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Apresentamos reflexões propositivas que ultrapassaram a onda desencadeada pelo ChatGPT desde seu lançamento, em novembro de 2022.","publication_date":"2024,,","publication_name":"Revista Organicom"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"pt","title":"Comunicação, Organizações e Inteligência Artificial: impactos, sistemas generativos e uso de dados","broadcastable":true,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [16075537]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "control"; window.loswp.useOptimizedScribd4genScript = false; window.loginModal = {}; window.loginModal.appleClientId = 'edu.academia.applesignon'; window.userInChina = "false";</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":115454215,"attachmentType":"pdf"}"><img alt="First page of “Comunicação, Organizações e Inteligência Artificial: impactos, sistemas generativos e uso de dados”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/115454215/mini_magick20240802-1-vjq2kw.png?1722575491" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/images/single_work_splash/adobe_icon.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">Comunicação, Organizações e Inteligência Artificial: impactos, sistemas generativos e uso de dados</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="16075537" href="https://usp-br.academia.edu/CarolinaTerra"><img alt="Profile image of Carolina F Terra" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/16075537/73392359/61873027/s65_carolina.terra.jpg" />Carolina F Terra</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">2024, Revista Organicom</p><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">230 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 120238281; 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Apresentamos reflexões propositivas que ultrapassaram a onda desencadeada pelo ChatGPT desde seu lançamento, em novembro de 2022.</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":115454215,"attachmentType":"pdf","workUrl":"https://www.academia.edu/120238281/Comunica%C3%A7%C3%A3o_Organiza%C3%A7%C3%B5es_e_Intelig%C3%AAncia_Artificial_impactos_sistemas_generativos_e_uso_de_dados"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":115454215,"attachmentType":"pdf","workUrl":"https://www.academia.edu/120238281/Comunica%C3%A7%C3%A3o_Organiza%C3%A7%C3%B5es_e_Intelig%C3%AAncia_Artificial_impactos_sistemas_generativos_e_uso_de_dados"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div><div class="ds-signup-banner-trigger-container"><div class="ds-signup-banner-trigger ds-signup-banner-trigger-control"></div></div><div class="ds-signup-banner ds-signup-banner-control"><div id="ds-signup-banner-close-button"><button class="ds2-5-button ds2-5-button--secondary ds2-5-button--inverse"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">close</span></button></div><div class="ds-signup-banner-ctas"><img src="//a.academia-assets.com/images/academia-logo-capital-white.svg" /><h4 class="ds2-5-heading-serif-sm">Sign up for access to the world's latest research</h4><button class="ds2-5-button ds2-5-button--inverse ds2-5-button--full-width js-swp-download-button" data-signup-modal="{"location":"signup-banner"}">Sign up for free<span class="material-symbols-outlined" style="font-size: 20px" translate="no">arrow_forward</span></button></div><div class="ds-signup-banner-divider"></div><div class="ds-signup-banner-reasons"><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Get notified about relevant papers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Save papers to use in your research</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Join the discussion with peers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Track your impact</span></div></div></div><script>(() => { // Set up signup banner show/hide behavior: // 1. 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O artigo dedica-se a entender a linha do tempo que explica como de blogueiros, vlogueiros, youtubers e afins, passam a ser denominados como influenciadores digitais e, mais recentemente, como a terminologia corrente passou a ser creators. Também lançamos um olhar para a chamada Creator Economy. Utilizamos como base a pesquisa bibliográfica e exploratória de maneira a evidenciar a evolução dos termos e o quanto isso pode ser benéfico para a Comunicação Organizacional, à medida em que expande as oportunidades de exercer a influência digital junto a públicos de interesse.