Digital & Social AOR | Case Study

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href="/contact/"><span>Contact</span></a> </li> </ul> </div> </div> </div> </nav> <div class="o-container o-container--wide c-hero__container"> <div class="c-hero__content"> <h1 class="c-hero__title c-hero__title--small"> Hood </h1> <h2 class="c-hero__subtitle"> Digital & Social AOR </h2> </div> </div> <div class="c-hero__img"> <img class="skip-lazy" fetchpriority="high" src="https://jackmorton.com/wp-content/uploads/2023/04/img-carousel-1-hood.jpg" loading="eager" data-adaptive-images="true" width="800" height="600" alt="digital transformation agency" /> </div> </header> <main class="c-main"> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto c-title-large"> Hood Digital & Social AOR </div> </div> </section> <section class="c-section c-section--ornament u-pb-0"> <div class="c-section__title"> <h2>Digital & Social AOR</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2023/04/img-carousel-1-hood.jpg"/> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-5-of-10@lg"> <h2 class="c-title"> Leading a centuries-old dairy brand into the digital age </h2> </div> <div class="o-layout__item u-4-of-10@lg"> <div class="u-pt-xxl@lg"> <p>To make it almost 200 years in the dairy industry, you鈥檝e got to be good. Take it from Genuine鈥檚 client, HP Hood, one of the largest dairy brands in the country.</p> <p>Makers of quality milk, cream, sour cream, cottage cheese, ice cream and the world鈥檚 best eggnog (IYKYK), they鈥檇 nailed everything dairy, but not yet everything digital. Which brought them to Genuine in 2018.</p> <p>Since, Genuine has created dozens of digital and social campaigns across all products and channels for Hood. Each with unique go-to-market strategies, managed analytics, implementation, and reporting. And that鈥檚 just a taste of Genuine鈥檚 work. For more, visit <a href="https://www.wearegenuine.com/">wearegenuine.com</a></p> <p><strong>Impact:</strong></p> <p>Relative to 2018 there has been a 306% increase in the number of people reached at a similar cost per person, a 756% increase in video engagements and a 335% increase in active engagements (shares, reactions, comments, and link clicks).</p> </div> </div> </div> </div> </div> </section> <section class="c-section u-pt-0"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <h4>Industries: <a href="https://jackmorton.com/industries/consumer-products-services/" rel="tag">Consumer Products & Services Industry</a>, <a href="https://jackmorton.com/industries/cpg/" rel="tag">CPG Industry</a></h4> <h4>Services involved:</h4> <ul > <li><b><a href="https://jackmorton.com/services/digital-social-mobile/">Digital Experience</a></b> </li> </ul> </div> </div> </section> <section class="c-banner" style="background-image: 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Digital & Social AOR | Case Study | Jack Morton