </div> </div> </div> </div> </div> <div class="c-listAnchorE1"> <div class="c-listAnchorE1__inner"> <div class="c-listAnchorE1__contents js-anchorAccScope"> <button type="button" class="c-listAnchorE1__trigger js-anchorAccTrigger">メニュー</button> <div class="js-anchorAccTarget"> <ul class="c-listAnchorE1__list"> <li class="c-listAnchorE1__item"> <a href="#anchor-01" class="c-listAnchorE1__link"> <span class="c-listAnchorE1__txt">ディスプレイ広告（運用型）とは</span> </a> </li> <li class="c-listAnchorE1__item"> <a href="#anchor-02" class="c-listAnchorE1__link"> <span class="c-listAnchorE1__txt">3つの特長</span> </a> </li> <li class="c-listAnchorE1__item"> <a href="#anchor-03" class="c-listAnchorE1__link"> <span class="c-listAnchorE1__txt">広告の種類</span> </a> </li> <li class="c-listAnchorE1__item"> <a href="#anchor-04" class="c-listAnchorE1__link"> <span class="c-listAnchorE1__txt">便利な機能</span> </a> </li> <li class="c-listAnchorE1__item"> <a href="#anchor-05" class="c-listAnchorE1__link"> <span class="c-listAnchorE1__txt">広告料金は成果が出た分だけ</span> </a> </li> <li class="c-listAnchorE1__item"> <a href="#anchor-06" class="c-listAnchorE1__link"> <span class="c-listAnchorE1__txt">掲載開始までの流れ</span> </a> </li> <li class="c-listAnchorE1__item"> <a href="#anchor-07" class="c-listAnchorE1__link"> <span class="c-listAnchorE1__txt">広告主様の声</span> </a> </li> <li class="c-listAnchorE1__item"> <a href="#anchor-08" class="c-listAnchorE1__link"> <span class="c-listAnchorE1__txt">ディスプレイ広告を学ぼう</span> </a> </li> </ul> </div>  </div> </div> </div>  <div class="promoContentWrap displayads"> <div class="promoContentBody l-sectionWrapNomal"> <div class="pageH2Area pageH2--red" id="anchor-01"> <h2 class="pageH2Area__tit02" id="aboutyda">ディスプレイ広告（運用型）とは</h2> </div> <p class="text">Yahoo! JAPANのトップページや広告の掲載枠があるWEBサイトに、画像や動画付きで表示できる広告です。 <br>広告出稿の目的（ <a href="https://ads-help.yahoo-net.jp/s/article/H000044362?language=ja">コンバージョン</a>、動画再生、サイト誘導など）に合わせた運用が可能です。</p> <p class="text"> <a href="https://www.lycbiz.com/jp/column/yahoo-ads/marketing/what-is-display-ads/" class="p-linkLine">ディスプレイ広告（バナー広告）とは？</a> </p> <div class="interview__video"> <iframe class="interview__player" height="413" src="https://www.youtube.com/embed/XEqbJO9tgTA?si=QEKRXiI-5aCoJBuu" width="740"> </iframe> </div> <div class="p-dotBox features"> <h2 class="labelS">より高いブランディング効果を求めたい方へ〜ディスプレイ広告（予約型）〜</h2> <div class="p-withIconList__item"> <div class="p-withIconList__imgBox"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/sample_displayads.png"> </div> <div> <p class="text">多彩な表現が可能なリッチアドフォーマットを利用し、ひときわ目立つ広告枠に画像や動画が掲載できるディスプレイ広告（予約型）がおすすめです。圧倒的な露出量で商品やサービスを強くユーザーに印象づけ、高いブランディング効果が期待できます。</p> <p class="text">課金形態や運用調整の有無、配信フォーマットがディスプレイ広告（運用型）と異なりますので、広告会社・代理店にご相談ください。</p> <p class="p-notes"> <a href="https://www.lycbiz.com/jp/service/yahoo-ads/display-guarantee/" class="p-linkLine">ディスプレイ広告（予約型）について詳しく見る</a>※広告会社・代理店経由での出稿となります。