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"De influenciadores a creators - mais possibilidades para a Comunicação Organizacional?","attachmentId":113178744,"attachmentType":"pdf","work_url":"https://www.academia.edu/117280166/De_influenciadores_a_creators_mais_possibilidades_para_a_Comunica%C3%A7%C3%A3o_Organizacional","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/117280166/De_influenciadores_a_creators_mais_possibilidades_para_a_Comunica%C3%A7%C3%A3o_Organizacional"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="40340710" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/40340710/Comunica%C3%A7%C3%A3o_Organizacional_em_tempos_de_algoritmos_e_hiperconex%C3%A3o_digital">Comunicação Organizacional em tempos de algoritmos e hiperconexão digital</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="16075537" href="https://usp-br.academia.edu/CarolinaTerra">Carolina F Terra</a><span>, </span><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="38999849" href="https://usp-br.academia.edu/Jo%C3%A3oRaposo">João Francisco Raposo</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Anais XXVIII Encontro Anual da Compós 2019, 2019</p><p class="ds-related-work--abstract ds2-5-body-sm">A partir de uma pesquisa bibliográfica calcada nos Internet Studies, na Comunicação Organizacional Digital e nos Algoritmos, correlacionamos o contexto digital com as três dimensões da Comunicação Organizacional propostas por Baldissera (2009B), a fim de explorarmos os impactos que as organizações e suas estratégias de presença, relacionamento e visibilidade vêm sofrendo diante do contexto tecnológico e das plataformas de mídias sociais. Em nosso percurso, iniciamos caracterizando a cultura algorítmica, como os dados estão em uso pelas organizações com fins institucionais, de relacionamento e mercadológicos; e, por fim, tecemos considerações preliminares de como aproveitar o cenário irreversível de existência do algoritmo e dos dados para a Comunicação Organizacional.. Palavras-Chave: comunicação organizacional; algoritmos, comunicação organizacional digital, hiperconexão, digital. Abstract: From a bibliographic research based on the Internet Studies, Digital Organizational Communication and Algorithms, we correlate the digital context with the three dimensions of the Organizational Communication proposed by Baldissera (2009B), in order to explore the impacts that organizations and their strategies of presence, relationship and visibility from the technological context and social media platforms. In our work, we begin characterizing the algorithmic culture, as well as the data used by organizations for institutional, relationship and marketing purposes. Finally, we make preliminary considerations on how to take advantage of the irreversible scenario of existence of the algorithm and data for the Organizational Communication.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Comunicação Organizacional em tempos de algoritmos e hiperconexão digital","attachmentId":60585705,"attachmentType":"pdf","work_url":"https://www.academia.edu/40340710/Comunica%C3%A7%C3%A3o_Organizacional_em_tempos_de_algoritmos_e_hiperconex%C3%A3o_digital","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/40340710/Comunica%C3%A7%C3%A3o_Organizacional_em_tempos_de_algoritmos_e_hiperconex%C3%A3o_digital"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="2" data-entity-id="74547883" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/74547883/Organiza%C3%A7%C3%B5es_comunicacionais_e_o_bin%C3%B4mio_imita%C3%A7%C3%A3o_inova%C3%A7%C3%A3o">Organizações comunicacionais e o binômio imitação-inovação</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="157428267" href="https://independent.academia.edu/GinoGiacominiFilho">Gino Giacomini Filho</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Organicom, 2010</p><p class="ds-related-work--abstract ds2-5-body-sm">Communication organizations and the imitation-innovation binomial Organizaciones comunicacionales y el binomio imitación-innovación 1 Projeto apoiado pela Fapesp. Colaboração de Ana Beatriz Cajado, aluna de iniciação científica (bolsa da Universidade Municipal de São Caetano do Sul-USCS). resumo O artigo objetiva analisar a prática da imitação-inovação no contexto organizacional, tendo como foco o campo da comunicação e, ainda, propor um modelo teórico para essa prática. Trata-se de um estudo exploratório que faz uso de referencial teórico nos eixos teóricos de inovação, imitação, organizações e comunicação social. Resultou na apresentação de um modelo de inovação-inovação intrínseca, inovação percebida e inovação conjugada-e de um modelo de imitação-imitação intrínseca, imitação percebida e imitação conjugada.