</p> </div> </div> </div> <div data-readdepth_name="" data-readdepth_category="readDepth_displayads_2/6"> </div> <div class="pageH2Area pageH2--red" id="anchor-02"> <h2 class="pageH2Area__tit02" id="features">3つの特長</h2> </div> <ul class="l-3columnList"> <li class="l-3columnList__item"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/merit-targeting.png" alt="" class="l-3columnList__image"> <p class="l-3columnList__title">多彩なターゲティング</p> <p class="l-3columnList__text">性別、年代などターゲットに合わせた配信や、興味関心、購買意向、ライフイベントに合わせた配信（ <a href="https://ads-help.yahoo-net.jp/s/article/H000044292?language=ja">オーディエンスリストターゲティング</a>）、サイトに訪れたことがあるユーザーへの配信（ <a href="https://ads-help.yahoo-net.jp/s/article/H000044369?language=ja">サイトリターゲティング</a>）などに活用できます。</p> </li> <li class="l-3columnList__item"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/merit-purpose.png" alt="" class="l-3columnList__image"> <p class="l-3columnList__title">目的にあわせた効果的な配信</p> <p class="l-3columnList__text">動画再生数、クリック数、 <a href="https://ads-help.yahoo-net.jp/s/article/H000044362?language=ja">コンバージョン</a>数を増やしたいなどの出稿目的に合わせて、効果的に配信できます。予算の範囲内で効果が最大になるように配信されて、より効率的な広告運用を望めます。</p> </li> <li class="l-3columnList__item"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/merit-budget.png" alt="" class="l-3columnList__image"> <p class="l-3columnList__title">予算に応じた料金設定</p> <p class="l-3columnList__text"> <a href="https://www.lycbiz.com/jp/service/yahoo-ads/price/">ディスプレイ広告（運用型）の費用</a>は、1日の上限額（日額予算）を自由に設定でき、少額からでも出稿できます。広告の停止・再開はいつでも設定可能で、休止している間の固定費用は発生いたしません。</p> </li> </ul> <p class="text"> <a href="https://www.lycbiz.com/jp/service/yahoo-ads/displayads-auc/benefits/" class="p-linkLine">≫ディスプレイ広告（運用型）の活用イメージについて詳しく見る</a> </p> <div class="pageH2Area pageH2--red" id="anchor-03"> <h2 class="pageH2Area__tit02" id="type">広告の種類</h2> </div> <p class="text">ディスプレイ広告（運用型）では、広告作成時に広告タイプを選択することで、テキストや画像、動画を使ったさまざまな種類の広告を作成できます。</p> <ul class="slideList"> <li class="slideList__item"> <div class="slideList__itemArea"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/adstype-banner.png" alt="" class="slideList__itemImage"> <p class="slideList__itemHead">バナー広告</p> <p>画像または動画のみを表示する広告</p> <p class="text"> <a href="https://www.lycbiz.com/jp/column/yahoo-ads/marketing/what-is-banner-ads/" class="p-linkLine">バナー広告とは？</a> </p> </div> </li> <li class="slideList__item"> <div class="slideList__itemArea"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/adstype-responsive.png" alt="" class="slideList__itemImage"> <p class="slideList__itemHead">レスポンシブ広告</p> <p>表示するデバイスや掲載面に合わせて、さまざまな形式で掲載できる広告</p> </div> </li> <li class="slideList__item"> <div class="slideList__itemArea"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/adstype-dynamic.png" alt="" class="slideList__itemImage"> <p class="slideList__itemHead">動的ディスプレイ広告</p> <p>商品リストの情報を、掲載面に合わせて動的に表示する広告</p> </div> </li> <li class="slideList__item"> <div class="slideList__itemArea"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/adstype-text.png" alt="" class="slideList__itemImage"> <p class="slideList__itemHead">テキスト広告</p> <p>タイトル、説明文、URLなど、テキストのみの広告</p> </div> </li> <li class="slideList__item"> <div class="slideList__itemArea"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/adstype-video.png" alt="" class="slideList__itemImage"> <p class="slideList__itemHead">動画広告</p> <p>5秒〜60秒の動画を説明文やボタンと合わせて表示できる広告</p> <a href="https://www.lycbiz.com/jp/column/displayads-auc/technique/yda_tips_series4" class="p-linkLine">動画広告について詳しく見る</a> </div> </li> </ul> <p class="p-notesBox">※「動画広告」は一部のお客様のみに提供している広告掲載方式です。