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Organizações comunicacionais e o binômio imitação-inovação","attachmentId":82660754,"attachmentType":"pdf","work_url":"https://www.academia.edu/74547883/Organiza%C3%A7%C3%B5es_comunicacionais_e_o_bin%C3%B4mio_imita%C3%A7%C3%A3o_inova%C3%A7%C3%A3o","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/74547883/Organiza%C3%A7%C3%B5es_comunicacionais_e_o_bin%C3%B4mio_imita%C3%A7%C3%A3o_inova%C3%A7%C3%A3o"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="3" data-entity-id="123686564" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/123686564/Avaliando_a_Influ%C3%AAncia_Organizacional_Digital_Usando_Um_Rob%C3%B4_Experimento_Comparativo_a_Partir_De_Modelos_De_Gera%C3%A7%C3%A3o_De_Linguagem_Natural_e_Intelig%C3%AAncia_Artificial_Generativa">Avaliando a Influência Organizacional Digital Usando Um Robô: Experimento Comparativo a Partir De Modelos De Geração De Linguagem Natural e Inteligência Artificial Generativa</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="16075537" href="https://usp-br.academia.edu/CarolinaTerra">Carolina F Terra</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Revista GEMInIS, 2013</p><p class="ds-related-work--abstract ds2-5-body-sm">O artigo explora pesquisas realizadas nos âmbitos acadêmico e prático sobre influência digital. Descreve uma prova de conceito de um modelo de avaliação de influência digital, a partir da utilização da plataforma de inteligência artificial generativa ChatGPT. Usando técnicas de prompt design se construiu um índice com métricas relacionadas ao objetivo proposto automatizando uma parte da análise. Um estudo comparativo entre as métricas sugeridas pelo robô e construtos teóricos reconhecidos na área, indicou possibilidade de integração entre metodologia tradicional e abordagem apresentada. O experimento identificou ganhos de produtividade e capacidade de lidar com volume de dados, ressaltando que a revisão humana segue fundamental.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Avaliando a Influência Organizacional Digital Usando Um Robô: Experimento Comparativo a Partir De Modelos De Geração De Linguagem Natural e Inteligência Artificial Generativa","attachmentId":118059820,"attachmentType":"pdf","work_url":"https://www.academia.edu/123686564/Avaliando_a_Influ%C3%AAncia_Organizacional_Digital_Usando_Um_Rob%C3%B4_Experimento_Comparativo_a_Partir_De_Modelos_De_Gera%C3%A7%C3%A3o_De_Linguagem_Natural_e_Intelig%C3%AAncia_Artificial_Generativa","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/123686564/Avaliando_a_Influ%C3%AAncia_Organizacional_Digital_Usando_Um_Rob%C3%B4_Experimento_Comparativo_a_Partir_De_Modelos_De_Gera%C3%A7%C3%A3o_De_Linguagem_Natural_e_Intelig%C3%AAncia_Artificial_Generativa"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="57678127" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/57678127/Informa%C3%A7%C3%A3o_Org%C3%A2nica_Espont%C3%A2nea_Digital_em_Comunica%C3%A7%C3%A3o_Organizacional">Informação Orgânica Espontânea Digital em Comunicação Organizacional</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="32637821" href="https://independent.academia.edu/Eno%C3%ADLiedke">Enoí Liedke</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Este artigo apresenta as considerações preliminares em defesa do conceito de informação orgânica espontânea digital, ou seja, a informação orgânica elaborada e partilhada entre colaboradores das organizações, ao utilizar como media aplicativos e dispositivos digitais, sem a tutela da organização onde se encontram vinculados. Considera-se que o conhecimento das características e das rotinas de partilha de informação gera subsídios à elaboração de diagnóstico que direcionará o Planeamento da Comunicação Organizacional. Para a compreensão do fenômeno e, consequente, defesa do conceito encontra-se em andamento pesquisa junto a integrantes do público essencial de sustentação primário de organizações. Devido ao caráter inicial do estudo este paper apresenta alguns dos aspetos e indicações, relacionados ao tema. Espera-se, assim sedimentar e divulgar o conceito proposto, e estabelecer um novo olhar aos conteúdos partilhados, via dispositivos digitais e que não possuem uma categorização esp...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Informação Orgânica Espontânea Digital em Comunicação Organizacional","attachmentId":72462012,"attachmentType":"pdf","work_url":"https://www.academia.edu/57678127/Informa%C3%A7%C3%A3o_Org%C3%A2nica_Espont%C3%A2nea_Digital_em_Comunica%C3%A7%C3%A3o_Organizacional","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/57678127/Informa%C3%A7%C3%A3o_Org%C3%A2nica_Espont%C3%A2nea_Digital_em_Comunica%C3%A7%C3%A3o_Organizacional"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="60239686" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/60239686/Comunica%C3%A7%C3%A3o_e_Organiza%C3%A7%C3%B5es_re_conhecendo_o_processo_comunicativo_a_partir_das_tecnologias_digitais">Comunicação e Organizações: “re”conhecendo o processo comunicativo a partir das tecnologias digitais</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="56272964" href="https://independent.academia.edu/SWollenhaupt">Solange