キャンペーンの作成時に広告掲載方式「動画広告」が表示されないお客様は利用できません。</p> <div data-readdepth_name="" data-readdepth_category="readDepth_displayads_3/6"> </div> <section class="adsFeatures"> <div class="pageH2Area pageH2--red" id="anchor-04"> <h2 class="pageH2Area__tit02" id="type">ディスプレイ広告（運用型）の便利な機能</h2> </div> <ul class="l-columnFloor adsFeatures__list"> <li class="l-4column adsFeatures__item adsFeatures__item--audience"> <h3 class="adsFeatures__title">ターゲティング</h3> <p class="adsFeatures__text">「ライフイベント」を迎えるユーザー層に対しても広告を配信できる機能です。</p> </li> <li class="l-4column adsFeatures__item adsFeatures__item--optimize"> <h3 class="adsFeatures__title">最適化提案</h3> <p class="adsFeatures__text">広告運用状況に合わせた最適化案をシステムが提案します。</p> </li> <li class="l-4column adsFeatures__item adsFeatures__item--autobid"> <h3 class="adsFeatures__title">自動入札</h3> <p class="adsFeatures__text">目標に応じて、適正な入札価格を自動的に調整する機能です。運用の効率化が期待できます。</p> </li> </ul> <p class="text"> <a href="https://www.lycbiz.com/jp/service/yahoo-ads/features/#displayads" class="p-linkLine">ディスプレイ広告（運用型）の便利な機能について詳しく見る</a> </p> </section> <section class="priceBrief"> <div class="pageH2Area pageH2--red" id="anchor-05"> <h2 class="pageH2Area__tit02" id="type">広告料金は成果が出た分だけ</h2> </div> <div class="priceBrief__container"> <div class="priceBrief__text"> <p class="text">ディスプレイ広告（運用型）がクリックされた場合のみ費用が発生。表示には料金はかからず初めての広告運用でも安心です。</p> <p class="text"> <a href="https://www.lycbiz.com/jp/service/yahoo-ads/price/" class="p-linkLine">料金について詳しく見る</a> </p> </div> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/sponsored-search/price_click.png" class="priceBrief__img" alt="広告掲載料はクリックされた時だけ"> </div> </section> <div class="pageH2Area pageH2--red" id="anchor-06"> <h2 class="pageH2Area__tit02" id="flow">掲載開始までの流れ</h2> </div> <ul class="startFlow"> <li class="startFlow__item"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/flow-apply.png" alt="" class="startFlow__image"> <p class="startFlow__title">お申し込み</p> <p>「Yahoo!広告を始める」ボタンから、Yahoo!広告にお申し込みください。</p> </li> <li class="startFlow__item"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/flow-setting.png" alt="" class="startFlow__image"> <p class="startFlow__title">広告管理ツールで設定</p> <p>広告の作成、予算の上限などを設定し、最後にお支払い情報を入力します。</p> </li> <li class="startFlow__item"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/flow-ad.png" alt="" class="startFlow__image"> <p class="startFlow__title">広告の掲載開始</p> <p>審査完了後、広告が掲載されます。 <br>掲載後は、いつでも広告の停止、再開が可能です。</p> </li> </ul> <div class="conversionArea"> <div class="conversionArea__title">Yahoo!広告をはじめる</div> <div class="conversionArea__btnArea"> <a href="https://promotionalads.business.yahoo.co.jp/olsui/signup/index" class="conversionArea__btn conversionArea__orangeBtn ya-clickEvent" data-clickevent_name="promoad_btn_appication_btn05" data-clickevent_category="promoad_btn_appication">ディスプレイ広告<br class="sp-only">（運用型）をはじめる</a> <a href="/jp/ebook/yahoo-ads/4pieceset/" class="conversionArea__btn conversionArea__whiteBtn ya-clickEvent" data-clickevent_name="promoad_btn_download_btn06" data-clickevent_category="promoad_btn_download">資料をダウンロード</a> </div> </div> <div class="campaignBnr"> <a href="/jp/service/yahoo-ads/lp/ysa-cc-promotion/" target="_blank" class="campaignBnr__link"> <picture> <source srcset="/sites/default/files/media/jp/service/yahoo-ads/lp/ysa-cc-promotion/img/bnr/ld202312_mv_bnr_sp.jpg" media="(max-width: 769px)"> <img src="/sites/default/files/styles/image_webp/public/media/jp/service/yahoo-ads/lp/ysa-cc-promotion/img/bnr/ld202312_mv_bnr_pc.jpg.webp?itok=B2JDBuGy" alt="検索広告をはじめると広告料金【6万円分プレゼント】"> </picture> </a> </div> <div class="p-dotBox"> <h2 class="labelS">ディスプレイ広告（運用型）の掲載サイト</h2> <p class="text">Yahoo! JAPANのメディアをはじめ、様々なパートナーサイトに掲載されます。</p> <a href="https://www.lycbiz.com/jp/partner/adnetwork/yahoo/" class="p-linkLine">Yahoo!広告の掲載サイトについて詳しく見る</a> </div> <div data-readdepth_name="" data-readdepth_category="readDepth_displayads_4/6"> </div> <section class="caseGallery"> <div class="pageH2Area" id="anchor-07"> <h2 class="pageH2Area__tit01 pageH2Area__tit01--left" id="voice">広告主様の声</h2> </div> <ul class="caseGallery__container"> <li class="caseGallery__item"> <a href="https://www.lycbiz.com/jp/case-study/displayads-auc/success_yda_finc2020" class="caseGallery__link"> <div class="caseGallery__thumbnail"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/case01.png" class="caseGallery__img"> </div> <div class="caseGallery__text"> <h3 class="caseGallery__heading">ディスプレイ広告（運用型）へ移管して、CPIが65%削減に</h3> <p class="caseGallery__corp">株式会社 FiNC Technologies</p> <p class="caseGallery__CTA">動画で詳しく見る</p> </div> </a> </li> <li class="caseGallery__item"> <a href="https://www.lycbiz.com/jp/case-study/displayads-auc/success_yda_nyle2020" class="caseGallery__link"> <div class="caseGallery__thumbnail"> <img src="https://s.yimg.jp/images/promotionalads/site/images/service/displayads/case02.png" class="caseGallery__img"> </div> <div class="caseGallery__text"> <h3 class="caseGallery__heading">ディスプレイ広告（運用型）に移管してCPAが26%削減に</h3> <p class="caseGallery__corp">ナイル株式会社</p> <p class="caseGallery__CTA">動画で詳しく見る</p> </div> </a> </li> </ul> <p class="text right"> <a href="https://www.lycbiz.com/jp/case-study/?service=yahoo-ads" class="p-linkLine">Yahoo!広告の導入事例について詳しく見る</a> </p> </section> <section class="caseGallery"> <div class="pageH2Area" id="anchor-08"> <h2 class="pageH2Area__tit01 pageH2Area__tit01--left" id="voice">ディスプレイ広告を学ぼう</h2> </div> <ul class="caseGallery__container"> <li class="caseGallery__item"> <a href="https://www.lycbiz.com/jp/column/yahoo-ads/marketing/what-is-ads-display-creative/" class="caseGallery__link ya-clickEvent" data-clickevent_name="article01" data-clickevent_category="displayads_startArticles_btn"> <div class="caseGallery__thumbnail"> <img src="https://s.yimg.jp/images/ads-promo_edit/site/column202302/what-is-ads-display-creative_thum.jpg" class="caseGallery__img"> </div> <div class="caseGallery__text"> <h3 class="caseGallery__heading">ディスプレイ広告のクリエイティブ作成のコツとは？必要なものや広告掲載基準も解説</h3> <p class="caseGallery__CTA">続きを読む</p> </div> </a> </li> <li class="caseGallery__item"> <a href="https://www.lycbiz.com/jp/column/yahoo-ads/marketing/what-is-display-audience/" class="caseGallery__link ya-clickEvent" data-clickevent_name="article02" data-clickevent_category="displayads_startArticles_btn"> <div class="caseGallery__thumbnail"> <img src="https://s.yimg.jp/images/ads-promo_edit/site/column202301/what-is-display-audience_thum.jpg" class="caseGallery__img"> </div> <div class="caseGallery__text"> <h3 class="caseGallery__heading">ディスプレイ広告のオーディエンスカテゴリーとは？　