Wollenhaupt</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Expressa Extensão</p><p class="ds-related-work--abstract ds2-5-body-sm">O presente texto aborda o tema escolhido para ser um curso de extensão. O desdobramento do tema se deu em quatro concepções: Assessoria de comunicação, Uso de tecnologias para a comunicação na/da organização, Linguagens do corpo nas organizações e Produção de textos. Para além do relato, o artigo aponta a importância de se “re”conhecer a comunicação nas organizações, principalmente, a partir do uso das tecnologias digitais. Essas têm sido as protagonistas para a solução de problemas. O uso das linguagens verbal e não verbal, com adequação para se obter resultados de interação e de interatividade, se fez presente nos módulos do curso. As concepções que embasaram as ações se mostram aqui como possibilidade de compreensão do que seja comunicação, linguagens, interação e interatividade.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Comunicação e Organizações: “re”conhecendo o processo comunicativo a partir das tecnologias digitais","attachmentId":73772850,"attachmentType":"pdf","work_url":"https://www.academia.edu/60239686/Comunica%C3%A7%C3%A3o_e_Organiza%C3%A7%C3%B5es_re_conhecendo_o_processo_comunicativo_a_partir_das_tecnologias_digitais","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/60239686/Comunica%C3%A7%C3%A3o_e_Organiza%C3%A7%C3%B5es_re_conhecendo_o_processo_comunicativo_a_partir_das_tecnologias_digitais"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="102852034" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/102852034/A_Comunica%C3%A7%C3%A3o_Digital_Na_Comunica%C3%A7%C3%A3o_Integrada_Nas_Organiza%C3%A7%C3%B5es_as_Mais_Valias_Das_Novas_Tecnologias">A Comunicação Digital Na Comunicação Integrada Nas Organizações as Mais-Valias Das Novas Tecnologias</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="7313393" href="https://independent.academia.edu/AnabelaF%C3%A9lixMateus">Anabela Félix Mateus, Ph.D</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A Comunicação Digital Na Comunicação Integrada Nas Organizações as Mais-Valias Das Novas Tecnologias","attachmentId":103011233,"attachmentType":"pdf","work_url":"https://www.academia.edu/102852034/A_Comunica%C3%A7%C3%A3o_Digital_Na_Comunica%C3%A7%C3%A3o_Integrada_Nas_Organiza%C3%A7%C3%B5es_as_Mais_Valias_Das_Novas_Tecnologias","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/102852034/A_Comunica%C3%A7%C3%A3o_Digital_Na_Comunica%C3%A7%C3%A3o_Integrada_Nas_Organiza%C3%A7%C3%B5es_as_Mais_Valias_Das_Novas_Tecnologias"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="80470842" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/80470842/Ecossistema_da_influ%C3%AAncia_digital_mais_possibilidades_para_a_comunica%C3%A7%C3%A3o_organizacional">Ecossistema da influência digital: mais possibilidades para a comunicação organizacional</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="16075537" href="https://usp-br.academia.edu/CarolinaTerra">Carolina F Terra</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Anais do Congresso Abrapcorp 2022, 2022</p><p class="ds-related-work--abstract ds2-5-body-sm">Partimos da premissa de que a influência digital é um pilar pertencente às atividades dos profissionais de comunicação organizacional e de relações públicas. Porém, com o objetivo de ampliar o escopo do uso da estratégia de uso dos influenciadores digitais, propomos, a partir da creator economy, um ecossistema da influência digital. Com possibilidades que começam com influenciadores internos, passando por próprios, virtuais, marcas influenciadoras digitais, embaixadores e comunidades de marca, usuários-mídia, influenciadores externos das mais diversas categorias e portes, sites de reclamação, programas de afiliados e parceiros até os tradicionais jornalistas e a própria mídia, pretendemos evidenciar como é possível fazer um mapeamento de influência digital que atenda às necessidades das organizações. A metodologia do artigo baseou-se na pesquisa bibliográfica e exploratória.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Ecossistema da influência digital: mais possibilidades para a comunicação organizacional","attachmentId":86841248,"attachmentType":"pdf","work_url":"https://www.academia.edu/80470842/Ecossistema_da_influ%C3%AAncia_digital_mais_possibilidades_para_a_comunica%C3%A7%C3%A3o_organizacional","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/80470842/Ecossistema_da_influ%C3%AAncia_digital_mais_possibilidades_para_a_comunica%C3%A7%C3%A3o_organizacional"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="32163103" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/32163103/Comunica%C3%A7%C3%A3o_e_intelig%C3%AAncia_artificial_novos_desafios_e_oportunidades_para_a_pesquisa_em_comunica%C3%A7%C3%A3o_Portuguese_Translation_">Comunicação e inteligência artificial: novos desafios e oportunidades para a pesquisa em comunicação (Portuguese Translation)</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="38706" href="https://niu.academia.edu/DavidGunkel">David Gunkel</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2017</p><p class="ds-related-work--abstract ds2-5-body-sm">Este artigo advoga em favor de significativas reorientações e reconceitualizações dos estudos do campo da Comunicação, de maneira a acomodar as oportunidades e desafios introduzidos pelas máquinas cada vez mais inteligentes. Particularmente, buscamos demonstrar, por um lado, como e porque a atividade comunicacional vem sendo considerada uma condição definidora da inteligência artificial (IA) e, por outro lado, como a teoria da IA e o desenvolvimento de aplicações que a envolvam complica a ideia do sujeito de comunicação, urgindo requerer modificações significantes tanto em seu aparato conceitual quanto em sua estrutura filosófica. This essay advocates for a significant reorientation and reconceptualization of communication studies in order to accommodate the opportunities and challenges introduced by increasingly intelligent machines. In particular, it demonstrates, on the one hand, how and why the activity of communication has been considered a defining condition for artificial intelligence (AI) and, on the other hand, how the theory of AI and the development of AI applications complicate the subject of communication, requiring significant modifications in its conceptual apparatus and philosophical framework.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Comunicação e inteligência artificial: novos desafios e oportunidades para a pesquisa em comunicação (Portuguese Translation)","attachmentId":52404777,"attachmentType":"pdf","work_url":"https://www.academia.edu/32163103/Comunica%C3%A7%C3%A3o_e_intelig%C3%AAncia_artificial_novos_desafios_e_oportunidades_para_a_pesquisa_em_comunica%C3%A7%C3%A3o_Portuguese_Translation_","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/32163103/Comunica%C3%A7%C3%A3o_e_intelig%C3%AAncia_artificial_novos_desafios_e_oportunidades_para_a_pesquisa_em_comunica%C3%A7%C3%A3o_Portuguese_Translation_"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="65027959" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/65027959/Aplica%C3%A7%C3%B5es_De_Intelig%C3%AAncia_Artificial_Para_Gest%C3%A3o_Do_Conhecimento_Nas_Organiza%C3%A7%C3%B5es_Um_Estudo_Explorat%C3%B3rio">Aplicações De Inteligência Artificial Para Gestão Do Conhecimento Nas Organizações: Um Estudo Exploratório</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="32749074" href="https://independent.academia.edu/NeriDOSSANTOS">Neri DOS SANTOS</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2010</p><p class="ds-related-work--abstract ds2-5-body-sm">Este estudo reconhece a importância das pessoas no processo de Gestao do Conhecimento e compreende que em ultima instância este se deve a elas. Entretanto, enfoca o aspecto do uso das capacidades da organizacao e ferramentas que possam habilitar tais capacidades, relacionando-o especifi camente a Inteligencia Artificial (IA) e as ferramentas que auxiliam na Gestao do Conhecimento. Para o desenvolvimento do estudo foi realizada uma pesquisa exploratoria, a qual contou com pesquisa bibliografi ca, segmentada em dois momentos: (a) apresentar os conceitos de Gestao do Conhecimento e IA; e (b) explorar a relacao entre ambas. Para tanto se realizou uma pesquisa junto ao site de periodicos da CAPES, entre 2005 e 2006. Foram encontrados 12 periodicos, dos quais foram extraidos 40 artigos. Dos 40 artigos 17 estavam alinhados ao objeto de estudo dentre os quais merecem destaque 4, os quais demonstraram ferramentas de IA apoiando o processo de Gestao do Conhecimento.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Aplicações De Inteligência Artificial Para Gestão Do Conhecimento Nas Organizações: Um Estudo Exploratório","attachmentId":76791661,"attachmentType":"pdf","work_url":"https://www.academia.edu/65027959/Aplica%C3%A7%C3%B5es_De_Intelig%C3%AAncia_Artificial_Para_Gest%C3%A3o_Do_Conhecimento_Nas_Organiza%C3%A7%C3%B5es_Um_Estudo_Explorat%C3%B3rio","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/65027959/Aplica%C3%A7%C3%B5es_De_Intelig%C3%AAncia_Artificial_Para_Gest%C3%A3o_Do_Conhecimento_Nas_Organiza%C3%A7%C3%B5es_Um_Estudo_Explorat%C3%B3rio"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":115454215,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":115454215,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_115454215" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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