種類や活用メリットを解説</h3> <p class="caseGallery__CTA">続きを読む</p> </div> </a> </li> <li class="caseGallery__item"> <a href="https://www.lycbiz.com/jp/column/yahoo-ads/marketing/what-is-display-movie/" class="caseGallery__link ya-clickEvent" data-clickevent_name="article03" data-clickevent_category="displayads_startArticles_btn"> <div class="caseGallery__thumbnail"> <img src="https://s.yimg.jp/images/ads-promo_edit/site/column202212/what-is-display-movie_thum.jpg" class="caseGallery__img"> </div> <div class="caseGallery__text"> <h3 class="caseGallery__heading">ディスプレイ広告で動画広告を出稿するメリットとは？　ユーザーの興味をひくコツや配信の注意点を解説</h3> <p class="caseGallery__CTA">続きを読む</p> </div> </a> </li> <li class="caseGallery__item"> <a href="https://www.lycbiz.com/jp/column/yahoo-ads/marketing/what-is-effect-display-ads/" class="caseGallery__link ya-clickEvent" data-clickevent_name="article04" data-clickevent_category="displayads_startArticles_btn"> <div class="caseGallery__thumbnail"> <img src="https://s.yimg.jp/images/ads-promo_edit/site/column/what-is-effect-display-ads_thum.png" class="caseGallery__img"> </div> <div class="caseGallery__text"> <h3 class="caseGallery__heading">ディスプレイ広告の効果測定方法とは？　効果的な使い方やリスティング広告との使い分け方</h3> <p class="caseGallery__CTA">続きを読む</p> </div> </a> </li> </ul> <p class="text right"> <a href="https://www.lycbiz.com/jp/column/displayads/" class="p-linkLine">ディスプレイ広告を学ぼうページについて詳しく見る</a> </p> <p class="text right"> <a href="https://www.lycbiz.com/jp/column/?service=yahoo-ads&category=marketing" class="p-linkLine">Web広告入門ページについて詳しく見る</a> </p> </section> </div>  </div>   <div class="cntct" id="cntct"> <div class="cntct__inner"> <p class="labelM">まずは無料の個別カウンセリングから！</p> <p>Yahoo!広告では広告を始める前のお客様の出稿目的に合わせた広告プランやご予算のご相談にも、おこたえしております。 <br>インターネットの専門用語がわからなくてもお客様のペースに合わせてご説明いたします。</p> <p class="cntct__caption" style="margin-top: 20px;">※アフィリエイトサイトに代表される成果報酬型サイトは広告出稿いただけませんので、あらかじめご了承ください。</p> <address class="cntct__card"> <a href="https://form-business.yahoo.co.jp/claris/enqueteForm?inquiry_type=contactform_1581" class="cntct__Btn ya-clickEvent" data-clickevent_name="btn01" data-clickevent_category="promoad_contact">Yahoo!広告の<br class="sp_only">お問い合わせフォーム</a> </address> </div> </div>  <div class="l-sectionWrapNomal"> <div class="conversionArea"> <div class="conversionArea__title">Yahoo!広告をはじめる</div> <div class="conversionArea__btnArea"> <a href="https://promotionalads.business.yahoo.co.jp/olsui/signup/index" class="conversionArea__btn conversionArea__orangeBtn ya-clickEvent" data-clickevent_name="promoad_btn_appication_btn05" data-clickevent_category="promoad_btn_appication">ディスプレイ広告<br class="sp-only">（運用型）をはじめる</a> <a href="/jp/ebook/yahoo-ads/4pieceset/" class="conversionArea__btn conversionArea__whiteBtn ya-clickEvent" data-clickevent_name="promoad_btn_download_btn06" data-clickevent_category="promoad_btn_download">資料をダウンロード</a> </div> </div> <div class="campaignBnr"> <a 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【公式】Yahoo!広告の「ディスプレイ広告（運用型）」（バナー広告）｜LINEヤフー for Business